Case Study Conducted by Gurgaon District Team of HRSRLM

with Jaikisan Finserv Pvt , v2cbazar.com &

Training Partner Jaikisan Institute of Rural Management & Technology

Project White Gold “MILK”

for Livelihood of HRSRLM Beneficiaries

Gurgaon HRSRLMEnabled

SHGs of Village Makdola (4) & Chandu (1) selected most remote village Makdola for Proof of concept

Experience store & online Marketing Linkage Experienced Partner with MPSRLM

v2cbazar.com

Jaikisan FinServ Pvt Ltd

Venture Capitalist for HRSRLM -SHG for Makdola Ajeevika Dairy

Jaikisan Institute of Rural Management & Technology

Inauguration

Benefit to HRSRLM BeneficiariesLivelihood opportunity for

SHG candidates

Rate of Milk at Makdola Ajeevika Dairy Collection at Centre

Rs 50 from Rs 32 -Rs 40

Successful Implementation in entire District of Gurgaon project “white Gold”

as per Pilot project Makdola Dairy

Employment for collection of Milk -2 women

Employment for Testing of Milk - 1 women

Milk production opportunity for -200 women

Dahi Production opportunity - 2 women

Production of Paneer , Lassi ,Ghee ,- 4 women

Packaging of Milk ,Dahi,Lassi,paneer, Ghee- 5 women

100 Dairy projects for 600 Villages -21400 women