Module 4

Advertising

Brainstorming: words related to advertising

advertising

advertise

advertiser

advertisement

commercial ads/PSAs

persuade

be meant to

welfare

cheat skilful

innocent

fool fall for

appealing

play tricks on campaign

cigarette

benefit

promote

slave

latest

purchase

designer/design eye-catching

fancy

poster

高频单词必记

高频单词必记1. vt.& vi. 做广告，宣传 ____________ → n. 做广告；广告活动 ; 广告业 _________→ n ．广告；广告宣传→ _____________ → n ．广告商 _______________2. vt. 说服，劝说；使信服 __________ → adj. 说服力的；劝导性的 __________→ n ．说服；劝服 ________________3. vi.& vt. 欺骗；作弊 ___________ → n. 骗子；欺诈行为 ____________4. n. 气息；呼吸 __________ → vi.& vt. 呼吸 __________ → adj. 气喘吁吁的，喘不过气的 ___________ → adj. breathtaking _________________Customers soon found the weight-loss product is not as goo

d as a______ .

advertiseadvertising

advertisement

advertiserpersuade

persuasive

persuasion

cheat

cheat

breathbreathe

breathless令人惊叹的；壮观的

advertised

5. vt. 治愈；解决 _______ →

n. 药物，疗法；对策 _________

6. n. 评论，评价 _________ →

vi. 评论，议论 _________

7. adj. 心理的；思想的，精神的；智力的 _________ →adv. ___________ →

adj. physical ___________

8. vt.& vi. 使受益；得益于 __________ →

n ．益处；救济金 ; 奖金 __________ →

adj. 有益处的，有帮助的 ____________

My teacher's guidance ________ me in English learning.

In other words ， my English learning ___________

my teacher's guidance.

curecure

comment

comment

mental mentally身体的

benefitbenefit

beneficial

benefited

benefited from

9. vt. 推广，宣传；促销；促进，推动 __________

→n ．宣传；促进 _________

10. n ．智力，才智；情报 _____________ →

adj. 聪慧的 ____________ →

adj. intellectual _____________

11. vt. 咨询；请教 _________ →

n. 顾问 __________

12. vt. 推荐；建议，劝告；介绍 ____________ →n. ________________

An increasing number of people are __________ ( 咨询 )their accountants about the tax laws.

Because of his good work, John was p___________ to a higher class.

promotepromotion

intelligenceintelligent

智力的；聪明的consult

consultantrecommend

recommendationconsulting

promoted

14. vt. 确定，查明；决定；裁决 ____________→ n. 确定；决定 ____________ ___→

adj. 有决心的 _____________

15. n. 分析，分析结果 _________ →

vt. 分析 _________→adj. 分析的 ________/_________

16. vi. 有吸引力；呼吁，恳请 n. 吸引力；呼吁，恳求 __________ →

adj. 有吸引力的 _________________

He has overcome his difficulties with great courage

and _____________ ( 决心 ).

determinedetermination

determinedanalysis

analyze analytic analytical

appeal

appealing/attractive/eye-catching

determination

重点短语必背

重点短语必背

1 ． 　 旨在，目的是2 ． 上……当， 受……的骗；爱上3 ． 欺骗；捉弄4 ． 涉及，关于；处理，应付5 ． 弄清楚，弄懂；计算出6. ________ 吸引，引起兴趣；呼吁7. ___________ 把……表达清楚8. _____________ 死于……9. _____________ 虽然，即使

be meant to 　　　　　　　fall for

play tricks on

deal with

figure out

appeal to

get …across

die from

even if/though

1.---What do you think of his performance at the party?---He was unable to ____ what he meant, so we were

confused.A.get over B. get across C. get along D. get together

B

2 ． (2012· 宣城一模 )Until the noise of the bus ________ ，

we were able to hear the program again.

A ． died from 　　　 B ． died out

C ． died away D ． died off

选词填空be meant to ， even though ， fall for ， play trick

s on, deal with ， figure out ， appeal to ，

get sth. across

1 ． The article ________________ the causes of the

global financial crisis.

deals with

be meant to ， even though ， fall for ， play tricks o

n, deal with ， figure out ， appeal to ， get sth. acro

ss

2. The kids love to ________________ one another.

play tricks on

3 ． They ________________ each other at first sight and got

married very soon.

fell for

4 ． It's not easy for the design to _____________ all ages.

appeal to

be meant to ， even though ， fall for ， play tricks

on, deal with ， figure out ， appeal to ，

get sth.across

5 ． The programme ________________ educate people

about traffic safety.

is meant to

6 ． ____________ many people say so, I won't believe it.

Even though

7 ． He's not very good at _____ his ideas____________.

getting; across

be meant to ， even though ， fall for ， play tricks

on, deal with ， figure out ， appeal to ， get sth.a

cross

8 ． We must ________________ how to solve the problem.

figure out

Language focus

persuade cure

appeal

recommend

　 1.persuade vt. 说服，劝说；使信服 课文原句 An advertisement uses words and pict

ures to persuade people to buy a product or service,

or to believe in an idea.

persuade sb.to do sth.

persuade sb.into doing sth. 说服某人做某事

persuade sb.not to do sth.

persuade sb.out of doing sth. 说服某人不做某事

persuade sb.that... 使某人相信……

persuade sb.of sth. 使某人相信某事

argue/talk sb into/out of doing sth

1)He persuaded her__________________.

2) 他不相信那种说法是真的。He was not the truth of the state

ment.3)I advise/ try to persuade my father to stop sm

oking but I can't persuade him to.___________________________

persuaded of

我劝说我父亲戒烟，但是我没能说服他。

[ 以练促记 ] 　①She ____________ her parents to give up their plan, but they wouldn't listen.②Tom his father to take more exercise at last.

advised/tried to persuade

persuaded

2 ． cure vt. 治愈；治疗；解决 n. 治愈，痊愈；药物，疗法；对策课文原句 This statement tries to fool you into assu

ming that the toothpaste cures bad breath, yet it

does not say that!

(1)cure sb.of ＋疾病名称　　　　治愈某人的疾病

cure sb.of ＋不良行为 矫正某人的不良行

为

(2)a cure for sth. 治疗……的方法

[ 以练促记 ]1)Twelve year old Roth becomes a friend of Dr.Banting a

nd his assistant, Mr.Best, who are in search of a cure

for diabetes ( 糖尿病 ) ． ( 摘自 2011 福建高考 · 阅读理解 C)

2)Can you my cold?

你能治好我的感冒吗？3)You must cure the child of these bad habits.

4)

12 岁的 Roth 成了 Dr.Banting 以及他的助手 Mr.Bes

t 的好友 , 他们正致力于糖尿病治疗的研究。cure me of

你必须把孩子的这些坏习惯纠正过来。

The doctor her headache with an expensive

medicine, but did not her of the disease.(treat/c

ure)

treated

cure

[ 关键一点 ] 　与 cure sb.of sth. 结构类似的短语：

• 使某人想起某事• 怀疑某人 ( 做 ) 某事• 抢了某人某物• 通知某人某事• 警告某人某事• 控告某人某事• 使某人相信某事• 欺骗某人某物• 使某人摆脱某物

remind sb of sthsuspect sb of sth

rob sb of sth

inform sb of sth

warn sb of sthaccuse sb of sth

convince/persuade sb. of sth.cheat sb. of sth.

rid sb of sth

3 ． appeal vi. 迎合，有吸引力；呼吁，恳请；申诉；诉 诸 n. 呼吁，恳求；吸引力；上诉课文原句 It is important to always try to appeal to the a

udience in order to get them to react in a certain wa

y.

1)sth. appeal to sb. 　　 ( 某物 ) 引起某人的兴趣； 吸引某人，迎合某人2)appeal to sb.to do sth. 呼吁某人去做某事 = make an appeal to sb. to do sth.

1)The opening ceremony of London Olympic Games appealed t

o tens of thousands of people in the country.

伦敦奥运会开幕式吸引了全国数以万计的人。

2)The government is everyone not to smoke in public.政府呼吁大家在公共场所不要吸烟。

3)Martin Luther King appealed to the blacks to appeal to the highest court against racial discrimination ， which greatly appealed to the whole world.

appealing to

马丁 ·路德 · 金呼吁黑人向最高法庭上诉反对种族歧视，这引起了全世界极大的关注。

4 ． recommend vt. 推荐；建议，劝告；介绍课文原句 Yesterday I came across an interesting new

book, which I would like to recommend here.

1)recommend sth.to sb. ＝ recommend sb.sth.

向某人推荐某物2)recommend doing sth. 建议做某事3)recommend sb.to do sth.

It is recommended that sb.(should) do ...

recommend that sb. (should) do…

make a recommendation that sb. (should) do…

建议某人做某事

1)His former tutor in the west.

他以前的导师建议他去西部工作。

2)It is often recommended that one

to reduce cancer risk.

有人经常建议人们减肥来减小患癌症的风险。3)The doctor recommended that you________swim after eating a large meal.A ． wouldn't B ． couldn'tC ． needn't D ． shouldn't

recommended him to work/recommended he work

(should) lose weight

一个坚持 ______ 两个命令 ___________________四个建议 ________________________________五个要求 ________________________________

1. The man insisted that he ________(do) nothing wrong and that he _______(set) free.

2. His pale face suggested that he ____(be)

ill, and I suggested he ________(see) the doctor.

我建议在山上多种些树。

insist order/commandadvise/suggest/ propose / recommend

desire/demand/require/request/urge

had done

be set

was

see

• I suggest planting more trees on the mountain.• I suggest we should plant more trees on the

mountain.• I make a suggestion that we should plant more

trees on the mountain.• My suggestion is that we should plant more

trees on the mountain.• What I suggest is that we should plant more

trees on the mountain.

I suggest us to plant more trees on the mountain.

False

1.The newly published book ， which refers ________ basic English grammar ， is________only for beginners.

A ． as ； meant B ． for ； intendedC ． to ； planned D ． to ； intended

2.We _______ him to stop surfing the Internet ， but he wouldn't listen.

A ． persuaded B ． tried to persuade C ． suggested D ． demanded

3 ． (2010·安徽高考 )—How did you like Nick's performance

last night?

—To be honest, his singing didn't ___ to me much.

A ． appeal B ． belong C ． refer D ． occur

4 ． (2010· 福建高考 )Teachers recommend parents ________ their children under 12 to ride bicycles to school for safety. A ． not allow 　 B ． do not allow C ． mustn't allow D ． couldn't allow

5 ． Although there is no cure ________ the common cold, doctors believe that vitamins can help prevent it. A ． of 　　 B ． As C ． for D ． about

Useful sentence patterns

1. 课文原句 We can find advertisements wherever we go.

• Wherever I go, my son always follows me.

• Wherever you are, I can find you.

• Your sentences:

• __________ you go, __________ you do,

I will be right here waiting for you.

no matter where

Wherever whatever

2. 课文原句 When it comes to advertisements, we must …

• When it comes to nuclear, I know nothing.

• When it comes to playing basketball, Tom gets excited.

• When it comes to( 介词） sth 当涉及到……当提到……

• Your sentences:

3. 课文原句 When planning a public welfare campaign, you may want to ask yourself such a question.

When sleeping, I heard a strange noise in the room.

I won’t go to the meeting unless invited.

Though ______ (lack) money, the parents managed to send their child to study abroad.

When ______ (offer) help, one often says “Thank you.” or “It’s very kind of you.”

when, while, until, if , unless, though, although 等后可以根据主语和动作的关系直接加 v-ing 或v-ed 形式，主动用 v-ing ，被动用 v-ed.

lacking

offered

When _____ different cultures, we often pay attention only to the differences without noticing the many similarities.

A. compared B. being compared

C. comparing D. having compared

Writing: write a composition about advertisements (about 150 words).

Para1: the definition and types of ads

Para2: the advantages and

disadvantages of ads

Para3 : your attitude towards ads

The advantages and disadvantages of ads

• Advantages • provide information about latest products• increase sales by repeated advertising• make the public aware of social problems• Disadvantages• mislead customers or cheat them of money• give false or incorrect information• make consumers want things that they don’t

need at all

A possible version wherever we go, we can see Advertisements. Adv

ertisements often use words and pictures to persuade people to buy a product or believe in an idea. There are two main types of advertisements. One is called commercial advertisements, which are meant to promote a product or service. The other is called public service advertisements(PSAs), which are intended to educate people about health, safety, or any other problem that affects public welfare. PSAs benefit the public a lot, so it’s safe to say not all ads play tricks on us.

Advertisements have both advantages and disadvantages. On the one hand, ads provide us with information about latest products, which makes it easy for us to buy things that we need. Besides, PSAs can help make the public aware of social problems. On the other hand, some ads make consumers want things that they don’t need at all. What’s worse, some ads even mislead customers or cheat them of money.

As far as I am concerned, we must be cautious about ads when buying products. When it comes to advertisements, we must use our intelligence and not be a slave to them.

Homework:1. Go over all the points in unit1.

2. Complete writing the passage.