HR VODAFONE

8/4/2019 HR VODAFONE

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BY

VIKAS DHIR, RACHIT MISRA, ROBINBHAGAT, SUVIGYA LAL, UDAY MEHAR,

YASH VIJAY SINGH RATHOR


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Introduction

Vodafone Essar in India is a subsidiary of Vodafone

Group Plc and commenced operations in 1994 when

its predecessor Hutchison Telecom acquired the

cellular license for Mumbai.

Vodafone Essar now has operations in 16 circles

covering 86% of India's mobile customer base, withover 34.1 million customers.

Vodafone Essar, under the Hutch brand, has been

named the

Most Respected Telecom Company Best Mobile Service in the Country

Most Creative and Most Effective Advertiser of theyear.


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Vodafone is the worlds leading international mobile

communications company. It now has operations in 25countries across 5 continents and 40 partners networks

with over 200 million customers worldwide.

Vodafone has partnered with the Essar Group as its

principal joint venture partner for the Indian market.

Vodafone across India had launched their brand on 21st

September 2007.


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Introduction to Products & Services

Product Review

Technology

Services- Voice

- Data

- Services

- Fixed & Other Services


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Vodafone Services

Vodafone Office

Vodafone Live ! Internet on mobile

Vodafone Mobile connect

Vodafone Mobile connect card

Mobile Advertising

Vodafone handsets

Vodafone handy phone

Vodafone Business handsets

Magic Box Handsets


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Vodafone Roaming Services selects

Roam ware Solution


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VAS Provided by the Company

TEXT

P2P Sms

P2A Sms

A2P Sms

VOICE

Caller Tunes

In-Dial

Voice Packs

DATA

Browsing

Downloading


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Positioning

Where you go the network follows you

Hutch, as a brand, always tried to connect with consumersin a simple, honest and real manner, while Vodafone is amore young and fun brand. So consumers will see a shiftreflecting a more vibrant brand.

The Pug and the actor Irfan Khan will be retained for the

brand promotions. They talk about the exclusivity of the network and the

services they are offering to the consumers.


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CompetitiveAnalysis

Vodafone has veeredtowards warmth andemotions.

Vodafone uses the

powerful visual aspect ofadvertisement likeZOOZOO & emotionalaspect of dog.

They are targeting middle

class persons as well theelite as their targetaudience.

Airtel is focused on

functionality & efficiency.

Airtel chooses to use

music for advertisement.

Elite Customers.

Upward Professionals

Entrepreneurs


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CommunicationStrategy

Communication Objectives:-

Building Product category/wants.

Creating Brand Awareness.

Enhancing the consumers attitude towards the product which will

influence them to by more.

What response must be covered by people?

Vodafone should be in the top of the mind of the consumers.

Increase the sales to achieve the target. Building relationship with the consumer.


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Big Opportunity?

There is a big untapped rural market. So it is theopportunity in front of Vodafone to capture it.

How would we grab it?By Fruitful usage of:-Print Media

Advertising

Outdoor Advertising


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Organizational Structure of Vodafone India


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ROLE OF HR DEPARTMENT

Employee advocacy role: To counter the negative

feelings of uncertainty, anxiety, loss of faith, and

career doubt, communication was used as an

effective tool. The MD of Hutch (India), Mr.

Ashim Ghosh started the WebCast. Every seven

days, corporate HR had a meeting with

employees and communicated directly what thecompany was doing.


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ROLE OF HR DEPARTMENT (cont.)

Functional expertise role: Not a single

employee was laid off. Early warning system

was used to retain employees. The pay cycle

changed from April-March to July-June. Therewas a 10 - 15% hike. Schemes such as 200-

300% of CTC as part of ESOP continued.

Schemes such as 200 - 300% of CTC as part ofESOP continued.


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Human capital development role: Trainingworkshops and OD interventions were used asmethods of facilitating change. Orientationprogramme was conducted to change from the

Hutch model to the Vodafone model. Anecdoteswere shared with employees. The earlier valuesof Hutch had been, Brave, Positive, Simple andGorgeous. The values of Vodafone- Red, Rock

solid and Restless were linked with the values ofHutch through workshops in order to have acultural fit.


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Hutch through workshops in order to have a

cultural fit. Hutch employees disliked the color

red as it was the color used in Airtel logo, the

competitor. Red was thought of as the color ofthe enemy. HR changed the perception and

linked the colour red with restlessness about

sales and passion to perform.


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HR TOOLS

On-the-job Soft Skills Training Programme,

On- the- job technical skills Training

Programme,

Orientation programmes, Career Pathway,

Team Intervention, Comprehensive

Intervention.


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HR TOOLS

Structural intervention, Comprehensive

Intervention,

Orientation Programme, Workshops on Vision

Development,

Workshops on Communicating

Values/Philosophy


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BIBLIOGRAPHY

MAGAZINES/PERIODICALS:

Marketing Management- Philip Kotler 13th Edition

India today

Brochures & Pamphlets of Vodafone Essar

Web References

www.vodafone.in

www.indiatelecomnews.com

www.telecomtigers.com

www.telecomyatra.com

www.trai.com

www.cellular-news.com
http://www.vodafone.in/http://www.indiatelecomnews.com/http://www.telecomtigers.com/http://www.telecomyatra.com/http://www.trai.com/http://www.cellular-news.com/http://www.cellular-news.com/http://www.cellular-news.com/http://www.cellular-news.com/http://www.trai.com/http://www.telecomyatra.com/http://www.telecomtigers.com/http://www.indiatelecomnews.com/http://www.vodafone.in/


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THANK YOU

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HR VODAFONE