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PrivacyBusinessandSocialSectors
CSC301Spring2018
HowardRosenthal
CourseNotes:
� Muchofthematerialintheslidescomesfromthebooksandtheirassociatedsupportmaterials,belowaswellasmanyofthereferencesattheclasswebsite
Baase,SaraandHenry,Timothy,AGiftofFire:Social,Legal,andEthicalIssuesforComputingTechnology(5thEdition)Pearson,March9,2017,ISBN-13:978-0134615271Quinn,Michael,EthicsfortheInformationAge(7thEdition),Pearson,Feb.21,2016,ISBN-13978-0134296548
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LessonGoals
� Personalizedmarketing� Informedconsent� SocialNetworks
� Theirresponsibilities� Yourresponsibilities
� Lifeinthecloud� Locationtracking� Parentandtheinternet� Therighttobeforgotten
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PersonalizedMarketing
� Everyclickyoumakeandwebsiteyouvisitleavesatrace� SearchAmazonforabookandyou’llgetmultiplee-mailsaboutthebook
� Donatetoonecharityandyou’llhearfromtensimilarcharities
� Subscribetoonemagazineandtenmorewillbeaskingyoutosubscribe
� Youwillbemarketedbasedonyourpreferences� Yourpreferenceswillbeusedandaddedtolargedatabasesofpreferencesbasedonage,gender,race,education,cartype,homelocation,buyinghabits(supermarketsknowwhatyoubuy)….
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InformedConsent
� Informedconsentincludesthefollowingelements� Theuseristoldthatdatawillbecollectedandaskedtoaffirmativelyallowthatdatatobecollectedanddistributed
� Theuserhastheopportunitytooptoutatanytime� Sometimestheuserisinducedtooptinwithpaymentsorotherrewards
� Ifyouneedtospecificallyoptout,thisisnotinformedconsent� Yourbrowsingistrackedunlessyouspecificallyoptout
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SocialNetworks
� Therearenumeroussocialnetworkingsites� Facebook� LinkedIn� GoogleCircles� Professionalorganizationsthatallow“friending”� Tweetingwithfollowers
� Bothweandtheprovidingcompanieshaveresponsibilitiesinpreservingourprivacy
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SocialMediaAnalytics
� SocialMediaAnalyticsisthepracticeofgatheringdatafromblogsandsocialmediawebsitesandanalyzingthatdatatomakebusinessdecisions.Themostcommonuseofsocialmediaanalyticsistominecustomersentimentinordertosupportmarketingandcustomerserviceactivities.� Thefirststepinasocialmediaanalyticsinitiativeistodetermine
whichbusinessgoalsthedatathatisgatheredandanalyzedwillbenefit.� Typicalobjectivesincludeincreasingrevenues,reducingcustomerservicecosts,
gettingfeedbackonproductsandservicesandimprovingpublicopinionofaparticularproductorbusinessdivision.
� Oncethebusinessgoalshavebeenidentified,keyperformanceindicators(KPIs)forobjectivelyevaluatingthedatashouldbedefined.� Forexample,customerengagementmightbemeasuredbythenumbersof
followersforaTwitteraccountandnumbersofre-tweetsandmentionsofacompany'sname.
� ThereareanumberoftypesofsoftwaretoolsforanalyzingunstructureddatafoundintweetsandFacebookposts.Inadditiontototextanalysis,manyenterprise-levelsocialmediatoolswillharvestandstorethedata.
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SocialNetworks–OurResponsibilities� Whenwepostinformationonasiteitbecomesvisibleatmanylevels
� Maybelimitedtofriends–beproactive� Canbeavailablegloballyifnotprotected� Evenapicturewithyouinitmaybetransmittedtoallyourfriends
andacquaintances� Informationonanysitemaybecomeavailabletoemployers–some
employersaskforyourFacebooksitewhenyouapplyforajob� Somerulestoprotectyourprivacy
� Proactivelysetupyoursecurityprofileonasite� Don’tpostanythingembarrassing� Becarefulaboutpostingcontroversialopinionsforpublic
consumption� Nothinglewd–soundsobviousbutithappensallthetime� Don’tpostpicturesaboutyourvacationuntilyoureturnhome–its
likeputtingupa“PleaseRobMe”sign� Don’tmakeanyonewhoasksyourfriend–havingthousandsof
unknownfriendsdoesn’tmakeyoumorepopular� DiscussionQuestion:
� IsthereinformationthatyouhavepostedtotheWebthatyoulaterremoved?Doyouthinkitisallreallygone?
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SocialNetworks–ProviderResponsibilities
� Provideopt-outorpreferablyopt-infeatures� Whenpeoplejoinasocialnetworktheyarelookingforaneasy
experienceandwilloftenjustagreetoeverything� Providetheabilityforuserstocontroltheirsecurityprofiles
� Generalnetworkshavearesponsibilitytomaketheseinstructionscleartothenon-technicaluser
� Deletealldataaboutauserwhenauserdeletesanaccount� FederalTradeCommissionrequiredthisofFacebook� Sideeffect-Coulditleadtothedeletion/destructionofcriminal
evidence?� Removecriminalsites
� Sometimesthelinesbetweencensorshipandsocialresponsibilityareblurry
� Somebehaviorislegalforadultsbutillegalforchildren–howdoyouverifytheageofsomeonewhologson
� Keepyourpersonaldatathatisprivatesecurefromhackersandcriminals
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LifeInTheCloud� Ifyouposttoomuchpersonaldatayoumaygiveawaydatalinkedtothatinformation� Don’tpostyourmother’smaidenname� Evaluatethebenefitoftheposting
� Blogsmaybepublic� Evencloudservicescanbehacked
� Doyouwanttostorepersonaldataandyourphysicalbackupsonthecloud
� Whathappensifthedataisstolen,hackedorlost?� Differentcloudsuppliershavedifferentlevelsofquality,reliability
andsecurity� LegalandEthicalResponsibilityoftheCloudSupplier
� Stillevolving� Whoisresponsibleforhacks–thehackerorthesupplier?� Securitylevelsinthecommercialworldaren’tfullydefined,sohow
canyoupromiseorenforcealevel� Evenreliabilityisoftenmisunderstood
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LocationTracking� WeoftenthinkofGPSandmapapplicationswhenwethinkoflocation
tracking,buttherearemanyothertrackersoutthere� WhenyoulogontoGooglefromanewlocationyouwillgetane-mailortext
askingyouifthislocationislegitimate� Cellphonesandotherdevicesareusedforlocationtracking� Banksdothesamething,andaskforevenmoreverificationbysendingacode
toyouviaanalternatemeanssuchascellphone� FastPasscardsknowwhenyouareinacertainlaneonthefreeway� LoJacktracksyourcar� Ifyougoabroadthegovernmentandtheairlineknowalotaboutyourplans
� TheairlineevenreportsonyourarrivaltotheTSAupondeparture� Acriminalmayhaveatrackerattachedtoanankle� Someparentsareinstallingtrackerchipsintheirchildren
� Canhelpifyouryoungchildwandersoffinthemall,butcanhurtifothersstarttrackingyourchild
� Thisinformationcanbeusedforgoodpurposes� Findyourcar,oryourchild(viatheircellphone;Evenhelpfindalostcell
phone� Sendyouinformationthatmaybeofgreatinterestoropportunityforyou
� Orbadpurposes� Informationcanbesubpoenaed� Ifhackedinformationcanletthieves,opponentsorothersobtaininformation
thatisembarrassingorthatyoumightotherwisenotwantreleased12
PrivacyandTrackingToolsForParents� YoucantrackyouchildviathephoneGPS� Theautoclubofferedaservicefortrackingyourcat,andtherebyyourchild
� Implantingchips� Childhasasimpletrackingchipplantedinanarm� Justanextensionofthetrackingbraceletssometimesusedfor
paroles,Alzheimer’spatientsetc.� Thisisnewandstillcontroversial
� Schoolsmaywanttousethistotrackfortruants� Couldalsobeusedaapolicetool
� NewerchipsmaybecomesignificantlysmarterandprovidedirectaccesstotheInternet,ourself-drivingcars,etc.
� Therearedangers� Canothersinterceptachild’ssignalsandusethesignalstotrack
thechild� Anyoftheabovetoolscanalsobeusedtotrackadultsforavarietyofreasons� Journalists,politicians,celebritieswouldloseevenmoreprivacy
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TheRightToBeForgotten� Socialnetworkswillremoveposteddata,butwhathappenswhenthatdatahasbeen
copiedandpostedbyothers� Mostcompaniesthathaveyouonane-maillistallowyoutoopt-out–lookforthesmall
printattheendofthemessage� Thirdpartiesmaybecollectingalltypesofdataaboutyou(perhapscollectedbyother
companies)� Thereisnowayforyoutoknowallthedatathathasbeencollectedandwhohasit.� Youcan’tgotoonesinglelocationtoseewhohasinformationonyouandtherefore
easilyselectwhoyouwanttohavedeletedataaboutyou� Sometimesaskingfordatatoberemovedcanharmyou
� Creditagenciescollectallkindsofdata� Withoutacreditratingyouwillhaveahardtimegettingaloanoracreditcard.
� Doyouwanttodeleteallyourhealthdataifyouswitchhealthproviders?� Thismaynotbelegalandconflictwiththeprovider’sresponsibilitytosharethisdatawithyour
newprovider.� WecanstayofftheInternet–thatisanegativeright(liberty)� Thepositiveorclaimrighttohaveallinformationaboutus,eveninformationobtained
fromothersources,permanentlyeraseddoesnotyetexistlegallyortechnically� Toeliminateallthisdatawouldrequirecollectingallthemetadataaboutyou–even
moredatacollection!� Cleaningdata,avoidingdeletinginformationaboutotherswiththesamenames,etc.are
alsoissues� Doyouthinkaclaimrighttobecompletely“forgotten”islegallyorethicallydesirable
orwarranted?� Whatwouldyourresponsibilitybeifyouexercisedthisclaim?
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