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20140730
ARO / MMX
3 ARO / MMX comScore MMXVMX
IX Survey
10
IX
2014 07 30
ARO / MMX comScore MMXVMX
2014 07 30
comScore
comScore
comScore
comScore
PC
Media Metrix Report (MMX)Video Metrix Report (VMX)
ARO
2014 07 30
comScore MMXVMX
ARO
comScore Media MetrixARO 2014 2014 07 30 6
comScore Media Metrix Report (MMX)
3
15PC
(Non-Human Traffic)
(Mobile Web)(Mobile
App)
MMX Measures () MMX ()
Total Unique Visitors (000) ()
% Reach (%)
Total Minutes (MM) ()
Total Pages Viewed (MM) ()
Total Visits (000) ()
ARO
comScore MMXVMX
2014 07 30 comScore Media MetrixARO 2014 6
comScore Video Metrix Report (VMX)3
(video streaming)
YouTubeFacebook
YouTube
Video MetrixMMXVMX15
PC
VMX Measures () VMX ()
Total Unique Viewers (000) ()
Viewer Penetration (%) 15
% Reach Web Pop (%) MMX
Total Minutes (MM) ()
Videos (000) (000)
ARO
comScore MMXVMX
2014 07 30 comScore Media MetrixARO 2014 6
Youku & TudouMMXVMX
20146 MMXVMX
MMX VMX MMX VMX
Total Unique Visitors (000) Total Unique Viewers (000) % Reach Viewer Penetration % Reach Web Pop
Total Internet : Total Audience 12,017 10,092 100.0 100.0 84.0
[P](U) Yahoo Sites 11,749 7,992 97.8 79.2 66.5
[P](u) Google Sites 10,659 8,467 88.7 83.9 70.5
[P] Facebook 8,713 3,955 72.5 39.2 32.9
[P] Next Media Interactive Ltd. 5,159 2,084 42.9 20.6 17.3
[P] Chunghwa Telecom 5,015 2,723 41.7 27.0 22.7
[P](U) Youku & Tudou 2,889 2,698 24.0 26.7 22.5
[P] Funshion Sites 1,146 703 9.5 7.0 5.8
[P](U) Dailymotion 1,027 1,814 8.5 18.0 15.1
[P](U) Twitch Interactive Inc. 990 1,043 8.2 10.3 8.7
3,955/10,092
3,955/12,017
DailymotionTwitchVMXMMX
Yahoo SitesGoogle Sites FacebookMMX
Media Metrix
YouTubeDailyMotionVimeoVideo Metrix
MMXVMX
ARO
comScore MMXVMX
2014 07 30 comScore Media Metrix ARO 2014 6
MMXVMX(Yahoo SitesFacebook
)MMXVMX(DailymotionTwitch)
VMXMMX
Youku & Tudou
Google Sites
YouTubeMMXVMX
20146 MMXVMX
MMX VMX MMX VMX
Total Minutes (MM) Total Minutes (MM) Total Pages Viewed (000) Videos (000)
Total Internet : Total Audience 17,541 11,916 26,052,907 1,894,212
[P](U) Yahoo Sites 3,705 420 4,774,584 69,258
[P](u) Google Sites 2,803 2,045 3,078,239 809,996
[P] Facebook 3,863 91 4,080,013 58,281
[P] Next Media Interactive Ltd. 110 13 136,981 11,812
[P] Chunghwa Telecom 92 168 124,760 16,957
[P](U) Youku & Tudou 27 184 35,271 25,201
[P](U) Sohu.com Inc. 8 58 14,077 6,765
[P] Funshion Sites 0 9 1,095 41,658
[P](U) Dailymotion 16 449 10,199 83,742
[P](U) Twitch Interactive Inc. 35 312 34,667 68,128
comScorePC
Media Metrix Video Metrix
MMX15PC
(mobile web)
(app)
VMX15PC3
Media Metrix
MMXVMX(Yahoo SitesFacebook
)MMXVMX
(DailymotionTwitch)VMXMMX
()
Youku & Tudou
Google SitesYouTubeMMXVMX
comScore MMXVMX
2014 07 30
ARO
IX
2014 07 30
2014747
2,658
IX
2014 07 30
IX
Key Findings
/(83.7%)
(59.2%)(26.3%)
(/)/4.16
3.89
3.86(Smart TV)
4.84
(/)/80.74
79.15
50.84
(Smart TV)105.09
(Smart TV)/YouTube()
Facebook()
YouTube(App)
/MV(42.5%) (32.9%)//
(32.5%)//
(28.5%)
(53.9%)
7.16
/(53.7%)(48.3%)
(39.4%)
2014 07 30
IX
/(83.7%)
(59.2%)(26.3%)
/
(66.3%)/
20-29
(21.9%)19
30-39(9.6%)
40
2014 07 30
(/)
IX
/
4.16
3.89
3.86(Smart TV)
4.84
/
28.8%
19
22.8%
24.8%
(Smart TV)
41.7%
2014 07 30
(/)
IX
/
80.7479.1550.84(Smart TV)
105.09
/45(26.9%)
20(24.2%)45(23.2%)90(23.1%)
20(33.6%)(Smart TV)
45(25.6%)90(25.1%)210(18.3%)
2014 07 30
IX
App(Smart
TV)/
YouTube()(67.1%94.1%)
Facebook()(32.9%55.9%)
YouTube(App)(76%83.8%)
(42.1%34.7%)Facebook
App(38.8%46%)PPS App(20.1%10.6%)
YouTube
2014 07 30
IX
2014 07 30
/MV
(42.5%)
24
(32.9%)
//
(32.5%)//
(28.5%)
25-
29
IX
56.4%
31.8%
7.16
5
(48.0%)
6~10
33.1%
2014 07 30
/
IX
/
(53.9%)
27.0%
19.1%40
/(53.7%)
(48.3%)
(39.4%)19
2014 07 30
IX
(64.1%)20-24
(18.3%)
19
2014 07 30
IX
/
(Smart TV)
/MV//
//YouTube(App)Facebook(App)
7.16/
2014 07 30
IX
2014 07 30
(IX Survey)
CyberPanel 12
2014/07/042014/07/07
N=2,658
95%,1.9%20146
1333 50.2%
1324 49.8%
19 480 18.1%
20-24 280 10.5%
25-29 286 10.8%
30-34 332 12.5%
35-39 334 12.5%
40 946 35.6%
1226 46.1%
662 24.9%
770 29.0%
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