TH TRNG NC NG CHAIVo nm 2009, Neilsen Vit Nam cng b mt bo co kho st th trng nc ng chai gy nhiu ch vi thng hiu La Vie chim 31% th phn; Aquafina ca PepsiCo xp sau vi gn 30%. 4 nhn ln l La Vie, Aquafina, Vnh Ho v Joy (nay l Dasani ca Coca-Cola Vit Nam) chim khong 80% th phn. Tuy nhin, theo kt qu kho st ca mt cng ty nghin cu th trng khc ti Vit Nam, nu xt v mt doanh thu nm 2011, Pepsi ang ng u th phn vi nhn Aquafina, La Vie xp th haiAquafina l tn tui s mt ti M v nc ung ng chai. Thng k ca Millward Brown (M) cho thy, nc tinh khit Aquafina c tc tng trng bnh qun 55,9%/nm ti th trng M v nm gi 17% th phn, tip sau l cc nhn hiu khc nh Evian, Dasani, Poland Spring, Dannon Ni cch khc, Aquafina l mt nhn hiu ton cu.

** Xu hng pht trin th trng nc ng chai Vit Nam:Theo d bo ca Cng ty Datamonitor (Anh), n cui nm 2014, th trng nc ng chai nc ta s t tng doanh thu khong 279 triu USD. Vi tng sn lng th trng t 307 triu lt, Vit Nam s l th trng giu tim nng cho cc thng hiu nc ng chai c trong v ngoi nc pht trinAquafina mt trong hai thng hiu c sc mua ln nht trn th trng hin nayHin trn th trng nc ng chai c nhng thng hiu n t cc ng ln ca ngnh nc gii kht th gii v rt nhiu nhn hng trong nc. Ni ting v c ngi tiu dng la chn nhiu nht phi ni n La Vie (Nestl), Aquafina (PepsiCo), Dasani (Coca-cola) Cc hng nc ng chai trong nc nh Vnh Ho, Kim Bi, Tin Hi, ICY (Vinamilk), Thch Bch cng to c tn tui v c th trng phn phi khp c nc. Bn cnh , phi k n hng trm cc nhn hng ca cc doanh nghip t nhn nh l, chuyn cung cp nc ng trong cc bnh loi 19-20 lt. Cha bn n cht lng ca cc sn phm ny nh th no, nhng nh gi v s lng, c th ni mun ng vng trn th trng nc ng chai nc ta cn c kh nng chu c nhng cnh tranh khc lit.Vi th hiu ca i a s ngi tiu dng Vit Nam th thng hiu mnh, mu m p, c ngun gc t nc ngoi l nhng tiu ch hng u kch thch sc mua.C th thy, sn phm ca cc doanh nghip trong nc bt kp c cc thng hiu nc ngoi ng ngang gi, vi mu m ngy cng c ci thin. iu quan trng l s la chn ca ngi tiu dng trc la lit cc thng hiu nc ng chai ny. vn ny, thng hiu no chim c lng tin ca ngi tiu dng hn, thng hiu s thng.Ngy nay, nhu cu mua nc ng chai loi ln dng cho nh , vn phng ca ngi dn rt ln ti cc th, c bit l nhng ngi c thu nhp thp. Vic s dng bnh nc ng chai cho sinh hot rt ph bin, trong cc qun tr sinh vin, cc vn phng cng s, bnh nc ng chai loi 19-20 lt rt c a chung.Chin lc STPSEGMENTATION PHN KHC NC TINH KHITTrong th trng nc ng chai, nu Lavie thuyt phc th trng bng nhng khong cht c trong nc khong th Aquafina li nh thc nhu cu ca bn bng mt thng ip chc nch: 70% c th ca bn l nc ti sao khng ung nc tinh khitTheo mt nghin cu v s thch gii kht ca ngi Vit Nam, c hn 64% dn s chn nc ung cha qua x l v ch c 12% dng nc tinh khit. Vi c tnh , tip cn c th trng ny l mt nhim v bt kh thi, ng vi ni n thnh cng. Th nhng, mt chng mc nht nh, ch trong vng hai nm Aquafina lm c iu .TARGETING TH TRNG MC TIUB Hong Hi Yn, gim c marketing ca Pepsico Vit Nam, ph trch nhn hiu Aquafina cho rng ngay t u, Aquafina nhm vo i tng khch hng l nhng ngi c thu nhp kh v gii tr. V th, chin lc xy dng hnh nh thng hiu ca Aquafina lun gn lin vi nhng i tng ny. Bn cnh knh phn phi chung ca c h thng Pepsi Co. Vietnam, Aquafina cn tm cch tn cng vo cc khch sn ln, nh hng cao cp. Hnh nh cc chai nc Aquafina xut hin thng xuyn trong cc bui hi tho, hi ngh l mt minh chng cho hng i ng.POSITIONING NH VAquafina nh v bn thn mnh l nc tinh khit cao cp, sn phm khng c khong cht m hon ton tinh khitXut hin ti Vit Nam vo thng 4-2002, n nay, Aquafina tht s tr thnh mt nhn hiu nc tinh khit c ngi tiu dng nh gi cao vi mc tng trng bnh qun 80-90%/nm. Aquafina t c iu bng cch no? B Hong Hi Yn ni: Th nht cht lng, th nh cht lng, v th ba cng l cht lng. V cht lng ca Aquafina chnh l s tinh khit. S tinh khit ca Aquafina c th cm nhn bng mt thng. Aquafina t c tinh khit tuyt i nh khai thc t ngun nc ngm, x l qua h thng thm thu ngc v ozone, sau c thanh trng bng tia cc tm, ph hp vi tiu chun nc ung ca T chc sc khe th gii. B Yn cho bit, tuy sn xut ti Vit Nam nhng Aquafina vn gi tiu chun quc t v cht lng. Mu sn phm vn thng xuyn gi v M kim nghim cht lng trc khi tung ra th trng.Ni Aquafina thm ngon th qu l l bi d c tinh khit n my, Aquafina cng ch l nc m ai cng bit nc l loi cht lng khng mu, khng mi, khng v. Tuy vy, theo iu tra ca AC Nielsen, iu bt ng xy ra khi ngi tiu dng kt lun Aquafina c mt hng v rt c trng, to s khc bit so vi cc loi nc tinh khit khc. B Yn cho bit: C l, i vi ngi tiu dng, tinh khit l tiu chun s mt v Aquafina t c s tinh khit tuyt i, to cho h cm gic tn hng c hng v rt ring ca n. Da trn nn tng s tinh khit bc nht vi cu tagline V ngon ca s tinh khit c th hin trn bt c phng din truyn thng no, km theo hng v d ung thc s t sn phm, Aquafina c a s ngi tiu dng kt lun c mt hng v rt c trng, tinh khit v d chu.Bao b v kiu dng cng l nhng yu t em li thnh cng cho Aquafina. Mu xanh ca nhn, cht liu nha trong sut, ngay t ci nhn, em li cm gic ti mt cho ngi tiu dng. Kiu dng chai Aquafina c thit k c o, thn chai cng v chc, c sn xut theo cng ngh ring ca Pepsi nhm m bo an ton v cht lng nc v ngn nga tnh trng gi nhn hiu

i th cnh tranhng Trn Ngc Bnh, Gim c doanh nghip t nhn Thng mi Hong Trn - mt trong nhng nh phn phi nc ung ng chai hng u TP.HCM, phn tch: nu xp hng theo tnh hnh kinh doanh ti h thng ca Hong Trn, hin ng u l Vnh Ho (120.000 sn phm/nm), th hai l La Vie (60.000 sn phm/nm, gm c bnh v chai), Wami (45.000 sn phm/nm, gm bnh ln v chai) v cui cng l Aquafina (do khng c sn phm bnh ln loi 19 lt). ng ph vi th trng ngy mt cnh tranh, La Vie la chn cch i vo chiu su. Tm dng quy m hai nh my sn xut t Hng Yn v Long An "bao thu" c th trng ba min Bc, Trung v Nam, La Vie quyt nh ch tp trung vo u t, pht trin dy chuyn sn xut, nng cp cng ngh cnh tranh vi cc thng hiu khc.Trong khi , Aquafina li ang c th mnh mt hng chai nh (350ml - 500ml). Yu t thng th ca h ch yu nm cch nh v khch hng. Aquafina tr thnh i th "ng gm" ca La Vie, sau l Coca-Cola vi sn phm Dasani.Theo thng k ca Beverage Marketing Corporation, trong Top 10 thng hiu nc ung ng chai hng u ti M, Dasani ng th 2, vi doanh thu (bn s) 834 triu USD, tng ng 10% th phn (ng u l Aquafina vi doanh thu 936 triu USD, chim 11,3%).So vi Aquafina, u th ca La Vie l c thm nin hn 10 nm ti Vit Nam. Nm 2010, La Vie cho bit y mnh chin lc cng c h thng phn phi, tng u t dy chuyn sn xut ti nh my Long An v Hng Yn vi tng vn hn 220 t ng, nhm nng cng sut ln hn 200 triu lt/nm. Ngoi ra theo thng k ca Cng ty Nghin cu Th trng TNS, La Vie chi hn 1 triu USD cho cc hot ng qung co trong nm 2009, gp i so vi Aquafina v ch ring trong thng 1.2010, s tin La Vie vo hot ng ny cao gp 5 ln i th t PepsiCo.Bn v s cnh tranh gia phn khc nc tinh khit v nc khong trong nm 2011 vi 2 i din l Aquafina v La Vie th m hnh y v ko s ng vai tr ch o trong chin lc kinh doanh ca 2 thng hiu nyTrong khi chin cuc gia Aquafina v La Vie tip tc nng ln tng ngy th k th 3 t nhin xut hin cng chin lc hon ton mi, ha hn s ginh c nhiu th phn cho nc khong ng chai. i th khng mong i ny l mt cu binh ca phn khc nc khong ng chai, Vnh Ho.

Vnh Ho vn l biu tng ca ngnh cng nghip nc ng chai Vit Nam t trc nm 1975. Th nhng sut mt thi gian di, thng hiu ny gn nh b ngi tiu dng b qun do qung b khng tt v m hnh hot ng cha ph hp.

Vo thng 10.2009, Vnh Ho ti nh v thng hiu bng thng ip Sui khong thin nhin, ng chai ti ngun nhm khng nh cht lng tht s ca nc khong phi n t quy trnh u t bi bn. Ch tnh ring kinh ph xc nh v tr ngun nc, thm d v khai thc, Vnh Ho cho bit b ra khong 29 t ng v sau l 20 t ng nhp dy chuyn sn xut mi t Ba Lan, nng tng cng sut ln 60 triu lt/nm.

Chin lc mi ang bt u gip thng hiu ny lt xc. Doanh s ca Vnh Ho nm 2010 tng 90% v sn lng bn tng gp 4 ln so vi nm 2009, ng on Hu Nguyn, Gim c Cng ty Tip th ng dng IAM, n v t vn thng hiu Vnh Ho, cho bit. Vnh Ho cn thay i c bao b sn phm, y mnh pht trin cc knh bn l nh siu th, ca hng tp ha, trung tm thng mi nhm tin ti lt xc hon ton.Cuc chin ni b nc tinh khit:L cuc cnh tranh gia 2 ng ln Aquafina (Pepsi) v Joy - Dasani (Coca Cola). Cuc cnh tranh trong ni b nc tinh khit t u ti 2011 v c bn nghing v pha Aquafina, tip theo l Joy. Do c tim lc v kinh t, h thng phn phi mnh m, v s tin dng ca sn phm, nn Aquafina c mc pht trin rt mnh, khong 80-90% mt nm ( s liu nm 2009). Trong trng thi pht trin ca Aquafina, th Joy li c nhng bc i chm hn trong th trng nc tinh khit. V n nm 2011, th Coca Cola rt hn Joy ra khi th trng v thay th bng Dasani vi mt hng i khc.Khi vo Vit Nam, Dasani thay i hon ton din mo ca mnh chin lc nh hng x hi vi thng ip: Xon chai rng v gip a nc sch v cng ng. Tuy nhin k t sau bui ra mt vi s kin ny ng bng sng Cu Long, n nay vn cha thy s kin qung b no ng k cho Dasani.

Chin lc sn phmNc tinh khit Aquafina a dng v kch c, bao gm chai 355ml; 500ml; 1,5l v 5lNgoi loi nc tinh khit nh chng ta bit th nhn hiu Aquafina cn c 2 dng sn phm l Aquafina FlavorSplash Sparkling v Aquafina FlavorSplash Flavor Enhancers (cha thy xut hin VN)

Nhn hiu:

Gii thch ngha ca dng ch Aquafina-AQUA: theo ting La-tin c ngha l nc -FINA : theo ting La-tin l FINIS (final) c ngha l cui cng hoc theo ngha ting anh l FINE LOGO : l biu tng ca ni Everest cch iu thnh nhng ln sng, tng trng cho thin nhin trong tng sn phm ca Aquafina. Kt hp vi mu mt tri l sc sng tinh khit v ni bt ca nhn hiuSLOGANAquafina- phn tinh khit nht ca bny l trng hp slogan c dng cu trc khng nh. Nhng tht ra xem xt k v ngha ni dung th n vn l mt cu trc m, dn dt tr tng tng ca ngi tip nhn. Nhn hiu Aquafina: Aquafina - phn tinh khit nht ca bn. Thay v ni di dng: Cht lng v sinh, an ton cao, slogan dng t tinh khit - ngn v chun. Nhng kh nng gi li rt ln ch n m rng ngha khng ch l nc ung m cn l phn tinh khit ca c th con ngi. Phn tinh khit l g, ngi nghe t tm cu tr li, tuy nhin khng th khng ngh n yu t nc nui sng c thCc nghin cu cho thy rng 85% khch hng mua sn phm l do nhng ng lc thc y nht thi. Chnh v th m vn thit k bao b cng c cc nh sn xut ngy cng coi trng hn. Bao b phi truyn ti c mc ch cng tc truyn thng ca thng hiu mt cch nhanh chng v hiu qu nht. Cu hi t ra l: Lm th no m cc cng ty thit k bao b sn phm nm bt c nhng im ct li ca thng hiu v lm th no m h ly c v tr t sn phm tt nht trong cc siu th; Lm th no tng c th phn vginh c s ch ca ngi tiu dng?Hoc V ngon ca s tinh khit Tht s, i khi bn khng tin tng vo nc ung, nhng bn li thch Aquafina. Bao b v kiu dng cng l nhng yu t em li thnh cng cho Aquafina. Mu xanh ca nhn, cht liu nha trong sut, ngay t ci nhn, em li cm gic ti mt cho ngi tiu dng. Kiu dng chai Aquafina c thit k c o, thn chai cng v chc, c sn xut theo cng ngh ring ca Pepsi nhm m bo an ton v cht lng nc v ngn nga tnh trng gi nhn hiu. B Yn v von: m thanh ca s tinh khit s pht ra ngay khi ngi tiu dng m np chai Aquafina.D th no i chng na, trong mi cu ni ca Aquafina khng nh s tinh khit trong tng sn phm. l thnh cng ln nht ca Aquafina, khin ngi dng mi khi nhc n nc ng chai l ngh ngay ti AquafinaBao b sp:Nhiu nm trc, Pepsico sn xut 1 loi chai nha mi gi l Eco-Fina Bottle s dng t hn 35% plastic so vi phin bn chai Aquafina 2002 v tip tc pht trin theo cch ny gim lng plasticVi cng ngh tin tin, Pepsico thit k 1 loi chai nh, linh hot v s dng t hn 50% plastic so vi phin bn 2002 ngha vi mi trng

Chu k sng ca sn phm Aquafina.Aquafina ang giai on pht trin. Do: Aquafina nh v c mt thng hiu vng chc trong lng ngi tiu dng bng tiu ch l: tinh khit Cc hot ng qung b, chiu th khng ngng gp mt phn khng nh vo vic xy dng tn tui cho Aqua. Aqua s dng cng ngh lc hydro-7 ca pepsi, n bao gm qu trnh thm thu ngc, nc p sut cao s c y qua nhng lp mng bng thy tinh loi b nhng ht nh nht. Do aqua t c tinh khit cao v loi b tt c vi khun cng nh cht gy hi cho c th. V vy m c rt nhiu ngi tiu dng tin dng, v vi h, tinh khit v an ton l 2 yu t quan trng nht khi chn nc ng chai. Aqua cng y mnh cc hot ng qung b sn phm n cc vng nng thn, tng nhn thc ca ngi dn cc vng ny v vic s dng nc ng chai sch.

Chin lc giH thng ca Pepsico c phn phi rng ri v th cng ty cn c chnh sch chit khu ph hp. Sn phm ca Pepsico ni chung hay Aquafina ni ring c nh gi bn cho tng kt hay thng nn v th khi nh phn phi bn ng gi nim yt th khi nh phn phi v cng ty s c hp ng cho chit khu sn phm. Ngoi ra cn hnh thc gim gi c Pepsico p dng trong th trng cnh tranh gay gt.Cng ty nh gi sn phm mc ngi mua ngh rng sn phm ca cng ty xng ng nh vy v n lun ch trng l gi phi m bo cho ngi tiu dng.Vic nh gi cho cc vng l nh nhau khng thay i, mt mc ph s c p dng cho tt c cc vng to iu kin cho ngi bn c th bn c nhiu sn phm hnTrong ngnh nc gii kht c nhng sn phm ng nht v khng, trong vic cnh tranh, cc i th ca aquafina thng hay thay i gi sn phm, p tr li vic trn pepsi thng tung ra sn phm mi hoc gi nguyn gi v nng cao nhn thc khch hngAquafina 355ml thng 24 chai76 000/thng

Aquafina 500ml thng 24 chai98 000/thng

Aquafina 1,5l thng 12 chai98 000/thng

Aquafina 5l23 000/bnh

SO SNH GI (n v: ng)Th tchAquafinaLa VieDasani

350ml_36003000

355ml3200__

500ml360037003500

1,5l710083007400

5l1690019400_

*Bng kho st c thc hin ti siu th BigC Hong Vn Th ngy 11/4/2014Nhn xt: Ngay t u Aquafina nhm ti i tng khch hng l ngi c thu nhp kh v gii tr, cng ty Pepsico cng da vo ra gi thch hp cho loi nc ung ny Gi ca Aquafina c sc cnh tranh, thp hn La Vie, ph hp vi ti tin ngi tiu dngChin lc phn phiPhn phi l mt tin trnh cung cp sn phm, dch v n tay ngi tiu dng hoc ngi s dng cui cng thng qua cc phi thc phn phi trung gian.Chin lc phn phi l mt trong nhng chin lc quan trng i vi mt thng hiu. Sn phm d c tt nhng khng n c tay ngi tiu dng th vic kinh doanh ca cng ty s tht bi, cng vi s i xung ca thng hiu.Hiu c iu , Aquafina xy dng knh phn phi m rng. Cc sn phm ca cng ty c bn rng ri trn th trng c nc v nhn c s cho n ca ngi tiu dng.Aquafina s dng 2 knh phn phi cp 1 v cp 2: Nh sn xut Nh bn l Ngi tiu dng Nh sn xut Nh bn s Nh bn l Ngi tiu dngCc knh phn phi ny gip NTD c th d dng tm mua sn phm ca Aquafina cc ca hng bch ha tng hp, trung tm thng mi, siu th hay ca hng bn l trn ng.Aquafina l sn phm ca cng ty PESICO VitNam, mt cng ty ln v c nhiu ngi bit n. Thi im cui qu I/2012, nh sn xut nc ung v thc phm ton cu ny cng b a vo vn hnh nh my c din tch hn 10 hc-ta ti khu cng nghip Long Bnh, TP. Bin Ha, ng Nai (nhn chuyn nhng t San Miguel) vi cng sut 180.000 lt/nm. Theo ngun tin t PepsiCo Vit Nam, cng ty u t khong 45 triu la M cho nh my mi ny. y l mt phn trong chin lc m rng u t ti Vit Nam, nhm khai thc th trng, tng thm sc tiu th.

Chin lc chiu thCng nh cc sn phm khc, Aquafina a hnh nh ca mnh n vi ngi tiu dng thng qua cc knh truyn thng nh bo ch, ti vi, qung co ngoi tri v.vNgay t khi ra mt th trng Vit Nam nm 2002, Aquafina nh v chin lc pht trin thnh nhn hiu nc tinh khit cao cp thng qua vic ti tr cho cc hot ng th thao, ca nhc v thi trang. Cng ty PepsiCo cng lin tc di bom qung co cho thng hiu ca mnh vi kinh ph hn na triu USD ngay trong nm u tin.Ngoi ra, nhm vo gii tr, Aquafina cn s dng chiu thc khc: ti tr cho cc hot ng thi u th thao, biu din thi trang. Tn tui ca Aquafina ng hnh vi cc gii qun vt nh ngh nh Heineken Tennis, Tournament, Toyota Women Open hoc cc gii golf chuyn nghip nh GANNON Vietnam Open Championship Tuy nhin, thnh cng nht trong vic thu ht s ch ca gii tr i vi thng hiu Aquafina l ip v ti tr cho chng trnh Thi trang & am m trn i Truyn hnh TPHCM.

V cuc thi Aquafina Pure Fashion c t chc vo mi nm nhm tn vinh cc nh thit k tr ti nng.

Xy dng nhng hnh nh qung co y n tng cng l mt yu t em li thnh cng cho Aquafina. Aquafina - phn tinh khit nht ca bn l mt slogan c: d nh m kh qun. Chng ti khng ni g v cht lng, v sinh bi tinh khit bao hm tt c. Cng khng ni g v nc bi nc l s sng ca c th. Ngi nghe slogan ny s t tm cho mnh li gii thch y ngha nht. Ngoi ra, cch phi hp gia mu xanh ti mt trn nn en trng ca cc mu qung co (bo, truyn hnh) cng to nn mt sc din ring, tr trung v linh hot, thu ht s ch ca nhiu ngi.

M hnh SWOTStrengths Ngun lc ti chnh mnh: vn u t ln t tp on Pepsico Thng hiu Aquafina l thng hiu nc ung ng chai ni ting lu nm, c uy tn trn th gii, v th ca sn phm lun c ngi tiu dng tin tng. Cng ngh, k thut tin tin hin i: Aquafina s dng cng ngh lc hydRO-7 nn sn phm t c tinh khit cao v loi b c tt c vi khun cng nh cht gy hi cho c th. Chin dch qung co mnh: Aquafina lun c nhng chin lc c th, r rang t c mc tiu qung co sn phm ngy cng rng khp. Phn phi rng ri Chai nha plastic thn thin vi mi trng Gi c ph hpWeakness Khng mi, khng v Loi b cc vi khun c li v sau li thm vo Cha c mt cc khu vc nng thn Xut hin tin n khng hay gy mt lng tin ngi tiu dng (nc cha cn en, vn c )Opportunities y mnh qung co v li ch ca nc tinh khit S dng cc nh my phn phi khu vc nng thn Do thu nhp ngi dn cng nh thc quan tm chm sc ti sc khe v th y mnh qung co v li ch ca nc tinh khit cht lng.Threats Cc cng ty cnh tranh khc Cc sn phm c bn vi gi thp hnGII PHP XUTChin lc S-OPepsico l thng hiu ln c nhiu ngi bit n v cc sn phm ca pepsico cng c c v th nht nh trong lng ngi tiu dng. Vi gi c hp l, Aquafina ang tin dn n cc vng nng thn m rng knh phn phi ca mnh.Thu nhp ngi dn tng cao, nhu cu, thc v vic s dng nc tinh khit cng tng, sc mua ngy cng cao do cn phn phi sn phm rng khp.Th gii ang chung tay chung s dng sn phm xanh nn vic a vo sn xut chai thn thin vi mi trng to thm cho sn phm mt nt p trong mt ngi tiu dng.Chin lc S-TSo vi cc sn phm c gi thp hn th Aquafina vn c ch ng trong th trng nc gii kht v c nh v l nc tinh khit cao cp v c khng nh bi cht lng ca mnh. Tm l Tin no ca nn Aquafina lun c 1 lng khch hng trung thnh, tng cng qung b v loi chai nha thn thin vi mi trng s gy n tng hn vi ngi tiu dng.Chin lc W-OPhi cnh tranh vi cc sn phm thay th khc trong th trng nc gii kht nh nc ngt c gas, tr xanh v.v Aquafina cn y mnh qung co v li ch ca nc tinh khit vi sc khe v sc khe l iu lun c ngi tiu dng quan tm. M cc chin dch qung b sn phm n cc vng nng thn, tng nhn thc ca ngi dn cc vng ny v vic s dng nc ng chai sch.M rng mng li phn phi ti vng nng thn v cc khu vc cha khai thc, y mnh chin dch marketing nhanh chng nh v sn phm ti ngi dn. Tng th phn ca mnh trong th trng.Chin lc W-Ty mnh pht trin dng Aquafina FlavorSplash Sparkling v Aquafina FlavorSplash Flavor Enhancers a dng ha sn phm ca mnh, to cho khch hng c nhiu s la chn hn.i mt vi tin n trong th trng ngy nay thng phi xy ra, v sc khe cng nh lng tin khch hng i ng cng ty lun phi gii quyt nhanh chng, minh bch kp thi.