International BusinessInternational Business

孙凤孙凤sunfeng3386@126.comsunfeng3386@126.com

Aims of this courseAims of this course

To learn some Business EnglishTo learn some Business English

To learn some new Business knowledgeTo learn some new Business knowledge

Preparation for this periodPreparation for this period

Find out some information and commenFind out some information and comment about the moviet about the movie The Treatment Gua Sh The Treatment Gua Shaa （《刮痧》）（《刮痧》） and, if possible, watch thand, if possible, watch the movie.e movie.

Definition:Definition: Scraping of the back and other areas to release blScraping of the back and other areas to release blocked ocked QiQi (energy) and to cure other illnesses. (energy) and to cure other illnesses. GuaGua means “to scrape” and means “to scrape” and ShaSha means “red skin r means “red skin rash” (in other words, the result of the ash” (in other words, the result of the GuaGua).).

Cures:Cures: Gua Sha is used to cure the common cold, flu, brGua Sha is used to cure the common cold, flu, bronchitis, asthma, headaches, fevers, chills, cough,onchitis, asthma, headaches, fevers, chills, cough, abdominal complaints, diarrhea, as well as chro abdominal complaints, diarrhea, as well as chronic disorders involving pain and blocked nic disorders involving pain and blocked QiQi..

Technique:Technique: The practitioner uses a section of cow horn or a The practitioner uses a section of cow horn or a wooden scraper to scrape the back, neck, buttocwooden scraper to scrape the back, neck, buttocks and limbs. Oil is used as a lubricant on the skin ks and limbs. Oil is used as a lubricant on the skin to lessen the pain of the scraping.to lessen the pain of the scraping.

A Chinese couple were deprived oA Chinese couple were deprived of the customody of their son in USf the customody of their son in US

AA

http://www.dyddy.com/html/image_detail/1/485.html

After years of hard work, Xu Datong, a CAfter years of hard work, Xu Datong, a Chinese immigrant to the US, has finally ahinese immigrant to the US, has finally achieved success as an outstanding video chieved success as an outstanding video game designer. With his promising careegame designer. With his promising career and loving family, he feels he has becor and loving family, he feels he has become a true American. Datong’s father come a true American. Datong’s father comes over from China, and uses a traditiomes over from China, and uses a traditional Chinese medical technique, called gnal Chinese medical technique, called guasha, to treat Datong`s son, Dennis. Uuasha, to treat Datong`s son, Dennis. Unexpectedly, an American doctor thinks nexpectedly, an American doctor thinks the bruises on Dennis` back left by the gthe bruises on Dennis` back left by the guasha treatment are signs of child abuse.uasha treatment are signs of child abuse.

The American hospital staff accused the The American hospital staff accused the parents of child abuse and took away thparents of child abuse and took away their son. The American justice system takeir son. The American justice system takes control of the case and exaggerates ees control of the case and exaggerates every possible cultural misunderstanding. very possible cultural misunderstanding.

The film gets intense after the father "kiThe film gets intense after the father "kidnaps" his own son from a welfare sheltdnaps" his own son from a welfare shelter. As the police chases after the run-awer. As the police chases after the run-away father, the media also jumps into the ay father, the media also jumps into the mess. In the end, the child's grandfather mess. In the end, the child's grandfather somberly leaves the United States, and tsomberly leaves the United States, and the father has no choice but hands over hhe father has no choice but hands over his son to the authority. is son to the authority.

刮痧刮痧 (2002) - (2002) - 故事梗概故事梗概 电脑动画设计师许大同与妻子简宁到美国奋斗八年，两人都事业电脑动画设计师许大同与妻子简宁到美国奋斗八年，两人都事业

有成，儿子丹尼斯聪明可爱，是夫妻俩的宝贝。老父亲从中国来看有成，儿子丹尼斯聪明可爱，是夫妻俩的宝贝。老父亲从中国来看望儿子一家人，可许大同为了尽快融入美国社会，在儿子面前只讲望儿子一家人，可许大同为了尽快融入美国社会，在儿子面前只讲英语。 爷爷与孙子在家，丹尼斯偶有不适没去学校，爷爷不懂英文，英语。 爷爷与孙子在家，丹尼斯偶有不适没去学校，爷爷不懂英文，便用中国传统的刮痧疗法为孙子治病，很快就好了，大家都没放在便用中国传统的刮痧疗法为孙子治病，很快就好了，大家都没放在心上。 一天，丹尼斯不慎碰伤，大同将他送到医院，医生在为孩子心上。 一天，丹尼斯不慎碰伤，大同将他送到医院，医生在为孩子检查时看到背上紫红色的刮痕，不知是什么原因，认为大同虐待孩检查时看到背上紫红色的刮痕，不知是什么原因，认为大同虐待孩子，报告了保护儿童权益的机构，该机构以虐待儿童的罪名将大同子，报告了保护儿童权益的机构，该机构以虐待儿童的罪名将大同送上法庭，由于大同拿不出刮痧是中医的一种治疗方法的证据，法送上法庭，由于大同拿不出刮痧是中医的一种治疗方法的证据，法院判丹尼斯由儿童福利院监管。 许大同气愤之余提出上诉，他拼命院判丹尼斯由儿童福利院监管。 许大同气愤之余提出上诉，他拼命举证自己是如何爱自己的儿子，可由于文化背景的不同；控方律师举证自己是如何爱自己的儿子，可由于文化背景的不同；控方律师的举证：妻子难产时，他因工作忙没到医院陪；儿子与公司老板的的举证：妻子难产时，他因工作忙没到医院陪；儿子与公司老板的儿子玩游戏冲突时，他打了儿子一巴掌；为了父亲的事他将睡觉的儿子玩游戏冲突时，他打了儿子一巴掌；为了父亲的事他将睡觉的儿子独自放在家里；甚至他设计的动画游戏中歌颂孙悟空也遭到指儿子独自放在家里；甚至他设计的动画游戏中歌颂孙悟空也遭到指责……，这些许大同认为理所当然的事竟然都成了对他不利的证据，责……，这些许大同认为理所当然的事竟然都成了对他不利的证据，他忍无可忍，愤怒地扑向控方律师。 官司输了，工作丢了，为使孩他忍无可忍，愤怒地扑向控方律师。 官司输了，工作丢了，为使孩子能尽快回家，他与妻子分居，一家人陷入了悲痛、无奈之中。 圣子能尽快回家，他与妻子分居，一家人陷入了悲痛、无奈之中。 圣诞之夜，思子心切的许大同身穿圣诞老人的服装，冒险从外面爬楼诞之夜，思子心切的许大同身穿圣诞老人的服装，冒险从外面爬楼进了自己的家，与丹尼斯拥抱在一起，用行动证明了自己对儿子的进了自己的家，与丹尼斯拥抱在一起，用行动证明了自己对儿子的爱，感动了到场的警察和所有的人，弥合了中西方文化的误会与冲爱，感动了到场的警察和所有的人，弥合了中西方文化的误会与冲突。突。

discussion on the movie oduction discussion on the movie oduction

Group discussion on two questions: Group discussion on two questions:

1. Who is to blame for bringing about so man1. Who is to blame for bringing about so many troubles and so much misery to that Chiney troubles and so much misery to that Chinese family?se family?

2. What is the most impressive scene for you ?2. What is the most impressive scene for you ?(5 minutes)(5 minutes)

To sum up, no one is to blame. It is th

e differences in the Chinese and Americ

an cultures that cause misunderstandin

g and hurt. We should also realize, how

ever, love and affection among men, so

metimes and to some extent, though, ca

n surpass the cultural misunderstanding

s and conflicts.

CULTURECULTURE

A Talk about the following questions A Talk about the following questions (3-5 minutes) :(3-5 minutes) :

What is CULTURE?What is CULTURE? What does CULTURE include? What does CULTURE include?

A definition for referenceA definition for reference

Culture—the Culture—the customscustoms, , beliefsbeliefs, , artart, , musicmusic,,

and all the other products of and all the other products of human human thoughtthought

made by a made by a particular groupparticular group of people at a of people at a particular time. (particular time. (What do those italicized parts What do those italicized parts

imply?)imply?)

Cultures always vary from one group of people to another .

A group of people’s culture may change along with the changes of times.

A more formal definition of CulturA more formal definition of Culturee

An integrated system of learned behavioAn integrated system of learned behavior patterns that are characteristic of the r patterns that are characteristic of the members of any given society.members of any given society.

BeliefsBeliefs—Buddhism, Christianity, —Buddhism, Christianity, reincarnation,…reincarnation,…

more examples, please?

CustomsCustoms—Spring festival, Christmas, … —Spring festival, Christmas, …

more examples, please?

Art—Art—

More examples, please?

EatingEating

The elements of cultureThe elements of cultureLanguageLanguage VerbalVerbal NonverbalNonverbalReligionReligionValues and attitudesValues and attitudesManners and customsManners and customsMaterial elementsMaterial elementsAesthetics Aesthetics EducationEducationSocial institutionsSocial institutions

Verbal languageVerbal language

Language has been described as the mirLanguage has been described as the mirror of culture.ror of culture.

Messages are conveyed by the words usMessages are conveyed by the words used, by how the words are spoken(eg. Toed, by how the words are spoken(eg. Tone of voice), and through nonverbal meane of voice), and through nonverbal means such as gestures, body position, and ns such as gestures, body position, and eye contact.eye contact.

The following are some nonverbal signals of China and US. Please talk about their implications and the misunderstanding they may cause when used in different cultures.

More examples are welcome

Roman Arena and thumbsRoman Arena and thumbs Juvenal refers to the Roman custom of spectators’ vJuvenal refers to the Roman custom of spectators’ v

oting on the fate of wounded gladiators with their thuoting on the fate of wounded gladiators with their thumbs. You may think a gladiator would appreciate the mbs. You may think a gladiator would appreciate the crowd’s “thumbs up”, but exactly the opposite is tcrowd’s “thumbs up”, but exactly the opposite is true. Where we give thumbs up as a sign of approval, it rue. Where we give thumbs up as a sign of approval, it meant death to its Roman recipient; much to the crowmeant death to its Roman recipient; much to the crowd’s delight.d’s delight.

Thumbs down, signified “swords down,” which meaThumbs down, signified “swords down,” which meant the loser was worth more to them alive than dead, nt the loser was worth more to them alive than dead, and he was spared apparently so he could make up foand he was spared apparently so he could make up for his disgrace the next time he appeared in the arena. r his disgrace the next time he appeared in the arena. Keep this in mind the next time you give someone the Keep this in mind the next time you give someone the “thumbs up” sign“thumbs up” sign

Functions of languageFunctions of language 1. To gather and evalue information1. To gather and evalue information

2. To get closer to local society2. To get closer to local society

3. To communicate within and outside compa3. To communicate within and outside companies.nies.

4. To better understand contexts.4. To better understand contexts.

““tabling a proposal”tabling a proposal”

US:US: delay a decision delay a decision

British:British: immediate action immediate action

““by the end of the day”by the end of the day”

British: when they have completed the jBritish: when they have completed the jobob

Literally: within 24 hoursLiterally: within 24 hours

““bombed”bombed”

British: successBritish: success

US: failureUS: failure

““ 抻”抻”

拽一拽拽一拽 等一等等一等

ReligionReligion

ChristianityChristianity Islam Islam HinduismHinduism BuddismBuddism ConfucianismConfucianism

山东大学老校教堂山东大学老校教堂

ChristianityChristianity Catholicism: questions making moneyCatholicism: questions making money

Protestantism: emphasizes the importancProtestantism: emphasizes the importance of work and the accumulation of wealth.e of work and the accumulation of wealth.

Question:Do you think there is any relatioQuestion:Do you think there is any relationship between religion and a country’s dnship between religion and a country’s development?evelopment?

The Great Mosque in MeccaThe Great Mosque in Mecca

Muslim WomenMuslim Women

IslamIslam

Fatalism and traditionalism have deterrFatalism and traditionalism have deterred economic development in countries ed economic development in countries observing the religion.observing the religion.

QuestionQuestion ：： How can cosmetics be best sold to MusliHow can cosmetics be best sold to Musli

m women?m women?

印度教圣城瓦拉纳西之恒河畔一瞥。印度教圣城瓦拉纳西之恒河畔一瞥。

瓦腊纳西大学中的印瓦腊纳西大学中的印度教寺庙 度教寺庙

印度教传统的“卐”印度教传统的“卐”字旗迎风飘扬。字旗迎风飘扬。

HinduismHinduism

Individual effort is hamperedIndividual effort is hampered Family is importantFamily is important

Question: Question: How can religion affect consumption patHow can religion affect consumption pat

terns?terns?

四臂观音四臂观音

BuddhismBuddhism

The aim is to achieve a spiritual state maThe aim is to achieve a spiritual state marked by an absence of desire. rked by an absence of desire.

How can it affect the economic developHow can it affect the economic development?ment?

Standard sculpture of ConfuciStandard sculpture of Confuciusus

ConfucianismConfucianism

A code of conduct rather than a religionA code of conduct rather than a religion

Loyalty and relationshipsLoyalty and relationships

吾十有五而志于学吾十有五而志于学 ,,三十而立三十而立 ,,四十不惑四十不惑 ,,五十而知天命五十而知天命 ,,六十而耳顺六十而耳顺 ,,七十而从心所七十而从心所欲欲 ,, 不逾矩不逾矩 ..

德不孤德不孤 ,,必有邻必有邻 . .

不在其位不在其位 ,, 不谋其政不谋其政 ..

于丹 《论语心得》于丹 《论语心得》 值得一读值得一读