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HOC VIN CNG NGH BU CHINH VIN THNGKHOA QUAN TRI KINH DOANH I
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Trn Vit CngNguyn Th HinNguyn Th Ly A
Nguyn Phng Ngn V Th NgaNguyn Th NhungNguyn c Thng
Th Thanh ThyNguyn Quc TngNguyn Thy Linh
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Southwest Airlines c thnh lp phc v ba
thnh ph Texas c gilAir Southwest vo ngy15 thng 3 nm 1967,
biRollin King vHerb Kellehe.
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http://translate.googleusercontent.com/translate_c?hl=vi&langpair=en%7Cvi&u=http://en.wikipedia.org/wiki/Rollin_King&rurl=translate.google.com.vn&twu=1&usg=ALkJrhjcQgMVY-EEnLSGPXJxxL2V6R4DLwhttp://translate.googleusercontent.com/translate_c?hl=vi&langpair=en%7Cvi&u=http://en.wikipedia.org/wiki/Herb_Kelleher&rurl=translate.google.com.vn&twu=1&usg=ALkJrhiBwggMCmo3LurYJf-6EPZkAHClGwhttp://translate.googleusercontent.com/translate_c?hl=vi&langpair=en%7Cvi&u=http://en.wikipedia.org/wiki/Herb_Kelleher&rurl=translate.google.com.vn&twu=1&usg=ALkJrhiBwggMCmo3LurYJf-6EPZkAHClGwhttp://translate.googleusercontent.com/translate_c?hl=vi&langpair=en%7Cvi&u=http://en.wikipedia.org/wiki/Rollin_King&rurl=translate.google.com.vn&twu=1&usg=ALkJrhjcQgMVY-EEnLSGPXJxxL2V6R4DLw
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Hng hng khng Southwest (Ty Nam) lhng hng khng gi r ln nht ti
M.
S hu s lng my bay nhiu th 3 trnth gii, 539 chic v ton l Boeing
737.
C s doanh thu ln th 6 ti M
Mi ngy, hng cung cp trung
bnh khong 3500 chuyn bay
http://vi.wikipedia.org/wiki/H%C3%A3ng_h%C3%A0ng_kh%C3%B4ng_gi%C3%A1_r%E1%BA%BBhttp://vi.wikipedia.org/wiki/Boeing_737http://vi.wikipedia.org/wiki/Boeing_737http://vi.wikipedia.org/wiki/H%C3%A3ng_h%C3%A0ng_kh%C3%B4ng_gi%C3%A1_r%E1%BA%BB
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8/7/2019 Hng Hng Khng SouthWest
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Hng hng khng TyNam SouthWest, khng
nhng gi vng cmc li nhun m thmch cn tng trng.
Southwest khngphi l 1 hng HKquc gia, phm vi
hot ng ch trnvng Texas
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1992: trong khi tt c cc hng hng khng ln nc
M u chu thua l th SouthWest c li nhun nhyvt l: 105,5 triu $ trn
tng s 1,68 t $
Nm 1991 li nhunthu c 26.9$ triutrn tng Doanh thu1,31 t $
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8/7/2019 Hng Hng Khng SouthWest
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Phng thcphc v khngcu k, khng cnhng ba n trn
my bay, khngc cc gh hngsang.
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8/7/2019 Hng Hng Khng SouthWest
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Ti sn qu gi nhtca SouthWest l ing nhn vin c nngsut cao. Nhn
vin
Southwest l vic tchcc bi h cm kch tmlng v quyt tm ca
ban lnh o
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8/7/2019 Hng Hng Khng SouthWest
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Do chi ph thp mc v thp gy dng s trung thnhc cng c bng uy tn ca
hng - Hng hng khng ng tincy nht trong ngnh.
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Lng nghe nhng kin ng gp ca
khch hng
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Cu hi 1: Thnh cng ca SouthWest cho bn thy iug v tm quan trng tng
i ca cc yu t c thca Ngnh v 1 cng ty, trong qu trnh phn tch hotng ca
cng ty?
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Cu hi 2: C s to nn li th cnh tranh caSouthWest l g? H c th duy
tr li th cnh
tranh khng?
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an ton v chnh xc
Qung ng vn chuyn di
Nng lc qun l cao
Thi gian vn chuyn nhanh
Chi ph cao
Cng ngh, k thut cao
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SouthWest xy d cho mnh chin lc kinhdoanh da trn u th tng i
Tm ra s khc bit, im mnh xy dng
chin lc kinh doanh u th bao gm:- K thut, cng ngh - Xy dng i ngu
nhn vin- a im: phm vi nho- H thng bn ve
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Trong cc li th cnh tranh ca mnh SouthWest c thduy tr 2 li th cnh
tranh l:
Uy tn ngun lc v hnh: s trung thnh ca khch hngv bu khng kh ni b
trong cng ty.
Ngun lc hu hnh: chi ph thp cc i th d bt chc.
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Ngay t khi mi thnh l p SouthWest xy dng 1s khc bit . T to nn li
th cnh tranh.
Ban iu hnh ca SouthWest thy c ngun lc
v hnh t i ng nhn vin. Lin h vi Jestar Pacific Arline.
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Ti liu tham kho: SouthWest.com
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