7/23/2019 paosa
1/3
Ke n ie articles
The power of sustainability
create shared value: Coca-Colademonstrates that doing good
is
good for businessReceived (in revised farm): 9th October,
2014
BEA PEREis Chief Sstainabilit! Officer (CSO) of "he Coca#Cala
Com$an!% &ea drives a 'lobal sstainabilit! strate'! that
si $ositive erence or $eo$le% commnities and the environment%
rior
to becomin' Coca#Colals first CSO, &ea served as Chief
ar*etin' Officer for thesom*an!%:s +or-ctier%is.an
/ivision% She hel$e.d.brin' brands to life0"olr1onsrrer134e5an
te'ic $artnershi$s 6ith 7sl-SC-R,%8-,
9e&ron arnes,-merican 7dol, rhe$s cars, R!an Seacrest, and
others &ea is a member of the -merican
-dvertisin' all of -chievement% She earned an indstr! Career
-chiever a6ard from the -merican -dvertisin'
ederations osaic Center and is a member of the Sports
&sinessJournal's ;ail of ame% &ea serves on the
boards of Childrens ;ealthcare of -tlanta ondation, the 9-O,
Save the Children,"he &o! Scots of
-merica, and rimerica%
-bstract
Many businesses toda! are still contem$latin' the decision to
make investments in either
communitybased socialgood initiatives or in business o$erations%
The reality is that one investment ires stron' $artnershi$s, dee$
innovation and the commitment across the company
to inte'ratesustainability into the business. it is how this
#$%!year!old company is connecting with
consmers toda! and ho6 itplans to remain relevant and trstedfor
the ne?t #$% years.
Ke!6ords
sstainabait!,social value, business growth, innovation,
$artnershi$s, Sb!2O, 6ater conservation,
water re$lenishment
&ea (ere@,
bea$ere@'caca#colacom
7+"RO/AC"7O+
Bithin the bsiness conmmit!, conven#
tional 6isdom held that investments in
commnit!#based social 'ood initiatives
are t!$icall! se$arate and nrelated to
investments in the bsiness%
+ot an!m ore%
Bhen considerin' 6hether to invest
7/23/2019 paosa
2/3
in sstainabilit!
$ro=ects or 'ro6th
initia#
tives, it is no6
$ossible to sa! both%
"his
is becase both are beneficial to bsiness% 7n
fact, sstainabilit! is no lon'er a choice: it is
a bsiness im$erative and critical to
com$an! 'ro6th, brand relevalice di id
lon'#term vale,
-t Coca#Cola, sstainabilit! commit#
ments are ma*in' a difference for $eo#
$le, commnities and the bsiness% -s of
/ecember 201, the com$an! hel$ed $ro#
vide safe 6ater access to almost 2 million
