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Jumpstart Interactive 2013
What to watch for in 2013:5 key digital and social marketing trends
11th January 2013
Jumpstart Interactive 2013
2013 will be about:
• Connectivity
• Mobile
• Content
• Personalisation
• Collaboration
Jumpstart Interactive 2013
Connectivity
• 100 million tweets per minute
• 1 billion active facebook users
• 200 million + LinkedIn users
• 500 million Google + users
• 800 million unique monthly visitors to YouTube
• 34 million new Wordpress blog posts every month
Jumpstart Interactive 2013
Which means:
• Huge opportunities for positive brand reinforcement
Jumpstart Interactive 2013
Which means:
• Even bigger opportunities for negative sentiment
Jumpstart Interactive 2013
Mobile
• Worldwide mobile internet usage forecast to overtake desktop internet usage in 2014
• 64% of smartphone users shop online using their mobile; 75% would change brands if offered real-time discounts instore
• 125 million people play games on their mobile device in the UK and the USA; 46% of all time spent playing video games is on mobile devices
Jumpstart Interactive 2013
Which means:
• Constant comparison of products, services, customer service, customer experience
• Real-time responses and solutions becoming the “new normal”
• Traditional business models and sales channels are being upended
Jumpstart Interactive 2013
Content
• Every minute:
• 48 hours of video uploaded to YouTube
• Facebook users share 684,478 pieces of content
• Google receives 2 million search queries
Jumpstart Interactive 2013
Which means:
• Relevant, engaging content matters more than ever
• “Content marketing” is becoming more important as a means to support and define brand ethos, differentiate from competitors, engage potential customers, build customer loyalty
• Quality, relevance, value are key
Jumpstart Interactive 2013
Personalisation
• Communications need to be:
• Individual
• Relevant
• Timely
• Responsive
Jumpstart Interactive 2013
Collaboration
• Sharing: ideas, feedback, content, innovations
• Media: online, offline
• Data: customer insight and intelligence
• Real world, virtual world
Jumpstart Interactive 2013
0773 9300 322
Bringing brands and business to life: strategic, social, creative, digital
@fionamulliner
Jumpstart Interactive 2013
Sources
• socialbakers.com
• techcrunch.com
• Huffington Post UK
• thesocialskinny.com
• google.com
• facebook.com
• youtube.com
• linkedin.com
• digby.com
• koozai.com
• thesixthaxis.com
• nike.com
• shankman.com
• intel.com
• grindtv.com
• domo.com
