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8/2/2019 Pallavi Lal Ppt
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BUSINESS PLAN EVENT
MANAGEMENT COMPANY
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Ruchita Harjai 201053
Rahul Jadhav 201054
Anshul Kathpalia 201073
Kartike Khanna 201076
Shikha Mehra 201093Tejas Mukadam 201099
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Event Management is application of Project
Management to creation & development of various
events.
Event Management Industry can be as big as organizingOlympics to as small as conducting a breakfast meeting.
Many industries, charitable organizations and interest
groups will hold events of some size in order to market
themselves, build business relationships, raise money or
for some celebrations.
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To become a pioneer event management company
To be known for its ability to help businesses in
prosper and develop
To establish a brand for its ability to solve business
problems and to help the society to grow
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Party PackT
he Party Pack is a complete kit for any party
Step-by-Step Guides
These booklets include a calendar to map out the
event, a step-by-step guide on what is needed for
and how to put together a successful, worry-free
event
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Event PlanningSoftware
Due to be released, this cutting-edge tool will
allow the client all the resources and visual aids
for their event planning.
Resources Manual
T
his valuable guide acts as a review for all theresources located in the surrounding area
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Strengths
Determine your resources and capabilities and how
they can be used against your competition and in
favour of your target audience. What advantages do
you have? What you can do better than the others?
Weaknesses
Resources that we are lacking in.
The advantages your competitors have.
Areas of improvement? Aspects that should be avoided
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Opportunities
Look at your strengths and determine whichopportunities are opened for you. Determine how you canopen up even more opportunities by eliminating some of
your weaknesses.
Threats Changes in external environment or any unfavourable
situation can pose threat to your business.
Determine all present and possible threats to yourbusiness venture.
The presence of a very powerful competitor
New or innovative ways used by competitors fororganizing events
Heavy tax on entertainment.
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Market Segmentation.
Private Organizations and Businesses
Private organizations make up the single largestportion of Occasions' client base.
Public Organizations
Government agencies host many events every year.Occasions hopes to alleviate the pressure of eventplanning for public employees.
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Age Breakdowns
Under 24:We hope to tap the early college graduates who have
begun their professional careers but have not yet started
their families. These events will focus mainly on themeswith moderate to high energy appeal
Ages 25-55:The persons that fall into this age group are employed,
middle to upper-middle class families. The reason theychoose event planners is they are too busy to do itthemselves. Therefore, Occasions will be on hand forquestions, contact will be moderate in length but occurregularly so as not to disturb the daily life of the families.
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Ages 56 and above:
Persons over the age of 55 have reached the turningpoint of life. Many are retiring, others are celebrating
anniversaries of significant years, and still others areseeing that their children's special events are takencare of.
Others:This segment has no direct information to compilefor a description. It consists of any event plannedthat does not fit into one of the above categories.
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To establish a network with publicity companies and
media companies throughout the nation.
To establish a platform for organising events and to
establish name for a class of events.
To start with we will organise exhibitions,
international trade fair and placement fairs.
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Marketing and Competition:
We have discussed our client base as being
predominately middle to upper-middle class
individuals, couples or families, public and private
organizations. We must then look at the needs of
these markets and cater to them.
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Private and Public Organizations
Sales will be concluded one to two days after the end of the event.A follow-up phone call will be placed informing the client of thetotal cost, number of attendees, and information about the billing
packet that will arrive at their offices.
Individuals
Sales will be concluded with a follow-up phone call one to two days
after the event.T
he phone call will explain the total cost of theevent, number of attendees, and information concerning thebilling. Individual parties of any age group are placed on a billingcycle
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The Organizational Structure would depend on the
number of Events conducted.
Personnel Plan
Event Specialist
Site Manager
Product & Marketing
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All the organisers are from reputed event management
institutes and have expertise in public organisation,
marketing, public dealings, media management,publicity and leadership.
All the organisers are having expertise in social
entrepreneurship, financial analysis and decisionmaking which will help them in achieving desired
impact.
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As Service - based businesses require little funds
to start up, and as they grow and expand, less
funds are required to maintain.
So the initial start-up capital will be Rs.15000 for
acquiring basic equipments.
The only tax which the organisation will pay is
the entertainment tax of around 25 %
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General Assumption
Year 1 Year 2 Year 3
Current Interest 10.00% 10.00% 10.00%
Rate
Long-term Interest 10.00% 10.00% 10.00% Rate
Tax Rate 25.00% 25.00% 25.00%
Other 0 0 0
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Future plans
To establish a goodwill and image for events.
To organise events which can help the society.
To organise events on issues that are not taken care
of by other event organisers.
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