InsightXplorer Biweekly Report_20150615

20150615

2015 06 15

2015 06 15

AppcomScore Media Metrix/2015515172,161

2015 06 15

Key Findings20154

68.5%5.5

93.9%(97.4%)

900.26.11/844.97.41229.40.11179.80.16

Top6 /(u)511.5(U)(95.2)(u)39.5(U)CTnews66.4

Top6 /(U)ETtoday

15-24(U)ETtoday25-34(U)35-4445(u)NOWnews(u)

2015 06 15

Key FindingsTop6

SETN.COM(U)TVBS

(U)10.512.9

Top6

15-24SETN.COM25-34(U)35-44 ETTV45

/

/

2015 06 15

Key Findings

15.21

(40.9%)(33.4%)App 14.8%/

AppYahoo!ETtoday 37.4%App51.8% App28.8%App34.7%App

2015 06 15

2015468.5%5.5

1197%94%

/ ()

Asia Pacific 558,993 68.5 50.0 74 10.9

China 345,035 71.8 43.7 77 10.1

Japan 49,310 66.9 36.7 52 11.6

India 46,108 56.4 38.9 48 8.5

Vietnam 16,517 89.8 94.2 121 20.0

Indonesia 13,411 63.3 84.1 91 10.0

Taiwan 11,450 93.9 178.8 185 24.2

Thailand 7,041 55.2 25.3 34 8.8

Malaysia 6,881 58.3 50.3 45 9.7

Philippines 4,253 38.1 22.1 20 6.0

Hong Kong 4,202 97.4 119.3 108 16.4

Singapore 3,012 81.7 65.2 68 12.8

*15

comScore MMXARO 2015 4

2015 06 15

/

/

*


/

(U)Yahoo (u) SETN.COM (U)

(U)yam (U) (U)TVBS

(U)MSN (U)ETtoday

(U) (U)

(U)Ctnews ETTV

(u)NOWnews PeoPo

2015 06 15

20154PC900/PC840

4525-34


52.1% 52.9% 54.7% 56.8%

47.9% 47.0% 45.3% 43.2%

15-24 17.6% 23.9% 27.0% 27.2%

25-34 26.2% 25.4% 27.8% 29.0%

35-44 25.2% 22.7% 22.9% 24.5%

45+ 26.3% 21.8% 16.9% 16.6%

() 900.2 844.9 229.4 179.8

() 923.8 732.6 11.5 8.0

() 611.1 740.5 11.1 15.7

/

*6

2015 06 15

20154Top6 /(u)PC511.5(U)(U)ETtoday480PC(U)95.2(U)39.5(U)Ctnews66.4


0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

0 10 20 30 40 50

*

Top6 / ()

(u) 5,115 38.1%

(U) 5,021 37.4%

(U)ETtoday 4,860 36.2%

(U) 3,433 25.5%

(U)Ctnews 3,341 24.9%

(u)NOWnews 1,832 13.6%

2015 06 15

(Composition Index UV)Top6 /100100

(U)ETtoday

15-24(u)(u)NOWnews35-44


100 105 100 94 101 130

105 112 115 102 106 79

(u) (U)

15-24 25-34 35-44 45+

105 109 95 90

132 99 109 110 100

123

83 96

(U)Ctnews (u)NOWnews

99 105 101 95

138 121 111 112 95

110

70 81

(U)ETtoday (U)

Top6 /

2015 06 15

20154PCSETN.COM131.4(U)TVBS82.157.9SETN.COM(U)410.512.9


0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

0 3 6 9 12

Top6 ()

SETN.COM 1,314 9.8

(U)TVBS 821 6.1

579 4.3

(U) 209 1.6

ETTV 132 1.0

82 0.6

*

2015 06 15

(Composition Index UV)Top6 (U)

SETN.COM(U)TVBS15-24

25-34(U)ETTV35-4445


103 107 97 93

149 136 111 128 95 84

59 71

SETN.COM (U)TVBS

15-24 25-34 35-44 45+

125 126

73 71 62 60

131

61

155 114

89

169

ETTV

100 129

100 68

96 68

115 139

106 149

110 81

(U)

Top6

2015 06 15

(57.2%46.8%)(10.4%)

4.7%

81.5%

76.5%

57.2%

39.7%

19.2%

85.8%

77.7%

46.8%

39.3%

19.9%

0% 30% 60% 90%

2015 2014

Base:2015 N=2128 Base:2014 N=2218

May 2015

+10.4%

37.6%

32.9%

18.7%

7.7%

3.1%

41.0%

33.7%

14.0%

7.6%

3.7%

0% 10% 20% 30% 40% 50%

2015 2014

Base:2015 N=2128 Base:2014 N=2218

May 2015

+4.7%

2015 06 15

/

/

30.7%

34.8%

35.9%

42.1%

44.1%

56.7%

54.5%

50.1%

52.0%

45.4%

42.0%

35.9%

14.4%

14.5%

11.8%

11.7%

13.3%

7.3%

0.4%

0.3%

0.7%

0.5%

Base:/ N=1145 May 2015

2015 06 15

/

/(35.8%)40(32.0%)(30.4%)

35.8%

32.0% 30.4%

25.5%

23.1% 22.2%

19.5%

19.1%

14.5%

13.3%

0% 10% 20% 30% 40%

Base:/ N=1145 May 2015

2015 06 15

/

/(47.9%)19(45.8%)19(41.8%)1940

47.9%

45.8% 41.8%

29.2%

28.6% 26.3%

22.1%

19.1%

14.8%

13.6%

0% 10% 20% 30% 40% 50%

/

Base:/ N=1145 May 2015

2015 06 15

/

15.216-10(34.8%)20

/(40.9%)40

(33.4%)App14.8%

40.9%

33.4%

14.8% 10.5%

0.4% /

App

Base: N=1218 May 2015

16.5%

34.8% 26.0%

13.1% 9.7% 5

6~10

11~20

21~30

31

Base: N=1218 May 2015

48.9%

39.2% 29.7%

28.2%

22.0% 7.2%

6.7%

6.0%

5.8%

5.2%

0% 10% 20% 30% 40% 50%

App

Base: N=1218 May 2015

42.8%

36.7%

20.3%

14.9%

14.9% 11.9%

11.7%

10.4%

31.4%

19.8%

11.4%

1.7%

9.0%

7.2%

2.4%

9.5%

0% 10% 20% 30% 40% 50%

Yahoo

ETtoday

TVBS

udn News

App

App

Base:App N=180 May 2015

2015 06 15

/App

(48.9%)/(39.2%)(29.7%)

App(42.8%31.4%)Yahoo!(36.7%19.8%) ETtoday (20.3%11.4%)

2015 06 15

App/

App37.4%App51.8% App

App28.8%App34.7%App

1.6% 3.1%

24.3% 15.2%

45.3% 47.0%

16.0% 22.2%

12.8% 12.5%


2.5%

14.7% 4.2%

45.4%

43.9%

27.4% 38.4%

10.0% 13.5%


2015 06 15

comScore94PC

/35

TA

2015 06 15

()()1/

AppAppYahoo!AppETtoday AppApp

2015 06 15

Appendix (comScore MMX, April 2015, Taiwan, 6+, PC Only)

Top12 ()

()

(U) 980 7.3 50 2.4 3 2.1 619 4.6 34 3.3 3 1.8 296 2.2 16 2.7 4 1.8 206 1.5 10 0.3 2 1.5 133 1.0 6 3.1 4 1.6 PeoPo 102 0.8 6 3.2 2 2.4 87 0.7 4 2.2 2 1.5 73 0.5 3 2.0 2 1.2 69 0.5 3 1.0 2 1.3 61 0.5 3 3.5 6 1.6 52 0.4 2 2.3 6 1.4 37 0.3 2 34.4 188 1.6

Top3 ()

()

(U)Yahoo 8,618 64.1 2,797 105.1 69 18.1 (U)yam 945 7.0 110 7.1 7 3.9 (U)MSN 722 5.4 140 14.3 15 6.8


2015 06 15

1087 50.3% 1074 49.7%

19 345 16.0%20-24 218 10.1%25-29 208 9.6%30-34 262 12.1%35-39 253 11.7%40 875 40.5%

1039 48.1% 538 24.9% 584 27.0%

(IX Survey)

CyberPanel

2015/05/152015/05/17

N=2,16195%,2.11%201504

2015 06 15

comScoreUnified Digital MeasurementTM(UDM) 6IABInternational Spiders and Bots List

Methodology

Global PERSON Measurement

Global MACHINE Measurement

Panel

Census

Unified Digital MeasurementTM (UDM)

Media Metrix

* comScore(UDM)unified(U)(u)

/

* Composition Index UV100100

m [email protected]

Documents

InsightXplorer Biweekly Report_20150615