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Norway as a travel destination
Norway’s location
Tromsø
Bodø
Steinkjer
TrondheimÅlesund
Hermansverk
Bergen
Stavanger
Kristiansand Arendal
TønsbergSarpsborgSkien
Drammen Oslo
Molde
Hamar
Vadsø
Lillehammer
Tynset
Tinn
Førde
Alta
Food &agriculture
Travel &tourism
Oil & gas HealthEnergy &Environ-
mentICT Seafood Maritime
Culture &Leisure
The most significant sectors in Norway’s economy
First,a few
statistics!
Norwegian travel and tourism industry
• The travel and tourism industry accounts for 3.3 % of
gross domestic product (GDP) and 6.6 % of total
mainland employment• The industry employed 159.400 people (equivalent to
132.000 full time)• Foreign tourists had 8.4 million overnight stays in 2010
Vision
In other words, an important
industry!
COMMON ASSOCIATIONS
OF NORWAY
Common facts
• A small country (4,8mln people)• Not a well known country; an even
less well known travel destination• Knowledge of Norway is low• International competition is fierce
NORWAY HAS BEAUTIFUL,
MAGNIFICIENT AND CLEAN NATURE
NORWAY IS COLD, EXPENSIVE,
DARK AND FAR AWAY
Norway described by its citizens
• Fresh: healthy, new, unexplored,
unspoiled, clean, refreshing, authentic • Genuine: natural, real, authentic,
honest• Friendly: hospitable, empathic,
sympathetic• Innovative: creative, exciting,
surprising, modern• Short movie!-Norway in Motion
NORWAY IS FRESH, GENUINE,
FRIENDLY AND INNOVATIVE
The fjords and mountain landscape
The mountainsand wilderness
The coast andcoastal heritage
Arctic Norway
Attractions worth-visiting
Fjords and mountain landscape
• Beautiful, spectacular and dramatic nature• Mighty mountains that drop straight down
into the sea• Waterfalls and glaciers• Clear and vibrant colours• Pure, clear and fresh air• Villages snuggling between steep valleys,
farms clinging tightly to the mountains• Genuine and authentic
Mountains and wilderness
• Wide plains, mountain plateaus, rounded and
beautiful formations• Clear and vibrant colours• Pure, clear and fresh air• The endlessness of nature – untouched, clean and huge• People use the mountains actively for work and play• Activities, sports and tracking all year• The warmth of the mountain cabin• Genuine and authentic
Coast and coastal culture
• The long, long coast and the splendour of the islands• Varied nature – the skerries and mountains that drop
straight down to the sea• Living fishing villages and coastal culture. Towns and
commerce. Residents and workers• Genuine and authentic• Nature and its forces. Huge, powerful and “untamed”• Fresh, pure and ever-changing
Arctic Norway
• Summer: Midnight sun - “white nights” – light, warm nights• Arctic winter with lots of snow, dramatic weather, Northern
lights, and blue, cold days• Extremes of climate; changes from harmonious to wild • Last wilderness in Europe with arctic fauna• Wild, beautiful and jagged alps, magnificent mountains and
fjords, glaciers, waterfalls and rivers• A fight for survival; nature is king, shaping people and society• Arctic art and culture; Sami people and Finnish Norwegians• Excitement and adventure in safe and well organized settings
Norway’s advantages• Fresh and clean air and water• Magnificent, beautiful and varied nature• Unique natural phenomena• Modern people living in and with nature• The feeling of experiencing the forces of
nature on your body
-Endangered spieces: brown bears, polar bears, wolves, fin whales, sperm whales, blue whales,
bowhead whales- Profusion of berries- blueberries, cranberries,
cloudberries, moltebær
Norwegian flora and fauna
16
Norwegian Outdoor Activities
The Northern Lights
Northern lights
• Jaw-dropping, mystical moments• Most frequent in late autumn, winter and early
spring• October, February and March are the best months
for observations• Highest frequency is between 6pm and 1am• The best places are above the Arctic Circle• Northern lights are to be associated with Norway• Short movie!-Northern Lights
The midnight sun
The duration of the midnight sun depends on how far north you are. At the Arctic Circle in you can see the midnight sun from 12 June to 1 July, at the North Cape from 14 May to 29 July, and at the North Pole the sun does not set for six months
Timefor
a break?
21
• Beautiful, grandiose and varied
natural scenery• The driving experience should exceed
expectations• Architect-designed stops and lay-bys• International calibre art• Information to enhance the
experience
National Tourist Routes in Norwayturistveg.no
LET US TAKE A LOOK AT SOME OF
THEM
THE NATIONAL TOURIST ROUTES IN
NORWAY ARE EIGHTEEN BEAUTIFUL
STRETCHES OF ROAD THROUGH
THE BEST OF NORWEGIAN NATURE
18 National Tourist Routes
• Norwegian Public Roads Administration• From 1994 to 2016 total investments of
NOK 2.05 billion• A total of 1,600 kilometres
18 National Tourist Routes
18 National Tourist Routes
BEAUTIFUL, GRANDIOSE AND
VARIED NATURAL SCENERY
EXCEED EXPECTATIONS
ARCHITECT DESIGNED
INTERNATIONAL CALIBRE ART
Now is nota bad time
to ask
Questions?
Thank youfor your
attention!