M E D I A K I T

ж у р н а л д л я а в и а п а с с а ж и р о в

Flight Line Magazine is fascinating and informative companion that air passengers read during the flight, while waiting the boarding announced and also take it to read at home or in the office, during breaks or workday.

Readership – over 0.7 million per month (According to marketing data of our partnership airlines). Distributed free onboard of partner airlines and on the desks in the airports.

52 % of business people in Russia spend most part of their time during the flights under three hours reading which is their main preference.

12 minutesaverage magazine reading time in the airport. According to German Sociological Survey 51 % readers in the airports are departing passengers, 43 % are arriving passengers, 6% are guests, not passengers.

About 25% of the passengers take their copy the magazine with them after the flight. This indicator is much higher than for the other in-flight editions (according to the data of partner airlines and Ink Publishing, largest publishing house in the world specializing on in-flight editions).

Published since 2004. Circulation – 64 000 copies.

AUDIENCECapture of target audience that includes people with income above average. Flight Line Magazine occupies the second place in Russia by the number of readers among other in-flight editions of Russia and other CIS countries.

Most of the readers have diverse interests and active life position, appreciate their time and know how to use it properly. They regularly travel on business and private purposes and find time to go on holidays with their families at least twice a year. They have high living standards which affect their preferences in goods and services.

So Flight Line Magazine readers are orientated on brands quality and companies reputation.

REASON FOR TRAVELL ING

OCCUPAT ION

Other personal reasons 12%

Leisure activities 46%

Business 42%

MALE/FEMALE SPL IT

56% male 44% female

AGE

less than18 years

18–30y.o.

31–45y.o.

45–60y.o.

more than60 years

7% 33% 36% 20%

Business owners 11%

Company managers and top-managers 18% Managers and experts 27%

Government employees 12%

Military and security agents 8%

Employees of air companies and air craft industry 7%

Students and schoolchildren 5%Freelancers 3%

Pensioners 3%

Housewives 2%

Other 4%

10% 20% 30% 40% 50% 60%

< 30 thou Ю

30–50 thou Ю

50–100 thou Ю

> 100 thou Ю

MONTHLY INCOME

Description of the audience is given basing on the data provided by distribution partners.

4%

DISTRIBUTION SYSTEMFLIGHT LINE MAGAZINE HAS A UNIQUE SYSTEM OF

DISTRIBUTION AS IT PROVIDES ITS AVAILABILITY FOR

THE PASSENGERS BOTH DURING THE FLIGHTS ONBOARD

PARTNER AIRLINES AND IN THE PARTNER AIRPORTS

WHILE PASSENGERS ARE WAITING FOR BOARDING AND

AFTER ARRIVAL.

11 PARTNER AIRLINESFlight Line Magazine is distributed onboard regular and charter flights of partner airlines in the seatbacks.

Monthly readership is over 0.7 million air passengers (according to Partner Airlines information).

Total number of aircrafts of partner airlines is over 150. It exceeds the indicators of any air company in Russia.

Aircompany ALROSAAIR Angara Airlines Yakutia Air Сompany

Vologda Air Enterprise Izhavia Komiaviatrans

Kostroma Air Enterprise KrasAvia

Nordavia – Regional Airlines

Orenburzhie Air Company Severstal Air Enterprise

Moscow (Sheremetyevo) Moscow (Vnukovo)

Moscow (Domodedovo)

St. Petersburg (Pulkovo)

Arkhangelsk (Talagi)

Begishevo airport (Nizhnekamsk,

Naberezhnye Chelny) VologdaVoronezh

(Chertovitskoye)

Irkutsk Kazan KostromaKrasnoyarsk

(Yemelyanovo)

Murmansk Orenburg (Central) Petrozavodsk (Besovets)

Surgut Cherepovets Ufa

18 PARTNER AIRPORTSFlight Line Magazine is distributed on the desks in partner airports. In some of the airports the magazine is available in business lounges and VIP zones.

• Moscow (Sheremetyevo)7 desks in Terminals D, E, F.• Moscow (Vnukovo)3 desks in departure lounges (Duty Free area)• Moscow (Domodedovo)Business lounge (international) Business lounge (national)British Airways business lounge• St. Petersburg (Pulkovo) On the information desks in terminals (central new and renovated

hostprical) and in business lounges.

Flight Line Magazine is No. 1 by the number of distribution partners (airlines and airports) among in-flight

editions in Russia and other CIS countries.

Усинск

Ярославль

Мариуполь

Геленджик

Moscow Saint-Petersburg

AdamovkaAqaba (Jordan)AmdermaAnadyrAnapaAnchorage (USA)Antalya (Turkey)ApatityArkhangelskAstana (Kazakhstan)AstrakhanBakitBaku (Azerbaijan) Bangkok (Thailand)BarnaulBarcelona (Spain)Batumi (Georgia)BelgorodBlagoveshenskBoguchanyBodayboBratskBryansk

Burgas (Bulgaria)BurnyyBeidaihe (China)VanavaraVaradero (Cuba)Varna (Bulgaria)Velikiy UstugVladivostokVladimirVologdaVorkutaVoronezhVuktylGelendzhikGorno-AltayskGroznyDiksonDombarovskiyEkaterinburgErbogachenErevan (Armenia)YesseyZakynthos (Greece)IgarkaIzhevsk

Izmir (Turkey)IntaHeraklion (Greece)IrkutskKavala (Greece)KazanKaliningradKalugaCagliari (Italy)KvarkenoKirenskKirovKislokanKodinskCorfu (Greece)KoslanKostromaKotlasKrasnodarKrasnoyarskLenskLeshukonskoyeMagadanMagnitogorskMama

Mineralnye VodyMirny MiryugaMotyginoMurmanskMutorayMys MirnyNaryan-MarNaples (Itlay)NeryungiNidymNizhneangarskNizhnevartovskNizhnekamskNizhniy NovgorodNiigataNovokuznetskNovosibirskNorilskNoyabrskOmskOrenburgOrskOskobaOsharovo

PenzaPermPetropavlovsk-KamchatskyPechoraPoligusPolyarnyPrgue (Czech Republic)Rimini (Italy)Rhodes (Greece)Rostov-on-DonThessaloniki (Macedonia)SamaraSaratovSvetlySeoul (South Korea)SimferopolSovetskySolovkiSochiStary OskolStrezhevoyStrelka-Chunya

SulomaySurgutSurindaSyktyvkarTaksimoTalakanTambovTbilisi (Georgia)Tokio (Japan)TomskTroitsko-PecherskTunguskaTuraTutonchanyTyumenUlan-UdeUlyanovaskUrayUsinskUst-KutUst-TsilmaUfaUkhtaUchamiKhabarovsk

Khanty-MansiyskHarbin (China)KhatangaKhujand (Tajikistan) CharaCheboksaryChemdalskCherepovetsChirindaChitaCheongju (South Korea)ShushenskoyeEkondaYuzhno-SakhalinskYuktaYakutskYangyang (South Korea)Yaroslavl

DESTINATIONS

CONTENTSFLIGHT LINE MAGAZINE IS A LIFESTYLE MAGAZINE ABOUT TRAVELING, BUSINESS, CULTURAL AND AVIATION

INDUSTRY EVENTS, ENTERTAINMENT, FASHION, AND TECHNOLOGY. EACH ISSUE HAS A FEATURE, USUALLY

CONNECTED MAINLY WITH TOURISM.

«AROUND THE WORLD» sector is dedicated to traveling around the world and across Russia, discoveries, and experiences of interesting people. Separate sections are devoted to regions and cities of Russia, i.e. guides, «Moscow plots», «Northern capital».

«BUSINESS»is a business sector on management, career, sales organization, time management, with publications of leading experts and business coaches.

«AVIA»is a sector on the aviation industry including events, news, history, and travel tips.

«MOSAIC» is a sector on free time and culture of consumption. It includes interviews of famous people, novelties of technology and fashion, bright events in all spheres of life, and psychological life hacks. Special seasonal projects are also related to the real estate, education, health, etc.

FLIGHT LINE MAGAZINE OFFERS ITS PARTNERS A WIDE RANGE OF ADVERTISING INSTRUMENTS

ASSURING EFFECTIVE ADVERTISING AND PR-CAMPAIGNS.

ADVERTISING OPPORTUNITIES

Basic advertising opportunities:

• Modular advertisements • Advertorials • Sponsorship of sector, section or feature • Competitions for readers • Guide Listing

Additional advertising opportunities:

• Inset on thickened paper or coated board • Duplex inset business cards on coated board with punching • Tips-on • Enclosure of flyers and other printed matters as well as discount

cards, product samples, etc.

Additional advertising opportunities help the advertisers to place advertisements considering the target audience mainly in geographic respect. We can use part of the circulation for putting up the advertisements taking into

consideration advertiser’s wishes and distribution system. In particular you can post the enclosures in a certain part of the circulation distributed onboard of a certain air company or on desks in a certain airport, etc.

All the prices in this media kit are valid till December 31, 2019

PRICES (NOT SPECIFIED POSITION)page 1/1 4 000 € 4 800 $

spread 2/1 6 800 € 8 000 $

SMALL FORMATS2/3 page 2 700 € 3 200 $

1/2 page 2 200 € 2 600 $

1/3 page 1 600 € 1 900 $

1/6 page 900 € 1 100 $

SPECIAL POSITIONSoutside back cover 9 000 € 10 700 $

inside back cover 5 900 € 7 000 $

inside front cover 6 800 € 8 100 $

1st spread (including inside front cover) 9 300 € 11 000 $

spread 2/1 in front of editorial page 7 400 € 8 800 $

last spread 2/1 6 900 € 8 300 $

1/1 (front page) 4 900 € 5 800 $

1/1 (next to imprint, contents or editorial page 4 400 € 5 200 $

GUIDE LISTING1/4 page 700 € 900 $

1/8 page 500 € 600 $

classified of 200-250 printed characters + photo 200 € 250 $

GENERAL REQUIREMENTSModule formats: EPS, PDF, AI, PSD, TIFF, JPG.

Module size: 1:1 with 5 mm. bleed from each side. Bitmap pictures should be incorporated into the

module and should have the resolution of 300 dpi.Vector format modules (EPS, PDF, AI) must have

white background of trim size. No module elements should exceed trim size limits. Bitmap format modules (PSD, TIFF, JPG) should not contain alpha-channels, layers or clipping paths, should have 300 dpi resolution and should be saved without compression. In case of JPG you should choose minimum compression when saving the file. In Photoshop it equals to 12. All fonts must be outlined!

COLORFor all the elements of vector and bitmap format modules only CMYK colours should be used. Total inks С+М+Y+K should not exceed 300. In order to get rich black use C40 M30 Y30 K100. Modules should not contain Pantone spot colours or elements painted in Registration colour. Please, use ISO Coated V2 profile 300%.

ORIGINAL FILESEditorial accepts the following formats for further processing: AI (Adobe Illustrator), INDD (Adobe Indesign). Please, use Package when preparing the files. The files should contain all the used fonts and bitmap images.

TECHNICAL SPECIFICATION

2/3 (VERT.)FORMAT

130,6×250 ММFORMAT WITH BLEEDS

140,6×260 ММ

1/2 (HOR.)FORMAT

210×123 ММFORMAT WITH BLEEDS

220×133 ММ

1/3 (VERT.)FORMAT

68,3×250 ММFORMAT WITH BLEEDS

78,3×260 ММ

1/3 (HOR.)FORMAT

210×80,6 ММFORMAT WITH BLEEDS

220×90,6 ММ

SPREADFORMAT

420×250 ММ FORMAT WITH BLEEDS

430×260 ММ

PAGEFORMAT

210×250 ММ FORMAT WITH BLEEDS

220×260 ММ

1/6 (VERT.)FORMAT

68,3×123 ММFORMAT WITH BLEEDS

78,3×133 ММ

Established and published by Viraton LLC

Tel./fax: + 7 (812) 412-0942, 412-5894reklama_lp@spblp.ru (advertising department )

info@spblp.ru (editorial office)192029, Saint Petersburg,

Olminskogo str., 8, pl. 4N, office 1

www.spblp.ru линияполета.рф линия-полета.рф

CONTACTS: