Nghin cu th trng:Thu thp, t chc, ghi li d liu v th trng ang mua
sn phm hoc dch v m bn s bn. (T y chng ta s gi chung sn phm hoc dch
v ca bn l sn phm)
Mt s vn cn lu : Tnh nng, m hnh ca th trng bao gm c thi v Nhn khu
hc khch hng, phn khc th trng, th trng mc tiu, nhu cu, quyt nh mua
hng. Sn phm nhng g hin c v nhng g l cung cp cnh tranh. Tin hnh
nghin cu th trng bng cch da vo Google v tin hnh tm kim theo cc loi
sn phm v dch v m bn mun bn. Thc trng doanh s: Gii tr, ngi dn qun 2.
Cha m rng ra ngoi. Cc nh cung ng: Vit Nam Th trng mc tiu: Gii tr, i
gia nh, ngi nc ngoi ang sinh sng VN thch nhng mn n thun Vit.2. Sn
phm:M t sn phm ca bn. Lm th no sn phm ca bn lin kt vi th trng? Th
trng ca bn cn g, hin ti h ang s dng g, h cn g vt qua v vt ra ngoi
iu kin s dng hin ti.3. Cnh tranh:M t s cnh tranh ca bn. Pht trin
nhng xut bn hng c o. iu g lm bn ni bt so vi i th cnh tranh? Ti sao
bn c bit? Ti sao 1 khch hng nn chn bn thay v 1 i th cnh tranh ca
bn. Bn cng lm khc bit mnh vi cc i th cnh tranh, bn cng c nhiu thnh
cng.4. S mnh:Vit 1 vi cu tuyn b: Cha kha th trng bn ang bn hng cho
ai tht c th, ring bit! ng gp bn ang bn ci g. Khc bit xut bn hng c o
ca bn ti sao bn khc bit trong cnh tranh?5. Chin lc internet
marketing:
Vit ra chin lc internet marketing v promotion m bn mun dung hoc
t nht l xem xt s dng. Nhng chin lc xem xt bao gm: Search Engine
Optimization (Dch v SEO):s dng ti u ha cng c tm kim (Google, yahoo,
MSN) s xp hng trang web ca bn trong vng top 10 kt qu tm kim. Bng
cch ny bn c th c ti hng ngn ngi n thm trang web ca mnh mi ngy min
ph. Pay Per Click Search Engine Marketing (SEM l g?): Khi bn s dng
dch v ny, bn ang u thu trn cc t kha Affiliate Marketing: S dng cc
website khc qung co cho sn phm ca bn v trch cho h phn trm li nhun
Trao i lin kt:Tng mc ph bin cho website ca bn, thu ht thm khch hng
v cng c li cho SEO Vit bi v chia s:1 bi vit trn website ca bn s c
chia s nhiu ni, nhiu ngi bit n v cng c tm kim cng nh gi cao bi vit
ny S dngmng x hilm 1 knh internet marketing hiu qu xy dng thng hiu
ca bn, gip bn tng tc vi ngi dng d dng v n gin hn.6. Chin dch qung
co truyn thng: Marketing trc trip s dng th cho hng, t ri, bu thip,
Phng tin truyn thng qung co in n, danh b, bin qung co, trang vng, i
pht thanh, truyn hnh, Chng chnh o to Hi tho m bn a ra nng cao nhn
thc. Vit bi cho tp tr, bo a phng v cc n phm khc m ngnh cng nghip ca
bn s c. Vic lm ny gip bn c bit n nh 1 chuyn gia. Bn hng trc tip/c
nhn. Thng co bo ch. Trin lm. Chng trnh gii thiu. Co-marketing vi cc
doanh nghip m ang chia s th trng mc tip vi bn Hng i hng.7. Gi c, nh
v v xy dng thng hiu:T nhng thng tin thu thp c, thit lp chin lc xc
nh gi ca sn phm, v tr m sn phm ca bn s t c trn th trng v cch m bn s
c c nhn thc v thng hiu.8. Ngn sch:- Thng th 1: 3 triu thc hin k
hoch tip cn KH- Thng th 2: 7 triu - y mnh chin dch marketing- Thng
th 3: 5 triu- Thng th 4 tr i: 2 triu/thng9. Mc tiu tip th:Thng 1:
Tng nhn bit thng hiu Bp ch Nm trn facebook v google.Thng 2: t 1000
khch tim nngThng th 3: To dng thng hiu Bp ch Nm. Gii thiu 100 khch
mi n qunThng th 4 tr i: nhn c 50 khch mi mi thng, chm sc khch
quen10. Gim st kt qu ca bn:Kim tra v phn tch. Xc nh cc chin lc ang
lm. Kho st khch hng. Theo di doanh s bn hng, khch hng tim nng, khch
truy cp vo trang web ca bn, phn trm doanh s n tng. Xc nh chin lc
marketing no ang mang li nhiu khch hng nht v chin lc no mang li t
khch hng nht. o lng tin li u t trn mi hot ng marketing.
