Quy Tắc Đạo Đức Kinh Doanh - CocaCola

The REAL Thing - The RIGHT Way

Hot ng Lim ChnhTrn Ton Cu

Quy Tc o c Kinh Doanh

Quy Tc

o

c Kinh D

oanh

Thng Tm 2012PI-5327

Hot ng lim chnh.

Trung thc.

Tun theo iu lut.

Tun th quy tc.

C trch nhim.

Cng ty Coca-Cola c thm quyn b tc, sa i hoc chm dt Quy Tc ny vo bt c lc no v v mi l do.

Thn gi cc ng Nghip:

Chng ta ang sng trong mt mi trng c s tin tng v nim tin ca cng chng vo doanh nghip ang mc thp nht trong lch s. Tuy nhin, chng ta tht may mn lm vic cho Cng Ty Coca-Cola l mt trong nhng cng ty c ngng m nht trn th gii danh ting y c pht trin v bo v trong sut nhiu nm bng mt vn ha giu tnh chnh trc v o c ng x kinh doanh.

Cng vic kinh doanh ca chng ta c xy dng trn nim tin v danh ting ny. N nh hng ti cm nhn ca khch hng v sn phm ca chng ta, cch c ng xem chng ta l mt u t. Chng ta thy nhiu v d trong nhng nm gn y v nhng cng ty ln mnh c danh ting ly lng nhng li b lu m mi mi ch v hnh ng thiu o c ca mt vi ngi hoc thm ch ch mt ngi. Nguyn thnh Vin Ban Gim c Cng Ty, Warren Buffett c ln nhc chng ta rng, phi mt nhiu nm xy dng danh ting nhng ch mt vi giy ph hy n.

V thnh cng ca chng ta gn cht vi danh ting, nn vic bo v danh ting ty thuc vo tt c chng ta.

Hnh ng chnh trc khng ch lin quan n danh ting v hnh nh Cng Ty, hay trnh lin h n php l. N i hi phi duy tr mt ni lm vic cho tt c chng ta u t ho. Hn th na, mi chng ta u phi bit chng ta lm iu ng n. l hnh ng trung thc v i x vi nhau, cng nh vi khc hng, i tc, nh cung cp v ngi tiu dng mt cch cng, cng nh t trng h.

Quy Tc ng X Kinh Doanh l kim ch nam cho ng x thch hp. Cng vi cc hng dn khc ca Cng Ty, nh Chnh Sch ng Ti Ni Lm Vic, chng ta thit lp tiu chun bo m rng tt c chng ta lm iu ng n. Phi lun gi Quy Tc k bn v tham kho thng xuyn. Cp nht o to o c kinh doanh ca bn. Vui lng xin hng dn khi bn c thc mc.

Vi s h tr ca cc bn, ti tin rng Cng Ty s tip tc duy tr c nim tin ngi khc c ni chng ta. Danh ting v lng chnh trc ca chng ta s bn vng. Cm n qu bn ng h ti trong n lc ny.

Thn i,

Muhtar KentCh Tch v CEO

COCA-COLA PLAZAATLANTA, GEORGIA

LINE ART / SOLID PRINT COLORS

COKERED

PANTONEBLACK

Thng T, 2009

Lim chnh khi i x vi ngi khc .....................................29 i x vi chnh ph ..................................29

Chnghil

Hotngchnhtr

Hnchgiaodch

i x vi khch hng, nh cung cp v ngi tiu dng ......................................34

i x vi i th cnh tranh ....................35

Lutcnhtranh

Thngtintnhbovithcnhtranh

Ph lc ............................................39 Thi hnh Quy Tc ........................................39

Trchnhim

iutraviphmQuyTckhnghi

Quytnh

Thihnhklut

Bocovquytnhvktquiu travviphmQuyTc

Chkvbnxcnhn

Mintr

Ch gii ........................................................41

Ti nguyn ...................................................43

aimmnglimngnibca VnPhngocvTunth

Ccchnhschvhngdn

VnPhngocvTunth

Hot ng lim chnh trn ton cu ............................................3 Mong mun iu g t mi ngi ................4

Mong mun iu g t cc qun l ...............5

Lc no i hi phi c chp thun bng vn bn ..................................................6

Trnh by mi quan tm .................................8

Tmtinguyn

Ncdanhvbomt

iutra

Khngbtrth

Lim chnh trong Cng ty .............11 H s kinh doanh v ti chnh ....................11

Ti sn ca Cng ty .....................................13

Sdngthigian,thitbvcc tisnkhc

Vaymn

S dng thng tin ........................................16

Thngtinkhngcngb

Giaodchnib

Tnhringtcnhn

Mu thun quyn li .....................21 u t bn ngoi ..........................................21

Lm vic, din thuyt v thuyt trnh bn ngoi .............................................22

Lm vic bn ngoi vi cng v vin chc hoc gim c ............................23

Thn nhn v bn b ...................................24

Qu tng, ba n v chiu i ....................26

Quy Tc o c Kinh doanh Mc Lc

C thc mc hoc mi quan tm?ng nhp ng Dy o c (EthicsLine) ti www.KOethics.com

Hot ng Lim Chnh Trn Ton Cu

4 Mong mun iu g t mi ngi

5 Mong mun iu g t cc qun l

6 Lc no i hi phi c chp thun bng vn bn

8 Trnh by mi quan tm

Hot ng lim chnh trn ton cu

LimchnhlnntngcaCngtyCocaCola.Limchnhkthpviccgitrkhccachngtanhkhnnglnho,lngnhitthnh,ctrchnhim,scngtc,tnhadngvphmcht,ltrctchoVinnhnm2020cachngta.

Limchnhcnghallmiuphi.Bngcchhotnglimchnh,chngtalmrngdanhgitrvdanhtingvnhnhiucaCngtytihn200qucgianichngtahotng.

Ttcchngtaumongmunlmiuphi,chobnthnvCngtyCocaCola.QuyTcocKinhdoanh(CodeofBusinessConduct)shngdnchngta.QuyTcnynhrcchthcmminhnvincnphitthchinvitcchidinCngtyCocaCola.QuyTcnycngnhrtrchnhimcachngtaviCngty,vinhau,cngnhvikhchhng,nhcungcp,ngitiudngvchnhph.

Ttcchngtaphituntheoiulut,hotnglimchnhvtrungthctrongmitrnghp,vchutrchnhimvhnhngcachngta.

3C thc mc hoc mi quan tm?ng nhp ng Dy o c (EthicsLine) ti www.KOethics.com


4

Mong mun iu g t mi ngi

Tun th Quy Tc v iu lut

HiurQuyTc.TunthQuyTcviulutminibnhotng.Ccchsuyxtngnvtrnhngaychiulmchnhvikhngng.

Cn nhc cc hnh ng ca bn, v thnh kin ch o

Mikhibnphnvnkhngbitiunocclmhaykhng,hythi:

iucphhpviQuyTckhng?

Chpockhng?

Chpphpkhng?

ClmrngdanhtivCngtykhng?

Ticmunciutrnbochkhng?

NucutrlilKhngivibtccuhinotrongsny,thngthchiniu.

Nubnvncnphnvn,hythnhkincho.TuyQuyTcnycgngtinlngthtnhiutrnghpmnhnvingpphi,nhngvnkhngthbaoquthtmitrnghp.Bncththamvnvibtknginosauy:

Banqunl

CvnphplcaCngtyhocvinchctichnhcaocpnohtrchokinhdoanhcabn

VinChcocaPhng(LocalEthicsOfficer)

VnPhngocvTunth(Ethics&ComplianceOffice)

Hocbncngcthdngng Dy o c EthicsLine. ngDyocthngtrctiwww.KOethics.com,hocgiinthoiminphbngcchdngmsgicngtitrangweb(website).

Lu v mc Ch Gii:

TrongtonbQuyTc,cvitngvcmtcinmu.CcthutngnycnhnghatrongmcChGiiphncuicatiliuny.

Mong mun iu g t cc qun l

Khuyn khch tinh thn o c v tun th

Qunlcnphiccchhnhxthchhp,gngmuvomilc.Vitcchqunl,bncnphi:

BomrngnhngngithucquyncabnhiurtrchnhimcahtheoQuyTcvccchnhschkhccaCngty.

TochibnthovQuyTccngnhnurtmquantrngcaocvtunthvinhnvin.

Tomtmitrngthoimichonhnvintrnhbymiquantmmkhngsbtra.

CnnhccchhnhxlinquannQuyTcvccchnhschkhccaCngtykhinhginhnvin.

KhngbaogikhuynkhchhocchonhnvinctcktqukinhdoanhbtchptcphongochoctunthQuyTchayiulut.

LunhnhngngnchnnhnvinthucquynviphmQuyTchayiulut.

Gii p thc mc v mi quan tm

KhinhnvinnuthcmchoctrnhbymiquantmlinquannQuyTc,hychmchlngnghevtrchonhnvinthyiu.Hilihiurhnvbitthmchitit.Giipmithcmcnobncth,nhngngcholbnphitrlingaylptc.Hynhngikhctrgipkhicnthit.NunhnvintrnhbymiquantmnoihiphiiutravviphmQuyTc,hylinlcviVinChcocaPhng,cvnphplcaCngty,vinchctichnhcaocphocVnPhngocvTunth.



6

Lc no i hi phi c chp thun bng vn bn

VihotngcnhrtrongQuyTccbitlsdngtisncaCngtyngoitrviclmcabnvcctrnghpmuthunquynliihiphicchpthuntrcbngvnbntVinChcocaPhng.Bnphigiahnvnbnchpthunnyhngnmnutnhtrngvntiptc.VinChcocaPhnglnhnvinnotiTpon(Group),nVKinhdoanh(BusinessUnit)hoccpuTSnXutChai(BottlingInvestments)thchhpcchnhlyccquytnhny.BncthtmVinChcocaPhngcngtitrangwebnib(intranetsite)caVnPhngocvTunth,hocthamvnviidinBanTiNguynNhnSbitVinChcocaPhngcamnh.

NugptrnghpihiphicchpthuncaVinChcocaPhng,thbncthlinlctrctipviVinChcocaPhng,hocbnthovivqunlnocthgipbnxinvnbnchpthuncnthit.CcngctrctuyntitrangwebnibcaVnPhngocvTunthnginhathtcxinvnbnchpthun.

ivinhngngilVinChcocaPhng,thhphicchpthuntVinChcocaPhngtrnmtcpcahtrongtchchocTngVinChcoc&TunTh(ChiefEthics&ComplianceOfficer)caCngtyCocaCola.VnbnchpthunchoccgimciuhnhphidoTngGimciuHnh(ChiefExecutiveOfficer)phduyt,vvnbnchpthunchoTngGimciuHngphidoBanGimc(BoardofDirectors)hocybandoBannybnhimphduyt.

7Ai phi tun theo Quy Tc?

Quy Tc o c Kinh doanh p dng cho ton th nhn vin Cng ty CocaCola v cc chi nhnh m Cng ty gi a s c phn. Thut ng Cng ty CocaCola v Cng ty trong ton b ti liu ny m ch chung tt c cc kinh doanh ny.

Quy Tc v iu Lut

Mi hot ng v nhn vin ca Cng ty phi tun theo iu lut ca nhiu quc gia v c quan thc thi php lut khc trn th gii. Trong mi trng hp, i hi nhn vin phi tun th Quy Tc v mi iu lut, quy tc v quy nh hin dng ca chnh ph. Nu hot ng no b Quy Tc hay iu lut nghim cm, th ng thc hin hot ng .

Do Cng ty CocaCola c thnh lp ti Hoa K, nn nhn vin ca chng ta trn th gii thng phi tun theo iu lut Hoa K. Cc quc gia khc cng c th p dng iu lut bn ngoi lnh th ca h cho cc hot ng v nhn vin ca Cng ty. Nu bn cha bit chc iu lut no p dng cho mnh, hoc cho rng c th c mu thun gia cc iu lut hin dng khc nhau, hy tham vn vi c vn php l ca Cng ty trc khi thc hin.



8

Trnh by mi quan tm

Tt c chng ta u c bn phn gi gn chun mc o c ca Cng ty CocaCola. Nu bn thy cch c x no lm mnh quan tm, hoc c du hiu vi phm Quy Tc ca chng ta, hy lp tc trnh by vn . LmnhvyschoCngtycchigiiquytvchnhnvnngnhmongmuntrckhicchcxphmphphocthnhmihimhachosckhe,antonhaydanhtingcaCngty.

Tm ti nguyn

Bncnhiulachncchtrnhbyvnvmiquantm.Bncthlinlcvibtknginosauy:

Banqunl

CvnphplcaCngtyhocvinchctichnhcaocpnohtrchokinhdoanhcabn

Trongtrnghpctimtngviphmhnhs,linlccquanAnNinhChinLc(StrategicSecurity)tiAtlanta

VinChcocaPhng

VnPhngocvTunth

Bncngcthdngng Dy o ctiwww.KOethics.comhocgiinthoiminphbngcchdngmsgidnhchoqucgiacabncngtitrangwebny.

CthtrnhboncdanhquangDyocEthicsLine.

ngDyocEthicsLinethngtrc24gitrongngy,byngytrongtun

Cthngdchvin.

CctrnhboquangDyocEthicsLinecchuynnVnPhngocvTunth.

iu ngoi l ti Lin Minh u Chu

Nhiu quc gia trong Lin Minh u Chu (European Union) gii hn cc hnh thc trnh bo qua ng Dy o c EthicsLine. Cc gii hn c th c trnh by ti trang web ni b ca Vn Phng o c v Tun th v trang web ng Dy o c.

Nc danh v bo mt

KhitrnhbochoVnPhngocvTunthhocquangDyoc,bnvncthncdanh,mcdbnckhuynkhchnnchobitdanhtnhdlinlc.Nubnchobitdanhtnh,thVnPhngocvTunthvcciutravinsthcthimibinphpphngngahplgibomtdanhtnhcabn,phhpvicuciutrathuovcngbng.gibomt,hytrnhbnthoccvnny,hocmicuciutrano,vinhnvinkhc.Docgnggituytibomtmicuciutra,nnchngtikhngthbochobnbitktqucacuciutra.

iu tra

Cngtyghinhnmitrnhbovhnhvisaitringhimtrngkhnghi.Chngtisiutravnmtcchbomt,lyquytnhxemcviphmQuyTchociulutkhng,vthihnhbinphpchnhnthchhp.NubnlinquannviutravviphmQuyTc,hyhptctondincngnhtrliyvthnhthtttccuhi.

Khng b tr th

CngtyqutrngnhnvinnomnhdnbytthngthnccvntimtngmCngtycnphigiiquyt.MihnhvitrthnhnvinnobytthngthnvnlviphmQuyTc.Nhnvinnobytthngthnmiquantm,hocthamgiavoviutra,thkhngthbmihnhngthnghchtrongviclm,baogmsathi,gingchc,nhchviclm,mtquynli,hmda,schnhiuhockth.

Nulmvicvinginobytmiquantmhoccungcpthngtintrongviutra,thbncnphivntntrngvlchsvih.Nubnchorngcngitrthbn,hytrnhbovnchoVnPhngocvTunthhocsdngngDyocEthicsLine.

Vu khng

Cng ty s bo v bt c nhn vin no by t thng thn mi quan tm, nhng hnh vi c vu khng, la di iu tra vin, hoc cn tr hay t chi hp tc vi v iu tra v vi phm Quy Tc, l vi phm Quy Tc. Trnh bo thnh tht khng c ngha l bn phi ng khi trnh by mi quan tm; bn ch phi cung cp thng tin chnh xc.


Lim chnh trong Cng ty

Hot ng lim chnh khi u trong ni b Cng ty CocaCola, v bao gm cch thc chng ta gii quyt h s, s dng ti sn v thng tin ca Cng ty.

11 H s kinh doanh v ti chnh

13 Ti sn ca Cng ty

16 S dng thng tin

H s kinh doanh v ti chnh

Phi bo m chnh xc tt c h s kinh doanh v ti chnh ca Cng ty. Cc h s ny bao gm khng ch trng mc ti chnh, m cn nhng h s khc chng hn nh bo co phm cht, h s chm cng, bo co chi ph v cc vn bn trnh th d nh mu n yu cu bi hon quyn li v bn tiu s vic lm.

Bomcchskinhdoanhvtichnhchnhxcvyltrchnhimcamingi,chkhngchltrchnhimcanhnvinktonvtiv.LuhsvbocoyvchnhxcstodngdanhtingvstnnhimchoCngty,vbomrngCngtypngnghavphplviuqun.

Lunghilivphnloicccucgiaodchvochukktonxcthccngnhvotrngmcvphngbanthchhp.Khngghithiimlitchocchiphkhngngngypngmctiungnqu.

Cckhonctnhvtchlyphicncvotiliudnchngthchhpvdatrncchsuyxtngnnhtcabn.

Bomrngttcbocogichocccquaniulutphiy,cngbng,chnhxc,nghnvdhiu.

Khngbaogigimobtctiliuno.

Khngthayibnchtcabtcgiaodchno.

Khngbaogichophpngikhcctrnthuhocphhoiiuluttintaphng.Vldony,thngchtrtinchocnhnhoccngtynothcscungcphnghahaydchv.Chtrtintiqucgiaxutxcangicungcp,nihhotngkinhdoanh,hocnihbnhnghahaycungcpdchv,trphingicungcpnhnglitintrhocbntrngmcphithucahchochthkhc.TrnghpngoilphicVnPhngocvTunthchpthun.




TH D

Bo him y tC mt nhn vin mun ly bo him y t ca Cng ty cho cc a con trng thnh ca h bng cch np mu n khng nh rng cc em ny l sinh vin ton nhim. Trn thc t, nhng a con ca h khng cn l sinh vin na. Nhn vin ny gi mo h s ca Cng ty.

Tha nhn li tcMt qun l mi dch c tnh h s khng t c mc tiu cho thng ny. b p khon thiu ht, h thu mt nh kho bn ngoi nhn sn phm ri ghi cc ln gi hng n kho ny l thng v. Qun l mi dch ny gi mo h s ti chnh.

12

C gng thc hin chnh xc

Nhn vin phi c gng chnh xc khi chun b mi thng tin no cho Cng ty, nhng sai st v thnh thong vn xy ra. Ch hnh vi c trnh by sai lc hay ghi li khng ng cuc giao dch, hoc gi mo h s kinh doanh ca Cng ty mi vi phm Quy Tc.

H s kinh doanh v ti chnh (tip tc)

Ti sn ca Cng ty

Phi bo v ti sn ca Cng ty, v s dng ti sn ng d nh.

KhngsdngtisncaCngtychoquynlicnhncabnhocquynlicabtknginokhcngoiCngty.

Hnhxhplphi.Thd,thnhthonggiinthoihocgiinthcnhntnilmviccabnthcthchpnhnc.Giinthoihocgiinthcnhnqumclhnhvilmdngtisn.

ChnhschcaCngtychodngphvitisnnhtnh,chnghnnhxehihocthitblinlcvtuyncaCngty.LunkimtraccchnhschaphnglinquanbomlbnsdngtisncaCngtyngdnh.

TrmcptisncaCngtydtrmcpvtchtchnghnnhlytriphpsnphm,thitbhaythngtincaCngty,hoctrmcpbngcchbinthhoccbocosaivgigichaychiphusbuivicvbuctihnhs.CngtygiiquythnhvitrmcptisncanhnvinkhcnilmvicgingnhtrmcptisncaCngty.

SdngtisncaCngtyvtquchctrchcabnchnghnnhdngsnphmtoracaCngtyvolindoanhbnngoi,hocdngtiliuhaythitbcaCngtytrclicnhnihiphicchpthuntrcbngvnbntVinChcocaPhng. Bnphicvnbnchpthunnycgiahnhngnmnuvntiptcsdngtisnngoicngvic.



Th d v ti sn ca Cng ty Ngn qu ca Cng ty

Sn phm ca Cng ty

Thi gian lm vic v sn phm ca nhn vin lm

H thng my in ton v nhu liu

in thoi

Thit b lin lc v tuyn

My sao chp

V xem bui ha nhc hoc thi u th thao

Xe c ca cng ty

Thng tin c quyn v gi bo mt

Thng hiu ca Cng ty

Ti sn ca Cng ty (tip tc)

S dng thi gian, thit b v cc ti sn khc

Khngthamgiavocchotngcnhntronggilmvicnocntrhocngncnbnthchincngviccamnh.

KhngsdngmyintonvthitbcaCngtychohotngkinhdoanhbnngoi,hocchocchotngtriphphaytriocthdnhcbc,tranhnhtctuhocvnxcphmkhc.ThamkhoChnh Sch v Cch S Dng C Th Chp Nhn cbitthngtinvhngdnchitit.

KhnglidngmichimbnbitcnhchcvcamnhtiCngty,hocsdngtisnhaythngtincaCngty,vlitichnh.

14

Vay mn

NghimcmvinchciuhnhvaymncaCngty.CcvinchckhcvnhnvinmunvaymncaCngtyphicchpthuntrctBanGimchocybandoBannybnhim.

TH D

c n c nhnC mt nhn vin s dng my in ton v thit b ca Cng ty, cng nh gi lm vic, thit k v in thip mi m ci v giy khai sanh min ph cho nhn vin khc. Nhn vin ny lm dng ti sn ca Cng ty.

Ging dyHi: Ti l gim c tip th v ging dy t nguyn cho mt kha hc v tip th ti trng cao

ng a phng. Ti thy sinh vin ca ti s hiu bit tt hn khi bn tho v cch hoch nh vi chng trnh tip th ca Cng ty. Ti c th bn tho cng vic ny ti lp hc khng?

p: Ch khi no c Vin Chc o c a Phng chp thun trc. Bn hoch nh chng trnh tip th l sn phm v cng l ti sn ca Cng ty. C th c nhiu chi tit trong bn hoch nh ny l thng tin c quyn v gi bo mt, v khng c tit l bn ngoi Cng ty.

Tr gip c nhn Vin qun l hay yu cu mt ph t hnh chnh lo liu cng vic c nhn ca h trong thi gian lm vic cho Cng ty, chng hn nh i ly git kh, kt ton s chi phiu c nhn v i mua sm qu tng c nhn. Vin qun l lm dng thi gian lm vic ca ph t ny, cng l ti sn ca Cng ty.

Dng v i chcMt nhn vin tip th lnh nhiu v xem thi u th thao ca Cng ty c dng khuyn mi khch hng. Nhn vin ny gi vi v trong s ny cho mt ngi quen lm vic ti chui khch sn i ly phng khch sn min ph cho h s dng ring. Nhn vin ny lm dng ti sn ca Cng ty.



S dng thng tin

Phi bo v thng tin khng cng b ca Cng ty, bao gm mi thng tin trong hp ng v gi c cho chng trnh tip th, tnh nng k thut v thng tin v nhn vin.

Thng tin khng cng b

KhngtitlthngtinkhngcngbchobtknginobnngoiCngty,kcgianhvbnb,ngoitrkhiihiphititlchomcchkinhdoanh.Mcdvy,vnphithcthiccbinphpthchhp,chnghnnhlpthathungibomt,ngnngahnhvilmdngthngtin.

KhngtitlthngtinkhngcngbchongikhctrongnibCngtytrphihcldokinhdoanhcbit,vmctitlthngtincphnloitheoChnh Sch Bo V Thng Tin.

NhnvincbnphnbovthngtinkhngcngbcaCngtyvomilc,kcbnngoinilmvicvngoigilmvic,vngaycsaukhinghvic.

LutrhocloibhstheongccchnhschlutrhscaCngty.ThnhthongcvnphplcaCngtybanhnhccthngbovcchlutrhstrongtrnghpxyrahayedatranhchphocccuciutracachnhph.Nhnvinphituntheochdntrongccthngbony,vnukhnglmnhvythcthlmchoCngtyvnhnvingpnguycphplnghimtrng.

ThamkhoChnh Sch Bo V Thng Tinbitthmchititvkinchovhngdncchbovthngtin.

16

Thng tin khng cng b l g?

Mi thng tin no m Cng ty khng tit l hoc thng sn c cho cng chng. Th d nh bao gm thng tin lin quan n:

Nhn vin

Pht minh

Hp ng

Chng trnh hoch nh sch lc v

kinh doanh

Thay i ban qun l ch cht

Khai trng sn phm mi

Sp nhp v mua li kinh doanh

Tnh nng k thut

Gi c

ngh

D liu ti chnh

Gi thnh sn phm

TH D

Nhn xem ti c g yHi: Ti va tnh c nhn c in

th km theo h s c mc lng ca nhiu nhn vin khc. Ti c th chia s thng tin ny vi ngi khc ni lm vic khng?

p: Khng. Bn v bn b ni lm vic khng c l do kinh doanh bit thng tin ny. Bn cn phi xa in th ny v gi thng bo li cho ngi gi ch . Tit l thng tin ny cho nhn vin khc l vi phm Quy Tc.

Cng thc miNh khoa hc ca Cng ty vui sng v vic sp khai trng mt sn phm mi do h pht minh, v chia s thng tin chi tit v sn phm vi gia nh v bn b. Nh khoa hc ny tit l tri php thng tin khng cng b.



S dng thng tin (tip tc)

Giao dch ni b

Giaodchcphiuhaychngkhondatrntiliuthngtinkhngcngb,hoccungcpthngtinquantrngkhngcngbchongikhchgiaodch,lhnhvitriphpvcthbbuctihnhs.ThamkhoChnh Sch Giao Dch Ni Bbitthmchitit.

TH D

Cng ty nh

Hi: Ti c bit l Cng ty ang cn nhc mun mua li mt cng ty nc gii kht nh, c giao dch chng khon. Ti c th thu gom c phiu ca cng ty ny khi bit trc vic thu mua ny khng?

p: Khng. Giao dch da trn thng tin quan trng khng cng b l hnh vi tri php v vi phm Quy Tc, d bn c ang giao dch c phiu ca Cng ty CocaCola hoc c phiu ca cng ty khc hay khng.

18

Tnh ring t c nhn

Cngtytntrngquynringtcnhncattcnhnvin,itckinhdoanhvkhchhng.Chngtaphixtrctrchnhimdkincnhnvtunthmiiuluthindngvringtcnhn.Nhnvinnoxtrdkincnhncangikhcphi:

Hnhngtheongiuluthindng;

Hnhngtheongminghavlinquantronghpng;

Chthuthp,sdngvxtrthngtinnychomcchkinhdoanhhpphp;

Hnchchchonhngnginocmcchkinhdoanhhpphp,xemthngtin;v

Cnthnngnngatitltriphp.

ThamkhoChnh Sch v Ring T C Nhnbitthmchititvhngdncchxtrdkincnhnvtitlthngtingibomt.


Mu thun quyn li

on ny ca Quy Tc trnh by quy tc v mt s trng hp mu thun quyn li thng thng. Quy Tc khng th bao qut ht mi mu thun quyn li tim tng, v vy bn nn theo lng tm v l phi. Khi bn cha bit chc, hy thnh kin ch o.

21 u t bn ngoi

22 Lm vic, din thuyt v thuyt trnh bn ngoi

23 Lm vic bn ngoi vi cng v vin chc hoc gim c

24 Thn nhn v bn b

26 Qu tng, ba n v chiu i

Phi hnh ng v li ch ti u ca Cng ty CocaCola trong khi bn lm vic cho Cng ty. Mu thun quyn li xy ra khi cc hot ng v mi quan h c nhn ca bn cn tr, hoc c v cn tr, kh nng bn hnh ng cho li ch ti u ca Cng ty.

cbitcnthnkhibnctrchnhimchnhocgiaodchvimtnhcungcpnhndanhCngty.Lichvmiquanhcnhncabnphikhngcntr,hockhngcvcntr,khnngbnlyquytnhvlichtiucaCngty.Khichnnhcungcp,luntuntheohngdnthumuahindngcaCngty.

u t bn ngoi

Trnhcccucutnocthnhhng,hoccvnhhng,khnngbnlyquytnhnhndanhCngty.Hngdncthpdngchoquynshucphiucakhchhng,nhcungcphocithcnhtranhcaCngtyCocaCola(Lu:CcchinhnhngchaisnxutsnphmmangthnghiuCngtylkhchhng.):

NucthmquyngiaodchvimtCngtyvnlmtphncngviccamnhviCngtyCocaCola,thbnkhngccbtcquynlitichnhnotCngtymkhngcvnbnchpthuntrccaVinChcocaPhng.

NucthmquyngiaodchvimtCngtyvnlmtphncngviccamnh,thbncthshun1%cphiucaCngty.

Bnchcthshuhn1%cphiucamikhchhng,nhcungcphayithcnhtranhkhicvnbnchpthuntrccaVinChcocaPhng.

BnphigiahnvnbnchpthuncaVinChcocaPhnghngnmnuvntiptcshucphiu.

Mu thun quyn li

21

Xc nh trng hp mu thun quyn li

Trong mi trng hp mu thun quyn li kh hu, hy t hi:

Li ch c nhn ca ti c xm phm li ch ca Cng ty khng?

C v xm phm li ch ca ngi khc, trong ni b hoc bn ngoi Cng ty khng?

Khi cha bit chc, hy thnh kin ch o.

Qu u t tng tr

Cc hn ch v u t bn ngoi ny khng p dng cho qu u t tng tr hoc cc khon u t tng t trong trng hp nhn vin khng c quyn ch o trc tip i vi cc cng ty ring bit tham gia vo qu ny.


Mu thun quyn li

22

Lm vic, din thuyt v thuyt trnh bn ngoi

Nichung,bnvncthlmvicbnngoiCngtyCocaCola,viiukinlviclmbnngoinykhngcntrkhnnglmvicviCngty.Cngnnthamkhoccchnhschviclmaphngvhpng,cnnhnhnggiihnphtri.

Bnkhngclmvichaycungcpdchvnokhccho,hocnhntintbtckhchhng,nhcungcphayithcnhtranhnocaCngtymkhngcvnbnchpthuntrccaChcocaPhng. Bnphigiahnvnbnchpthunnyhngnm.

BnphilyvnbnchpthuntrccaVinChcocaPhngtrckhinhnbihonchiph,hocmikhonthlaonokhc,chocclndinthuythaythuyttrnhbnngoiCngtyCocaCola,nu:

CngvicdinthuythaythuyttrnhvnlmtphncngviccabnviCngty;

BidinthuythaythuyttrnhmtcngviccabnviCngty;hoc

BnchnhthcthanhnlnhnvincaCngtytibuidinthuythaythuyttrnh.

23

Gi cng v gim c theo yu cu ca Cng ty CocaCola

Nu gi cng v gim c ca cng ty khc, chng hn nh cng ty ng chai, theo yu

cu ca Cng ty CocaCola, th bn c th s hu n 1% c phiu ca cng ty m

khng cn vn bn chp thun ca Vin Chc o c a Phng nu quyn s hu

c phiu l iu kin gi cng v gim c. Nu gi cng v gim c ca cng

ty khc theo yu cu ca Cng ty CocaCola v nhn lng bng cho chc v ny, th

bn c th gi li lng bng nu cng ty ny c giao dch cng khai, nhng phi

chuyn lng bng cho Cng ty CocaCola nu cng ty ny thuc s hu t.

Lm vic bn ngoi vi cng v vin chc hoc gim c

Nichung,bnchcgicngvvinchchaythnhvintrongbangimccakinhdoanhkimlikhckhicvnbnchpthuntrccaVinChcocaPhng.Bnphigiahnvnbnchpthunnyhngnm.

CctrnghpkhngihiphicvnbnchpthuncaVinChcocaPhng:

Gicngvvinchchocgimccacngtykhc,chnghnnhcngtyngchai,theoyucucaCngty(tuynhin,vncthcnccvnbnchpthunkhctrongtrnghpny,theoTh Tc y Quyn);hoc

Gicngvvinchchocgimccacshoctchcthngmitthinhaybtvlikhc,hocgicngvqunlhaygimccakinhdoanhdogianhlmch,trphikinhdoanhnylkhchhng,nhcungcphocithcnhtranhcaCngtyCocaCola.

ThamkhoHng Dn v Ngi c B Nhim Gim cbitthmchititvnghavcangigicngvvinchchaygimccakinhdoanhkimlikhc.


Mu thun quyn li

24

Thn nhn v bn b

NhiunhnvincthnnhnlmvicchohocutvokhchhnghaynhcungcpcaCngtyCocaCola.CcquynlitichnhnykhngtoramuthunquynlitheoQuyTc,trphi:

BncthmquyngiaodchvibtccngtynotrongsnyvnlmtphncngviccabnviCngtyCocaCola;hoc

ThnnhncabnnhndanhcngtykhcgiaodchviCngtyCocaCola.

Trongchaitrnghpny,bnphilyvnbnchpthuntVinChcocaPhng,vphigiahnvnbnchpthunnyhngnm.

NuthnnhncabnlmvicchoithcnhtranhcaCngty,thbnphixinvnbnchpthuntVinChcocaPhng,vgiahnvnbnnyhngnm.

Bnvncthcbnblmviccho,hocclitctquynshuni,khchhnghaynhcungcpcaCngtyCocaCola.Nubngiaodchvikhchhnghaynhcungcpny,thcncnthnbomrngtnhbnnykhngnhhng,hockhngcvnhhng,nkhnngbnhnhngcholichtiucaCngty.Nubnchabitchctnhbnnyctothnhvnhaykhng,hythamvnviqunl,VinChcocaPhnghocVnPhngocvTunth.

Hnna,miquanhcnhnnilmviccngphikhngnhhngnkhnngbnhnhngcholichtiucaCngty,vphikhngnhhngnmiquanhviclm.Lyquytnhlinquannviclmcnphidatrntrnh,nnglc,thnhtch,knngvkinhnghim.

Theo Quy Tc, th ai l thn nhn ca ti?

Hn phi, cha m, anh ch em rut, ng b, con ci, chu cht, cha m chng/v, hoc bn ni gia cng hay khc phi tnh u c coi l thn nhn. Cng bao gm mi gia quyn no sng chung hay nng ta vo bn, hoc bn nng ta vo h. Ngay c khi giao dch vi cc gia quyn ngoi nh ngha ny, hy cn thn bo m rng mi quan h ny khng cn tr, hoc khng c v cn tr, kh nng bn hnh ng cho li ch ti u ca Cng ty CocaCola.

TH D

Chn nh cung cp

Hi: Cng vic ca ti l chn nh cung cp cho Cng ty. Mt trong nhng nh cung cp ang c cn nhc l cng ty do hn phi ca ti lm ch. Ti c cn thc thi mi bin php phng nga no khng?

p: Trong trng hp ny, quyn li ca bn ti kinh doanh ca hn phi mu thunhoc t nht l c v mu thunvi trch nhim ca bn chn nh thu tt nht cho Cng ty CocaCola. Bn cn phi tham vn vi qun l v Vin Chc o c a Phng. Cch hnh ng tt nht cho bn l khng tham gia vo tin trnh chn nh cung cp, hoc phi rt kinh doanh ca hn phi khi danh sch chn la.

Anh ti

Hi: Anh ti lm vic cho Cng ty X, l mt trong nhng khch hng ca chng ta, nhng anh y khng giao dch vi Cng ty CocaCola. Ti lm vic ti b phn Mi Dch, nhng khng c hp ng no vi Cng ty X. By gi ti c ngh lm qun l b phn giao dch vi Cng ty X. Vy ti cn phi lm g?

p: Bo cho qun l bit v vic lm ca anh bn, v vi cng vic mi ca mnh, bn s c thm quyn giao dch vi Cng ty X. Nu v qun l ny vn mun bn lm vic ti b phn giao dch vi Cng ty X, hy xin vn bn chp thun t Vin Chc o c a Phng.


Mu thun quyn li

26

Qu tng, ba n v chiu i

Khngnhnqutng,banhaychiui,hocmicnnokhc,tkhchhnghaynhcungcpnuiunycthlmhi,hoccvlmhi,nkhnnglyquytnhkinhdoanhkhchquancabncholichtiucaCngtyCocaCola.

Trng hp nhn qu tng, ba n hay chiu i no vt qua gii hn sau y u phi c chp thun bng vn bn ca Vin Chc o c a Phng.

Qu tng

Khngnhnqutnglm,hochalm,btciugchokhchhnghaynhcungcp.

Khngihikhchhnghaynhcungcpphitngqu.

Khngnhnqutngbngtinmthoctngngtinmt,thdnhphiuqutng.

Khngnhnqutngcgitrtrnmcbnhthng.Thdvqutngcthnhnnhcyvithayothungcinbiutrng,hocgiqunhvongynghl.

Cthnhnqutngcnghatngtrng,thdnhvttrngbyvbctngnoctngcngnhnmiquanhkinhdoanh.

CthnhnqutnghayphiugimgichomtnhmngnhnvinnhlmtphntrongthathungiaCngtyvkhchhnghaynhcungcpvsdngngnhcakhchhnghaynhcungcp.

Ba n v chiu i

Khngnhnbanhaychiuilm,hochalm,btciugchokhchhnghaynhcungcp.

Khngihikhchhnghaynhcungcpphimiinhocchiui.

Thnhthongbncthnhnbanvchiuitkhchhnghaynhcungcpnuckhchhnghaynhcungcpcngthamd,vchiphlinquanthvaphitheophongtcaphngvbanvchiuilinquanncngv.Thd,bancngvbnhdnvxemthiuththaotiaphngthngthcthchpnhn.

TH D

Gim gi c bit Nhn vin no ph trch mi quan h ca Cng ty vi kinh doanh du lch nhn mc gim gi ca kinh doanh ny i du lch cho c nhn, gim gi ny khng c sn cho nhn vin khc. Nhn vin ny vi phm iu khon v mu thun quyn li trong Quy Tc khi nhn quyn li c nhn ny.

i du lch v ni gii tr vui th

Nubnckhchhnghaynhcungcpmiidulchrakhithnhphhocnghliquam,hocnnigiitrvuiththdnhThVnHi(Olympics),CpBngThGii(WorldCup),giibanhcnaSuperBowlhocGiiOscar(AcademyAwards),hythamvnviqunlcnnhcxemcldokinhdoanhchnhngbnthamdhaykhng.Nuc,CngtyCocaColasithtinilivnthamd.

T chi qu tng, ba n v chiu i

Nubnctngmnqu,banhaychiuinovtquccgiihnnutrn,hytchimtcchlchsrigiithchrquytccaCngty.Nuvictrliqutnglmchongitngkhchu,hoctrongtrnghpcchtngqulmchokhngthtrli,bncthnhnmnquny,nhngcnphibochoVinChcocaPhngbit.VinChcocaPhngsbnthovibnvcchxtrnhtngmnquchohitthin,hocphnphthaytngmnqulmgiithngtrongcucxschocnhmngnhnvin.

Qu tng, ba n v chiu i cho khch hng v nh cung cp

Qutng,banvchiuichokhchhngvnhcungcpphihtrlichkinhdoanhhpphpcaCngtyvcnphihplvthchhptheotngtrnghp.Lunthngcmviquytcringcakhchhngvnhcungcpvnhnqutng,banvchiui.

KhngdngcphiucaCngtylmqutngnhndanhCngtytrongmitrnghp.

V v nh dng cho c nhn

V xem thi u th thao hoc vo ni gii tr no khc do khch hng hay nh cung cp i th bn s dng cho c nhn, m khng c khch hng hay nh cung cp cng tham d, th c coi l qu tng. Khng c nhn cc loi v ny, tr phi chng c cung cp cho mt nhm ng nhn vin nh l mt phn trong tha thun gia Cng ty v khch hng hay nh cung cp. Cng tng t nh vy khi s dng cng hay nh ngh mt cho c nhn, hoc i du lch c nhn trn my bay t.

Quy tc a phng

Ban qun l n V Kinh doanh v Cng ty ng Chai Lin Hp (Consolidated Bottling Operation), c tham vn vi Vin Chc o c a Phng, c th ban hnh quy tc a phng quy nh cc gii hn c th hn v nhn qu tng, ba n hay chiu i, th d nh hn mc tin ring bit. Mi quy tc a phng u phi bo co cho Vn Phng o c v Tun th, v c ng ti trang web ni b ca Vn Phng o c v Tun th.


Lim chnh khi i x vi ngi khc

Quan h i ngoi ca Cng ty CocaCola thit yu cho thnh cng ca chng ta. Chng ta phi i x cng bng v hp php vi mi ngi m chng ta giao tip.

29 i x vi chnh ph

34 i x vi khch hng, nh cung cp v ngi tiu dng

35 i x vi i th cnh tranh


i x vi chnh ph

Tnh cht ton cu ca kinh doanh chng ta thng i hi chng ta phi giao tip vi vin chc ca nhiu chnh ph khc nhau trn th gii. Cc giao dch vi chnh ph phi tun theo nhng quy tc php l c bit, v khng ging nh khi hot ng kinh doanh vi cc bn t. Hy tham vn vi c vn php l ca Cng ty chc l bn bit, hiu r v tun theo cc quy tc ny.

Nichung,khngtraotngbtcthnochovinchcchnhphtrctiphaygintipcixthunli.Bn phi ly vn bn chp thun trc t c vn php l ca Cng ty trc khi trao tng bt c th no c gi tr cho vin chc chnh ph.PhibomrngmikhontintrnycghiliyvchnhxcvotrngmcthchhpcaCngty.

Chng hi l

Nhiuqucgia,nhHoaKvVngQucAnh,thngquaiulutbuctihilvinchcchnhph.Hnhphtkhiviphmcclutnycthrtnng,baogmphtvchngcnhnvcngty,vngayctgiam.

Nghim cm hi l

Hilltraotngbtcthnocgitrchovinchcchnhphnhhngnthmquynquytnh.Thdvhnhvihilnhatinchovinchcchnhphchthinvkhilyquytnhchnthuhocvngiquanhkinhdoanh,nhhngnktqukimtonhaythanhtracachnhph,hoctcngnlutthuhayiulutkhc.Cckhontintrkhcchovinchcchnhphcngcthbbuctihiltimtstanxtx.HythamvnvicvnphplcaCngtyvcciulutchnghilaphng.

29

Bt c th no c gi tr

Cm t ny theo ngha en c ngha l bt c th no c th c gi tr cho vin chc chnh ph, bao gm tin mt, qu tng, ba n, chiu i, c hi kinh doanh, sn phm ca Cng ty, cung cp vic lm v nhiu th na. Khng c hn mc tin no; bt c s tin no cng b coi l hi l.

o lut v hnh vi hi l ngoi quc ca Hoa K

Do Cng ty CocaCola c thnh lp ti Hoa K nn o Lut v Hnh Vi Hi L Ngoi Quc ca Hoa K (U.S. Foreign Corrupt Practices Act), nghim cm hi l cho vin chc ca cc chnh ph khc, p dng cho ton th nhn vin trn th gii. Hy tham vn vi c vn php l ca Cng ty v cc iu lut a phng ph tri no hin dng.



30

i x vi chnh ph Chng hi l (tip tc)

Vi loi qu c th chp nhn

Cthcphptngviloiqucgitrchovinchcchnhphtrongvitrnghpngoilnghimngtnhtnh.Cnlyvnbnchpthuntcvnphplcacngtytrckhithanhtonbtckhontinnonhvy.Trongmtstrnghp,cvnphplcthcpvnbnchpthunkhng,chovicucgiaotipcnnhrvivinchcchnhph.Hnna,nhnvincngphithamvnvivinchcGiaoTvThngTinCngCng(PublicAffairs&Communication)nophtrchvquanhvichnhphbomrnghhnhngtheongchnhschvhngdnvquanhvichnhphcaCngty.

Thu vin chc chnh ph

Cngtycththuvinchcchnhphthchindchvnocmcchkinhdoanhhpphp,vkhngmuthunvinhimvcavinchcchnhph,chnghnnhthumtsquancnhsthtcalmvicbovanninhtibuihithocaCngty.MiquytnhthunhvyphicchpthuntrctcvnphplcaCngty.

Tin tr khng ng t tam nhn

Cngtyv/hocnhnvincahcthphichutrchnhimvvichiltbnthbahocbntvnlmidinchoCngty.PhicbitcnthnkhinhgibnthbackhnngsgiaotipvichnhphnhndanhCngty.Bnkhngcthubnthbahaybntvnnubntinrngbnthbahocbntvnnymunhilvinchcchnhph.Hnna,cngphibomrngttcbnthbavbntvnungtuntheoQuy Tc o c Kinh doanh cho Nh Cung Cp ca Cng ty CocaCola,ccciukhonchnghil.

ThamkhoChnh Sch Chng Hi L bitthmchititvhngdnatinchovinchcchnhphvlinhvitamnhn.

Ai l vin chc chnh ph?

Nhn vin ca mi c quan chnh ph hay do chnh ph iu qun khp ni trn th gii

ng phi chnh tr v nhn vin ng

ng vin cho chc v chnh tr

Nhn vin ca t chc quc t cng cng, th d nh Lin Hip Quc

Bn c trch nhim phi bit r ngi m bn giao dch c l vin chc chnh ph hay khng. Khi cha bit chc, th hy tham vn vi c vn php l ca Cng ty.

TH D

Biu hin thin

Hi: Vin thanh tra sc khe cng cng n mt xng sn xut ca Cng ty. Ti c th trao tng mt thng sn phm cho vin thanh tra ny biu hin thin khng?

p: Khng. Bn khng bao gi c trao tng bt c th no c gi tr cho vin chc chnh ph khi cha c c vn php l ca Cng ty chp thun trc. C vn php l s bo cho qu v bit rng vic trao tng sn phm, hoc bt c th no khc c gi tr, cho vin thanh tra sc khe trong cc trng hp ny c xem l hnh vi hi l nh hng n cuc duyt xt ca vin thanh tra.

Tng thm tin hoa hng

Hi: V c vn m Cng ty thu h tr trong quan h vi chnh ph va mi yu cu chng ta phi tng thm nhiu tin hoa hng. Ti nghi ng v c vn ny c nh chuyn s tin ny cho vin chc a phng. Vy ti cn phi lm g?

p: Lp tc trnh bo ngay mi nghi ng ca bn cho c vn php l ca Cng ty. Khng chi tr khon tin ny cho v c vn cho n khi Cng ty iu tra xong mi quan tm ca bn.

Tin tr nc

Tin tng tr nc, l mt s tin nh tr cho vin chc chnh ph nc ngoi Hoa K h gii quyt nhanh chng hoc ph duyt cc th tc hay dch v nm ngoi thm quyn, th d nh ly giy php thng thng hoc dch v in thoi, u b cm.

Nu bn tr tin tr nc thng xuyn cho vin chc chnh ph ngoi Hoa K hoc gp trng hp m bn ngh rng c th b bt buc tr tin tr nc, xin lin lc vi c vn Php l ca Cng ty ngay.



32

i x vi chnh ph (tip tc)

Hot ng chnh tr

CngtyCocaColakhuynkhchcnhnthamgiavohotngchnhtrtheocchphhpvimiiulutlinquanvhngdncaCngty.

Hot ng chnh tr c nhn

Cngtykhngbihonchonhnvinhhotngchnhtrcnhn.

Quanimchnhtrcnhnhoclachnnggpchnhtrcabnkhngcnhhngncngviccamnh.

KhngsdngdanhtinghaytisncaCngty,kcthigianlmviccabn,htrchocchotnghayquynlichnhtrringcamnh.

Nudnhngchaynhnmtchcvcngcng,bnphiccvnphplcaCngtychpthuntrc.

ng gp chnh tr ca Cng ty

nggpchnhtrcaCngtyphi:

Theongiulutaphng;

cphduyttheongTh Tc y Quyn;v

Ghiliyvchnhxc.

Bn b tham gia chnh tr

Hi: Bn ti ang ng c chc v chnh tr, v ti mun gip vn ng tranh c. iu ny c c php khng?

p: C. Hot ng chnh tr c nhn l vic ring ca bn. Ch phi chc rng bn khng s dng ti nguyn ca Cng ty, k c thi gi, in th hay thng hiu ca Cng ty, vn ng tranh c.

33

Thng tin v hn ch giao dch v ty chay

Thng tin chi tit v lnh hn ch giao dch ca Hoa K c hiu lc vo mi thi gian nh c ng ti trang intranet ni b ca Vn Phng o c v Tun th. Nu c mi thc mc no v nhim v ca Bn trong lnh vc ny, k c lnh hn ch giao dch do cc chnh ph khc p t, hy lin lc vi c vn php l ca Cng ty.

Hn ch giao dch

CngtyphitunthmihnchgiaodchvcuctychayhinhnhdochnhphHoaKpt.HnchnynghimcmCngtythamgiavovihotngkinhdoanhnhtnhticcqucgiacnhr,vvicccnhnvkinhdoanhcnhr.Cchnchnybaogm,chnghnnhcmgiaodchvicctchckhngbhocnhngkbunlumatynhr.Hnhphtkhikhngtunthcthrtnng,baogmphtvvtgiamchonhngkchutrchnhim,vCngtycthbcmthamgiathmnatrongvigiaodchnhtnh.

CngtycngphituntheoiulutchngtychaycaHoaK,nghimcmcccngtythamgiavomicuctychayquctnochacchnhphHoaKphchun.



34

i x vi khch hng, nh cung cp v ngi tiu dng

Cng ty qu trng mi quan h hp tc vi khch hng, nh cung cp v ngi tiu dng. Phi i x vi cc i tc ny theo cch ging nh chng ta mong mun c i x.

Lunixcngbngvikhchhng,nhcungcpvngitiudng,tntrngviihmtcchtrungthc:

Khngthamgiavocchotngkhngcngbng,ladihocsaitri.

Luntrnhbysnphmcacngtytheocchtrungthcvthngthn

ngngh,hahnhoccungcpbtcnhnggchokhchhnghocnhcungcptraoilithkhngthchhpchocngty.

ChngtamongmunnhcungcpkhngthcthihnhngnotringcvinguyntccaQuyTcny.Do,ngichqunmiquanhvitngnhcungcpcnphibomtntrngtritQuyTcocKinhdoanhchoNhCungCpcaCngtyCocaCola,vyliukintrongthathunvinhcungcp.

TH D

Bo co di dng

Khch hng yu cu gim c iu hnh mi dch lp mt bo co y v chi tit, c thng tin v sn phm, phi c gng ht sc mi hon tt. Nhng gim c iu hnh mi dch ny li lp bo co bng d kin gi mo, nhanh chng hi p cho khch hng. Cc hnh ng ny l cch i x khng trung thc v khng cng bng vi khch hng.

Bui hp mt khch hng

Hi: Ti tham d bui hp mt khch hng vi mt nhn vin khc ca Cng ty, v ngh rng nhn vin c pht biu gi di v kh nng ca chng ta. Vy ti cn phi lm g?

p: nh chnh iu sai st ngay ti bui hp mt (nu c). Nu khng thc hin c iu , hy trnh by vn vi nhn vin , qun l ca bn, hay vin chc no khc c thm quyn ca Cng ty sau bui hp mt, v bo m rng Cng ty ci chnh mi ng nhn ca khch hng. Nu bn pht hin ng l nhn vin c la di khch hng, th h vi phm Quy Tc.

35

i x vi i th cnh tranh

Phi cn thn khi i x vi i th cnh tranh,v thu thp thng tin v h. C nhiu iu lut khc nhau iu qun cc mi quan h t nh ny.

Lut cnh tranh

CngtyCocaColacnhtranhcngbng,vtunthmiiulutcnhtranhhindngtrnthgii.Cciulutnythngphctp,vthayinhiugiaccqucgiacvphmvibaoqutlnkhuvcalcachng.Cchixngphptiqucgianynhngcthlitriphptiqucgiakia.Hnhphtkhiviphmcthrtnng.

Do,CngtybanhnhHng Dn Tun th Lut Cnh Tranh hindngtinhiukhuvckhcnhautrnthgii.NhnvincnphithamvnvicvnphplcaCngtyvtracuHngDnnyhiurcciulutcnhtranhringbitvchnhschhindngchocciulut.



36

i x vi i th cnh tranh (tip tc)

Thng tin tnh bo v i th cnh tranh

Cngtykhuynkhchnhnvinnnthuthp,chiasvsdngthngtinvithcnhtranhcachngta,nhngchthchiniunytheocchhpphpvhpoc.CngnhCngtyqutrnggitrvbovthngtinkhngcngbcaringCngty,chngtaphitntrngthngtinkhngcngbcacccngtykhc.

Cch thu thp thng tin tnh bo c th chp nhn

Thuthpthngtinvithcnhtranhquathngtincngcngsnchoccuciutraphhpocliucthchpnhnc.Chnghnbncththuthpvsdngthngtintccngunnh:

Hscngkhaisncnpchocccquanchnhph

Bidinthuytcngkhaicagimciuhnhcngty

Ccbocothngnin

Bochcngnhccbibovcngbtrongtpsanthngmi

Bncngcththamvnvitamnhnvithcnhtranhcachngta,hocnhnthngtintnhbovithcnhtranhdotamnhncungcp,viiukinltamnhnkhngcnghavphplhaybnghpnglkhngctitlthngtinny.

Cc hot ng b nghim cm

Ccgiihncnbnsauypdngchocchchngtathuthpthngtintnhbovithcnhtranh:

Khngthamgiavomihotngtriphphocbcmnothuthpthngtinvithcnhtranh.iunybaogmtrmcp,laivngnicm,ngheln,nghelninthoi,tnhpmyinton,xmphmit,hil,trnhbysailc,hoctmkimquathngtinrc.

Khngnhn,titlhaysdngthngtintnhbovithcnhtranhmbnbithocnghrngtitlchobnlviphmthathungibomtgiatamnhnvimttrongccithcnhtranhcachngta.

ThamkhoChnh Sch Thu Thp Thng Tin v i Th Cnh TranhbithngdnchititvlinlcvicvnphplcaCngty.

37

TH D

Cu ch nhn

Hi: Chng ta va thu dng mt nhn vin lm vic rt gn y cho mt trong cc i th cnh tranh ca chng ta. Ti c th hi nhn vin ny thng tin v i th cnh tranh ca chng ta khng?

p: Hy tham vn vi c vn php l ca Cng ty trc khi hi nhn vin ny bt c iu g v cng vic kinh doanh ca cu ch nhn. Khng bao gi hi cu nhn vin ca i th cnh tranh v mi thng tin no m ngi c ngha v php l khng c tit l. iu ny bao gm b mt thng mi, cng nh hu ht thng tin gi bo mt khc ca i th cnh tranh.

ngh ca i th cnh tranh

Hi: Khi ti chun b ngh mt gii php giao dch vi khch hng, th h a cho ti mt bn ngh ca i th cnh tranh ca chng ta chng ta c th p ng. Ti c th nhn bn ny khng?

p: C th. Trc tin, hi xem khch hng c b cm chia s thng tin ny theo tha thun bo mt khng. Nu khch hng xc nhn rng h khng c ngha v bo v thng tin ny, th bn c th nhn. Sau khi bn nhn bn , nu n c nh du confidential hay proprietary,hy tham vn vi c vn php l ca Cng ty trc khi tit l hay s dng thng tin ny.


Ph lc

39 Thi hnh Quy Tc

41 Ch gii

43 Ti nguyn

Quy Tc o c Kinh doanh c n nh bo m nht qun vi cch t hnh x ca nhn vin trong ni b Cng ty, v cch i x ca h bn ngoi Cng ty. Phng thc x tr cc vi phm Quy Tc kh nghi c hoch nh bo m nht qun vi cch gii quyt trong ton b t chc.

Khnghcbquytcnocthbaoquthtmitrnghp.Cchngdnnycththayikhicnthittuntheoiulutaphnghochpng.

Trch nhim

yBanoc&TunthchutrchnhimthihnhQuyTc,cngvisgimstcaGimcTiChnh,TngCVnvyBanKimTon(AuditCommittee)thucBanGimc.yBanocvTunthgmccvlnhocaocpidinchobanqunlcngnhiuhnhcacngty.

iu tra vi phm Quy Tc kh nghi

CngtyghinhnmitrnhbovviphmQuyTcnghimtrngkhnghivquyttmiutrabomtvthuomicobuc.VinchcKimTon,TiChnh,PhpL,oc&TunthvAnNinhChinLccaCngtyucththchinhocphtrchccviutravviphmQuyTc.NhnvinnobiutravviphmQuyTckhnghiucchiiutrntrckhilymiquytnhsaucngno.Cngtytuntheothtckhiuniaphngnimthtcnypdng.

Quyt nh

yBanocvTunthlyttcccquytnhvviphmQuyTcvbinphpklut,nhngcthyquynviloiquytnhchobanqunlaphng.NginobxtthyviphmQuyTcucthxinxtliccquytnhvviphmvbinphpklut.

Hng Dn Cch X Tr Cc Vn v Quy Tc o c Kinh doanhbitthmchititvthtciutravlyquytnhvviphmQuyTc.cmtbnHngdn,xinlinlcviVnphngoc&Tunth.

Thi hnh Quy Tc


Thi hnh Quy Tc

40

Thi hnh k lut

CngtycgngthihnhkluttngxngvibnchtvhoncnhcatngvicviphmQuyTc.Ccviphmctnhchtnghimtrnghnsbnhchcngvicmkhngtrlng;mthocgimchitnglng,tinthnghayphnthngquynlachncphn;hocbuivic.

KhinhnvinbxtthyviphmQuyTc,thscchthchvquytnhsaucng,vmtbncamithkhintrch,tronghsnhnvincanhnvinlmtphntronghsvnhvincah.

Bo co v quyt nh v kt qu iu tra v vi phm Quy Tc

Theonhk,VnPhngocvTunthsbocottcccviutraangtinhnhvquytnhsaucngvviphmQuyTc,kcnhngbinphpklutthihnh,chobanqunlcaocpcaCngtyvyBanKimToncaBanGimc.VnPhngocvTunthcngngthdtiubiuvccvviphmQuyTc,nhngkhngnudanhtnhngiviphm,titrangintrenetnibcaVnPhngocvTunthgiodcnhnvin.

Ch k v bn xc nhn

TtcnhnvinmiuphiktnvomuxcnhnxcnhnrnghcckQuyTcocKinhdoanhvngtuntheocciukhontrongQuyTcny.ihitonthnhnvinphiinbnxcnhntngttrncnbnnhk.KhngcQuyTchockhngktnvomuxcnhnthvnkhngmintrchonhnvinkhitunthQuyTc.

Min tr

MintrbtciukhonnotrongQuyTcnychovinchccaCngtyphicchpthuncaBanGimchayybandobannybnhimvphikhaitrnhngaynchngmctheoquynhcaiulut.

41

Ch gii

Ch Gii nh ngha mt s thut ng dng trong Quy Tc o c Kinh doanh. Nu cc nh ngha ny hoc t ng hay cm t no khc dng trong Quy Tc vn kh hiu, xin tham vn vi Vin Chc o c a Phng hoc Vn Phng o c v Tun th.

Bt c th no c gi tr (Anything of value)Btcthnocthcgitrchovinchcchnhph,baogmtinmt,qutng,ban,chiui,chikinhdoanh,snphmcaCngty,cungcpviclmvnhiuthna.Khngchnmctinno;btcstinnocngbcoilhil.

i th cnh tranh (Competitor) ChdngchomcchcacciukhonMuThunQuynLivThngTinTnhBoviThCnhTranh,ithcnhtranhcnghalmikinhdoanhhaychthnokhcngoiCngtyCocaColahocmttrongccchinhnhhaycngtyngchaicaCngty,snxuthocbnsmithcungkhngcchtcnhaythcungmc,hocmikinhdoanhhaychthnoangtchccmunthchinhotngny.

ng Dy o c (EthicsLine)DchvtrnhbocaCngty,dotamnhniuqun,nhnvinvngikhccthnuthcmchaytrnhbymiquantmvQuyTcocKinhdoanhhocccvnocvtunthkhc.

Hi l (Bribe) Traotngbtcthnocgitrchovinchcchnhphtcngnthmquynquytnh.iulutaphngcthnnhmtnhngharrnghntimtsnixtx.

Khch hng (Customer) MikinhdoanhhaychthnomCngtyCocaColahocmttrongccchinhnhhaycngtyngchaicaCngtybnsnphmmchocthnhphmmangthnghiuCngtyCocaColachoh.CcchinhnhcquynngchaicsnphmmangthnghiuCngtycngccoilkhchhng.

Nh cung cp (Supplier) MinginobnsnphmhaycungcpdchvchoCngty,baogmcccvn,nhthuvil.nhnghanycngkcminhcungcpnomCngtyangtchcccnnhcchnh,ngayckhicuicngthkhngkinhdoanhnocchn.

Ti sn ca Cng ty (Company assets) Baogm,trongsnhngthkhc,ngnquhaysnphmcaCngty,gilmvicvsnphmtoratnhnvin,hthngmyintonvnhuliu,inthoi,thitblinlcvtuyn,mysaochp,vxembuihanhcvthiuththao,xeccaCngty,thngtincquynvthng hiucaCngty.

Thm quyn khi giao dch vi mt Cng ty (Discretionary authority in dealing with a company) ThmquynnynhhngnvicchnnhcungcpcaCngtyhocnhhngngknmiquanhcaCngtyvikhchhngvnhcungcp hinti.


Ch gii

42

Thn nhn (Relative) Hnphi,cham,anhchemrut,ngb,conci,chucht,chamchng/v,hocbnnigiacnghaykhcphitnh,cngnhmigiaquynnokhcsngchunghaynngtavobn,hocbnnngtavoh.

Thng tin khng cng b (Nonpublic information) MithngtinnomCngtykhngtitlhocsncchocngchng,cthbaogmthngtinlinquannnhnvin,phtminh,hpng,bnhochnhschlcvkinhdoanh,thayinhiutrongbanqunl,khaitrngsnphmmi,spnhpvmualikinhdoanh,tnhnngkthut,gic,ngh,dliutichnhvchiphlmsnphm.

Thng tin quan trng khng cng b (Material nonpublic information) Thngtinquantrngkhngcngblthngtindnhhngnquytnhcanhutvmua,bnhocgilichngkhoncamtcngty.ChnghnnhspnhphaymualingklinquannCngty,ktqulitchocsnlngcaCngtytrckhicngb,vthayiquynchotrongbanqunlcaocpcaCngty.Nhiuthkhccngcthquantrong.Nubnchabitchcthngtinkhngcngbmmnhbitccquantrngchongiuthaykhng,hythamvnvicvnphplcaCngty.

Thng tin tnh bo v i th cnh tranh (Competitive intelligence) Thngtinvithcnhtranhcachngta.

Tin tr ncakhontinnhchovinchcchnhphhgiiquytnhanhchngccthtchaydchvkhngthucthmquyncah,thdnhlygiyphpthngthnghocdchvinthoi.

y Ban o c v Tun th (Ethics & Compliance Committee)Mtybangmccvlnhocaocpidinchobanqunlcngnhiuhnhcacngty,chutrchnhimthihnhQuyTcocKinhdoanh.

Vin chc chnh ph (Government officials) Nhnvincamichnhphkhpnitrnthgii,ngaycnhnvincpdihocnhnvincakinhdoanhdochnhphiuqun.Thutngnycngkcngphichnhtrvvinchcng,ngvinchochcvchnhtr,vnhnvincatchcquctcngcng,thdnhLinHipQuc.

Vin Chc o c a Phng (Local Ethics Officer) NhnvintiTpon,nVKinhdoanhhoccpuTngChai,cyBanocvTunthvlnhokinhdoanhlinquancngbnhim,cquynbanhnhvnbnchpthunchocchotngtheoQuyTctrongcclnhvcvMuThunQuynLivTiSncaCngty.CthtmdanhschVinChcocaPhngtitrangwebnibcaVnPhngocvTunth.

43

Ti nguyn

a im mng li mng ni b ca Vn Phng o c v Tun th

CngtyctrangwebnibcaVnPhngocvTunthngthngtinchititvQuyTc,ccchnhschvhngdn,hunluyn,cngnhnhngvnocvtunth.NubnkhngcthitbngnhpvomngnibcaCngty,hythamvnviqunl,idinBanTiNguynNhnS,cvnphplcaCngtyhayVinChcocaPhng,hoclinlcviVnPhngocvTunthbitthmchitit.

Cc chnh sch v hng dnQuyTcocKinhdoanhkhngthgiiquythtttccchhnhxnilmvic.CngtycngcthmccchnhschvhngdnphtrihngdncthvccvntrongQuyTchocgiiquytcchhnhxchaccptrongQuyTc.Diylitknhiuchnhschtrongsny.TtcccchnhschnysnctitrangwebnibcaVnPhngocvTunth.

AcceptableUsePolicy(Chnhschvcchsdngcthchpnhnc)

AntiBriberyPolicy(Chnhschchnghil)

CodeofBusinessConductforSupplierstoTheCocaColaCompany(QuyTcocKinhdoanhchoNhCungCpcaCngtyCocaCola)

CompetitionLawGuidelines(Hngdntunthlutcnhtranh)

CompetitiveIntelligencePolicy(Chnhschthuthpthngtintnhbovithcnhtranh)

DelegationofAuthority(Thtcyquyn)

DirectorAppointeeGuidelines(Hngdnvngicbnhimgimc)

GuidelinesforHandlingCodeofBusinessConductMatters(HngdncchxtrccvnvQuyTcocKinhdoanh)

InformationProtectionPolicy(Chnhschbovthngtin)

InsiderTradingPolicy(Chnhschgiaodchnib)

PrivacyPolicy(Chnhschvringtcnhn)

Travel&EntertainmentPolicy(Chnhschvidulchvchiui)

WorkplaceRightsPolicy(Chnhschquynhnnilmvic)


Ti nguyn

44

Vn Phng o c v Tun th

VnPhngocvTunthsnsnggiipmithcmcvQuyTchayccchnhschtunthcaCngty,hocbnthomimiquantmcabnvccviphmQuyTckhnghi.

TocontacttheEthics&ComplianceOffice:

Gis+14046765579

[email protected]

Giinsao(fax)ns+14045985579

Gin:Ethics&ComplianceOffice(VnPhngocvTunth) TheCocaColaCompany OneCocaColaPlaza Atlanta,Georgia30313USA

Sdngng Dy o c EthicsLine tiwww.KOethics.com,hocgiinthoiminphbngcchdngmsgicngtitrangweb.

2012TheCocaColaCompanyE Intrngiytich100%tgiyphthicangitiudng.

ocv TunHnhTh

Hot ng lim chnh.

Trung thc.

Tun theo iu lut.

Tun th quy tc.

C trch nhim.

Cng ty Coca-Cola c thm quyn b tc, sa i hoc chm dt Quy Tc ny vo bt c lc no v v mi l do.

The REAL Thing - The RIGHT Way

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Quy Tắc Đạo Đức Kinh Doanh - CocaCola