Module Handbook International Business – Eastern Europe · Programme Accreditation International Business – Eastern Europe˜ Module Handbook International Business – Eastern

Programme Accreditation International Business – Eastern Europe�

Module Handbook

International Business – Eastern Europe

Date of implementation: 01.10.2007

Grade: Bachelor of Arts

Faculty: W2

Dean of the programme Prof. Dr. Fuhrmann: [email protected]

Date of printing: 01.02.2010

Version: 1

Programme Accreditation International Business – Eastern Europe

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Table of Contents 1 Basic Studies ....................................................................................................... 7

1.1 Module G1: Introduction to Business Administration (351000) ....................... 8 1.1.1 Submodule G1.1 Introduction to Business Administration (351001) ........ 9 1.1.2 Submodule G1.2 Marketing (351002) .................................................... 11 1.1.3 Submodule G1.3 Behavioural Science (351003) ................................... 13 1.1.4 Submodule G1.4 Human Resource Management (351004) .................. 15 1.1.5 Submodule G1.5 Organisation (351005) ............................................... 16

1.2 Module G2: Accounting I (351011) ............................................................... 18 1.2.1 Submodule G2.1 Bookkeeping (351012) ............................................... 19 1.2.2 Submodule G2.2 Introduction to Managerial Accounting (351013)........ 21

1.3 Module G3: Accounting II (351015) .............................................................. 23 1.3.1 Submodule G3.1 Introduction to Cost Accounting (351016) .................. 24 1.3.2 Submodule G3.2 Controlling (351017) .................................................. 25

1.4 Module G4: Russian Language (351070) ..................................................... 27 1.4.1 Submodule G4.1 Russian Language I (351071) .................................... 28 1.4.2 Submodule G4.2 Russian Language II (351072) ................................... 30

1.5 Module G5: Russian Language and Culture II (351075) .............................. 32 1.5.1 Submodule G5.1 Everyday and Business Russian I (351076) .............. 33 1.5.2 Submodule G5.2 Everyday and Business Russian II (351077) ............. 35

1.6 Module G6: International Business (351060) ............................................... 37 1.6.1 Submodule G6.1 International Business (351061) ................................ 38

1.7 Module G7: Economics I (351020) ............................................................... 39 1.7.1 Submodule G7.1 Introduction to Economics (351021) .......................... 40

1.8 Module G8: Introduction to Business Law (351030) ..................................... 42 1.8.1 Submodule G8.1 Business Law I (351031) ........................................... 43 1.8.2 Submodule G8.2 Business Law II (351032) .......................................... 45

1.9 Module G9: Introduction to Research Methods (351040) ............................. 47 1.9.1 Submodule G9.1 Introduction to Applied Research Methods (351041) . 48 1.9.2 Submodule G9.2 Introduction to Statistics (351042) .............................. 50

1.10 Module G10: Business English (351055) .................................................. 52 1.10.1 Submodule G10.1 Generic Business Terminology (351056) .............. 53 1.10.2 Submodule G10.2 Specific Business Terminology (351057) .............. 55

2 Advanced Studies .............................................................................................. 57 2.1 Module H1: Business Administration (351200) ............................................ 58

2.1.1 Submodule H1.1 Finance (351201) ....................................................... 59 2.1.2 Submodule H1.2 Strategic Management (351202) ................................ 60 2.1.3 Submodule H1.3 Marketing Cases (351203) ......................................... 62 2.1.4 Submodule H1.4 Business Cases (351204) .......................................... 63

2.2 Module H2: Advanced Business Administration (351210) ............................ 65 2.2.1 Submodule H2.1 Business Seminar (351211) ....................................... 66 2.2.2 Submodule H2.2 Business Simulation (351212) ................................... 68

2.3 Module H3: International Business Environment (351260) .......................... 70 2.3.1 Submodule H3.1 International Economics (351261) .............................. 71 2.3.2 Submodule H3.2 International Law (351262) ........................................ 72 2.3.3 Submodule H3.3 Intercultural Business communication (351263) ........ 74

2.4 Module H4: Russian Language and Culture I (351270) ............................... 76 2.4.1 Submodule H4.1 Everyday Russian I (351271) ..................................... 77 2.4.2 Submodule H4.2 Everyday Russian II (351272) .................................... 79

2.5 Module H5: Russian Business Communication B1 (351275) ....................... 81


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2.5.1 Submodule H5.1 Russian Business Communication I (351276) ........... 82 2.5.2 Submodule H5.2 Russian Business Communication II (351277) .......... 84

2.6 Module H6: Area Studies: Eastern Europe (351280) ................................... 86 2.6.1 Submodule H6.1 Cultural Area Studies Eastern Europe (351281) ........ 87 2.6.2 Submodule H6.2 Economic Studies Eastern Europe (351282) ............. 89

2.7 Module H7: Business Russian (351285) ...................................................... 91 2.7.1 Submodule H7.1 Business Russian I (351286) ..................................... 92 2.7.2 Submodule H7.2 Business Russian II (351287) .................................... 94

2.8 Module H8: Russian in Business Life B2 (351290) ...................................... 96 2.8.1 Submodule H8.1 Russian Business Correspondence (351291) ............ 97 2.8.2 Submodule H8.2 Negotiating in Russian (B2) (351292) ........................ 99

2.9 Module H9: Intercultural Studies: Eastern Europe (351295) ...................... 101 2.9.1 Submodule H9.1 Intercultural Management Eastern Europe (351296) 102 2.9.2 Submodule H9.2 Specific Aspects Eastern Europe (351297) .............. 105

2.10 Module H10: Economics II (351221) ....................................................... 107 2.10.1 Submodule H10.1 Microeconomics (351222) ................................... 108 2.10.2 Submodule H10.2 Macroeconomics (351223) ................................. 110 2.10.3 Submodule H10.3 Business Ethics (351224) ................................... 112

2.11 Module H11: Economics III (351225) ...................................................... 114 2.11.1 Submodule H11.4 Advanced Economic Studies (3512226) ............. 115

2.12 Module H12: Business Law (351230) ..................................................... 116 2.12.1 Submodule H12.1 Business Law III (351231) .................................. 117

2.13 Module H13: Research Methods (351240) ............................................. 119 2.13.1 Submodule H13.1 Models and Methods of Data Assessment (351241) ......................................................................................................... 120

2.14 Module H14: Business Communication B2 (351255) .............................. 122 2.14.1 Submodule H14.1 Professional Business Communication (351256) 123 2.14.2 Submodule H14.2 Business Documents (B2) (351257) ................... 125

2.15 Module P: Internship (351700) ................................................................ 127 2.15.1 Submodule P1 Internship (351701) .................................................. 128 2.15.2 Submodule P2 Internship Seminar (351702) .................................... 130

2.16 Module B: Bachelor Thesis (351710) ...................................................... 131 2.16.1 Submodule B1 Bachelor Thesis (351711) ........................................ 132 2.16.2 Submodule B2 Thesis Seminar (351712) ......................................... 133

3 BWL-Major ....................................................................................................... 135 3.1 Module T1: Major Accounting Part 1 (351300) ........................................... 136

3.1.1 Submodule T1.1 Financial Accounting (351301) ................................. 137 3.1.2 Submodule T1.2 Consolidated Financial Statements (351302) ........... 139 3.1.3 Submodule T1.3 Analysis and Interpretation of Financial Accounting Information (351303) ........................................................................................ 141 3.1.4 Submodule T1.4 Strategic Controlling (351304) .................................. 143

3.2 Module U1: Major Accounting Part 2 (351305) .......................................... 145 3.2.1 Submodule U1.1 Consolidated Financial Statements (351302) .......... 146 3.2.2 Submodule U1.2 Analysis and Interpretation of Financial Accounting Information (351303) ........................................................................................ 146 3.2.3 Submodule U1.3 Strategic Controlling (351304) ................................. 146 3.2.4 Submodule U1.4 Accounting Projects (351306) .................................. 147

3.3 Module T2: Major Controlling Part 1 (351310) ........................................... 148 3.3.1 Submodule T2.1 Introduction to International Controlling (351311) ..... 149 3.3.2 Submodule T2.2 Strategic Controlling (351312) .................................. 151 3.3.3 Submodule T2.3 Specific Issues in International Controlling (351313) 153


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3.3.4 Submodule T2.4 International Accounting (351314) ............................ 155

3.4 Module U2: Major Controlling Part 2 (351315) ........................................... 157 3.4.1 Submodule U2.1 Strategic Controlling (351312) ................................. 158 3.4.2 Submodule U2.2 Specific Issues in International Controlling (351313) 158 3.4.3 Submodule U2.3 International Accounting (351314) ........................... 158 3.4.4 Submodule U2.4 Controlling Projects (351316) ................................... 159

3.5 Module T3: Major Finance Part 1 (351320) ................................................ 160 3.5.1 Submodule T3.1 Introduction to International Finance (351321) ......... 161 3.5.2 Submodule T3.2 Derivates and Portfolio Management (351322) ........ 163 3.5.3 Submodule T3.3 Corporate Finance (351323) .................................... 165 3.5.4 Submodule T3.4 International Banking (351324) ................................ 166 3.5.5 Submodule T3.5 Specific Topics in Finance (351325) ......................... 168

3.6 Module U3: Major Finance Part 2 (351326) ............................................... 169 3.6.1 Submodule U3.1 Derivates and Portfolio Management (351322) ........ 170 3.6.2 Submodule U3.2 Corporate Finance (351323) .................................... 170 3.6.3 Submodule U3.3 International Banking (351324) ................................ 170 3.6.4 Submodule U3.4 Specific Topics in Finance (351325) ........................ 170 3.6.5 Submodule U3.5 Finance Projects (351327) ....................................... 171

3.7 Module T4: Major Human Resource Management Part 1 (351330) ........... 172 3.7.1 Submodule T4.1 Introduction to International Human Resource Management (351331) ..................................................................................... 173 3.7.2 Submodule T4.2 Specific Issues in International Human Resource Management (351332) ..................................................................................... 175 3.7.3 Submodule T4.3 Employment Law (351333) ....................................... 176 3.7.4 Submodule T4.4 International Human Resource Management Case Studies (351334) .............................................................................................. 178

3.8 Module U4: Major Human Resource Management Part 2 (351335) .......... 180 3.8.1 Submodule U4.1 Specific Issues in International Human Resource Management (351332) ..................................................................................... 181 3.8.2 Submodule U4.2 Employment Law (351333) ...................................... 181 3.8.3 Submodule U4.3 International Human Resource Management Case Studies (351334) .............................................................................................. 181 3.8.4 Submodule U4.4 International Human Resource Projects (351336) ... 182

3.9 Module T5: Major International Management Part 1 (351340) ................... 183 3.9.1 Submodule T5.1 Introduction to International Management (351341) . 184 3.9.2 Submodule T5.2 Change Management (351342) ................................ 186 3.9.3 Submodule T5.3 Specific Issues in International Management (351343) .. ............................................................................................................. 188 3.9.4 Submodule T5.4 Mergers & Acquisitions (351344) .............................. 190

3.10 Module U5: Major International Management Teil 2 (351345) ................ 192 3.10.1 Submodule U5.1 Change Management (351342) ............................ 193 3.10.2 Submodule U5.2 Specific Issues in International Management (351343) ......................................................................................................... 193 3.10.3 Submodule U5.3 Mergers & Acquisitions (351344) .......................... 193 3.10.4 Submodule U5.4 International Managements Projects (351346) ..... 194

3.11 Module T6: Major Marketing Part 1 (351350) .......................................... 196 3.11.1 Submodule T6.1 Introduction to International Marketing (351351) ... 197 3.11.2 Submodule T6.2 Market Research (351352) .................................... 199

3.12 Module U6: Major Marketing Part 2 (351353) ......................................... 201 3.12.1 Submodule U6.1 B2B-Marketing (351354) ....................................... 202 3.12.2 Submodule U6.2 B2C-Marketing (351355) ....................................... 204


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3.12.3 Submodule U6.3 E-Marketing (351356) ........................................... 205 3.12.4 Submodule U6.4 Service Marketing (351357) .................................. 206 3.12.5 Submodule U6.5 International Marketing Projects (351358) ............ 207

4 BWL-Minor ....................................................................................................... 208 4.1 Module V1: Minor Accounting (351400) ..................................................... 209

4.1.1 Submodule V1.1 Financial Accounting (351401) ................................. 210 4.1.2 Submodule V1.2 Consolidated Financial Statements (351402) ........... 210 4.1.3 Submodule V1.3 Analysis and Interpretation of Financial Accounting Information (351403) ........................................................................................ 210 4.1.4 Submodule V1.4 Strategic Controlling (351404) .................................. 210

4.2 Module V2: Minor Controlling (351410) ...................................................... 211 4.2.1 Submodule V2.1 Introduction to International Controlling (351411)..... 212 4.2.2 Submodule V2.2 Strategic Controlling (351412) .................................. 212 4.2.3 Submodule V2.3 Specific Issues in International Controlling (351413) 212 4.2.4 Submodule V2.4 International Accounting (351414)............................ 212

4.3 Module V3: Minor Finance (235420) .......................................................... 213 4.3.1 Submodule V3.1 Introduction to International Finance (351421) ......... 214 4.3.2 Submodule V3.2 Derivates and Portfolio Management (351422) ........ 214 4.3.3 Submodule V3.3 Corporate Finance (351423) .................................... 214 4.3.4 Submodule V3.4 International Banking (351424) ................................ 214 4.3.5 Submodule V3.5 Specific Topics in Finance (351425) ........................ 214

4.4 Module V4: Minor International Management (351430) ............................. 215 4.4.1 Submodule V4.1 Introduction to International Management (351431) . 216 4.4.2 Submodule V4.2 Change Management (351432) ............................... 216 4.4.3 Submodule V4.3 Specific Issues in International Management (351433) .. ............................................................................................................. 216 4.4.4 Submodule V4.4 Mergers & Acquisitions (351434) ............................. 216

4.5 Module V5: Minor Human Resource Management (351440) ..................... 217 4.5.1 Submodule V5.1 Introduction to International Human Resource Management (351441) ..................................................................................... 218 4.5.2 Submodule V5.2 Specific Issues in International Human Resource Management (351442) ..................................................................................... 218 4.5.3 Submodule V5.3 Employment Law (351443) ...................................... 218 4.5.4 Submodule V5.4 International Human Resource Management Case Studies (351444) .............................................................................................. 218

4.6 Module V6: Minor Marketing (351450) ....................................................... 219 4.6.1 Submodule V6.1 Introduction to International Marketing (351451) ...... 220 4.6.2 Submodule V6.2 Market Research (351452) ....................................... 220 4.6.3 Submodule V6.3 B2B-Marketing (351453) .......................................... 220 4.6.4 Submodule V6.4 B2C-Marketing (351454) .......................................... 220 4.6.5 Submodule V6.5 E-Marketing (351455) ............................................... 220 4.6.6 Submodule V6.6 Service Marketing (351456) ..................................... 220

5 Elective a .......................................................................................................... 221 5.1 Module W1: Management Skills (351100) .................................................. 222

5.1.1 Submodule W1.1 IT for Business Students / Self-Management (351101) . ............................................................................................................. 223

5.2 Module W2: Introduction to Business French (351110) .............................. 225 5.2.1 Submodule W2.1 Français de l'entreprise (351111) ............................ 226

5.3 Module W3: Français professionnel (351120) ............................................ 227 5.3.1 Submodule W3.1 Français professionnel (351121) ............................. 228

5.4 Module W4: Introduction to Business Spanish A2 CEFR (351130) ............ 229


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5.4.1 Module data ......................................................................................... 229 5.4.2 Submodule W4.1 El Español de la Empresa (351131) ........................ 230

5.5 Module W5: El Español Profesional B1 CEFR (351140) ............................ 232 5.5.1 Submodule W5.1 El Español Profesional (351141) ............................. 233

6 Elective b .......................................................................................................... 235 6.1 Module X1: Rhetoric (351500) ................................................................... 236

6.1.1 Submodule X1.1 Rhetoric I (351501) ................................................... 237 6.1.2 Submodule X1.2 Rhetoric II (351502) .................................................. 238

6.2 Module X2: Business French (351510) ...................................................... 239 6.2.1 Submodule X2.1 Français des affaires I (351511) ............................... 240 6.2.2 Submodule X2.2 Français des affaires II (351512) .............................. 241

6.3 Module X3: Français des affaires (351520) ................................................ 242 6.3.1 Submodule X3.1 Communication professionnelle (351521) ................ 243 6.3.2 Submodule X3.2 Langue et civilisation françaises (351522) ............... 244

6.4 Module X4: Business Spanish A2-B1 CEFR (351530) ............................... 245 6.4.1 Submodule X4.1 El Español Profesional I (351531) ............................ 246 6.4.2 Submodule X4.2 El Español Profesional II (351532) ........................... 248

6.5 Module X5: Español de los Negocios B1-B2 CEFR (351540) .................... 250 6.5.1 Submodule X5.1 Español de los negocios I (351541) ......................... 251 6.5.2 Submodule X5.2 Español de los Negocios II (B1-B2 CEFR) (351542) 252

6.6 Module X6: Academic Writing (351550) ..................................................... 254 6.6.1 Submodule X6.1 Oral and Written Comprehension (351551) .............. 255 6.6.2 Submodule X6.2 Creative Writing (351552) ........................................ 256

7 Elective c .......................................................................................................... 258 7.1 Module Y1: The French Business World B1 (351600) ............................... 259

7.1.1 Submodule Y1.1 Langue et civilisation françaises (351601) ............... 260 7.1.2 Submodule Y1.2 Introduction au monde francophone (351602) ......... 261

7.2 Module Y2: Études françaises appliquées (351610) .................................. 262 7.2.1 Submodule Y2.1 Études comparatives franco-allemandes I (351611) 263 7.2.2 Submodule Y2.2 Études comparatives franco-allemandes II (351612) ..... ............................................................................................................. 265

7.3 Module Y3: The Spanish Business World B1 CEFR (351620) ................... 267 7.3.1 Submodule Y3.1 El Español de los Negocios (I) (351621) .................. 268 7.3.2 Submodule Y3.2 Introducción al Mundo Hispánico (B1) (351622) ...... 269

7.4 Module Y4: (351630) .................................................................................. 271 7.4.1 Submodule Y4.1 Estudios Hispánicos Aplicados I (351631) ............... 272 7.4.2 Submodule Y4.2 Estudios Hispánicos Aplicados II (B2) (351632) ...... 274

7.5 Module Y5: English Language and Culture B2 (351640) ........................... 276 7.5.1 Submodule Y5.2 Job Applications (351641) ........................................ 277 7.5.2 Submodule Y5.2 Meetings and Presentations (B2) (351642) .............. 279

7.6 Module Y6: English Language and Culture C1 (351650) ........................... 281 7.6.1 Submodule Y6.1 Career Orientation (351651) .................................... 282 7.6.2 Submodule Y6.2 Meetings and Negotiations (C1) (351652) ................ 284

7.7 Module Y7: General Studies (351560) ....................................................... 286 7.7.1 Submodule Y7.1 General Studies I (351561) ...................................... 287 7.7.2 Submodule Y7.2 General Studies II (351562) ..................................... 288


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1 Basic Studies


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1.1 Module G1: Introduction to Business Administration (351000)

Module Objectives

Module G1 aims to enable students to grasp the key elements of the subject matter of their course - i.e. the organisation. Based on an understanding of general human behaviour, students acquire knowledge on the structure of organisations, with par-ticular emphasis on marketing and human resources. In principle, the module also aims to sharpen analytical and systemic thinking.

Prerequisites

-

Module data

Responsible person Prof. Dr. Kathrin Köster

Credits 12,5

Contact hours per week 10

Major course assessment -

Where is the module located Basic Studies

Specialities Systemic thinking is furthered through a combined written examination combining aspects of general management with behavioural science and marketing.


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1.1.1 Submodule G1.1 Introduction to Business Administration (351001)

This submodule is mandatory course within module G1.

Lecturer Prof. Dr. Manfred Lieb, Prof. Dr. Olaf Hengerer, Prof. Dr. Er-ner

Semester 1

Provided each term

Type of submodule Lecture

Name (German) Introduction to Business Administration

Credits 2.5

Workload preparation

Workload exam duration 40 minutes

Workload autonomous studies 44.34

Workload details

It is recommended that around 20 hours be used for follow-up work on the subject material, for going through examples of practical exercises and for use of e-learning tools (varies according to textbook). The remaining 24.34 hours are re-served for exam preparation; provided regular follow-up work is done on the teaching units, the time involved for this should remain within limits.

Contact hours 30

Contact hours per week (45 mins) 2

Type of examination PK

Language German

Course targets

-Students are able to understand the complex and dynamic relations within business. -Teaching of specialist knowledge focuses on functions of and key features relating to the operational organisation of businesses and corresponding instruments. -On successful completion of the course, students are able to distinguish between the relative levels of regulatory, stra-tegic and operational management and to produce simple static business models and perform calculations. -Students are also able to establish the correlations between general management and specific sub-areas such as mar-keting, HRM and organisation.

Teaching methods -Depending on lecturers, at the beginning of the course there


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is an optional simple business simulation to create an overall understanding of business interdependencies -Lecture with case studies and practical exercises

Contents

-Fundamentals of general management -Constitutive decisions for businesses -Company management and organisation taking into account the environment and a rapidly changing business environ-ment -Fundamentals of materials management -Fundamentals of production management -Fundamentals of marketing -Fundamentals of financial management -Introduction to accounting and controlling

Literature / Sources

-Jung, H.: Allgemeine Betriebswirtschaft, 11. Aufl., Oldenbourg, München/Wien, 2008 -Olfert, K., Rahn,H.-J..: Einführung in die Betriebswirtschafts-lehre, 9. Aufl., Kiehl, Ludwigshafen, 2008 -Kelly, M.; McGowen, J.: BUSN2, 2nd edition, South Western Edu Publication, 2009 -Hitt, M.A., Black, J.S., Porter, L.W.: Management: Meeting new challenges, 2nd edition, Pearson Prentice Hall, Upper Saddle River, 2008

Other specialities

Examination duration indicates the time portion of the inte-grated PK exam. This course is to be viewed in conjunction with G1.2, G1.3, G1.4 and G1.5. To avoid duplication, the topics covered are therefore primarily ones that do not form part of these submodules.


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1.1.2 Submodule G1.2 Marketing (351002)


Lecturer Prof. Dr. Andreas Fuhrmann

Semester 1

Provided each semester


Name (German) Marketing

Credits 2.5

Workload preparation -


Workload autonomous studies 45

Workload details -Internet research on current marketing examples of speci-fied companies -Exam preparation

Contact hours 30



Language Englisch oder German

Course targets

-Understanding of the market and customer-oriented ap-proach to marketing -Knowledge of popular marketing strategies and marketing instruments (4P) and some marketing techniques

Teaching methods Lecture

Contents

-Marketing vs. sales -Marketing strategies (differentiation, segmentation, prod-uct/market) -Product, price, distribution and communication policy


Becker, J.: Marketing-Konzeption, 2006 (8.) Czinkota, M.: Marketing Management, 2004 (3rd) Homburg, Ch.: Grundlagen des M., 2008 Kotler, Ph.: Marketing Management, 2009 (13th) Meffert, Heribert: Marketing, 2008 (10.) d

Other specialities Examination duration indicates the time portion of the inte-


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grated PK exam.


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1.1.3 Submodule G1.3 Behavioural Science (351003)


Lecturer Prof. Dr. Elias Jammal

Semester 1

Provided each term


Name (German) Behavioural Science

Credits 2.5




Workload details

-Since the topic may in some cases be somewhat abstract for first-semester students, it is recommended that around 20 hours be used for follow-up work on the material covered in the lecture. This should be done using relevant literature. -The remaining 24.34 hours are reserved for exam prepara-tion; provided regular follow-up work is done on the teaching units, the time involved for this should remain within limits.

Contact hours 30



Language German

Course targets

On successful completion of this course students will have the following skills: -Specialist knowledge on approaches for explaining human behaviour from the different disciplines of social psychology, business psychology, vocational pedagogics, sociology, eth-nology -Sensitising students as regards a perspective for comparing culture that focuses on business contexts - Ability to analyse key social and behavioural science aspects of companies and of different assumptions about human beings in an eco-nomic context -Knowledge of methods in the field of empirical social re-search


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Teaching methods

-Lecture -Tutorial dialogue -Group tasks -Films

Contents

-Methodology -Affiliation -Culture -Perception -Personality and intelligence -Learning, memory and development -Communication -Motivation -Groups, power and authority -Assumptions and models concerning human beings in busi-ness administration


Adler, N. (2008): International Dimensions of Organizational Behavior. 5th Edition. Thomson AG Soziologie (neueste Auf-lage): Denkweisen und Grundbegriffe der Soziologie. Bech´sche Johns, G. & Saks, A. M. (2001): Organizational Behaviour. 5th Edition. Toronto: Addison Wesley Robbins, S. P. (2001): Organisati-on der Unternehmung. 9. Auflage. Pearson Studium

Other specialities

Examination duration indicates the time portion of the inte-grated PK exam. The submodule conveys the fundamental principles of social and behavioural science for the individual functional areas of business administration (marketing, hu-man resources, etc.).


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1.1.4 Submodule G1.4 Human Resource Management (351004)


Lecturer Prof. Dr. Dietmar Högel, Prof. Dr. Constanze Sigler

Semester 2

Provided each term


Name (German) Human Resource Management

Credits 2.5

Workload preparation 43.5



Workload details -

Contact hours 30


Type of examination SK

Language German/Englisch

Course targets Students receive a general overview of all core functions of human resource management within companies.

Teaching methods Lecture, seminar papers, presentations, talks by experts, interactive learning methods

Contents

-Principles -HR planning -Recruitment -Human resource allocation -Human resource management and motivation -Remuneration -Human resource development -Personnel layoffs -Current topics

Literature / Sources Olfert, K., 2008: Personalwirtschaft Jung, H., 2008: Personalwirtschaft Holtbrügge, D., 2007: Personalmanagement

Other specialities -


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1.1.5 Submodule G1.5 Organisation (351005)


Lecturer Prof. Dr. Kathrin Köster, Prof. Dr. Olaf Hengerer, Prof. Dr. Manfred Lieb

Semester 2

Provided each term


Name (German) Organisation

Credits 2.5




Workload details

-It is recommended that students spend 15 hours on follow-up work on the material from the previous lecture and on completing any practical exercises given (practical relev-ance). -28.5 hours should be spent preparing for the written exam (revising lecture notes, where applicable going over the prac-tical exercises)

Contact hours 30


Type of examination LK

Language German

Course targets

-Students are able to understand the five fundamental prob-lems in structuring an organisation (organisation and envi-ronment, structuring the function, integration of the individual and organisation, emerging phenomena, organisational change). -The special relevance of organisational change today and its cause is recognised by the students and anchored in the complex economic environment. -Students are also able to identify interrelations within an organisation and to classify the contents of later lectures such as marketing, controlling, etc. within the complex inte-raction of the multifarious processes within an organisation.


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Teaching methods

-Interactive lectures -Practical exercises, the solutions for which are discussed during contact hours -Case studies -Mock written examination

Contents

-Definition of organisation -The enterprise and its environment -Overview of organisational theories -Structuring of functions: -Specialisation/differentiation -Coordination/integration -Configuration -Control/measurement -Organisational change


-Schreyögg, G.: Organisation, Grundlagen morderner Orga-nisationsgestaltung, 4. Auflage, Gabler, Wiesbaden, 2008 -Kieser A., Walgenbach, P.: Organisation, 5. Auflage, Schäf-fer Poeschel, 2007 -Jones, G.R.: Organizational Theory, Design, and Change, 5th edition, Pearson Education International, Upper Saddle River, 2008 -Morgan, G.: Images of Organization, Updated, Sage Publi-cations, Thousand Oaks, 2006 -Galbraith, J. E.: Designing Organizations. An Executive guide to Strategy, Structure, and Process, Jossey Bass, San Francisco, 2002



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1.2 Module G2: Accounting I (351011)

Module Objectives

Knowledge of double-entry bookkeeping. Accounting as an information system within an enterprise. Accounting as a basis for different management tools within a compa-ny.

Prerequisites

None

Module data

Responsible person Prof. Mathias Moersch, Ph.D., Prof. Dr. Norbert Schönbrunn

Credits 7,5




Specialities -


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1.2.1 Submodule G2.1 Bookkeeping (351012)


Lecturer Prof. Dr. Norbert Schönbrunn

Semester 1

Provided each term


Name (German) Bookkeeping

Credits 2.5


Workload exam dura-tion minutes


Workload details -

Contact hours 30


Type of examination keine

Language German

Course targets

Introduction to the basics of bookkeeping. Introduction to accounting practice -Accounting records and standard charts of accounts -completing income statement accounts and asset accounts

Teaching methods Lecture, sample tasks, accounting entries; extensive exer-cises.

Contents Fundamentals, methods and contents of bookkeeping; Post-ing common business transactions. Year-end overview: Preparation of balance sheet and P&L.


-Deitermann/Schmolke: Industriebuchführung mit Kosten-und Leistungsrechnung IKR. Winklers Verlag. Darmstadt. -Zschenderlein, Oliver: Kompakt-Training Buchführung. Ludwigshafen. -Jörn Littkemann, Michael Holtrug und Klaus Schulte: Buch-führung. Grundlagen - Übungen - Klausurvorbereitung. Gab-ler Verlag. Wiesbaden.

Other specialities The contents of the Bookkeeping submodule are examined in the examination for the submodule Introduction to Mana-


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gerial Accounting (semester no. 2, PK, 120 minutes).


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1.2.2 Submodule G2.2 Introduction to Managerial Accounting (351013)



Semester 2

Provided each term


Name (German) Introduction to Managerial Accounting

Credits 5


Workload exam dura-tion 120 minutes


Workload details Study of literature, solving sample cases, solving exercise tasks + mock exam from the lecture tasks.

Contact hours 60



Language German

Course targets

Introduction to accounting pursuant to commercial and fiscal law. Insight into the possibilities and benefits offered by year-end data. Correlation between balance sheet and P&L. In-terpreting the information in a cash flow statement.

Teaching methods Lecture, sample exercises, case studies, accounting entries from real life

Contents

-Components and objectives of external accounting -Legal basis -Principles of orderly accounting practice -The annual balance sheet: Recognition; measurement; presentation -The profit & loss statement -The cash flow statement -Notes and management report -Selected KPIs

Literature / Sources -Coenenberg, Adolf G. u. A.: Einführung in das Rechnungwesen. 3. Aufl., Stuttgart 2009


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-Coenenberg, Adolf G. u. A.: Jahresabschluss und Jahres-abschlussanalyse. 21. Aufl., Stuttgart 2009 -Meyer, Claus: Bilanzierung nach Handels- und Steuerrecht. 20. Aufl., Herne 2009 -Ditges, Johannes und Uwe Arendt: Bilanzen. Kiehl Verlag -Gräfer, Horst und Georg Schneider: Rechnungslegung. Bi-lanzierung und Bewertung nach HGB/IFRS. NWB-Verlag



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1.3 Module G3: Accounting II (351015)

Module Objectives

Introduction to controlling as a basis for further courses on internal controlling and international finance.

Prerequisites

None

Module data


Credits 5




Specialities -


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1.3.1 Submodule G3.1 Introduction to Cost Accounting (351016)


Lecturer Prof. Dr. Edmund Link

Semester 1

Provided each term


Name (German) Introduction to Cost Accounting

Credits 2.5




Workload details Study of literature; work on practical exercise tasks and case studies.

Contact hours 30



Language German

Course targets Application of real-life controlling problems. Knowledge of management functions in all dimensions of business admin-istration.

Teaching methods Lecture; joint exercises, case studies

Contents

-Controlling-based cost accounting -Controlling + external accounting -Selected controlling instruments -Target-group-oriented controlling: balanced scorecard, shareholder value approach


-Horvath, Peter: Controlling. München. -Reichmann, Thomas: Controlling mit Kennzahlen und Ma-nagementberichten. München. -Kaplan, Robert S. und David P. Norton: Balanced-Scorecard-Strategien erfolgreich umsetzen. Stuttgart.



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1.3.2 Submodule G3.2 Controlling (351017)



Semester 2

Provided each term


Name (German) Controlling

Credits 2.5




Workload details -

Contact hours 30



Language German

Course targets

Participants know objectives, functions and instruments of controlling, solve selected strategic and operational control-ling tasks, know and are able to apply selected strategic and operational instruments within their areas of application, are aware of the methodical and social expertise of controllers, understand controlling as an interesting function within an enterprise.

Teaching methods Lecture, joint practical exercises during contact hours, case studies

Contents

Definition and functions of controlling. Case history, diagnosis and therapy as functions of controlling. Selected instruments of strategic controlling. Budget planning and controlling. KPI analysis. Reporting principles. Accounting as a basis of in-formation for controlling.

Literature / Sources Baus, J.: Controlling, 4. Aufl. Berlin 2006. Peemöller, V.H.: Controlling, Berlin 2005 Ziegenbein, K.: Controlling, Ludwigshafen 2007.


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1.4 Module G4: Russian Language (351070)

Module Objectives

Module G4 "Russian Language" comprises the teaching units "Russian Language I" (G 4.1) and "Russian Language II" (G 4.2), which must be taken consecutively.

Course targets: -Learning the Russian alphabet, -Acquisition of basic vocabulary, -Acquisition of basic grammar.

On successful completion of this module students are able to read simple texts inde-pendently, to formulate simple sentences and to deal with simple communication sit-uations. The course also includes selected topics on Russian culture.

Prerequisites

1. For the submodule "Russian Language I" (G 4.1): No prior knowledge required. 2. For the submodule "Russian Language II" (G 4.2): Students must have passed the submodule "Russian Language I"

Module data

Responsible person Dr. Katharina Sperl

Credits 7,5




Specialities -


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1.4.1 Submodule G4.1 Russian Language I (351071)


Lecturer Dr. Katharina Sperl

Semester 1

Provided each term

Type of submodule Lecture with exercises

Name (German) Russische Sprache I

Credits 5

Workload preparation 30



Workload details

Contact hours 60



Language Russisch/German

Course targets

Course targets: -Learning the Russian alphabet, -Acquisition of basic vocabulary, -Acquisition of basic grammar. On successful completion, students are able to read simple texts independently, to formulate simple sentences and to deal appropriately with simple communication situations. The course also includes selected topics on Russian culture.

Teaching methods

-Interactive lecture -Didactic exercises for preparatory and follow-up work -Use of audio materials to train listening comprehension skills -Detailed guidance on autonomous study.

Contents -Fundamentals of the Russian alphabet; -Phonetics, basic grammar, lexis; -Reading of simple texts to develop a basic vocabulary.

Literature / Sources Lehrwerk: Adler, I. u.a. (2008): Modernes Russisch MOCT 1. Klett. ISBN-10: 3125275504 Arbeitsbuch: Adler, I. u.a. (2008): Modernes Russisch MOCT


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1. Klett. ISBN-10: 3125275555

Other specialities None


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1.4.2 Submodule G4.2 Russian Language II (351072)



Semester 2

Provided each term


Name (German) Russische Sprache II

Credits 2.5




Workload details -

Contact hours 30


Type of examination LKBK


Course targets

On successful completion of the module students are able to read simple texts independently, to formulate simple sen-tences and to deal appropriately with necessary, simple communication situations.

Teaching methods


Contents

-Pronunciation practice, -Expansion of lexis, -Consolidation of active grammar structures, -Training oral communication skills by encouraging regular conversation.


Lehrwerk: Adler, I. u.a. (2008): Modernes Russisch MOCT 1. Klett. ISBN-10: 3125275504 Arbeitsbuch: Adler, I. u.a. (2008): Modernes Russisch MOCT 1. Klett. ISBN-10: 3125275555


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- 32 -

1.5 Module G5: Russian Language and Culture II (351075)

Module Objectives

Module G5 "Russian Language and Culture II" comprises the teaching units "Every-day and Business Russian I" (G 5.1) and "Everyday and Business Russian II" (G 5.2), which must be taken consecutively. On successful completion of the module students can read medium-difficulty texts on "everyday matters" and "business" by themselves and can deal appropriately with various communication situations. "Busi-ness Russian" is taught systematically and selected topics from the field of business are incorporated within the course.

Prerequisites

Level A2 (CEFR)

Module data


Credits 7,5




Specialities -


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1.5.1 Submodule G5.1 Everyday and Business Russian I (351076)



Semester 1

Provided each term


Name (German) Allgemeine Sprache und Wirtschaftsrussisch I

Credits 5




Workload details

Contact hours 60



Language Russisch

Course targets

Objectives: Development of linguistic proficiency to level B1 to enable students to deal appropriately with everyday situa-tions. The course also uses authentic texts and situations to teach the fundamentals of business Russian, enabling stu-dents to understand simple business texts and ensuring they can deal appropriately with simple communication situations encountered when doing business.

Teaching methods

-Interactive lecture -Didactic exercises for preparatory and follow-up work -Use of audio materials to train listening comprehension skills, -Detailed guidance on autonomous study.

Contents

-Consolidation of students' knowledge of everyday Russian -Teaching business Russian -Development of grammatical knowledge -Analysis, evaluation and interpretation of current (business) news from the media -Systematic written and oral exercises to extend students' ability to deal with business situations


- 34 -


-Adler, I. u.a.(2009): Most 2. Russisch für Fortgeschrittene. Klett Verlag, ISBN-10: 3125275601 -Havronina, S. u.a.(2009): Russisch in Übungen. Verlag: Russkij Jazyk, ISBN-10: 5883371930

Other specialities The working language for teaching is Russian.


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1.5.2 Submodule G5.2 Everyday and Business Russian II (351077)



Semester 2

Provided each term


Name (German) Allgemeine Sprache und Wirtschaftsrussisch II

Credits 2.5




Workload details -

Contact hours 30



Language Russisch

Course targets

Objectives: Further development of linguistic proficiency to level B1 to enable students to deal appropriately with every-day situations. Knowledge of business Russian is also con-solidated so that students can understand more complex business texts and can deal appropriately with more complex communication situations encountered when doing business.

Teaching methods


Contents

-Professional language (business Russian) -Grammar (level B1) -Analysis, evaluation and interpretation of current (business) news from the media -Reading of texts from the world of "business" -Systematic written and oral exercises to extend proficiency in dealing with business situations -Production of own short articles


- 36 -


-Adler, I. u.a.(2009): Most 2. Russisch für Fortgeschrittene. Klett Verlag, ISBN-10: 3125275601 -Havronina, S. u.a.(2009): Russisch in Übungen. Verlag: Russkij Jazyk, ISBN-10: 5883371930



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1.6 Module G6: International Business (351060)

Module Objectives

An understanding of the international business environment and of the corporate de-cision-making areas for internationalisation. Knowledge of export and import processes.

Prerequisites

None.

Module data

Responsible person Prof. Dr. Andreas Fuhrmann

Credits 2,5




Specialities None.


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1.6.1 Submodule G6.1 International Business (351061)

This submodule is mandatory within module G6.


Semester 2

Provided each term


Name (German) International Business

Credits 2.5




Workload details

-Autonomous study: topic-based newspaper and maga-zine/journal research -Follow-up work: targeted Internet research -Exam preparation

Contact hours 30



Language German

Course targets An understanding of the international business environment and of the corporate decision-making areas for internationa-lisation. Knowledge of export and import processes.

Teaching methods Lecture with discussion.

Contents

-International business theories and facts -Institutional international business environment -International market access types -Export and import procedures -International delivery and payment procedures


Griffin, R.: International Business, 2009 (6th) Jahrmann, F.: Außenhandel, 2007 (12.) Rugman, A.: International Business, 2008 5th) Schoppe, S.: Kompendium der int. BWL, 1998 (4.)

Other specialities None.


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1.7 Module G7: Economics I (351020)

Module Objectives

Microeconomics: -Supply and demand -Market forms -The role of the state; Macroeconomics: -Growth and inflation -Money and fiscal policy -International economy

Prerequisites

-

Module data

Responsible person Prof. Mathias Moersch, Ph.D.

Credits 5




Specialities -


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1.7.1 Submodule G7.1 Introduction to Economics (351021)


Lecturer Prof. Mathias Moersch, Ph.D.

Semester 1

Provided each term


Name (German) Introduction to Economics

Credits 5




Workload details Lecture preparation and follow-up work with the aid of learn-ing objectives, practical tasks, old exam papers

Contact hours 60



Language -

Course targets

Introduction to microeconomics and macroeconomics and the role of the state. Focus on -Explaining fundamental terms and interrelations -Presenting simple models -Working with these models

Teaching methods Lecture, joint practical exercises during contact hours, prac-tical tasks and case studies

Contents

1. Introduction to microeconomics 2. Supply and demand 3. Division of labour 5. Consolidation of supply and demand 6. Derivation of the demand curve 7. Derivation of the supply curve in perfect competition 8. Monopolies and cartels 9. The duopoly 10. Labour market The role of the state 11. Functions of the state

Literature / Sources Bofinger, Peter Grundzüge der Volkswirtschaftslehre Eine


- 41 -

Einführung in die Wissenschaft von Märkten 2. Auflage, Pearson Studium, 2006.



- 42 -

1.8 Module G8: Introduction to Business Law (351030)

Module Objectives

The module aims to familiarise students with the subject of law. First of all, the differ-ence between public and private law is considered and elaborated on using exam-ples from practice, an initial cursory overview of the subject areas of business law is given and its importance for prospective management experts and business life is explained. The principles of contract law are then developed using Book 1 (general part) and Book 2 (law of obligations) of the German Civil Code [BGB] and applied to numerous cases from practice. The second semester involves an initial introduction to the special law of obligations, commercial law and company law. On successful completion of the course students are able to solve simple legal cases pertaining to business life - especially with the aid of Book 1 and Book 2 of the German Civil Code [BGB], the German Commercial Code [HGB], the German Limited Liability Compa-nies Act [GmbHG] and the German Stock Corporation Act [AktG].

Prerequisites

A very good spoken and written command of the German language.

Module data

Responsible person Prof. Dr. Dietmar Högel, Prof. Dr. Ronald Moeder, Prof. Dr. Iris Vollmar

Credits 5




Specialities

Recommended literature: -Führich, Ernst: Wirtschaftsprivatrecht: Basiswissen des Bügerlichen Rechts und des Handels- und Gesellschafts-rechts, 9. Auflage, München 2009. -Müssig, Peter: Wirtschaftsprivatrecht: rechtliche Grundlage des wirtschaftlichen Handelns, 12. Auflage, Heidelberg 2009.


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1.8.1 Submodule G8.1 Business Law I (351031)


Lecturer Prof. Dr. Dietmar Högel, Prof. Dr. Ronald Moeder, Prof. Dr. Iris Vollmar

Semester 1

Provided each term


Name (German) Business Law I

Credits 2.5




Workload details None.

Contact hours 30



Language German

Course targets

The course aims to familiarise students with the subject of law. First of all, the difference between public and private law is considered and elaborated on using examples from prac-tice, an initial cursory overview of the subject areas of busi-ness law is given and its importance for prospective man-agement experts and business life is explained. The prin-ciples of contract law are then developed using Book 1 (gen-eral part) and Book 2 (law of obligations) of the German Civil Code [BGB] and applied to numerous cases from practice. On successful completion of the course students are able to solve simple legal cases from business life - especially with the aid of Book 1 and Book 2 of the German Civil Code [BGB].

Teaching methods

-Lecture based on the Socratic teaching method, lots of inte-raction with the students -Practical case studies and role play -Where applicable excursion/visit to a court hearing or simi-lar.


- 44 -

Contents

a) Basic legal terms; b) Legal subjects and legal objects; c) Theory of legal acts; d) Representation; e) Obligations; and f) Impairments of performance


-Führich, Ernst: Wirtschaftsprivatrecht: Basiswissen des Bür-gerlichen Rechts und des Handels- und Gesellschaftsrechts, 9. Auflage, München 2008. -Müssig, Peter: Wirtschaftsprivatrecht: rechtliche Grundlagen des wirtschaftlichen Handelns, 12. Auflage, Heidelberg 2009.

Other specialities The contents of the submodule Business Law I are examined in the examination for the submodule Business Law II (second semester, PK, 120 minutes).


- 45 -

1.8.2 Submodule G8.2 Business Law II (351032)



Semester 2

Provided each term


Name (German) Business Law II

Credits 2.5





Contact hours 30



Language German

Course targets

The aim of this submodule is for students to deepen the legal knowledge acquired in the first semester. The submodule focuses on the special law of obligations, the German Com-mercial Code [HGB] and company law. Once again, the theory presented through frontal instruction is rounded off using numerous cases from practice and in some cases through a legal role play in which students play certain roles (professional judges, lay/commercial judges, solicitor/party representative, etc.), and where applicable through a visit to a court hearing (with pre and post-visit follow-up discussion of the cases with the presiding judge). On successful com-pletion of the submodule students are able to solve a number of business law cases and identify and address risks of re-levance to business law.

Teaching methods

-Lecture based on the Socratic teaching method -Discussion/interaction with the students -Case studies -Role play


- 46 -

-Where applicable excursion/visit to a court hearing

Contents

a) Contract types of relevance to business; b) Impairments of performance and liability; c) Product liability; d) Corporate activity and its legal structure; e) Commercial law; f) Company law and business organisation; g) Fundamental principles of insolvency law; h) Fundamental principles of competition law; i) Dealership and sales representative law; and j) Digressions to consider current legislative projects, revision and exam preparation.


-Führich, Ernst: Wirtschaftsprivatrecht: Basiswissen des Bür-gerlichen Rechts und des Handels- und Gesellschaftsrechts, 9. Auflage, München 2008. -Müssig, Peter: Wirtschaftsprivatrecht: rechtliche Grundlagen des wirtschaftlichen Handelns, 12. Auflage, Heidelberg 2009.



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1.9 Module G9: Introduction to Research Methods (351040)

Module Objectives

After completing the two submodules, students are able to carry out their own data collection procedures using random samples, to analyse data and to present the re-sults of their data analysis. They can also understand and verbally explain econome-tric interrelations and empirical issues.

Prerequisites

None.

Module data

Responsible person Prof. Dr. Kurt Hafner

Credits 5




Specialities -


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1.9.1 Submodule G9.1 Introduction to Applied Research Methods

(351041)


Lecturer Prof. Dr. Kurt Hafner, Prof. Peter Schrott Ph.D., Martin Zuber

Semester 1

Provided each term


Name (German) Introduction to Applied Research Methods

Credits 2.5




Workload details

-Study of literature -Lecture preparation and follow-up work -Carrying out a data collection process -Preparing and giving a presentation

Contact hours 30



Language German

Course targets

On completing the course students are able to carry out their own data collection process based on random sampling, they are able to analyse the data and to present the results. The procedures for the data collection process, for describing the data and presenting the results are to be compiled in a scien-tific paper.

Teaching methods Lecture and joint practical exercises Project phase: own data collection process in groups Presentation phase and produc-tion of a scientific paper

Contents

Structure of the lecture: 1. Fundamental principles: science 2. Fundamental principles: research project 3. Working with data 4. Scientific paper Procedure during the project phase: 5. Carrying out the research project


- 49 -

6. Personal project discussion Presentation phase and scien-tific paper: 7. Group presentation of the results 8. Production of a scientific paper


1) Mendenhall et al., 1993. Statistics for Management and Economics. Duxbury Press, 7th Edition 2) Niederhauser, J., 2006. Duden. Die schriftliche Arbeit -kurz gefasst: Eine Anleitung zum Schreiben von Belegarbei-ten in Schule und Studium. Mannheim: Bibliographisches Institut & F.A. Brockhaus A.G. 3) Schira, J., 2006. Statistische Methoden der VWL und BWL, München: Pearson, 2. Auflage



- 50 -

1.9.2 Submodule G9.2 Introduction to Statistics (351042)



Semester 2

Provided each term


Name (German) Introduction to Statistics

Credits 2.5




Workload details

-Study of literature -Lecture preparation and follow-up work -Exam preparation -Completion of tutorial assignments

Contact hours 30



Language German

Course targets

On completing the course students are able to understand and verbally explain econometric interrelations. In doing so they are able to -analyse and describe random samples, -form hypotheses and test them empirically, -use the random sample to draw conclusions for the univer-sal set.

Teaching methods Lecture with joint assignments Lecture is accompanied by tutorials

Contents

1. Fundamental principles: Characteristics and variables 2. Descriptive parameters 3. Random variables 4. Special distributions 5. Point estimation and central limiting value theorems 6. Interval estimation 7. Statistical estimation


- 51 -


1) Mendenhall et al., 1993. Statistics for Management and Economics. Duxbury Press, 7th Edition 2) Schira, J., 2006. Statistische Methoden der VWL und BWL, München: Pearson, 2. Auflage



- 52 -

1.10 Module G10: Business English (351055)

Module Objectives

The module includes two units which are delivered in sequence, namely "Generic Business Terminology" and "Specific Business Terminology". It has been designed to provide the participants with a higher level of linguistic profi-ciency in the general areas of corporate English. On completing the programme, the students will be able to understand and apply the generic terminology used in inter-national business organisations in everyday situations and to describe a company in appropriate terms. The second unit will introduce the participants to the specifically course-related ter-minology.

Prerequisites

Students need to have acquired sound proficiency in general English.

Module data

Responsible person David Cope

Credits 5




Specialities The first unit of this module will not be graded. Course con-tents and progress will be tested in semester 2.


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1.10.1 Submodule G10.1 Generic Business Terminology (351056)


Lecturer David Cope

Semester 1

Provided each term


Name (German) Generic Business Terminology

Credits 2.5




Workload details The workload specified is comprised of semantic exercises, text comprehension and analysis, listening exercises and student presentations.

Contact hours 30



Language Englsih

Course targets

This learning unit has been designed to develop the partici-pants' comprehension of business and economic texts. to improve their listening skills in the fields of business and economics, to make them familiar with the language and concepts found in publications on business and economic subjects (books, newspaper and magazine articles (Econo-mist, Fortune) and websites. provide them with opportunities to express business concepts in their own words while sum-marizing, analysing, criticizing and discussing ideas.

Teaching methods

This unit is intended to be an interactive lecture including guided learning approaches using authentic texts and listen-ing exercises. Students are encouraged to undertake self tuition work and conduct own research into selected topics.

Contents

Introduction to generic business terminology used to de-scribe organisations in the Anglophone world. Business Envi-ronment (Macroenvironment -PEST;Microenvironment -Stakeholders; Internal Environment -Structure and Func-


- 54 -

tions) Business formats - legal forms Entreprenuership Mar-ket structures and competition Current business and eco-nomic issues


MacKenzie, I. (2002) English for Business Studies, Cam-bridge University Press Financial English, Ian Mackenzie -LTP Intelligent Business, Trappe, Tullis - Pearson Education Online materials: Guardian.co.uk (British newspaper) Busi-nessweek.com (American bus. magazine Europe edition) Fortune.com (American bus. magazine Europe edition) Busi-nesballs.com (useful general information) Leo.org (online dictionary) Also recommended Collins Dictionary of Business (2002), HarperCollins Publishers, Glasgow Collins English Dictionary: Millennium Edition (1999) HarperCollins, Glasgow



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1.10.2 Submodule G10.2 Specific Business Terminology (351057)


Lecturer David Cope

Semester 2

Provided each term


Name (German) Specific Business Terminology

Credits 2.5




Workload details The workload specified comprises of semantic exercises, text comprehension and analysis, listening exercises and student presentations.

Contact hours 30



Language English

Course targets

To build on the foundation laid in Generic Bus. Eng. while placing stronger emphasis on selected business functions which will be studied in greater depth. To provide the oppor-tunity to analyse, criticise and discuss more complex busi-ness concepts and ideas.

Teaching methods

The unit is intended to be an interactive lecture including guided learning approaches using authentic texts and listen-ing exercises. Students are encouraged to undertake self-tuition work and conduct own research into selected topics.

Contents

-International Trade (methods of exporting) -Production and Operations Management (production tech-niques, supply chain management, quality) -Finance (Interpretation of financial reports in press, financial reporting) -HRM (recruitment,selection, working conditions)

Literature / Sources Trappe, T. & Tullis, G.: Intelligent Business, Pearson, 2006


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Cotton, D. Falvey, D. & Kent, S.: Market Leader, Longman, 2005 Marcouse, I.:Business Studies for AS, Hodder Education 2008 Allison, J. Townend, J. & Emmerson, P.: The Business, Macmillan, 2008



- 57 -

2 Advanced Studies


- 58 -

2.1 Module H1: Business Administration (351200)

Module Objectives

-Students extend the knowledge acquired in the basic studies to include finance and strategy and are thus able to see the operation of organisations in a wider context

-Students extend their methodological skills by applying knowledge already acquired to specific cases from business practice

-Teamwork to analyse complex cases helps students further develop their teamwork skills

-The development and presentation of complex analytical results promotes the stu-dents' ability to reflect and also improves their communication skills, presentation skills and resilience.

Prerequisites

Basic studies

Module data


Credits 12,5



Where is the module located Advanced Studies

Specialities -


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2.1.1 Submodule H1.1 Finance (351201)

This submodule is mandatory course within module H1.


Semester 3

Provided each term


Name (German) Finance

Credits 2.5




Workload details -Lecture preparation using the lecture notes -Lecture follow-up work using practical tasks and past exam papers

Contact hours 30



Language German oder Englisch

Course targets

-Capital budgeting and cash value analysis -KPI analysis -Institutional framework of the financial markets -Internal and external finance -Risk management and derivatives

Teaching methods Lecture with practical tasks and case studies

Contents

-Capital budgeting and cash value analysis -KPI analysis -Institutional framework of the financial markets -Internal and external finance -Risk management and derivatives


-Schneck, Ottmar Finanzierung 2. Auflage, Verlag Vahlen, 2004, -Clayman, Michelle R., Fridson, Martin, Troughton, George H. Corporate Finance, Wiley, 2008.



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2.1.2 Submodule H1.2 Strategic Management (351202)


Lecturer Prof. Dr. Michael Erner, Prof. Dr. Olaf Hengerer, Prof. Dr. Michael Ottenbacher

Semester 3

Provided each term


Name (German) Strategic Management

Credits 2.5




Workload details

Students should familiarise themselves independently with specific aspects of strategic management. 25 hours are rec-ommended for this. 10 hours for the analysis of possible ap-plications for the respective subject and a further 10 hours for compiling the presentation/report.

Contact hours 30


Type of examination SR


Course targets

On successful completion of the Strategic Management course, students have the following skills: -Specialist knowledge on concepts and models in the field of strategic management; both the development of strategies and their implementation are discussed. -Methodological skills, where students can apply the know-ledge they have acquired to make strategic company deci-sions and/or can interpret these. A heightened awareness of the significant importance of strategies should also be devel-oped. Students' general analytical skills are improved. Group work enhances social skills.

Teaching methods -Interactive lecture on fundamental topics -Short student seminar papers on specific aspects -Group discussion on the cases presented


- 61 -

-Where necessary discussion of case studies in the form of tutorials

Contents

-Introduction to strategy and strategic management -Development of the theoretical background of strategic management -Strategic positioning tools -The concept of strategic core competences -Target groups, ethics and corporate responsibility for society -Strategies for the entire company -Strategies for the business divisions -Concepts and tools for strategy implementation


-Johnson, G., Scholes, K., Whittington, R.: Exploring Corpo-rate Strategy. 8th edition. Prentice Hall, Harlow, 2007 -Müller-Stewens, G., Lechner C.: Strategisches Manage-ment, Wie strategische Initiativen zum Wandel führen, 3. Auflage, Schäffer-Pöschel, 2005 -Grant, R. M.: Contemporary Strategy Analysis. 5th edition, Blackwell, Carlton, 2005 -Mintzberg, H., Lampel, J. B.; Quinn, J. B.: The Strategy Process, 4th edition, Prentice Hall, Upper Saddle River, 2002

Other specialities Depending on the availability of teaching staff, this course is generally offered in parallel in German and English.


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2.1.3 Submodule H1.3 Marketing Cases (351203)



Semester 3

Provided each semester


Name (German) Marketing Cases

Credits 2.5




Workload details In-depth analysis of the marketing case studies (which change each week) in order to be able to participate in the tutorial dialogues

Contact hours 30


Type of examination SP

Language Englisch

Course targets Ability to conduct marketing case study analyses and to for-mulate and evaluate strategic and instrument-based market-ing options.

Teaching methods Case studies

Contents Strategic and instrument-based marketing topics from areas involving B2C and B2B


-Becker, J.: Marketing-Konzeption, 2009 (9.) -Kotler, Ph.: Marketing Management, 2009 (13th) -Meffert, Heribert: Marketing, 2008 (10.) -E. Jammal, 2000: The Case Method - Guidelines for Stu-dents in Business & Management



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2.1.4 Submodule H1.4 Business Cases (351204)

This submodule is Mandatory course within module H1.

Lecturer Prof. Dr. Hengerer, Prof. Dr. Lieb, Prof. Dr. Erner, Prof. Dr. Sigler

Semester 4

Provided Summer and winter term

Type of submodule Seminar

Name (German) Business Cases

Credits 5




Workload details

The lecturer introduces the cases during the contact hours. The students give presentations on their analyses of the in-dividual cases. Most of the 90 hours of autonomous study should be used to analyse the cases; this should include in-dependent research of background information and revision of relevant theories. Approximately 25 hours should be re-served for compiling the analysis and presentation/seminar paper.

Contact hours 60


Type of examination LR


Course targets

-Students consolidate the specialist skills acquired in pre-vious courses by applying theories and models to specific cases -Application develops their methodological expertise -The group work enhances their teamwork skills, willingness to compromise and empathy. -By presenting their results the students improve their pres-entation, argumentation and persuasive skills.

Teaching methods -Problem-based learning -Group discussions -Tutorials


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Contents

Depending on the course and lecturer, the cases to be ana-lysed have different focuses. These can be industry or re-gion-specific. Common to all selected cases is the fact that they are based in an international environment and cover all major aspects relating to operation of an international orga-nisation


All case compilations are suitable, for instance: Lane, H.W., Distefano, J. J., Maznevski, M.L.: International Management Behavior. Text, Readings, and Cases, 5th edition, Blackwell Publishing, 2006



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2.2 Module H2: Advanced Business Administration (351210)

Module Objectives

This module focuses on the ability to understand and analyse the (international) or-ganisation as a complex, open system, with a view to independent elaboration of ap-proaches for business administration problems. Joint elaboration of solutions within a group strengthens teamwork skills. Finding solutions under time constraints encou-rages enthusiasm for decision-making and a willingness to take responsibility. This module thus aims to give students the best possible preparation for the day-to-day realities of working in international organisations.

Prerequisites

Knowledge acquired in modules H1, H3, H8, H10, H11 and H12. Very good com-mand of English if the respective subjects are held in English.

Module data


Credits 15




Specialities -


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2.2.1 Submodule H2.1 Business Seminar (351211)


Lecturer Abwechselnd jeder Professor der relevanten Studiengänge, je nach Verfügbarkeit und Kapazitäten

Semester 6

Provided Summer and winter term


Name (German) Business Seminar

Credits 7.5




Workload details

Generally, the topics for the Business Seminar are an-nounced before the semester break so that students can car-ry out corresponding literature research (40 hours). During the semester a further amount of approximately 80 hours is required to conduct extensive research and analysis work on the selected topic. Students should devote 45 hours to pro-ducing a seminar paper that is sound in both methodological and scientific terms. This time should also be used to pre-pare the presentation on the topic which should extend beyond the seminar paper.

Contact hours 60


Type of examination PR


Course targets

-Acquisition of factual expertise in a relevant business ad-ministration topic -Application of guidelines for academic papers -Improving analytical skills through independent elaboration of a complex topic area -Enhancing critical thinking skills -Further development of presentation and argumentation skills - Promoting independence, motivation and willingness to learn

Teaching methods -Introduction to the subject matter by the lecturer


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-Student presentations, role plays, videos etc. -Group discussions

Contents

Different subjects are covered depending on the lecturer and the semester; however, the subjects typically involve the field of international business administration. Several Business Seminars are generally offered in parallel each semester, all covering different subject areas.


The literature selection depends on the topic and is provided by the lecturer delivering the Business Seminar. Usually, it includes references to academic writing, such as: Saunders, N.K., Lewis, P., Thornhill, A.: Research Methods for Busi-ness Students, Financial Times, London, 2006



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2.2.2 Submodule H2.2 Business Simulation (351212)



Semester 7

Provided -


Name (German) Business Simulation

Credits 7.5




Workload details -

Contact hours 75



Language German/englisch

Course targets

The role play allows the participants to experience the net-worked interrelations within a company at first hand - espe-cially the conflicts of objective inherent in the management of a company. As well as conveying and consolidating business administration knowledge, it also promotes teamwork among a group of participants because as the "Executive Board of their company", the group must be "answerable" for its deci-sions and the results. Students are trained in dealing with information and decision-making, even under constraints of time. TOPSIM - General Management II is especially suited to conveying networked business thinking and action and strategic business management.

Teaching methods -Role-play sessions -Presentations -Analyses of reports

Contents

Corporate objectives and strategies. Sales: Competition analysis, marketing mix, product life cycles, product re-launches, new product launches, entering a new market, costing of special transactions, contribution margin account-


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ing and market research reports as a basis of information for marketing decisions. R&D: Technology, ecology, value anal-ysis. Procurement/warehousing: Optimum order quantity. Manufacturing: Investment, disinvestment, in-house produc-tion or external procurement, capacity planning, ecological production, rationalisation, learning curve HR: HR planning, qualification, productivity, absences, fluctuation Finance and accounting: Cost type, cost centre, cost object accounting, gradual contribution margin accounting, financial planning, balance sheet recognition and income statement, cash flow, share price and company value, portfolio analysis


Other specialities AGMs at the end of the simulation


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2.3 Module H3: International Business Environment (351260)

Module Objectives

This module aims to introduce students to the three principal areas of international business activity: socioculture, economy and law.

The submodule "Intercultural Communication" presents the fundamental sociocultural principles for "doing business", taking into account sociocultural factors within the business environment, which is characterised by diversity. The course "International Economics" covers microeconomic and macroeconomic aspects of international eco-nomics. In particular, it considers the subjects of exchange rate development and system, trade theories and globalisation theories.

The course "International Law" gives students an overview of the three pillars of in-ternational law: private and commercial international law (including in particular solv-ing issues involving a conflict of laws where several legal systems meet), the law of nations and the law of supranational/international organisations.

Prerequisites

-

Module data

Responsible person Prof. Dr. Ronald Moeder

Credits 7,5




Specialities -


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2.3.1 Submodule H3.1 International Economics (351261)



Semester 3

Provided each term


Name (German) International Economics

Credits 2.5




Workload details Practical tasks, Cases, Study of literature

Contact hours 30



Language Englisch

Course targets Exchange rate theories, trade theories, globalisation

Teaching methods Lecture, joint exercises during contact hours, projects and seminar papers/presentations on specific aspects,

Contents Exchange rate theories, trade theories, globalisation


-Paul R. Krugman and Maurice Obstfeld, International Eco-nomics -Theory And Policy, 7th edition, Pearson, 2006 -Bruno Solnik and Dennis McLeavey, International Invest-ments, 5th edition, Pearson, 2003



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2.3.2 Submodule H3.2 International Law (351262)


Lecturer Prof. Dr. Ronald Moeder, Prof. Wolf Nietzer

Semester 3

Provided Winter and Summer Term


Name (German) International Law

Credits 2.5





Contact hours 30



Language Englisch

Course targets

The submodule aims to familiarise students with the key specialist terms of international law in English. The theoreti-cal principles conveyed through frontal instruction are con-solidated using numerous cases from practice. On success-ful completion students are able a) to understand the basic features of private international law using the Introductory Act to the Civil Code [EGBGB]; b) understand the legal framework conditions for cross-border transactions in the European (EU and EFTA) and global environment; c) elaborate the legal characteristics of international trade using the framework conditions of the WTO/GATT; d) understand the drafting of international contracts; e) independently acquire an overview of the solution of inter-national legal disputes through international arbitration pro-ceedings; and f) follow current developments in international law.

Teaching methods -Frontal instruction combined with Socratic teaching and learning methods (interactive dialogue with students)


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-Working on and discussing legal cases from practice -Where applicable guest talk by experts -Where applicable excursions

Contents

On successful completion of the course students are able a) to understand the basic features of private international law using the Introductory Act to the Civil Code [EGBGB]; b) understand the legal framework conditions for cross-border transactions in the European (EU and EFTA) and global environment; c) elaborate the legal characteristics of international trade using the framework conditions of the WTO/GATT; d) understand the drafting of international contracts; e) inde-pendently acquire an overview of the solution of international legal disputes through international arbitration proceedings; and f) follow current developments in international law.


1. German Yearbook of International Law, Vol. 51 (2008), Duncker & Humblodt, Berlin. 2. Carr, Indira/Kidner, Richard: International Trade Law Sta-tutes and Conventions 2009-2010, Routledge 2009. 3. Carr, Indira: International Trade Law 4/3, Routledge 2009.´ 4. Karns, Margaret/Mingst, Karen: International Organiza-tions: The Politics and Processes of Global Governance, Lynne Rinner Publishers 2004. 5. Moses, Margaret: The Principles and Practice of Interna-tional Commercial Arbitration, Cambridge University Press 2008.



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2.3.3 Submodule H3.3 Intercultural Business communication (351263)


Lecturer Prof. Dr. Elias Jammal

Semester 3

Provided each term


Name (German) Intercultural Business communication

Credits 2.5




Workload details

-Work on reading materials: articles in journals, articles from books, etc. -Literature research -Production of a seminar paper

Contact hours 30



Language -

Course targets

On successful completion students are able -To critically analyse the basic models of communication be-tween human beings -To critically compare the principal theories of culture and to use them in context -To describe and assess cultural action appropriate to the context -To describe and evaluate intercultural action appropriate to the context -To name and critically evaluate the principal contents of in-tercultural organisation theory, of intercultural marketing and of intercultural HRM.

Teaching methods

-Lecture -Tutorial dialogue -Group practical exercises -Role plays - Films


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Contents

-Communication (communication as interaction, models, etc.) -Culture (narrow and wide sense, closed and open sense, etc.) -Cultural action (collective memory, cultural styles, etc.) -Intercultural action (multiculturality, diversity, etc.) -Special intercultural business communication (intercultural organisation theory, intercultural marketing, etc.)


-Bolten, J. (2008): Interkulturelle Wirtschaftskommunikation. UTB -Jammal, E. (2003): Kulturelle Befangenheit und Anpassung. DUV -Jandt, F. E., 2007. An Introduction to Intercultural Communi-cation. Identities in a Global Community, 5th edition -Kotthoff, H., Spencer-Oatey, H., 2007. Handbook of Intercul-tural Communication -Lüsebrink, H. J. (2005): Interkulturelle Kommunikation. Metz-ler



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2.4 Module H4: Russian Language and Culture I (351270)

Module Objectives

Module H4 "Russian Language and Culture I" comprises the teaching units "Every-day Russian I" (H 4.1) and "Everyday Russian II" (H 4.2), which build on each other. The main objective is to extend linguistic proficiency to the Russian used in everyday life. On completing the module students have acquired the basic elementary features of everyday Russian. They have the knowledge and language skills required to deal appropriately with everyday situations in Russian.

Prerequisites

Successful completion of Module G4.

Module data


Credits 5




Specialities -


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2.4.1 Submodule H4.1 Everyday Russian I (351271)



Semester 3

Provided each term


Name (German) Russisch im Alltag I

Credits 2.5




Workload details -

Contact hours 30



Language German/Russisch

Course targets

-Expansion of lexis using specific everyday texts; -Practising selected everyday communication situations (e.g. bank, post office). On successful completion of the course students are able to deal appropriately with simple communication situations and to express themselves both verbally and in writing on simple topics, taking into account sociocultural aspects.

Teaching methods


Contents -Expansion of lexis (phrasemes, idioms), -Extension of grammatical proficiency, -Improving language production and absorption.




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2.4.2 Submodule H4.2 Everyday Russian II (351272)



Semester 4

Provided each term


Name (German) Russisch im Alltag II

Credits 2.5




Workload details -

Contact hours 30




Course targets

-Consolidation of "everyday" language structures, -Extension of vocabulary using specific everyday texts, -Extension of proficiency in text types, -Extension and practising of selected everyday communica-tion situations. On successful completion of the course students are able to deal appropriately with simple communication situations and to express themselves both verbally and in writing about simple topics taking into account sociocultural aspects.

Teaching methods


Contents

-Expansion of lexis (phrasemes, idioms), -Extension of grammatical proficiency, -Improving language production and absorption, -different text types (report, commentary, letter, etc.)


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2.5 Module H5: Russian Business Communication B1 (351275)

Module Objectives

Module H 5 "Russian Business Communication B1" comprises the teaching units "Russian Business Communication I" (H 5.1) and "Russian Business Communication II" (H 5.2), which must be taken consecutively. On successful completion of the mod-ule students are able to deal appropriately with the most important communication situations when doing business.

Prerequisites

-

Module data


Credits 5




Specialities -


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2.5.1 Submodule H5.1 Russian Business Communication I (351276)



Semester 3

Provided each term


Name (German) Wirtschaftskommunikation Russisch I

Credits 2.5




Workload details -

Contact hours 30



Language Russisch

Course targets On successful completion of the module students are able to deal appropriately with the most important communication situations in business life.

Teaching methods

-Lecture -Didactic exercises for preparatory and follow-up work -Use of audio materials to train listening comprehension skills -Detailed guidance on autonomous study.

Contents

-Professional lexis -Basic knowledge of intercultural business communication -More in-depth grammar knowledge -Systematic written and oral exercises to extend the ability to deal with business situations to level B1


-Adler, I. u.a.(2009): Most 2. Russisch für Fortgeschrittene. Klett Verlag, ISBN-10: 3125275601 -Havronina, S. u.a.(2009): Russisch in Übungen. Verlag: Russkij Jazyk, ISBN-10: 5883371930 Saprykina, E. u.a. (2008): Wirtschaftsrussisch: Praktische Wirtschaftsthemen in Dialogen, Texten und Übungen. Ol-


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denburg Verlag, ISBN-10: 3486587714



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2.5.2 Submodule H5.2 Russian Business Communication II (351277)



Semester 4

Provided each term


Name (German) Wirtschaftskommunikation Russisch II (B1)

Credits 2.5




Workload details -

Contact hours 30



Language Russisch

Course targets On successful completion of the module students are able to deal appropriately, to level B1, with the most important com-munication situations when doing business.

Teaching methods

-Lecture -Didactic exercises for preparatory and follow-up work -Use of audio materials to train listening comprehension skills -Detailed guidance on autonomous study.

Contents

-Intercultural business communication -Advanced grammar -Professional lexis -Systematic written and oral exercises to extend the ability to deal with business situations to level B1


-Havronina, S. u.a.(2009): Russisch in Übungen. Verlag: Russkij Jazyk, ISBN-10: 5883371930 -Saprykina, E. u.a. (2008): Wirtschaftsrussisch: Praktische Wirtschaftsthemen in Dialogen, Texten und Übungen. Ol-denburg Verlag, ISBN-10: 3486587714


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-Mihalkina, I. u.a. (2003): Russisch im Geschäftskontakt. Buske Verlag, ISBN-10: 3875483340



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2.6 Module H6: Area Studies: Eastern Europe (351280)

Module Objectives

This module represents a systematic introduction to the cultural area of "Eastern Eu-rope". On successful completion of the module students have basic sociocultural and business-specific knowledge of Eastern Europe.

Prerequisites

None

Module data

Responsible person Prof. Dr. Andreas Fuhrmann, Dr. Katharina Sperl

Credits 5




Specialities -


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2.6.1 Submodule H6.1 Cultural Area Studies Eastern Europe (351281)



Semester 3

Provided each term


Name (German) Cultural Area Studies Eastern Europe

Credits 2.5




Workload details -Reading -Preparatory and follow-up work on assignments -Information research

Contact hours 30



Language German

Course targets -Teaching of basic knowledge of history, socioculture, poli-tics, law and economics in relation to Eastern Europe

Teaching methods -Lecture -Practical exercise -Group work

Contents

-Definition of "Eastern Europe" -Ethnogenesis, nation building in Eastern Europe -Religions and denominations in Eastern Europe -Political history of Eastern Europe -Social and economic history of Eastern Europe -Regional focuses (Russia, East Central Europe, South East Europe)


-Emeliantseva, E. u.a. (2008): Einführung in die Osteuropäi-sche Geschichte. UTB. ISBN-10: 3825283895 -Löwe, B. (2008): KulturSchock Russland. Verlag Rump. ISBN-10: 3831710317 -Bohn, Th. u.a. (2009): Studienhandbuch Östliches Europa


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Band 1 und 2: Geschichte Ostmittel- und Südosteuropas: BD 1. Geschichte des Russischen Reiches und der Sowjetunion: BD 2. UTB. ISBN-10: 3825231739



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2.6.2 Submodule H6.2 Economic Studies Eastern Europe (351282)



Semester 4

Provided each term


Name (German) Economic Studies Eastern Europe

Credits 2.5




Workload details

-Literature research -Gathering of information (Internet) -Reading -Seminar paper/presentation/written report on the seminar paper

Contact hours 30



Language German

Course targets

On successful completion of the course, students have a basic knowledge of the transition economy in the countries of Eastern Europe. They can analyse and interpret macroeco-nomic and microeconomic data using relevant knowledge as a basis and can draw conclusions from this.

Teaching methods -Lectures and exercises -Consultation -Plenary session work - Group work

Contents

-Economic transition in Eastern Europe -Special characteristics of the economic systems in Eastern Europe -Selected aspects of Eastern European economic systems -Regional focuses (economic regions, sectors, companies)

Literature / Sources -Baßeler, U. (2006): Grundlagen und Probleme der Volks-


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wirtschaft. Schäffer-Pöschel Verlag. ISBN-10: 379102437X --Franzen, W. (2005): Osteuropa zwischen Euphorie, Enttäu-schung und Realität. Campus Verlag. ISBN-10: 3593377004 -Peters, H.-R. (2002): Einführung in die Theorie der Wirt-schaftssysteme. Oldenburg Verlag. ISBN-10: 3486241974



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2.7 Module H7: Business Russian (351285)

Module Objectives

Module H 7 "Business Russian" comprises the teaching units "Business Russian I" (H 7.1) and "Business Russian II" (H 7.2), which must be taken consecutively. The module has the following principal objectives:

-Introduction to selected aspects of the world of business in Russia,

-Teaching and consolidation of business-specific vocabulary,

-Improving language proficiency with a focus on business.

On successful completion of this module students have acquired a basic knowledge of business Russian and can apply this knowledge actively.

Prerequisites

Students must have passed modules G4 and H4.

Module data


Credits 10




Specialities -


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2.7.1 Submodule H7.1 Business Russian I (351286)



Semester 6

Provided each term


Name (German) Wirtschaftsrussisch I

Credits 5




Workload details

Active participation is required. This involves -Reading and preparatory and follow-up work on selected business texts; -Systematic exercises (written, oral); -Producing own short articles on the subject of "Language and Culture".

Contact hours 30


Type of examination LA

Language Russisch

Course targets

After the specialist vocabulary has been taught, students can read and understand simple written and spoken texts in business Russian and can produce simple business-specific texts freely or based on a template. Written and oral commu-nication proficiency in everyday and business Russian is sys-tematically extended.

Teaching methods

-Lecture -Didactic exercises for preparatory and follow-up work -Presentations -Independent development of selected topics

Contents

-Fundamentals of business Russian -Current business news from various media -Fundamentals of business communication -Systematic written and oral exercises to extend communica-


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tion proficiency in everyday business situations.


1.Berdicevski, A. (2003): Lestniza, Russisch für Geschäfts-leute.Weber, ISBN-10: 3853513473 2. Loos, H. (1999): Business - Bisnes, Lehrbuch der russi-schen Sprache für die Wirtschaft. Weber, ISBN-10: 3853513163 3. Saprykina, E. (2008): Wirtschaftsrussisch: Praktische Wirtschaftsthemen in Dialogen, Texten und Übungen. Ol-denburg, ISBN-10: 3486587714 4. Zuravleva, L. (2007): Russkij jazyk professional'nogo obscenija. Modul "Bisnes". Basovyj uroven'. Tipovoj test.Moskva. ISBN: 978-5-88337-140-9 Zusatzmaterial (z. B. ausgewählte Artikel aus Wirtschaftszeitungen)



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2.7.2 Submodule H7.2 Business Russian II (351287)



Semester 7

Provided each term


Name (German) Wirtschaftsrussisch II

Credits 5




Workload details

Active participation is required. This involves -Reading and preparatory and follow-up work on selected business texts; -Systematic exercises (written, oral); -Producing own short articles on the subject of "Language and Culture".

Contact hours 30



Language Russisch

Course targets

After the specialist vocabulary has been taught, students can read and understand medium-difficulty written and spoken texts in business Russian and can produce medium-difficulty texts freely or based on a template. Written and oral commu-nication proficiency is extended through the analysis of spe-cific situations when doing business.

Teaching methods -Interactive lecture -Didactic exercises for preparatory and follow-up work -Presentations - Independent development of selected topics

Contents

-Business Russian -Active grammar structures to deal with business communi-cation -Communication patterns in everyday business situations (oral/written)


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1.Berdicevski, A. (2003): Lestniza, Russisch für Geschäfts-leute.Weber, ISBN-10: 3853513473 2. Loos, H. (1999): Business - Bisnes, Lehrbuch der russi-schen Sprache für die Wirtschaft. Weber, ISBN-10: 3853513163 3. Saprykina, E. (2008): Wirtschaftsrussisch: Praktische Wirtschaftsthemen in Dialogen, Texten und Übungen. Ol-denburg, ISBN-10: 3486587714 4. Zuravleva, L. (2007): Russkij jazyk professional'nogo obscenija. Modul "Bisnes". Basovyj uroven'. Tipovoj test.Moskva. ISBN: 978-5-88337-140-9 Zusatzmaterial (z. B. ausgewählte Artikel aus Wirtschaftszeitungen)



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2.8 Module H8: Russian in Business Life B2 (351290)

Module Objectives

Modul H 8 "Russian in Business Life B2" comprises the teaching units "Russian Business Correspondence" (H 8.1) and "Negotiating in Russian" (H 8.2). On suc-cessful completion of the module students are able to draw up business correspon-dence independently and based on a template and to hold negotiations in Russian.

Prerequisites

B1 (CEFR) and successful completion of module H 5.

Module data


Credits 10




Specialities -


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2.8.1 Submodule H8.1 Russian Business Correspondence (351291)



Semester 6

Provided each term


Name (German) Wirtschaftskorrespondenz Russisch

Credits 5




Workload details -

Contact hours 30



Language Russisch

Course targets

The course teaches knowledge in conducting business cor-respondence to level B2 so that students are able to draw up business correspondence by themselves and based on a template. Oral proficiency is encouraged using specific situa-tions from the world of business.

Teaching methods


Contents

-Business correspondence (e.g. invitation, letter of confirma-tion, offer, letter of complaint) -Production of templates - Management terminology -Systematic written and oral exercises to extend proficiency to deal with business situations to level B2


-Saprykina, E. u.a. (2008): Wirtschaftsrussisch: Praktische Wirtschaftsthemen in Dialogen, Texten und Übungen. Ol-denburg Verlag, ISBN-10: 3486587714 -Mihalkina, I. u.a. (2003): Russisch im Geschäftskontakt.


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Buske Verlag, ISBN-10: 3875483340 -Olhova, L. u.a. (2005): Russkij jazyk v mire ekonomiki. Zlatoust. ISBN: 5-86547-195-3



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2.8.2 Submodule H8.2 Negotiating in Russian (B2) (351292)



Semester 7

Provided each term


Name (German) Verhandeln auf Russisch (B2)

Credits 5




Workload details

Contact hours 30



Language Russisch

Course targets

Various language skills are taught to enable students to deal appropriately with the most important types of situations in-volving negotiations. Oral proficiency is extended to level B2 using specific situations from the world of business.

Teaching methods


Contents

-Business communication (e.g. price negotiations, com-plaints, transport issues) -Management terminology -Systematic written and oral exercises to extend proficiency to deal with business situations to level B2


-Saprykina, E. u.a. (2008): Wirtschaftsrussisch: Praktische Wirtschaftsthemen in Dialogen, Texten und Übungen. Ol-denburg Verlag, ISBN-10: 3486587714 -Mihalkina, I. u.a. (2003): Russisch im Geschäftskontakt.


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Buske Verlag, ISBN-10: 3875483340 -Olhova, L. u.a. (2005): Russkij jazyk v mire ekonomiki. Zlatoust. ISBN: 5-86547-195-3



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2.9 Module H9: Intercultural Studies: Eastern Europe (351295)

Module Objectives

Students acquire basic theoretical and practical knowledge of intercultural manage-ment in Eastern Europe. Students also learn different aspects of economic relations with Eastern Europe. Intercultural aspects of business relations are extended to in-clude economic, political, social and environmental components.

Prerequisites

None

Module data

Responsible person Prof. Dr. Anna Hayduk

Credits 10




Specialities Where applicable, visits to companies in Eastern Europe.


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2.9.1 Submodule H9.1 Intercultural Management Eastern Europe

(351296)


Lecturer Prof. Dr. Anna Hayduk

Semester 6

Provided each term


Name (German) Intercultural Management Eastern Europe

Credits 5




Workload details

Workload autonomous studies: 120, including: 1. Ongoing literature research (pre-reading, reading on cur-rent lecture-based topics) - 24 hours 2. Ongoing Internet research (pre-reading, reading on cur-rent lecture-based topics) - 12 hours 3. Preparation of the paper/the presentations (individual presentations): 3.1. Literature research - 24 hours 3.2. Internet research - 10 hours 3.3. Preparation of the interim report on the pa-per/presentation (explaining the objectives, classification of the paper, research methods, data collection) - 10 hours. 3.4. Empirical research (direct contact with ex-perts/companies, surveys of experts/in companies, observa-tion, etc. - 20 hours. 3.5. Compiling the paper/preparing the presentation - 20 hours.

Contact hours 30



Language Englisch

Course targets Acquisition of the theoretical and practical fundamentals of intercultural management in Eastern Europe. Students should subsequently be able to transfer this knowledge to


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specific business situations. The key objectives are as fol-lows: 1. Research into the terminological and content-based fun-damentals of culture. 2. Analysis of selected cultural studies where research fo-cused on Eastern European cultures. 3. Research into the special characteristics of the Eastern European business mentality; 4. Analysis of the special characteristics of communication with business partners in Eastern Europe. 5. Research into the special characteristics of conflict man-agement in an Eastern European company. 6. Analysis and comparison of intercultural experiences of cooperation between Eastern European and foreign busi-ness partners. 7. Application of concept-based theoretical principles of re-levance to the submodule and of practical experience when developing the specific topics.

Teaching methods Lecture on fundamental topics, lecture with practical exercise tasks and case studies, projects and seminar pa-pers/presentations on specific aspects.

Contents

1. Terminology and content-based fundamentals of culture. 2. Special characteristics of the Eastern European business mentality in the context of historical development and of the transition processes in the economies of the Eastern Euro-pean countries. 3. Special characteristics of intercultural communication with business partners from Eastern Europe. 4. Special characteristics of conflict management in an East-ern European company. 5. Intercultural experiences of cooperation between Eastern European and foreign business partners.


1. Fischer, S; Pleines, H: Crises and Conflicts in Post-Socialist Societies. The Role of Ethnic, Political and Social Identities, ibidem-Verlag, 2008. 2. Höhmann, H.; Pleines, H.: Wirtschaftspolitik in Osteuropa zwischen ökonomischer Kultur, Institutionenbildung und Akteursverhalten, Edition Temmen, 2003. 3. Hamersky, H.; Pleines, H.; Schröder, H.-H.:Eine andere Welt? Kultur und Politik in Osteuropa 1945 bis heute, ibidem-Verlag, 2007. 4. Koch, T.: Business Knigge Ost-Europa, Audio-CD, Grund-legende landestypische Verhaltensregeln der osteuropäi-schen Geschäftswelt. Autorenteam Tobias Koch, M.A. LMU München, TRIVERO Verlag, 2008. 5. Meier, Ch.; Pleines, H.; Schröder, H. H.: Ökonomie - Kul-tur - Politik. Transformationsprozesse in Osteuropa. Bremen: Ed. Themmen, 2003.


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2.9.2 Submodule H9.2 Specific Aspects Eastern Europe (351297)


Lecturer Prof. Dr. Anna Hayduk

Semester 7

Provided each term


Name (German) Specific Aspects Eastern Europe

Credits 5




Workload details

Workload autonomous studies: 120, including: 1. Ongoing literature research (pre-reading, reading on cur-rent lecture-based topics) - 24 hours 2. Ongoing Internet research (pre-reading, reading on cur-rent lecture-based topics) - 12 hours 3. Preparation of the paper/the presentations (group presen-tations): 3.1. Literature research - 24 hours 3.2. Internet research - 10 hours 3.3. Preparation of the interim report on the paper/the pres-entation (explaining the objectives, classification of the pa-per, research methods, data collection) - 10 hours. 3.4. Empirical research (direct contact with ex-perts/companies, surveys of experts/in companies, observa-tion, etc.) - 20 hours. 3.5. Compiling the paper/preparing the presentation - 20 hours.

Contact hours 30



Language Englisch

Course targets

Students should acquire the theoretical and practical funda-mentals of business relations with Eastern Europe (country focus: Russia and the Ukraine). Intercultural aspects of busi-ness relations are extended to include economic, political,


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social and environmental components. Key objectives in-clude: 1. Analysis of the current economic situation in Eastern Eu-ropean countries; 2. Explaining the role and analysing the changing roles of the key players in business relations with Russia and the Ukraine; 3. Research into the opportunities and risks associated with selected globalisation strategies in Eastern Europe; 4. Research on selected aspects of business development in an Eastern European country; 5. Applying concept-based theoretical principles of relevance to the submodule and of practical experience when elaborat-ing specific topics

Teaching methods Lecture on fundamental topics, lecture with practical exercise tasks and case studies, projects and seminar pa-pers/presentations on specific aspects.

Contents

1. Current economic situation in Eastern European countries (focus on Russia and the Ukraine). 2. Globalisation strategies in Russia and the Ukraine. 3. The key players in business relations with Russia and the Ukraine. The role of international organisations. 4. Business development in an Eastern European country (focus on Russia and the Ukraine).


1. Investieren in Russland- Chancen für den Mittelstand 2009. Berichte, Daten zu Branchen und Regionen. OWC Verlag für Außenwirtschaft GmbH, 2008. 2. Business Guide Germanland Russland. Das Jahrbuch für die german-russischen Wirtschaftsbeziehungen, 7.Auflage, Wegweiser GmbH Berlin, 2009. 3. Höhmann, H.; Pleines, H.: Wirtschaftspolitik in Osteuropa zwischen ökonomischer Kultur, Institutionenbildung und Akteursverhalten, Edition Temmen, 2003. 4. Meier, Ch.; Pleines, H.; Schröder, H. H.: Ökonomie - Kul-tur - Politik. Transformationsprozesse in Osteuropa. Bremen: Ed. Themmen, 2003. 5. www.ost-ausschuss.de - Ostausschuss der germanen Wirtschaft

Other specialities Where applicable, visits to companies in Eastern Europe.


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2.10 Module H10: Economics II (351221)

Module Objectives

-

Prerequisites

-

Module data


Credits 2,5




Specialities -


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2.10.1 Submodule H10.1 Microeconomics (351222)

This submodule is optional course within module H10.

Lecturer Prof. Dr. Kurt Hafner

Semester 3

Provided each term


Name (German) Microeconomics

Credits 2.5




Workload details

-Study of literature -Lecture preparation and follow-up work -Exam preparation -Completion of practical tasks

Contact hours 30



Language German

Course targets

On completing the course students are able to understand and verbally explain complex economic interrelations and to adopt their own positions. When doing this they can back up their arguments with a sound theoretic basis and empirical proof. Students find it easy to question political measures to solve economic problems and to make their own sugges-tions.

Teaching methods Lecture with joint practical tasks, Discussion of current topics during the lecture

Contents

1. Game theory: Competition strategies of oligopolists 2. Uncertainty: Risk and expected benefit 3. Markets with asymmetric information 4. Externalities and public goods 5. Other microeconomic topics

Literature / Sources 1) Bofinger, P., 2007. Grundzüge der Volkswirtschaftslehre, München: Pearson, 2. aktualisierte Auflage


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2) Pindyck, R.S., Rubinfeld, D.L., 2005. Mikroökonomie, München: Pearson, 6. aktualisierte Auflage 3) Varian, H.. R., 2007. Grundzüge der Mikroökonomik, München: Oldenbourg, 7. überarbeitete Auflage

Other specialities This submodule can also be selected in Module H11 (sub-module 11.1).


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2.10.2 Submodule H10.2 Macroeconomics (351223)



Semester 3

Provided each term


Name (German) Macroeconomics

Credits 2.5




Workload details

-Study of literature -Lecture preparation and follow-up work -Exam preparation -Completion of practical tasks

Contact hours 30



Language German

Course targets

On completing the course students are able to understand and verbally explain complex economic interrelations and to adopt their own positions. When doing this they can back up their arguments with a sound theoretic basis and empirical proof. Students find it easy to question political measures to solve economic problems and to make their own sugges-tions.

Teaching methods Lecture with joint practical tasks, Discussion of current topics during the lecture

Contents


1) Bofinger, P., 2007. Grundzüge der Volkswirtschaftslehre, München: Pearson, 2. aktualisierte Auflage 2) Blanchard, O., Illing, G., 2006. Makroökonomie, München: Pearson, 4. aktualisierte Auflage


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Other specialities This submodule can also be selected in Module H11 (sub-module H11.2).


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2.10.3 Submodule H10.3 Business Ethics (351224)


Lecturer Prof. Dr. Manfred Lieb

Semester 3

Provided each term


Name (German) Business Ethics

Credits 2.5




Workload details Study of literature, preparation of small presentations

Contact hours 30



Language German

Course targets

-Students should be able to perform a critical analysis of economic processes taking into account the fundamental structuring of the economic system. -Students should be able to assess and evaluate the social fundamentals of the economy and the moral and ethical re-sponsibility of economic players.

Teaching methods Lecture, case studies, practical exercises

Contents

-Social fundamentals of the economy -Development of a moral awareness -Development and application of discourse ethics -Ethical fundamentals of the economy -Conflicts in economic statements and their ethical justifica-tion -Ethics as an aid to discursive penetration of conflicts -Individual economic ethics -Ethics and corporate culture

Literature / Sources -Ulrich Thielemann 2009: System Error, Frankfurt -Peter Ulrich 2008: Integrative Wirtschaftsethik, 4. Auflage,


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Bern/Stuttgart/Wien

Other specialities This submodule can also be selected in Module H11 (sub-module H11.3).


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2.11 Module H11: Economics III (351225)

Module Objectives

-

Prerequisites

-

Module data


Credits 2,5




Specialities -


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2.11.1 Submodule H11.4 Advanced Economic Studies (3512226)


Lecturer Prof. Dr. Ralf Bochert

Semester 7

Provided each term


Name (German) Advanced Economic Studies

Credits 2.5




Workload details -

Contact hours 30



Language German

Course targets -

Teaching methods -

Contents -


Bochert, Tourismuspolitik 2.A., Berlin 2007 Bochert, Incomingtourismus, Wiesbaden 2006 Fritsch, Wein, Ewers, Marktversagen und Wirtschaftspolitik, 6. A., München 2006 Mundt, Tourismuspoltik, 3.A., München 2006



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2.12 Module H12: Business Law (351230)

Module Objectives

-Consolidation and extension of the course contents covered in Business Law I and II, especially in commercial and company law

-Discussion of current legal developments and legislative projects

-Major case study, where applicable moot court

Prerequisites

A very good spoken and written command of the German language.

Module data

Responsible person Prof. Dr. Ronald Moeder

Credits 2,5




Specialities None.


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2.12.1 Submodule H12.1 Business Law III (351231)



Semester 3

Provided Winter and Summer Term


Name (German) Business Law III

Credits 2.5





Contact hours 30



Language German

Course targets

The aim of this submodule is for students to consolidate the legal knowledge acquired in the first semester. The submo-dule focuses on the special law of obligations, the German Commercial Code [HGB] and company law. Once again, the theory presented through frontal instruction is rounded off using numerous cases from practice and in some cases through a legal role play in which students play certain roles (professional judges, lay/commercial judges, solicitor/party representative, etc.), and where applicable through a visit to a court hearing (with pre and post-visit follow-up discussion of the cases with the presiding judge). On successful com-pletion of the submodule students are able to solve a number of business law cases and identify and address risks relating to business law.

Teaching methods

-Lecture based on the Socratic teaching method including interaction/discussion with the students -Case studies/role play -Where applicable excursion, e.g. visit to a court hearing


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Contents

a) Contract types of relevance to business; b) Impairments of performance and liability; c) Product liability; d) Corporate activity and its legal structure; e) Commercial law; f) Company law and business organisation; g) Fundamental principles of insolvency law; h) Fundamental principles of competition law; i) Dealership and sales representative law; and j) Digressions to consider current legislative projects, revision and exam preparation.


-Führich, Ernst: Wirtschaftsprivatrecht: Basiswissen des Bür-gerlichen Rechts und des Handels- und Gesellschaftsrechts, 9. Auflage, München 2008. -Müssig, Peter: Wirtschaftsprivatrecht: rechtliche Grundlage des wirtschaftlichen Handelns, 12. Auflage, Heidelberg 2009.



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2.13 Module H13: Research Methods (351240)

Module Objectives

After attending the module students are able to identify and describe interrelations in data. They have basic knowledge of the statistics software PASW Statistics and can apply different models and methods of applied data analysis.

Prerequisites

Students must have passed "Submodule G8.2 Introduction to Statistics".

Module data

Responsible person Prof. Dr. Kurt Hafner

Credits 2,5




Specialities -


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2.13.1 Submodule H13.1 Models and Methods of Data Assessment

(351241)



Semester 3

Provided -


Name (German) Models and Methods of Data Assessment

Credits 2.5




Workload details -

Contact hours 30



Language German

Course targets

After completing the course students are able to identify and describe interrelations in data. They have basic knowledge of the statistics software PASW Statistics and can apply differ-ent models and methods of applied data analysis.

Teaching methods Lecture and exercise in the computer laboratory

Contents

Statistical methods: -T-test -Variance analysis -Covariance and correlation -Linear regression -Logistical regression PASW Statistics: -Importing data - Data management -Performing and interpreting the aforementioned statistical methods


-Backhaus, K. / Erichson, B. / Plinke, W. / Weiber, R.: Multi-variate Analysemethoden. Eine anwendungsorientierte Ein-führung, 11. überarbeitete Auflage, Springer, Heidelberg, 2006


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-Janssen, J. / Laatz, W.: Statistische Datenanalyse mit SPSS für Windows. 4. neubearbeitete und erweiterte Auflage, Springer, Heidelberg, 2003 -Janssens, U. / Wijen, K. / De Pelsmacker, P. / Van Kenhove, P.: Marketing Research with SPSS, Pearson Edu-cation, Harlow, 2008

Other specialities

The statistical methods taught are applied in the computer laboratory using the PASW statistics software. Examples that reflect practice enable students to gain more direct expe-rience with the possible applications for statistical methods and with the functions of the software.


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2.14 Module H14: Business Communication B2 (351255)

Module Objectives

The module includes two units which are delivered in sequence namely 'Professional business Communication' and 'Business Documents'. It has been designed to pro-vide participants with a higher level of linguistic proficiency in all forms of office com-munication. On completing the programme, students will be able to express them-selves appropriately in a wide variety of practical business situations commonly found in daily business transactions and international trade.

Prerequisites

Successful completion of foundation course in English

Module data


Credits 5




Specialities Each unit will be tested on its completion.


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2.14.1 Submodule H14.1 Professional Business Communication

(351256)


Lecturer David Cope

Semester 3

Provided each term


Name (German) Professional Business Communication

Credits 2.5




Workload details

The workload specified comprises of guided translation, se-mantic and grammatical exercises, analysis and comprehen-sion of commercial correspondence and case studies, listen-ing and role play exercises

Contact hours 30



Language Englisch

Course targets

At the end of the course the students should be able to deal, in both spoken and written forms, with a variety of realistic business situations which are likely to confront them in eve-ryday business life.

Teaching methods

The unit is intended to be interactive lecture including guided learning approaches using, where possible, authentic texts and listening exercises. Students role play business situa-tions and receive feedback on their performance.

Contents

Corresponence and listening exercises covering the follow-ing themes:General Office Communication, Enquiries, Of-fers, Orders, Delivery, Payment, Complaints, Exhibitions and Job applications

Literature / Sources Clarke, D. and Wessels, D.:Advanced Commercial Corres-pondence, Cornelsen Verlag Abegg, B. and Benford, M.:Communication for Business,


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Heuber Verlag Fiertag, Hooton and Maderdonner, Business to Business, Klett Verlag



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2.14.2 Submodule H14.2 Business Documents (B2) (351257)


Lecturer David Cope

Semester 4

Provided each term


Name (German) Business Documents (B2)

Credits 2.5




Workload details

The workload comprises of guided translation, semantic and grammatical exercises, analysis and comprehension of commercial texts and legal documents, case studies listening and role play exercisies.

Contact hours 30



Language Englisch

Course targets Om completion of the programme students will have a prac-tical understanding of the problems and the procedures used in international business transactions.

Teaching methods

The unit is intended to be an interactive lecture including guided learning approaches using, where possible, authentic texts, and listening exercises. Students role play business situations and receive feedback on their performance.

Contents The unit focuses on international trade. It covers the follow-ing topics: management of risk, payment, shipping documen-tation, insurance, contracts of sale and agency agreements.


Advanced Commercial Correspondence, Cornelsen Verlag. A. Ashley, Business Documents, Cornelsen & OUP. Key Words in International Trade, ICC Publishing SA Jimenez, g. Export-Import Basics, ICC Publishing SA


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2.15 Module P: Internship (351700)

Module Objectives

For an application-oriented course of study, the practical semester is especially sig-nificant as it provides students placed in suitable companies and comparable institu-tions with practical experience and knowledge to complement the university teaching and offers an opportunity to put the acquired skills into practice. During the intern-ship, students should be involved in the work processes of the company or compara-ble institution. During the practical semester the students must firstly familiarise themselves with the organisational structure and culture of the selected institution while also putting their own specialist, methodological, personal and social skills to the test. Students should also gather specific experience on the importance of theo-retical knowledge for solving real problems in order to gain knowledge and expe-rience for their future studies and improve their chances of securing employment.

Prerequisites

Students must have completed the basic studies.

Module data

Responsible person Prof. Dr. Edmund Link

Credits 30




Specialities See Guideline, Internship Economics 2


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2.15.1 Submodule P1 Internship (351701)

This submodule is mandatory course within module P.


Semester 5

Provided -


Name (German) Internship

Credits 25



Workload autonomous studies -

Workload details -

Contact hours 0



Language German

Course targets

The practical semester is designed to further encourage stu-dents to act independently and on their own responsibility. It aims to enable students to apply the knowledge and metho-dological and social skills they have acquired to specifically directed work measures. The internship also allows students to gain practical experience for the specialist subjects to be selected during their studies and/or for the bachelor thesis.

Teaching methods For further information, see Guideline, Internship Economics 2

Contents

The internship involves working competently in one (or more) selected functional areas (e.g. Sales, HR, Controlling, Finance, Accounting, Organisation, etc.). Participation in a specific project (e.g. market launch of a specific product, market research) is also recommended. Management ex-perts must be able to describe in a succinct and coherent manner the issues they have experienced in practice and the resulting conclusions to be drawn. Students must therefore prepare a report on their work during the internship. The aim of the report is to consolidate the knowledge acquired and to


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identify and demonstrate interrelations. This also gives the supervising tutor insights into the students' work and any specific problems during the internship. See Guideline for further details on the report.

Literature / Sources -

Other specialities

All companies in Germany and other countries that have an international focus may be considered for the internship. An internship with any of the companies in question must be approved by the supervising tutor from Heilbronn University before the internship is commenced. Companies should be of a reasonable minimum size to ensure students gain an insight into a company's key areas of work. An internship at a company within the tourist industry is mandatory for Tour-ism Management students. An exception applies if a student has undergone vocational training within the tourist industry. In such cases the internship may be completed in a different area of business. The same applies to students of Wine Management. For further information, see Guideline, Intern-ship Economics 2


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2.15.2 Submodule P2 Internship Seminar (351702)

This submodule is mandatory course within module P.

Lecturer -

Semester 5

Provided -


Name (German) Internship Seminar

Credits 5




Workload details -

Contact hours 30



Language German

Course targets

During the seminars students must present their practical reports and discuss the questions, results and experiences arising from their internship. Emphasis is placed on students reflecting on what they have learned during the practical placement. After this, students are better able to link theoret-ical knowledge and practical issues. Students also reflect on the adjustment processes made abroad (lessons learned).

Teaching methods Seminar papers and presentations

Contents -


Other specialities See Guideline, Internship Economics 2


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2.16 Module B: Bachelor Thesis (351710)

Module Objectives

At the end of their studies candidates should show that they are able to use the skills learnt in "Scientific Methods" to engage in a detailed study of a complex scientific issue from their branch of study.

Prerequisites

As a mandatory requirement, students must have completed the basic studies and the compulsory internship.

Module data

Responsible person Prof. Dr. Ralf Bochert

Credits 15




Specialities -


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2.16.1 Submodule B1 Bachelor Thesis (351711)

This submodule is mandatory course within module B.


Semester 7

Provided each term

Type of submodule -

Name (German) Bachelor Thesis

Credits 10




Workload details

300 hours study of literature / Work on a case study, project study, etc. / Production of a written work, and also contact hours with the supervising tutors and where applicable other institutes involved.

Contact hours 0

Contact hours per week (45 mins) -

Type of examination PB

Language German or English

Course targets The candidate should show that he is able to use scientific methods and course-specific content to address and solve a detailed scientific issue.

Teaching methods Written work with guidance and assistance from supervising professors and/or (as secondary instructors) from suitable individuals from companies, institutions

Contents

A regular course is not provided; the work is produced inde-pendently and managed by a professor from the university as primary supervising tutor and by a second supervising tutor (professor or suitable individual from a compa-ny/institution).




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2.16.2 Submodule B2 Thesis Seminar (351712)

This submodule is mandatory course within module B.


Semester 7

Provided Each term


Name (German) Thesis Seminar

Credits 5




Workload details

The 120 hours of autonomous study take place while produc-ing the Bachelor Thesis. When producing the thesis these 120 hours are calculated as additional time that serves to ensure that the written subject can be prepared for presenta-tion during the Bachelor Thesis Seminar. 100 hours: Litera-ture work 20 hours: Preparing the presentation

Contact hours 30



Language -

Course targets

The presentation for the Bachelor Thesis Seminar should show that the work on the detailed scientific issue has been carried out so that it can be coherently portrayed in a presen-tation. The seminar also acts as a scientific digression as all thesis subjects are presented here. The Bachelor Thesis Seminar is always notified throughout the faculty, along with details of the subjects addressed.

Teaching methods

Seminar papers by the candidates with an opportunity to dis-cuss the topics. The seminar is timed so that no other teach-ing takes place at the same time; this allows all members of the faculty to participate.

Contents Presentation and discussion of the different Bachelor Thesis subjects.


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3 BWL-Major


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3.1 Module T1: Major Accounting Part 1 (351300)

Module Objectives

Presentation and interpretation of IT interrelations (internal management of a compa-ny; external presentation of a company) and the areas of application within business administration.

Prerequisites

Basic knowledge of bookkeeping methods; fundamental principles of accounting and controlling.

Module data


Credits 7,5



Where is the module located BWL-Major

Specialities -


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3.1.1 Submodule T1.1 Financial Accounting (351301)

This submodule is mandatory course within module T1.


Semester 4

Provided each term


Name (German) Financial Accounting

Credits 5




Workload details Study of literature, case studies, exercise sheets, obtaining and reading annual reports.

Contact hours 60



Language German

Course targets

Legal framework conditions on the application of internation-al accounting, common features and differences in account-ing pursuant to the German Commercial Code and the IFRS. Rules on recognition and measurement for the balance sheet and income statement. Fair value accounting. Preparation of the annual financial statements, statement of changes in eq-uity, segment reporting.

Teaching methods Lecture; sample exercises, case studies; projects based on annual reports of actual companies.

Contents

Principles of national and international accounting - Selected issues relating to recognition, measurement and presentation of assets and liabilities. - Revenue recognition - Cash-flow statement - Segment reporting


-Buchholz, Rainer: Internationale Rechnungslegung. 8. Aufl., Berlin 2009 -Coenenberg, Adolf G., Axel Haller und Wolfgang Schultze: Jahresabschluss und Jahresabschlussanalyse. 21. Aufl., Stuttgart 2009


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-Ditges, Johannes und Uwe Arndt: Kompakt-Training Inter-nationale Rechnungslegung nach IFRS. 4. Aufl., Ludwigsha-fen 2010 -Heuser, Paul J. und Carsten Theile: IFRS Handbuch. Ein-zel- und Konzernabschluss. 4. Aufl., Köln 2009 -Kirsch, Hanno: Einführung in die internationale REchnungs-legung nach IFRS. 6. Aufl., Herne 2009

Other specialities This course is also mandatory course in Minor Accounting (V1).


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3.1.2 Submodule T1.2 Consolidated Financial Statements (351302)

This submodule is optional course within module T1.


Semester 4

Provided each term


Name (German) Consolidated Financial Statements

Credits 2.5




Workload details Extensive study of literature and of laws/standards

Contact hours 30



Language German

Course targets

Accounting and legal principles for consolidated financial statements. Defining the scope of consolidation; capital con-solidation; consolidation of income, liabilities and revenues. Students should be able to competently interpret and use the varied information contained in consolidated financial state-ments.

Teaching methods Lecture, numerous case studies, solving exercise tasks, se-minar papers/presentations on specific problem areas.

Contents

The key problem areas of consolidated accounting pursuant to the German Commercial Code and the IFRS are ex-amined on a case-oriented basis and using numerous exam-ples. Case studies on capital consolidation, consolidation of liabilities and revenues; income statement; currency transla-tion and deferred taxes.


-Beatge, Jörg, Hans-Jürgen Kirsch und Stefan Theile: Kon-zernbilanzen. Düsseldorf 2010 -Coenenberg, Adolf G., Axel Haller und Wolfgang Schultze: Jahresabschluss und Jahresabschlussanalyse. 21. Aufl.,


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Stuttgart 2009 -Gräfer, Horst und Guido A. Scheld: Grundzüge der Kon-zernrechnungslegung. 11. Aufl., Berlin 2009 -Heuser, Paul J. und Carsten Theile: IFRS Handbuch. Ein-zel- und Konzernabschluss. 4. Aufl., Köln 2009 -Kirsch, Hanno: Einführung in die internationale Rechnungs-legung nach IFRS. 6. Aufl., Herne 2009

Other specialities

This course is also optional course in Major Accounting Part II. This course is also optional course in Minor Accounting (Module V1).


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3.1.3 Submodule T1.3 Analysis and Interpretation of Financial Account-ing Information (351303)



Semester 4

Provided each term


Name (German) Analysis and Interpretation of Financial Accounting Informa-tion

Credits 2.5




Workload details Literature, case studies, practical exercise tasks, preparing an expert analysis report

Contact hours 30



Language German

Course targets

Carrying out an independent analysis of a balance sheet/annual financial statements. Method/selection and in-terpretation of KPIs. Possibilities of accounting policy. Meas-ures for showing the strengths and weaknesses of a compa-ny's earnings and financial capacity.

Teaching methods Lecture; preparation of an expert report; presentation of the results

Contents Methods, instruments and techniques used for profit-based and finance-based analysis of annual financial statements. Studies on provision for the future.


-Gräfer, Horst: Bilanzanalyse. NWB-Verlag. Herne/Berlin. -Küting, Karlheinz und Claus-Peter Weber: Die Bilanzanaly-se. Schäffer-Poeschl Verlag. Stuttgart -Lachnit, Laurenz: Bilanzanalyse. Gabler Verlag. Ludwigsha-fen


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-Tacke, Helmut R.: Jahresabschlussanalyse in der Praxis. NWB-Verlag. Herne/Berlin

Other specialities



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3.1.4 Submodule T1.4 Strategic Controlling (351304)



Semester 4

Provided each term


Name (German) Strategic Controlling

Credits 2.5




Workload details -

Contact hours 30



Language German

Course targets

Students learn the approaches for strategic controlling in product, project and function/activity-oriented areas of corpo-rate management. Application characteristics and conditions of individual methods and tools are consolidated by refer-ence to specific problems from practice.

Teaching methods Lecture with practical exercises. Seminar papers and pres-entations

Contents

Strategic cost management tools (target costing, activity-based costing); starting points for value-based controlling, balanced scorecard; currency aspects and transfer prices; aspects of relocation, outsourcing, offshoring.


-Horváth, P. u.a.: Controlling umsetzen, Stuttgart 2007 -Coenenberg, A.G. u.a.: Kostenrechnung und Kostenanaly-se, Stuttgart 2007 -Britzelmaier, B.: Wertorientierte Unternehmensfüh-rung,Ludwigshafen 2009. -Weber, J.; Utz, S.: Einführung in das Controlling, Stuttgart 2008.


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-Klein, A.: Kostenmanagement in Krisenzeiten, München 2009. -Hoffjahn, A.: Internationales Controlling, Stuttgart 2009.

Other specialities



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3.2 Module U1: Major Accounting Part 2 (351305)

Module Objectives

-

Prerequisites

Major Accounting Part 1

Module data


Credits 12,5




Specialities -


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3.2.1 Submodule U1.1 Consolidated Financial Statements (351302)

This submodule is optional course within module U1 and equivalent to course T1.2 in module T1.

3.2.2 Submodule U1.2 Analysis and Interpretation of Financial Account-ing Information (351303)


3.2.3 Submodule U1.3 Strategic Controlling (351304)



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3.2.4 Submodule U1.4 Accounting Projects (351306)

This submodule is mandatory course within module U1.


Semester 6

Provided each term


Name (German) Accounting Projects

Credits 7.5




Workload details Literature search, production of a seminar paper, presenta-tion of the paper/results. Practical excursion.

Contact hours 60



Language German

Course targets

Elaboration of specific topics from the fields of accounting and auditing; Company valuation in the form of a scientific paper; Learning presentation techniques; Solving problems through group work.

Teaching methods Lecture; production of own projects, seminar papers. Joint practical exercises with case studies, excursions to compa-nies / auditing companies / AGMs.

Contents

Depending on subject focus -Accounting -Auditing -Company valuation -Balance sheet analysis -Corporate governance

Literature / Sources Je nach Themenschwerpunkt.



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3.3 Module T2: Major Controlling Part 1 (351310)

Module Objectives

To provide students with in-depth knowledge of international accounting and of the methods that can be applied in practice.

Prerequisites

Introduction to Controlling.

Module data


Credits 7,5




Specialities -


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3.3.1 Submodule T2.1 Introduction to International Controlling (351311)



Semester 4

Provided each term


Name (German) Introduction to International Controlling

Credits 5




Workload details -

Contact hours 60



Language German

Course targets

On successful completion, students are able to describe val-ue-based controlling concepts of international companies. Additional objectives include critically analysing the external and internal influences governing selection of specific per-formance systems and their effects on corporate manage-ment in operational function areas in particular. As controlling is increasingly focusing on accounting parameters (IFRS), the specific requirements must be analysed and suitable me-thodological skills developed. To ensure successful imple-mentation of value-based controlling, students should be made aware of aspects relating to the balanced scorecard and to coordination-based risk controlling.

Teaching methods -Lecture with case studies -Preparation through the study of literature and Internet re-search

Contents

Concepts of value-based controlling. Effects of international accounting on companies' management parameters. Profita-bility-based controlling of international companies. Project controlling. Balanced scorecard. Risk controlling.


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-Britzelmaier, B.: Wertorientierte Unternehmensfüh-rung,Ludwigshafen 2009. -Weber, J.; Utz, S.: Einführung in das Controlling, Stuttgart 2008. -Hoffjahn, A.: Internationales Controlling, Stuttgart 2009. -Dillerup, R.; Stoi, R.: Unternehmensführung, München 2008. -Zeitschrift Controlling und Management

Other specialities This course is also mandatory course in Minor Controlling(V2).


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3.3.2 Submodule T2.2 Strategic Controlling (351312)



Semester 4

Provided each term


Name (German) Strategic Controlling

Credits 2.5




Workload details -

Contact hours 30



Language German

Course targets

Students learn the approaches for strategic controlling in product, project and function/activity-oriented areas of corpo-rate management. Application characteristics and conditions of individual methods and tools are consolidated by refer-ence to specific problems from practice.

Teaching methods Lecture with practical exercises. Seminar papers and pres-entations

Contents

Strategic cost management tools (target costing, activity-based costing); starting points for value-based controlling, balanced scorecard; currency aspects and transfer prices; aspects of relocation, outsourcing, offshoring.


-Horváth, P. u.a.: Controlling umsetzen, Stuttgart 2007 -Coenenberg, A.G. u.a.: Kostenrechnung und Kostenanaly-se, Stuttgart 2007 -Britzelmaier, B.: Wertorientierte Unternehmensfüh-rung,Ludwigshafen 2009. -Weber, J.; Utz, S.: Einführung in das Controlling, Stuttgart 2008.


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-Klein, A.: Kostenmanagement in Krisenzeiten, München 2009. -Hoffjahn, A.: Internationales Controlling, Stuttgart 2009.

Other specialities

This course is also optional course in Major Controlling Part II. This course is also optional course in Minor Controlling (Module V2).


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3.3.3 Submodule T2.3 Specific Issues in International Controlling (351313)



Semester 4

Provided each term


Name (German) Specific Issues in International Controlling

Credits 2.5




Workload details -

Contact hours 30



Language German

Course targets Introduction to problems relating to market-oriented and val-ue-oriented controlling and to the instruments used by inter-national companies.

Teaching methods Lecture; practical exercises; case studies

Contents

-Value-oriented controlling -Performance measurement -Consolidation of cost management -Currency translation / international transfer prices


-Leonenberg, Adolf: Kostenrechnung und Kostenanalyse. -Günther, Th.: Unternehmenswertorientiertes Controlling. -Copeland: Unternehmenswert. -Firmenspezifische Studien.

Other specialities

This course is also optional course in Major Controlling Part II. This course is also optional course in Minor Controlling


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(Module V2).


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3.3.4 Submodule T2.4 International Accounting (351314)



Semester 4

Provided each term


Name (German) International Accounting

Credits 2.5




Workload details Study of literature, case studies, exercise sheets, obtaining and reading annual reports.

Contact hours 30



Language German

Course targets

Legal framework conditions on the application of internation-al accounting, common features and differences in account-ing pursuant to the German Commercial Code and the IFRS. Rules on recognition and measurement for the balance sheet and income statement. Fair value accounting. Preparation of the annual financial statements, statement of changes in eq-uity, segment reporting.

Teaching methods Lecture; sample exercises, case studies; projects based on annual reports of actual companies.

Contents

Principles of national and international accounting -Selected issues relating to recognition, measurement and presentation of assets and liabilities. -Revenue recognition -Cash-flow statement -Segment reporting

Literature / Sources -Buchholz, Rainer: Internationale Rechnungslegung. 8. Aufl., Berlin 2009


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-Coenenberg, Adolf G., Axel Haller und Wolfgang Schultze: Jahresabschluss und Jahresabschlussanalyse. 21. Aufl., Stuttgart 2009 -Ditges, Johannes und Uwe Arndt: Kompakt-Training Inter-nationale Rechnungslegung nach IFRS. 4. Aufl., Ludwigsha-fen 2010 -Heuser, Paul J. und Carsten Theile: IFRS Handbuch. Ein-zel- und Konzernabschluss. 4. Aufl., Köln 2009 -Kirsch, Hanno: Einführung in die internationale REchnungs-legung nach IFRS. 6. Aufl., Herne 2009

Other specialities

This course is also optional course in Major Controlling Part II. This course is also optional course in Minor Controlling (Module V2).


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3.4 Module U2: Major Controlling Part 2 (351315)

Module Objectives

-

Prerequisites

-

Module data


Credits 12,5




Specialities -


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3.4.1 Submodule U2.1 Strategic Controlling (351312)


3.4.2 Submodule U2.2 Specific Issues in International Controlling (351313)


3.4.3 Submodule U2.3 International Accounting (351314)



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3.4.4 Submodule U2.4 Controlling Projects (351316)



Semester 6

Provided each term


Name (German) Controlling Projects

Credits 7.5




Workload details -

Contact hours 45



Language German

Course targets Participants learn to analyse specific problem areas of con-trolling from the real world and to develop solutions.

Teaching methods Tutorial dialogue, group exercises, group discussions, simu-lations, preparation through the study of literature and Inter-net research

Contents

Practical problem areas of product, division and project-oriented controlling. Development and implementation of value-based controlling concepts. Company-specific issues of developing and implementing controlling topics


-Baum, H.;Coeneberg, A.G.;Günther, T.: Strategisches Con-trolling, Stuttgart, 2009. -Horvath, H.P.: Controlling, München, 2009. - Küpper, H.-U.: Controlling, Stuttgart, 2008. -Schierenbeck, H; Lister, M.: Value-Controlling, Müchen, 2002. -Sonstige projektspezifische Literatur.



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3.5 Module T3: Major Finance Part 1 (351320)

Module Objectives

Overview of international financial markets, ability to understand and use the key fi-nancial market instruments, application of quantitative analysis tools such as Excel

Prerequisites

-

Module data

Responsible person Prof. Mathias Moersch, Ph.D.

Credits 7,5




Specialities -


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3.5.1 Submodule T3.1 Introduction to International Finance (351321)



Semester 4

Provided each term


Name (German) Introduction to International Finance

Credits 5




Workload details Study of literature, case studies, exercise sheets, presenta-tions

Contact hours 60



Language Englisch

Course targets

-Understanding of international capital markets and financial facilities -Evaluation of fixed-interest securities -Evaluation of shares -Influence of exchange rates on investment strategies + evaluation of alternative assets -Financial models and working with spreadsheets

Teaching methods Lecture, joint exercises during contact hours, projects and seminar papers/presentations on specific aspects, projects with specific examples

Contents

-Understanding of international capital markets and financial facilities -Evaluation of fixed-interest securities - Evaluation of shares -Influence of exchange rates on investment strategies + evaluation of alternative assets - Modelling with the aid of spreadsheets

Literature / Sources -Investment Analysis and Portfolio Management by Frank K. Reilly and Keith C. Brown, 8th edition, Thomson.


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-International Financial Management by Madura, Jeff and Fox, Roland, Thomson

Other specialities This course is also mandatory course in Minor Finance (V3).


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3.5.2 Submodule T3.2 Derivates and Portfolio Management (351322)



Semester 4

Provided each term


Name (German) Derivates and Portfolio Management

Credits 2.5




Workload details -Study of literature, -Work on practical tasks and cases, -Presentations

Contact hours 30



Language Englisch

Course targets

Understanding of Derivatives: -Options -Forwards, Futures -Swaps Portfolio Management: -CAPM -Life-Cycle Investing

Teaching methods Lectures, joint practical exercises, seminar papers on se-lected topics

Contents

Understanding of Derivatives: -Options -Forwards, Futures -Swaps Portfolio Management: -CAPM -Life-Cycle Investing

Literature / Sources -Investment Analysis and Portfolio Management by Frank K. Reilly and Keith C. Brown, 8th edition, Thomson.


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-Derivatives Markets by McDonalds, Robert, Pearson

Other specialities

This course is also optional course in Major Finance Part II. This course is also optional course in Minor Finance (Module V3).


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3.5.3 Submodule T3.3 Corporate Finance (351323)



Semester 4

Provided each term


Name (German) Corporate Finance

Credits 2.5




Workload details Literature, cases, practical tasks, presentations

Contact hours 30



Language Englisch

Course targets -Tools and methods of corporate finance -IPO preparation -Financial facilities for multinational companies

Teaching methods Lecture, joint practical exercises during contact hours, projects and seminar papers/presentations on specific as-pects, projects with specific examples

Contents -Corporate finance methods -The steps required for an IPO -Finance options for multinational companies


-Alan C. Shapiro Multinational Financial Management, 8th edition, Wiley, 2006. -Dietmar Ernst und Joachim Häcker Applied International Corporate Finance, 2007.

Other specialities



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3.5.4 Submodule T3.4 International Banking (351324)



Semester 4

Provided each term


Name (German) International Banking

Credits 2.5




Workload details Students have to - prepare and perform group presentations, -prepare in order to pass the written exam, -solve tasks at home given during the lecture.

Contact hours 30



Language Englisch

Course targets

Students are prepared to deal with -portfolio theory and its application choosing securities on stock and bond markets, -assest manangement and its implimentation within banks, -performance evaluation of mutual fonds, -risk managment of banks and the quantification of different kind of portfolio risk. Students understand the role of financial intermediaries to play for finanical marketes. They are able to discuss daily financial topics profundly based on theory and empiricism.

Teaching methods

-Lecture with special tasks given to students -Student presentation -Learning by doing (using Excel): Numerical or graphical ex-amples to illustrate the main objectives of different topics

Contents 1. Portfolio Analysis 2. Asset Management 3. Investment Performance Evaluation


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4. Selected Financial Institutions 5. Risk Management of Banks and Basel II 6. Credit Risk 7. Market Risk: Interest Rate Risk 8. Selected Themes on International Banking by Students


1) Copeland, T.E., Weston, F.J., Shastri, K. 2004. Financial Theory and Corporate Policy. New Jersey: Prentice Hall In-ternational. 2) Francis, J.C., Ibbotson, R.G., 2002. Investments: A Global Perspective. New Jersey: Prentice Hall International. 3) Hull, J.C, 2006. Risk Management and Financial Institu-tions. New Jersey: Prentice Hall International. 4) Mishkin, F.S., Eakins, S.G., 2008. Financial Markets and Institutions. New Jersey: Prentice Hall International, 6th Edi-tion. 5) Sharpe, W.F., Alexander, G.J., Bailey, J.V., 1998. Invest-ments. New Jersey: Prentice Hall International, 6th Edition.

Other specialities



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3.5.5 Submodule T3.5 Specific Topics in Finance (351325)



Semester 4

Provided each term


Name (German) Specific Topics in Finance

Credits 2.5




Workload details case studies and presentations

Contact hours 30



Language Englisch

Course targets Current special topics from the field of finance are consoli-dated using methods from the Elective.

Teaching methods Lecture, cases and presentations

Contents

Special topics from the field of finance. -Financial market crisis -History of dogma -Behavioural finance

Literature / Sources Journal of Portfolio Management, current Issues

Other specialities



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3.6 Module U3: Major Finance Part 2 (351326)

Module Objectives

-

Prerequisites

-

Module data


Credits 12,5




Specialities -


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3.6.1 Submodule U3.1 Derivates and Portfolio Management (351322)


3.6.2 Submodule U3.2 Corporate Finance (351323)


3.6.3 Submodule U3.3 International Banking (351324)


3.6.4 Submodule U3.4 Specific Topics in Finance (351325)



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3.6.5 Submodule U3.5 Finance Projects (351327)



Semester 6

Provided each term


Name (German) Finance Projects

Credits 7.5




Workload details Independent work on a case from the field of finance. Pro-duction of a written paper and presentation of the paper, field work

Contact hours 60



Language Englisch

Course targets Ability to develop a sub-area from the field of finance on an independent basis.

Teaching methods Project-based work

Contents Production of an independent study, consolidation of the me-thods required for this

Literature / Sources Aktuelle Finance Journals z.B. - Applied Economics Letters -Journal of Portfolio management - Financial Analyst Journal



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3.7 Module T4: Major Human Resource Management Part 1 (351330)

Module Objectives

The Business Administration Major comprises the following subjects:

− Introduction to International Human Resource Management − Specific Issues in International Human Resource Management − Employment Law − International Human Resource Case Studies − International Human Resource Management Projects

Prerequisites

Contents of the lecture "Human Resource Management"

Module data

Responsible person Prof. Dr. Dietmar Högel; Prof. Dr. Constanze Sigler

Credits 7,5




Specialities -


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3.7.1 Submodule T4.1 Introduction to International Human Resource

Management (351331)


Lecturer Prof. Dr. Dietmar Högel / Prof. Dr. Constanze Sigler

Semester 4

Provided each term


Name (German) Introduction to International Human Resource Management

Credits 5




Workload details

Autonomous study: - Preparatory and follow-up work on the lecture material, study of literature, Internet research - Prepa-ration of exercise presentations and group work - Preparation of the presentations

Contact hours 60



Language Englisch

Course targets

Students should be able to (a) name the differences between domestic HRM and IHRM, (b) describe the principal functions of IHRM, (c) know the special features of recruiting for foreign assign-ments, (d) plan qualified measures to prepare, support and repa-triate from expatriate assignments and (e) demonstrate typical practical combinations of problems based on their basic understanding of the complexity of IHRM and the corresponding influencing factors and be able to develop practical solutions to such problems.

Teaching methods Lecture and tutorial dialogue, practical tasks, group exercis-es, case studies, role plays, autonomous study (literature, Internet research)

Contents -Domestic and International HRM


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-Recruitment and Selection -Training and Development -Compensation -Expatriate Assignment Agreements -Repatriation -Trends and Challenges


-Dowling, P.J. / Festing, M. / Engle, A.D.: International Hu-man Resource Management, 5th ed., Thomson Learning, London 2008 -Rees, C. / Edwards, T.: International Human Resource Management, Pearson, 1st ed. 2006 -Werner, M.L. / DeSimone, R.: Human Resource Develop-ment, Thompson South-Western, 5th ed. 2008 -Briscoe, D.R. / Schuler, R.S. / Claus, L.: IHRM: Policies and Practices for Multinational Enterprises, Routledge Chapman & Hall, 3rd. ed. 2008 -Kühlmann, T.: Auslandseinsatz von Mitarbeitern, Hogrefe Verlag 2004

Other specialities This course is also mandatory course in Minor Human Re-source Management (V5).


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3.7.2 Submodule T4.2 Specific Issues in International Human Resource Management (351332)


Lecturer Prof. Dr. Högel, Prof. Dr. Sigler

Semester 4

Provided on demand

Type of submodule Lecture, Seminar with exercises

Name (German) Specific Issues in International Human Resource Manage-ment

Credits 2.5




Workload details -

Contact hours 30



Language German/englisch

Course targets

This submodule aims to consolidate current topics in HR management. It aims to promote interdisciplinary, integrated thinking by students and to show the relationship of HR management within the context of the overall company.

Teaching methods Lecture, discussion, presentations, moderation, coaching

Contents Current HR management topics


Other specialities

This course is also optional course in Major Human Re-source Management Part II. This course is also optional course in Minor Human Re-source Management (Module V5).


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3.7.3 Submodule T4.3 Employment Law (351333)


Lecturer Prof. Dr. iur. Dietmar Högel

Semester 4

Provided each term


Name (German) Employment Law

Credits 2.5




Workload details

Autonomous study: -Preparatory and follow-up work on lecture material, study of literature, Internet research -Preparation of short presentations and group work -Preparation of the presentations

Contact hours 30



Language German

Course targets

Acquiring the knowledge of the fundamental features of German individual and collective employment law that is ne-cessary for HR work in practice. In addition, based on the example of the German industrial relations system, students should develop a basic understanding of the importance of employment law as a binding local framework for action with-in the context of IHRM.

Teaching methods

-Lecture and teaching discussion -Group work -Development of case solutions using employment law juri-sprudence

Contents

-HRM / IHRM and employment law -Industrial relations and employment law -Sources of law and the German employment law system -employment contract law - employment protection law


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-law on coalitions -law on collective bargaining -law on industrial disputes -law on codetermination -industrial tribunals and the industrial tribunal process -individual sociolegal topics (e.g. layoffs/unemployment, re-ducing HR costs/short-time working)


-Wörlen, R. / Kokemoor, A.: Arbeitsrecht. Lernbuch, Struktu-ren, Übersichten, 9. Aufl., Carl Heymanns Verlag 2009 -Büdenbender , U. / Will, C.: Crash-Kurs Arbeitsrecht, 1. Aufl., UTB 2008 -Senne, P.: Arbeitsrecht. Das Arbeitsverhältnis in der betrieb-lichen Praxis, 5. Aufl., Luchterhand 2008 -Schaub, G. / Koch, U.: Arbeitsrecht von A-Z, 18. Aufl., Beck/dtv 2009 -Bamber, G.J. / Lansbury, R.D. / Wailes, N.: International and Comparative Employment Relations: Globalisation and the Developed Market Economies, 4th ed., Sage Publica-tions 2004

Other specialities

This course is also optional course in Major Human Re-source Management Part II. This course is also optional course in Minor Human Re-source Management (Module V5).


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3.7.4 Submodule T4.4 International Human Resource Management Case Studies (351334)



Semester 4

Provided on demand


Name (German) International Human Resource Management Case Studies

Credits 2.5




Workload details -

Contact hours 30



Language Englisch

Course targets

The submodule aims to use case studies to give students an insight into the complexity of international human resource management. Case studies are used to analyse and eva-luate the entire chain of HR functions in an international con-text.

Teaching methods Interactive lectures and seminars, group work, team teach-ing, seminar papers and presentations, discussions

Contents Topics such as personality management, job satisfaction, coaching, remuneration management, change management and flexibilisation of working time for management positions.


-Domsch, u.a., Führung von Mitarbeitern, Fallstudien zum Personalmanagement, 2001 -Heimerl, Lernen mit Fallstudien in der Organisations- und Personalentwicklung, 2005 -Brelade, HR Case Studies, 2007

Other specialities Content-based connection with Introduction to IHRM and


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other courses within the module, and to Business Adminis-tration Case Studies. This course is also optional course in Major Human Re-source Management Part II. This course is also optional course in Minor Human Re-source Management (Module V5).


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3.8 Module U4: Major Human Resource Management Part 2 (351335)

Module Objectives

-

Prerequisites

-

Module data

Responsible person Prof. Dr. Constanze Sigler, Prof. Dr. Dietmar Högel

Credits 12,5




Specialities -


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3.8.1 Submodule U4.1 Specific Issues in International Human Resource

Management (351332)


3.8.2 Submodule U4.2 Employment Law (351333)

This submodule is optinal course within module U4 and equivalent to course T4.3 in module T4.

3.8.3 Submodule U4.3 International Human Resource Management Case Studies (351334)



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3.8.4 Submodule U4.4 International Human Resource Projects (351336)



Semester 6

Provided on demand


Name (German) International Human Resource Projects

Credits 7.5




Workload details -

Contact hours 60



Language Englisch

Course targets

This module aims to consolidate the topics of HR manage-ment by using analysis and research during industry-based projects and while working on case studies. The focus is on transferring the acquired knowledge to a practical context and on developing and expanding the students' network with HR experts from industry.

Teaching methods Lecture, independent project work, coaching sessions, pres-entations, discussions.

Contents Methods of project management HR project work

Literature / Sources Kerzner, Projektmanagement, Mitp Verlag, 2008



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3.9 Module T5: Major International Management Part 1 (351340)

Module Objectives

As a central pillar of the international business programs, this module lays the foun-dation for a comprehensive understanding of challenges international organizations are faced with. Upon completion of this module, students are familiar with relevant theories and models on globalization and its impact on organizations in the areas of strategy, structure, processes, skills, and culture. Students are able to apply these theories and models to simple real-life cases. As internationally operating organizations are operating in a constantly changing environment, students learn how to monitor and deal with change in an international context.

Prerequisites

Proficiecny in English. Knowledge acquired in the Basic Studies as well as in H1, H2, H8, H10, H11, and H12 in the third semester.

Module data


Credits 7,5




Specialities -


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3.9.1 Submodule T5.1 Introduction to International Management (351341)


Lecturer Prof. Dr. Kathrin Köster, Prof. Dr. Dieter Ganter

Semester 4

Provided each term


Name (German) Introduction to International Management

Credits 5




Workload details

-It is recommended to spend 24 hours for exam preparation. As the exam is usually carried out in an open book style, this is sufficient time for preparation. -64 hours should be used for regular preparation of real-life examples and wrap-up of lectures. The lecturers recommend a selected number of additional articles the students should read in order to deepen their understanding of international management issues. These articles are available on the e-learning platform Ilias.

Contact hours 60



Language Englisch

Course targets

-On completion of this course, students should be able to project their understanding of basic business concepts into the global arena. They should understand the strategic and operational challenges of organizations operating interna-tionally. -The course intends to provide students with a working knowledge of the subject of international business and not just a textbook background. As a result, students will be ex-pected to test their knowledge practically through group dis-cussion as well as the compilation of case briefings. Stu-dents will therefore be expected to demonstrate a clear abili-ty to translate theory into practical application of the concepts covered. In addition, the students will be able to hone their


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skills in -analysis and problem solving -research -presentation -negotiation & discussion

Teaching methods

-Interactive lectures -case studies -simulations -exercises -video sessions -real-life case briefings

Contents

-Introduction into the impact of globalisation -The political, economic, legal, and technological environ-ment -Social responsibility and ethics -The role of culture in international management -Strategy formulation for international markets -Cross-border alliances and strategy implementation -Organizational structure and control systems (including or-ganizational culture) Managing diversity (if suffient timme is available)


-Griffin, R. W.; Pustay, M.W.: International Business. A ma-nagerial perspective. International Edition. 5th edition / 6th revised edition, Pearson International / Prentice Hall, Upper Saddle River, 2007/2009 -Deresky, H.: International Management: Managing Across Borders and Cultures. 5th edition / 6th edition. Prentice Hall, Upper Saddle River, 2006/2008 -Adler, N. J.: International Dimensions of Organizational Be-havior, South-Western, Cincinnati, 2002 -Hill, C.W.: International Business: Competing in the Global Marketplace, Seventh International Student Edition. Irwin, Boston, 2008 -Varner, I., Beamer, L.: Intercultural Communication in the Global Workplace. Third edition. McGraw-Hill Irwin, Boston, 2005

Other specialities This course is also mandatory course in Minor International Management (V4).


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3.9.2 Submodule T5.2 Change Management (351342)


Lecturer Prof. Dr. Kathrin Köster, Prof. Dr. Olaf Hengerer, Prof. Dr. Michael Erner

Semester 4

Provided Each term or on demand


Name (German) Change Management

Credits 2.5




Workload details

-Students are supposed to deliver a presentation regarding a selected topic related to change management. Typically, they are supposed to apply theories, models. and concepts to real-life cases. -It is recommended to use 25 hours for desk research, 10 hours for the analysis of the research results, and 7 hours for the compilation of the presentation. -As the assignments usually are given as team assignments, it is feasible to deliver reasonbale results with the given workload.

Contact hours 30



Language Englisch

Course targets

On completion of this course, students will: -Have knowledge about concepts, theories, and models re-lated to change and change management. -Be able to research and analyze specific information about change management and its application in (international) organizations -Be able to assess and comment developments and trends in change management. - Be able to personally reflect on change and how it is affecting them throughout their lives. Thus, the course contributes to the personal development of


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the students.

Teaching methods

-Interactive lectures -Group discussions -Exercises -Presentations of change management topics by students

Contents

-Understanding change -Theoretical foundations of change -The change process -Concepts on how to manage organisational change -Leadership for change -Power and resistance to change -Communicating change -Cultural change (if sufficient time is available) -Measuring and evaluating change


-Black, J.S., Gregersen, H.B.: It Starts with ONE. Changing Individuals Changes Organizations. 2nd edition, Pearson Education, Upper Saddle River, 2008 -Graetz, F.; Rimmer, M.; Lawrence, A., Smith, A: Managing Organisational Change. John Wiley & Sons, Melbourne, 2002 -Harvard Business School (ed): When Change Come Un-done. What Will You Do? Harvard Business School Press, Boston, 2004 -Burke, W.W.: Organization Change. Theory and Practice. Sage Publications, Thousand Oaks, 2002 -Harvard Business Review (ed): Culture and Change, Har-vard Business School Press, Boston, 2002

Other specialities

This course is also optional course in Major International Management Part II. This course is also optional course in Minor International Management (Module V4).


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3.9.3 Submodule T5.3 Specific Issues in International Management (351343)


Lecturer Prof. Dr. Kathrin Köster, Prof. Dr. Olaf Hengerer, Prof. Dr. Michael Erner

Semester 4

Provided each term or on demand


Name (German) Specific Issues in International Management

Credits 2.5




Workload details

-Students are supposed to deliver a presentation regarding a selected topic which may change each term. -It is recommended to use 25 hours for desk research, 10 hours for the analysis of the research results, and 7 hours for the compilation of the presentation. -As the assignments usually are given as team assignments, it is feasible to deliver reasonbale results with the given workload.

Contact hours 30



Language Englisch

Course targets

On completion of this course, the students will: -Have knowledge about a selected area relevant to interna-tional management / international business -Be able to research and analyze specific information about the given topic -Be able to assess and comment developments and trends in the selected topic -Depending on the chosen topic and the set-up of the course attendants, students will be able to develop their (intercultur-al) communication and team work skills.


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Teaching methods

-Interactive lectures -Group discussions -Presentations by students -Exercises with real-life examples

Contents The content of this course varies from semester to semester. An example would be "Managing in Asia Pacific".


-Depends on the chosen topic. Example for Asia Pacific: -Chen, Min: Asian Management Systems. Chinese, Japanese and Korean Styles of Business. 2nd edition, London, 2004 -Nisbett, R. E.: The Geography of Thought. How Asians and Westerners Think differently, and why. Free Press, New York, 2004 -Williamson, P. J.: Winning in Asia. Strategies for Competing in the New Millenium, Harvard Business School Press, Bos-ton, 2004

Other specialities

The chief topic of this course typically changes each term in order to provide the lecturers with some flexibility to deliver courses on their current research activities or emerging busi-ness issues. The students benefit from this flexibility by ob-taining up-to-date, in-depth knowledge of the selected topic. This course is also optional course in Major International Management Part II. This course is also optional course in Minor International Management (Module V4).


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3.9.4 Submodule T5.4 Mergers & Acquisitions (351344)


Lecturer Prof. Dr. Kathrin Köster

Semester 4

Provided each term


Name (German) Mergers & Acquisitions

Credits 2.5




Workload details

-2.5 hours, i.e. 10 minutes each weak, should be dedicated to scanning the media for the latest M&A examples. Students are encouraged to present the examples they have found at the beginning of each lectures. -The remaining 42.5 hours should be used to select a suita-ble real-life case, and to prepare the presentation of this case according to the requirements set out in the course out-line.

Contact hours 30



Language Englisch

Course targets

On completion of this course, students will -acquire knowledge related to the overall process of mergers and acquisition, mainly on post merger integration. -reflect on their capabilities and competencies to become an integration manager -apply the above mentioned knowledge to real-life mergers and acquisitions, preferably cross-border deals -assess the success of these real-life M&A cases.

Teaching methods

-Interactive lectures -"Walk through the world of M&As" -exchange of information about recent M&A cases -Presentation of real-life cases by students


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-Discussion of critical issues

Contents -


-Galpin, T., Herndon, M.: The Complete Guide to Mergers and Acquisitions. Process tools to support M&A integration at every level. 2nd edition, John Wiley & Sons, Hoboken, 2007 -Haspeslagh, P., Jemison, D. B.: Managing acquisitions: Creating value through corporate renewal. The Free Press, New York, 1991 -Stahl, G.K., Mendenhall M.E. (eds): Mergers and Acquisi-tions. Managing Culture and Human Resources, Stanford Business Books, Stanford, 2005 -Devine, M.: Successful Mergers, getting the people issue right, The Economist, London, 2002

Other specialities

This course is also optional course in Major International Management Part II. This course is also optional course in Minor International Management (Module V4).


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3.10 Module U5: Major International Management Teil 2 (351345)

Module Objectives

Upon completion of this module, students are familiar with relevant theories and models on international project management which they can apply in an autonomous way to their own project work consisting of complicated real-life cases. Based on the knowledge acquired throughout the program, students are able to synthesize theo-ries of different areas of international business to systematically structure and ana-lyze real-life cases in order to develop their own solutions to problems of international management.

- In their group assignments, students learn to efficiently work in international teams applying their cross-cultural communication skills.

- Selling their solutions to their fellow students, instructor and external guests from international organizations, they increase their persuasion and presentation abilities.

- Working on complex assignments under time pressure furthers their ability to per-form in a real-life organization after graduation.

Prerequisites

-

Module data


Credits 12,5




Specialities -


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3.10.1 Submodule U5.1 Change Management (351342)


3.10.2 Submodule U5.2 Specific Issues in International Management (351343)


3.10.3 Submodule U5.3 Mergers & Acquisitions (351344)



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3.10.4 Submodule U5.4 International Managements Projects (351346)


Lecturer Prof. Dr. Kathrin Köster, Prof. Dr. Olaf Hengerer

Semester 6

Provided each term


Name (German) International Managements Projects

Credits 7.5




Workload details

The students are encouraged to independently do research on industries and internationally operating organizations. They also have to familiarize themselves with particularities of selected industries. It is recommended that students use 100 hours for research activities, 35 hours for the analysis of the research results, and 30 hours to compile presentations and reports.

Contact hours 60



Language Englisch

Course targets

On completion of this course students will: -Have knowledge and comprehension of the main theories, models and concepts related to project management in an international context -Be capable to apply these project management theories, models and concepts to a real life case - Be able to synthe-sise different theories, models and concepts acquired in pre-vious courses (marketing, strategy, finance, HR etc.) throughout the program and critically evaluate their useful-ness in addressing the problems of managing internationally.

Teaching methods -Lectures on international project management -Exercises on international project management


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-Tutorials on application of project management tools and techniques -Coaching regarding team work -Presentation of real-life cases by students

Contents

-Introduction into (International) Project Management -History of Project Management -Project Phases & Goal Setting -Project Organization -Team Building & Communication in an international context -Resource Management (Tools & Techniques) -Risk Analysis & Risk Assessment -Relevant management theories (varies each semester de-pending on chosen focal area)


-Cleland, D., Gareis, R.: Global Project Management Hand-book: Planning, Organizing and Controlling International Projects. Second Edition, McGraw-Hill, New York, 2006 -Köster, K.: International Project Management, Sage, Lon-don, 2010 -Belbin, R. M.: Management Teams. Why they succeed or fail. Second edition, Elsevier, Amsterdam, 2004 -Lientz, B. P., Rea, K.: International Project Management, Academic Press, Amsterdam, 2003



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3.11 Module T6: Major Marketing Part 1 (351350)

Module Objectives

Understanding of marketing related international market entry modes, of cross-border marketing concepts, of international market research techniques and decision oriented data interpretation.

Prerequisites

Recommended prerequisites: Introduction to Marketing, Marketing Cases, Research Methods

Module data


Credits 7,5




Specialities Contrary to other Majors does this module not offer any 2-SWS-electives because the course Market Research is con-sidered essential for International Marketing.


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3.11.1 Submodule T6.1 Introduction to International Marketing

(351351)



Semester 4

Provided each term


Name (German) Introduction to International Marketing

Credits 5




Workload details All case studies submitted demand extensive out-of-classroom preparations (individually and in groups).

Contact hours 60



Language English

Course targets

Understanding of particularities in cross-border marketing, application of various approaches to market entry modes, to international marketing strategies and to international mar-keting mix interactions.

Teaching methods

After an initial part of lectures (first third), various case stu-dies are analysed -individually and in groups -and discussed in class.

Contents -international market entry modes -international adaptation vs. standardisation of marketing strategies and instruments (4 Ps)


Czinkota, M.: International Marketing, 09 (9th) Gillespie, K: Global Marketing , 10 (3rd) Keegan, W.: Global marketing, 10 (6th) Usunier,J-C.: Marketing across cultures, 09 (5th)

Other specialities The written exam is based on a previously distributed case


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study. This course is also mandatory course in Minor Marketing(V6).


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3.11.2 Submodule T6.2 Market Research (351352)


Lecturer Prof. Peter Schrott, Ph.D.

Semester 4

Provided each term


Name (German) Market Research

Credits 2.5




Workload details A market research project, assigned individually or in groups, is to be executed out-of-class.

Contact hours 30


Type of examination SA

Language English

Course targets

Knowledge of internationally relevant secondary data sources and of internationally suitable primary research techniques, application of data interpretation, data presenta-tion.

Teaching methods Lectures, exercises on data interpretation and presentation, elaboration and presentation of an internationally oriented market research project.

Contents

-international data source options -research techniques and design -international data interpretation -data presentation -internat. oriented market research project


-Birn, R.: International Market Research Techniques, 2002 -Craig, S.: International Marketing Research, 2006 (3rd) -Groves, L.: Princ. of Intern. Marketing Research, 1994 -Keegan, S.: Qualitative Research across Cultures, 2009 -Weis, H-C.: Marktforschung, 2008 (7.)


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Other specialities This course is also mandatory course in Minor Marketing(V6).


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3.12 Module U6: Major Marketing Part 2 (351353)

Module Objectives

Understanding of international marketing aspects relevant for customer categories (B2B, B2C) or business sectors (Service) or access modes (E-Marketing) and of the integration of multi-functional marketing issues into an international marketing plan.

Prerequisites

Recommended prerequisite: Introduction to International Marketing, Market Re-search

Module data


Credits 12,5




Specialities -


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3.12.1 Submodule U6.1 B2B-Marketing (351354)

This submodule is optional course within module U6.

Lecturer Prof. Dr. Claudia Müller-Grimm

Semester 6

Provided each term


Name (German) B2B-Marketing

Credits 2.5




Workload details Case studies are to be prepared individually and in groups; a sales presentation is to be conceived.

Contact hours 30



Language English

Course targets

Knowledge on B2B-particularities of international communi-cation and pricing, on techniques in personal selling, on in-ternational sales force management, incl. KAM, and on sales intelligence tools

Teaching methods Lecture, cases study analysis and discussion, exercises, seminar paper

Contents

-international B2B-communication -international B2B price policies -B2B-concepts of Sales & Distribution -B2B-Lead identification and qualification -international Personal Selling -International B2B Sales Management


-Egan, J.: Marketing Communications, 2007 -Hutt, M.: Business Marketing Management: B2B, 2009 (10th) -Jobber, D.: Selling and Sales Management, 2009 (8th) -Monroe, K.: Pricing, 2002 (2nd) - Spiro, R.: Management of a sales force, 2007 (12th)


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Other specialities This course is also optional course in Minor Marketing (Mod-ule V6).


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3.12.2 Submodule U6.2 B2C-Marketing (351355)



Semester 6

Provided each term


Name (German) B2C-Marketing

Credits 2.5




Workload details Analysis and preparation of cases studies for classroom dis-cussions.

Contact hours 30



Language English

Course targets Knowledge on the particularities of international marketing for consumer goods, especially product management and distribution channels.

Teaching methods Lecture, cases study analysis and discussion

Contents

-internat. consumer goods product management -intern. management of consumer brands -management of intern. consumer product ranges -intern. distribution channel policies


-Boone, L.: Contemporary Marketing, 2009 (14th) -Dent, J.: Distribution Channels, 2008 -Elliott, R.: Strategic Brand Management, 2007 -Kiefer, L.: Global Mktg Management, 2009 (2nd) -Lehmann, D.: Product Management, 2004 (4th)



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3.12.3 Submodule U6.3 E-Marketing (351356)


Lecturer Lehrbeauftragte, Prof. Dr. Fuhrmann

Semester 6

Provided each term


Name (German) E-Marketing

Credits 2.5




Workload details Out-of-class analysis of internet homepages, internet shop platforms and electronic communication tools.

Contact hours 30



Language English

Course targets Knowledge on electronic means as distribution channels and communication platforms

Teaching methods Lecture, online exercises, scenario analysis

Contents

-e-commerce -online and mobile communication -eCRM -cross-border internet marketing -push/pull approaches in digital marketing


-Gay, R.: Online marketing, 2007 -Hanson, W.: Internet Marketing and E-Commerce, 2006 -Parkin, G.: Digital Marketing, 2009 -Strauss, J.: E-marketing, 2008 (5th) -Wertime, K.: DigiMarketing, 2008



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3.12.4 Submodule U6.4 Service Marketing (351357)



Semester 6

Provided each term


Name (German) Service Marketing

Credits 2.5




Workload details Case study preparation

Contact hours 30



Language English

Course targets Knowledge on the marketing particularities of services, es-pecially the 7 Ps and the international aspects of adaptation vs. standardisation

Teaching methods Lecture, cases study analysis and discussion

Contents

-characteristics of services -7Ps of the intern. service marketing mix -yield management, waiting line management -service quality issues -complaint management


-Lovelock, C.: Services Marketing, 2010 (7th) -Palmer, A.: Principles of Services Marketing, 2007 (5th) -Scheuch, F.: Dienstleistungsmarketing, 2002 (2.) -Stauss, B.: Complaint Management, 2007 (4.) -Zeithaml, V.: Services Marketing, 2008 (5th)



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3.12.5 Submodule U6.5 International Marketing Projects (351358)



Semester 6

Provided each term


Name (German) International Marketing Projects

Credits 7.5




Workload details Groups work on the project in several cycles.

Contact hours 60



Language English

Course targets Preparation of an integrated, multi-functional marketing plan in an international marketing setting (case study based or company oriented)

Teaching methods Writing (in groups) of several papers with increasingly specif-ic content

Contents

-recommendations on marketing strategies -recommendations on marketing instruments -integrated view on marketing -international marketing plan

Literature / Sources -Czinkota, M.: International Marketing, 09 (9th) -Cox, E.: Project Management in Marketing, 2009 -Hulbert, J.: Total Integrated Marketing, 2009

Other specialities

The groups are set up according to functional marketing tasks and elaborate in several cycles the integration of their situational recommendations into a comprehensive interna-tional marketing plan


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4 BWL-Minor


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4.1 Module V1: Minor Accounting (351400)

Module Objectives

Presentation and interpretation of the fundamental principles of commercial and fiscal law and of the use of instruments in business administration applications.

Prerequisites

Basic knowledge of bookkeeping and accounting from Module G2.

Module data


Credits 10



Where is the module located BWL-Minor

Specialities -


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4.1.1 Submodule V1.1 Financial Accounting (351401)

This submodule is mandatory course within module V1 and equivalent to course T1.1 in Module T1.

4.1.2 Submodule V1.2 Consolidated Financial Statements (351402)

This submodule is optional course within module V1 and equivalent to course T1.2 in Module T1.

4.1.3 Submodule V1.3 Analysis and Interpretation of Financial Account-ing Information (351403)


4.1.4 Submodule V1.4 Strategic Controlling (351404)

This submodule is elective within module V1 and equivalent to course T1.4 in Module T1.


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4.2 Module V2: Minor Controlling (351410)

Module Objectives

Application and interpretation of instruments for operational and strategic controlling.

Prerequisites

Basic knowledge of controlling from Module G3.

Module data


Credits 10




Specialities -


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4.2.1 Submodule V2.1 Introduction to International Controlling (351411)


4.2.2 Submodule V2.2 Strategic Controlling (351412)


4.2.3 Submodule V2.3 Specific Issues in International Controlling (351413)


4.2.4 Submodule V2.4 International Accounting (351414)



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4.3 Module V3: Minor Finance (235420)

Module Objectives

Overview of international financial markets, ability to understand and use the key fi-nancial market instruments, application of quantitative analysis tools such as Excel

Prerequisites

-

Module data


Credits 10




Specialities -


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4.3.1 Submodule V3.1 Introduction to International Finance (351421)


4.3.2 Submodule V3.2 Derivates and Portfolio Management (351422)


4.3.3 Submodule V3.3 Corporate Finance (351423)


4.3.4 Submodule V3.4 International Banking (351424)


4.3.5 Submodule V3.5 Specific Topics in Finance (351425)



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4.4 Module V4: Minor International Management (351430)

Module Objectives

As a central pillar of the international business programs, this module provides stu-dents with the basic knowledge on international management. Upon completion of this module, students are familiar with relevant theories and models on globalization and its impact on organizations in the areas of strategy, structure, processes, skills, and culture. Students are able to apply these theories and models to simple real-life cases. As internationally operating organizations are faced with a constantly chang-ing environment, students learn how to monitor and deal with change in an interna-tional context. This can be generic change, or change in the context of Mergers and Acquisitions.

Prerequisites

Proficiency in English. Knowledge acquired in the Basic Studies as well as in H1, H2, H8, H10, H11, and H12 in the third semester.

Module data


Credits 10




Specialities -


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4.4.1 Submodule V4.1 Introduction to International Management (351431)


4.4.2 Submodule V4.2 Change Management (351432)


4.4.3 Submodule V4.3 Specific Issues in International Management (351433)


4.4.4 Submodule V4.4 Mergers & Acquisitions (351434)



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4.5 Module V5: Minor Human Resource Management (351440)

Module Objectives

Students of Minor Human Resource Management can select as follows from the sub-jects covered by the Major Human Resource Management:

Introduction to International Human Resource Management (compulsory)

Specific Issues in International Human Resource Management (option)

Employment Law (or option)

International Human Resource Case Studies (or option)

Prerequisites

-

Module data


Credits 10




Specialities -


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4.5.1 Submodule V5.1 Introduction to International Human Resource

Management (351441)


4.5.2 Submodule V5.2 Specific Issues in International Human Resource Management (351442)


4.5.3 Submodule V5.3 Employment Law (351443)


4.5.4 Submodule V5.4 International Human Resource Management Case Studies (351444)



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4.6 Module V6: Minor Marketing (351450)

Module Objectives

Understanding of marketing related international market entry modes, of cross-border marketing concepts, of international market research techniques and decision oriented data interpretation as well as marketing aspects relevant for customer cate-gories (B2B, B2C) or business sectors (Service) or access modes (E-Marketing).

Prerequisites

Recommended prerequisites: Introduction to Marketing, Marketing Cases, Research Methods

Module data


Credits 10




Specialities Contrary to other Majors does this module offer only one 2-SWS-elective because the course Market Research is con-sidered essential for International Marketing.


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4.6.1 Submodule V6.1 Introduction to International Marketing (351451)


4.6.2 Submodule V6.2 Market Research (351452)


4.6.3 Submodule V6.3 B2B-Marketing (351453)


4.6.4 Submodule V6.4 B2C-Marketing (351454)


4.6.5 Submodule V6.5 E-Marketing (351455)


4.6.6 Submodule V6.6 Service Marketing (351456)

This submodule is optional course within module V6 and and equivalent to course T6.6 in Module T6.


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5 Elective a


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5.1 Module W1: Management Skills (351100)

Module Objectives

The module Management Skills comprises the following subjects:

-IT Fundamentals

-Self-Management

-Rhetoric 1

-Rhetoric 2

Prerequisites

-

Module data


Credits 5



Where is the module located Elective a

Specialities -


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5.1.1 Submodule W1.1 IT for Business Students / Self-Management

(351101)

This submodule is mandatory course within module W1.


Semester 2

Provided each term


Name (German) IT for Business Students / Self-Management

Credits 5




Workload details -

Contact hours 60



Language German

Course targets

-Use of the Microsoft Office programs Word, Excel, Power-Point Students learn to learn -Optimising learning and work results -Improving performance

Teaching methods -Practical exercises on the PC -Presentations

Contents

-MS Office programs Word, Excel, PowerPoint -Time management -Stress management -Learning techniques -Self-awareness/presentation and manner -Business etiquette


-Graff, Business Etikette in Germanland, 2009 -Meyer-Uhl, Business Etikette in Europa, 2007 -Janson, Selbstorganisation und Zeitmanagement, 2007 -Stackelberg, Selbstbewusstsein, 2009 -Grotian, K.: Arbeiten und Lernen selbst managen, 2. Aufl.,


- 224 -

Springer, 2003



- 225 -

5.2 Module W2: Introduction to Business French (351110)

Module Objectives

Module W2 provides an introduction to business French. Students are able to under-stand and absorb simple specialist texts and to produce them freely or based on a template. Development of written and oral communication proficiency in general eve-ryday, business and professional jargon.

Prerequisites

A sound basic knowledge of French is required (3-4 years) corresponding to level A2 of the Common European Framework of Reference (CEFR).

Module data

Responsible person Prof. Dr. Dr. Laurent Bray

Credits 5




Specialities Working language: French


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5.2.1 Submodule W2.1 Français de l'entreprise (351111)


Lecturer Prof. Dr. Dr. Laurent Bray

Semester 2

Provided each term


Name (German) Français de l'entreprise

Credits 5




Workload details -Study of literature (including Grégoire/Thiévenaz 2008 and Cloose 2004). -Vocabulary and grammar exercises.

Contact hours 60



Language -

Course targets The module aims to develop written and oral communication proficiency in everyday business situations.

Teaching methods Lecture and practical exercise.

Contents

-Basic knowledge of business French -Principles of intercultural business communication. -Practising written and oral communication skills in everyday business situations.


-Cloose, E.: Le français du monde du travail. Grenoble: PUG, 2004. -Grégoire, M.; Thiévenaz, O.: Grammaire progressive du français mit 600 Übungen. Neue Germane Ausgabe. Stutt-gart: Klett, 2008. -Penfornis, J.L.: Vocabulaire progressif du français des affaires. Paris: CLE, 2004.

Other specialities Working language: French.


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5.3 Module W3: Français professionnel (351120)

Module Objectives

Module W3 provides an in-depth introduction to business French. Students are able to understand, absorb and produce specialist texts. Development of written and oral communication and technolectal skills.

Prerequisites

A very sound knowledge of French is required (4-5 years) corresponding to level B1 of the Common European Framework of Reference (CEFR).

Module data


Credits 5






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5.3.1 Submodule W3.1 Français professionnel (351121)



Semester 2

Provided each term


Name (German) Français professionnel

Credits 5




Workload details -Study of literature -Vocabulary, grammar, syntax and stylistics exercises.

Contact hours 60



Language -

Course targets Development of communication proficiency in everyday business situations.


Contents

The most important characteristics of business French are presented using selected specialist texts. The principal fea-tures of intercultural business communication are presented and specialist communication skills trained.


-Binon, J. et al.: Dictionnaire d'apprentissage du français des affaires. Paris: Didier, 2000. -Davoine, J.P.: Einführung in die französische Wirtschafts-sprache. München: Vahlen, 2002. -Jöckel, S.: Training Wirtschaftsfranzösisch. München: Oldenbourg, 1999. -Penfornis, J.L.: Vocabulaire progressif du français des affaires. Paris: CLE International, 2004.

Other specialities Working language: French


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5.4 Module W4: Introduction to Business Spanish A2 CEFR (351130)

Module Objectives

A2 CEFR: The module represents a systematic introduction to the specialist lan-guage of the Spanish-speaking business world. Students are able to understand and absorb simple texts in written and spoken specialist language and to produce them freely or based on a template (passive/active text production). They are familiarised with the working methodology of Spanish terminology and phraseology. The aim is to develop written and oral communication proficiency in general everyday, business and professional jargon.

Prerequisites

The student must be in full possession of level A1 CEFR: Students can understand sentences and frequently used expressions that are associated with areas of direct significance (e.g. personal information and information on the family, purchasing, work, local vicinity). Students can make themselves understood in simple everyday situations involving a simple and direct exchange of information on familiar and cur-rent matters. Students can use simple means to describe their own background and education, the direct environment and commodities relating to direct needs.

5.4.1 Module data

Responsible person Prof. Dr. Antonio Juárez

Credits 5




Specialities The working language is primarily Spanish.


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5.4.2 Submodule W4.1 El Español de la Empresa (351131)

This submodule is mandatory course course within module W4.

Lecturer Prof. Dr. Antonio Juárez

Semester 2

Provided each term


Name (German) El Español de la Empresa

Credits 5




Workload details -

Contact hours 60



Language Spanisch

Course targets

A2 CEFR: The submodule represents a systematic introduc-tion to the specialist language of the Spanish-speaking busi-ness world. Students are able to understand and absorb simple texts in written and spoken specialist language and to produce them freely or based on a template (passive/active text production). They are familiarised with the working me-thodology of Spanish terminology and phraseology. The aim is to develop written and oral communication proficiency in general everyday, business and professional jargon.

Teaching methods Lecture, practical exercise and autonomous study; Lecture follow-up work, oral and written exercises, audiovisual mate-rials, use of new media.

Contents

-Consolidation of general oral and written proficiency to reach level A2 CEFR. -Presentation and practising of grammatical structures -Characteristics of business Spanish -Basic knowledge of business Spanish -Principal features of intercultural business communication -Practising written and oral communication skills in everyday


- 231 -

business situations.

Literature / Sources Español Profesional 2, (Text + Übungsb.) Cornelsen Verlag, Berlin, Lek. 1-9

Other specialities The working language is primarily Spanish.


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5.5 Module W5: El Español Profesional B1 CEFR (351140)

Module Objectives

B1 CEFR: The module has two principal objectives: Consolidation of general Spanish (level A2-B1 CEFR) and an introduction to business and management Spanish as well as development of an awareness of intercultural situations. The module also systematically practises specific aspects of written and oral professional communica-tion. The course thus provides a basic knowledge (facts, structures and develop-ments) of business and social aspects in Spain and in the Hispanic world as a whole.

Prerequisites

Students must have Level A2 CEFR (proven by a test): Students can understand the main points when clear standard language is used and where familiar matters such as work, school, leisure, etc. are involved. Students can deal with most situations encountered when travelling in the area of the language. Students can express themselves clearly and coherently on familiar topics and areas of personal interest. Students can report on experiences and events, describe dreams, hopes and goals and give brief justifications or explanations for plans and intentions.

Module data


Credits 5




Specialities The working language is primarily Spanish.


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5.5.1 Submodule W5.1 El Español Profesional (351141)



Semester 2

Provided each term


Name (German) El Español Profesional

Credits 5




Workload details -

Contact hours 60



Language Spanisch

Course targets

B1 CEFR: The submodule has two principal objectives: Con-solidation of general Spanish (level A2-B1 CEFR) and an introduction to business and management Spanish as well as development of an awareness of intercultural situations. Specific aspects of written and oral professional communica-tion are also systematically practised. The course thus pro-vides a basic knowledge (facts, structures and develop-ments) of business and social aspects in Spain and in the Hispanic world as a whole.

Teaching methods Lecture, practical exercise and autonomous study; Lecture follow-up work, written exercises, audiovisual materials, use of new media.

Contents

-Characteristics of Spanish management terminology -Reading, production of texts -The language of the Spanish business press -Training communication skills - Training in business corres-pondence

Literature / Sources Español Profesional 2 (Text + Übungsb.) Cornelsen V., Ber-lin, Lek. 5-15


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Other specialities The working language is primarily Spanish.


- 235 -

6 Elective b


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6.1 Module X1: Rhetoric (351500)

Module Objectives

Rhetoric 1 + Rhetoric 2 Speaking without notes, Presentations, Moderation, Leading discussions, Chairing meetings

Prerequisites

-

Module data

Responsible person Prof. Dr. Dietmar Högel, Prof. Dr. Constanze Sigler

Credits 5



Where is the module located Elective b

Specialities -


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6.1.1 Submodule X1.1 Rhetoric I (351501)

This submodule is mandatory course within module X1.


Semester 3

Provided on demand


Name (German) Rhetoric I

Credits 2.5




Workload details Preparation and practical exercises

Contact hours 30



Language German

Course targets Ability to speak successfully without notes and to give suc-cessful presentations. Improvement through video analysis and individual feedback.

Teaching methods Seminar, discussion, practical exercises

Contents Speaking without notes, Presentations

Literature / Sources -Bartsch, Trainingsbuch Rhetorik, 2008 -Hartmann, Präsentieren, 2008



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6.1.2 Submodule X1.2 Rhetoric II (351502)



Semester 4

Provided on demand


Name (German) Rhetoric II

Credits 2.5




Workload details Preparation, practical exercises, seminar papers

Contact hours 30



Language German

Course targets Successful moderation using known moderation tools (me-taplan method), professional chairing of meetings and ap-praisal interviews.

Teaching methods Practical exercise, discussion, moderation

Contents Moderation, leading discussions and chairing meetings

Literature / Sources -Graeßner von Ziel, Moderation - das Lehrbuch, 2008, -Lipp, Das große Workshopbuch, 2008 -Von Rosenstil, Ziele vereinbaren, 2000



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6.2 Module X2: Business French (351510)

Module Objectives

Systematic learning of written and oral business French/professional communication.

Prerequisites

A sound basic knowledge of French is required, corresponding to level A2 (IBB3) or B1 (IBB4) of the Common European Framework of Reference (CEFR).

Module data


Credits 5






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6.2.1 Submodule X2.1 Français des affaires I (351511)


Lecturer NN

Semester 3

Provided each term


Name (German) Français des affaires I

Credits 2.5




Workload details -Study of literature -Vocabulary and grammar exercises.

Contact hours 30



Language -

Course targets Systematic learning of written and oral professional commu-nication

Teaching methods Lecture with practical exercise.

Contents

Specific aspects of written and oral professional communica-tion are systematically learnt and practised. These are trans-ferred to the field of international corporate management and its specialist language and practised.


-Grégoire, M.; Thiévenaz, O.: Grammaire progressive du français mit 600 Übungen. Neue Germane Ausgabe. Stutt-gart: Klett, 2008. -Jöckel, S.: Training Wirtschaftsfranzösisch. München: Ol-denburg, 1999. -Penfornis, J.L.: Vocabulaire progressif du français des af-faires. Paris: CLE International, 2004.



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6.2.2 Submodule X2.2 Français des affaires II (351512)



Semester 4

Provided each term


Name (German) Français des affaires II

Credits 2.5




Workload details -Study of literature -Vocabulary, grammar and stylistics exercises.

Contact hours 30



Language -

Course targets Systematic learning and application of business French.

Teaching methods Lecture with practical exercise

Contents Training is provided in the written and verbal communication tools of business French that are required when working with French-speaking business partners.


-Cloose, E.: Le français du monde du travail. Grenoble: PUG, 2004. -Davoine, J.P.: Einführung in die französische Wirtschafts-sprache. München: Vahlen, 2002.



- 242 -

6.3 Module X3: Français des affaires (351520)

Module Objectives

The module "Français des affaires" X3 comprises two submodules that build on each other: "Communication professionnelle" (X3.1) and "Langue et civilisation françaises" (X3.2). Specific aspects of written and oral professional communication are systemat-ically learnt and practised in submodule X3.1. Submodule X3.2 teaches knowledge of facts pertaining to social and economic aspects of French society.

Prerequisites

A very sound knowledge of French is required, corresponding to level B1 (IBB3) or B2 (IBB4) of the Common European Framework of Reference (CEFR).

Module data


Credits 5






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6.3.1 Submodule X3.1 Communication professionnelle (351521)



Semester 3

Provided each term


Name (German) Communication professionnelle

Credits 2.5




Workload details -Study of literature - Vocabulary, grammar, syntax and stylis-tics exercises.

Contact hours 30



Language

Course targets

Training is provided in the written and oral communication tools of business French that are necessary when working with French-speaking business partners. A linguistic focus is placed on structures and phrases of international business communication and on idiomatic characteristics of French business communication.

Teaching methods Lecture with practical exercise

Contents Some of the text types used in the submodule are as follows: Applications, CVs and interviews; enquiries, orders, com-plaints; planning, implementing and concluding transactions.


-Binon, J. et al.: Dictionnaire d'apprentissage du français des affaires. Paris: Didier, 2000. -Chabas, S.: Wirtschaftswortschatz mit System Französisch. Stuttgart: Klett, 2006. -Penfornis, J.-L.: Vocabulaire du français des affaires. Paris: CLE International, 2006.



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6.3.2 Submodule X3.2 Langue et civilisation françaises (351522)



Semester 4

Provided each term


Name (German) Langue et civilisation françaises

Credits 2.5




Workload details -Study of literature -Production of presentations, seminar papers and handouts in French.

Contact hours 30



Language -

Course targets This submodule teaches knowledge of facts pertaining to social, political and economic aspects of French society.


Contents -


-Duboys-Fresnet, L.: Atlas des Français d'aujourd'hui. Dynamiques, modes de vie et valeurs. Paris: Autrement, 2006. -Grosse, E.U.; Lüger, H.-H.: Frankreich verstehen. Eine Ein-führung mit Vergleichen zu Germanland. Darmstadt: Wis-senschaftliche Buchgesellschaft, 2008. -Mermet, G.: Francoscopie. Faits, analyses, tendances, comparaisons. 10.000 chiffres pour comprendre les Français. Paris: Larousse, 2008.



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6.4 Module X4: Business Spanish A2-B1 CEFR (351530)

Module Objectives

The module has the following principal objectives: Consolidation of general Spanish (level A2-B1 CEFR) and further development of business and management Spanish as well as development of an awareness of intercultural situations. The module also systematically practises specific aspects of written and oral professional communica-tion.

Prerequisites

Students must have passed "Introduction to Business Spanish" (W4.1., in semester no. 2): Students should also understand the main points when clear standard lan-guage is used and where familiar matters such as work, school, leisure, etc. are in-volved. Students can deal with most situations encountered when travelling in the area of the language. Students can express themselves clearly and coherently on familiar topics and areas of personal interest. Students can report on experiences and events, describe dreams, hopes and goals and give brief justifications or expla-nations for plans and intentions.

Module data


Credits 5




Specialities The working language is generally Spanish.


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6.4.1 Submodule X4.1 El Español Profesional I (351531)



Semester 3

Provided each term


Name (German) El Español Profesional I

Credits 2.5




Workload details -

Contact hours 30



Language Spanisch

Course targets

The submodule has two principal objectives: Consolidation of general Spanish (level A2-B1 CEFR) and an introduction to business and management Spanish as well as development of an awareness of intercultural situations. Specific aspects of written and oral professional communication are also sys-tematically practised. The course thus provides a basic knowledge (facts, structures and developments) of business and social aspects in Spain and in the Hispanic world as a whole.


Contents

-Characteristics of Spanish management terminology -Reading, production of texts -The language of the Spanish business press -Training communication skills - Training in business corres-pondence

Literature / Sources Español Profesional 2 (Text + Übungsb.) Cornelsen V., Ber-lin, Lek. 10-15


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Other specialities The working language is generally Spanish.


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6.4.2 Submodule X4.2 El Español Profesional II (351532)



Semester 4

Provided each term


Name (German) El Español Profesional II

Credits 2.5




Workload details -

Contact hours 30



Language Spanisch

Course targets

The submodule has the following principal objectives: Con-solidation of general Spanish (level A2-B1 CEFR) and con-solidation of proficiency in business and management Span-ish as well as development of an awareness of intercultural situations. Specific aspects of written and oral professional communication are also systematically practised. The course thus provides a basic knowledge (facts, structures and de-velopments) of business and social aspects in Spain and in the Hispanic world as a whole.


Contents

-Characteristics of the terminology of business and man-agement Spanish - Reading, production of texts -The specialist language of the Spanish business press -Training communication skills - Training in business corres-pondence and -(within the entire module) training in grammar, stylistics and rhetoric to level A2-B1 CEFR


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Literature / Sources -Técnicas de correo comercial, Edelsa, Madrid, 2002-6. -Éxito. Spanische Handelskorrespondenz, Bildungsv. Eins, Kieser, Troisdorf, 2003-8 (Lek. 1-4)



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6.5 Module X5: Español de los Negocios B1-B2 CEFR (351540)

Module Objectives

The module has two principal objectives: Consolidation of general Spanish (level B1-B2 CEFR) and systematic practising of specific aspects of written and oral specialist communication. The course thus provides a basic knowledge (facts, structures and developments) of business and social aspects in Spain and in the Hispanic world as a whole.

Prerequisites

Module X4 or W5 passed (or full proof of level A2 CEFR).

Module data


Credits 5






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6.5.1 Submodule X5.1 Español de los negocios I (351541)



Semester 3

Provided each term


Name (German) Español de los negocios I

Credits 2.5




Workload details -

Contact hours 30



Language Spanisch

Course targets

The submodule systematically practises specific aspects of written and oral professional communication. Students also receive an overview of the Spanish style of management. Reading, text commentaries and editing of short texts in the field of general and business Spanish, summaries.


Contents -Characteristics of Spanish management terminology -The language of the Spanish business press -Training communication skills - Business correspondence

Literature / Sources -Técnicas de correo comercial, Edelsa, Madrid, 2002-6. -Éxito. Spanische Handelskorrespondenz, Bildungsv. Eins, Kieser, Troisdorf, 2003-8 (Lek. 1-4)



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6.5.2 Submodule X5.2 Español de los Negocios II (B1-B2 CEFR) (351542)



Semester 4

Provided each term


Name (German) Español de los Negocios II (B1-B2 GeR)

Credits 2.5




Workload details -

Contact hours 30



Language Spanisch

Course targets

This submodule X5.2 is a continuation and consolidation of the specialist language exercises (at level B1-B2 CEFR), with oral and written exercises, in the fields of business communication (drafting of letters and IT communication tools); presentation of ideas, speaking without notes, tele-phone conversations are learnt using theoretical back-grounds and practical exercises.

Teaching methods Lecture, practical exercise and autonomous study: Lecture follow-up work, oral and written exercises, audiovisual mate-rials, use of new media.

Contents

-Characteristics of Spanish management terminology -The language of the Spanish business press -Training of oral and written communication skills -Introduction to business correspondence -Summarising general and specialist texts.

Literature / Sources Al dí@. Curso superior de español de los negocios; Pistas, Ed. Bréal, Rosny s. b. Fr. 2007.


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6.6 Module X6: Academic Writing (351550)

Module Objectives

This course unit is optional. It aims at students who wish to obrain additional support regarding their academic writing skills.

Moreover, it makes the students aware of the process involved in creating course-work and written assignments in English.

Prerequisites

The students need to have completed the introductory unit "Oral and Written Com-prehension".

Module data


Credits 5




Specialities -


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6.6.1 Submodule X6.1 Oral and Written Comprehension (351551)


Lecturer David Cope

Semester 3

Provided each term


Name (German) Oral and Written Comprehension

Credits 2.5




Workload details The workload specified consists of grammatical exercises, listening and reading comprehension exercises.

Contact hours 30



Language English

Course targets This optional unit has been designed for students who wish to improve their oral and wirtten expression in English.

Teaching methods A large variety of exercises focusing on improving the lear-mers' oral and written expression in English.

Contents Test assessing the current level of oral and written compre-hension Error analysis False friends Listening comprehen-sion essays

Literature / Sources Texts and exercises will be provided in class



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6.6.2 Submodule X6.2 Creative Writing (351552)


Lecturer David Cope

Semester 4

Provided on demand


Name (German) Creative Writing

Credits 2.5




Workload details The workload consists of a series of guided written exercises on a variety of topics which will either be completed either in class or outside the classroom as homework.

Contact hours 30



Language Englisch

Course targets

To introduce students to a wide range of writing types and analysis from the side of the reader and writer. To offer stu-dents the opportunity to think about writing as a creative process and to explore some of the ways this process devel-ops.

Teaching methods

The course is based on an approach which emphasizes the discoursal and cognitive aspects of writing. Essentially writ-ing is seen as a form of problem solving in which the writer has to generate ideas in language into a written structure.

Contents

This class has been established as a follow-up of the "oral and written comprehension" unit. However, it focuses on the development of class and linear relationships as well as or-ganizing texts..

Literature / Sources Hamp-Lyons l. & Heasley B, Study Writing, CUP Moore B. & Parsons C., English for Business Studies, Macmillan Coe N., Rycroft R. & Ernest P., Writing Skills, CUP


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Other specialities Students are encouraged to attend live performances of readings7performances in English.


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7 Elective c


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7.1 Module Y1: The French Business World B1 (351600)

Module Objectives

-Introduction to the French-speaking world

-Development of sound and well thought-out intercultural skills.

-Module Y1 provides basic knowledge on facts about economic, political and social aspects in France. Intercultural approaches are of key importance.

Prerequisites

-Module X2 Business French must have been passed.

-A sound knowledge of French is required (4-5 years) corresponding to level B1 of the Common European Framework of Reference (CEFR).

Module data


Credits 5



Where is the module located Elective c



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7.1.1 Submodule Y1.1 Langue et civilisation françaises (351601)

This submodule is mandatory course within module Y1.


Semester 6

Provided each term


Name (German) Langue et civilisation françaises

Credits 2.5




Workload details -Study of literature -Production of presentations, handouts and seminar papers in French.

Contact hours 30



Language -

Course targets The submodule provides an introduction to French cultural studies and provides basic knowledge on facts relating to social, political and economic aspects of French society.

Teaching methods Lecture with practical exercise.

Contents French cultural studies: Area and population, society, econ-omy, culture and media.


-Mermet, G.: Francoscopie. Faits, analyses, tendances, comparaisons. 10.000 chiffres pour comprendre les Français. Paris: Larousse, 2008. -Roesch, R.; Rolle-Harold, R.: La France au quotidien. Gre-noble: PUG, 2001.



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7.1.2 Submodule Y1.2 Introduction au monde francophone (351602)



Semester 7

Provided each term


Name (German) Introduction au monde francophone

Credits 2.5




Workload details -Study of literature -Production of presentations, seminar papers and handouts in French.

Contact hours 30



Language

Course targets The submodule provides basic knowledge on selected cul-tural and economic aspects of the French-speaking world.


Contents The course focuses on the varied socio-economic and cul-tural facets of the French-speaking world. Selected topics are examined and discussed using authentic texts.


-Kolboom, I.; Kotschi, Th.; Reichel, E. (Hg.): Handbuch Fran-zösisch: Sprache, Literatur, Kultur, Gesellschaft. Berlin: Schmidt, 2003. -Noutchié Njiké, J.: Civilisation progressive de la francopho-nie. Paris: CLE International, 2003.



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7.2 Module Y2: Études françaises appliquées (351610)

Module Objectives

The aim of module Y2 is to apply the knowledge and skills acquired in the preceding module X3 to case studies. Students also acquire a more in-depth knowledge of the French economy and French society. Submodule X3.1 offers a synopsis of social and economic structures in France and Germany. Submodule X3.2 deals with eco-nomic, social and cultural aspects that influence business relations between French and German-speaking business partners.

Prerequisites

A very sound knowledge of French is required (5-6 years) corresponding to level B2 of the Common European Framework of Reference (CEFR).

Module data


Credits 5






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7.2.1 Submodule Y2.1 Études comparatives franco-allemandes I (351611)



Semester 6

Provided each term


Name (German) Études comparatives franco-allemandes I

Credits 2.5




Workload details -Study of literature -Production of presentations and handouts in French

Contact hours 30



Language -

Course targets Examination of the German and French national economies. Examination of Franco-German economic development since 1945.

Teaching methods Lecture with practical exercises, seminar papers and/or presentations on selected aspects of Franco-German rela-tions.

Contents Submodule Y2.1 offers a synopsis of social and economic structures in French and German societies.


-Baasner, F. et al.: Points de vue - Sichtweisen. France-Allemagne, un regard comparé. Germanland-Frankreich, ein vergleichender Blick. Paris: Doumic, 2008. -Kolboom, I.; Kotschi, Th.; Reichel, E.: Handbuch Franzö-sisch. Sprache, Literatur, Kultur, Gesellschaft. Berlin: Schmidt, 2003. -Pateau, J.: Une étrange alchimie. La dimension interculturelle dans la coopération franco-allemande. Levallois-Perret: CIRAC, 1998.


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7.2.2 Submodule Y2.2 Études comparatives franco-allemandes II (351612)



Semester 7

Provided each term


Name (German) Études comparatives franco-allemandes II

Credits 2.5




Workload details -Study of literature -Production of presentations and handouts in French.

Contact hours 30



Language -

Course targets Examination of selected aspects of Franco-German econom-ic and cultural relations.

Teaching methods Lecture with practical exercises, seminar papers and/or presentations on specific aspects of Franco-German eco-nomic and cultural cooperation.

Contents Case studies on Franco-German cooperation. Examination of the economic and cultural relations between the two coun-tries.


-Baasner, F. et al.: Points de vue - Sichtweisen. France-Allemagne, un regard comparé. Germanland-Frankreich, ein vergleichender Blick. Paris: Doumic, 2008. -Kolboom, I.; Kotschi, Th.; Reichel, E.: Handbuch Franzö-sisch. Sprache, Literatur, Kultur, Gesellschaft. Berlin: Schmidt, 2003. -Pateau, J.: Une étrange alchimie. La dimension interculturelle dans la coopération franco-allemande.


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Levallois-Perret: CIRAC, 1998.



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7.3 Module Y3: The Spanish Business World B1 CEFR (351620)

Module Objectives

This module has two principal objectives: Continuation of the written and oral know-ledge and skills acquired in module X4 relating to business and management Span-ish and also development of sound and well thought-through intercultural communi-cation skills. This module allows students to acquire general and specialist language skills to level B1 CEFR.

Prerequisites

Students must have passed Module X4.

Module data


Credits 5






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7.3.1 Submodule Y3.1 El Español de los Negocios (I) (351621)



Semester 6

Provided each term


Name (German) El Español de los Negocios (I)

Credits 2.5




Workload details -

Contact hours 30



Language Spanisch

Course targets

The submodule systematically practises specific aspects of written and oral professional communication. Students also receive an overview of the Spanish style of management. Reading, text commentaries and editing of short texts in the field of general and business Spanish, summaries.


Contents -Characteristics of Spanish management terminology -The language of the Spanish business press -Training communication skills - Business correspondence

Literature / Sources Éxito. Spanische Handelskorrespondenz, Bildungsv. Eins, Kieser, Troisdorf, 2003-8 (Lek. 5-8)



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7.3.2 Submodule Y3.2 Introducción al Mundo Hispánico (B1) (351622)



Semester 7

Provided each term


Name (German) Introducción al Mundo Hispánico (B1)

Credits 2.5




Workload details -

Contact hours 30



Language Spanisch

Course targets

Submodule Y3.2 "Introducción al Mundo Hispánico" focuses on an introduction to regional aspects of the Spanish-speaking world. Students acquire basic knowledge (facts, structures, developments and ideas) on economic, historic, geographic and social aspects of the Spanish-speaking world. Participants should thus reach level B1 CEFR.

Teaching methods

Lecture, practical exercise and autonomous study; Lecture follow-up work, written exercises, audiovisual materials, presentations, seminar papers, papers, group work, use of new media (films, Internet, audio materials).

Contents

-Area, society and culture of the populations of Spain and Latin America -Introduction to the economy, society and cultures of the Spanish-speaking world -Introduction to Hispano-German relations and the varied cultural facets of the Spanish-speaking world.

Literature / Sources -Prisma del Mundo Hispano. A.L. ayer y hoy, C.C. Buchner, Bamberg, 2008;


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-España ayer y hoy, + Hispanoamérica, ayer y hoy, SEGEL, Madrid 2005



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7.4 Module Y4: (351630)

Module Objectives

General objectives of this module include active and commercial application of the linguistic, professional and intercultural skills acquired during the course to and using case studies, consolidation of knowledge on the economy, society and politics of the Spanish-speaking world.

Prerequisites

Module X5 must have been passed in full (X5.1 and X5.2).

Module data


Credits 5




Specialities The working language is Spanish.


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7.4.1 Submodule Y4.1 Estudios Hispánicos Aplicados I (351631)



Semester 6

Provided each term


Name (German) Estudios Hispánicos Aplicados I

Credits 2.5




Workload details -

Contact hours 30



Language Spanisch

Course targets

Submodule Y4.1 deals with the economic, social, political and cultural backgrounds that play a role in the planning, initiation and conduct of business relations between Span-ish/Latin American and German-speaking business partners. The premises and framework conditions for efficient intercul-tural business communication are analysed and relevant top-ics such as cultural standards in the Spanish-speaking world (e.g. polychronics, monochronics, different perception of time) are also considered and discussed.

Teaching methods

Lecture, practical exercise and autonomous study; Lecture follow-up work, written exercises, audiovisual materials, use of new media (Internet); Case studies, presentations, compi-lations, specialist discussions, specialist translations; papers.

Contents

-Economic locations in Spain, Latin America and Germany: Facts and developments -The economy of the Spanish-speaking world -Political life and structures in Spain and Latin America -Comparing and contrasting sociocultural developments of Spanish-speaking society and Germany


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-Differences in the organisation of labour, behavioural and communication customs -Training in negotiation skills

Literature / Sources España Siglo XXI, Edelsa, Madrid 2008, Viva la cultura en España, Clave, ELE, 2007

Other specialities The working language is Spanish.


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7.4.2 Submodule Y4.2 Estudios Hispánicos Aplicados II (B2) (351632)



Semester 7

Provided each term


Name (German) Estudios Hispánicos Aplicados II (B2)

Credits 2.5




Workload details -

Contact hours 30



Language Spanisch

Course targets

Submodule Y4.2 offers a synthetic overview of economic, political and social structures of the Spanish-speaking world; this is always based on practical and professional relevance. The level of knowledge to be acquired is B2 CEFR. After completing the module students have a sound knowledge of social and business life in the Spanish-speaking world. They are able to conduct professional discussions and negotia-tions on the economy, politics, social matters and cultural life. They have also acquired the theoretical and practical knowledge and an intercultural awareness that will enable them to work for Spanish and Latin American companies.

Teaching methods

Lecture, practical exercise and autonomous study; Lecture follow-up work, written exercises, audiovisual materials, use of new media (Internet); case studies, excursions, guest talks.

Contents

-Forms of Hispano-/German and Latin American/German cooperation; -Societies and cultures of Spanish-speaking countries -The economy and business culture


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-Economic history -Economic geography, management structures and corpo-rate culture -National economic characteristics -Political situations and their framework conditions -Effects of globalisation. -The EU and Spanish-speaking countries

Literature / Sources -Descubrir España y Latinoamérica, Ed. Cideb, Genova, It. 2008; -América Latina: una breve introducción, Edit. HHN, 2008-9

Other specialities The working language is Spanish.


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7.5 Module Y5: English Language and Culture B2 (351640)

Module Objectives

Applicants for student placements and first employment require specific academic, linguistic, occupational, cultural and interpersonal skills to successfully master the recruitment processes prevailing in the Anglophone world. this seminar aims to meet these requirements and, thereby, to improve participants' chances of accessing a career in an internationally operating organisation.

Prerequisites

Successful completion of 'Business English' and 'Business Communication' modules or evidence of english knowledge required.

Module data


Credits 5




Specialities -


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7.5.1 Submodule Y5.2 Job Applications (351641)


Lecturer David Cope

Semester 7

Provided on demand


Name (German) Job Applications

Credits 2.5




Workload details Self-guided tuition, reading of scripts, participation in discus-sion and role-plays, development of CVs and covering letters

Contact hours 30



Language Englisch

Course targets On completing this unit, the participants will be able to draw up a perfect graduate CV and covering letter and create their own personal profile and professional application documents.

Teaching methods

Course delivery relies on guided tuition. The unit has been designed as an interactive seminar which requires consider-able student participation. Delivery requires cognitive input from the lecturer but also relies on the students' own contri-bution.

Contents

Student preparation of CVs and covering letters. Analysis of student assignments, error anylysis, individual counselling. Development of interpersonal skills and assessment of par-ticipants own level of interculturality.


Students will be provided with lists of relevant academic ter-minology, application guidelines and employability criteria used by by the IPD in class. Other texts: Neuhaus, D, & Neuhaus, K. Das Bewerbungshandbuch für die USA und Kanada, ILT-europa Verlag, Bochum


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7.5.2 Submodule Y5.2 Meetings and Presentations (B2) (351642)


Lecturer David Cope

Semester 7

Provided on demand


Name (German) Meetings and Presentations (B2)

Credits 2.5




Workload details

The workload consists of vocabulary/gambit building and grammatical exercises. Writing and listening exercises, anal-ysis of video performances, role plays and presentation tasks.

Contact hours 30



Language Englisch

Course targets

The aim of the course is to help students develop confidence and fluency in two key areas of business communication namely, presenting information and participating in meetings. A further aim is the development of learning strategies for both language and communication skills.

Teaching methods

The course is geared towards improving speaking and listen-ing skills, though reading and writing tasks are also included. To develop confidence and fluency in speaking, discussion, role play and mini-presentations execises are used.

Contents

Meetings: (Preparation, chairing, giving opinions, handling interruptions, giving clarification, decisons, minute taking) Presentations: (Structure, Phraseology,Body language, visu-als, handling questions).

Literature / Sources Sweeney, S. Communicating in Business, CUP. Goodale, M. The Language of Meetings, LTP Business Publications. Eng-


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lish for Presentations, Cornelsen Verlag Williams,E. Presen-tations in English, Macmillan Shepherd, K. Presenting at Conferences, Seminars and Meetings, Sage Publications Business Presentations, York Associates



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7.6 Module Y6: English Language and Culture C1 (351650)

Module Objectives

Applicants for student placements and first employment require specific academic, linguistic, occupational, cultural and interpersonal skills to successfully master the recruitment processes prevailing in the anglophone world. this seminar aims to meet these requirements and, thereby, to improve the participants' chances of accessing a career in an internationally operating organisation.

Prerequisites

Successful completion of 'Business english' and 'Business Communication' modules, or evidence of the English knowledge required.

Module data


Credits 5




Specialities -


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7.6.1 Submodule Y6.1 Career Orientation (351651)


Lecturer David Cope

Semester 6

Provided on demand


Name (German) Career Orientation

Credits 5




Workload details Self-guided tuition, reading of scripts, participation in discus-sion and role plays, development of CVs and covering let-ters.

Contact hours 60



Language Englisch

Course targets On completing this unit the participants will be able to draw up a perfect graduate CV and covering letter and create their own personal profile and professional application documents.

Teaching methods

Course delivery relies on guided tuition. the unit has been designed as an interactive seminar which requires consider-able student participation. Delivery requires cognitive input from the lecturer but also relies on the students' own contri-bution.

Contents

Student preparation of CVs and covering letters. Analysis of student assignments, error analysis, individual counselling. Development of interpersonal skills and assessment of par-ticipants own level of interculturality.


Neuhaus, D & Neuhaus, K. (2005) Das Bewerbungshand-buch für die USA und Kanada, ILT- Europa Verlag, Bochum Pocklington, J. et al. (20049. Bewerben auf Englisch, Cornelsen & OUP Berlin Schürmann, K. & Mullins, S. (2003) weltweit Bewerben auf Englisch, Eichborn Verlag


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7.6.2 Submodule Y6.2 Meetings and Negotiations (C1) (351652)


Lecturer David Cope

Semester 7

Provided on demand


Name (German) Meetings and Negotiations (C1)

Credits 2.5




Workload details The workload consists of vocabulary/gambit building and grammatical exercises. Listening and reading exercises,minute taking, role plays and discussion.

Contact hours 30



Language English

Course targets

To develop competence, confidence and fluency in two key business communication contexts namely, participating in meetings and handling negotiations. Students will be able to write minutes and progress report professionally.

Teaching methods

The course is primarily aimed at improving speaking and lis-tening skills, therefore emphasis is placed on discussion and role play activites which are then analysed and feedback on students' performance is given.

Contents

Group dynamics; minute taking; Harvard negotiation ap-proach; intercultural aspects of negotiation tech-niques;paralinguistic features of international meetings; the language of meetings and negotiations.

Literature / Sources Sweeney S. Communicating in Business, CUP Lees, G. Ne-gotiate in English, Harap English Learning. Lum, G. The Negotiation Fieldbook, McGraw-Hill


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ther specialities -


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7.7 Module Y7: General Studies (351560)

Module Objectives

To improve general knowledge. Business administration students should be able to analyse, categorise and critically evaluate topics from other specialist subject areas. Students should be able to expand their knowledge stock.

Prerequisites

None, Basic Studies

Module data

Responsible person Prof. Dr. Manfred G. Lieb

Credits 5




Specialities In line with the module title, the course aims to address cur-rent social topics. Topics, lecturers and issues will therefore vary.


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7.7.1 Submodule Y7.1 General Studies I (351561)



Semester 3

Provided each term


Name (German) General Studies I

Credits 2.5




Workload details

Course preparation and follow-up work by reading the speci-fied literature sources. Formation of student discussion groups to engage in a critical discussion of the subject areas addressed during the course

Contact hours 30



Language German

Course targets

Students should be able to scrutinise social, economic and general issues and to develop, discuss and evaluate argu-ments. In particular, they should be encouraged to reflect on socially relevant topics from an ethical point of view. The numerous topic areas are designed to strengthen and ex-pand business administration students' general knowledge.


Contents Varying course contents from varying subject areas (philoso-phy and ethics, politics, law, history, literature, etc.) In partic-ular, a broad range of contents should be offered.

Literature / Sources Literatur abhängig von den Themengebieten. Als Motivation: Hartmann Michael (2002): Der Mythos von den Leistungseli-ten

Other specialities Varying topics, varying offers, different lecturers


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7.7.2 Submodule Y7.2 General Studies II (351562)

This submodule is optional course within module Y7


Semester 4

Provided each term


Name (German) General Studies II

Credits 2.5




Workload details

Working on a subject with a seminar paper requires literature research, the writing of the seminar paper and presentation of the paper. Where the topics are notified on time, part of this work can be completed during the semester break.

Contact hours 30



Language German

Course targets

Students should engage in scientific study of a subject area with which they are not acquainted. The fundamentals laid down in the first course should be consolidated through more in-depth literature work and structured work on a topic.

Teaching methods Seminar paper and presentations

Contents Varying topics, varying offers, different lecturers. If possible, there should be a content-based relation to the topic from the previous semester.

Literature / Sources Keine.
