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Explication Dynamic Capabilities: the nature and microfoundations of (sus-
tainable) enterprise performance
David J. TeeceShinyoung KimOperations Management
What are Dynamic Capabili-ties?
Dynamic Capabilities
= Dynamic + Capabilities
Why Dynamic Capabilities?
Open Economy
High Technology
Open User Innovation
Cospecialized Asset
Enterpreneurship
….
Dynamic capabilities frame-work
Processes to Identify
Target Market Segments,
Changing Customer Needs, and Customer Innovation.
Processes to Tap Supplier
&
Complementor Innovation.
Processes to
Direct Internal R&D
&
Select New Technologies
Processes
to Tap Developments
in Exogenous Science
and Technology
Elements of an ecosystem framework for “Sensing” market and technological opportuni-ties
Analytical Systems
(and Individual Capacities)
to Learn and
to Sense, Filter, Shape,
and
Calibrate Opportunities.
Delineating the Customer Solu-tion and the Business Model
Selecting the Technology and Prod-uct Architecture;Designing Revenue Architectures; Selecting Target Customers; Design-ing Mechanisms to Capture Value.
Strategic decision skills/ executionfor “Seizing” market and technological opportuni-ties
Enterprise Structures, Proce-
dures, Designs and Incentives for
Seizing Opportunities
Selecting Enterprise Boundaries
to Manage Complements
and“Control”Platforms
Calibrating Asset Specificity;
Controlling Bottleneck Assets;
Assessing Appropriability;
Recognizing, Managing,
Capturing Cospecialization Economies
Selecting Decision-Making Protocols
Recognizing Inflexion Points and Comple-
mentarities;
Avoiding Decision Errors and Anticannibal-
ization Proclivities
Building Loyalty and Commitment
Demonstrating Leadership; Effectively
Communicating; Recognizing Non-Eco-
nomic
Factors, Values, and Culture
Continuous Alignment
and Realignment of Specific Tan-
gible and Intangible Assets.Knowledge Management
Learning; Knowledge Transfer;
Know-howIntegration;
Achieving Know-how and Intellectual
Property Protection.
Governance
Achieving Incentive Alignment; Minimiz-
ing Agency Issues;
Checking Strategic Malfeasance; Blocking
Rent Dissipation.
Decentralization and Near De-composability
Adopting Loosely Coupled Struc-tures; Embracing Open Innovation; Developing IntegrationCoordination Skills.
Cospecialization
Managing Strategic Fit
So That Asset Combinations Are Value
Enhancing.
Combination, reconfiguration, and asset protection skillsfor “Transforming” market and technological op-portunities
“Orchestration” Dynamic ca-pabilities
D. J. Teece Vs. M. E. Porter
Let’s Think about ….Conflicting views on Sustainable Competitive Advantage
Sensing Seizing Transforming ResultiPod Existing mp3 players
were too “geeky”
Create an aesthetically appealingportable device with a simple interface over an accelerated product development cycle; later: improve appropriability with exclusive Fair Play DRM in the iTunes Music Store
Port iTunes software to rival Windows platform; Expand into content distribu-tion with the iTunes Music Store; Shift company emphasis from computers to consumer electronics
Domination of the portable digital music player market; Expansion to video capabilities (playback and distribution).
iPhone
Existing smart phonesretained an awkward interface too close totheir cell phone roots.
Create a multimedia phone with alarge screen and an intuitive interface; promote complementary asset creation with the App Store infrastructure.
Develop telephony capabilities; enter the regulated telephony market
One of the only companies making money with smart phones
iPad
“Netbooks” provide an unsatisfying computing experience and “E-readers” provide limited functionality.
Scale up the iPhone interface to provide a richer multimedia platform without phone functionality.
Extend the “simple interface” aesthetic to a computing platform.
Make new demands for Tablet PC
Dynamic Capabilities at
DYNAMIC CAPABILITIES: A GUIDE FOR MANAGERS by David J. Teece (2011)
How to build Entrepreneurship?
“Capturing value is never certain, but it can be managed.”
Thank You!