Masaru Ibuka & Akio Morita

Sony History

Masaru Ibuka 井深大 (1908 ~ 1997) Akio Morita 盛田昭夫 (1921 ~ 1999)

Founded May 1946, soon after WWII

Started with 190,000 yen and 20 workers A small company at first

Origin of the word “SONY”

‘sonussonus’ (Latin word,

the root of ‘sound’( 音 ) and ‘sonic’( 音の ))

+

’sonnysonny’ ( 小さい、坊や )

Easy name Can read and pronounce as similarly

with any language

About Current Sony

The president and CEO: Kazuo Hirai

Sale: 6,800,900,000,000 (2012) Workers: 146,300 (March, 2013)

*include subsidiary companies *except contract employees and part-time

workers

Sony’s innovation Japan’s first tape recorder Japan’s first transistor radio

Micro-TV (the world’s smallest and lightest) Car TV

Color TV

Video Cassette Tape Camcorder Walkman CD MD Micro Floppy Disc

recognized as international standard Lithium-ion Rechargeable Battery

safe, powerful, and long-lasting… and so on

The history of Sony’s computer Computer development didn’t carry well

in the 1960s “Any company without a deep understanding of

computers would be unable to survive in the 1990s”

- New president, Iwama said in 1976

Develop “Typecorder”– typewriter with a liquid crystal display

Sony’s unique concept of its compact sizeand convenience use have been there since

that time

The new computer, NEWS got on the marketin January 1987

Outperform a super mini computer Despite the size of a PC 950,000 ~ 2,750,000 yen

sensationally low priceusually cost 10,000,000 yen at that time

It was a very successful product The technology of high resolution of display

was made use of

Main Products of Sony

TV & home cinema Cameras & camcorders VAIO & computing Xperia Tablet & smartphones Home audio Portable audio PlayStation Memory, discs & batteries Car entertainment

Liquid crystal TV ( 液晶テレビ )

BRAVIA series

Blu-ray Disc Recorder

single-lens camera

digital camera

Large variety of cameras

Camera

VAIO & computing

Xperia Smartphones

Innovation

Leading-edge technologyImprobing managementLarge-capacity battery

Developed with new technology

Focus onDesign andComfortableness

“Reality Display”High quality display technology

Xperia Tablet Z

Start developingnot only smartphonesbut also tablets

Portable audio

WALKMAN series With “S-Master” – high-end sound quality system Portable player with Android OS Listening to music, playing game, using the

Internet

Headphone

PlayStationPS3→

Not only you can play game,

You can watch Blu-ray & DVD

←PS4 New version of PlayStation series coming soon!

Strategy – One Sony The concept of “One Sony”

by the president Hirai in April 2012 Unite technology with many sections of Sony Symbolize Sony’s reformation and restoration

Innovative productslike Sony

Referenceshttp://www.sony.net/http://www.sony.co.jp/http://www.sony-europe.com/pages/europe/sony_europe.htmlhttp://www.sony.co.uk/http://www.itmedia.co.jp/news/articles/1204/12/news102.html