1. 2

2. .................................................................................................................. 3 1. ................................................................................................... 8 2. ....................................................................... 9 2.1. .................................................................................................................... 9 2.2. .............................................................................................. 9 2.3. ...................................................................................................................... 9 2.4. ........................................................................................... 10 2.4.1. .......................................................................................................... 11 2.4.2. ................................................................................................. 14 2.4.3. .................................................................................... 14 2.4.4. ....................................................................................................... 14 2.5. - (Marketing) ..................................................... 15 2.6. ................................................................................ 16 2.6.1. .................................................................................................. 16 2.6.2. ................................................... 19 2.7. ..................................................................................................... 21 2.7.1. ............................................................................. 21 2.7.2. .................................................... 22 2.8. ................................................................... 24 2.8.1. ............................................... 24 2.8.2. ............................................. 26 2.9. , (SWOT Analysis).............................................................................................................................. 28 3. ........................................................................................... 29 3.1. - ................................................................................................. 29 3.1.1. .............................................................................................................. 29 3.1.2. (Mission Statement) ....................................................................... 29 3

3. 3.2. ................................................................................................ 29 3.2.1. .......................................................................................... 30 3.2.2. ................................................................ 30 3.3. ................................................................................................. 30 3.3.1. ................................................ 30 3.3.2. .......................... 30 3.3.3. , ............. 31 3.3.4. ........................................................ 31 3.3.5. .................................................................... 31 3.3.6. ................................................... 31 3.4. Marketing.................................................................................................... 31 3.4.1. 3.4.2. ......................................................................................... 32 3.4.3. 4. ................. 32 .............................. 32 ................................................................................... 33 4.1. Marketing (Marketing Mix) ...................................................................... 33 4.2. ........................................................................... 34 4.2.1. F/2012: ................................. 35 4.2.2. F/2012: 35 4.2.3. M/2012: logo-video- ........................................... 36 4.2.4. M/2012: ...................... 37 4.2.5. M/2012: ............ 40 4.2.6. M/2014 : ........................................................................................................ 40 4.3. ............................................................................ 40 4.3.1. F/2012: site .............................................. 41 4.3.2. F/2013: ............. 41 4.3.3. F/2013: quotes ...................................... 41 4

4. 4.3.4. F/2013: ..................................... 42 4.3.5. M/2012: ................. 42 4.3.6. M/2012: ......................................... 42 4.3.7. M/2012: Bazaar ... 43 4.3.8. M/2013: ......................... 43 4.3.9. M/2013: . 43 4.3.10. M/2013: .......................... 43 4.3.11. M/2014: Internet ..................................................... 45 4.3.12. M/2014: .................................................... 45 4.4. (Product Development) ............................... 45 4.4.1. /2012: , , ..... 46 4.4.2. /2012: ........................ 47 4.4.3. /2012: 47 4.4.4. /2012: ........................................................................ 48 4.4.5. /2012: , .................................................................................................................. 49 4.4.6. /2012: - ............................................ 49 4.4.7. /2012: ... .. ................................................................................................... 50 4.4.8. /2012: ................................................................................. 50 4.4.9. /2012: ........................................ 50 4.4.10. /2012: ......... 51 4.4.11. /2012: ..................................................................................................................... 51 4.4.12. /2013: ................................................................................ 52 5

5. 4.4.13. /2013: ................................................ 53 4.4.14. /2014: ............................ 53 4.4.15. /2014: ................................... 53 4.4.16. M/2014: .................................... 53 4.4.17. M/2014: 54 4.5. ................................................................. 54 4.5.1. F/2012: Eurocharity ngo.gr ........................... 55 4.5.2. F/2012: ................................................... 55 4.5.3. F/2012: ......................................................................................................................... 55 4.5.4. F/2013: .................. 56 4.5.5. F/2013: .............................................................................. 56 4.5.6. /2012: . 56 4.5.7. /2012: .................................................................................................................. 56 4.5.8. /2012: .................. 56 4.5.9. /2012: .................................. 57 4.5.10. /2014: ( ) .................................... 57 4.5.11. M/2012: .............................................. 58 4.5.12. M/2012: ........ 58 4.5.13. M/2012: ....................................................................................................................... 58 4.5.14. M/2013: o 59 4.5.15. M/2013: .... ............................................................................. 59 4.6. ....................... 59 6

6. 5. ............................................................................. 64 5.1. ................................................................................... 64 5.2. ......................................................................................................... 70 7

7. 1. 8

8. 2. 2.1. .. 300/2003 ( , ) . . 8874/2007 . . .82571/10 , (355/10) : ., , ., , , ., .. , . , , , ., , ... . 681/2008 ( 68173 1998 2008) . 2.2. , , . , , (. 300/2003). .. . 2.3. , , , . : ) , , , , , , , , , ) , 9

9. , ) , , , , ) , , , , ) , ) , , ) , ) , ) , , ) , , , ) , ) 81 .3 . 2776/1999, , ) , , , , ) , . 2.4. . , . . , . , , . 10

10. 2.4.1. . . : : : : : - : . 2 11

11. : : : : 2 : : , : , : : : : , . . . . , 3 , . 12

12. , , , , . , . . . , : . . . , . 13

13. 2.4.2. , , . , . 2.4.3. . , . . , , , . , , . , , . 2.4.4. , , , . 14

14. , , . , , . , , , , .. . , . . . (, ) . , . , . , . . 2.5. - (Marketing) . / , . , , . , . 15

15. 2010 , . , / . , . . . . , . ' , . ( EXOCOP, GRUNDTVIG ..) (good practices) , , . , . 2.6. 2.6.1. . 16

16. , (, ). , , . . 22,361 2009 12,397 2010, , . . 4,64 % 2009 8,65 % 2010. , (.. ) 0 %. 2009 2010. 2009 20%, 2010 (-28.128 ) -43,3%. ( ). ( ). , , -34,16% -242,72% 2009 2010. . ( ) . 2009, 52,9% , - - 47,1%. 2010 55,2% 44,8% . , , , , . 17

17. 2009-2010 2010 2009 12,397 22,361 i. DEBT-to-EQUITY RATIO (Total Debt/Total Stockholders' Equity) 8,65% 4,64% ii. LONG-TERM DEBT-to-EQUITY RATIO (Long-Term Debt/Total Stockholders' Equity) 0,00% 0,00% -43,3% 20,0% '09->'10 Annual Percentage Growth (2010) i. SALES GROWTH RATIO -33.723 -34,16% ii. NET INCOME GROWTH RATIO -47.836 -242,72% i. 55,2% 52,9% ii. 44,8% 47,1% 2010 2009 CURRENT ASSETS ( ) 56.911 84.215 CURRENT LIABILITIES ( ) 4.591 3.766 TOTAL DEBT ( ) 4.591 3.766 TOTAL STOCKHOLDERS' EQUITY ( ) 53.081 81.209 LONG-TERM DEBT ( ) 0 0 1. (Liquidity Ratios) i. CURRENT RATIO (Current Assets/Current Liabilities) 2. (Leverage Ratios) 3. (Profitability Ratios) i. NET PROFIT MARGIN (Net Income/Sales) 4. (Growth Ratios) 5. 18

18. SALES ( ) 65.000 98.723 NET INCOME ( ) -28.128 19.708 50906,88 41772,7 41374,55 37241,61 92281,43 79014,31 2.6.2. 2009, 2010 2011, . 2009 41.773 37.242 98.723 .. / 98.723 8.227 .. / 79.015 6.585 2009 19.708 . , 2010 27.282 , - - 7.574 . 2009 16,8%, 79.015 92.282 , 34%, 98.723 65.000 . 2010 50.907 41.375 65.000 .. / 65.000 5.417 .. / 19 79.015 6.585

19. , 2011 2012, , 39.928 47.502 , . , 79.015 2009 92.282 2010, 2011 63.650 , . , 98.723 2009, 65.000 2010 23.720 2011, , . 2011 12.500 36.402 27.248 ElisArte ( ) 5.000 6.220 .. / 23.720 1.977 .. / 63.650 5.304 (Breakeven Analysis) , , . ( ) , ( ) . , 2009, 2010 2011, . 20

20. 2.7. 2.7.1. . , , . , . , , . - , 2010, 162 150 12 . , . . , , 16 72 . , . , 21

21. , , . , , , , , . , . , . , : , , (, , ...), , ..., , . , . 2.7.2. 30.000 180. - . : . . . - . - . - . . . ... 22

22. , 36% , 29.5% , 8.8% , 6.1% ... (80% ) (66% ). : , : , . , . , , . , . , , , . 23

23. , : . , , , , . , , , , . . . 2.8. 2.8.1. Porter . , Michael Porter, 5 . . , . () . , - - . , . , , - , , , . 24

24. , , , , .. (, , ). , . , , , . , , . , , . , , , . , , , ( ), ( , ..). /, . , , , , . , , . 25

25. , , . . , , , , . , . , . 2.8.2. () . , , , . Political: . . , . Economical: . . , . Social: . 26

26. Technological: , , . (.. & ), , . 27

27. 2.9. , (SWOT Analysis) 28

28. 3. , , . , , . . 3.1. - 3.1.1. : , . 3.1.2. (Mission Statement) - , , : , , , , . 3.2. , / : , , . 29

29. 3.2.1. , . , , , , . 3.2.2. , , , .. 3.3. . , , , . , : 3.3.1. . . . 3.3.2. . . , , . 30

30. 3.3.3. , , . . 3.3.4. . 3.3.5. . . 3.3.6. . ( ) ( ) ( . ). . , , . . . , ( ) . 3.4. Marketing marketing , . , . 31

31. 3.4.1. , . , , . , . . 3.4.2. , (, , ) . . , . 3.4.3. , . , , . , . , . 32

32. 4. 4.1. Marketing (Marketing Mix) "-" , , marketing, " marketing" (marketing mix). , marketing brand . Product , "-" . , 2 , ( , ...) (.. ). , . , . "" . Price () . Promotion () , , internet 33

33. . , , . . Place () . , / . 4.2. "" "" . , relationship marketing , Marfin, . , "" / , , "" . "". : F/2012: F/2012: M/2012: logo-video- M/2012: M/2012: M/2014 : 34

34. 4.2.1. F/2012: . , . 4.2.2. F/2012: . , . . . : .... - .: . . : , . : , . , . . : , . , , . 35

35. : . site . 4.2.3. M/2012: logo-video- , . . 2012 () . , , . , ( , , 36

36. ) . / . . 400 5000 . , , . . Video , . . 4.2.4. M/2012: www.epanodos.org.gr, . , , . , 2010, , , . , , - . 37

37. . , . . , , , , . . - , -, , . site : , , , . spot , , . , ( .. ..., .), ' . Newsletter , , , Newsletter , , . . , , email , , (), email 38

38. // , . , , . , , , , , .. . , , . , FAQ (frequently asked questions), , , , . , , , , , , . Bazaar, , . , . , . , ..... ... , . , 365 . (quotes) .. . 39

39. 4.2.5. M/2012: . (.. ) (.. ) . (.. , , , ). 4.2.6. M/2014 : . . . . . . 4.3. , , . cause marketing (, , ..) . , , , . : F/2012: site 40

40. F/2013: (.. , ) F/2013: quotes F/2013: M/2012: M/2012: M/2012: Bazaar M/2013: M/2013: M/2013: M/2014: Internet M/2014: 4.3.1. F/2012: site site . . ' site. site site . . project web developer . 4.3.2. F/2013: , , bazaar. , , , , .. , . 4.3.3. F/2013: quotes 41

41. . bazaar . , ( ) , . 4.3.4. F/2013: . Basket. , . 4.3.5. M/2012: , Facebook, Twitter, Youtube, Pinterest, Google+, . . Facebook. . 4.3.6. M/2012: . , , . . , , ( ) . , ( ). 42

42. 4.3.7. M/2012: Bazaar bazaar (, ..) . bazaar . 4.3.8. M/2013: , . , . , . , . . 4.3.9. M/2013: , (.. , ..) ... (.. Greenpeace). . . . . 4.3.10. M/2013: , , . , . To . , . H 43

43. , . , , , . . , . . , . . (). (, , , ), (, , ) , (, , ). (Arts Therapies) . 2011 61 23 .. . . . - , , . / . / . , , / . , , , . , , , . / , . . , 44

44. . 4.3.11. M/2014: Internet sites . . , sites (.. ) . . 4.3.12. M/2014: . 300. 4.4. (Product Development) / . , / . , , "". , , . : /2012: , , /2012: /2012: /2012: 45

45. /2012: /2012: - /2012: ... .. /2012: /2012: /2012: /2012: /2013: /2013: /2014: /2014: M/2014: M/2014: , 4.4.1. /2012: , , , . , . , . . , . , , . . , . . ( ) ( ) ( . ). . 46

46. , , . . . , ( ) . 4.4.2. /2012: . . . , . . , . , , . . . . , , . 4.4.3. /2012: . . , . , . . 47

47. 4.4.4. /2012: . , . . . , : " " (. ) " " (. ) (......) (. ) " " (. ) " , " (. ) ( ) (Leonardo) " : " (. ) " (-2)" (. ) , (. ) (. ) , 57.400 . 48

48. / " ": (. ) : - - 2 -/ . " " (. ) (.) (/) : . 4.4.5. /2012: , , . . . . 4.4.6. /2012: - , . . . . , 49

49. . , . , . . . - . (.. 3 , 33%). 4.4.7. /2012: ... .. . , , , , . , . 4.4.8. /2012: . . . . . . . 4.4.9. /2012: . (9 . 3 .). . 50

50. . , . , . , . , . . . . , . : 9 . 5 . : 12 . 8 . . , . . . . 4.4.10. /2012: , , . . , - , . 4.4.11. /2012: - , . 51

51. . , . 4.4.12. /2013: , , . . . meeting . . 52

52. 4.4.13. /2013: , . , , , . 4.4.14. /2014: , , , . , , ( , .) . . , , , . 4.4.15. /2014: , . , . . . 4.4.16. M/2014: 9:00 21:00 . . 53

53. 4.4.17. M/2014: . 10 , . , , . 4.5. , , . "" . , , . : F/2012: Eurocharity ngo.gr F/2012: E F/2012: F/2013: F/2013: /2012: /2012: /2012: /2012: 54

54. /2014: ( ) M/2012: M/2012: M/2012: M/2013: o M/2013: .... 4.5.1. F/2012: Eurocharity ngo.gr Eurocharity on-line off-line , , , , , , . . premium . premium 250 . , site Eurocharity, 307,5 . 4.5.2. F/2012: , . , . , , , , . , , . 4.5.3. F/2012: . , . 55

55. 4.5.4. F/2013: , 324 . , 6.500 . , , . , . , 50% . 4.5.5. F/2013: , , , .. . . - . 4.5.6. /2012: , . , . , . 4.5.7. /2012: . . 4.5.8. /2012: 56

56. . . , . . . . / ( ). . . . 4.5.9. /2012: . . . . , , , . , , . . . . . , , ..., . 4.5.10. /2014: ( ) . . 57

57. . . 4.5.11. M/2012: . , . ( , , , , ..) . , , , . . . . 4.5.12. M/2012: . (.. Shell) (.. - 50 ). , (.. COCO-MAT). 4.5.13. M/2012: . . , . 58

58. 4.5.14. M/2013: o ... (, , , , ..) , , , .. ... 2013 . ...., , site .... . . 4.5.15. M/2013: .... , , . , . . , . , . 4.6. . , , , . , , (6/2008) 2011. , . 59

59. 2008 (37%)* 2009 (63%) 2008-9 2010 2011 / 129 220 349 251 395 83 142 225 162 255 46 78 124 89 140 3 600 387 213 * 2008-9, 37% 7 19 , 2008 2009, 63% 12 , 2009. , ( ), ( ). . , , . 2009, 2010 2011. , 2011 , . , . , , , , . , , . 133 206 . 60

60. 2009 2010 2011 .. / / 66,25 102,62 164,84 255,40 169,28 262,27 133,46 26.168,00 41.375,00 37.242,00 206,76 , 2012, : , . ISDN "" , . , 30%, . 5%. , , 22% 20.348 26.168 . 61

61. 2011 2012 . . 1182,75 1852,5 2755 1349,855 1121 285 2090,73 1100 1150 1986,1935 1045 1092,5 13.337 12.670 800 2380 6254 3397,37 12.831 0 0 4377,8 3300 7677,8 26.168 1245 1950 2900 1420,9 1180 300 20.348 5.820 , . , 520 . ISDN , , ADSL Internet 100 . /, . , . 62

62. 2011 2012 6568 1457,7 1243,65 1325 1321,8 1212,02 1225,03 148 565,8 450 80 500 21630 4886 6240 1457 1243 1200 1330 1200 1200 148 0 450 80 500 21630 0 42.613 () GRUNDTVIG 36.678 5.935 , 11.755 , . , 2012 5% 415 395 () 268 255 () , 240 155 . 11.755 2012 5% 2012 5% / () / () 63 415 268 49 76 240 155

63. 5. Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2014 * 2013 * 2012 5.1. 1. 4.2.1. 3 4.2.2. 4 4.2.3. logo-video- 4 4.2.4. 3 4.2.5. 4.2.6. 1 1 3 3 * 1 (