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徐緣 《型銷》、《購想》、《品》作者 關於社交媒體的趨勢與應用 - 個案分享 19 Nov 2015

關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than

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Page 1: 關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than

徐緣《型銷》、《購想》、《品》作者

關於社交媒體的趨勢與應用-個案分享19 Nov 2015

Page 2: 關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than

借力打力

Page 3: 關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than

The Marketing2020 program is ran in the US, UK, Brazil, China, France, Singapore, the Netherlands, Belgium and Germany. Over 250 global CMOs and Marketing Key Opinion Leaders participated in hour long vision interviews and the quantitative online survey was completed by over 10,000 marketers in 92 countries.

Page 4: 關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than
Page 5: 關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than
Page 6: 關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than
Page 7: 關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than

Agency:MRM Bucharest, Romania

Page 8: 關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than

Agency:DM9DDB Sao Paulo

We created a website and we asked to the 2 biggest youtube channels in Brazil to make videos for Obra do Berço, with an exclusive content. So, each channel reached their public, which could donate money only by watching these videos, without spending a single penny.

Page 9: 關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than

抽水逆思

Page 10: 關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than

Agency:Lew'Lara\TBWA Sao Paulo

Page 13: 關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than

Agency:H&C Leo Burnett Beirut, Lebanon

Page 14: 關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than

現用變招

Page 15: 關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than

Agency:Ogilvy & Mather Bangalore

Page 16: 關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than

Agency:Ogilvy & Mather Mumbai

Page 17: 關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than

Tap into the power of stats and inspirational quotes

Page 18: 關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than
Page 19: 關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than

http://www.facebook.com/tsuiyuenmarketing

Page 20: 關於社交媒體的趨勢與應用-個案分享 · The facts speak loudly: brands with a clear purpose have the ability to drive higher business growth, margin and price than