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Retailing Management - February 2011

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  • AnnouncingthepublicationofLEVYWEITZRetailingManagement,8e

    Enhanced,revised,andupdatedthroughout,thispowerfulrevisionaddressesexcitingnewtrendsintheindustrytoprepareyourstudentsfortherealitiesofretailinginthe21stcentury.Noothertextgivesyousuchastrongmixofconceptual,descriptive,andhowtocoverage,andnoothertextisaccompaniedbysuchawiderangeofteachingandlearningresources,includingConnectMarketing,theleadingonlineassignmentandassessmentsolutionforbusinesscourses,availableforthefirsttimewithLevy/Weitz.Thisnewsletterprovidesteachingtipsandsummarizesarticleabstractsforcasediscussionsforthefollowingtopics:

    Someday,StoreCouponsMayTapYouontheShoulder(Chapter16) MoreConsumerManufacturersSellingOnline,CompetingwithRetailers(Chapter13) HighCourtSplitsEvenlyinCostcoCase(Chapter13) How2010TechChangedRetailForever(Chapter15) LuxurygoodsSellersTailoringBusinesstoAirportShoppers(Chapter7) OnlineBazaarBuildsonitsBasewithSenseofCommunity(Chapters3and5) RetailersLoosenUponReturns(Chapter18) AToughSellatSears(Chapter5) TargetGetsPersonalwithAssociates(Chapter16) WallStreetAnalystHitstheStores(Chapters5,13and14) InTheseLeanDays,EvenStoresShrinkandTargetKeepsSmallerFormatsinSpotlight

    (Chapter17)

    CanDepartmentStoresKnockOffFastFashionStrategy?(Chapter12)Ifyouareinterestedinthetextbookpleasevisitwww.mhhe.com/levy8e.Simpleregistrationisrequiredtogainaccesstothenewslettersandotherinstructormaterials.Ifyouwouldliketoseethisnewsletterandthepreviouseditions,goto:http://www.warrington.ufl.edu/mkt/retailcenter/research/publications.asp

    February Newsletter for Instructors 2011

    COMMENTS? CONTACT US

    http://www.mhhe.com/levy8ehttp://www.warrington.ufl.edu/mkt/retailcenter/research/publications.aspmailto:[email protected]?subject=Newsletter%20Comment

  • TeachingTipsClassDiscussion

    RetailerstoWorkforFortuneMagazine,February7,2011

    Havestudentsreviewthecommentsaboutthebestretailerstoworkforandpreparetodiscusswhytheseretailershaveearnedthisrecognition.Usewithchapters5,9,and16intheseventhedition.

    http://money.cnn.com/magazines/fortune/bestcompanies/2011/index.html

    http://www.retailwire.com/Discussions/Sngl_Discussion.cfm/15029

    Fortunemagazineannuallistofthe100BestCompaniestoWorkForhasanumberofretailers.ThetopretaileronthelistisWegmansat#3;Wegmansshowsitcaresaboutthewellbeingofitsworkersasmuchasitscustomers.In2010,itcoveredthecostsfor11,000employeeswhotookpartinachallengetoeatfivecupsoffruitandvegetablesadayandwalkupto10,000stepsadayforeightweeks.Another8,000tookadvantageofhealthscreeningsthatincludedaflushotandH1N1vaccine.

    ThesecondhighestrankedretailerwasZappos,cominginat#6.Themagazinesaidits"quirky,happycultureremains"despiteitssaletoAmazon.com.Freelunchesandvendingmachinesandacompanycommitmentto"createfunandalittleweirdness"areamongZappos'guidingprinciples.

    CominginthirdamongretailerswasREI.Employeesreceive50to75percentdiscountsonfullpriceREIbrandedmerchandise,freeskisandkayaksrentals,andanannualgiftofREIgear.After15yearswiththecompany,employeesareentitledtoafourweekpaidsabbatical,otherretailerslandingonthelistincluded:

    NugentMarket(8)RalliesareaneverydayeventatthisninestoreNorthernCaliforniasupermarketchain,wheremanagementusesabigflatscreencomputermonitorineachstoretodeliverimportantinformationaboutproducts,messagesfromtheleadershipteam,employeeawards,andpumpupthetroops.Employeeswhowatchdiligentlycanberewardedwithbonusesthatrangefrom$20to$1,500.Universalperk:everyonereceivesa10%discountonstorepurchases.JMFamilyEnterprises(16).TheToyotadistributorreinstatedbenefitsthathadbeencuttocopewiththefinancialcrisis(andtheToyotarecall).Thecompanyalsohassevenhealthcenterswithdoctors,nurses,andphysicaltherapistsandanonsitepharmacy

    http://money.cnn.com/magazines/fortune/bestcompanies/2011/index.htmlhttp://www.retailwire.com/Discussions/Sngl_Discussion.cfm/15029

  • StewLeonard's(18):Thisfamilyownedsupermarketdoesn'tgivespecialtreatmenttorelatives.The"13thirdgenerationmembers"whoworkatStew'shadtofindemploymentwithothercompaniesaftercollegebeforereturningtothefamilybusiness.Theirfirstjob?Workingtheregister.

    ContainerStore(21):Thefocushereisontraining.Firstyear,fulltimeemployeesneedtologaminimumof263traininghours.Thechainisalsocreditedforitscomparativelyhighpaywithfulltimesalesclerksalariesaveraging$44,000.

    WholeFoodsMarket(24):Companyemployeesgetbehindthechain'sgoalofpromotinghealthierlifestyles.Newhiresgeta20percentdiscountoffallitemsinthestoreandthosemeetingthegoalsofthecompany'shealthylivingchallengegetupto30percent.

    BuildABearWorkshop(48):Parttimersgethealth,dental,andvisionbenefits,whileHQstaffenjoyonsiteyogaandZumbaworkoutclasses.

    PublixSupermarket(67):Oneof13companiestolandaspotonthislisteveryyear,thesupermarketchainisthelargestemployeeownedcompanyinthenation.

    Nordstrom(74):Theupscaledepartmentstore,accordingtoFortune,"continuestolivebyitsonesentencedoctrine:'Usegoodjudgmentinallsituations.'"

    MensWarehouse(87)Endofyearpartiesareatraditionatthechainof1,213men'sclothingstoresandleadingtuxedorentalservice.(Naturally,they'reblacktie.)

    Aropostale(94):Withfouroutoffiveemployeesattheteenapparelchainunder25,Fortune

    ShortVideosAvailableontheWeb

    WholeFoodsandContainerStoreCEOtalkaboutemploymentstrategies

    http://money.cnn.com/video/news/2011/01/19/f_bctwf_whole_foods_hires.fortune/

    http://money.cnn.com/video/news/2011/01/25/f_BCTWF_TCS_tour.fortune/PrivacyontheWebNewcompaniesshowconsumerstheinformationthatisbeingtrackedaboutthemonline.Consumerscanalsochangetheinformationthatislistedaboutyou.

    UsewithChapter3,MultichannelRetailing. 5:18minutes http://online.wsj.com/video/moreclearcutprivacyoptionsforwebusers/6EE0FFE0A1FE

    45F5924ACFD0E821D3C0.htmlGoogleAdsRetailersusingGoogleAdsshouldstrategizebeforeusingGoogleAdwords.

    http://money.cnn.com/video/news/2011/01/19/f_bctwf_whole_foods_hires.fortune/http://money.cnn.com/video/news/2011/01/25/f_BCTWF_TCS_tour.fortune/http://online.wsj.com/video/more-clear-cut-privacy-options-for-web-users/6EE0FFE0-A1FE-45F5-924A-CFD0E821D3C0.htmlhttp://online.wsj.com/video/more-clear-cut-privacy-options-for-web-users/6EE0FFE0-A1FE-45F5-924A-CFD0E821D3C0.html

  • UsewithChapter3,MultichannelRetailing,andChapter16,RetailCommunicationMix. 2:17minutes http://video.forbes.com/fvn/cmo/addparishiltontoyourkeywords

    DirectSalesinBrazilLOrealissuccessfulinBrazilfromdirectselling.

    UsewithChapter2,TypesofRetailers,andChapter19,CustomerService. 3:52 minutes http://online.wsj.com/video/makeupgetsamakeoverinbrazil/46382D5B42C3

    418EA1D3A0DD61908F28.html FreeShippingManyonlineretailersareofferingfreeshippingwithoutminimumpurchasevalues.

    UsewithChapter3,MultichannelRetailing,andChapter15,RetailPricing. 3:51minutes http://online.wsj.com/video/digitswillyoueverpayforshippingagain/6D08F24F

    FAC940E1A1C83BEE7F622061.html

    AdditionalMaterialforTeachingRetailClasses Anewwebsite,partoftheUniversityofFloridaMillerCenterforRetailingEducationandResearch,providesmaterialsforretailclassinstructorsincluding:

    Ninesyllabifrominstructors Classroomexercises Teamprojects PowerPointslides Copiesofthisnewsletterandpreviousissues Listofretaillinks,casesandvideos

    Thewebsiteisavailableathttp://warrington.ufl.edu/mkt/retailcenter/teachretail/Pleaseconsidersharingyourmaterialswithotherinstructorsthroughthiswebsitebysendingyourcoursesyllabi,classroomexercises,projects,teachingtypes,[email protected]@babson.edu

    http://video.forbes.com/fvn/cmo/add-paris-hilton-to-your-keywordshttp://online.wsj.com/video/makeup-gets-a--makeover-in-brazil/46382D5B-42C3-418E-A1D3-A0DD61908F28.htmlhttp://online.wsj.com/video/makeup-gets-a--makeover-in-brazil/46382D5B-42C3-418E-A1D3-A0DD61908F28.htmlhttp://online.wsj.com/video/digits-will-you-ever-pay-for-shipping-again/6D08F24F-FAC9-40E1-A1C8-3BEE7F622061.htmlhttp://online.wsj.com/video/digits-will-you-ever-pay-for-shipping-again/6D08F24F-FAC9-40E1-A1C8-3BEE7F622061.htmlhttp://warrington.ufl.edu/mkt/retailcenter/teachretail/mailto:[email protected]:[email protected]

  • Someday,StoreCouponsMayTapYouontheShoulderRandallStross,NewYorkTimes,December25,2010UsewithChapter16,RetailCommunicationsStrategyTechnologyinnovationsfromtheInternettonewsmartphonesapplicationsaretransformingcouponclippingtocouponclicking.But,whilethegoalisforcouponavailabilitytokeeppacewithchangingconsumerhabitsforreceivinginformation,manufacturershavetobalanceconveniencewithbottomlinesandconsumerpreferences.Ifdiscountsaretooaccessible,customerswillingtopayfullpricewilltakeadvantageofreductions,andretailerswillseetheirmarginsshrink.Ifdeliverymechanismsaretooannoying,eventhecommittedbargainshopperwillshundeals.WhilethevastmajorityofredeemedcouponsarestillsnippedfromSundaynewspapersupplements,theuseofcouponsdistributedonlineisgrowing.Consumerscansearchfor,download,andprintdealsatanytime.Butthisapproachstillrequirespaper,scissors,andtheslighthassleofrememberingtotakethecoupontothestore.Neweralternativesincludedownloadingcouponstoaretailersloyaltycardoraccessingcouponsviasmartphone.Thesecondoptionallowsconsumerstoselectandsavecouponsthemselvesor,withapplicationslikeGroceryiQ,GroceryGadgetandGroceryPal,toautomaticallyreceivecouponsontheirphonesgrocerylistapp.Thenewdealdistributiontechniquesarechangingthedemographicsofcouponredemption,bringinginyoungershoppersandmoremen.Butmanufacturersarelookingforadditionalenhancementsthatwillcapturenewcustomerswithoutofferingreductionstoshopperswillingtopayfullprice.Thenextstepappearstobecouponsdeliveredtohandhelddevicesbasedonaconsumersgeographiclocationinastore.Thusawomanpassingthedairyaislemightreceiveacoupongoodonagallonofmilk,whileanothershopperincannedgoodsreceivesaspecialpriceoncreamedcorn.Previouspurchasinginformationstoredinadatabasecouldensureshoppersdontre

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