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I am curious to know what would happen if art were seen for what it is, namely, exact information for how to rearrange one’s psyche in order to anticipate the next blow from our own extended faculties - Marshal McLuhan

I am curious to know what would happen if art were seen for what it is, namely, exact information for how to rearrange one’s psyche in order to anticipate

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I am curious to know what would happen if art were seen for what it is, namely, exact information for how to rearrange one’s psyche in order to anticipate the

next blow from our own extended faculties

- Marshal McLuhan

today’s lecture emphasizes the conceptual:

units of knowledge that engage at the level of cultural meaning and imagination

let’s think about technology and art, viruses and antibodies, cultural assumptions and challenges to those assumptions....

technology can be understood as an extension of our human selves, but also as something that can self replicate (code = dna), and might even be interested in it’s own survival.

understanding technology beyond hardware:

*techniques*, crafts, methods, tools employed to achieve an objective.

techne τέχνη [tékʰnɛː] + logia λογία = ‘skill or craft’ + ‘study of’

Perhaps ... it is not technology per se that is a virus but the technological concepts,

conscious or unconscious.

- Joline Blais & Jon Ippolito

memes:

mimine mimēma [míːmɛːma]

information that is copied. that which can be replicated from person to person.

A term coined by evolutionary biologist Richard Dawkins to suggest an idea that propagates through culture the way genes propagate through a biological population.

memes:

cultural ideas, symbols, or practices that are copied.

through writing, speech, gestures, rituals, or other imitable phenomena

technology + memes = temes

technology is “not simply tools and codes,” but the concepts and metaphors, methods and techniques that develop and grow with them.

art as antibody: our authors propose that IF technology were a virus,THEN digital art could be an antibody.

antibody:

a protein on the surface of the human immune cell designed to detect a foreign agent such as a virus or bacterium.

according to Blais & Ippolito, antibodies have six main functions:

perversion

arrest

revelation

execution

recognition *

perserverance *

digital art has many converging lineages.

US military & CIA

cybernetics, systems theory

marxist philosophy

20th-c avant gardist art

electronic music

industry

1960s hippie culture

:: Walter Benjamin ::(Marxist philosopher1982 - 1940), The Work of Art in the Age of Mechanical Reproduction

When an artwork becomes reproducible, it loses its authenticity in time and space.

- the “aura” dissolves.

- authenticity becomes less important

- the value of reproducible art moves from a “cult value” to “exhibition value”

... the instant the criterion of authenticity ceases to be applicable to artistic

production, the total function of art is reversed. Instead of being based on ritual, it

begins to be based on another practice—politics.

-- Walter Benjamin

art enters into the political sphere because there is more of it; it is easier to produce, reproduce, and distribute.

... and it is not as beholden to market forces.

20th-century avant garde

futurism 1909-1916

dada 1916-1922

bauhaus 1919-1933

surrealism 1920s

situationists 1957 +

fluxus 1960s +

case study:

jodi (jodi.org - load at your own risk!)

world wide wrong exhibit

challenge conventions of graphical user interface, or GUI:

GUI creates the illusion of user control, but who really has control?

jodi investigates the computer, the web browser, and video games

case study:

Natalie Jeremijenko:

Environmental Health Clinic

health of self = healthy environment

OOZ

please touch the animals!

Urban Space Station

climate crisis = a crisis of agency

I am curious to know what would happen if art were seen for what it is, namely, exact information for how to rearrange one’s psyche in order to anticipate the

next blow from our own extended faculties

- Marshal McLuhan