InsightXplorer Biweekly Report_20150915

20150915

2015 09 15

2015 09 15

2015815172,054comScore Media MetrixPC

2015 09 15

Key Findings 85.3%

YouTube

1,100

3 7

2015 7 YouTube 718.4 (u)PPS 41.6 YouTubeYouTube

52 : 48 18-34 35-54

2015 09 15

Key Findings Top6

(U) dailymotion6-17 (u) PPS18-34 (U) dailymotion35 (U) Yahoo!

(Smart TV)4

(Smart TV)(124.54)(150)(20)

2015 09 15

Key Findings

MV24.5%

7.98

Cross Visiting Top6 EC YouTube Lexus(u) Mercedes-Benz(U) Yahoo! BMW(u) PPS Volkswagen Lexus(U) dailymotion OBVolkswagen

2015 09 15 comScore MMXARO 2015 7

comScore MMX PC (Entertainment - Multimedia) 85.5% 20157 77.3% 75.5% 4 () 3

85.5%

77.3%

75.5%

71.0%

45.1%

Asia Pacific

North America

Latin America

Europe

Middle East - Africa

88.1

246.7

193.5

163.5

117.0

*15

()


2015 7 YouTube 35.4% /YouTube

Netflix

Worldwide

15%2

6%9

35%1

14%3

11%4

9%5

9%6

7%7

6%8

6%10

54%

18%

North America

12%

60%

Latin America

7%

7%

33%

Middle East/ Africa

6%

6%

51%

Europe

9%

9%33%

Asia Pacific

31%

24%

1 2

3

1 2

3

1 2

3

1 2

3

1 2

3

%Reach

*15


61.7 (84%)

39.9 (49%)

14.1 (65%)

12.4 (67%)

11.0 (91%)

9.8 (75%)

8.4 (71%)

6.3 (54%)

3.3 (89%)

3.3 (75%)

China

Japan

India

Indonesia

Vietnam

Taiwan

Thailand

Malaysia

Philippines

Singapore

Hong Kong

99%20157PC 1,100 6 91%

4.5 3 7

55.9

195.8

79.1

212.9

92.3

182.6

185.2

277.4

167.4

195.1

192.7

() ()

*15


2015 7 Top6 YouTube 718.4 (u)(U)Yahoo! 240.6 235.9(u)PPSYouTube YouTube 4 12.3

Media / Measures Total Unique Visitors (000) % Reach Average Daily Visitors (000)

Average Minutes per

Visitor

Average Visits per Visitor

11,970 90.6 3,107 183.2 15.4

7,184 54.4 1,455 242.3 12.3

2,406 18.2 189 7.6 3.7

2,359 17.9 207 6.1 2.9

2,274 17.2 416 3.8 1.7

1,474 11.2 273 37.2 8.5

1,327 10.0 119 26.2 4.0

*comScorePPS


%Age: 6-17

Top6 (U) dailymotion 18-34 (U) dailymotion18-34 51% 6-17 35 (u) PPS(U) Yahoo!

%Gender

46.1%53.9%

50.3%49.7%

47.1%52.9%

52.9 %

47.1%

41.9%58.1%

62.0%38.0%

42.0%

40.5%

37.8%

36.6%

47.3%

51.0%

18.5%

9.7%

15.9%

15.5%

13.9%

17.5%

34.2%

34.8%

42.8%

38.5%

34.9%

27.8% 3.7%

3.9%

6.4%

9.7%

8.7%

8.4%

47.6%52.4% 40.4%14.2% 36.7% 8.7%

%Age: 18-34 %Age: 35-54 %Age: 55+ Media / Measures

2015 09 15

IX Survey(82.3%83.7%) (57.5%59.2%)(Smart TV)(13.3%8.2%)5%

82.3%

57.5%

26.5%

13.3%

83.7%

59.2%

26.3%

8.2%

0% 30% 60% 90%

(Smart TV)

2015

2014

Base:2015 N=1996 2014 N=2658

62.6%

24.3%

9.0%

4.1%

66.3%

21.9%

9.6%

2.2%

0% 20% 40% 60% 80%

(Smart TV)

2015

2014

Base:2015 N=1996 2014 N=2658

(62.6%66.3%)(-3.7%)(24.3%21.9%)(9%9.6%)

2015 09 15

(/)

(Smart TV)43.73.9(Smart TV)1-3

41.7% 32.7% 28.8% 25.3% 24.8% 18.5% 22.8% 24.4%

27.3% 25.5% 29.8% 31.1% 26.4% 32.3% 27.9%

30.6%

20.7% 28.0% 31.6% 35.7% 38.0% 38.0% 38.1% 34.6%

10.2% 13.7% 9.9% 7.9% 10.7% 11.2% 11.1% 10.4%

2014 2015 2014 2015 2014 2015 2014 2015

1 1-3 4-6

(Smart TV)

MEAN 4.84 4.19 3.86 3.764.18 4.17 3.89 3.96

2015 09 15

(/)

24.32(Smart TV)20(Smart TV)(124.54)(150)(20)

15.1% 5.7%

22.5% 15.2%

24.2% 16.8%

33.6%

25.3% 25.6%

17.3%

26.9%

23.2%

23.2% 31.7%

22.4%

22.9% 25.1%

28.8%

21.8%

28.8%

23.1% 22.1%

14.7%

19.3% 9.3%

21.7%

12.1% 18.0%

9.6% 13.0% 5.3%

10.4% 18.3% 22.6%

9.2% 11.8% 9.5% 8.9% 3.9% 8.4%

2014 2015 2014 2015 2014 2015 2014 2015

210 150 90 45 20 5

(Smart TV)

MEAN 105.09 124.54 80.74 100.39 79.15 84.73 50.84 75.16

2015 09 15

MV24.5%MV3.9%

41.1%

38.6%

34.9%

32.7%

29.9%

29.4%

25.9%

24.9%

21.6%

17.9%

32.5%

42.5%

28.5%

8.2%

24.7%

32.9%

20.1%

21.4%

18.9%

20.1%

0% 10% 20% 30% 40% 50%

MV

2015

2014

Base:2015 N=1996 2014 N=2658

2015 09 15

7.98105

33.1% 30.1%

9.0% 8.0%

6.8% 4.7% 3.2% 7.9%

2014 2015

21 16~20 11~15 6~10 5

Base:2015 N=1996 2014 N=2658

7.98

MEAN 7.16 8.8

2015 09 15

/

(49.9%53.7%)29(48.5%48.3)(40.7%32%)19

53.9% 54.9%

27.0% 27.9%

19.1% 17.2%

2014 2015

Base:2015 N=1996 2014 N=2658

49.9%

48.5%

40.7%

37.3%

30.7%

16.4%

53.7%

48.3%

32.0%

27.2%

39.4%

23.0%

0% 20% 40% 60%

2015

2014

Base:2015 N=1996 2014 N=2658

2015 09 15

(65.7%64.1%) (15.5%18.3%)(8.4%)(7.9%)

15.5%

8.4%

7.9%

6.7%

6.5%

6.2%

5.9% 4.8%

4.4%

65.7%

18.3%

6.8%

5.8%

5.4%

7.7%

7.4%

6.6%

5.3%

6.8%

64.1%

0% 10% 20% 30% 40% 50% 60% 70%

2015

2014

Base:2015 N=1996 2014 N=2658

2015 09 15

Cross Visiting Top5 EC (Index) 100 Top5 EC YouTube(u)(U)Yahoo! (U)dailymotionOB

comScore MMXARO 2015 7

120

150 lativ

OB

PAZZO

80

160 lativ

OB

PAZZO

80

160 lativ

OB

PAZZO

80

100 lativ

OB

PAZZO

100

150 lativ

OB

PAZZO

100

250 lativ

OB

PAZZO

2015 09 15

Top5 YouTubeLexus (u)Mercedes-Benz (U)Yahoo!BMW (u)PPS(U)dailymotionVolkswagen


60

160 M-Benz

VW

BMW LEXUS

Audi 0

150 M-Benz

VW

BMW LEXUS

Audi 50

200 M-Benz

VW

BMW LEXUS

Audi

60

110 M-Benz

VW

BMW LEXUS

Audi 20

220 M-Benz

VW

BMW LEXUS

Audi 0

250 M-Benz

VW

BMW LEXUS

Audi

2015 09 15


Media / Measures Total Unique Visitors (000) % Reach Average Daily Visitors (000)

Average Minutes per

Visitor

Average Visits per Visitor

LiTV* 939 7.1 68 10.8 3.0

Coture.com 538 4.1 91 9.0 8.8

LINE TV 83 0.6 7 13.6 4.9 Top5 /

Twitch 1,112 8.4 323 63.5 20.0

LIVEhouse.in 406 3.1 24 9.8 2.4

Piko Live 207 1.6 28 18.1 11.7

iTVer 190 1.4 20 7.8 4.3

RC 183 1.4 13 4.6 2.5 Top5

123KUBO 1,100 8.3 179 47.1 10.2

Love TV Show 803 6.1 109 34.0 11.5

DramaQ 656 5.0 68 10.3 6.4

MapleStage 622 4.7 110 59.3 11.4

FUN-TV 432 3.3 33 2.2 3.5

** *LiTV 20155-7

2015 09 15

comScore 99% 34 50%

comScore Cross Visiting /

Top6 Top5

2015 09 15

(Smart TV)5%(150)(Smart TV)(Smart TV)

MV

107.98

2015 09 15

1033 50.3%

1021 49.7%

19 314 15.3% 20-24 200 9.8% 25-29 193 9.4% 30-34 234 11.4% 35-39 241 11.7% 40 871 42.4%

991 48.2%

520 25.3%

543 26.5%

(IX Survey)

CyberPanel

2015/08/152015/08/17

N=2,05495%,2.16%201507

2015 09 15

comScoreUnified Digital MeasurementTM(UDM) 6IABInternational Spiders and Bots List

Methodology

Global PERSON Measurement

Global MACHINE Measurement

Panel

Census

Unified Digital MeasurementTM (UDM)

Media Metrix

* comScore(UDM)unified(U)(u)

/

*Index 100 100

m [email protected]

Documents

InsightXplorer Biweekly Report_20150915