Global Publication Katherine SirgeyGlobal

Business English

Active OGlobal21

Contents

Information Technology

A C o m p u t e r s

B T h e I n t e r n e t

C N e t w o r k s

D E - m a i l

E V i r u s e s

F G a d g e t s

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B C o n f e r e n c e s

C E x h i b i t i o n s

D C o c k t a i l P a r t i e s

E R e q u e s t i n g I n f o r m a t i o n

F M e e t i n g s

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B P o l i t i c s

C L a w

D S c a n d a l s

E B r e a k t h r o u g h s

F E n t e r t a i n m e n t N e w s

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6 0

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World Communication Focus

Global Business English Active O

W o r k W iW iiiA R e p r i m a n d i n g 6 8

B T r a n s f e r 71

C P e r f o r m a n c e 7 4

D C o s t R e d u c t i o n 7 7

E C o ld C a l l s 8 0

F S k i l l s 8 3

M I I i T t M P r e s e n t a t i o n s

A T h e H o o k 8 8

B L i n k i n g 91

C H i g h l i g h t i n g 9 4

D D e s c r i b i n g T r e n d s 9 7

E S u m m a r i z i n g 1 0 0

F Q u e s t i o n s a n d A n s w e r s 1 0 3

N e g o t i a t i o n

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A O p e n i n g t h e M e e t i n g 1 0 8

B I n t e r r u p t i n g 111

C H a n d l i n g I n t e r r u p t i o n s 1 U

D B a r g a i n i n g 1 1 7

E C o n c e s s i o n s 1 2 0

F C o n f i r m a t i o n 1 2 3

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물 SESI T h e t a b l e lists s o m e p r e f i x e s c o m m o n l y u s e d in c o m p u t e r s c i e n c e .

M a t c h t h e p r e f i x e s w i t h t h e m e a n i n g s a n d e x a m p l e s .

Prefix Meaning Example

giga- very large gigantic, gigabyte, gigahertz

micro- very small microfilm, microphones, microwave

deci- one tenth decimal, decimalize, decibel

PronunciationPut these plurals in the correct pronunciation column.

passwords images taxes folders interfaceslaptops fields expenses budgets graphics

[s] [iz] [Z]

Conversation ■

A t a C o m p u t e r S t o r e - B u y i n g a C o m p u t e r

Assistant

Amanda

AssistantAmandaAssistant

A m a n d a

Assistant

AmandaAssistant

Amanda

D o y o u n e e d a n y h e lp w it h a n y t h i n g ? W h a t a r e y o u

lo o k in g f o r ?

U m , y e s , l，m lo o k in g fo r a la p t o p . D o y ᄋ니 h a v e a n y

r e a l l y b a s i c o n e s t h a t a r e v e r y p o r t a b l e ?

S u r e . If y o u ’d l ik e to c o m e o v e r h e r e , I ’ ll s h o w y o u s e v e r a l d i f f e r e n t m o d e l s .

T h e r e a r e s o m a n y d i f f e r e n t c o m p u t e r s ! I d o n ’t e v e n k n o w h o w to b e g in .

W e l l , t h e f i r s t q u e s t i o n i s a lw a y s w h a t y o u w a n t to u s e y o u r c o m p u t e r f o r ? I s it fo r

d o in g a lo t o f w o r k , o r fo r p l a y in g g a m e s ?

O h , j u s t w o r d p r o c e s s i n g , s a v i n g f i l e s , W e b s u r f in g . . . u m . . . I d o n ’t d o a n y g a m e s

o r d o w n lo a d in g .

W e l l , a l l o f t h e s e l a p t o p s a r e p r e t t y m u c h t h e s a m e . T h e o n ly d i f f e r e n c e s a r e t h e

d e s i g n s , s i z e s a n d o f c o u r s e t h e p r i c e s . F o r w h a t y o u ’r e i n t e r e s t e d in , w e V e g o t

t h e s e tw o m o d e l s : T h e {M y - b o o k ’ a n d £S a m in M o o n .5

C o u ld y o u e x p l a i n t h a t in m o r e d e t a i l . I d o n ’t k n o w m u c h a b o u t e l e c t r o n i c g a d g e t s .

O f c o u r s e , b o th c o m p u t e r s h a v e t h e s a m e m e m o r y s p a c e a n d p r o c e s s o r s p e e d ,

b u t t h e ‘S a m in M o o n 5 i s a lo t s l im m e r a n d l ig h t e r .

I t h in k I l ik e t h e ‘M y - b o o k ，b e t t e r s i n c e it’s p r e t t i e r a n d it f i t s in to m y b a g s o I c a n

c a r r y a r o u n d .

8 Global B니siness E ng lish . A ctive 4

VocabularyWhat do these abbreviations mean?

CD ROM / RAM / USB / GPS / CPU

random access memory: used for tem porary inform ation storage and quick access

universal serial bus: a type o f connector used for electronic com m unication

central processing unit: the main chip in a com puter

com pact disk read-only m emory: an optical m em ory device

global positioning system: uses satellites to inform you o f your exact position

Reading Comprehension k 一 --------

About Computers

The non-profit group One Laptop per Child is dedicated to improving the education o f the w orld’s poorest children. They believe the best way to do this is to make technology available to everyone on Earth. It is their goal to make sure every child has access to a computer. To reach this goal, they have designed a very cheap and small computer that will be donated to governments around the world. This computer will run on a Fedora-based system designed by Linux and be run by an AM D Geode processor. It will have 1GB o f flash m emory for storage and 256MB o f RAM. It is designed to come complete with a keyboard, camera, microphone and a 19cm display. Additionally it will come with wireless connectivity and have three USB ports and a slot for an SD card. Remarkably this computer will cost only $200.

A c t i v i t y

Study the text above to find this information.

1 How much information can this computer store?

2 Can this computer connect to the Internet?

3 W hat is the size o f the monitor?

U W hat type o f CPU does it use?

5 How much memory does the computer have?

6 W hich operating system does it use?

7 W hy will this computer be given to children?

Unit 1! In form ation Techno logy

Role-Play Activities»減 條 圖 삐 腳 哪 ^ ᅵᅵ1國111圓 圓 ᅵ||瞧 ^ . . .

..• 德 ^ ^ ^ 11晒 腳 1

Read and practice the dialogs below. For the second dialog, fill in the blanks with

appropriate sentences, then practice with a partner.

A I need to upgrade my laptop. I'd like to know how long it will take and how much it will cost.

B Let me see your computer... urn... I see. This is a pretty old comp니ter. I guess yo니 find it runs too slow?

A That's right. I can't work with this laptop because it's too slow. Can you please do something about this?

B Well, I can add some more RDRAM to speed it up a little. What do you use this computer fo r?

A I need to make presentations when on business trips. I also like to

watch movies when I travel.

B In that case, I'll upgrade your CDROM drive to a DVD player. I'll also make sure to upgrade the AGP so yᄋ니 can 니se SVGA projectors.

A That sounds like a lot of work. Can yo니 also make sure the Internet works?

B Sure, I can put in an adapter that will allow you to use both GPRS and Wifi. Don't worry about the cost, this will still be cheaper than a new comp 니 ter.

ABBESS iHow often do you make backup files?

B _________________________________________________

A How often do you upgrade your computer?

B __________________________________________________________________

A When was the last time you had yo니r computer fixed?

B ________________________________________________________

A Can yᄋ니 work without a computer?

B __________________________________________________________________

A I s it easy to find service fo r your computer?

뼈 ^ — 아 - ' — ’■ -사 사' — ■ 니ᅳ

10

http ://w w w .s a m il .c o .k r / l i b W W W / i rn/i rn .h tm l

PronunciationRead each word aloud and find

upgradeinteractivemanipulationvisually

imprintprinting processpublishingtypeface

out the meaning

printedpre-presspublisherprofessional

printout creative newsletter image setter

C o n s u l t a n t I c a n s e e y o u r c o m p a n y h a s m a s s i v e p o t e n t ia l to

d o m in a t e d o m e s t i c a n d i n t e r n a t io n a l m a r k e t s . T h e o n ly p r o b le m

i s t h a t y o u r W e b s i t e i s n o t a t t r a c t i v e e n o u g h .

B u s i n e s s o w n e r W h a t w e V e t r i e d to d o i s h a v e a s m u c h c o n t e n t a n d in fo r m a t io n w e c o u ld

How to Make a Good Web Site

o n o u r W e b s i t e . W h a t d o y o u s u g g e s t w e d o to im p r o v e i t ?

C o n s u l t a n t W e l l , t h e m o s t im p o r t a n t t h in g to f o c u s o n h e r e i s t h e n e e d s o f t h e c u s t o m e r s . A

g o o d W e b s i t e p u t s t h e in f o rm a t io n o u t t h e r e a s c l e a r l y a n d d i r e c t l y a s p o s s i b l e .

B u s i n e s s o w n e r A r e y o u s a y i n g t h a t o u r W e b s i t e i s t o o c o m p l e x ?

C o n s u l t a n t Y e s , in f a c t , a lo t o f W e b s i t e s h a v e t o o m u c h t e x t w it h to o m a n y d e t a i l s . T h a t ’s

h a r d o n p e o p l e ’s e y e s . W e n e e d to r e d e s ig n y o u r h o m e p a g e s o it i s s im p l e a n d n e a t , w it h

m a y b e a p h o t o , a n d a s h o r t p a r a g r a p h o r tw o d e s c r i b in g y o u r b u s i n e s s .

B u s i n e s s o w n e r H o w s im p l e d o y o u m e a n ?

C o n s u l t a n t L e t ’s k e e p m o s t o f t h e in f o rm a t io n o n o n e p a g e . F o r c i n g c u s t o m e r s to s c r o l l

d o w n a v e r y lo n g p a g e i s v e r y i n c o n v e n i e n t . I n s t e a d , p r o v id e a c l e a r m e n u w it h a l is t o f

a l l t h e s e r v i c e s a n d p r o d u c t in f o rm a t io n t h a t y o u o f fe r , s o p e o p l e c a n c l i c k e a s i l y to f in d

o u t m o r e .

B u s i n e s s o w n e r I s t h e r e a g o o d e x a m p le w e c a n s e e ?

C o n s u l t a n t L e t m e s h o w y o u a n e x a m p le . A s y o u c a n s e e , t h e h o m e p a g e fo r t h e C a r t o n

H o t e l h a s a s h a r p , c l e a r im a g e , w it h a c l e a n a n d s im p l e d e s i g n . B u t I t h in k t h i s p a g e i s

t o o lo n g , a n d n o t a l l o f t h e in f o rm a t io n f i t s o n t h e s c r e e n . T h e n e x t e x a m p le l，d l ik e to

s h o w y o u i s . . .

Unit 1 1 Inform ation Techno logy f |

VocabularyMatch the domain names with their meanings.

1 .gov a) education and research

2 .coop b) business

3 .edu c) governm ent

4 .biz d) cooperatives

Reading Comprehension k

Tips for Using Search Engines

How do you search for information on the Internet? You probably already have a favorite search engine, like Ask.com, that you use exclusively to search the Web. Nowadays, there are many other options. M any people start browsing with a visit to a Web portal, a Web site that offers news, weather, e-mail and other services. Naver and Yahoo! are two exampleso f Web portals that have their own search engines embedded in their Web sites. It is also common for Web browsers, the program you use to view the Internet, to have a search bar near the address bar at the top o f the screen. New er versions o f Internet Explore come equipped with a Bing search bar. The Firefox browser has a modifiable search bar that can search using almost any engine you like and can even search Web sites like Wikipedia. Some browsers, like Google Chrome, use the same box for displaying URL addresses as they use to run searches. There are also new search engines and new ways to search for information. The Web site TinEye.com lets you search for Web sites based on images that you give it to look for. Other Web sites do similar searches for sound and music. The Internet is full o f amazing information, and now you know just how to find it all.

f l c t i y i t y

What do you think would be the best search terms to use in a search engine to

find the following information?

1 a timetable for trains crossing the Channel Tunnel from London to Paris

2 the weather in Busan next week

3 the exchange rate o f your currency against the US dollar

U a map o f the Tokyo subway in English

5 video clips o f a tiger fighting a bear

6 the rate o f stomach cancer for Norwegians under 25 years o f age

7 Chinese export values as a percentage o f GDP for 2008-2011

1 2 Global Business E ng lish . A ctive 4

Read and practice the dialogs below. For the second dialog, fill in the blanks with

appropriate sentences, then practice with a partner.

A Hi, Jenny, could yᄋ니 help me with something?

B Of course, what is it?

A I'm looking for the local market on the Internet, but I can't find their Web site.Do you know what their URL is?

B No, not offhand. Usually it is j 니st the name of the store pi니s '.com' at the end.

A I've already tried that. I also tried '.biz' and '.net,' but they didn't work, either.

B That's weird. Have yo니 tried looking for it on a search engine? Maybe they have a different name on-line.

A Let me try that. Oh, here it is. Their site is harvest.coop. I didn't know Websites could have endings like that.

B Neither did I . The others I knew about were '.gov' and '.edu*. You really do learn something new everyday. 麵

''''■보

A What are the advantages of the Internet?

B ___________________________________________________________

A How inconvenient is it if yo니 don't have Internet access?

B _______________________________________________________________________________________________________________

A What kind of files do yo니 download from Web sites?

B ____________________________________________________________

Discuss these questions.

1) What is a comp니ter network?2) What are the benefits of connecting computers and peripherals through a local area network

(LAN)?3) How do you share files with your coworkers?

PronunciationPractice pronouncing these words.

compile compiler compilationprogram program mer programmingbug debug debuggerdefrost debrief declassify

compilingprogrammabledebuggingdecode

ConversationComputing Support - A Technical P r o b l e m

B r u c e H e l lo , t h i s i s M a r c o C o m p u t e r S e r v i c e . M y n a m e ’s B r u c e ,

h o w m a y I h e lp y o u ?

Anna H e l lo , M y n a m e is A n n a a n d l，m h a v in g a t e c h n i c a l

p r o b le m w it h o n e o f o u r c o m p u t e r s . I d o n ’t k n o w if

it ’s a p r o b le m w it h t h e c o m p u t e r o r t h e s e r v e r .

Bruce C a n y o u t e l l m e w h a t m o d e l o f c o m p 니t e r y o u h a v e ?

A n n a It’s a M a r c o A p r i l L F 5 0 0 4 .

Bruce O K , A n n a . O u r s y s t e m s h o w s t h a t y o u a r e s t i l l c o v e r e d b y t h e o n e - y e a r w a r r a n t y .

W h y d o n ’t y o u lo g o n t o o u r W e b s i t e n o w ? T h a t w a y I c a n l in k m y s e l f to y o u r

c o m p u t e r a n d s e e w h a t t h e p r o b le m is .

A n n a O h , i s t h a t p o s s i b l e ? W a i t . . . O K , l，m lo g g e d o n .

B r u c e I s t h i s c o m p u t e r c o n n e c t e d to o t h e r c o m p u t e r s u s in g a n e t w o r k ?

A n n a Y e s , w e h a v e a L A N . T h e w h o le o f f i c e i s c o n n e c t e d o n it.

B r u c e O K , r ig h t . It l o o k s l ik e y o u h a v e a c o r r u p t s e g m e n t in y o u r h a r d d r iv e . D o y o u s t i l l

s u b s c r i b e to t h e a n t i - v i r u s s o f t w a r e t h a t c a m e w it h t h e m a c h i n e ?

Anna Y e s , it s t i l l u p d a t e s e v e r y m o n t h .

Bruce T h a t ’s g o o d . N o w I n e e d y o u to d i s c o n n e c t y o u r c o m p u t e r f r o m t h e n e t w o r k in g

s y s t e m b e c a u s e I t h in k y o u r c o m p u t e r ’s h a r d d r iv e i s d a m a g e d . It m ig h t b e

m e c h a n i c a l o r it c o u ld b e c a u s e d b y a v i r u s . Y o u ’ ll n e e d to r u n t h e a n t i - v i r u s p r o g r a m

b e f o r e w e c a n b e s u r e .

1 4 Global B니siness English—. A ctive 4

VocabularyFill in the blanks to make correct sentences.

flash netw ork transm it system

1 How does this audio

2 D id anyone leave a _

work?

3 This system has a very com plex

U So, the cam era is going to take a picture and

drive plugged into m y USB port?

____________it to the phone.

Reading Comprehension k

Video Conferencing

Video phones used to be the dream o f science fiction writers, but now they are becoming a reality. Alm ost any m odem home computer with an Internet can make a video phone call. M any require the owner to buy a headset with a microphone and a separate camera that can be plugged into the computer. The add-ons have become much cheaper recently. M ost new laptops come equipped with a microphone and a camera built in ju st above the monitor. These computers only require the software to make a phone call. Unlike old long-distance phone calls,Internet-based video calls are usually free. A more convenient option is to use a smart phone. Already, small smartphones are able to make video calls. Usually, you only need to find the right app for your phone. The quality o f the calls is getting better every day. The future is truly here.

ActivityAnswer the questions from the reading above.

1 How much does a typical video call cost?

2 W hat do you need to make a call from home?

3 W hat sort o f computers can make these calls?

U I f you already have a smartphone, what will you need to add to it to make video calls?

Unit 1 Inform ation Techno logy 1 5