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eHealth Business Model for chronic diseases – experience from Lodzkie Region

Marcin Zawisza, Marshal’s Office of the Lodzkie Region

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Assumptions

Definition

Methodology

Examples

Model

Conclusions

Agenda

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Assumptions

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Assumptions

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Assumptions

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Assumptions

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A business model describes

the rationale of how an organization creates, delivers, and captures value (economic, social, cultural, or other forms of value). The process of business model construction is part of business strategy.

In theory and practice the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, offerings, strategies, infrastructure, organizational structures, trading practices, and operational processes and policies.

http://en.wikipedia.org/wiki/Business_model

Definition

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http://alexosterwalder.com/index.html

Methodology

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http://www.amazon.com/Business-Model-Generation-Visionaries-Challengers/dp/0470876417/ref=sr_1_1?ie=UTF8&qid=1361912790&sr=8-1&keywords=business+model+generation

Methodology

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Methodology

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Methodology

What core value do you deliver to the

customer?

Which customer needs are you satisfying?

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Methodology

Which classes are you creating values for?

Who is your most important customer?

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Methodology

Through which channels that your customers

want to be reached?

Which channels work best? How much do they

cost? How can they be integrated into your

and your customers’ routines?

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Methodology

What relationship that the target customer

expects you to establish?

How can you integrate that into your business

in terms of cost and format?

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Methodology

What key activities does your value proposition

require?

What activities are important the most in

distribution channels, customer relationships,

revenue stream…?

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Methodology

What key resources does your value

proposition require?

What resources are important the most in

distribution channels, customer relationships,

revenue stream…?

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Methodology

Who are your key partners/suppliers?

What are the motivations for the partnerships?

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Methodology

What are the most cost in your business?

Which key resources/ activities are most

expensive?

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Methodology

For what value are your customers willing to pay?

What and how do they recently pay? How would they

prefer to pay?

How much does every revenue stream contribute to

the overall revenues?

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Methodology

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Examples

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Examples

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Examples

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Examples

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Examples

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Examples

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Examples

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Model eHealth BM (public perspective)

Key Partners Key Activities

Key Resources

Value Proposition Customer Relationships

Customer Segments

Channels

Revenue Streams Cost Structure

doctors

Medical

NGO’s

Technology

vendors

procurement

PMO

EU Funds

E-health

services

Better medical

treatment

Saved time

conference

www

mobile

Patients

Patient’s

family

Infrastructure Management

marketing

Saved money EBM

Medical

quality

EU Contract

Doctor’s visits

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Model eHealth BM (vendor perspective)

Key Partners Key Activities

Key Resources

Value Proposition Customer Relationships

Customer Segments

Channels

Revenue Streams Cost Structure

Hospitals New software

GPs

Regions

Seminars

Meetings

Webinars

Public

procurement

contract

New markets

Sales

Goodwill

Production

Analysis Medical

specialists

Medical

organisations

Technical

Team

Production

Marketing

Implementatio

n

Other Vendors

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Model

New

infrastructure

RSIM BM

LAN

Ehealth services

Information

security

Doctors

Patients

Hospital’s

management

Workshops

Seminars

www

Logistic

EU Contract

Procurement

Project Team

Decision makers

Politics

Technology

vendors

Infrastructure

Personel’s

wages

Better

management Saved money

Innovation Telemedicine

Consulting

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Model in4health BM

Selfmanagemtn

tool for diabetes

Diabetes

Family

Medical

specialists

Medical

Associations

www

Mobile

Google Play

App Store

Articles

Workshops

EU Contract

Procurement

Technology

vendors

Project Team

Infrastructure

Vendor’s

contracts

Marketing

Better health

services for our

citizines

Education

Self-managemnt

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Conlussions BMC methodology is simple

and practical

BMC are based on science

and innovations in business

sectors

BMC can be added new look

to analysis for eHealth models

and services

BMC can completly change

our thinking about chronic

disease domain

Time spent on BMC analyse

can saved public money

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The End

A Better Life for Chronic Patients

www.richardproject.eu