MEMBANGUN RANTAI NILAI

Embed Size (px)

Citation preview

  • 8/18/2019 MEMBANGUN RANTAI NILAI

    1/12

    MEMBANGUN RANTAI NILAISTUDY KASUS

    STARBUCKS COFFEE

    KELOMPOK 7

     ALBHET 1113500550•  DIAN HARYANI 1113500880

    •  INA SAHLINA 1113500558

  • 8/18/2019 MEMBANGUN RANTAI NILAI

    2/12

    Sejara S!ar"#$%& C'(ee

    1)71* +er!a,a %a-. /./.r.%a '-e G'r/'B'%er* 2err Ba-/.* /a 4e S.e6- /. &ea!!-e*a&.6!'

    1)79* /e6a %e%&e&a !'%' +er!a,aa*".&.& .. "er%e,"a6 ,eja/. 5 !'%' /a,e/a!a6%a H'ar/ S$#-!: &e"a6a.+e6e-'-a ".&.& re!a.- /a ,ar%e!.6+r'/#%a

    1))3* +er#&aaa ,e6e,"a6%a ".&.&a+a/a ,ar%e! +a!a. !.,#r /. a&.6!'* DCDa "e%erja &a,a /e6a Bare& ; N'"-e

    #!#% ,ej#a- $'(ee /. !'%' "#%#

  • 8/18/2019 MEMBANGUN RANTAI NILAI

    3/12

    Laj#!a

    9000* S!ar"#$%& ,e,"#%a 900$a"a6 "ar# /. -#ar U.!e/ S!a!e&*150 /. A&.a

  • 8/18/2019 MEMBANGUN RANTAI NILAI

    4/12

    >.&. /a M.&. S!ar"#$%C'(ee

    >ISI

    ? T' I&+.re a/ #r!#re !e #,a&+.r.! @ Oe +er&'* 'e $#+* a/'e e.6"'r''/ a! a !.,e

  • 8/18/2019 MEMBANGUN RANTAI NILAI

    5/12

    MISIO#r C'(ee .! a& a-a& "ee* a/ .-- a-a& "e*

    a"'#! #a-.!O#r Par!er& ere $a--e/ +ar!er&* "e$a#&e .!& '!

     j#&! a j'"* .!& '#r +a&&.'&

    O#r C#&!',er& e e are #-- e66a6e/* e

    $'e$! .!* a/ #+-.! !e -.e ' '#r $#&!',er& @ee . j#&! 'r a e ,',e!&

    O#r S!'re& e '#r $#&!',er& ee- !.& &e&e '"e-'6.6* '#r &!'re& "e$',e a ae* a "rea% r','rr.e& '#!&./e* a +-a$e ere '# $a ,ee! .!

    r.e/&O#r Ne.6"er''/ eer &!'re .& a +ar! ' a

    $',,#.!* a/ e !a%e '#r re&+'&.".-.! !' "e6''/ e.6"'r& &er.'#&-

    O#r Sare'-/er& e %' !a! a& e /e-.er .

  • 8/18/2019 MEMBANGUN RANTAI NILAI

    6/12

    Aa-.&.& Ra!a. N.-a. +a/a S!ar"#$%&C'(ee

  • 8/18/2019 MEMBANGUN RANTAI NILAI

    7/12

    Ma&a-a Ya6 D.a/a+. S!ar"#$%&C'(ee

    1 Pe&a.6 -'%a- N' -'%a-

    9 Ha,"a!a /a-a, ,a%%e/a-a, +a&ar a!# e6ara

    3 A-!era!. ,.#,a &e-a.%'+. /a ,a%aa

    Pe,a&'%5 Har6a /a /aa "e-.

    %',e

    Karaa

  • 8/18/2019 MEMBANGUN RANTAI NILAI

    8/12

    Aa-.&.& SOT +a/a S!ar"#$%&C'(ee

    S!re6!&◦ S!ar"#$%& a/a-a +e6e$er !er%e,#%a

    /e6a %'+. ,ere% %#& /. /#.a

    ◦ Bra/ I,a6e a6 %#a! /e6a ,'!!'

    B#%a Haa &e%e/ar N6'+.◦ S!ar"#$%& a/a-a &e"#a 'r6a.&a&. 6-'"a-

    /e6a -e". /ar. 1000 r.!e- /. 8 e6ara/. &e-#r# /#.a

    ◦ Sa-a &a!# ara-a"a !er%#a! /. /#.a/e6a -e". /ar. 500 !'%' -.&e&. /. /#.a

    ◦ S!ar"#$%& /.%ea- #!#% ,ee/.a%a

    +r'/#% /a -aaa a6 #66#-

  • 8/18/2019 MEMBANGUN RANTAI NILAI

    9/12

    ea%e&&

    D.%area%a ar6a !.66. ,eja/.%aS!ar"#$% !./a% /a+a! /.ja6%a# '-e &e,#a

    &e6,e! +a&ar Ter-a-# '%#& +a/a +a&ar /',e&!.% AS

    O++'r!#.!.e&B.&a /a+a! ,e6#"a $.!ra e6a!. %'+.

    ,eja/. &a!# +'&.!.

    Pr'/#% a6 "era6a, !./a% aa /a-a,

    %'+.Me,.-.%. M'/a- a6 %#a! &a"a6a. /a&ar

    +e6e,"a6a #&aa

    Me6e,"a6%a &e6,e!a&. +r'/#% /a+a&ar

  • 8/18/2019 MEMBANGUN RANTAI NILAI

    10/12

     Trea!&Kr.&.& %e#a6a 6-'"a- a6

    ,e,"#a! ,a&ara%a!$e/er#6 #!#% !./a%,e6a".&%a !er-a-# "aa%#a6Se!.,e!a- ,a&a-a /e6aee% "#r#% /ar. %'+. /ar.,a&ara%a!K',+e!.!'r .!era!.'a- /a

    -'%a-

  • 8/18/2019 MEMBANGUN RANTAI NILAI

    11/12

    S!ra!e6. S!ar"#$%& C'(ee U!#%Me6a!a&. Ma&a-a

    1 Pr'/#$! Dee-'+!,e!

    9 Mar%e!.6 Se6,e!a!.'

    Peera+a S!ra!e6. Pa/a S!ar"#$%&C'(ee

    1 C'r+'ra!e Lee-9 B#&.e&& Lee-

    3 F#$!.'a- Lee-

  • 8/18/2019 MEMBANGUN RANTAI NILAI

    12/12