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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Farheen FaizareenNetID ffai965Group Number: 189Website Link: http://infosys110group189.blogspot.co.nz/

Tutorial DetailsTutor: Day: Time:Johnny Shubert Sunday 12pm

Time Spent on Assignment: 50 hours Word Count: 1567

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NEWZEALAND FRUIT SCANNING APPLICATION

INTRODUCTION

How fresh are the fruits from supermarkets? No one ever knows exactly how fresh are the

fruits that they buy from supermarkets are. We as a consumer depend on the features of

fruits to determine the freshness of the fruits . However features can be deceiving for

example a shiny apple could be due to a chemical usage to make it look fresh. Therefore to

assure the customers of the freshness of fruit we decided to make a technology that scans

the fruit and tells the consumers the quality and freshness of the fruit.

3. BUSINESS SECTION

3.1 Vision

To provide quality fruit assurance to the consumers by using technology.

3.2 Industry Analysis: NZ Fruit Scanning Application Industry

Industry: NZ Fruit Scanning Industry.

Force: High/

Low:

Justification:

Buyer

power:

HighBuyer power is high for the application because there are other alternative applications to check the freshness of fruits. Such as MRI scanners, Healthy Food application, Tell Spec and more.

(NDTV Gadgets, 2013)

Supplier

power:

lowThe supplier power for Scanners Application is low because there are many fruit scanners such as MRI Scans, Healthy Food, Allergens, GMOs & Nutrition Scanner , GMO Checker , and Fruit Checker .The numbers of Programmers in NZ are high because there are about 16,941 programmers in NZ that could make

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application easily.

(Programmers, 2014), (Dennards,D.2013)

Threat of

new

entrants:

high The threat of new entrant is high due to the low cost of

applicaitons.The applications can be made by any

programmers thus they are sold for low prices. Which results

in high threat of new entrants.

(Programmers, 2014)

Threat of

substitutes:

Low Threat of substitute is low because apart from using other

alternative applications to check the freshness of fruits. The

only way supermarkets could check whether the fruit is fresh

or not is physically.

Rivalry

among

existing

competitors:

High There are other compettitors present to test the quality and

fresh ness of the fruits with their application. Such as MRI

scanner, Fruit Checker, Tell Spec. Tell spec, fruit checkers are

cheap application.

(Dennards,D.2013)

Overall attractiveness of the industry: Porters Five Forces Model defines the Industry as

unattractive.However, other similar kind of softwares available in the industry are expensive

such as MRI scanner and are mostly found in hospital some don’t give a advanced

information based on the freshness of fruits like tell spec. So regarding that my chosen

industry is attractive.

3.3 Customers and Their Need

The potential customers for fruit scanning applications would be supermarkets like countdown in New Zealand. This fruit scanning application will reduce their production cycle

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as they can save time just by scanning the product. The product meets the needs of the customers (supermarkets) by providing accurate information about the freshness of the fruit. The device is easy to use for customers to check fruit and is also quick to give information based on the quality of the fruit which helps customers to be more productive. RFID with two sensors enables the fruit freshness to be checked more conveniently and faster.

3.4 The Product and Service

The NZ fruit scanning application comes with a hardware device to enable it to work. The hardware device has Oxygen and Carbon Dioxide Sensor and RFID the product can meet the customers need. The concentrations of Oxygen and Carbon Dioxide are related to freshness and the affect it has on food. Oxygen and Carbon Dioxide sensor enables to monitor these gases and combine the sensor with an RFID tag. The RFID system is relatively easy to manage. With this combined system, it enables to estimate the freshness of fruits. By verifying the RFID reader, it enables to track how oxygen and carbon dioxide concentrations and fruit freshness changes over time. Furthermore, using this data, it can easily enable us to check and display the freshness with LEDs colour. RFID is a very small system, uses non- or very small capacity battery, and is easy to use its application.

3.5 Suppliers and Partners

Partners.

Country Fresh Inc. - Country Fresh, Inc. is a provider of fresh cut fruits and vegetable in a

variety of blends and sizes and packaging options. By using fruit scanning technology they

could assure their customers about the quality of their fruits and increase their revenue.

Countdown Supermarkets In New Zealand – By using fruit scanning they’ll be able to assure

their customers that the fruits that they are buying is fresh which statisfy their customers

and increase their revenue.

Suppliers.

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Software developers- Catalyst’s software development services are software application

developers who are going to supply the business with applications that enables the

technology to scan the fruit.

Scanner Technology components- Fujitsu is going to supply the business with scanner

technology component for the hardware .

3.6 Strategy: Differentiation Strategy

Porters generic strategy identified the industry strategy as Differentiation Startegy. It’s high

cost because there is a hardware device that comes with the fruit scanning application to

enable the application to work. The hardware device is expensive to make due to

components needed in the hardware device e.g laser lights ,testing and development of the

hardware. The technology is aimed at supermarkets in New Zealand therefore it’s broad

market.

3.7 Value Chain Activity: Market and sell product

Market and sell the product is the important value chain activity. The customers for the

product is supermarkets in New Zealand which is a broad market. It is Differentation

startegy. There are other alternative software application to check freshness of the fruit.

Some application are expensive such as MRI scanner and some cheap like Tell Spec. So it

really depends on how the product is market and sold to provide quality food assurance to

the consumers using technologies.

3.8 Business Processes

3.8.1. MARKETING ANALYISING PROCESS –A significant part of the business because it mainly focuses on sales. It helps to assess the target market, competitors in the market and needs for marketing the product. Buy identifying the target market it saves time. Enabling the business to know the competitors helps to identify how to make the product more appealing than the competitors.

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Marketing Analysis Process 1 MODEL

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3.8.2. ADVERTISING PLANNING PROCESS –A crucial part of the business as it focuses mainly on communication goals. Identifies appropriate type of media to use to get the message out, place and time to reach the target customers. It identifies the target customers for the product and saves time by narrowing down the important customers.

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ADVERTISING PLANNING PROCESS 2 MODEL

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3.9 Functionalities

3.9.1. MARKETING ANALYSIS PROCESS

Identify’s the target market Identifies the needs for the products in the market.

3.9.2. ADVERTSING PLANNING PROCESS

Identifies target customers Set buget cost for advertising.

3.10 Systems

3.10.1. MARKET RESEARCH SYSTEM –Enables the business to identify the target market

for the product. Helps to determine the need for the product in the market by collecting

data and then reporting the trends by analysing the data. This saves time and helps to focus

on making a product that customers need.

3.10.2. FEEDBACK MANAGEMENT SYSTEM – Enables to see clearly the needs for the

product in the market. Helps to tailor the product based on the customers need. Enables the

business to gain insight on how the product is doing and whether there has to be any

changes in customers need.

3.10.3. PLANNING PROCESSING SYSTEM Reduces time spent on working on everything

at the same time. By using planning processing system it enables the business to focus on

one step at a time to reach the advertising goals. Also ensures that business stays within the

budget of advertising .

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Market and

sell product

1. Marketing Research

1. Identify a target market

2. Identifies the need for the product in the market through surveys.

Market Research system

Feedback management system

Decision Support System

Customer realtionship management

3. Advertising Planning

1. Identifies target customers

2. Set buget cost for advertising.

Advertising Analysing system

Planning Processing system

Decision Support System

Transaction Process System

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CONCLUSION

By using NZ Fruit scanning application we can assure our cutomers that the fuits that they

are by are fresh. This could lead to improve in customer statisfaction thus increase in the

business sales and eventually lead to economic growth. The success of the product could be

measured by comparing the customers feedback on the freshness of fruits fro m

supermarkets before the application was implemented and after the system was

implemented.

REFERENCES

NDTV Gadgets. (2013). Handheld food scanner, mobile app developed to 'check food as easily as mail'. Retrieved from http://gadgets.ndtv.com/apps/news/handheld-food-scanner-mobile-app-developed-to-check-food-as-easily-as-mail-462711

Programmers. (2014). Retrieved from http://www.careers.govt.nz/jobs/information-technology/programmer/job-opportunities

Denard , D. (2013). 10 Apps to Help You Eat GMO Free. Retrieved from http://foodrevolution.org/blog/non-gmo-apps/

Renton, A. (2011). Just how fresh is fresh food at the supermarket? Retrieved fromhttp://www.dailymail.co.uk/news/article-1370130/Just-fresh-fresh-food-supermarket.html#ixzz32bF1sidX

Eom .H, K., & Kim, C.M., & Lee, S., & Lee.C,W,. (2012). Research Article. The Vegetable Freshness Monitoring System Using RFID with Oxygen and Carbon Dioxide

Sensor, 6 pages. Retrieved from http://www.hindawi.com/journals/ijdsn/2012/472986/

Country Fresh, Inc. (2014). Retrieved from http://www.countryfreshinc.com/

Software Development. (2013). Retrieved from http://catalyst.net.nz/services/software-development

Corporate Profile. (2014).Retrieved from http://www.fujitsu.com/nz/about/local/profile/

The Market Research Process: 6 steps to success. (2011). Retrieved from http://www.mymarketresearchmethods.com/the-market-research-process-6-steps-to-success/

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