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Kandidatspeciale Deltagelse, indlevelse og interesse

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  • K B E N H A V N S U N I V E R S I T E T

    Kandidatspeciale

    Ccilie Kronborg Olsen og Sofie Nrgrd Nielsen

    Deltagelse, indlevelse og interesse

    - Hvordan skabes engagerende museumsformidling p danske

    kulturhistoriske

    kulturhistoriske museer

    Vejleder: Lennart Bjrneborn

    Afleveret den: 22/09/2015

  • 1

    Institutnavn: Det Informationsvidenskabelige Akademi, Kbenhavns Universitet

    Forfattere: Ccilie Kronborg Olsen og Sofie Nrgrd Nielsen Titel og evt. undertitel: Deltagelse, indlevelse og interesse Hvordan skabes

    engagerende museumsformidling p danske kulturhistoriske museer

    Title / Subtitle: Participation, empathy and interest How engaging museum

    communication is created in Danish cultural history museums Vejleder: Lennart Bjrneborn Afleveret den: 22. september 2015 Ordoptlling: 245.394 anslag / 102,2 normalsider

    Alle billeder og tabeller er taget/lavet af os medmindre der str andet.

    Forsidebilledet bestr af egne billeder samt billeder fra copenhagen.dk,

    magasinetkunst.dk, aok.dk og af Lars Bertelsen fra aarskov.com, som optrder senere i

    specialet.

  • 2

    Abstract

    During the last decade the museums have experienced a paradigm shift where their focus

    has turned from conveying collections to providing their users with a fulfilling museum

    experience. In connection to this many museums use the term engagement when

    describing their exhibitions. In this thesis we wanted to examine this term, and how

    engagement is seen in Danish cultural history museums. In order to do this we chose the

    newly built Moesgaard Museum, just outside Aarhus, and the Museum of Copenhagen

    (Kbenhavns Museum) as our case studies, and studied them through interviews with

    users of the museums and an employee from each museum. Our goal with this study was

    to introduce a number of guidelines to be used in the making of an engaging museum

    exhibit.

    In our analysis of the exhibitions at the two museums, we found that they communicated to

    their users in different ways. The most obvious difference is in layout and design of the

    exhibitions. At Moesgaard Museum they focused on designing for people in the scale of

    1:1 and use light and sound effects to create an atmosphere of the past which is the general

    theme of the museum. The authentic objects only play a minor role in the overall story that

    they are trying to tell. At the Museum of Copenhagen they have a more traditional

    approach to the exhibits as the authentic objects play a leading role in communicating the

    history and the future of Copenhagen. Another difference we have noticed through our

    interviews with users at the two museums is the type of interest initiated by the object

    displays. At Moesgaard Museum they arouse a situational interest in their users by making

    use of dramatised spaces that speak to the senses and create an immediate understanding.

    At the Museum of Copenhagen the users are engaged by their relational interest because

    the objects are recognisable and therefore easy to relate to. In the light of this we see that it

    is important to present the museum objects in a context that the users can relate to, through

    their prior knowledge and everyday experience.

    A crucial finding in this thesis is the fact that participation not only exist when users are

    actively engaged, it can also take place when the users are passive but feel like they are

    participating as part of an event.

    Our findings is summarised in 9 guidelines which are presented at the end of this thesis.

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    Indholdsfortegnelse

    1. Indledning .................................................................................................................................... 5

    2. Problemformulering ................................................................................................................... 7

    3. Metodeovervejelser .................................................................................................................... 7

    3.1 Hvordan besvares problemformuleringen? ....................................................................... 7

    3.2 Begrundelse for valg af museerne ..................................................................................... 8

    3.3 ndringer i problemformuleringen ................................................................................. 10

    3.4 Interview .............................................................................................................................. 10

    3.4.1 Interview med museumsmedarbejder ..................................................................... 11

    3.4.2 Interview med brugere ............................................................................................... 12

    3.5 Specialets opbygning .......................................................................................................... 14

    4. Engagement - et flydende begreb ......................................................................................... 15

    4.1 Motivation ............................................................................................................................ 15

    4.2 Skabe forbindelse mellem de besgendes hverdag og museers viden ...................... 17

    4.3 Engagement som en proces .............................................................................................. 21

    4.4 Drivers of engagement ....................................................................................................... 24

    4.5 Brugerinddragelse ............................................................................................................... 28

    5. Analyse ....................................................................................................................................... 30

    5.1 Moesgaard Museum ............................................................................................................. 30

    5.1.1 Moesgaard Museum - Hvordan................................................................................... 33

    5.1.2 Moesgaard Museum - Resultater og analyse ........................................................... 35

    5.1.2.1 Hvad kendetegner informanterne .................................................................... 36

    5.1.2.2 Hvad var engagerende? ....................................................................................... 39

    5.1.2.3 Hvad betyder engagement for informanterne? .............................................. 47

    5.2 Kbenhavns Museum .......................................................................................................... 57

    5.2.1 Kbenhavns Museum - Hvordan ................................................................................ 59

    5.2.2 Kbenhavns Museum - Resultater og analyse ......................................................... 61

    5.2.2.1 Motivation for museumsbesg ........................................................................... 61

    5.2.2.2 Hvad fandt informanterne engagerende? ........................................................ 63

    5.2.2.3 Hvad betyder engagement for informanterne? .............................................. 75

    6.1 At tale til brugernes interesser ........................................................................................ 83

    6.1.1 Genstande og historier ............................................................................................... 86

    6.1.2 Wauw-genstande ......................................................................................................... 91

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    6.2 At tale til brugernes motivation ...................................................................................... 94

    6.3 Oplevelseskonomi og autenticitet ................................................................................. 98

    6.4 Retningslinjer for engagerende museumsformidling .................................................. 103

    7. Konklusion ................................................................................................................................ 107

    8. Perspektivering ....................................................................................................................... 111

    Litteraturliste ............................................................................................................................... 113

    Bilag 1-12

    Ansvarsfordeling:

    Ccilie Kronborg Olsen har haft ansvar for analysen af Moesgaard Museum, samt

    teoriafsnittene 4.3 og 4.4.

    Sofie Nrgrd Nielsen har haft ansvar for analysen af Kbenhavns Museum, samt

    teoriafsnittene 4.2 og 4.5.

    Resten af specialet er skrevet i fllesskab.

  • 5

    1. Indledning

    Igennem vores studietid har vi, isr de seneste par r, begge arbejdet meget med museer

    og formidling, og i den forbindelse er vi flere gange stdt p vendingen engagerende

    formidling. Det kunne vre i rsberetninger, fondsbegrundelser, eller i museernes

    visioner og missioner. Vi har begge studset over dette, for hvad betyder egentlig

    engagement, og hvordan sikrer man sig, at ens formidling er engagerende?

    Museerne har i de sidste r gennemget hvad man kalder et paradigmeskift eller et cultural

    turn, hvor man er get fra at have fokus p samlingen, til at have fokus p brugerne, og

    formidlingen er get fra at vre ho

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