Học Làm SEO Trong 3 Ngày - Tái Bản Lần 5 - Link Liên Kết

Hc lm SEO trong 3 ngy

Tc gi: Lanh ng Page 1



Ph Lc Phn 1: Li ni u Li ni u.3

Li cm n.4

Phn II. E Marketing v Cc cng c tm kim..5

1. E Marketing5

2. Cc cng c tm kim6 3. a website ln cng c tm kim (google).7

Phn III. Search engine optimization (SEO)...15 1. nh Ngha:..15 2. Cc thut ng trong SEO.15 3. nh hng SEO..32

1) nh hng chin lc32 2) SEO tng th...33

4. nh hng t kha.35 5. Chn tn min..35 6. Ti u ha website theo t kha. (onpage).39

a. Phn Chung.40 b. Phn ring...49 c. SEO Offpage...71



Phn I. LI NI U Vi mc ch nng cao ngnh SEO Vit trong thi k khng hong kinh t ny. Ti - Lanh ng vit cun sch ny vi cc mc ch nh sau:

- Gip cc thnh vin mi trong cng ng SEO c cch nhn ton cnh v c nhng bc i c bn nht v SEO hin ny.

- Gim thiu ti a chi ph cho cc bn sinh vin ngho ham hc nhng khng c kinh ph tham gia cc trung tm ln hin ny.

- Hng dn cc bn SEO trn cc m ngun nh wordpress, joomla, blog ang thnh hnh nht hin nay.

Cun sch c chia ra lm 3 phn ln:

Phn 1: Gii thiu marketing v SEO hin nay

Phn 2: Thut ng v hng dn onpage.

Phn 3: Hng dn Offpage

Ti hi vng cun sch ny s mang li cho cc bn c ci nhn v bc i ng hn trong cng cuc,hc tp v lm SEO hin nay.



Li cm n Hon xong cun sch ny mnh xin chn thnh cm n ti cc anh:

- Anh Phm Thi: Admin website Yeuseo.com - Anh V Hn: Chuyn vin Coder v SEO - Anh V Hun: Gim c cng ty TNHH DV - Thng Mi SX Tr c - Cng nhng anh, ch ng h mua ebook.

ch dy gi ln tng v sa li trong cun ebook ny ca mnh. Xin cm n tt c cc bn quan tm v c cun ebook: Hc lm SEO trong 3 ngy. Bit kin thc v bin sc mnh hn hp nu c sai st v gp g mong cc bn gi v email: [email protected].

Xin chn thnh cm n.



Phn II. E Marketing v Cc cng c tm kim

4. E Marketing.

Nh s pht trin mnh m ca internet hin nay trn ton cu, c s ng h v to mi iu kin ca cc cp, ban ngnh, chnh quyn ti Vit Nam cho nn internet ti Vit Nam c s pht trin vt bc. Sau 15 nm hnh thnh v pht trin, Vit Nam ng th 18/20 quc gia c lng ngi s dng internet nhiu nht th gii. Nh vy, doanh nghip c th tm ra nhng hng i ti u ha chi ph tip th, m vn m bo hiu qu so vi cc phng thc marketing truyn thng c gi E Marketing.

Vy marketing trc tuyn l g? (E Marketing) E-marketing (Internet marketing hay online marketing), hay tip th qua

mng, tip th trc tuyn l hot ng tip th cho sn phm v dch v thng qua mng kt ni ton cu Internet. Cc d liu khch hng k thut s v cc h thng qun l quan h khch hng in t (ECRM) cng kt hp vi nhau trong vic tip th Internet.

S xut hin ca Internet em li nhiu li ch nh: chi ph thp truyn ti thng tin v truyn thng (media) n s lng ln i tng tip nhn; thng ip c truyn ti di nhiu hnh thc khc nhau nh:vn bn, hnh nh, m thanh, phim v tr chi. Vi bn cht tng tc ca E - marketing, i tng nhn thng ip c th phn hi tc khc, hay giao tip trc tip vi i tng gi thng ip. y l li th ln ca E-marketing so vi cc loi hnh khc.

E - marketing kt hp tnh sng to v k thut ca Internet, bao gm thit k, pht trin, qung co v bn hng. Cc hot ng ca E-marketing bao gm:

- Search engine marketing (SEM) - Search engine optimization (SEO) - Web display advertising, - E-mail marketing, - Affiliate marketing, - Interactive advertising, - Blog marketing, - Viral marketing - Mobile marketing.



E - marketing l qu trnh pht trin v qung b doanh nghip s dng cc phng tin trc tuyn. E-marketing khng ch n gin l xy dng Website. E - marketing phi l mt phn ca chin lc marketing v phi c u t hp l.

(theo: wiki.org) 5. Cc cng c tm kim Trn th trng hin nay c rt nhiu cc cng c tm kim nh Yahoo,

Bing, Google v nhiu cc cng c tm kim khc. Nh chng ta bit th cng c tm kim Google chim mt phn ln th phn ton th gii sau l Yahoo, Bing v mt phn nh l mt s cng c khc. Cn ti Vit Nam, Google chin th phn trn 90% lng tm kim ca t nc ny. Nh vy, Google chim lnh hu ht cc th trng ca Vit Nam. Bn cnh Google cng to ln mt ngnh l Search engine optimization (SEO) ni cch khc: Ti u ha cng c tm kim cho ngi dn Vit Nam ni ring v trn th gii ni chung.

6. a website ln cng c tm kim (google) a phn hin ti, Google c thut ton t tm tn min v cp nht vo h

thng tm kim ca mnh. Nhng vi ngi lm SEO (SEOer) hin ny th Google cung cp cho hai cng c l Google webmasters tools v Google analytics.

a. Ci t Google webmars tools v gii thiu ng dng c bn.

Bi ny mnh xin hng dn chi tit cc bn ci t website ca bn ln mt cng c na ca google l Google webmasters Tools. u tin bn ng nhp v link Google Webmaster Tools theo lin kt: https://www.google.com/webmasters/tools

Google yu cu bn ng nhp ti khon. Bn hy ng nhp ti khon gmail ca mnh vo th s xut hin nh sau:



di cng c phn c dng m m www.example.com bn hy g ng tn min ca bn vo . (Lu : nu website ca bn c www th hy g www. vo nu ko th khng ln th google s index hai tn min ny khc nhau)

Xong bn chn THM TRANG WEB

Tip google s yu cu ti ci file html v nh hnh sau:

Bn click vo dng ch mu xanh dng Ti xung l t ng trnh duyt ca bn s t ng ti v. Xong tip bn hy up file ln hosting thng s c trong th mc public_html ti hosting. Khi Up file ln xong. Click vo mu xanh ti dng th th 3 xem website ca bn nhn file cha. Nu n nhn s hin th y nguyn dng ch trng vi tn tp nu khng s bo li khng truy cp c. Nu bo li bn cn lm li. V kim tra mnh up file ln ng khng.

Nu kim tra ng tn tp th bn chn Xc Minh l xong. Google xc nhn website ca bn

Cc cch thay th: Bn chn cc phng thc thay th? Cch ny bn phi can thit vo code

trong template, thems.... Chn th meta hnh nh s nh sau:

- Sao chp th meta bn di v dn vo trang ch ca trang web. Th s hin ra trong phn , trc phn u tin.



- V d: Tiu ca ti

ni dung trang Sau xc minh. l ok Dng google analytic Nu google analytic v google webmasters tools cng l mt ti khon bn c th dng cch ny. Kch chn google analytic v xc minh. Ch nu bn cha bit xc nhn google analytic th hy xem phn b Nh cung cp tn min: Bn chn vo nh cung cp tn min chn l khc v nh cung cp tn min ti Vit Nam cha c google xc nhn, cho ln khi cho khc th google cp cho bn 1 m code. - Thm bn ghi TXT bn di vo cu hnh DNS cho ....... - Nhp Xc minh bn di. Khi Google tm thy bn ghi DNS ny, chng ti s xc minh bn l ch s hu min. (Lu : cc thay i DNS c th mt mt thi gian. Nu chng ti khng tm thy bn ghi ngay, chng ti s kim tra nh k). c xc minh, khng xa bn ghi DNS, ngay c sau khi xc minh thnh cng. Nu Bn gp s c? Google s cp cho bn phng php thay th l chn CNAME. Bn hy chn: Thm bn ghi CNAME. Thc hin theo cc bc bn di to bn ghi DNS (H thng tn min) chng minh vi Google rng bn s hu min ny.

- Thm bn ghi CNAME bn di vo cu hnh DNS cho

My ch / nhn CNAME: ch / mc tiu CNAME:

- Nhp Xc minh bn di.

Khi Google tm thy bn ghi DNS ny, chng ti s xc minh bn l ch s hu min. (Lu : cc thay i DNS c th mt mt thi gian. Nu chng ti khng tm thy bn ghi ngay, chng ti s kim tra nh k).



c xc minh, khng xa bn ghi DNS, ngay c sau khi xc minh thnh cng. Hng dn s dng google webmasters tools Bn ch y l phn google webmaster tools mi thng bo ca google v website m bn qun l, cho ln bn hy ch mi ngy vo mt ln, xem google c thng bo g khng?

Bn ch y l phn giao din phn chnh. - Li thu thp d liu: bn ch nu bn 301 redirect khng c tt th n

s bo li khng tm thy hoc li truy cp s b thng bo.

- Truy vn tm kim: C hai ng l ng mu xanh v ng mu . ng mu xanh l ng tt c cc t kha ca bn hin th trn cng c tm kim trong mt ngy. ng mu l ng khch hng click vo t kha ca bn trn cng c tm kim. Khi website ca bn c index v trong mt qu trnh s xut hin cc ng ny

- S trang web:



Giao din ca n

Bn thm site maps vo ch thm/kim tra s trang web. Sau , chn gi s trang web ri reload li l xong. Khi x hin ci ct mu xanh ln. Sau mt thi gian nht nh, google s lp ch mc cho website ca bn s xut hin ct mu .

b. ng k google analytics cho websie Trc khi a Google Analytics vo Website, bn phi ng k dch v

Analytics. Truy cp website caGoogle Analytics http://www.google.com.vn/analytics/ v click vo link "Truy Cp google Analytics" nu bn c mt ti khon Gmail, hoc nhp vo "ng K Ngay By Gi" nu bn cha c ti khon Gmail.



Sau khi ng nhp thnh cng th bn nhn vo "ng k" to mt project mi qun l thng k website ca bn.

bng ny bn thy "Bn mun theo di iu g?" mc nh ca n l trang web bn nguyn nhng nu bn chy trn ng dng th click vo nt google t chuyn. y l mnh lm trn trang web.

Google analytic ang c 2 phin bn l Universal Analytics bn BETA v Analytics c in. Bn chn mt trong hai ci. Theo mnh th ln chn bn Universal Analytic v n lun update y cc thut ton ca google hn. Khi hon thin s c update ton ln bn cho ln mnh dng trc cho tin. Mai sau phi hc li.



Thit lp thuc tnh web ca bn, Phn ny bn hy in tn website, url website, lnh vc hot ng website (ci ny gip google nh v webite ca bn l website g: bn hng, tin tc, du lch....) V tr a l xc nh gi. (Ci ny gip bn c 11h59p59s hng ngy l google analytic s ng v cp nht sang ngy mi. C th sai vi giy n vi pht.) S ID bn c th in 1 2 3 ty bn. Nhng ch khng c trng vi s ID trc. Mc ch ci ny nu bn qun l 2 website ging nhau v tn s kh. Google chia ra 1 google d phn bit v bn cng khng b lm. (Ci ny mnh t b)



Sau khi xong c phn "Ci t chia s d liu" theo mnh mc nh. Tip , bn nhn ID theo r google hin ra mt bng hi iu khon ca google analytic nh sau:

Bn chn Ti Chp Nhn.



Gi google analytic hin ra mt mt bng. Phn 1: l bng nh th ny

Bn ch vi blogger hoc wp th ID theo ri ny quan trng. - Blogger: Trong phn ci t khc c phn google analytic bn cn coppy xong lu l ok

- Wp: c mt plug in v google analytic bn ti v v s dng v phi dng ID ny nu ko tt c add on h tr SEO v google bo li cha ng k google analytic m trong khi bn add code vo ri

Phn 2: y l m theo di ca bn. Hy sao chp v dn m ny vo m ca mi trang m bn mun theo di.

on m my bn chep v head trong teamplate, thems ty thuc vo website ca bn l g.

Sau ch 00 gi ngy hm sau s c bo co ca google.



Phn III. Search engine optimization (SEO) 7. nh Ngha:

Ti u ha cng c tm kim, ting Anh: Search Engine Optimization, vit tt: SEO, l mt tp hp cc phng php nhm nng cao th hng ca mt website trong cc trang kt qu ca cc cng c tm kim (ph bin nht l Google). Cc phng php bao gm vic ti u ha website ( tc ng m ngun HTML v ni dung website) v xy dng cc lin kt n trang cc cng c tm kim chn la trang web ph hp nht; phc v ngi tm kim trn Internet ng vi mt t kha c th c ngi dng truy vn.

(Theo Wiki.org) Nu cc bn cha bit v HTML hy hc online ti: www.w3schools.com

Kt qu SEO u?

8. Cc thut ng trong SEO 1) Thut ng 301 REDIRECT

301 redirect l mt phng php chuyn tip thng bo cc trnh duyt v cc cng c tm kim rng trang webpage hoc website c di di hon ton



n mt a ch mi. ng thi, khi ngi truy cp a ch web c cng s c t ng chuyn sang a ch mi.

Ci t 301 REDIRECT

iu u tin l bn phi m bo chc server Apache ca bn h tr mod_rewrite cho php s dng .htaccess p dng redirect 301 (xem phn trn). Sau bn phi ti tp tin .htaccess t th mc gc cha cc trang web ca bn. Nu nh bn khng c tp tin .htaccess trong th mc gc th bn phi to n vi trnh son tho text nh Notepad++, Ultraedit hay EditPadPro, v.v. Phi chc chn rng bn vit ng tn v c du chm . u tp tin.

Ngi s dng Windows s khng th to c tp tin .htaccess v tp tin c bit ny khng cha tn, n ch cha tn ca phn tn m rng. V th bn hy ti tp tin text bt k trong window ri ti ln server qua FTP ri i tn trn sever.

Sau khi ti tp tin .htaccess xung my, nu c cc dng lnh trc th hy cn thn ng thay i nu nh bn khng chc, tt nht hy sao lu mt bn phng trng hp cn thit bn vn c th quay tr li.

Ci t c bn

Dng lnh bt u .htaccess Dng lnh .htaccess ca bn nn bt u nh sau :

Options +FollowSymLinks RewriteEngine On RewriteBase /

Dng lnh c bn redirect 301 Dng lnh redirect 301 v c bn c dng nh sau trong tp tin .htaccess :

redirect 301 /old/old.htm http://www.dongvanlanh.com/new.htm

Dng lnh trn thng bo chuyn ri tp tin old.htm trong th mc old n v tr mi ti http://www.dongvanlanh.com/new.htm.

Ch : bt u th bn nn redirect 301 cc trang trn cng host, bn ch nn chuyn cc trang c n th mc gc tng i. C th thc hin vic ny bng vic loi b http://www.dongvanlanh.com/ m ch thm ng dn tng i n th mc gc.



im mnh nht ca vic thay i hng lot ng dn URL chnh l mod_rewrite ca Apache, c bit l khi thay i tn min hay th mc, hay s lng ln cc tp tin. Chng ta hy tm hiu phn tip theo.

Chuyn ton b n tn min mi Nu bn quyt nh thay i tn min, th cc ng dn trc y t cc website bn ngoi, t my tm kim v ngay c cc ng dn tuyt i trn website c u b thay i v khi bn truy cp, cc a ch trn s tr bn n trang bo li 404 : trang khng tm thy.

V th, nu bn thay i tn min th ng mt cc lin kt qu bu v ngi dng tim nng t my tm kim, hy redirect cc lin kt c ti tn min mi :

Options +FollowSymLinks RewriteEngine on RewriteRule (.*) http://www.dongvanlanh.com/$1 [R=301,L]

Hy thay i www.dongvanlanh.com bng tn min mi ca bn.

Redirect ton b trang trong mt th mc n mt trang mi Gi s nh, bn khng cn s dng th mc thuthuatseo na v mun chuyn tt c cc trang trong th mc ny n trang seoblog.php th hy thm dng lnh sau vo tp tin .htaccess nm ti th mc gc :

RewriteRule ^thuthuatseo(.*)$ /seoblog.php [L,R=301] Chuyn cc trang ng ti mt trang mi chuyn trang web ng page.php?id=n (vi n l gi tr bin) ti mt trang tnh mi new-page.html th bn c th lm nh sau :

RewriteRule ^page.php?id=(.*)$ /new-page.htm [L,R=301] URL vi www hay khng www i khi cc bn bt gp vic website s dng www trong URL (V d nh http://www.dongvanlanh.com), trong khi c nhng website li khng dng www ny nh http://aevn.fr. Nn nh rng tng ng vi dch v Web. Cc bn c th la chn ring cho mnh. Nhng khng th chn c hai, v s gy ra trng lp ni dung. Sau y l hai v d, hng dn bn s l trit vn ny.



Trng hp s dng www

Options +FollowSymLinks RewriteEngine On RewriteBase / RewriteCond %{HTTP_HOST} !^www\.dongvanlanh.\.net$ [NC] RewriteRule ^(.*)$ http://www. dongvanlanh.net/$1 [R=301,L]

Ngoi ra cn c cch vit sau c th p dng cho tt c cc host v domain, khng phi edit li :

Options +FollowSymLinks RewriteEngine On RewriteBase / RewriteCond %{HTTP_HOST} !^www\.[a-z-]+\.[a-z]{2,6} [NC] RewriteCond %{HTTP_HOST} ([a-z-]+\.[a-z]{2,6})$ [NC] RewriteRule ^/(.*)$ http://%1/$1 [R=301,L]

Trng hp khng s dng www

Options +FollowSymLinks RewriteEngine On RewriteBase / RewriteCond %{HTTP_HOST} !^aevn\.fr$ [NC] RewriteRule ^(.*)$ http://aevn.fr/$1 [R=301,L]

Bn c th th li vi cc tn min v d trn m t p dng thnh cng ng nh trch dn.

Loi b Query_String i khi, mt trang web ca bn c th hin th hai ng dn url khc nhng ( cng mt ni dung) v d seo-tools.php v seo-tools.php?v=mobile. Tng t nh phn trn, iu ny s to ra ni dung trng lp trn website ca bn. V vy, bn c th loi b cc tham bin nh sau :



RewriteCond %{THE_REQUEST} ^GET\ /.*\;.*\ HTTP/ RewriteCond %{QUERY_STRING} !^$ RewriteRule .* http://www. dongvanlanh .com%{REQUEST_URI}? [R=301,L]

Ngoi ra nu nh tham bin QUERY_STRING khng c gn gi tr no ht v URl kt thc bi bin rng ?, th bn nn loi b chng, v d index.php? :

RewriteEngine On RewriteBase / RewriteCond %{QUERY_STRING} . RewriteRule ^index.php /index.php? [L]

Chuyn phn ui m rng t .php sang .html Vic chuyn .php sang .html c tc dng khi bn cn vit li ng dn thn thin vi my tm kim (Friendly URL for SEO).

RewriteRule ^(.*)\.html$ $1.php [R=301,L] Chuyn gch di (_) thnh gch ngang(-) D Google mi chp nhn vic s dng gch di _ nh l k t ngn cch, nhng trong thc t ngi dng vn quen thuc vi du gch ngang -. Bn thn tc gi cng ng h du gch ngang v n d nhn hn. Bn c th chuyn i ton b du _ sang - nh sau :

Options +FollowSymLinks RewriteEngine On RewriteBase /

RewriteRule !\.(html|php)$ - [S=4] RewriteRule ^([^_]*)_([^_]*)_([^_]*)_([^_]*)_(.*)$ $1-$2-$3-$4-$5 [E=uscor:Yes] RewriteRule ^([^_]*)_([^_]*)_([^_]*)_(.*)$ $1-$2-$3-$4 [E=uscor:Yes] RewriteRule ^([^_]*)_([^_]*)_(.*)$ $1-$2-$3 [E=uscor:Yes] RewriteRule ^([^_]*)_(.*)$ $1-$2 [E=uscor:Yes]



RewriteCond %{ENV:uscor} ^Yes$ RewriteRule (.*) http://www. dongvanlanh .com1 [R=301,L]

Redirect Wordpress Feeds ti Feedburner Trong bi vit s dng Feedbuner, cc bn c th s dng plugin qun l Feeds RSS trn Blog Wordpress. Nu khng cc bn c th s dng code htaccess sau :

RewriteEngine On RewriteBase / RewriteCond %{REQUEST_URI} ^/feed\.gif$ RewriteRule .* - [L] RewriteCond %{HTTP_USER_AGENT} !^.*(FeedBurner|FeedValidator) [NC] RewriteRule ^feed/?.*$ http://feeds.dongvanlanh.com/quangbaweb/ [L,R=302] RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule . /index.php [L]

Bo v n cp ti nguyn v bng thng: i khi cc ti liu, film hay hnh nh m bn ti trn host ca mnh b ngi khc dng v ng trn website khc s gy tn bng thng. Bn c th hn ch vic n cp bng cch, ch cho php cc ti nguyn trn tip cn trn nhng website bn cho php nh sau (Nu khng s tr v th mc /feed/) :

RewriteEngine On RewriteBase / RewriteCond %{HTTP_REFERER} !^$ RewriteCond %{HTTP_REFERER} !^http://(www\.)?dongvanlanh.com/.*$ [NC] RewriteRule \.(gif|jpg|swf|flv|png)$ /feed/ [R=302,L]

ng dng redirect 301 trn cc my ch khc (ngoi Apche) IIS redirect



Trong phn qun tr dch v internet, nhn phi chut chn tp tin v th mc m bn mun p dng redirect;

Chon nt a redirection to a URL;

Chn trang Redirection;

Chon tip The exact url entered above v A permanent redirection for this resource;

Chon Apply.

ColdFusion Redirect

PHP Redirect

ASP Redirec

ASP .NET Redirect

private void Page_Load(object sender, System.EventArgs e) { Response.Status = "301 Moved Permanently";



Response.AddHeader("Location"," http://www. dongvanlanh .com /"); }

JSP (Java) Redirect



- Redirects WP Plugin

- Redirection WordPress Plugin

- Blogger 301 Redirect

2) Thut ng ALT/ALTERNATIVE TEXT Alt l mt t hoc cm t, dng m t mt hnh nh trn trang web.

Khng ging nh con ngi, cng c tm kim ch c ni dung trong th ALT ca hnh nh, ch khng phi hnh nh . V cc cng c tm kim khng hiu c ni dung hnh nh ni g hay vit g.

3) Thut ng ANCHOR TEXT Anchor text l on vn bn c dng hin th lin kt v c mi

ngi s dng lin kt ti site ca bn. Ni mt cch khc, chnh l on ni dung c th m ngi dng nhp vo. Trn hu ht cc trang web, vn bn ny thng l mu xanh m v gch chn, hoc tm nu bn truy cp vo lin kt trong qu kh. Anchor text gip cc cng c tm kim hiu c trang n ni v nhng g: n m t nhng g bn s thy nu bn nhp chut vo. V d: y l anchor text

4) Thut ng ARTICLE Article l mt bi vit n l trn mt blog hoc website. V d bn ang

c bi vit ca ti v ng Vn Lanh th y gi l 1 article.

5) Thut ng AUTHOR Author l tn tc gi, ngi vit ra bi vit (article) ny.

6) Thut ng ANALYTICS Analytics Google Analytics: L cng c min ph ca Google cho php ci

t trn website theo di cc thng s v website, v ngi truy cp vo website .



7) Thut ng BLOG Blog l mt thut ng c ngun gc t cp t Web Log hay Weblog

dng ch mt tp san c nhn trc tuyn, mt quyn nht k da trn nn web Blog thng c duy tr bi mt c nhn hoc nhm ngi. Blog c nhn hoc blog ca doanh nghip thng thng s bao gm cc mc bi vit thng xuyn,v nhng bnh lun, m t cc s kin, hoc nhng ci khc, v d nh hnh nh v video.

8) Thut ng BOOKMARK Bookmark l mt lin kt n mt trang web c lu vo trnh duyt web

hay trong my tnh ca bn sau ny tham kho.

9) Thut ng CANONICAL URL Canonical URL l URL m cc webmasters mun search engine xem nh l

a ch chnh thc ca 1 webpage. Canonical URL dng ngn chn trng lp ni dung trong website.

10) Thut ng CATEGORY Category c ngha l chuyn mc, danh mc hay th loi. Category v tags

thng c s dng ng ngha.

11) Thut ng COMMENTS Comments l nhng bnh lun, kin ca c gi li trn Blog hay din n. y l mt cch hu ch bn c th kt ni vi nhng ngi xem website ca mnh.

12) Thut ng CTR CTR Click through Rate l t l click chut, CTR c tnh bng t l

click chia s ln hin th ca qung co. Trong tt c cc hnh thc qung co trc tuyn th qung co qua cng c tm kim Google Adwords hin c CTR cao nht (trung bnh khong 5%, cao c th ln ti 50%), hnh thc qung co banner c CTR thp, thm ch ch t dc 0.01%.

13) Thut ng DIRECTORY



Directory l ngha th mc web, l mt trang web c cha danh sch website, blog. Cc directory thng c xp hng bng s ph bin ca chng v sp xp theo tng ch hoc th loi. Bn nn thm website ca bn vo cc th mc web, n s gip to ra nhiu lt truy cp n website ca bn, c bit l khi bn mi bt u.

14) Thut ng DOMAIN Domain hay cn gi l tn min, l nh danh ca website trn Internet, l

a ch web chnh ca trang ca bn. Tn min thng gn km vi tn cng ty v thng hiu ca doanh nghip. Tn min l duy nht v c cp pht cho ch th no ng k trc.

15) Thut ng FAVICON Favicon l mt nh nh, in hnh nh logo hoc biu tng khc cho trang web ca bn, n xut hin trn thanh a ch ca trnh duyt, cc trang yu thch hoc bookmark.

16) Thut ng FEED

Feed l mt ngun tin c s dng cung cp cho cc ngi dng vi thng xuyn ng k nhn thng tin. Feed thng c cung cp di dng 1 ng link RSS. V d Feed ca blog ti l: http://www.dongvanlanh.com/feeds/posts/default

17) Thut ng HEADER

Header l phn trn cng ca website bn, xut hin trc v nm trn bt k trang no hoc bi vit no. Header thng bao gm cc phn logo, slogan, v menu nh hng, i khi c thm tm kim, banner qung co, ty vo mc ch ca ngi ch website.

18) Thut ng HYPERLINK Hyperlink l siu lin kt, ng ngha vi t link, l ng dn m ngi

dng c th click vo n i n trang khc, hoc trong mt phn ca trang. Vn bn, ni dung m bao gm cc siu lin kt (hyperlink) c gi l anchor text.



19) Thut ng HTML

HTML l vit tt ca Hypertext Markup Language, mt ngn ng c s dng vit cc trang web. Hu ht cc yu t HTML c vit bt u bng mt th m v kt thc bng mt th ng, vi ni dung gia.

20) Thut ng INBOUND LINK Inbound link l mt lin kt t mt trang web khc n trang web ca bn,

hay cn gi l Back Link. Nu bn c nhiu Inbound, link th hng website ca bn trn Google chc chn s c ci thin.

21) Thut ng INTERNAL LINK

Internal link l mt lin kt t trang ny sang trang khc trn cng mt trang web, v d nh t trang ch ca bn n trang sn phm ca bn. Xy dng h thng Internal link tt s gip website ci thin th hng trn cng c tm kim.

22) Thut ng KEYWORD(S) Keywords l t kha, mt t hoc cm t m ngi duyt web nhp vo

cng c tm kim tm thng tin. T kha trong SEO l t hoc cm t c lin quan n sn phm, dch v hay lnh vc no m ngi dng nhp vo cc b my tm kim.

23) Thut ng LINK BUILDING Link building l qu trnh xy dng lin kt (inbound link/backlink) nhiu hn n trang web ca bn ci thin bng xp hng trong cng c tm kim. Link building l phn quan trng nht trong SEO Off-page.

24) Thut ng LONG-TAIL KEYWORD

Long-tail keyword l nhng t kha di, mang tnh chi tit v 1 sn phm, dch v hay mt vn no . Nhng t kha di s tip cn chnh xc vi mc tiu hn, gim thiu cnh tranh so vi cc t kha ngn, chung chung. V d: t kha phn mm s c tnh cnh tranh rt cao v khng ng mc tiu ca ngi cn tm, nhng vi t kha di phn mm chnh sa nh ngi ta s tm ng trang cn tm hn.



25) Thut ng META DESCRIPTION

Meta Description l mt m t ngn gn v mt trang hay bi vit. l ni bn t cc ni dung lin quan v lm sao thu ht ngi click vo website ca bn trn trang kt qu tm kim. Mt on m t tt nn di khong hai dng (khng qu 160 k t).

26) Thut ng META KEYWORDS Meta Keywords l mt yu t ph bin v ni ting nht trong lch s ca

cc cng c tm kim, n c dng m t ni dung ca mt trang web. Tuy nhin, cc cng c tm kim nhanh chng nhn ra rng th meta keywords ny thng khng chnh xc hoc gy hiu lm v thng xuyn dn n cc trang web rc. l l do ti sao th meta keywords khng cn c cc cng c tm kim nh gi cao.

27) Thut ng META TITLE Meta Title hay cn gi l th tiu . Tiu l dng text hin th u tin

ca trang web v c in m trn kt qu tm kim ca cc cng c tm kim.

28) Thut ng META TAGS Meta Tags l mt thut ng ton din bao gm cc th tiu (Title), th m t (Description) v th t kha (Keyword). Ba th ny gp li vi nhau gi l cc th meta (meta tag). Cc th meta cung cp thng tin v mt trang web, gip cng c tm kim phn loi chng mt cch chnh xc.

29) Thut ng NOFOLLOW Nofollow l mt thuc tnh lin kt, l mt cch bn thng bo cho cng

c tm kim bit l khng ln theo lin kt ny. Nofollow c p dng vi 2 hnh thc: 1 l qua th Meta, 2 l qua th lin kt: ng Vn Lanh

30) Thut ng PAGERANK

PageRank hay Ranking vit tt l PR tm dch l th hng trang. L mt h thng nh gi cc lin kt trang Web ca Google v c gi tr t 0-10. Trang ca bn cng nhn nhiu lin kt cht lng tr n th mc quan trng trang ca bn cng tng v c gi tr cao hn.



31) Thut ng PANDA

Google Panda c ra i thay th cho Google Cafein. Vi tm nhn r rng ca Google Panda l loi b nhng ni dung rc, ni dung copy, loi b nhng website c cht lng km m khng c gi tr cho ngi s dng Google Panda l b lc quan trng, ci tin cc kt qu tm kim mi ca Google.

32) Thut ng PERMALINK Permalink l mt a ch URL ca mt bi vit c th trn mt website.

33) Thut ng POST Post ng ngha vi article. V c bn, mt post l mt article trong mt

website.

34) Thut ng RSS

RSS l vit tt ca t Really Simple Syndication, l mt nh dng tp tin thuc h XML dng trong vic chia s tin tc Web (Web syndication) c dng bi nhiu website tin tc v weblog. Xem thm trn Wiki

35) Thut ng SERP SERP c vit tt da trn cm t Search Engine Results Page, tm dch l

nhng trang kt qu c cc b my tm kim (Google, Yahoo, Bing ..) tr v khi mt ai thc hin mt truy vn ti cc b my tm kim ny.

36) Thut ng SITEMAP Sitemap (s website) l file/trang lit k tt c cc mc thng tin trn

trang web ca bn cng s m t ngn gn cho cc mc thng tin . Site map nn c s dng d dng trong vic thc hin tm kim nhanh, tm ra thng tin cn thit, cng nh trong vic di chuyn thng qua cc ng link trn website ca bn. Site map rt hu hiu cho cc bot ca cc Search Engine lng sc trong site ca bn lp ch mc (index), c li cho SEO.



37) Thut ng SOCIAL MEDIA SHARING Social media sharing hay cn gi l chia s, truyn thng trn cc mng x

hi. Hy cho mi ngi c hi chia s ni dung ca bn cho bn b h. Hin nay cc website nh addthis.com h tr cc on m, plugin gip bn chn vo website mt cch d dng.

38) Thut ng SPIDER Spider l mt chng trnh ca cc cng c tm kim, dng thu thp

thng tin v cc trang web. Spider hot ng da trn cc ng lin kt, nu khng c cc ng lin kt spider s KHNG TH HOT NG. Spider cn c gi l Crawler, Robots

39) Thut ng TAG Tag l nhng t kha bn dng ta nh nhn tn, m t hoc tp hp cc

bi blog. Thm tag vo bi vit gip cho bn c d dng tm c bi vit cn tm thng qua t kha chnh. iu mang li s tng tc cao gia thng tin v ngi c; gip h c th chn la thng tin trc khi c. Hn th na, tag gip din n, blog, website c hng cao trn google thng qua nhng t kha nht nh.

40) Thut ng TRAFFIC Traffic l lng truy cp vo trang web ca bn t nhiu ngun.

41) Thut ng TRAFFIC RANK

Traffic Rank hay Traffic Ranking tm dch l mt ch s nh gi th hng ca trang Web ca bn da trn lu lng, s lng ngi gh thm trang Web so vi tt c cc trang web khc trn internet. Bn c th kim tra th hng ca bn trn Alexa.

42) Thut ng URL

URL l vit tt ca Uniform Resource Locator c dng tham chiu ti ti nguyn trn Internet, c th l dng nh ngha 1 website. Vd: http://dongvanlanh.com

43) Thut ng VISIT



Visit l s lt gh thm website.

44) Thut ng XML SITEMAP

XML Sitemap l mt tp tin thng bo danh sch cc lin kt trn trang web ca bn. XML Sitemap c th d dng c to ra v c rt nhiu cng c min ph gip bn to tp tin ny.

45) Thut ng onpage y l qu trnh ti u ha Website v ni dung cc trang trong Website,

nhm gip trang web ca bn tr nn thn thin hn vi cc My ch tm kim (Bing, Google, Yahoo...)

46) Thut ng offpage Xy dng lin kt t website khc tr ti website ca bn.

47) Thut ng Robots.txt Khi mt search engine tm n (nguyn vn Crawler) Website no , n s

tm mt file c bit trc tin, l file robots.txt. File robots.txt cho search engine bit rng, Website ny c th index hoc khng (ty theo lnh c vit trong file robots.txt).

Thc cht, file robots.txt l mt tp tin vn bn n gin (khng cha m HTML) c t trong th mc gc ca web site, v d: http://www.example.com/robots.txt.

Vy, lm th no to ra mt file robots.txt? Rt n gin, bn c th m chng trnh Notepad hay bt c chng trnh son tho vn bn no, lu file vi tn robots.txt l xong. Cc dng lnh trong file ny c cu trc nh sau:

User-agent: googlebot Disallow: /cgi-bin/

Trong User-agent: l i din ca mt search engine, Googlebot l spider ca Google. Trong v d ny, ch cc spider ca Google l c php index web site. Disallow: l khng cho php thc hin iu g . v d trn l khng cho php cc spider index th mc "cgi-bin" trong web site.



Mt v d na:

User-agent: googlebot Disallow: /support

Tt c cc trang nm trong th mc support, hay support-desk s khng c index.

Nu bn mun tt c cc search engine c th index web site ca bn, nhng khng c index cc trang trong th mc "cgi-bin" th s dng lnh sau:

User-agent: * Disallow: /cgi-bin/

Nhng iu nn trnh: + Khng s dng cc ch thch trong file robots.txt, n c th lm cho cc spider ca search engine b lm ln. V d:

"Disallow: support # Don't index the support directory" might be misinterepreted as "Disallow: support#Don't index the support directory".

+ Khng c khong trng u dng lnh, v d: User-agent: * Disallow: /cgi-bin/

+Khng thay i trt t ca cc dng lnh. V d: Disallow: /support User-agent: *

+ Khng s dng qu mt th mc trong dng lnh Disallow. V d:

User-agent: * Disallow: /support /cgi-bin/ /images/

Cc search engine khng hiu nh dng trn, bn nn vit th ny:

User-agent: * Disallow: /support Disallow: /cgi-bin/ Disallow: /images/



+ Phi chc chn cc mnh , t s dng trong lnh l ng. V d, th mc ca bn l "cgi-bin" (vit thng, khng vit hoa), nhng khi vo lnh, bn li vit l "Cgi-Bin" th cc spider s khng hiu bn nh vit g.

+ Khng nn dng lnh Allow trong file robots.txt, bi v trong web site ca bn chc chn s c mt s trang hoc mt s thnh phn bn khng mun b ngi khc "nhm ng". nu bn s dng lnh Allow, tt c mi ngc ngch trong web site ca bn s b index!

Cc ch dng robots.txt vi mt s m ngun th lun c plugin 301 redirect v ri cn mt s m ngun khng c plugin h tr th cc bn ch :

- Tnh ton ton cc danh mc hoc bi vit no cn chn th phi chn ngay khi a website ln google. Nu khng khi google index xong ton b bn dng robots.txt chn cc th mc, bi vit th google s bo li 404 rt nhiu.

48) Thut ng Heading Heading c cc th nh H1, H2H6, c dng nhn mnh ni dung v

nh tng cng kh nng SEO cho website. Trong , th H1 quan trng nht, th hin ch chnh ca trang web.

9. nh hng SEO

Phn nh hng SEO, phn ny rt quan trng, gip bn xc nh c mc lm vic, cng vic cn t ra ca c nhn mnh (hoc nhm lm vic) i vi mt d n ca khch hng (mt d n SEO bt k). C 2 kiu nh hng:

1) nh hng chin lc. nh hng chin lc l bn SEO ln top nhanh da vo key word c trong

tn min.

V d:



u im:

Mc ch hon thnh nhanh chng hon thin hp ng, t b google pht. Tnh ton thi gian hp l pht trin, hon thin ng ng. Cc backlink th c tp trung vo mt trang.

Nhc im:

i vi cc website chin lc kiu ny d mt khch vo cc website chnh (website c thng hiu ln) v y thng l site v tinh cp hai nhiu hn. Th hai l, website s khng c thng hiu nhiu trn th trng. Nu b google pht th hon ton mt ton website.

2) SEO tng th



SEO tng th l SEO cc bi vit hoc danh mc ca mt website ln top ch khng da vo t kha ca tn min. Thng website SEO kiu ny l website chnh thc ca cng ty .

V d:

u im:

SEO tng th mang n thng hiu cho cng ty nhiu hn. Nu b google pht v vi phm mt thut ton no , c th lm li cng trn mt tn min .

Nhc im:

Vi cch ny kh hn, cn mt website c d liu bi vit ln. Khi lm theo phng php ny, phi c chin lc xc nh SEO, phi xy dng nhiu h thng khc nhau. Phi onpage rt nhiu v hp l cc danh mc, cc bi vit. Lun Lun phi tnh ton hp l cc phn vi nhau.



10. nh hng t kha.

Da vo s yu cu ca khch hang, bn c th nh hng t kha onpage tp trung vo t kha . Nu t kha mang tnh cnh tranh cao v c thi gian ngn, thc hin vi s lng t kha t th hy chn SEO chin lc.

V d vi cc t kha:

- Tour thai lan - Du lich thai lan - Tour thai lan gia re

.

Vi cc t kha c xoay quanh t kha in thoi Iphone th bn c th chn SEO chin lc.

Nu nh khch hng yu cu qu nhiu t kha khc nhau m khng lin quan trn mt trang th bn hy chn SEO tng th.

V d:

- in thoi - Laptop - Ti vi - T lnh

.

Vi nhng th ny bn hy chn SEO danh mc (category) nh vy s nhanh ln top hn.

Trng hp khc l khch hng yu cu bn SEO mt bi vit no ln top th sao? Trng hp ny kh nht phi kt hp c phn SEO chin lc vi SEO tng th mi lm c. Do vy ti xin php s nhc ti sau.

11. Chn tn min

Ci ny th thng cc bn ch l phn ny s l SEO chin lc s cn ch SEO tng th s b qua bc ny. Bi v SEO tng th thng l cc web ly lun tn cng ty. M tn cng ty th khng lp hoc cnh tranh tn ca cc c ban



on th, hoc cng ty no cho ln tn min ly tn cng ty s to ln thng hiu m khng c tnh cnh tranh nhiu.

V d: Cng ty TNHH thc phm assdfgh th thng ngi ta s ly http://assdfgh.com.vn (c th nh .com, .net) nh vy t kha assdfgh v cng ty assdfgh s t cnh trang hn. Nhng m nu nh trang http://assdfgh.com.vn/nuoc-uong-c2 th t kha nc ung c2 s c cnh tranh trn th trng.

Vi SEO chin lc th bn hay chn tn min:

- Chn t kha trng vi tn min

V d: bn mun SEO t kha:

- Tour thai lan - Du lich thai lan - Tour thai lan gia re

Bn hy vo:

http://www.google.com/trends/

s c kt qu nh sau:



Sau ta vo:

https://adwords.google.com.vn/o/KeywordTool

Nh vy theo thng s trn th t kha: du lich thai lan s c tm kim nhiu nht. C lng cnh tranh cng cao nht trong ba t kha m a ra v d.

Nh vy, bn c th chn tn min tt nht l c cha cm t kha .

V d:

dulichthailan.com

dulichthailan.net

.

Tuy nhin cc tn min ngon nh vy kiu g cng b cc i nhanh tay ly trc ht. Nhng bn c th ly nh sau:

Tourdulichthailan.com

.



V mnh chn tn min:

Toptendulichthailan.com

y gi l bin th ha tn min v to ln s a dng ca tn min. C nhiu bn ni: Nu mnh c c tn min ngon nh dienthoaiiphone.com, th mnh c th chn nh: du-lich-thai-lan.com (i loi nh vy). ng khi bn chn mt tn min ny th ny cng gi l ngon. Nhng phn tch k hn th tn min ny khng ti u v khch hng. V thi quen ca ngi Vit v tt c con ngi 90% n 95% th gii l dng tn min ko c k t c bit nh (-) gia. Th hai, s qung co truyn ming ca ngi dn Vit cng rt tt. Cho ln khi bn t tn min nh vy, khi mnh c bi vit ca bn hay ni vi bn ca mnh ni in thoi i phone chm com c ci in thoi r v p lm. Nh vy, phn tch hnh vi th ngi ta s vo dulichthailan.com ch khng website ca bn.

Mt s ngi d khng thch t t kha vo tn min, m chi kiu t khc.

V d: tn min abc.com seo cc t kha m mnh ly v d trn.

Vi nh th ny vn c th seo c ln top c v d t kha: du lich campuchia



Ch : Vic chn t kha trong tn min ch l t to li th ring cho mnh SEO,

ch khng phi tt c. V SEO gm nhiu yu t khc na ch khng phi mt ci ny.

Vi cc website mang tnh SEO quc t bn phi ti u ha t kha bng google trends bng cch sau:

- Dng google key word tools nh gi t kha no cnh tranh v gi ca ca t kha . Bn nn bit cht thng tin v th trng .

- Dng google strend trong phn: Trn ton th gii bn hy chn quc gia bn SEO t kha check xu hng khch hng ti quc gia .

12. Ti u ha website theo t kha. (onpage) u tin cc bn hy ci t add on SEO quake mt cng c h tr check nhanh

hn onpage ca trang web v Offpage.

Nu bn cha bit ci t v s dng SEO quake th hy vo

- Hng dn ci t SEO quake: c phn hng dn c Ebook - Hng dn s dng SEO quake : c phn hng dn c Ebook

Phn onpage mi ngi mt tng, mt cc lm. V phn cun ebook ny s ni v phn chung nht. Phn c bn v chun nht c s dng bt k ni



u Vit Nam hay trn th trng quc t cng vy. Cc bn ch l Onpage l t to li th cho mnh i vi i th v vi mt s t kha di t cnh tranh s ln c top nhng khng phi 100% hon ton Onpage tt l ln top c.

Phn ti u ha website s chia ra lm hai phn:

- Phn chung:

Phn chung s ni v onpage ca seo chin lc v seo tng th lm nhng g v pht trin nhng g.

- Phn ring:

Ni r tng phn thiu nhng ci g v cn lm nhng g ca tng phn.

a. Phn Chung:

Nhng kin thc cn cho onpage:

- Tc load website:

Tc d load website ca bn cng nhanh th google s check ci url nhanh hn v s c cng im tt hn. Bn c th check ti: http://tools.pingdom.com

- URL :

URL ca trang ny cha c ti u ha. Th tht google c th ly t kha ca bn t url; th hai khi bn gi ng dn trn cho khch hng th c th h s ngh l ng dn virus cho ln s khng vo? Nht l bn qung b trn cc phng tin mng x hi s gy hiu lm. Url phi ch t kha.

V d:

url c th gy hiu nhm l virus:

http://vn.news.yahoo.com/nh%E1%BB%AFng-thi%C3%AAn-th%E1%BA%A7n-nh%E1%BB%8F-c%E1%BB%A7a-c%C3%A1c-ho%C3%A0ng-gia-093432106.html

Url thn thin v cha t kha SEO:

http://www.dongvanlanh.com/2013/05/huong-dan-onpage-chuan.html



T kha: huong dan onpage chuan

Cc bn ch phn ui ca url c google bi m ln iu l mt im cng cho bn seo tt hn.

Ch : Khng bao gi c i url, v mi mt url l lin kt vi mt trang nht nh cho ln. Khi vit xong mt bi l url bt bin. Nu xa th phi 301 tt. Nu khng th khng c thay i

- Th title (tiu ) C t ch t kha cn SEO di hp l trong t 10 n 70 k t (tnh c

khong trng). Ti sao phi cn yu cu di t kha? Bi v bn t di nh vy google s hin th ton b tiu ca bn nh sau:

Nu mnh chn:

T kha: dong van lanh

di: 13 k t url: dongvanlanh.com

Tiu : ng Vn Lanh



Gi s l kt qu ca google:

Gi mnh s chn trang no khng ging tun th theo yu cu trn nh sau

Nu bn lm t tiu qu di th google s khng hin th y trn cng c tm ca mnh.

v d: Mnh ly mt trang c tiu c di 75 k t.

V google s hin th trang nh th ny:



Nh vy s c phn b thiu v khng hin th y trn kt qu tm kim; nh vy, khch hng s khng hiu c bn nh ni g trn tiu ca bn.

Ch : - Vi cc tiu ngn ch hn 10 k t mt cht bc bn c th thm

tiu cho sinh ng hn n ln top. V d: t kha: ng Vn Lanh -> c thm: ng Vn Lanh l mt k ngu nh vy t kha vn ng top vi key word: ng Vn Lanh v trong tiu vn ch t kha .

- Khng c xa hoc thay i t kha ty tin trong tiu nu khng s mt top. V d: tiu : ng Vn Lanh l mt k ngu m i thnh: ng Vn Lanh l mt ngi khn th nu tm kim chnh xc t kha ng Vn Lanh l mt k ngu s khng c (vi t kha d th c th vn tm thy v vn cn cc t kha lin quan nh ng Vn Lanh l mt), hoc xa bt t kha i nh: Mt k ngu th khi bn tm kim t kha ng Vn Lanh s khng thy na. Nu cc sa nhm th kim tra li v chnh li nhanh sau 3 4 ngy google xa cache s c ln li bnh thng.

- Vi cc website b ht bng thng th s c thng bo ht bng thng ch khng phi tiu website. Cho ln ch cn m bng thng ra cng nhanh cng tt v sau thi gian tm 3 4 ngy t kha s ln v ng v tr c hoc nhy 1 2 bc.

Th description: th m t c di t: 70 -> 160 l hp l nht. Nu bn dng t qu th google s t index thm 1 on nh thm trong bi, nu di qu th google t ct bt nh phn tiu . Nu ngn qu th google s t index thm trong phn bi vit.



Bn hy xem

Google cho bit: Phn trch dn t trang s hin th y. L do chng ti khng th hin th vn bn t trang web ca bn l v vn bn ty thuc vo truy vn m ngi dng nhp

Nh vy bn phi bao qut ton b t kha trong cn SEO c t kha ph vi t kha chnh, c mt on m t hp dn nht cho khch hng. Nu khng google s t ly trong trang web ra phn m khch hng tm kim. Trong phn ny theo mnh t lp t kha trong y tm 2 n 3 ln, v di hp trong khong trn l ok.

Ch : Cc bn c th i th ny thng xuyn cng c khng sao c, tt lm ch nhy 1 n 2 bc trn kt qu tm kim. i hy lm ng quy lut trn v hy i theo text ng dng cc k t c bit d b tt top.

Th keywords: Phn ny google khng coi trng nhiu nh xa na, v th ny b cc SEOer li dng nhi nht t kha qu nhiu. Nhng n c l mt im cng trong vic SEO ca bn nhanh hn. Bn c th chn 5,6,7 t kha gm t kha chnh v mt s t kha ph na.

Headings:

Th h1: th ny l th quan trng bn cn chn cng vi th tiu (title) mc



ch khng c s trng lp ni dung trn mt trang, v nhiu khi post bi s qun chn th ny. Vi cc trang ch v danh mc th cn cch chn ny.

Th h2, h3: l tiu cc menu, c gi l fix cng lun khng cn quan tm n cc th na.

Robots.txt

Ci ny thng th lm vi tt c web thng robot nh sau:

wordpress:

User-agent: * Disallow: /wp-admin/ Disallow: /wp-includes/

Sitemap: http://toptendulichthailan.com/sitemap.xml

joomla: User-agent: * Disallow: /administrator/ Disallow: /cache/ Disallow: /components/ Disallow: /images/ Disallow: /includes/ Disallow: /installation/ Disallow: /language/ Disallow: /libraries/ Disallow: /media/ Disallow: /modules/ Disallow: /plugins/ Disallow: /templates/ Disallow: /tmp/ Disallow: /xmlrpc/ Sitemap: http://www.tournhatranggiare.com/sitemap.xml



(Mo: bn hy n website no cng m ngun, nht l website i th lm SEO tt g domain/robots.txt xong ri di my to mt file robots.txt xong dn vo l xong. Ch : thay i sitemaps) blogger

Cc bn mc nh l tt nht khng hy vo:

Menu Ci t Ty chn tm kim.

Ti phn: Trnh thu thp thng tin v lp ch mc

Bn hy ci t robots theo mnh v cn thn khng google khng index bi vit. Ch : y l tham kho theo cc c bn nht mi ngi c mt to robots.txt bn c ty bin cho linh hot v tt hn nh.

Site maps.

Link sitemaps: domain/sitemaps.xml

C th ty bin ty ngi nhng y l cu chc chun cho t 70% n 80% website hin ti

Mc dch site maps gip cc cng c tm kim (google) c th index bi vit nhanh hn v lp ch mc nhanh hn cho mt website mi. Lp site maps c bn bn hy vo: www.xml-sitemaps.com

Wordpress: c plugin h tr to site maps l: Google XML Sitemaps

Blogger: bn ch cn view robots.txt c sitemaps .

Hng n to sitemaps trong wordpress:



i vi phn: Chane fequencies ch daily nh hnh nh. Cch ny gip cc bn va c index bi nhanh hn ,vi thot khi b google panda vi penguin pht nhiu hn.

Khi to xong phn sitemaps bn hy quay tr li phn hng dn s dng google webmasters tools thm site maps vo cng c tm kim.

b. Phn ring. - SEO chin lc.

V d:

website: toptendulichthailan.com

m ngun: wordpress

Thi gian SEO: 08/05/2013 n hm nay 26/07/2013

Cc t kha seo v kh ca cc t kha:

Thnh tch t c:



u tin, ta vo xem giao din ca website nh th no:



Khi i vo phn tch th cc bn hy bt SEO Quake ln v lm nh sau: ng nhp vo website: http://toptendulichthailan.com

V chn nt: diagnosis nh hnh v:

Cc bn s thy nh sau:



.

Cc bn s thy: nhng dy tch th l website ca bn t trong mc hp l. Du tr tc l bn ang mc cnh bo v du nhn tc l bn lm sai. Tip chng ta cng ra: www.google.com.vn



Nh vy google hin th ton b nhng ci g bn onpage. Gi ta s i su hn thc hnh xem n th no nh! Mi bn c mt hng gii quyt y l hng gii quyt ca mnh m thi mi ngi tham kho.

u tin mnh dng:

- Auto Redirect 404 in 301 mc ch ca mnh cho ch auto redirect v ch mnh khng quan tm ti link li na. cc bn c th check: http://toptendulichthailan.com/jhdsgf

- plugin: Yoast Wordfess SEO - Plugin t ng ti site maps: Google XML Sitemaps

Hng dn onpage chin lc:



WordPress SEO has auto-detected whether it needs to force rewrite the titles for your pages, if you think it's wrong and you know what you're doing, you can change the setting here.

Tc l bn xa phn category trong phn url:

http://www.toptentravel.com.vn/category/tour-quoc-te/du-lich-thai-lan

s chuyn thnh:

http://www.toptentravel.com.vn/tour-quoc-te/du-lich-thai-lan

Vi mc ny

I don't know why you'd want to use meta keywords, but if you want to, check this box.

Th bn s dng cc th meta.

V chn Save.

Tip bn chn sang phn: Home



C cc phn:

Title template: l tiu trang ch

Meta description template: m t trang ch

Meta keywords template: t kha ca trang ch

Author metadata: tc gi (ci ny bn c th khng cn bng cch dont show) Khi in y cc mc th hy ch l save v check bng SEO quake xem cc mc ca bn in ng v c nh du tch cha.

Sau :



Phn ny v phn Taxnomies l phn nhn nht ca seo chin lc tc l cc bn ch cn fix cng mi th y l post bi th l xong ch khng cn phi lm g nhiu. Gii thch mt s gi tr:

%%date%% Thay th vi ngy ca bi vit / trang %%title%% Thay th bng tiu ca bi vit / trang %%sitename%% Tn ca trang web %%sitedesc%% Khu hiu / m t ca trang web

%%excerpt%% Thay th bng cc bi / trang trch dn (hoc t ng to ra nu n khng tn ti) %%excerpt_only%% Excerpt_only%% Thay th bng cc bi / trang trch dn (khng c t ng th h mi)



%%tag%% Thay th bng th / th hin ti %%category%% Thay th bng cc loi bi (du phy) %%category_description%% Thay th bng m t danh mc %%tag_description%% Thay th bng cc m t th %%term_description%% Thay th bng cc m t hn %%term_title%% Thay th bng tn hn %%pt_single%% Thay th bng cc loi bi nhn hiu duy nht %%pt_plural%% Thay th bng cc loi bi s nhiu nhn

%%modified%% Sa i thay th vi cc bi / trang thi gian sa i

%%id%% Thay th bng cc bi / trang ID

%%name%% Thay th bng cc bi / trang tc gi ca 'nicename'

%%userid%% Thay th bng userid cc bi / trang ca tc gi %%searchphrase%% Thay th bng cm t tm kim hin ti %%currenttime%% Thay th vi thi gian hin ti %%currentdate%% Thay th bng ngy hin ti %%currentday%% Thay th bng ngy hin ti %%currentmonth%% Thay th bng thng hin ti %%currentyear%% Thay th bng nm nay

%%page%% Thay th vi s trang hin ti (v d trang 2 ca 4)

%%pagetotal%% Thay th vi tng s trang hin ti %%pagenumber%% Thay th vi s trang hin ti %%caption%% Ch thch li ch thch %%focuskw%% Thay th vi cc bi vit tp trung t kha %%cf_%%

Thay th vi mt bi vit gi tr trng ty chnh

%%ct_%% Thay th vi mt bi vit phn loi ty chnh, du phy. %%ct_desc_%% Thay th vi mt taxonomoies ty chnh m t

%%sep%% Thng chn phn cch nh ngha trong wp_title ch ca bn () ca th.



Trong joomla th bn onpage trang ch bng cch vo: Administrator -> cu hnh h thng -> s hin ra mc sau:

Bn hy in tn trang website ca bn l g? Phn thit lp SEO hy chuyn nh cu hnh.

Cu hnh siu d liu cung cp cho bn cc mc th meta, bn hy in vo v lu li l xong. Nhng c bit joomla, bn phi cu hnh tng category trong phn



menu. V bi vit ch khng nh wordpress. Vi sitemaps, bn phi lm bng tay ch kh lm bng t ng.

Cn blogger th

Menu ci t c bn

Nh hnh v:

Nu khng check khng c bn c th vo:

Mu Chnh sa html Trong phn head bn chn:

Trong phn blog ny th c meta keyword bn ch phn ny. Nu bn cn c th vo mu chnh sa html trong phn head bn chn:

Khi copy code ch du v trong word nh dng khc vi trnh xon tho web. Tt nht l bn vit li trnh bo li

Xong lu li l xong.

- Onpage tng th.



o Onpage SEO danh mc (category) Phn onpage danh mc ny kh hn 1 cht. Bn phi onpage tt c cc danh

mc ca bn cn SEO v c trang ch.

u tin bn hy onpage trang ch nh SEO chin lc nhng hy nh y l website chnh thc cng ty ln cn ni thng hiu ca cng ty.

Trong phn ny bn ch phn :

Ch : c hai danh mc (category) cn c:



- Danh mc cn SEO - Danh mc b tr (tc l danh mc c bi vit)

Danh mc cn SEO, bn ch tm ti n v dng cc bin mnh lit k trn ti u cc danh mc cn SEO, cn cc danh mc b tr th bn khng cn.

Mc ch l trnh mt nhiu thi gian, cng sc v tr tu ti u ha v cc c c cu khng c ci g l hon ho cho ln c ci v mt ci m thi.

V d: website: www.dulichviet.com.vn

Mt ng chm v SEO mng du lch ti Vit Nam

Ly v d phn tch:

http://dulichviet.com.vn/du-lich-nuoc-ngoai/du-lich-campuchia/



Phi c mt on vit ging nh phn gii thiu, mc ch tng lng text v k t lp li trong phn ni dung.

Cn c cc tiu bi vit trng vi t kha cn SEO danh mc vi cc bi vit cn nhiu ,bi v c s b tr t kha ln danh mc. V d nh trong hnh.

Trong Joomla th bn vo:

Menu -> qun l chuyn mc thm cc ch s cn SEO. Blogger th khng c danh mc.

o SEO bi vit. - Cng nh SEO danh mc SEO bi vit cng c hai phn

Bi vit b tr website Bi vit cn SEO

Bi vit b tr website l bi vit gip website phong ph v mu sc v ni dung. Ci ny bn c th copy bt k ngun no hay trn bo mng ti Vit Nam cng c. Ch website DCMA (o lut Bn quyn Thin nin k k thut s) cn copy nh. Khi mnh ni cc bn copy, cc bn s ni Google s nh gi thp website ca bn. ng, nhng n ch l mt phn! Cc bn th ngh rng ti sao bo mng thng copy ca nhau vn sng bnh thng?

V d:



Th hai bn bit google c ngn ng Vit nh th no?

Google thnh cng vi cng c nhn din ging ni tm kim trn ngn ng Vit Nam ,cho ln google hon tin gn nh c bn v phn ngn ng Vit.



Cho ln, cc bn ng ngh l ly bi vit v xong spin n ln thnh bi vit ca mnh. Vi mnh copy th copy nh nguyn.

Khng cn onpage ni dung nhiu.

Bi vit cn SEO

u tn bn hy ng k bn quyn tc gi theo hng dn: Bc 1: Cc bn hy ng nhp vo https://plus.google.com/?hl=vi v hy

ng nhp vo ti khon gmail ca mnh. Nu ai cha c ti khon gmail hy lp mt ti khon.

Ch : Nu l website doanh nghip hay l website khch hng th bn hy lp ring mt ti khon ring. Nu khng khi bn ngh hoc bn giao cng vic cho mt ngi khc khi thay bn quyn ny s gy ra nhiu phin phc trnh hu qu khn lng.

Bc 2: Sau khi ng nhp xong th s hin ra giao din nh sau:

Bn di chuyn chut vo ch trang ch nh hnh trn. S hin mt bng nh hnh sau:



Bn chn tiu s. Bc 3: Sang giao din tiu s: Bn hy chn tab: Gii thiu nh hnh sau:

Xong bn cung cp y thng tin v ch nhn ca ti khon google.

Ch : - Trong phn avarta s gip bn hin th hnh nh trong phn google tm kim nhng ch hin c hnh mt ngi. Cn tt cc hnh khc s khng c hin th trong phn tm kim. C th c mt s cng ty cho logo ln nhng google ang c hon thin chc nng ny. Nu bn mun ln nhanh th hy hnh mt ngi vo l c.



- Trong phn lin kt: Bn hy chn lin kt website m bn ang qun l vo trong .

Bc 4: Bn hy chn m code sau:

ng Vn Lanh Hoc:

Trong

profile_url: l url ca ti khon google + bn va cu hnh

Bc 5: Bn hy chn mt trong hai on m kia vo website ca bn. a s s chn vo bi ca bn.

Bc 6: Check bn quyn website www.google.com/webmasters/tools/richsnippets

Xong sau bn vit mt bi vi kin thc ca mnh vi sn phm dch v .

Update: Phn google author c cht thay i thut ton. Vi s kin mi nht hu nh cc website ca mnh v mi ngi ang vi phm bn quyn tc gi ca google ln cc trang web ca mnh u b nh tt. Cho ln anh ch em ch : Ch chn coder author vo nhng bi vit m chnh mnh vit ch khng c chn vo footer. Vi cc website ng k author ri phi lc li nhng bi vit mnh vit chn coder vo cn u hy tho author ra lun v i google xt v nh gi website ca bn. Chc cc bn may mn vi thut ton ny.

Tip bn onpage bi nh phn trn:

Ch : Trong wordfess th c phn lm ring cho vic :

Bn vo bi vit mi v ko xung di cng s thy:



Trong joomla th : Menu ni dung Qun l bi vit chn thm mi

Bn chn sang phn Pulishing & MetaData



Bn hy g ni dung m t v t kha ca bi vit cn SEO vo thng tin siu d liu.

Blogger:

Gn y google b ni dung m t blog ri. Ch yu ly thng tin ni dung trong blog show ln. Th thut, bn mun hin m t p v bn cng vit mt on m t trn cng ca trang vit. Cng lp t kha khong 2 n 3 ln di 70 n 160 k t. Khi , khi google index bi vit vi t kha bn cn SEO t cng c mt on m t hp dn.

V d:

Trang blog

http://www.dongvanlanh.com/2013/07/sach-hoc-lam-seo-trong-3-ngay.html

V google s hin th kt qu:



Sau bn onpage ni dung:

Ni dung: Vi bi c hn 800 k t tt. Vi mt trang cc bn ch vit hn 300 400 k t l c. Khng ln ngn qu v nh th google nh gi rt thp. Khi vit cc bn ch vic.

Vi bi bn dng SEO th cc t kha ln quan n t kha th hy bi m, In nghing, gch chn mc nh to n tng t kha quan trng ln trn bi vit ca mnh.

V d:

Cc cc bn ch : Vi cc website phim v website game cc bn hy vit thm phn m t phn text c t ng tng lp t kha cho tn phim hoc tn game ca bn. Bi v vi video google s khng hiu ni dung video l g m google ch da vo ting ca video phn tch s trng lp thi v site game cng vy.



Ch : Vi ni th bn c th thay i. Nhng thay i theo cch tt l thm vo cui bi. V google lu cache ca mnh cho ln bn tt nht l 1 vit thm di, 2 l chn link vo bi vit l tt nht. Bn vy c th thm on vo bi vit cho phong ph hn nhng cch ny vn c th b tt v tr kt qu ca bn. Tt nht bn ln vit phn 2 v phn 3 v chn di iu hng ngi dng. Tuyt i khng nn xa ni dung ca bi nh vy s lm nh hng xu ti trang web. V google thch s i mi, cp nht, n nh ch khng thch s xa i vit li.

Nh vy phn onpage hon thnh.

c. SEO Offpage

SEO Offpage s chia ra lm hai phn

- Offpage ni b - Offpage ngoi trang

Backlink l:

Kt cu:

N l mt text (k t) gm t kha v n trong t t t kha l mt ci link. Vi google th quy nh l thay v bn coppy link s c thu gn vo vo trong mt on text vn bng mch lc hn.

2. Cu trc:

Mi mt ngi theo mt quan im ring nhng vi mnh n gin cu trc l nh sau:

dong van lanh Hoc dong van lanh

C nhiu bn hi ci link th 2 c tt khng? Ci ny mnh m bo bnh thng,v google load ko c th title th s n on text hin th.

C nhiu bn d chi link th ny:

Ti y



Ch : Trong link s c th rel="nofollow" v d:

ng Vn Lanh

Th ny mc ch l chn robot ca google tm n website. Tc l vi nhng cch link ny th tt cho SEO khi c khch hng click vo link v chuyn sang website ca bn. Cn khng th n v hiu vi website ca bn.

Th rel= dofollow

Ngc vi th rofollow n cho robot ca google tm n website ca bn v tt hn na c khch hng click t link xem website ca bn. Vi cc link trn khng th rel="nofollow" th n s mc nh l dofollow.

Ci ny cng c tnh l tt cho SEO, v google s load trong th a trc xong mi ra ngoi. Th 2, th title ( tiu ) c nh danh th t kha ti y ch l ci gi hin th thi ch khng nh hng.

Offpage ni b tc l bn lin kt cc backlink ni b vi nhau tnh gii thiu hoc vit th bn nn chn ng dn chuyn hng, ng dn gii thch .... v trang bn ang SEO mc ch l tng uy tn v thng tin ti trang bn ang SEO v d:

Ch phn SEO trang web khng cn backlink:

Bc 1:

Bn ch cn vit mt bi vit nh phi ca chnh bn, khng c copy hoc ly t u.



V bn hy onpage ni dung nh trn ni.

Bc 2:

Website ca bn phi c xc nhn bn quyn tc gi ca google. c trn.

Bc 3: Bn copy ton bi sang mt s din n ln gi l qun co bi vit, nhng khng chn lin kt v.

V mnh copy bi trn:

http://forum.idichvuseo.com/threads/huong-dan-onpage-chuan.19522/

V gi kt qu trn Google:

Gi mnh xin ni qua v thut ton ny.

u tin google ra thut ton bn quyn ngi tc gi l chng copy bi v bi copy vn ln top nhanh hn bi chnh thc. Cho ln vi tt c cc bi copy u phi ng sau bi c vit. Nh vy nu bn xc nhn quyn tc gi bi ca bn v bn copy sang cc din n hoc cc website ln hn. Nh



vy, trang ca bn s c index v c nhiu lt xem, bi copy ca bn s ln top. Nhng do bi vit ca bn c bn quyt tc gi, ln trang web ca bn s c ln trc v trang web bn copy s phi ng sau.

Nhng vi mt s website (thng l website chin lc) khi SEO b cc thut ton panda, penguin pht hoc thay i tn min mi th cc bn thng b tn min c v thm lun tn min mi. Cc bn hy nh rng iu l sai quy tc v nh vy tt c cc trang web ca bn s khng bao gi ln top na. Bc lm nh sau: Bn hy g b lin kt link trong phn google plus. Trc xong mi c thm tn min. Ti sao phi lm vy? V tt c bi vit ca tn min c c ng k bn quyn tc gi vi google. Nu bn khng ngt kt ni th gi s tn min c c bi top 1 th trang web c tn min mi th ch top 2 nu bi tn min c top n th bi vit tn min mi top n+1. Cho ln khi tn min c b mt bi vit sau 1 thi gian google bo li v vn lu trn cache nh tt t kha ton b tn min c th tn min mi s rt rt rt lu ln c.

Offpage ngoi trang l bn i kim backlink gii thiu, backlink qung co hay oi loi g mnh gi tt backlink

Nhng cch kim backlink hin ti by gi:

- Vit bi vit marketing v chn backlink vo bi vit mc ch chuyn hng ngi dng v d:

Link: http://www.thegioiseo.com/diendan/showthread.php/114438-Huong-dan-Onpage-chuan/



u im ca phng php ny l thu ht rt nhiu khch hng n website ca bn v c backlink tt.

Nhc im l s lng backlink t v kim kh, v nhiu din n ln s cm khng cho chn backlink.

- Trao i backlink

V d:



Cch thc trao i l bn chn mt backlink ca mnh vo foodter website ca bn, th mnh s chn mt backlink ca bn vo foodter ca mnh.

u im: Lm gia tng backlink rt nhanh v cch t ny l full website tt c bi vit, danh mc u c backlink ca bn. C nhiu link cht lng.

Nhc im: Backlink gia tng nhanh cho ln yu website ca bn yu s b google pht. Nu bn khng tinh s t c backlink yu. Cc cch trao i backlink ang thnh hnh hin nay:

Ch : cc website phi c ch tng ng nhau hoc ging nhau vi website chnh. Trao i qua li

u im: C hiu lc tc thi hoc gia tng nhanh backlink, gip bn ln top nhanh hn. Vi cc trang web c PR ri th bn khng cn phi i chu k khong 03 thng update m bn s c hng li lun t PR c. Kim tra c s website bn trao i. Lun qun l c website trao i vi bn.

Nhc im: Bn khng c bi marketing qung b sn phm. S lng out t website ca bn nhiu. D b spam nu bn khng lm k ni dung.

Trao i cho:

u im: C hiu lc tc thi hoc gia tng nhanh backlink, gip bn ln top nhanh hn. Vi cc trang web c PR ri th bn khng cn phi i chu k



khong 03 thng update m bn s c hng li lun t PR c. Kim tra c s website bn trao i. Link out thp.

Nhc im: Bn khng c bi marketing qung b sn phm. D b spam nu bn khng lm k ni dung. Kh qun l website ang trao i backlink vi bn.

Cch 3: H thng website: Vi h thng site ny bn c th lm bng blogger, google site, wordpress.com nu bn c iu kin th hy xy dng website ring lm site v tinh.

Dng hnh sao:

u im: C hiu lc tc thi hoc gia tng nhanh backlink, gip bn ln top nhanh hn. Qun l cc trang web n gin hn.

Nhc im: Kinh ph nhiu, cc website v tinh s c t c tng PR, backlink tuy nhiu nhng PR ca website thp khng c ln t tnh cnh tranh. Ch : cc website phi c ch tng ng nhau hoc ging nhau vi website chnh



Dng hnh sao lin kt

u im: C hiu lc tc thi hoc gia tng nhanh backlink, gip bn ln top nhanh hn. Qun l cc trang web n gin hn. Backlink v n nh v cht lng hn

Nhc im: Kinh ph nhiu.

Dng hnh thp:

u im: Lng backlink bo m v Pr cao, site cp 2 c th kinh doanh v nhiu t kha ln top. Qun l website hn. D nh vo th trng cnh tranh. Phn b c nhiu bi vit v nhiu khu bc kim bi hn.

Nhc im: Lng backlink m bo Pr cao nhng s t. (Nhiu lc nhiu nh cht cht lng). Phn vng chia khong kh. Tn kinh ph. Ch : Bn hy site cp 2 phi c ch trng vi site cp 1 l 50 -> 70% site cp 3 trng ch vi cp 2 l 30 n 60% nh vy n site cp n.



Ch : - Dng hnh sao lin kt: Cc bn ln lin kt vi nhng website v tinh cng. Tc l website v tinh c lng truy cp ng u. Khng ln xy dng website v tinh mi dng phng php ny s b nh gi thp backlink ca cc bn. Nu cc website lm dch v th hy trao i backlink l thch hp nht nu mun nhanh. y thng l chin lc ngn hn nh nhanh thng nhanh v cht cng nhanh. - Dng hnh thp: Th dng ny thng lu hn, vng bn hn v site cp 2 kiu cng c cc t kha nht nh ln top v c s truy cp nht nh t cc t kha i. Nu bn l mt SEOer mi vo ngh hy th vi t xy dng hnh thp ca mnh ca mnh vi s chin lc nht nh. y l chin lc di hn gip bn tr vng lu hn khng c s thay i no khin bn bn tm nhiu.

Mt s m hnh nng cao hn nh:



X c phn tch k trong phn nng cao.

Cc bn ch nhng iu sau: - u tin cc bn ch l mt backlink du tt n u, p th no m

khng c lng truy cp t backlink v website th google vn c im tr nht nh v backlink .

- Vi mt bi vit marketing tt nht l c 3 backlink xut hin trong bi vit , khng c s trng lp t kha, link lin kt ca cc backlink trc . Nu mt trong web nhiu backlink xut hin google s c v dch t trn xung v tri sang phi nh vy cc backlink cng di s cng km cht lng.

- Khi bn trao i backlink hy tnh rng mt website c lng link out tt nht tm 10 n 20 cng lm 30 link out l tt nht.

- Nu nhng website c link out nhiu th c gng t backlink ca mnh ln u ch ng chp cui.

- Vi cc t kha trng. V d trong phn trao i backlink ca website i tc c t kha: dien thoai iphone ri th hy mt l hy ln trn n hay l ngh trao i. Nu khng backlink ca bn s b nh gi thp.

- Vi cc website h thng th c gng t backlink cn SEO ch nhn thy. Ch d click hot l t menu l tt nht.



- Mt website mi SEO chin lc cn phi c google index th u tin cc bn hy lm ni dung tht phong ph tm khong 100 bi vit tr ln. V s dng backlink ni b chuyn hng sang trang ch vi t kha cn SEO mc ch lm ni bt trang ch trong cng c tm kim. Site mi bn cn chia s trn cc cng c mng x hi, mc ch c lng vo xem website v cng to iu kin google v index bi nhanh hn. Sau mt thi gian cc bn vo www.google.com.vn g cu lnh: site:doman check lng index bi ca google vi website ca bn. Khi google index tm 5 6 trang kt qu, th bn c th bm link vo trang ch kch thch tng th hng ca cng c tm kim. Bn hy bm linh dn dn nhng ngy u bn bm tm 200,300,400 link trn mt ngy. Khi bn check li t kha ln u l tt. Xong sau 3 tun bn s bm tm 1000 c th nhiu hn trong vng 2,3 ngy. Sau thi gian bn c th ngh khon 1 tun lm ni dung tip. Nh vy bn phn b lng index google, lng backlink ni b v backlink ngoi bng cc cng c trn th ti tin bn s ln top nhanh hn. Bn ch ng bm backlink qu nhanh nh 100 ln 2000, 3000 hoc hn xong ri li khng bm na s gy s sc backlink d b google pht.

- Vi website SEO tng th th u tin l SEO danh mc. Bn hy coi danh mc nh mt website nh trong ci website mi. Nh vy, bn hy lm nh SEO chin lc. Ci vn y kh bn phi check lm sao bit l danh mc ca mnh c index bao nhiu bi. Theo kinh nghim ca mnh tm 1 tun 2 tun; cng lm 1 thng th tt c cc bi vit s c index ht (vi website c l vy cn website mi th index rt nhanh). Cho ln, trong mt thng bn lm ni dung v lm backlink ni. Cn th hai l SEO bi vit, vi SEO bi vit th bn onpage chun, dng backlink ni bi lm ni bt bi ln trong mt cng c tm kim. Tip theo, bn hy dng cc cng c SEO khng cn backlink ca mnh ni trn. Khi , trang web ca bn t c mt mc nht nh tip mi bm link. Bn ch , SEO bi vit hi kh cho ln bn cn cn i v d cm lm sao backlink ni b c t l vi backlink ngoi trang trnh b google pht.

- Vi cc website SEO tng th, nht l SEO bi vit cn cn bng gia backlink ni b v backlink gii thiu theo t l nht nh. Khinh



nghim cho thy nu cn bng c ci ny bn s ln top rt nhanh v thng khng b rt (ci ny do kinh nghim lm cha mnh cha tnh ton c cng thc hp l) ch khi t kha ln nhanh v u hy ngng bm backlink gii thiu m hy xy dng backlink ni b tht tt v trang web cn SEO google nh gi cao hn.

- Khi xy dng backlink bng bi vit tt nht cc bn hy post bng tay ln cc din n v google c thut ton chng bn dng phn mn post ri.

- Cc bn site ngn ng no tt nht cc bn ln chn backlink ng ngn ng lm. ng chi ting anh cy backlink ting vit v ngc li. Th hai, tt nht cc bn hy chn nc no vo cc forum ti nc s ti kim backlink l tt nht v google ti qun l vng min ch kim backlink Vit m SEO cho google nc M th t nh hng.

Vi cc bn SEO quc t ch : - Bn SEO quc gia no th phi chn ng ngn ng ca quc gia . - Xy dng backlink v h thng site ng vi website chnh bm

link cht lng. (Trong blog c phn ci t h ting v quc gia l iu tt nht cho bn)



V d:

Google.com.vn ngn ng ting anh

Google.co.uk ngn ng ting anh



Cng mt a ch IP check trn 2 google kt qu c 2 khch nhau. Nh vy c s lch v t kha y. Tt nht bn SEO th trng no ln chi th trng . ng nh hng tn s tc l v d dng google.com.vn nh hng t google.co.uk s khng chnh xc.

Cc cng c check backlink ngoi:

- Alexa: www.alexa.com vi website ny bn c check nhng backlink no tt nht ch mt website n ch ly mt backlink m thi:

- Ahrefs.com: www.ahrefs.com cng c ny gip bn check c backlink tc thi. Tng s backlink v website ca bn. Cc bn ch 1 ngy check ci ny ny mt ln kim sot s tng gim backlink v website nu khng nu tng t bin hoc gim t bin ca website trnh b google pht.

- Google webmasters tools:



Ci ny th thng ti th 3 hng tun google index mt ln.

Cc hnh thc google pht:

- Pht cnh co t tt c t kha ca trang web ca bn s b tt rt nhanh nhng trong khong 2 hoc 3 thng bn c th ln li.

- Pht mc cao hn th trang khng cn trn cng c tm kim nhng cc trang khc vn cn. Ci ny th thng vi nhng trang web qu . Dng tools chi hi qu.

- Pht ton trang website khng c google index v xut hin trn cng c tm kim.

Cun ebook xin kt chc y. Chc cc bn thnh cng!!!

Documents

Học Làm SEO Trong 3 Ngày - Tái Bản Lần 5 - Link Liên Kết