Kapisanan Ng Mga Brodkasters Ng Pilipinas

8/10/2019 Kapisanan Ng Mga Brodkasters Ng Pilipinas

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KAPISANAN NG MGA

BRODKASTERS NG PILIPINAS

(Association of Broadcasters of thePhilippines


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What is the KBP?

The KBP is the Kapisanan n! "!aBrod#aster n! Pilipinas (Association ofBroadcasters of the Philippines$ the

fore"ost %roadcast "edia or!ani&ation inthe co'ntr$ co"posed of o)ners andoperators of radio and tele*ision stations(Re!'lar Me"%ers and the radio and

tele*ision stations the"sel*es (AssociateMe"%ers+


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Vision

The KBP shall %e an or!ani&ation that ad*ancesand s'stains the hi!hest standards of ,'alit inthe %roadcast ind'str thro'!h the e-ercise ofself.re!'lation for responsi%le %roadcastin!+

It shall ad*ocate positi*e chan!e % 'pholdin!the social$ c'lt'ral and econo"ic de*elop"ent ofthe nation+

It shall represent and pro"ote the interest and)elfare of its "e"%ers and the %roadcastind'str at all ti"es$

"indf'l of its d't to God$ co'ntr and people+


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Mission Statement

/e shall defend and 'phold press freedo"$free speech and e-pression and the ri!ht ofthe people to p'%lic infor"ation+

/e shall enco'ra!e and enhance thepractice and de*elop"ent of the hi!hestethical standards and *al'es in o'r%roadcast content and ser*ices+

/e shall pro"ote the hi!hest le*el ofprofessionalis" in the practice of the

%roadcast profession+


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Mission Statement

/e shall stri*e to foster and preser*e 'nit andpro"ote fair co"petition a"on!st o'r"e"%ers and in the co""'nities )here )eoperate+

/e shall adopt the latest trade practices andfeasi%le technolo!ies that pro"ote theecono"ic *ia%ilit of the %roadcast ind'str+

/e shall contri%'te in the pro"otion ofecono"ic$ social and c'lt'ral de*elop"ent ofo'r nation and ad*ocate concern for theen*iron"ent+


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What are the aims and purposes of the organization?

The KBP )as or!ani&ed to ele*ateprofessional and ethical standards inPhilippine %roadcastin!$ pro"otesocial responsi%ilit in %roadcastin!$)or# for the ad*ance"ent of the

%roadcast ind'str and protect theri!hts and interests of %roadcasters$se"inars and conferences$


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How does the KBP achieve these aims and purposes?

0To achie*e these ai"s and p'rposes$ the KBPi"ple"ents se*eral pro!ra"s and pro1ects$

s'ch as enforce"ent of a code of cond'ct for%roadcast stations$ radio research pro1ects$liaison )ith !o*ern"ent a!encies and otheror!ani&ations$ i"ple"entation of technicalstandards for %roadcast stations$ p'%lic ser*iceca"pai!ns on radio and T2$ a)ards fore-cellence$ accreditation of

anno'ncers$ and "ore+


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BRO!"S# "O!$%rtic&e '( *ews and Pu+&ic ,airs-

Ne)s "'st %e a%le to infor" the p'%lic$ it"'st %e fact'al and strai!htfor)ard$ thedail pro!ra""in! of 34 "in'tes sho'ld

%e de*oted to ne)s+ Acceptin! an for" of %ri%er to p'%lish

falsit or to "a#e stories pre*alent isprohi%ited+

E-pressin! personal opinions isdisco'ra!ed to a*oid plantin! %iases onthe listeners+


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%rtic&e '( *ews and Pu+&ic,airs-

Selection of credi%le so'rces "'st %ecaref'll done+

Identit of ne)s so'rces "'st "e stated$

'nless con6dentialit )as de"anded 'pon!ettin! the ne)s+

Airin! of r'"ors or !ossips shall in place ofne)s is prohi%ited+

7ncon6r"ed reports shall not %e aired 'nlessi""ediatel necessar for p'%lic #no)led!e$and "'st %e *eri6ed as soon as possi%le+


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%rtic&e '( *ews and Pu+&ic ,airs-

Inter*ie)s "'st %e properl presented and"'st not %e edited+

8on*entional "ethods "'st 6rst %e 'sed+

7ncon*entional "ethods are onl 'sed if thethere are no others resorts+

Onl trained 1o'rnalists shall 'se 'ncon*entionaltechni,'es in infor"ation !atherin!

La%els and identit of s'%1ects of a'dio$ *ideoand photo 6les "'st %e *isi%le in ti"e%roadcastin!+


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%rtic&e '( *ews and Pu+&ic ,airs-

Re.enact"ent of e*ents "'st %eclearl la%eled+

Ne)s and co""entaries "'st not %esensationali&ed+

Ad*ertise"ents "'st %e clearldistin!'ished fro" the ne)s+


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rtic&e .( na&/sis and"ommentaries

Analsis and co""entaries shall %ea%le to enco'ra!e p'%lic disc'ssionof iss'es$ shall %e handled %

persons )ho practice %roadcastin!ethics$ and shall infor" the p'%lic ofc'rrent iss'es+

8ontrastin! ideas shall %e presentedfairl$ and "'st not distort the facts+


13/59

rtic&e 0( "overage 1nvo&ving"hi&dren

The child di!nit "'st %e respectedand his9her innocence "'st not %ee-ploited+

Sensationali&in! disa%led children orchildren %elon!in! to ethnic !ro'ps"'st %e a*oided+

:A"%'sh; inter*ie)s of children area*oided+ Respect for their pri*ac"'st al)as %e o%ser*ed+


14/59

rtic&e 0( "overage 1nvo&ving"hi&dren

8hildren shall %e protected fore"otional stress$ shall %e consented%efore inter*ie)ed$ and "'st %e

inter*ie)ed % a'thori&ed persons onl+ 8hildren sho'ld not %e re,'ired to

recall and narrate tra'"atic e-perience

and shall %e protected+ An pro!ra"s9"aterials in*ol*in!

children "'st co"pl )ith the la)s+


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rtic&e 2( Persona& ttac3s

Personal attac#s a!ainst to an personor fello) %roadcaster are prohi%ited+

/hen personal attac#s are aired$ anopport'nit to repl "'st %e !ranted

to the attac#ed person9instit'tion+

rtic&e 4( "orrecting Mista3es

/hen a "ista#e is aired$ it "'st %eidenti6ed and corrected+


16/59

rtic&e 5( "rime and "risisSituations

The co*era!e of cri"es inpro!ress9crisis sit'ations shall considersafet a%o*e p'%lic interest$ and shall

not pro*ide s'pport to the perpetrator+ Plans of resol*in! the sit'ation "'st

not %e %roadcasted+

The station9personnel "'st not en!a!ein co""'nication )ith the perpet'ator)itho't coordination )ith o


17/59

rtic&e 5( "rime and "risisSituations

Anchors9reporters9station personnelshall not initiate ne!otiations orinterfere )ith ne!otiations cond'cted

% o


18/59

rtic&e 6( 1ndividua& Rights

The ri!ht to pri*ac of indi*id'als "'st %erespected+

Persons !rie*in! "'st %e treated )ith sensiti*it+The shall %e allo)ed to !rie*e in pri*ate+

Ne)s co*era!e "'st not interfere )ith one=sri!ht to %e pres'"ed innocent 'ntil pro*en!'ilt+

Proper la%elin! of persons sho'ld %e o%ser*ed toprotect their rep'tation and safet+

>'"iliation of an persons is prohi%ited+


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rtic&e 7( Po&itica& Propaganda

Pro!ra"s "'st not fa*or ancandidate of political part+

Airti"e of political propa!anda andits rates "'st follo) the la)s+

All %roadcast of election propa!anda"'st %e la%eled :paid for %;

follo)ed % the na"e of candidate orpropa!anda+


20/59

rtic&e 8( Pu+&ic "omp&aints and 9rievances

8o"plaints$ criticis"$ or !rie*ancesa!ainst persons9instit'tions "'st %eli"ited to the iss'es that are of p'%lic

interest+ Identit of co"plainants "'st %e *eri6ed

%efore it is can %e aired+

S'%1ects of co"plaint$ criticis"s or!rie*ances aired "'st %e !i*enopport'nit to repl % the station )hereco"plains a!ainst the" are aired+


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rtic&e ':( "a&&s or Messages

8alls or "essa!es on air shall %e!'ided on the "anners and lan!'a!ethe are to 'se on air+

Ens'rin! le!iti"ac of re,'estedairin! of calls or appeals "'st %econsidered+

Airin! of personal calls$ appeal or"essa!es fro" 'n#no)n so'rces isprohi%ited+


22/59

rtic&e ''( "hi&dren;sPrograms and We&fare

Pro!ra"s pro"otin! children=sde*elop"ent are enco'ra!ed+

At least ?@ dail airti"e shall %es'ita%le for children+

8hildren=s pro!ra"s shall notpro"ote *iolence and depict se-'al

s'%1ects+

8hildren=s pro!ra"s shall pro"ote*al'es and shall co"ple"ent

learnin! fro" school+


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rtic&e ''( "hi&dren;sPrograms and We&fare

Ad*ertise"ents of prod'cts andser*ices or trailers not s'ita%le forchildren "'st not %e aired on

children=s pro!ra"s+

An "aterial that is har"f'l tochildren "'st %e aired %efore after a

children=s pro!ra"+ Trailers classi6es as Restricted (R %

the MTR8B shall %e aired onl

%et)een C44p" and @C44a"+


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rtic&e '.( Re&igion

Reli!io's pro!ra"s "'st pro"otethe positi*e role of reli!ion in societ+

Reli!io's pro!ra"s "'st not ai" to

acc'se an person or or!ani&ations)ith dierent %eliefs+

Reli!io's pro!ra"s shall o%ser*e the

freedo"s of reli!ion and reli!io'se-pression+


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rtic&e '0( Superstition and the Occu&t

Pro!ra"s feat'rin! s'perstitions shall notind'ce %elief in the"+ Pro!ra"s that pro"oteocc'lt practices and the li#e are prohi%ited+

rtic&e '2( Medica&< =ega& andOther Professiona& dvice

0Onl d'l ,'ali6ed and a'thori&ed persons shall %e

allo)ed to !i*e "edical$ le!al or other ad*ices+ An"edical$ le!al or professional infor"ation "'stco"e fro" a'thori&edso'rces+

0An infor"ation on alternati*e "edicine shallco" l the re 'lations of the BAD+


26/59

rtic&e '4( MusicBroadcast stations shall pro"ote ilipino "'sic+Radio stations "'st pla at least F Ori!inalPilipino M'sic(OPM per ho'r+

M'sic )ith lrics that don=t confor" to ilipino*al'es shall not %e plaed+Sin! )ith *'l!ar lrics or that pro"otes racis"or

Satanis" shall not %e plaed+Bri%er in e-chan!e for plain! "'sic on air isprohi%ited+Ran#in! of recorded "'sic "'st %e %ased

on *alid criteria+


27/59

rtic&e '5( >und Raising

'nd raisin! pro!ra"s or "essa!es shall

clearl state the or!ani&ers and its%ene6ciaries+

rtic&e '6( uiz Shoes< "ontestse9she e-ercises care in the choiceof )ords to 'tter and i"a!es to

e-hi%it+ P'%lic Ser*ice is the%roadcaster=s principal o%1ecti*e+


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ng KBP BRO!KS#$R %#he KBPBroadcasting Princip&es-

B=*S$G B=*"$in thepresentation of the ne)s$ *ie)s and

disc'ssions is the !oal of the%roadcaster$ )ho airs %oth or allsides of an iss'e+ The %roadcaster

does not 'se the air to "ali!n$destro$ ins'lt or disrespect anonere!ardless of !ender$ *ie)$ reli!io's

%elief$ political position$ c'lt're$ race


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R$SPO*S1B=$G R$SPO*S1B=$'seof his9her na"e$ the na"e of KBP$ and

the Broadcast ind'str is a "ar# ofthe %roadcaster+ Opinions aree-pressed appropriatel and clearl+

Iss'es are researched and e-a"ined%efore the are aired+ The %roadcasteris critical %'t is not li%elo's+

% h


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O#OR1!! *9 S=19*9 B#SGThe E#HOR1# O> #H$

"O*S#1#E#1O*is 'pheld % the%roadcaster at all ti"es+ >e9she*i!ilantl defends$ ad*ocates and

protects the freedo" of speech andof the press and the p'%lic=s ri!ht toaccess to infor"ation+

O S % h


54/59


!*9= # K9*!H*9S=G !19*1# *! !$"OREM

are the "ar#s of a professional%roadcaster in )ord$ tho'!ht$ deedand personal cond'ct$ )hether inside

or o'tside the station+ The%roadcaster e-ercise h'"ilit indealin! )ith fello) %roadcasters and

the !eneral p'%lic+

KBP BRO!KS#$R %#h KBP


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K#W1R*G R19H#$OES*$SSise-pected of a tr'e %roadcaster$ )hoat all ti"es is deter"ined to stand %)hat is ri!ht and to e-pose )hat is

)ron!+ The %roadcaster is al)as"indf'l of the *al'es of inte!rit$honor and decenc+


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SEMESE*O!GThe %roadcaster isOB$!1$*#to the r'les and

re!'lations of the KBP as stated inthe Broadcast 8ode of the Philippinesand the la)s of the co'ntr

pertainin! to all %roadcast and%roadcast related acti*ities+



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#P#G #RES#WOR#H1*$SSis the%roadcaster=s ,'alit$ )ho does not p't

personal !ain ahead of d't+ >e9she does notaccept %ri%es$ !ifts or fa*ors that in'encehi"9her to chan!e his9her stand or distort thetr'th+ >e9she is honest in the cond'ct of!atherin! infor"ation$ photos$ and i"a!es anddoes not resort to pla!iaris"+ >e9she respectsthe intellect'al propert ri!hts of

others+



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$P$K#1BOG $>>$"#1V$'se of Tele*ision andRadio in the pro"otion of )hat is ri!ht$ orderl$and peacef'l is a hall"ar# of the %roadcaster$)ho contri%'tes to the de*elop"ent of o'r

citi&ens and o'r nation+ R$SP$#OG R$SP$"#for fello) Broadcasters$

all h'"ans and instit'tions is e-pected of the%roadcaster$ )ho 'pholds h'"an ri!hts and

the principle that an acc'sed person isinnocent

'ntil pro*en !'ilt

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Kapisanan Ng Mga Brodkasters Ng Pilipinas