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RONG YU PHARMACEUTICALS LIMITED RONG YU PHARMACEUTICALS LIMITED RONG YU PHARMACEUTICALS LIMITED RONG YU PHARMACEUTICALS LIMITED
((((ASX: RY8ASX: RY8ASX: RY8ASX: RY8))))
ASX IPO Presentation
November 2017
Lead Manager
DISCLAIMERDISCLAIMERDISCLAIMERDISCLAIMER
This presentation (the Presentation
PresentationPresentation
Presentation) is provided by Rong Yu Pharmaceuticals Limited (Company
CompanyCompany
Company or RY
RYRY
RY8
88
8). The Presentation is to be treated as confidential information.
The recipient must not copy, reproduce or distribute the Presentation to any person, other than where expressly agreed with the Company. The Presentation is
provided solely for the information of the Recipient and is to be used only to assist the Recipient to evaluate its potential participation in a transaction.
Limited
LimitedLimited
Limited Purpose
PurposePurpose
Purpose of
ofof
of the
thethe
the Presentation
PresentationPresentation
Presentation
The Presentation does not purport to contain all information the Recipient may require or consider material in respect of evaluating its potential participation in a
transaction. Certain information has not been included in the Presentation although the Recipient may consider such information to be necessary to its decision as to
whether to participate in a transaction. The information contained in the Presentation is of a general nature only. It has been sourced from publicly available
information as well as non-public information. The Company nor any of its other advisors has verified or conducted an independent appraisal of the information
contained in the Presentation (including the Forward Looking Statements discussed below) and none of them is under any obligation to correct, update or revise the
Presentation or any information in it. The Recipient must rely on its own independent enquiries in respect of all information contained in the Presentation. The
Presentation is not, and does not purport to be, a recommendation or the making of an offer to the Recipient to participate in a transaction. The Recipient must
conduct its own independent evaluation of its proposed participation in any transaction.
No
NoNo
No Liability,
Liability,Liability,
Liability, Representations
RepresentationsRepresentations
Representations or
oror
or Warranties
WarrantiesWarranties
Warranties
The Company nor any of their directors, officers, employees and advisors shall have any liability (whether arising from negligence or otherwise) for any
representations or warranties (expressed or implied) or any information contained in or any omissions from, the Presentation (including Forward Looking Statements)
or any written or oral communications transmitted to the Recipient in the course of its evaluation of any transaction, and makes any representations or warranty,
expressed or implied as to the accuracy, completeness or thoroughness of any information contained in the Presentation or any other information provided to the
Recipient.
Forward
ForwardForward
Forward Looking
LookingLooking
Looking Information
InformationInformation
Information
The Presentation may also contain quantitative statements of anticipated future performance such as projections, forecasts, calculations, forward-looking statements
or estimates all of which are based on certain assumptions (Forward Looking Statements). The Forward Looking Statements involve subjective judgements and are
based on a large number of assumptions and are subject to significant uncertainties and contingencies, many of which are outside the control of the Company and
may not prove to be correct. No representation or warranty is made that any Forward Looking Statements will be achieved or occur or that the assumptions upon
which they are based are reasonable or the financial calculations from which they have been derived are correct. Actual future events may vary significantly from the
Forward Looking Statements. Each Recipient should undertake its own independent review of the Forward Looking Statements, including the assumptions on which
they are based and the financial calculations from which they are derived.
2
AGENDAAGENDAAGENDAAGENDA
Investment HighlightsInvestment HighlightsInvestment HighlightsInvestment Highlights
Business OverviewBusiness OverviewBusiness OverviewBusiness Overview
Financial HighlightsFinancial HighlightsFinancial HighlightsFinancial Highlights
Industry OverviewIndustry OverviewIndustry OverviewIndustry Overview
Growth StrategiesGrowth StrategiesGrowth StrategiesGrowth Strategies
Offer DetailsOffer DetailsOffer DetailsOffer Details
1
2
3
4
5
63
:
INVESTMENT HIGHLIGHTS
� A Prescription (RX) & OTC Status Traditional Chinese Medicine(TCM) products business founded
in 2004
� Strong Chinese government support for the growth of TCM industry
� Health and wellness industry has huge growth potential in China
� RX & OTC TCM industry has a high entry barrier (Enviable CFDA registrations)
� Trusted and recognised brand
� Diversified products targeting prevalent human diseases
� Track record of profitability and growth
� Established distribution channels and networks
� Strategies to establish business operations in Australia
� Strategies to extend value chain to supply side
� Experienced Board and management
� Low PE multiples compared to peers
4
THE OFFER AT A GLANCE
Key Offer Details Minimum
Subscription
Maximum
Subscription
Offer price A$0.20 A$0.20
Total number of Shares to be
issued under the Offer
75,000,000 100,000,000
Existing shares before the Offer 300,000,000 300,000,000
Total cash proceeds from the
Offer
A$15,000,000 A$20,000,000
Total number of Shares
immediately after the Offer
375,000,000 400,000,000
Market capitalisation at the
Offer price
A$75,000,000 A$80,000,000
NPAT for 2017 financial year ending 31 March 2017 is approx. A$18.1 and a
P/E based on pre IPO value of A$60m of 3.3x.
The founder Mr Rongyu Ye, holding 206,250,000 shares, has agreed to 24
months voluntary escrow. The balance of existing shares are voluntarily
escrowed for 6 months.
Key Dates
Prospectus lodged with ASIC 31 October 2017
Offer opens 31 October 2017
Offer closes 11 December 2017
Expected allotment date of Offer
Shares
18 December 2017
Expected dispatch of holding
statements
19 December 2017
Commence trading 22 December 2017
These dates are indicative only and are subject to change.
The Company reserves the right to vary the dates without
prior notice.
5
WHO WE ARE
• A well-established business founded in 2004 involving development, manufacture and
sale of prescription and OTC pharmaceutical products based on principles of traditional
Chinese medicine (TCM).
• Currently manufactures five key products for sale in China, of which three are OTC
products and two are prescription.
• Products are currently sold throughout 28 Provinces across China via a network of over
300 wholesale distributors.
• Track record of growth and profitability – 2017 financial year with approximately A$71
million in revenue and A$19 million NPAT.
• Experienced management team with strong industry expertise and capability.
• Well poised to leverage Chinese Central Government focus1 on Traditional Chinese
Medicine service and research and Maternal Health.
6
1.1-13
th
Five year plan for the economic and social development of PRC 2016-2020 Chapter 60 section 4 and section 6
CORPORATE STRUCTURE
• Mr Rongyu Ye is the founder. He holds 51.56% of the company assuming maximum
subscription of A$20 million
• The Chinese subsidiary has obtained the necessary approvals for the manufacture of the
Rongyu Products 7
BUSINESS MODEL
• The raw materials required to
manufacture the products are sourced
from local herb markets, including the
neighbouring province Anhui and its
home province Jiangxi. This allows the
Rongyu Group to maintain low
procurement and transportation costs.
• Developed long-term partnerships
with various trusted suppliers of Raw
Materials.
• The manufacturing facilities, warehouse,
research and development and
affiliated offices, occupy approximately
11,212 square meters of floor area.
• Strict quality control system to monitor
and control each stage of the product
process
• Sold to over 300 distributors across 28
provinces in China8
• Rong Yu Group’s products are currently sold through
wholesale to distributors which is consistent with the
common industry practice in China.
• Some Distributors operate their own retail outlets and
market Rongyu’s products directly while others on-sell
the products to pharmacies and retailers of
pharmaceutical products.
• In-house sales team coordinating with distributors.
• A diversified distributor base over 300 with its largest ten
accounting for approximately 25.49% of its FY17 sales
revenue.
• In accordance with local restrictions on online sales of
pharmaceutical products, the Rongyu products are not
sold online.
Rongyu products are distributed to all
provinces in China except Tiebet
SALES & DISTRIBUTION
9
Name Date of
launch
Category Product effect Packaging % of FY17
sales
Cholesterol-Lowering and
Hypolipidemic Chewable
Tablets
2009 Prescription
medicine
Reduction of cholesterol
and fats (lipids),
treatment of
hyperlipidemia and
atherosclerosis
18, 24 or 36
tablets
40%
Women’s Health Tablets
2006 Over-the-
counter
medicine
Treatment of women’s
anaemia, irregular
menstrual periods and
menstrual cramps
24 or 48
tablets
42%
Women’s Health Granules
2006 Over-the-
counter
medicine
Replenishment of blood,
improvement of blood
circulation, treatment of
irregular menstrual
periods and menstrual
cramps
6 sachets 5%
PRODUCTS
10
Name Date of
launch
Category Product effect Packaging % of
FY17
sales
Analgesic Capsules
2006 Over-the-
counter
medicine
Regulation of energy
ow, improvement of
blood circulation and
pain relief
24 or 60
capsules
10+%
Liver Health Granules
2010 Prescription
medicine
Improvement of liver
function
6 sachets 5%
PRODUCTS (cont’)
11
Experienced and Balanced Board
Name Role Experience
Rodney
Hannington
Non-Executive
Chairman
Over 15 years of marketing and strategy experience in consumer health sector in Asia Pacific with SPRIM,
Mondelez and Novartis. Mr Hannington has been a member of the Monash University Department of
Marketing Industry Advisory Board since 2013 and sits on several consumer health company boards. Mr
Hannington had a Bachelor of Marketing from Monash University.
Rongyu Ye Executive
director &
founder
Mr Ye has been an entrepreneur over 20 years and gained extensive experience in business management
and administration. Mr Ye is politically well connected being a member of the National People’s Congress
(NPC) and the vice-chairman of Association of Industry and Commerce in Linchuan District. Mr Ye had a
Master of Business Administration from the prestige Tsinghua University in China.
Phillip Grundy Non-Executive
director
Phillip is a partner at Moray & Agnew Lawyers, specialising in Corporate law and Mergers & Acquisitions.
Phillip has acted as a legal advisor to many ASX-listed public companies across a broad range of industry
sectors. He also previously worked for Chen & Co Law Firm in Beijing (2006) and was a director at
Pointon Partners Lawyers (where he worked between 2007-2017). Phillip is currently non-executive
director of the ASX listed companies, Broo Ltd (ASX:BEE) and Golden Mile Resources Ltd (ASX:G88).
Shilin Yang Non-Executive
director
Professor Shilin Yang has extensive experience in the Chinese Medicine industry. Professor Yang has held
research positions at various Chinese medicine institutes. Since 2002, Professor Yang has been a
professor at the Jiangxi University of Traditional Medicine and then the deputy chancellor from 2008 to
2014. From 2002 to 2008, Professor Yang served as an adjunct R&D director for Jiangxi Huiren Group, a
conglomerate involved in Chinese traditional medicine. Since June 2006 Professor Yang has also been
visiting professor at the School of Pharmacy of Suzhou University. Professor Yang obtained PhD in
Pharmacy (University of London) and Postdoctoral scholar with GlaxoSmithKline
Keren Tian Non-Executive
director
Mr Tian served for Chinese government agencies since 1972. From 1993 to 2007, Mr Tian was the
director of the Ganzhou City Health Bureau (which was formerly the Food and Drug Administration).
From 2007 to 2015, Mr Tian was the Deputy Director of the Jiangxi Food and Drug Administration.
12
13
HISTORICAL OVERVIEW OF TCM INDUSTRY IN CHINA
14
TCM INDUSTRY OUTLOOK
This projected growth in the Chinese TCM industry, is expected to be stimulated by several
market drivers in China including favourable government policies for the industry, an aging
population, the increased incidence of chronic diseases and increasing urbanisation and
disposable income. 15
COMPETITION LANDSCAPE
The Chinese TCM market is characterised as a highly fragmented market consisting
of many industry participants.
Tongrentang, Jiang Zhong, Yunnan Baiyao and Jiuzhitang are widely considered to
be the most well-known brands for TCM products in China.
While there are several other market players that are well-recognised and attract a
stable and wide consumer base, the majority of other brands and products operate
on a relatively smaller scale.
The market development and high barriers to entry in this industry, has resulted in
consolidation of the TCM industry in China, with large and more reputable TCM
manufacturers acquiring smaller, local players.
There will be post-IPO acquisition opportunities for the Company in China.
16
STEADY REVENUE GROWTH
• All revenue was generated by the
company own branded products
• Revenue increase as a result of an
increase in customer numbers and
sales volumes, as well as high
industry growth
• Gross margin is relatively stable at
around 43% .
Note: Financial year ends 31 March 17
41.5
62.3
71.4
18
27.630.2
0
10
20
30
40
50
60
70
80
FY 2015 FY 2016 FY 2017
Revenue & Profit (AUD$M)
Revenue Gross Profit
STRONG PROFITABILITY
Note: Financial year ends 31 March
28.6% 29.0% 27.0%
Net Profit Margin
18
11.9
18.1
19.3
0
5
10
15
20
25
FY 2015 FY 2016 FY 2017
BALANCE SHEET
Historical Statement of Financial Position FY2015
$M
FY2016
$M
FY2017
$M
Cash and cash equivalents 9.8 3.1 13.8
Total current assets 18.5 18.1 38.2
Total non-current assets 7.4 9.6 7.9
Total liabilities 6.3 6.0 7.2
Net assets 19.6 21.7 39.0
19
Financial Overview
Pro Forma Historical Statements of Cash Flow FY2015($M) FY2016($M) FY2017($M)
Cash flows from operating activities
Receipts from customers 39.8 55.2 61.0
Payments to suppliers, employees and others (24.3) (36.9) (43.7)
Interest received 0.04 0.05 0.04
Finance expense paid (0.05) (0.05) -
Income tax paid (3.4) (6.0) (6.0)
Net cash provided by (used in) operating activities 12.1 12.3 11.3
Cash flows from investing activities
Purchase of property, plant and equipment - (3.0) -
Net cash provided by (used in) investing activities - (3.0) -
Cash flows from financing activities
Proceeds/(repayment) from/(of) borrowings (0.6) (1.0) -
Cash receipts(Advanced) From(to) related parties 0.03 - -
Dividends paid to shareholders (9.2) (15.0) -
Net cash provided by (used in) financing activities (9.8) (16.0) -
Net change in cash and cash equivalents held 2.4 (6.7) 11.3
Exchange rate impact on cash flow 1.6 (0.07) (0.6)
Cash and cash equivalents at beginning of financial year 5.9 9.8 3.1
Cash and cash equivalents at end of financial year 9.8 3.1 13.8
20
FUTURE STRATEGIES
• Acquisition of 10,000 acres farmland near the manufacturing facility to cultivate some of the
herbs required in the production of Rongyu products.
• Increase distributors to grow geographical footprint and sale networks expansion in existing
market
• Development and expansion of products range
a) Research and Development of new TCM products
b) Development of Premium Range of Rongyu Products
c) Sourcing health related TCM products from Australia
• Australian expansion: intends to expand the sale of the Rongyu Products to Australia to
capitalise on the demand for TCM-based products within the growing Australian-Chinese and
Australian-Asian community.
21
WHY ASX
• Enhanced brand image: Global recognition on reputable exchange;
• Improved liquidity and funding sources: opportunities to expand and develop its business;
• ASX offers a mature and sophisticated capital market in a similar time zone;
• Access to Australian market:
� Access Australia‘s pharmaceutical and health industry.
� Consumers in Australia have an increased appetite for TCM products.
� Intellectual Property Acquisitions and Australia acquisitions and also TGA approval and China
Plant audits by TGA.
• Growing trade opportunities between China and Australia to establish a network of cooperation with
Australian companies.
� evidenced by the recent corporate mergers and acquisitions activity in this sector, including the
recent acquisition of Global Therapeutics by Blackmores. Global Therapeutics is a significant
provider of retail Chinese herbal medicine formulations, through the Fusion and Oriental
Botanicals brands.
22
USE OF FUNDS
Use of funds
Minimum subscription Maximum subscription
A$ % A$ %
Geographic expansion of distribution
networks in China 13,000,000 20% 5,000,000 25%
Acquisition of the Land usage rights2 6,550,000 43.67% 6,550,000 32.75%
Establishing Australian operations to
facilitate distribution of Rongyu products to
Australia3
3,000,000 20% 5,000,000 25%
Working capital 631,656 4.21% 1,250,906 6.29%
Costs of the Offer 1,818,344 12.12% 2,191,094 10.96%
Total 15,000,000 100% 20,000,000 100%
1. Further expand distribution networks to facilitate growth in sales of its new and existing Rongyu Products.
2. The Company intends to acquire a parcel of land of approx. 10,000 acres in Fuzhou City, Jiangxi Province China to
cultivate some of the herbs required in the production of the Rongyu Products. The Land is situated 22 kilometres
from the Company’s processing and packaging facility. That will help the Company to have greater control over the
quality of raw herbs and to increase profitability.
3. Expand the sale of the Rongyu Products to Australia to capitalise on the demand for TCM-based products within the
growing Australian-Chinese and Australian-Asian community.
23
RECAP OF THE OFFER
Key Offer Details Minimum
Subscription
Maximum
Subscription
Offer price A$0.20 A$0.20
Total number of Shares to be
issued under the Offer
75,000,000 100,000,000
Existing shares before the Offer 300,000,000 300,000,000
Total cash proceeds from the
Offer
A$15,000,000 A$20,000,000
Total number of Shares
immediately after the Offer
375,000,000 400,000,000
Market capitalisation at the
Offer price
A$75,000,000 A$80,000,000
NPAT for 2017 financial year ending 31 March 2017 is approx. A$18.1 and a
P/E based on pre IPO value of A$60m of 3.3x.
Key Dates
Prospectus lodged with ASIC 31 October 2017
Offer opens 31 October 2017
Offer closes 11 December 2017
Expected allotment date of Offer
Shares
18 December 2017
Expected dispatch of holding
statements
19 December 2017
Commence trading 22 December 2017
These dates are indicative only and are subject to change.
The Company reserves the right to vary the dates without
prior notice.
24
:
RECAP OF INVESTMENT HIGHLIGHTS
� A Prescription (RX) & OTC Status Traditional Chinese Medicine(TCM) products business founded
in 2004
� Strong Chinese government support for the growth of TCM industry
� Health and wellness industry has huge growth potential in China
� RX & OTC TCM industry has a high entry barrier (Enviable CFDA registrations)
� Trusted and recognised brand
� Diversified products targeting prevalent human diseases
� Track record of profitability and growth
� Established distribution channels and networks
� Strategies to establish business operations in Australia
� Strategies to extend value chain to supply side
� Experienced Board and management
� Low PE multiples compared to peers
25
:
Thank You
Q&A
26