2. Consult Design Deliver 88 percent of women feel their hair
has an effect on their confidence. -Clairol
3. At-home hair color remains one of the most anxiety-inducing
beauty processes. It has stress points that begin when picking a
shade and continue into the application. -Wall Street Journal
Consult Design Deliver
4. Deliverables: UberHeadz takes anxiety out of this equation
Reduces cost to consumer Increases confidence in outcomes Consult
Design Deliver
5. Emily, a stay-at-home mom in Reston, Va., delved into home
hair color and botched the job. She turned her medium- brown hair
jet black. "It looks like you just can't mess it up," Emily, 34,
says. "But, yeah, you can totally mess it up. -Wall Street Journal
Consult Design Deliver
6. UberHeadz does the easy part by: Providing a customized
formula Formulated by our licensed professionals Detailed written
instruction Educational videos on application process Consult
Design Deliver
7. 79% of women claim professional products keep hair coloring
from fading - Survey by Statistic Brain Consult Design Deliver
8. At-home hair color is hot. During the 2011, many women
traded pricey salon services for home color. Now, more women are
sticking with home hair color, either exclusively or for touch-ups
to lengthen the time between salon visits. 6 in 10 people who used
home hair color in the past year have switched from the salon to
save money & time. -Mintel Survey, Wall Street Jounral Consult
Design Deliver
9. Wall Street Journal More women try this at home (May 17,
2012) After years of struggling for growth, sales of home hair
color reached an estimated $1.9 billion last year, up 3.1% from the
previous year, according to Mintel. The research firm estimates
sales will rise almost 16% more over the next five years, reaching
$2.2 billion in 2016.
10. Home color's timesaving aspect is another part of its
appeal, especially for higher-income shoppers. Rather than spend
three hours at a salonwith the additional cost of a baby sitter for
somewomen need just an hour, on their own schedule, to color at
home. One in five people with income of $100,000-plus reported
using at-home hair color in the past 12 months. Wall Street Journal
More women try this at home (May 17, 2012)
11. Over the years this industry has changed and evolved as
most business concepts. The economy shift in the last 10 years has
certainly affected this industry. Consumers are having to pick and
choose carefully what they can afford which has come down to a hair
cut or color. Many cannot cut their own hair so many have been
forced to retail shelves for color products. This is their only
obvious choice beyond growing out their natural hair color and we
want to change that choice. Consult Design Deliver
12. Distributors of professional hair color have locked down
the ability to sell consumers our professional line of products
with many good reasons. First, it is important to understand the
chemistry of these products and how to use them accurately which is
why the license is required. Consult Design Deliver
13. Second, the preservation of these products to be used
creatively, unlike the retail box brands each of our colors has to
be mixed for customization and not a one size fits all approach.
Last, there are safety measures and liability. This is where
UberHeadz comes in and I have come up with a way to get these
products to the consumer with all this in mind. Consult Design
Deliver
14. We offer a video consultation for the consumer in order to
determine their need. Once we have determined their need, we then
can customize the color to the consumer. Finally, we package the
product in unmarked vacuum sealed packages and send directions on
application. We go one step further to provide visual instructions
through our website to lend extra support to he consumer. Consult
Design Deliver
15. At just a 5% market share, that equates to $110 Million in
sales At 80% margins, that equates to $88 Million Gross Profit
Thank you! Consult Design Deliver