Upload
divya
View
242
Download
0
Embed Size (px)
Citation preview
8/8/2019 Food Bazar
http://slidepdf.com/reader/full/food-bazar 1/14
FIELD SURVEYOF
A FOOD & FMCG STORE
PRESENTED BYGROUP 5
8/8/2019 Food Bazar
http://slidepdf.com/reader/full/food-bazar 2/14
INTRODUCTION• Flagship Enterprise: Future Group
• Retailer: Pantaloon Retail India Limited
• Segment: Value Segment
• Store Format: Super Market; Shop in Shop (SIS) format as wellas stand alone
• SIS @ Big Bazaar (2001) since 2002
• ~140 Food Bazaar stores (~40 stand alone)
• By 2011: 450 Food Bazaar stores
8/8/2019 Food Bazar
http://slidepdf.com/reader/full/food-bazar 3/14
To note the merchandise mix & comment on it‟s
appropriateness (especially ratio of item-wise branded &private label stocks).
8/8/2019 Food Bazar
http://slidepdf.com/reader/full/food-bazar 4/14
Merchandise Mix
8/8/2019 Food Bazar
http://slidepdf.com/reader/full/food-bazar 5/14
Merchandise Mix• Farm Fresh : Fruits (3) and Vegetables (14) and eggs (2)
• Beverages : Water to Fruit juices (4) to Beer
• Dairy: Milk (3), Cheese(3), Butter(2), Curd (3)
• Farm Harvest : Cereals (4) and pulses (8)
• International Food: Italian, Chinese, American etc., sauces(5), seasonings(7) & ready to cook food preparations (14).
• Fit and Healthy: Cornflakes, Oats, Cerlac, Sugar Free (2), Dietarysupplement foods(8)
• Hungry Kya? : Biscuits (12), Namkeen (8), Chips (8)
• Frozen Foods: Vegetables (2), Meat (4) and Ice cream (2)
8/8/2019 Food Bazar
http://slidepdf.com/reader/full/food-bazar 6/14
Merchandise Mix• Spic And Span : House cleaning Products (7)• Fabrikleen: Cloth care products (5) (~4 each)• Head 2 Toe: Personal care (22) (~3 each)
8/8/2019 Food Bazar
http://slidepdf.com/reader/full/food-bazar 7/14
Private Vs Branded Labels
Ratio of Private to branded labels: 1:2.5 (Approximately)
8/8/2019 Food Bazar
http://slidepdf.com/reader/full/food-bazar 8/14
Our CommentsHeight above the floor Category Weight Wise Why??
On the ground0.40 mtrs
Bulky packaged productsof around 5 kgs, I kg in
eatables ; no distinction inspices
Easy Pick Up
1 mtrsPackaged products of
around 500gms , smallerpackets of 250 gms in
generally all thecategories
Eye catchy and easy topick up
2 mtrs
Bulky packaged productsof around 5 kgs, I kg in
eatables no distinction inspices
Promotion of privatelabels
8/8/2019 Food Bazar
http://slidepdf.com/reader/full/food-bazar 9/14
Our Comments
Though Food Bazaar earns greater margin for private labelitems, it has studied the market and consumer choices welland then decided on the Private to branded label ratio for
each category.
Special category for Maharashtra food festival
“Maharashtra Majha”
8/8/2019 Food Bazar
http://slidepdf.com/reader/full/food-bazar 10/14
To note the pricing & special offers & their timing &
positioning and comment on the same.
8/8/2019 Food Bazar
http://slidepdf.com/reader/full/food-bazar 11/14
Pricing
8/8/2019 Food Bazar
http://slidepdf.com/reader/full/food-bazar 12/14
8/8/2019 Food Bazar
http://slidepdf.com/reader/full/food-bazar 13/14
Our Comments• Food Bazaar leverages its huge purchasing power and
strong customer support to negotiate rock-bottom priceswith suppliers, thereby passing on the benefits to itsshoppers.
• It truly stands by its tag line “Wholesale Prices” .
8/8/2019 Food Bazar
http://slidepdf.com/reader/full/food-bazar 14/14
While you get attracted to all these offers, keep a tab on* conditions apply items….
know what is needed as against what is available and shopresponsibly …