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LG Electronics (EIS)
Group 620071212 IME Dongkyu
Park20100182 IME Dabeen Lee
20100481 IME Jaeyoung Jang
2012-05-30 MIS TP-2 Prelim Presentation
Company and Environment
Overview
CONTENTS
Results and Further improvements
About EIS
Past EIS case in LG Electronics
Future of EIS in LG Electronics
About EIS
An IS which specializes in executives’ work processes
Defini-tion
A computerized user-friendly system spe-
cially designed to meet the needs of top ex-
ecutives and to eliminate the need for inter-
mediaries
Provide high-quality information
- timely
- relevant
- accurate
User-friendly Interface
MIS
EIS
DSS
ESS
Broad Concept EIS
New Concept EIS : ESS + EIS
Home Ent.
Mobile Coms.
Home Appli-ance
Energy Solu-tion
LG electronics is the global company makes All kinds of electronics From white & brown electronics to smartphone.
Brown electronics:From TV to home theater
Third smartphonemanufacturer in Korea
White electronics:From washer to fridge
World leadingAir conditionermanufacturer
Company Overview
LG Electronics has 110 local subsidiaries and 84,000 em-ployees all over the world. Now 15th company in Korea in terms of market capitaliza-tion.
Environment Overview
Sales of LG Electronics gradually increased, but revenue is in slump > New business innovation tool is needed
Their competitor, Samsung electronics is getting more and more powerful
Environment Overview
StrengthCompetence in white elec-
tronicsStable domestic market
sharePowerful subsidiary connec-
tionBrilliant design products
WeaknessLow-revenue business
Weak brand valueLack of killer product
Low-level informatiztion
OpportunityIncreasing market sizeGlobalized marketing
chanceLow exchange rate of wonGovernment’s support for
export
ThreatPowerful competitors
Increasing labor cost
Pursuit of China companies
Rapidly changing market
Situation of LG Electronics
System development method
When requirement is hard to define
Hybrid type of pro-totyping and SDLS
Complex and large system
Proto-typing RAD SDLS
What functions should be included?• Logistics• Financing• Sales and revenue
Quantifiable information is neces-sary!
LG Electronics utilized prototyping when it design EIS. Market has been continuously changing.
EIS design and development
Integrated information of OLTP Providing consistent and intuitive view Arrangement of information improving timeliness, relevance, accuracy
Past EIS implementation
EIS structure
This picture is a screen display of LG electronics EIS B2B pipe-line We can conduct what-if analysis in the system, then the result is graphically represented
Detailed example of EIS in LG case
Actual example
Information related to business situation and its performance are analyzed and displayed
At first, Raw data in numerical form is processed
EIS show the graphic result of processed data
We can change some values of variables, and check the follow-ing results
Detailed example of EIS in LG case
EIS use in business management and finance
EIS success factors in LG electronics
Experts recruit-ment
: LG recruited skilled IT experts instead of train-ing all of the employees
Outsourcing
: To successfully im-plement EIS, LG out-
sourced and got lots of information about EIS
Efforts of execu-tives
: They try to understand how to use and apply IT
New compensa-tion system
: Employees try to cre-ate explicit knowledge
to get better work eval-uationSuccessful
E I S imple-mentation
Result / Effect of EIS implementation
Time efficiency
Writing Reports on financial accounts & business performance re-
ports
Collecting financial books, Compiling statistics on the revenue by
hand
Employees can access all of the data and information through DB
Data standardization, compatibility, and smooth sharing
Improvement in collection and distribution process of reports
one week
one dayReduce time
Time needed to write, collect, distribute reports on company
Result / Effect of EIS implementation
Process and communication efficiency
Execu-tive
DB
Branch
Em-ployee
Integrated DB
Portal Business Intelligence
Portal
Manager
Manager
Ko-rea
USA Eu-rope
Simplified information system structure, simplified organization
Standardized process
Globalization, but integration - globalized human resource - global information sharing - global communication - globally integrated DB - global access
EIS establishment in Local branch such as factories, local shops
Global SCM, CRM, HR
Future implementation
Background
Data are jumbled in
IS
Not uni-fied inter-
face
Hard to col-lect data
B2B Piple-line Visibility
system
Need Consis-tent and in-tuitive view
AS-IS Repetitive manual collection of dataTO-BE Integrated and automatic collection of data
Future implementation
Future implementation
In accordance with WAN(Wide Area Network) implementation, LG electronics are
planning to expand its EIS system to local factories.
new EIS will be utilized in mobile coms. division, home entertainment product
monitoring, SCM.
Data form different divisions will be integrated.
EIS will provide just one common single view of business.
Online conference system
Q & A자유로운 질문 시간
Thank you very much