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sarawoot.wat@mahidol.ac.th

.. 2556-2559 .. 2556-2559 (Education Criteria for Performance Excellent EdPEx) .. 2556-2557 .. 2557-2560 .. 2557

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(Strategic Issues) ( 2) .. 2557-2560

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1: (Transformative and Creative Education)

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Organizational Management for Performance Excellence 7: (e-Faculty)

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1: (Research Excellent) 2: (Transformative Education) 3: (Healthcare and Service

Excellent) 4: (Internationalization) 5: (Social Responsibility) 6: (ICT-based

University) 7: (Harmony in Diversity) 8: (Management for Sustainability) 9: (Human resource Excellent)

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(Strategies) ( 2) .. 2557-2560 1:

1.1 1.2 1.3 1.4

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2.1 2.2 2.3 2.4 2.5

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3.1 3.2 3.3

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4.1

4.2

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5.1

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2.

SWOT Analysis (Internal Environment Analysis) (External Environment Analysis) PESTLE Analysis Porters Five Forces Analysis PESTLE Analysis (Macro Environment) Porters Five-Forces Analysis SWOT Metric

2.1 PESTLE Analysis PESTLE PEST Analysis

(Political P) (Economics E) (Social S) (Technology T) (Legal L) (Environmental E)

2.1.1 (Political P) ( ) - -

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2.1.2 (Economics E) -

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2.1.3 (Social S) -

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2.1.4 (Technology T) -

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- (FEM, CFD)

2.1.5 (Legal L)

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2.1.6 (Environmental E) -

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2.1.7 PESTLE

Opportunities

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Threats (Success Probability) 1-10 (1 ) (Attractiveness) 1-10 (1 ) Success Probability Attractiveness (Importance Score)

(Probability of Occurrences) 1-10 (1 ) (Seriousness) 1-10 (1 ) Probability of Occurrences Seriousness (Importance Score)

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1 PESTLE PESTLE Opp./

Th. Occurrences Seriousness Success Attract. Ranking 1. (Political - P) p1 T 5 5 25 p2 O 8 6 48 p3 O 5 5 25 p4 O 5 5 25 p5 T 8 8 64 p6 T 8 7 56 2. (Economics - E) e1 T 8 7 56 e2 T 8 7 56 e3 O 8 8 64 e4 T 6 6 36 e5 O 8 6 48 3. (Social - S) s1 O 10 7 70 s2 O 7 6 42 s3 T 7 5 35 s4 T 7 5 35 s5 T 8 7 56 s6 T 6 6 36 s7 T 7 8 56

4. (Technology - T) t1 O 7 6 42 t2 O 7 5 35 t3 T 8 8 64 t4 O 7 8 56 t5 O 10 8 80 t6 O 10 8 80

5. (Legal - L) l1 T 3 5 15 l2 T 8 6 48 l3 . T 7 7 49

6. (Environment - E) e21 O 8 8 64 e22 T 8 5 40

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2.2 Porters Five-Forces Analysis Porters Five-Forces Five-Forces Analysis 5 1. (Degree of Industry

Rivalry and Competitive Intensity) 2. (Barriers to Entry into the Industry) 3. (Threats of Available Products or Services

Substitutes) 4. (Degree of Buyer Power to Negotiate) 5. (Degree of Suppliers Power to Negotiate) 5 ()

2.2.1

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7 6 3

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2.2.3

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2.2.5

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2.2.6 Porters Five-Forces

2.1.7 ( 9 -10) Opportunities Threats (Success Probability) 1-10 (Attractiveness) 1-10 (Importance Score)

(Probability of Occurrences) 1-10 (Seriousness) 1-10 (Importance Score)

2 ( ) PESTLE Analysis

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2 Porters Five Forces Porter's Five Forces Op.

/Th Occurrences Seriousness Success Attractiveness Importance 1.

f11 T 8 5 40

f12 T 5 3 15

f13 T 3 3 9

f14 O 10 10 100

f15 O 7 10 70

f16 T 6 5 30

f17 T 6 10 60

f18 O 6 10 60 2.

f21 O 6 6 36

f22 T 6 6 36

f23 T 8 10 80

f24 O 8 10 80

f25 T 6 10 60

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f31 T 3 3 9

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f41 O 8 8 64

f42 O 8 6 48 f43 T 8 10 80

f44 O 8 6 48

f45 T 6 10 60

5. f51 T 8 10 80

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2.3 SWOT Analysis (Strength-Weaknesses-Opportunities-Threats Analysis) 4

BSC Prospective Issues Importance Score Performance Score Performance Gap

f1 8 10 -2 f4 10 8 2 l1 10 6 4 l2 8 6 2 l3 8 6 2 l4 10 6 4 l5 8 6 2 p1 8 6 2 p2 8 6 2 c1 8 5 3 c2 8 5 3 c3 8 5 3 c4 8 5 3 c5 / 6 5 1 c6 7 5 2 l6 10 5 5 l7 8 5 3 l8 8 5 3 l9 8 5 3 p3 7 5 2 p4 8 5 3 p5 10 5 5 p6 10 5 5 f2 10 4 6 l10 10 4 6 c7 7 3 4 f3 7 3 4 l11 8 3 5 p7 6 3 3 p8 8 3 5 p9 8 3 5 p10 7 3 4 p11 7 3 4 p12 8 3 5 p13 8 3 5 p14 6 3 3 p15 8 3 5 p16 10 3 7 p17 10 3 7 c8 8 2 6

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p18 10 0 10 p19 10 0 10 p20 10 0 10 p21 10 0 10 p22 10 0 10 p23 10 0 10

2.4 The SWOT Wizard

Opportunities O1 f14, s1 O2 t4, t5, t6, f15, f44, e3, e21 O3 f24 O4 s2, t1, f41, f42 O5 f18 O6 p2 O7 e5

Threats

T1 f51, e22 T2 f11, f43 T3 f23 T4 p5, p6, f17, e1 T5 t3 T6 f25, f45, s7 T7 s5 T8 l2, l3

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Maxi - Maxi

O1,O2,O3,S1,S10,S15,S16,S11,S20-S23 1000 O1,O2,O3,S1,S11,S14,S16,S20,S21 1000 O2,O6,O7,S2,S4,S5,S7,S13,S22,S23 480 O4,O5,O7,S3,S4,S6,S8,S15,S17 360 O2,O5,S4-S8,S12,S17,S22,S23 480 O1,O2,O3,S6,S11,S12,S13,S15,S22 288

Mini - Maxi O1,O2,O3,O5,O7,W1,W3,W20 400 O1,O2,O3,O5,O6,W2-W3 400 O1,O2,O3,O5,O6,W2,W5-W11, 400 O1,O2,O3,O5,O6,W13,W16,W17 300

Maxi - Mini

T1,T4,T8,S4-S7,S9,S17,S18-21 480 T2,T3,T5,T6,T7,S3,S4,S8,S12,S17 480

Mini - Mini T1,T4,T8,W3,W14,W15,W18-W23 320 T1,T4,T8,W3,W14,W15,W18-W23 240 T2,T3,T5,T6,W4-W11 240 T6,T7,W4-W12 180

Stren

gths

S1 f1 S2 f4 S3 l1 S4 l2 S5 l3 S6 l4 S7 l5 S8 p1 S9 p2 S10 c1 S11 c2 S12 c3 S13 c4 S14 c5 / S15 c6 S16 l6 S17 l7 S18 l8 S19 l9 S20 p3 S21 p4 S22 p5 S23 p6

Weak

nesse

s W1 f2 W2 l10 W3 c7 W4 f3 W5 l11 W6 p7 W7 p8 W8 p9 W9 p10 W10 p11 W11 p12 W12 p13 W13 p14 W14 p15 W15 p16 W16 p17 W17 c8 W18 p18 W19 p19 W20 p20 W21 p21 W22 p22 W23 p23

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