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withGetting Leads
Solid Leads
Facebook2 Trackable Leads in 6 Years
Both Were Direct Recommendations
LinkedIn Leads Strictly from Profile
It’s Where You Go to Find an ExpertIt’s the World’s Largest Database of Business People
And it’s Free!
LinkedInRankingon Google It ranks above
Google+
Find Ideal Client/CustomerKnow Your Keywords
Nile Nickel Specifics
Advanced SearchVery PowerfulFind Target Customer
Drill Down and Find Leads
Non-Profit, Opthamologist or Anything Else
Help Your Ideal Client Find YouComplete Your Profile with Your Customer in Mind
Different from Targeting the Hiring Manager
People Don’t Want the Water Hose
They Want the Choice of Not Carrying a Bucket
They Buy the Why & the Result
Headline
Headline is Not Your RankUse Keywords Separator Bar
120 Characters
Current PositionShows up in Experience
Use Keywords in Title
It’s Clickable
Experience
Crafting Your HeadlineYou create phone apps and are looking
for new clients. You’ve also authored an eBook on music production and want to use LinkedIn to meet more folks from the music industry.
Your headline could say “App Developer looking for new opportunities | Musician | Author of “Secrets of Indie Music Production”
Experience
Experience #2
Reuse of KeywordsGoogle Allows Reuse of Keywords on LinkedIn
It Shows You Have a Lot of Experience in Your Field
It’s Clickable Experience
Find Your Competition
Change Your Public Settings to Private so They Don’t Know You Looked
Remember to Change Them Back to Public
Build Relationships Same as Offline
Look for Commonality(See Interests)
Top Ways to Connect
Under Additional Info
Very Under Used
All Links are Clickable
Interests
Use Other Fields
More Fields
Link to Your Other Platforms or Websites
Images and Links
Conversation IdeasPets
Hobbies
Education
LinkedIn Does a Matchup When You Look at Someone’s Profile
Great Ice-Breakers
The ‘In Common’ Feature
Use Hobbies or Keywords Listed Elsewhere in Profile
Helps Your Search Ranking
Use Interests You Rank For
Make a Digital Version of Your “What Do You Do” Speech
Add in Summary
Connect by Video
Use Conversation StartersPut things in your profile that will help people start a conversation with you
Under Honors and Awards:
Paid to Eat Ghiradelli Chocolate and Write About it
Put Conversation Starters in Your Profile
Videos in Summary
Interesting VideosNo Babies, Puppies or Kittens
Use Ted Talks or Vimeo
Posts that Get Engagement
E-Intros to Other Connections
Share Links to Valuable Content
Provide Useful Help
Ask a QuestionAsk for a One Word Answer
What is one task you wish you could hand off to someone else?
Reuse of KeywordsGoogle Allows Reuse of Keywords on LinkedIn
It Shows You Have a Lot of Experience in Your Field
Choosing Your KeywordsWhat Am I Paying You For?
PhD? CEO? Author? Coach?
Fill in Everything ElseVolunteering
Interests
Awards, Even if Not Directly Related
Your Profile Will Be in the Top 2% of LinkedIn Members
WordPress Design, Training & Dedicated Webmaster Service
For a Free Consultation with Bonnie Dye:
727-248-0393
Thanks!
