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  • 1. With Numbers CEOs Letter History , Local & Global Business Financial Highlights 2012 Products Global Partnership Directors & Executives Media Articles 02 04 08 14 20 26 30 34 Contents

2. 0302 With Numbers CEOs Letter . . CEOs Letter . . 2012 , . () , . ZERO 2 1 , . , . . , , . 2012 7 , 9 . 2015 , . . CHAPTER 2 . . 10 , . , , . , , , . 2013 . 3. History . History 05With Numbers04 4. 0706 With Numbers 1993-1999 2008 2001-2003 2009 2004 2010 2005 2011 2006 2012 2007 2013 1993. 12 |() 1995. 04 |() 1997. 12 |, 1999. 01 |() 01 |, 03 |M 100 04 |, 1.55 - FRN 05 |, 6.5 1 07 | the Red 08 |, 100 10 |, ISO 27001 12 |, 1,850 2001. 04 |, 2001. 07 |, 2001. 08 |, () 2001. 10 |(), () 2002. 06 |, 2003. 05 | M 2003. 06 | 01 |, 1 6,500 | MY BUSINESS 02 |, MoMA Destination:Seoul 07 |, 09 | (Hyundai Capital Germany GmbH) 12 |, 5 (NCSI) 1 06 |, 08 |, GE 10 |-GE |, 05 | (Hyundai Capital Europe GmbH) 07 |, |, |, 1.5 1 09 | | 01 10 | MY COMPANY 01 | 02 | the Black 03 |, 440 1 08 |, GE 09 | 01 10 |-GE 11 |, 4 1 12 |, 03 | 01 | the Purple/the Red 06 | Platinum 2 Series 08 |, 3 10 | MY BUSINESS 11 |, |, | ZERO 02 | the Purple 04 |, PRIVIA 08 | 02 |, it water | 03 | it card |, PRIDE, 50 04 | DIRECT 05 | MUSIC 06 |, BBB+ | X YG 07 |, Family | (Hyundai Capital UK Ltd.) |, RAM AAA+ 09 |, JCR A+ | (BHAF-Beijing Hyundai Auto Finance) | MY COMPANY |, 5 01 | 01 03 |, 04 |, 4 06 |, 08 |, M 11 |, 01 | MY BUSINESS | ZERO 02 | X emart OYSTER | 03 | MUSIC 05 | , 1,000 |, 2.5 06 | CHAPTER 2 History 5. LocalGlobal Business , , , . 0908 With Numbers LocalGlobal Business 6. 1110 With Numbers LocalGlobal Business | 159-5 | 5-6,5-7 | 217 109 | 4 150 | 683-132 1 | 3 2 | 66 3 57 3 | 17-7 | 1277 | 110-1 () | 155-1 | | 562-6 1209-7 | 117-3 Seoul Korea 7. 1312 With Numbers LocalGlobal Business USA UK Europe Emerging Market 8 4 6 7 9 5 2 3 1 Consulting Business Financial Company Global 1 Hyundai Capital America : 1989 : - , - , 2007 HCA , . HCA , / Segmentation , AtoZ . China 2 Beijing Hyundai Auto Finance : 2012 : / , . 2005 7 2012 . 3 Hyundai Capital UK Ltd. : 2012 : / 1 20%p . PCP (Personal Contract Purchase) (Santander Consumer Finance UK) . 4 Hyundai Capital Europe GmbH : 2010 : 5 Hyundai Capital Germany GmbH : 2009 : 17 , 24 , . . 6 Hyundai Capital Russia LLC. : 2011 : 7 Hyundai Capital India Pvt. Ltd. : 2012 : 8 : 2011 : 9 : 2012 : , , . . . 8. Financial Highlights . 1514 With Numbers Financial Highlights 9. 1716 With Numbers 2,333 : : 2012 25,256 2,333 1,913 112,523 21,923 2010 23,369 3,708 2,781 104,461 17,666 2011 24,083 3,242 2,386 108,519 19,967 2009 18,408 2,863 2,128 72,912 14,832 Financial Highlights : 2012 (18th) 11,252,263,615,395 824,576,295,193 1,766,969,764 9,707,037,675,915 0 264,383,090,858 182,291,908,888 272,207,674,777 9,059,973,187,704 7,020,675,825,125 10,695,054,186 1,517,676,783,211 510,925,525,182 2,192,290,427,691 802,326,430,000 57,704,443,955 1,339,725,219,219 -7,485,485,483 19,820,000 2011 (17th) 10,851,933,715,810 863,054,403,023 1,766,969,764 9,374,266,681,991 469,647,440 187,398,079,913 162,617,272,748 262,360,660,931 8,855,250,684,906 7,071,760,496,118 17,774,550,158 1,291,498,923,776 474,216,714,854 1,996,683,030,904 802,326,430,000 57,704,443,955 1,148,396,655,980 -11,764,319,031 19,820,000 2012 2012 2,333 . 112,523 : 2012 : 2012 (18th) 2,525,635,172,106 2,292,358,377,647 233,276,794,459 2,366,835,522 3,126,019,228 232,517,610,753 41,189,047,514 191,328,563,239 4,278,833,548 195,607,396,787 2011 (17th) 2,408,319,433,755 2,084,099,900,976 324,219,532,779 1,059,081,123 1,661,275,542 323,617,338,360 84,969,756,377 238,647,581,983 -8,613,983,761 230,033,598,222 Financial Highlights Hyundai Card -403 : 2012 2 . 2012 39,133 : 2012 Hyundai Life : FY2012 9,997 -403 -320 39,133 2,557 FY2010 10,115 54 52 29,877 1,442 FY2011 11,506 47 45 34,382 1,660 FY2009 8,904 169 150 24,994 1,463 Financial Highlights : 2012 (10th) 3,913,299,756,251 694,433,805,890 90,689,221,878 1,065,790,150,566 1,499,717,454,539 444,202,504,753 118,466,618,625 3,657,599,599,412 3,403,098,574,785 22,882,444,328 34,942,918,077 45,014,525,288 31,332,293,367 120,328,843,567 255,700,156,839 136,734,685,000 105,912,448,180 - 22,016,797,246 35,069,820,905 2011 (9th) 3,438,235,363,892 738,623,233,997 71,736,495,537 1,212,990,575,588 1,057,740,827,712 235,844,305,053 121,299,926,005 3,272,196,599,760 3,048,185,256,265 14,815,891,709 35,000,000,000 20,462,365,823 30,485,226,351 123,247,859,612 161,281,798,918 98,273,150,000 44,573,570,540 18,435,078,378 4,756,965,214 FY : 2012 (10th) 999,679,311,754 1,039,931,005,445 -40,251,693,691 221,691,613 941,569,647 -40,971,571,725 -8,966,769,560 -32,004,802,165 0 0 2011 (9th) 1,150,617,422,970 1,145,934,435,862 4,682,987,108 0 0 4,682,987,108 215,752,419 4,467,234,689 17,346,212,531 21,813,447,220 FY * (FY): 4 1 ~ 3 31 10. 1918 With Numbers 828 : ROA(3.01%) . 2012 39,237 : 2012 Financial Highlights Hyundai Commercial : 2012 3,467 828 436 39,237 3,381 2010 2,355 586 580 27,197 1,806 2011 3,240 882 738 34,667 3,494 2009 1,630 276 280 16,288 1,088 Financial Highlights : 2012 (6th) 3,923,662,215,992 282,834,795,422 312,386,272,676 2,781,461,959,856 356,818,556,366 131,329,553,468 3,182,726,438 55,648,351,766 3,585,555,415,567 3,461,816,747,643 123,738,667,924 338,106,800,425 125,000,000,000 74,608,059,537 2,609,636,376 135,869,284,512 19,820,000 2011 (5th) 3,466,721,212,309 276,018,118,714 174,388,197,845 2,391,270,399,831 468,115,734,026 84,053,398,124 2,908,666,937 69,966,696,832 3,117,364,394,983 3,022,623,349,921 94,741,045,062 349,356,817,326 125,000,000,000 74,608,059,537 3,262,305,957 146,466,631,832 19,820,000 : 2012 (6th) 346,691,670,268 263,883,218,205 82,808,452,063 11,271,953,293 27,997,282,523 66,083,122,833 22,435,670,215 43,647,452,618 - 1,382,234,096 42,265,218,522 2011 (5th) 323,950,643,314 235,731,720,506 88,218,922,808 13,634,480,889 1,733,903,474 100,119,500,223 26,366,919,900 73,752,580,323 3,732,060,710 77,484,641,033 5,886 : 2012 1 , 2012 5,886 . 219,073 : 2012 Hyundai Capital : 2012 35,417 5,886 4,320 219,073 30,398 2010 32,742 6,297 4,890 207,486 22,368 2011 33,284 6,607 5,074 219,189 26,565 2009 29,893 5,410 4,112 158,554 21,557 Financial Highlights : 2012 (20th) 21,907,263,733,650 1,302,173,380,215 119,079,647,113 12,068,395,787,561 3,738,530,104,369 2,805,421,540,245 1,127,279,326,618 320,738,491,313 425,645,456,216 18,867,512,539,716 17,015,642,490,524 1,851,870,049,192 3,039,751,193,934 496,537,175,000 407,539,066,885 -284,790,856 2,135,850,613,905 109,129,000 2011 (19th) 21,918,909,867,851 1,455,442,105,475 70,219,821,165 10,848,062,442,751 5,021,193,711,232 2,278,593,959,797 1,123,078,387,117 265,432,868,231 856,886,572,083 19,262,420,761,156 17,772,367,761,123 1,490,053,000,033 2,656,489,106,695 496,537,175,000 407,539,066,885 -50,840,570,959 1,803,144,425,769 109,010,000 : 2012 (20th) 3,541,680,916,787 2,953,073,291,103 588,607,625,684 12,439,141,550 17,173,702,609 583,873,064,625 151,859,441,489 432,013,623,136 50,555,780,103 482,569,403,239 2011 (19th) 3,328,448,256,982 2,667,717,084,647 660,731,172,335 6,998,924,446 4,338,901,107 663,391,195,674 155,987,584,000 507,403,611,674 16,531,003,988 523,934,615,662 11. Products . 2120 With Numbers Products 12. 2322 With Numbers Hyundai Card ZERO4 110/120 210/220 5 310/320 420 , , , 4 (, , , ) 5 () () () , , K-IFRS Hyundai Life Premium the Black 0.05% VVIP the Purple 5% VIP the Red The Hottest Premium, the Red Point M3 M2 M T3 Cashback X2 X ZERO MY BUSINESS M3 M2 M X2 X MY COMPANY Executive / Platinum Diners / Check Diners Diners Diners Privilege C C Service MY BUSINESS , , Finance Shop PRIVIA Products 13. 2524 With Numbers , Private Equity , Fixed Income Hyundai Capital Hyundai Commercial , , MY BUSINESS 85% 80% u- Products 14. Global Partnership , . 2726 With Numbers Global Partnership 15. 2928 With Numbers Global Partnership Business Partnership : GE, SANTANDER Brand Partnership : MONOCLE, MoMA, TASCHEN, ZAGAT 2006.11 MoMA Store(.MoMA ) momastore.hyundaicard.com 2008.11 MoMA : 2009.02 MoMA : , 2009.11 (Bauhaus 1919-1933: Workshops for Modernity) 2010.08 MoMA 3 : 9 2010.09 Yeonghwa: Korean Film Today 2010.10 (Abstract Expressionist New York) 2010.10 01-Innovation in Art- , - 2011.07 Talk to Me 2011.11 MoMA Architecture and Design 2012.12 09 - 2013.06 Le Corbusier : An Atlas of Modern Landscapes 2006.03 2010.02 2010 2011.02 2011 2012.02 2012 2012.08 MY MENU 2009.06 2010.04 : 2011.04 02 - Breaking the Trend, Making the Trend - 2009.09 Hyundai Capital Germany GmbH 2010.05 Hyundai Capital Europe GmbH 2011.04 - 2012.07 Hyundai Capital UK Ltd. 2004.08 2004.10 -GE 2005.08 2005.10 -GE 2006 6 2007 9 2009 10 : 1.9 (2012 4 ) 2010 2 : 7,248 (2012 4 ) 2012 2010.02 2010.08 16. 31With Numbers DirectorsExecutives Sherwood Dodge Bhupesh Gupta Xavier Durand Robert Morimoto , , , Sherwood Dodge | | | | (HCA) | | Brand | | (IT) | () | () | | | Niclas Neglen | | Collection | (HCA) | Fee Biz | | | | | | CS | | Collection | IT | | CLM | HR | | | | Directors Executives Hyundai Card 30 DirectorsExecutives 17. 3332 With Numbers Directors Executives Hyundai Life | | | | | | | TM | | | IT | | | | Hyundai Capital Sherwood Dodge Bernard Van Bunnik Matthew Richard Susser Sherwood Dodge | | | | Auto | (HCA) | | Brand | | (IT) | () | Auto | () | | | | | Niclas Neglen | Waller Blackwel | Auto2 | | Collection | (HCA) | | | | | Auto1 | CS | | Collection | IT | Collection | (BAHF) | HR | Auto | Auto3 | | | | Directors Executives Hyundai Commercial | | | IT | | | | | Directors Executives DirectorsExecutives 18. 03 / 2013 DATE MEDIA Media Articles 34 35 19. 03 / 2013 DATE MEDIA 3736 20. 03 / 2013 DATE MEDIA 3938 21. 05 / 2013 DATE Reprinted by Permission of Monocle - May 2013 issue Monocle MEDIA 4140 22. 02.17 / 2013 DATE MEDIA 4342 23. 4544 03.14 / 2013 DATE MEDIA 05.17 / 2013 DATE MEDIA 24. 05.01 / 2013 DATE MEDIA 4746 03.02 / 2013 DATE MEDIA 25. 4948 06.13 / 2013 DATE MEDIA 04.26 / 2013 DATE MEDIA 26. 5150 01.16 / 2013 DATE MEDIA 27. 5352 04.22 / 2013 DATE MEDIA 12.20 / 2012 DATE MEDIA 28. 11.19 / 2012 DATE MEDIA 09.25 / 2013 DATE MEDIA 5554 29. 5756 10 / 2012 DATE MEDIA 30. 5958 10 / 2012 DATE MEDIA 31. 10 / 2012 DATE MEDIA 6160 32. 10 / 2012 DATE MEDIA 6362 33. 09.26 / 2012 DATE MEDIA 07.16 / 2012 DATE MEDIA 6564 34. 06.11 / 2012 DATE MEDIA 6766 06.07 / 2012 DATE MEDIA 35. 01.28 / 2012 DATE MEDIA 05.25 / 2012 DATE MEDIA 6968 36. 12.26 / 2012 DATE MEDIA 03.03 / 2012 DATE MEDIA 7170 37. 03.23 / 2012 DATE MEDIA 72 38. Without Numbers Contents CEOs Letter EXPRESSIONBrandingMarketing EMPOWERMENTCorporate Social Responsibility PRIDECorporate Culture EXPRESSION Index EMPOWERMENT Index PRIDE Index 02 05 37 55 87 89 91 39. CEO's Letter . . CEOs Letter . . , , . . 2012 . MUSIC , . , 2013 MUSIC Public Open . MUSIC unconventional . . YG , Tangram , . , . . , ' , . . . , . , SNU-, , . . , . . . 03Without Numbers02 40. emart X Hyundai Card : Oyster Expression BrandingMarketing . . . . , . , CI, . , . . . , , . . . 05Without Numbers04 41. Expression ExprEssiON BrandingMarketing . . . . , .,CI, . , . . ., , . . . 06 WithoutNumbers 07 42. emart X Hyundai Card : Oyster 0908 43. YG X Hyundai CardYG X Hyundai Card : BIGBANG Tangram X Hyundai Card : SMART CASE 1110 44. (Convention Hall) Design Library 1312 45. Design Library 1514 46. CorporateCulture MUSIC 1716 47. (Convention Hall) House of the Purple 1918 48. Air Lounge 2120 49. 2322 50. it card 2524 51. it card 2726 52. the Purple 2928 53. the Red 3130 54. youandi Modern CI/BI 3332 55. ZERO 3534 56. 6 7 : Empowerment EMPOWERMENT Corporate Social Responsibility . . , . , . . . , . . , . , , SNU- . . . 37Without Numbers36 57. Empowerment EMpOWErMENT Corporatesocialresponsibility . ., . , . . . , . . , . ,, SNU- . . . 38 WithoutNumbers 39 58. 6 : 4140 59. 5 : Dr. 4342 60. 4 : 3 : 4544 61. 2 : 1 : 4746 62. SNU- (Mentor School) 4948 63. (Art Stage) MVP (Mini Volunteer Program) 5150 64. 5352 65. (PRIDE Book) PRIDE Corporate Culture . . , . , . . , (). . , . , . , . . . , . . . , (PRIDE) . 55Without Numbers54 66. pride priDE CorporateCulture . . , ., . ., (). . ,., ., . . . , . . . ,(PRIDE) . 56 WithoutNumbers 57 67. 5958 68. 6160 69. (Media Zone) 6362 70. (Auditorium) (Idea Table) 6564 71. (Market Place) (Townhall Meeting) 6766 72. (Focus Meeting) 6968 73. (Design Lab) 7170 74. 7372 75. (HCA) 7574 76. 7776 77. (Bike Zone) 7978 78. (Cafe M) (the Box) 8180 79. (PrintWash) (Sauna) + (Sauna) + 8382 80. (Fitness Center) 8584 81. (the Table) Expression Index BrandingMarketing Expression 04 emart X Hyundai Card : OYSTER . . 10 YG X Hyundai Card : BIGBANG YG . . 11 Tangram X Hyundai Card : SMART CASE iPhone 5 . . 12 DESIGN LIBRARY (fun) . . 16 MUSIC MUSIC . . 18 House of the Purple Premium . 150 . 20 Air Lounge . 2012 . 22 , . 24 it card it card . 28 the Purple . the Purple . 30 the Red The hottest preminum the Red . , , the Red . 32 Youandi Modern . 2004 Youandi Youandi modern . . 33 CI/BI CI/BI . 34 ZERO . . 35 . . 87Without Numbers86 82. EMPOWERMENT Index Corporate Social Responsibility Empowerment 36 7 : . , , . 40 6 : , . 42 5 : Dr. 1.5 . 44 4 : , . . 45 3 : , , , . 46 2 : . . 47 1 : 2010 10 1. , 2 . 48 . . 49 SNU- (Mentor School) - . . 50 (Art Stage) . . 51 MVP (Mini Volunteer Program) , . . 52 . 2012 8 . 53 2011 . 89Without Numbers 83. PRIDE Index Corporate Culture Pride 54 (PRIDE Book) . . , .PRIDE . 58 . . 60 . 62 (Media Zone) . 64 (Auditorium) , , 108 , . , . 65 (Idea Table) . . 66 (Market Place) , . . 67 (Townhall Meeting) CEO . 68 (Focus Meeting) CEO 2~3 . 69 . ? . 70 (Design Lab) The Origin of Things, More from Less . . 72 1 . . 74 (HCA) 2007 HCA , . 76 . 2012 . . . 78 (Bike Zone) , . (Fixie). . 79 . , (Chefs special menu) . 80 (Cafe M) . . 81 (the Box) , . . 82 (PrintWash) . . 83 (Sauna) + , . 84 (Fitness Center) , (Personal Trainer) 1:1 . 85 . . . 86 (the Table) the Table , . 91Without Numbers