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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION

2014

Name Leon Chan

NetID Lcha510

Group Number: 41

Website Link: http://infosys1102014fcgroup41.blogspot.co.nz/

Tutorial DetailsTutor: Day: Time:

Nicholl Costa Monday 2pm

Time Spent on

Assignment:12hours Word Count: 1648

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IDENTIFICATION DEVICES LTD.

INTRODUCTION

The problem of human identification is a growing problem in the world today. Stolen IDs

can lead to serious crimes because of identity theft and increasing numbers of illegal

immigrants. IDs can be easily stolen or copied, which is a major drawback of the ID systems

used today. A device where people are indexed through the use of fingerprint and eye scans

adding to a global network would allow us to accurately identify people around the world

and reduce identity theft and fraud.

3. BUSINESS SECTION

3.1 Vision

To create a network of secure, legitimate identities using advanced finger and eye scans to

correctly and accurately identify people from anywhere in the world.

3.2 Industry Analysis:

Industry: Software/electronics industry.

Force: High/Low: Justification:

Buyer power: High There is an increasing number of devices which

can provide both fingerpint and eye scanning

capabilities such as modern smartphones and

other electronics. The price of these electronics

are also dropping making it easier for consumers

to access these products. (Kelly S.M. 2014)

Supplier power: Low There are many firms which provide the

components for devices, as well as many firms to

provide the services such as internet access and

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wireless connectivity solutions. (Gulick 2014)

Threat of new entrants: Low The startup costs are relatively high for

electronics and software firms because of the

time taken to develop software, as well as the

high costs to start up an electronics firms due to

the cost of the capital involved. (NYU school of

law 2006)

Threat of substitutes: Low There are not many options that can compete

with ID with the same convenience such as

fingerprint scans. There are few substitute

products, for example drivers licences, and are

easily stolen and account for over 13000 missing

licences in the US alone. (FBI 2011)

Rivalry among existing

competitors:

Low There are not many companies which provide

devices or services which can provide

identification information. There would only be

relatively few alternatives such as passports and

licences which compete with out product.

(Beckford, 2014)

Overall attractiveness of the industry: This industry is not very attractive. There is high

buyer power, high levels of rivalry and high barriers to entry. This would not likely be

attractive for new firms due to fierce competition in the industry.

3.3 Customers and Their Needs

The target customers for our product would be governments around the world because the

governments would be the ones who are the ones paying for our product. The government

would need our device to be placed in centres where people go to renew their IDs, so our

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product can collect and store the information and provide an accurate method if identifying

people. They need a device which can accurately index both finger and eye prints

simultaneously whilst being portable and easy to use for the people being indexed. Recent

studies show that over 11 million people in the USA are victims of identity fraud annually.

These statistics show the need for a more accurate identification system witch greater

accuracy to reduce identify fraud from happening. (US Dept of Justice. NY times, 2013)

3.4 The Product and Service

The device we provide which is both portable and functional. It has a high resolution

fingerprint scanner, coupled with a high resolution eye-scanner. It would record the finger

and eye scan data and transmit it database which will reduce the likelihood of identity theft

by correctly linking a person with their finger and eye prints. This will reduce the reliance on

ID cards and passports which can be easily stolen. The device would simultaneously scan the

fingerprint and eye to ensure accuracy and reliability, ensuring greater legitimacy of a

persons identity A mock-up is shown below.

3.5 Suppliers and Partners

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Suppliers which can help us produce our product would include the companies which

produce hardware components to build our products such as Samsung. Samsung can

produce various parts such as screen panels as well as fingerprint sensors like those used in

the galaxy S5.

Software companies can also be suppliers because our device needs to run on an operating

system. A company such as Google could provide our device with the software to run, for

example a modified version on Android could be used.

Partners for our company would include the NZ Government because we are implementing

our device within Government organisations. There will be mutual benefit from this

partnership, with the government achieving increased productivity and our company having

a stable userbase.

Another partner would be a telecommunications company such as vodafone or telecom

because they would supply the network access our device would use to connect to the

internet. The company would help provide support for our product around the world.

3.6 Strategy: Narrow-market differentiation

Our device is only targeting a very small portion of the market. Its aim is only to reach the

government stalls where people get indexed and is not intended for the broader market.

Therefore, this product has a competitive scope for the narrow market.

Our device aims to differentiate from other devices by being innovative and new. There will

be a lot of innovation in our product which makes it high cost. This means our device is

targeting a differentiation strategy with a high cost.

The overall strategy is therefore Narrow-market differentiation strategy

3.7 Value Chain Activity: Technology Development (and R&D)

The most important value chain activity for this business is Technology development (R&D).

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Our product relies on being new and innovative in the market. We would rely on technology

development to ensure our vision of being advanced is fu lfilled. Technology development

would allow our product to differentiate itself in the market so our company can market

and sell it to our consumers as innovative. This adds value because the users of the service

will be more convenient, which makes identifying people more efficient.

3.8 Business Processes

3.8.1. USER INFORMATION VERIFICATION PROCESS The user data would first be entered

into the device, which would then be searched against on a server. Once the user data has

been found, it would need to be confirmed to make sure the data requested is actually the

person in question. A decision would be made to check if the database matches the user. If

its consistent, the information about that user is sent to the device, or re-request the

information if it isnt consistent.

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Start

Enteruserdetails

Senddatstoservers

Searchforuserdataonserver

database

Doestheuserdatamatchentereduser

data?No

Requestuserdataagain

Sendinformation

todevicetoverifythepersons

identity

Yes

Department

System

Informationreceivedbydevice

end

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3.8.2. CUSTOMER SUPPORT PROCESS We offer service after the sale. Customer support is

very important for any company and is a major part of our product because we support our

product as long as the customer pays for it. The process would be carried out in stages to

ensure the complaint is handed quickly and efficiently.

Start

Complaint

receivedfrom

customer

Sendproblemtorelevant

department

Searchforproblemon

supportdatabase

Isthereanexisting

solution?

Sendthesolutiontothecustomer

Yes

Debugprogramandfindafixtotheproblem

No

Testthesolutiontoensureitworks

End

DepartmentSystem

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3.9 Functionalities

3.9.1. USER INFORMATION VERIFICATION PROCESS

Validating user information Sending information to database servers

3.9.2. CUSTOMER SUPPORT PROCESS

Receiving a complaint from a customer Issuing a fix for the problem

3.10 Systems

3.10.1. USER-DATA PROCESSING SYSTEM (DSS) A user-data processing system is required to

process data about the user to the database and to ensure its authenticity. The user-data

would need to be collected and checked against the database to ensure the user is

accurately identified which is inline with the vision of our company. This would be classified

as a decision support system because it determines if the user data matches the entered

data on the device.

3.10.2. INFORMATION SENDING SYSTEM (TPS) information sending systems can be used to

send and receive information from the servers to our device when a persons identity needs

to be verified. It collects the data and sends it when requests are sent to the system. This is

necessary because we rely on a lot of user being transmitted to and from the device.

3.10.3. COMPLAINT LOGGING SYSTEM (CRM) Our system needs a system to log customer

complaints and make sure they are handled in a timely and efficient manner. This is an

important component in our business because our goal is to provide an excellent product

and support after the sale is crucial. This is a system where the customers interact with and

can be classified as a CRM system.

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3.11. Summary Table: Value Chain to Systems

Value Chain

Activity

Processes Functionalities Specific Information

System(s)

Broad Information

System(s)

Technology

Development

(and R&D)

1. Userinformation

verification

process

1. Validating user information.2. Sending information to database servers.

User-data processing system

Information sending system

Decision support system

Transaction processing

system2. Customer

support

process

1. Receiving complaints from the customer.2. Issuing a fix for a problem.

Complaint logging system

Solution processing system

Customer relationship

management system

Customer relationship

management system

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CONCLUSION

I believe that our product can be utilised to improve the world and reduce the problems

with accurately identifying people around the world. The current system with physical ID

media can be made more secure with the addition of fingerprint and eye scans. The new

data being added to the system will improve the safety of the world and make the lives of

people more convenient.

REFERENCES

1. Kelly S.M. UAE drones deliveries. (11 Feb 2014) Retrieved from :http://mashable.com/2014/02/10/uae-drones-deliveries/

2. FBI (September 2011) License Plate Reader Technology Enhances the Identification,Recovery of Stolen Vehicles. Retrieved from :http://www.fbi.gov/about-us/cjis/cjis-

link/september-2011/license-plate-reader-technology-enhances-the-identification-

recovery-of-stolen-vehicles/

3. Statistic brain (18 July 2013) identity theft fraud statistics. Retrieved from :http://www.statisticbrain.com/identity-theft-fraud-statistics/

4. NYU school of Law (November 2006) identity fraud statistics [electronic resource]theft fraud fpr.Retrieved from :

http://www.brennancenter.org/sites/default/files/legacy/d/download_file_39242.p

df

5. Eisenberg A. ( 28 December 2013) reading your palm for securitys sake. Retrievedfrom :http://www.nytimes.com/2013/12/29/business/reading-your-palm-for-

securitys-sake.html?_r=0

6. Gulick G. (2009) Mobile fingerprint ID. Retrieved from :http://www.evidencemagazine.com/index.php?option=com_content&task=view&id

=132

7. Beckford, N. (2014, March 28). What happens to lost and stolen passports? BBCNews. Retrieved fromhttp://www.bbc.com/news/magazine-26783486

http://mashable.com/2014/02/10/uae-drones-deliveries/http://mashable.com/2014/02/10/uae-drones-deliveries/http://www.fbi.gov/about-us/cjis/cjis-link/september-2011/license-plate-reader-technology-enhances-the-identification-recovery-of-stolen-vehicles/http://www.fbi.gov/about-us/cjis/cjis-link/september-2011/license-plate-reader-technology-enhances-the-identification-recovery-of-stolen-vehicles/http://www.fbi.gov/about-us/cjis/cjis-link/september-2011/license-plate-reader-technology-enhances-the-identification-recovery-of-stolen-vehicles/http://www.fbi.gov/about-us/cjis/cjis-link/september-2011/license-plate-reader-technology-enhances-the-identification-recovery-of-stolen-vehicles/http://www.fbi.gov/about-us/cjis/cjis-link/september-2011/license-plate-reader-technology-enhances-the-identification-recovery-of-stolen-vehicles/http://www.statisticbrain.com/identity-theft-fraud-statistics/http://www.statisticbrain.com/identity-theft-fraud-statistics/http://www.statisticbrain.com/identity-theft-fraud-statistics/http://www.brennancenter.org/sites/default/files/legacy/d/download_file_39242.pdfhttp://www.brennancenter.org/sites/default/files/legacy/d/download_file_39242.pdfhttp://www.brennancenter.org/sites/default/files/legacy/d/download_file_39242.pdfhttp://www.nytimes.com/2013/12/29/business/reading-your-palm-for-securitys-sake.html?_r=0http://www.nytimes.com/2013/12/29/business/reading-your-palm-for-securitys-sake.html?_r=0http://www.nytimes.com/2013/12/29/business/reading-your-palm-for-securitys-sake.html?_r=0http://www.nytimes.com/2013/12/29/business/reading-your-palm-for-securitys-sake.html?_r=0http://www.evidencemagazine.com/index.php?option=com_content&task=view&id=132http://www.evidencemagazine.com/index.php?option=com_content&task=view&id=132http://www.evidencemagazine.com/index.php?option=com_content&task=view&id=132http://www.bbc.com/news/magazine-26783486http://www.bbc.com/news/magazine-26783486http://www.bbc.com/news/magazine-26783486http://www.bbc.com/news/magazine-26783486http://www.evidencemagazine.com/index.php?option=com_content&task=view&id=132http://www.evidencemagazine.com/index.php?option=com_content&task=view&id=132http://www.nytimes.com/2013/12/29/business/reading-your-palm-for-securitys-sake.html?_r=0http://www.nytimes.com/2013/12/29/business/reading-your-palm-for-securitys-sake.html?_r=0http://www.brennancenter.org/sites/default/files/legacy/d/download_file_39242.pdfhttp://www.brennancenter.org/sites/default/files/legacy/d/download_file_39242.pdfhttp://www.brennancenter.org/sites/default/files/legacy/d/download_file_39242.pdfhttp://www.statisticbrain.com/identity-theft-fraud-statistics/http://www.statisticbrain.com/identity-theft-fraud-statistics/http://www.statisticbrain.com/identity-theft-fraud-statistics/http://www.statisticbrain.com/identity-theft-fraud-statistics/http://www.fbi.gov/about-us/cjis/cjis-link/september-2011/license-plate-reader-technology-enhances-the-identification-recovery-of-stolen-vehicles/http://www.fbi.gov/about-us/cjis/cjis-link/september-2011/license-plate-reader-technology-enhances-the-identification-recovery-of-stolen-vehicles/http://www.fbi.gov/about-us/cjis/cjis-link/september-2011/license-plate-reader-technology-enhances-the-identification-recovery-of-stolen-vehicles/http://mashable.com/2014/02/10/uae-drones-deliveries/

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