Jake LandmesserLine Cook - Media Specialist

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Ian kerrExpediter - Account Manager

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Jean scanLanLead Bartender - Social Media Specialist

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mILes HoLensteInChef Garde - Creative Director

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JaneLLe GraceChef de Cuisine- Chief Digital Officer

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Henry GrantSous Chef/Meat Grinder - Public Relations

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sHeLLy maxweLLHead Chef - Public Relations

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Contents – the ReCipe

The ChallengeMeet the Kitchen

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Research & Key FindingsThe TargetThe IdeaThe IngredientsMeasurement & Timing

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Thinking Ahead 7

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the ChallengeDevelop an integrated brand awareness campaign with a focus on driving sales in Philadelphia.

Engage with Sipp brand advocates and customers while establishing a means to continue involvement

Double Sipp’s social following and engagement

ReseaRCh & Key FindingsOur competitors are product focused and lack a substantial experience or lifestyle associated with their brand.

10 year decLIne In saLes-14% since 2004

sHIftInG consumer preferences

industRy oveRview

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smaLL BatcHes

unIque fLavors

artIsanaL

naturaL InGredIents

sHIftInG consumer tastes

craft seGment drIvInG saLes

corporatIons BuyInG up mIcroBrewerIes

CRaFt soda

CRaFt BeeR

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Traditional SodaBeverage category

Sparkling Water

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Traditional SodaBeverage category

Sparkling Water

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Traditional SodaBeverage category

Sparkling Water

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Traditional SodaBeverage category

Sparkling Water

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Traditional Soda Sparkling Water

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Lifestyle

Product Focused

Beverage category

marketing angle

Traditional Soda Sparkling Water

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Lifestyle

Product Focused

Beverage category

marketing angle

the taRget audienCeYoung professional women who want brands they feel connected to and add value to their lives.

professIonaL socIaL personaL

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Grace

Age: 32

Location: Philadelphia, PA

Occupation: personal trainer/health and wellness blogger

Hobbies: bikram yoga, youth swim instructor

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the ideaTaking what we learned and putting it into words.

eneRgizing puRe fresH

oRganiC CleaRsimple CRisp

ReFReshingenvIronmentaL

Clean

InvIGoratInG

happy naturaL

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moRe than a pRoduCtIT’S A LIFESTyLE

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Cut the Shortcuts

Cut the ShortcutsGet Sipp Done.

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the ingRedientsTaking what we learned and putting it into words.

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CaptivateCOnTEnT Hub

DIGITAL DISPLAy

STREET LEvELMEDIA

InFLuEnCERS

aCtivateSOCIAL

EvEnTS

CultivateCSR

CuT THE SHORTCuTS

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Captivate

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Captivate | Content Hub

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Captivate | Content Hub | Blog Extension

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Captivate | Content Hub | Influencers

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Captivate | Content Hub | Influencers

Her Philly

@myasmine

Streets & Stripes

Philadelphia Foodie

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Captivate | Content Hub | Influencers

Cupcake and Cashmere

Career Contessa

Kendi

Lauren Conrad

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Captivate | Digital Display

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Captivate | Digital Display | banner Ads

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Captivate | Street Level

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Captivate | Street Level | Sponsorships

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Captivate | Street Level | uber

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Captivate | Media | Tv

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Captivate | Media | Print

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Captivate | Media | Out of Home

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Activate

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Activate | Social | Promoted Posts

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Activate | Social | Facebook

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Activate | Social | Instagram

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Activate | Events | Pop-up Kitchen

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Activate | Events | Sipp Maze

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Activate | Events | Swag

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Cultivate | E-newsletter

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Awareness

Capture

Enagement

CultivateActivate

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We believe in setting goals.

High ones. Just like you do.

These goals can only be achieved with

Strength. Inspiration. Passion. Perseverance.

no Shortcuts.

However, we believe that every goal-reaching woman has a right to

Work hard, Sipp hard.

We believe that everyday mishaps should also include everyday celebrations.

We believe that every moment is an occasion.

An occasion to spend with your friends, your co-workers, or yourself.

Practice and play with a purpose.

Sipp knows you don’t take shortcuts, so we don’t either.

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