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20140715
3
IX Survey
31 IX
2014 07 15
2014 07 15
2014 07 15
1960
/
201461923
1,990comScore Media Metrix / Segment Metrix
2014 07 15
Key Findings 201451083.890.3%
44.59
50.41
411.4465.1
5966.8
/
/
15-24
/641/315-34
1115-343
2014 07 15
Key Findings
15-24/ 15-3415-34
/15-34
15-34
Segment Metrix10
/
2014 07 15
Key Findings 6.27(
6.13)
///
Facebook(99.3%)
()
//
Plurk()Twitter()
()()
PIXNET(49.9%)
/()/()
2014 07 15
Key Findings /Mobile01
(49.7%)Ptt
(38.9%)Yahoo+(38.8%)
LINE(94.8%)
/
2014 07 15
comScore Media MetrixAudience Duplication()
/2014515
PC*1083.890.3%
44.5950.41411.4
465.1
() 10,838
() 4,459
() 5,041
() 411.4
() 465.1
%
=90.3%
%
=25.8%
%
=19.5%
comScore Media Metrix
LINEWeChat
comScore Media MetrixARO 2014 5
2014 07 15
()966.85
964.7%
/634.8393.2
/
comScore Media MetrixARO 2014 5
/
() %
()
()
11,998 100.0 6,409 29.4
9,668 80.6 2,960 15.2
9,647 80.4 1,612 2.7
/ 6,348 52.9 1,143 5.5
3,932 32.8 1,085 26.9
35.5 34.8 34.9
33.1 33.1
34.4
33.3 33.4
31.3 31.3
29.0
30.0
31.0
32.0
33.0
34.0
35.0
36.0
2014 07 15
Demographic Profile
15-24
/
/641/315-
34
34
comScore Media MetrixARO 2014 5
12.0 13.2 13.0 13.3 16.0
13.5 13.4 13.7 13.1 15.2
11.5 10.8 10.8 8.3 9.9
7.8 7.4 7.1 5.4
6.6 4.0 3.8 3.9 2.6
3.1
0.0
10.0
20.0
30.0
40.0
50.0
60.0
55+
45-54
35-44
25-34
15-24 12.4 13.8 13.4 17.3 15.2
13.8 14.1 14.4 17.7
14.9
11.9 11.3 11.3
11.6 9.6
8.8 8.3 8.5
7.6
7.1 4.3 3.7 3.9
3.0
2.5
0.0
10.0
20.0
30.0
40.0
50.0
60.0
55+
45-54
35-44
25-34
15-24
51.3 57.2
49.2 51.3 51.4 48.7 42.8
50.8 48.7 48.6
(% Composition Unique Visitors) (% Composition Unique Visitors)
2014 07 15
comScore
100100
/
15-24
15-34
15-44
/
15-24
25-4415-2445-54
comScore Media MetrixARO 2014 5
143
122
109
147 102
116
0 50 100 150 200
15-24
25-34
35-44
45-54
55+
110
108
111
134
102
113
0 50 100 150 200
/
140
157 162
156
112
0 50 100 150 200
(Composition Index PV)
15-24
25-34
35-44
45-54
55+
111
108
139
122
102
104
128
107
0 50 100 150 200
/
(Composition Index UV)
2014 07 15
10comScore Segment Metrix
100
/
comScore Media MetrixARO 2014 5
229 224 198 186
125 123 120 116 96 89
363 345
101
279
163 155 131 110
140
234
/
124 123 105 90 107 88 94 95 89
64
150 153 120 122
144 117
200 247
2014 07 15
/
/
/
2014 07 15
(/)
6.27
6.13/4.79
4.523.92
7(76.8%70.4%)
7/
(32.6% ,30.1%)
7(18.4%)
2014 07 15
7
12-2
6-11
19
8-9
11
810
2014 07 15
(44.1%)
/
(53%62.6%)
(53.2%)
(52.3%)
6.8%
(25.7%)
2014 07 15
TOP 3
(58.3%)
/(37.9%)
///
(44.2%)
/
/
(37.8%)/
(33.3%)
(62.1%)
2014 07 15
TOP 3
/(57.8%
55.5%35.9%)
/
(19%)
/
/
/
3C/(42.4%)
(25.7%)
2014 07 15
/
59.3%
(44.5%)
(37.7%)
(36%)
2014 07 15
99.3%Facebook
Google+(47.9%)
() (43.7%)
(42.9%)//
(40.2%)
29
/
/
2014 07 15
Plurk()(60.1%)
Twitter()(58.1%)
(54.6%)
Plurk()20-29
Twitter()
19
()(38.5%)
()(37.1%)
(32.4%)
2014 07 15
PIXNET(49.9%)
Xuite(32.8%)
Yam - (27.8%)
PIXNET
20-39
XuiteYam -
40
/()(44.3%)/
()(34.5%)
(23.6%)
2014 07 15
/
/
Mobile0149.7%
Ptt(38.9%)Yahoo
+(38.8%)(34.9%)
Mobile01
30-39
Ptt20-34
Yahoo+
40
2014 07 15
LINE
94.8%Facebook Messenger(45.4%)
Skype(41.1%)
Facebook Messenger19
Skype
(80.9%)(53.7%)
/(41%)
2014 07 15
Media Metrix201459
8
/
Segment Metrix
/
2014 07 15
Facebook99.3%
/
LINE94.8%
App
2014 07 15
/
(/) 6.13 4.52 3.92 4.79 6.27
/
/
//
///
///
/
//
/ /
//
//
/ / //
/ / /
/ //
3C/ /
/ //
Facebook Google+
Plurk() Twitter()
PIXNET Xuite Yam -
Mobile01 Ptt Yahoo+
LINE Facebook Messenger Skype
()
//
()
()
/()
/()
/
2014 07 15
998 50.2%
992 49.8%
19 359 18.1%
20-24 210 10.5%
25-29 214 10.8%
30-34 249 12.5%
35-39 250 12.6%
40 708 35.6%
918 46.1%
495 24.9%
577 29%
(IX Survey)
CyberPanel 12
2014/06/192014/06/23
N=1,990
95%,2.2%20145
2014 07 15
comScoreUnified Digital MeasurementTM4
IAB
International Spiders and Bots List
Methodology
Global
PERSON Measurement
Global
MACHINE Measurement
Panel
Census
Unified Digital MeasurementTM (UDM)
Media Metrix
* comScore(UDM)unified(U)(u)
/
(Social Networking)(Blog)/
(Discussion/Chat)(Instant Messenger)
FacebookPlurkTwitter
yam
/
SkypeLine
IX
2014 07 15
20GMO ResearchASIA Cloud Panel
2014529523528520
527
IX
2014 07 15
IX
Key Findings
(81.5%)/
///
/
1(49.5%)
(123%)
1,171
839809
651
(73.7%55.7%)
(56.8%47.4%)
2014 07 15
IX
(81.5%)
80.5%
///
/(74.1%)
/(63.8%)
2014 07 15
IX
(1
49.5%)
(1
43.4%41.8%)
(123%)
2014 07 15
()
IX
1,171
839
809
651
2014 07 15
IX
(73.7%
55.7%)
(56.8%47.4%)
(37.8%)
2014 07 15
IX
2014 07 15
IX
2014 07 15
(ASIA Cloud Panel)
GMO ResearchASIA Cloud Panel 20
2014/05/022014/05/09
N=523 N=528 N=520 N=527
(02) 3322-2882 c