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Summer training research projectreport

On

Marketing Analysis OFMutual Funds Offered

By Reliance Money

For the partial fulfillment of the requirement of

MASTER OF Business Administration

( MBA- 2008- 2010)

Under the Guidance of: Under the Supervision of:

Mr. Utkarsh Shukla Mr. Ashish Nigam ( A.S.M)

Submitted By:

Sanjeev Kumar Yadav

Roll No :- 0844070032

Naraina Vidhya Peeth ManagementInstitute

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Gangaganj, Panki, Kanpur- 208020

Naraina Vidya Peeth Management Institute

Gangaganj,Panki, Kanpur-208020

DATE. . . . . . .

To Whom It may Concern

This is to certify that Mr./Ms. Sanjeev Kunar Yadav student of

M.B.A Course (2008-10) at Naraina Vidya Peeth Management Institute with

dual Specialization in Marketing & Finance has satisfactorily completed

the summer research project on MARKETING ANALYSIS

MUTUAL FUND OFFERED BY THE RELIANCE MONEY

This study is done under the guidance of the undersigned by partil fulfillment

for the award of M.B.A .I wish him /her all the best for bright future ahead.

Suervisor Head of Department Director

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ACKNOWLEDGEMENT

This report bears the imprint of many people. Right from the experienced staff of

Reliance Money, to the staff of Nariana Vidya Peeth Management Institute

Gangaganj, Kanpurwithout whose support and guidance I would have not got the

unique opportunity to successfully complete my internship in this esteemed

organization.

I take this opportunity to express my deep gratitude to all the employees of,

Reliance Money, Kanpur. Also I am indebted for the rich guidance, knowledge

and suggestions provided by my guide, Mr. Ashish Nigam who took sincere

efforts and illustrated the Marketing Concept of Financial Products, with their vast

knowledge in the field, which helped me in carrying out my internship.

I am gratified to Mr. Uttkarsh Shukla for their earnest coordination owing to

which, I had the leg-up of undertaking the internship at the prominent organization,

Reliance Money Pvt ltd.

Last but not least, I also thank all those people whom I met in the industry duringmy internship and helped me to accomplish my assignments in the most efficient

and effective manner.

Sanjev Kumar Yadav

MBA 3rd

SemesterRoll Number: 0844070032

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PREFACE

This training undergone at rel iance money (Kanpur) within a period of

n ine (06 .05. 2009 to 06. 08 .2009) has i mpar ted me in dep th o f

knowledge on various aspect of corporate governance and market ing

channel.

Cost effectiveness is the buzz word today. so, eff icient use of working

capi tal is important f rom the point of v iew of both prof i tabi l i ty and

liquidity.

An effort has been made in the present study Marketing of Financial

Product in Reliance Money with respect to Reliance

Money(Kanpur), to understand the di f ferent f inancial and market ing

impl icat ion and to make and in-depth s tudy of var ious e lement o f

brokerage charges in rel iance money(Kanpur) so as to come out with

an effect ive result of the study and simultaneously to suggest scope

for further improvement in the management working capital

Pr ivate sector is one of the fastest growing sectors in the country.

After the Liberalization the Private industry sti l l holds vast

opportuni t ies for young and experienced professionals. On the l i fe

insurance side publ ic sector l i fe insurance Corporat ion of India is, of

course, the largest p layer w ith a h is to ry o f over 50 years . A fter

Privat izat ion, the PSU has been making efforts to improve eff iciency

and customer services.

Among the private l i fe insurance player Reliance l i fe insurance is the

key p layer . Rel iance money - Ani l Dhirubhai Ambani Group offers

most dynamic web based t rading envi ronment to i ts customers .The

Reliance Money stock trading websites uses special securi ty features

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'Securi ty Token' , which makes you onl ine t rading experience more

secure without complexity.

Rel iance ADG provide the vast opportunit ies to the new aspirants of

the business administration. The financial Sector is ful l of competit ion

even if there are a lot of opportunit ies to the job in Reliance Money .

I t is the platform to go on the highest peak in the l i fe of any coming

one. Reliance Money is a single window that provides the multisystem

faci l i t ies of the f inancial Products. There are many companies in the

market which are providing the f inancial product l ike insurance, demat

account servi ces, mutual f unds , general insu rance, Por tfo li o

management services(PMS), wealth management, gold coins, Money

changing , Money Transfer, and the others.

Hence Reliance Money provides many financial products on the single

window. Reliance money deals wi th the product and Investment

options are available in...

Equity (Stock) Trading

Derivat ives Trading Special feature is available f i rst t ime to

track your posit ions online, in real t ime.

Forex Trading

Commodity Trading

IPO's

Mutual Funds

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INTRODUCTION

About The Topic

Whether i t s ret i r ing early, saving for chi ldrens educat ion, paying off

a loan or to l ive a secured and sat isf ied l i fe everyone has dreams

they can achieve by invest ing thei r savings. However, the quest ion

that ar ises is that , should one leave his money tucked away in the

bank or plough i t into the stock market where the potent ial for higher

returns is greater but the chances of losing money is higher? Deciding

where to i nves t depends on one s a tt it ude towards r isk (ones

capac it y to take r isk and one s tolerance towards r isk) and thei nves tmen t hor izon and non -avai labi li ty o f guaran teed -ret urn

investment products.

India is a developing economy. its prospering in all

spheres. Share market is a compelling determinant of the economy and the

financial situation of a country. Ever since the liberalization, privatization and

globalization, the foreign investment in our country is booming. Share market is a

clear indicator of the developing trend prevailing in our country. Statistics revealthat the trade volume has been increasing continuously, coupled with the ups and

downs which is a nature of share trading. We are living in an interlinked world. with

the growing volume of trade, it has become a necessity that people are aware of

the intricacies of the web world.

SENSEX the benchmark indicator of share trading has more than tripled ever since

on line share trading commenced. it has become imperative to be a participant of

this mode of trading.

Recently, the crisis in the financial market resulted in global inflation. The share

market was a clear indicator of the prevailing prices.

Share trading is a way of faster earning and losing money. In the recent years, a

volatile market could be witnessed. In the desire to earn money in a quickmanner,

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more and more people have ventured out into share trading. Lack of awareness of

many investors has made them loose lakhs of money in the stock market. Wise

plays by many others have made them earn in crores.

Where the American NASDAQ is in the commanding position, hongkong,Tokyo etcare some of the asian exchanges being quoted repeatedly when it comes to news

about the share market. SENSEX is not far behind. Indian bourses are also often

quoted.

Electronic trading or online trading eliminates the need for physical trading

floors.brokers can trade from their offices, using fully automated screen based

processes. Their workstations are connected to a stock exchanges central

computer via satellite using Very Small Aperture Terminus (VSATs). The orders

placed by brokers reach the exchanges central computer and are matched

electronically.

Stock exchange

A stock exchange , share market or bourse is a corporation or mutual

organization which provides facilities for stock brokers and traders , to trade

company stocks and other securities .Stock exchanges also provide facilities

for the issue redemption, as well as, other financial instruments and capital

events including the payment of income and dividends . The securities traded on

a stock exchange include: shares issued by companies ,unit trusts and other

pooled investment products and bonds .To be able to trade a security on a

certain stock exchange, it has to be listed . Usually there is a central Location at

least for recordkeeping, but trade is less and less linked to such a physical place,as modern markets are electronic networks, which gives them advantages of

speed and cost of transactions. Trade on an exchange is by definition done in the

primary market and subsequent trading is done in the secondary market. Supply

and demand in stock markets is driven by various factors which, as in free

markets, affect the price of stocks(see stock valuation).There is usually no

compulsion to issue stock via the stock exchange itself, nor must stock be

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subsequently traded on the exchange. Such trading is said to be off exchange

or over-the-counter. This is the usually way that bonds are traded. Increasingly

more and more stock exchanges are part of a global market for securities.

A.] The role of the stock exchange

Raising capital for businessess

The stock exchange provides companies with the facility to raise capital for

expansion through selling shares to the investing public.

Mobilizing savings for investment

When people draw their savings and invest in shares, it leads to a more rational

allocation of resources because funds, which could have been consumed, or kept

in idle deposits with banks are mobilized and redirected to promote business

activity with benefits for several economic growth and higher productivity levels.

Facilitate company growth

Companies view acquisitions as an opportunity to expand product lines,

increase distribution channels, hedge against volatility, increase its market

share, or acquire other necessary business assets. A takeover bid or a merger

agreement through the stock market is one of the simplest and most common

ways to company growing by acquisition or fusion.

Redistribution of wealth

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By giving a wide spectrum of people a chance to buy shares and therefore

become part-owners (shareholders) of profitable enterprises the stock market

helps to reduce large income inequalities .Both casual and professional stock

investors through stock price rise and dividends get achance to share in the profits

of promising business that were set up by other people.

Corporate governance-

By having a wide and varied scope of owners , companies generally tend to

improve on their management standards and efficiency in order to satisfy the

demands of these shareholders and the more stringent rules for public

corporations by public stock exchange and the government . Consequently , it is

alleged that public companies (companies that are owned by shareholders who

are members of the general public and trade shares on public exchange) tend to

have better management records than privately-held companies (those

companies where shares are not publicly traded ,often owned by the company

founders and / or their families and heirs , or otherwise by a small group of

investors) . However , some well-documented cases are known where it is

alleged that their has been considerable slippage in corporate governance on the

part of some public companies .

Creates investment opportunities for small investors

As opposed to their businesses that require huge capital outlay , investing in

shares is open to both the large and small stock investors because a person buys

the number of shares they can afford . Therefore the Stock Exchange provides an

extra source of income to small savers.

Government raises capital for development projects

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Governments at various levels may decide to borrow money in order to finance

infrastructure projects such as sewage and water treatment works or housing

estates by selling another category of securities known as bonds .These bonds

can be raised through the Stock Exchange whereby members of the public buy

them , thus loaning money to the government . The issuance of such municipal

bonds can obviate the need to directly tax the citizens in order to finance

development , although by securing such bonds with the full faith and credit of the

government instead of with collateral , the result is that the government must tax

the citizens or otherwise raise additional funds to make any regular coupon

payments and refund the principal when the bonds mature.

Barometer of the economy

At the stock exchange , share prices rise and fall depending , largely , on market

forces. Share prices rise tend to rise or remain stable when companies and the

economy in general show signs of stability and growth .An economic recession ,

depression , or financial crisis could eventually lead to a stock market crash .

Therefore the movement of the general tend in the economy .The listing

requirements are the set of conditions imposed by a given stock exchange upon

companies that want to be listed on that exchange .Such conditions sometimes

include minimum number of shares outstanding , minimum market capitalization ,

and minimum annual income.

In such a scenario, investing in equity, which offers returns that are higher

than the inflation rate, help to build wealth and to improve the standard of living. It

is fine that stock market fluctuates over time. At present as far as the world

economy is concerned it is on a boom. As soon as globalization and liberalization

has come into act it has well shaped the economy. India has turned out to be the

hot destination for the money investors and this has resulted growth in the

sensex . I t was never hoped before that BSE wil l ever touch the mark

of 16000 points. But only due to the new economic opportunities and the

confidence of people in Indias economic future it has been successful .Investing in

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equity is the way to earn money and to fulfill the dreams. The risk involved with

investing in equity can be moderated by careful stock selection and close

monitoring.

In market-based economies, the financial sector has a special role, as itmobilizes resources and allocates them to those investments that are capable of

generating the highest return on capital. The better the financial sector can fulfill

this role, the better the economy will perform in the long run. Financial sector

development can benefit by

Promoting overall economic growth, which in turn leads to improved income

levels overall

Reducing the risk of financial crises, whose adjustment costs are most felt by the

poor improving access of the poor to financial services

Financial markets are a part of the changing business paradigms, across

the globe. In fact, the financial markets are the first to unleash the creativity and

imagination and lead the revolution. Today, globalization of competencies, thinking

and perspectives has been the part of Strategic Action Plan of all the major players

in the financial markets, globally. The cut throat competition across the market

operators and the pressure to perform by the stakeholders has resulted in

competition being fiercer than ever before. Both the business landscape and

chemistry of the competition has changed significantly over the period of time.

All around, there is a fresh thinking on the financial products, structure of market

players and possibilities for value creation. Financial markets are being redefined,

reinvented and reconfigured on a persistent basis.

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CONCEPT OF MUTUAL FUNDS

A Mutual Fund is a trust that pools the savings of a number of investors who sharea common financial goal. The money thus collected is then invested in capitalmarket instruments such as shares, debentures and other securities. The income

earned through these investments and the capital appreciation realized are sharedby its unit holders in proportion to the number of units owned by them. Thus aMutual Fund is the most suitable investment for the common man as it offers anopportunity to invest in a diversified, professionally managed basket of securities ata relatively low cost. The flow chart below describes broadly the working of amutual fund. The income earned through these investments and the capitalappreciations realized by the scheme are shared by its unit holders in proportion tothe number of units owned by them. Mutual funds can thus be considered asfinancial intermediaries in the investment business who collect funds from thepublic and invest on behalf of the investors. The losses and gains accrue to theinvestors only. The Investment objectives outlined by a Mutual Fund in its

prospectus are binding on the Mutual Fund scheme. The investment objectivesspecify the class of securities a Mutual Fund can invest in. Mutual Funds invest invarious asset classes like equity, bonds, debentures, commercial paper andgovernment securities.

Thus a Mutual fund is the most suitable investment for the common man as it offersan opportunity to invest in a diversified, professionally managed basket of securitiesat a relatively low cost.

Mutual Fund Operation Flow Chart

TYPES OF MUTUAL FUNDS

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Classification of mutual funds on the basis of Sales Charges.

Classification of mutual funds on the basis of Objectives.

Classification of mutual funds on the basis of Date Of Maturity.

CLASSIFICATION OF MUTUAL FUNDS ON THE BASIS

OF SALES CHARGES & BROKERS COMMISSION

CLASSIFICATION OF MUTUAL FUNDS ON THE

BASIS OF OBJECTIVES

Equity Funds/ Growth Funds

15

TYPES OF

MUTUALFUNDS

NO-LOAD

MUTUALFUNDS

LOW-LOAD

MUTUALFUNDS

LOAD MUTUL

FUNDS

INVOLVEMENT

OF BROKERS

NO

Directly

purchased

from the fund

company

To Some

ExtentYes

COMMISSION

CHARGES NO 3.5 %

Of Funds

8.5 %

Of Funds

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Funds that invest in equity shares are called equity funds. They carry the principal

objective of capital appreciation of the investment over the medium to long-term.

The returns in such funds are volatile since they are directly linked to the stock

markets. They are best suited for investors who are seeking capital appreciation.

There are different types of equity funds such as Diversified funds, Sector specific

funds and Index based funds.

Diversified funds

These funds invest in companies spread across sectors. These funds are generally

meant for risk-taking investors who are not bullish about any particular sector.

Sector funds

These funds invest primarily in equity shares of companies in a particular business

sector or industry. These funds are targeted at investors who are extremely bullish

about a particular sector.

Index funds

These funds invest in the same pattern as popular market indices like S&P 500 andBSE Index. The value of the index fund varies in proportion to the benchmark

index.

Tax Saving Funds

These funds offer tax benefits to investors under the Income Tax Act. Opportunities

provided under this scheme are in the form of tax rebates U/s 88 as well saving in

Capital Gains U/s 54EA and 54EB. They are best suited for investors seeking taxconcessions.

Debt / Income Funds

These Funds invest predominantly in high-rated fixed-income-bearing instruments

like bonds, debentures, government securities, commercial paper and other money

market instruments. They are best suited for the medium to long-term investors who

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are averse to risk and seek capital preservation. They provide regular income and

safety to the investor.

Liquid Funds / Money Market Funds

These funds invest in highly liquid money market instruments. The period of

investment could be as short as a day. They provide easy liquidity. They have

emerged as an alternative for savings and short-term fixed deposit accounts with

comparatively higher returns. These funds are ideal for Corporates, institutional

investors and business houses who invest their funds for very short periods.

Gilt Funds

These funds invest in Central and State Government securities. Since they are

Government backed bonds they give a secured return and also ensure safety of the

principal amount. They are best suited for the medium to long-term investors who

are averse to risk.

Balanced Funds

These funds invest both in equity shares and fixed-income-bearing instruments

(debt) in some proportion. They provide a steady return and reduce the volatility ofthe fund while providing some upside for capital appreciation. They are ideal for

medium- to long-term investors willing to take moderate risks.

Hedge Funds

These funds adopt highly speculative trading strategies. They hedge risks in order

to increase the value of the portfolio.

CLASSIFICATION OF MUTUAL FUNDS ON THE

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BASIS OF MATURITY

Open-Ended Funds

These funds do not have a fixed date of redemption. Generally they are open forsubscription and redemption throughout the year. Their prices are linked to the daily

net asset value (NAV). From the investors' perspective, they are much more liquid

than closed-ended funds. Investors are permitted to join or withdraw from the fund

after an initial lock-in period.

Close-Ended Funds

These funds are open initially for entry during the Initial Public Offering (IPO) and

thereafter closed for entry as well as exit. These funds have a fixed date of

redemption. One of the characteristics of the close-ended schemes is that they are

generally traded at a discount to NAV; but the discount narrows as maturity nears.

These funds are open for subscription only once and can be redeemed only on the

fixed date of redemption. The units of these funds are listed (with certain

exceptions), are tradable and the subscribers to the fund would be able to exit from

the fund at any time through the secondary market.

Interval Funds

These funds combine the features of openended and close-ended funds wherein

the fund is close-ended for the first couple of years and open-ended thereafter.

Some funds allow fresh subscriptions and redemption at fixed times every year (say

every six months) in order to reduce the administrative aspects of daily entry or exit,

yet providing reasonable liquidity.

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OBJECTIVES OF THE STUDY

To study the sales and dist r ibut ion management and improve

t he Cus tomer Acqui si ti on P rocess by ana lyzi ng the consumer

behavior, response and mindset towards the product and services the

company offers.

OBJECTIVE

1) To Understand and analyze the marketing strategies of RELIANCE

MONEY.

2) To know the various functions which are conducted for day-to-day

operations in RELIANCE MONEY.

3) To find the relationship between the consumer behavior and market

policies of a company.

4) To know the various products and services offered to its customers.

5) To find the critical factor of success ofRELIANCE MONEY and find how

RELIANCE MONEY become a popular brand in market.

6) To know whether the services provided by RELIANCE MONEY is able to

attain its customers satisfaction or not.

7) To analyze the market performance ofRELIANCE MONEY mutual fund.

8) To know how the branch functions in terms of sales and operations.

9) To make suggestion in the light of the finding of the study.

10)To market and to promote the products ofRELIANCE MONEY.

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METHOD EMPLOYED

RESEARCH METHODOLOGY

Research

The study of research method provides you with the knowledge and

skills you need to solve the problem and meet the challenges of the fast-

based decision. Marketing environment we define Business Research as a

systematic inquiry whose objective is to provide information to solve

managerial problem.

It seeks to find explanation to unexplored phenomena to clarify thedoubtful facts and to correct the misconceived facts.

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Types of Research:

Descriptive Research:

Descriptive study is a fact- finding investigation with adequate interpretation.

It is the simplest type of research. It is more specific than an explanatory study,

as it has focus on particular aspect of the problem studied. It is designed to get

her descriptive information and provide information for formulating more

sophisticated studies. Data are collected by using one or more appropriate

method, observation, interviewing and mail questionnaire.

Exploratory Research:

It seeks to discover new relationships. All marketing research projects

start with it. This is a preliminary phase & is absolutely essential in order to

obtain a proper definition of problems at hand. The major emphasis is on the

discovery of ideas & insight.

Exploratory research looks for hypothesis in well-established fields of study.

Hypothesis usually comes from ideas developed in previous researches or are

delivered from theory. Hypothesis is tentative answer to the question that serves

as guide for most of the research projects

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Type of Data Used:-

There are basically two types of Data

Primary Data

Secondary Data

Primary Data:-

Primary Data is first hand information that the researcher collects. It helps in

collecting useful and most accurate information that is needed for the researcher to

do his research.

Sources of Primary Data:-

Questionnaire

Interview Schedule

Observation & survey

Secondary Data:-

Secondary data is what the researcher collects from different sources. It also

help researcher to get elaborate information to do his research.

Sources of Secondary Data:-

Internet

Journals

Report

Budget & Bulletin

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Book & magazine

Target Group/ Population:-

As this research is based on Relationship Marketing my Target group is my

Customers who are using the Services of India bulls security market

Area of Study:-

Kanpur Division (U.P)

Tools for Data Collection:-

The Various method of Data gathering involves the use of appropriate

information from customers through questionnaire. These are called tools or

instrument of data collection.

Sample Size:-

250(two hundred fifty)

Methodology Adopted: -

The methodology adopted for the present study was focus discussion,

interview and close observation through in-house study. Since the project is based

on action research it was necessary to build rapport to collect maximum

information from the Client. Hence the research spent considerable time with the

people who reside in nearby encompassing city. The main focus was to do with the

assessing the satisfaction level of investors and explore the possibility of more

sound arrangement of disseminating outlook information system.

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SIGNIFICANCE OF STUDY

The need o f t he s tudy a r i ses because o f t he reason tha t a

t rainee must understand the company, i ts achievements and tasks,

p roducts and servi ces and a lso to col lect i nformation about i ts

compe ti to rs , i ts p roducts and servi ces o ff ered . So t ha t, a ft er

understanding and col lect ing information about the organizat ion and

its competitors, a trainee wil l be able to work well for the

organization.

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INDUSTRIAL PROFILE

The financial sector is in a process of rapid transformation. Reforms are continuing

as part of the overall structural reforms aimed at improving the productivity and

efficiency of the economy. The role of an integrated financial infrastructure is to

stimulate and sustain economic growth.

The Indian capital markets have witnessed a transformation over the last decade.

India is now placed among the mature markets of the world. Today, financial

markets are turbulent, globally. The most precious word today is the convergence

of the opportunity zones in financial markets from concept to culmination. It may be

observed that the competitive dynamics of market has changed phenomenally.

Globally, availability of all sorts of financial products (both money market and

capital market) on the exchanges is driven by the benefits like transparency, betterprice discovery, wider dissemination of information and large investing community.

Ratings of the Clearing corporations have also added a fuel to the business

dimension and players in the market are exploring the opportunities to become

strong through strategic alliance.

Today, investors are perceived as not just as the investors but buyers of the

financial solutions. Therefore, the philosophy of customer being king is driving the

financial markets as well. Accordingly, it is no more customers chasing the

products; it is the appropriateness of options chasing the customers. Today,

financial institutions are co-designing the products/services with their customers

and striving to provide them with global solutions.

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Simplification of the customers life is being priced by the market. Look at what

Virgin Bank is doing. It provides all the services to its customers including checking

account to savings account to housing loan to car loan to credit card etcwith a

single bank account. Technology is also helping market players redefine the way

they have been operating in the market.

Investment a l ternatives vary f rom f ixed income to variab le

income which inc ludes RBI bonds, government securi ties, f ixed

deposit, equity investments, property and so on.

In recent years the 6.5 percent tax-free RBI Bonds have become

a very popular saving inst rument -- especial ly amongst indiv iduals.

Ti l l 1996, these bonds gave returns of 10 per cent. This came down to

9 per cent and then 8 percent and then in 2003 i t was reduced to 6.5

per cent (tax free). Nowadays, 8 percent taxable Government of India

bonds are a lso doing wel l to a t t ract investors who want safe and

higher yield.

However, wi th inf lat ion at nearly 4.5%, the return of fered by

these instruments were sti l l attractive. However, with the scrapping of

the tax- free bonds, safe investment options for ind ividuals have

become very l imi ted and people are now choosing to go wi th ei ther

post off ice saving schemes or equity related instruments.

Take a look at what is happening. Debt funds, which were said

to be relat ively r isk-free, are giving very less returns. Monthly Income

Plans offered by mutual funds are also not attract ive as their port fol iois made up of 80 percent debt and 20 percent equity. With debt giving

very less re turns and returns f rom equi ty becoming stagnant , the

returns f rom MIPs are also very at t ract ive. The returns of fered by

MIPs are total ly dependant upon the t ype o f secur it y and debt

instruments held by the fund But with recent ral ly in the stock market,

very few people are now going for MIPs and have a very posi t i ve

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sent iment about the market and would l ike to stay with the market for

long. But continuously we sti l l have a single question in mind:

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Fig1.1 Investment Alternatives

Investment

Avenues

Equity SharesNon-

Marketable

Financial

Bonds

Money

Market

Mutual

Fund

Schemes

Life Insurance

Policies

Real Estate Precious

Financial

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Non-marketable Financial Assets - A good por ti on o f f inanci al

assets is represented by non-marketable f inancial assets. These can

be classif ied into the following broad categories:

Bank deposits

Post off ice deposits

Company deposits

Provident fund deposits

Equity Shares - Equi ty shares represent ownership capi tal . As an

equi ty shareholder, you have an ownership stake in the company.

This essent ia l ly means that you have a residual interest in income

and weal th. Perhaps, the most romant ic among various investment

avenues, equ it y shares a re c lass if ied into the fol lowing b road

categories by stock market analysts:

Blue chip shares

Growth shares

Income shares

Cyclical shares

Speculative shares

Bonds - Bonds or debentures represent long-term debt instruments.

The issuer of a bond promises to pay a st ipulated steam of cash f low.

Bonds may be classif ied into the following categories:

Government securit ies

Government of India relief bonds

Government agency securit ies

PSU bonds

Debentures of private sector companies

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Preference shares

Money Market Instruments - Deb t i ns trumen ts whi ch have a

matur i ty of less than one year at the t ime of issue are cal led money

market instruments. The important money market instruments are:

Treasury bil ls

Commercial paper

Certif icates of deposits

Mutual Funds - Instead of direct ly buying equity shares and/or f ixed

income instruments, you can participate in various schemes floated by

mutual funds which, in turn, invest in equity shares and f ixed income

securit ies. There are three broad types of mutual fund schemes:

Equity schemes

Debt schemes

Balanced schemes

Life Insurance - In a broad sense, l i fe insurance may be viewed as

an investment . Insurance premiums represent the sacr i f ice and the

assured sum the benef i t . The important types of insurance pol icies in

India are:

Endowment assurance policy

Money back policy

Whole l i fe policy

Term assurance policy

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Real Estate - For the bulk of the investors the most important asset in

thei r port fo l io is a res identia l house. In addi tion to a residential

house, the more af f luent investors are l ikely to be interested in the

following types of real estate:

Agricultural land

Semi-urban land

Time share in a holiday resort

Precious Objects - Prec ious objects are i tems that are genera l ly

small in size but highly valuable in monetary terms. Some important

precious objects are:

Gold and silver

Precious stones

Art objects

Financial Derivatives - A f inancial derivat ive is an instrument whose

value is der ived f rom the va lue of an under ly ing asset . I t may beviewed as a s ide bet on the asset. The most important f inancia l

derivatives from the point of view of investors are:

Options

Futures

S ince eve ry i nd iv idua l wou ld l ike to earn ret urn on t he ir

investment but where to invest has always been a problem. There hasalways been a confusion as to which instrument to invest, which

instrument wi l l give me higher returns, etc. Even now nuclear famil ies

are in and so are longer l i fe spans. Even inflation is increasing and so

do the standard of l i fe, medical costs, and other th ings. In such a

scenar io , one need to th ink as to how he wi l l take care of a l l h is

fu ture needs and bui ld up a corpus that w i l l not on ly take care of

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rout ine expenses but also provide for extra costs, especial ly of health

care. One need to have a corpus of funds, post-ret i rement, which wi l l

give him close to 100% of the salary to preserve the l i festyle he has

grown to enjoy.

COMPETITORS OF RELIANCE MONEY

Reliance Money serves a vast range of all financial products like advisory

services, Mutual funds, Demat Accounts, Insurances, Gold etc, so all the

companies who offer these services are the competitors of the Reliance Money.

There are many competitors for Reliance Money on this basis and almost all ofthem offer the services which Reliance Money offers.

Few Major competitors are:

India bulls

Anand Rathi securities

ICICI Securities.

Sharekhan

Kotak Securities

India Infoline

India Infoline Ltd:

India Infoline Ltd is listed on both the leading stock exchanges in India, viz. the

Stock Exchange, Mumbai (BSE) and the National Stock Exchange (NSE). The

India Infoline group, comprising the holding company, India Infoline Ltd and its

subsidiaries, straddles the entire financial services space with offerings ranging

from Equity research, Equities and derivatives trading, Commodities trading,

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Portfolio Management Services, Mutual Funds, Life Insurance, Fixed deposits and

other small savings instruments to loan products and Investment banking. India

Infoline also owns and manages the websites.

India Infoline Limited is listed on both the leading stock exchanges in India,

viz. the Stock Exchange, Mumbai (BSE) and the National Stock Exchange (NSE)

and is also a member of both the exchanges. It is engaged in the businesses of

Equities broking, Wealth Advisory Services and Portfolio Management Services.

It offers broking services in the Cash and Derivatives segments of the NSE as well

as the Cash segment of the BSE. It is registered with NSDL as well as CDSL as a

depository participant, providing a one-stop solution for clients trading in the

equities market. It has recently launched its Investment banking and Institutional

Broking business.

India Infoline Securities Pvt Ltd:

India Infoline Securities Pvt Ltd is a 100% subsidiary of India Infoline Ltd,

which is engaged in the businesses of Equities broking and Portfolio Management

Services. It offers broking services in the Cash and Derivatives segments of the

NSE as well as the Cash segment of the BSE.

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Fig (4)

Sharekhan Securities:

Sharekhan was created when SSKI Investor Services Pvt. Ltd., a company

in the securities and equities segment decided to harness the power of the Internet

and offer services to its customers through an online stock trading portal.

Sharekhan brings and provides a user-friendly online trading facility. They alsohave an extensive all-India ground network of franchisees across the country.

The company offers its services through a combination of online and offline

channels. The online model comprises a portal, chat facilities, and 'speed trade'

terminals. And the offline model uses a combination of an IVR infrastructure and a

team of customer agents to receive orders over the telephone.

(www.sharekhan .com)

ICICI Securities;

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ICICI Securities, A subsidiary of ICICI Bank, was set up in February 1993 to

provide investment-banking services to investors in India. As on date ICICI Bank

holds 99.9% of the share capital of ICICI Securities.

ICICI Securities Limited is Indias leading full service investment bank with a

dominant position in all segments of its operations

Corporate Finance

Fixed Income and

Equities. (www.icicisecurities.com)

Kotak Securities:

Kotak Securities Limited, a 100% subsidiary of Kotak Mahindra Bank, is the

stock broking and distribution arm of the Kotak Mahindra Group. Kotak Mahindra is

one of India's leading financial institutions, offering complete financial solutions that

encompass every sphere of life. From commercial banking, to stock broking, to

mutual funds, to life insurance, to investment banking, the group caters to the

financial needs of individuals and corporate. Kotak also offers stock broking

through the branch and Internet, Investments in IPO, Mutual funds and Portfoliomanagement service.

The Kotak Mahindra Group;

Kotak Mahindra is one of India's leading financial conglomerates, offering complete

financial solutions that encompass every sphere of life. From commercial banking,

to stock broking, to mutual funds, to life insurance, to investment banking, the

group caters to the financial needs of individuals and corporates.The group has a net worth of over Rs. 5,609 crore, employs around 17,100

people in its various businesses and has a distribution network of branches,

franchisees, representative offices and satellite offices across 344 cities and towns

in India and offices in New York, London, Dubai, Mauritius and Singapore. The

Group services around 3.6 million customer accounts. Kotak Securities has 195

branches servicing more than 2, 20,000 customers and coverage of 231 Cities.

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Kotaksecurities.com, the online division of Kotak Securities Limited offers Internet

Broking services and also online IPO and Mutual Fund Investments.

Indiabulls:

Indiabulls is Indias leading Financial Services and Real Estate Company

having over 640 branches all over India. Indiabulls serves the financial needs of

more than 4,50,000 customers with its wide range of financial services and

products from securities, derivatives trading, depositary services, research &

advisory services, consumer secured & unsecured credit, loan against shares and

mortgage & housing finance. Indiabulls Financial Services Ltd is listed on the

National Stock Exchange, Bombay Stock Exchange.

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COMPANY PROFILE

ABOUT RELIANCE CAPITAL

We all know the effect of the word Reliance on us. A company which has entered

almost every arena of business and created wonders. Every project taken up by

the company turns into a golden project. The company has something, which we

can call as, The Midas Touch.

Reliance Capital Ltd is a part of the Reliance - Anil Dhirubhai Ambani Group.

Reliance Capital is one of Indias leading and fastest growing private sector

financial services companies, and ranks among the top 3 private sector financial

services and banking companies, in terms of net worth. Reliance Capital has

interests in asset management and mutual funds, life and general insurance,

private equity and proprietary investments, stock broking and other activities in

financial services. Reliance Capital has a wide Structure that is as follows:

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RELIANCECAPITAL

MUTUAL

FUND

LIFE

INSURANC

E

GEN.

INSURANC

E

RELIANCE

MONEY

CONSUME

R FINANCE

SALES

&

DISTRIBUTI

ON

PRODUCT

TEAM

MARKETING

EAST

HUMAN

RESOURCELEGAL

WEST SOUTHNORTH

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COMPANY PROFILE

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About Reliance Money in brief

Reliance Money is promoted by Reliance Capital; one of India's

l eadi ng and f as test g rowi ng p ri va te sec to r fi nanc ia l se rv ices

companies, ranking among the top 3 private sector f inancial services

and banking companies, in terms of net worth. Rel iance Capital is a

part of the Reliance Anil Dhirubhai Ambani Group.

Thus, Rel iance Money prov ides a comprehensive p la tform,offering an investment avenue for a wide range of asset classes. I ts

endeavor is to change the way India transacts in f inancial market and

avai ls f inancia l serv ices. Reliance Money of fers a s ing le window

faci l i ty, enabl ing you to access amongst others, Equit ies, Equity and

Commodity derivat ives, Offshore Investments, IPOs, Mutual Funds,

Life Insurance and General Insurance products.

Reliance money is a part of the reliance Anil Dhirubhai Ambani Group and is

promoted by Reliance capital, the fastest growing private sector financial services

company in India, ranked amongst the top 3 private sector financial companies in

terms of net worth.

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Reliance Capital

Reliance

Life Insurance

Reliance

General Insurance

Reliance

Money

Reliance

ConsumerFinance

Reliance

Mutual fund

Mutual Fund

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Reliance money is a comprehensive financial solution provider that enables you to

carry out trading and investment activities in a secure, cost-effective and

convenient manner. Through reliance money, you can invest in a wide range of

asset classes from Equity, Equity and commodity Derivatives, Mutual Funds,

insurance products, IPOs to availing services of Money Transfer & Money

changing.

Reliance Money offers the convenience of on-line and offline transactions through

a variety of means, including its Portal, Call & Transact, Transaction Kiosks and at

its network of affiliates.

Some key steps of the company that are as..

Success is a journey, not a destination. If we look for examples to prove this

quote then we can find many but there is none like that of Reliance Money. The

company which is today known as the largest financial service provider of India.

Success sutras of Reliance Money:

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The success story of the company is driven by 9 success sutras adopted by it

namely

Trust, Integrity, Dedication, Commitment, Enterprise, Hard work, Home

work, Team work play, Learning and Innovation, Empathy and Humility and

last but not the least its the Network

Advantages offered by Reliance money over other companies:

Cost Effective

Convenience

Security

Single Window for Multiple Products

3 in 1 Integrated Access

Demat Account with Reliance Capital

Other Services l ike research, l ive news from Reuter and Dow

Jones, etc.

PRODUCT OFFERING

1. Trading Portal (with almost negligible brokerage ) Equity Broking

Commodity Broking

Derivatives ( Futures & Options )

Offshore Investments (Contract For Differences)

D-Mat Account.

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2. Financial Products

Mutual Funds

Life Insurance

o

ULIP plano Term Plan

o Money Back Plan

General Insurance

oVehicle/Motor Insurance

oHealth Insurance

oHouse insurance

IPOs

NFOs

3. Value-Added Services

Retirement Planning

Financial Planning

Tax Saving

Children Future Planning

4 . Credi t Cards

5. Gold coins retai ling

Initial Public Offering IPO:

Apply in Initial Public Offers (IPOs)

without going through the hassles of

filling ANY application form or

paperwork.

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When an unlisted company makes either a fresh issue of securities ( Through

primary markets ) or an offer for sale of its existing securities or both for the first

time to the public then that is known as an IPO. The first sale of stock by a private

company to the public. IPOs are often issued by smaller, younger companies

seeking capital to expand, but can also be done by large privately-owned

companies looking to become publicly traded. In an IPO, the issuer obtains the

assistance of an underwriting firm, which helps it determine what type of security to

issue (common or preferred), best offering price and time to bring it to market. Also

referred to as a public offering.

Derivative:

In finance, a security whose price is dependent upon or derived from one or more

underlies assets. The derivative itself is merely a contract between two or more

parties. Its value is determined by fluctuations in the underlying asset. The most

common underlying assets include stocks, bonds, commodities, currencies,

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Dont dread derivatives anymore.

Choose the contract and say go. Forthe first time track your positions

online, in real time.

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interest rates and market indexes. Most derivatives are characterized by high

leverage.

Futures contracts, forward contracts, options and swaps are the most common

types of derivatives. Because derivatives are just contracts, just about anythingcan be used as an underlying asset. Derivatives are generally used to hedge risk,

but can also be used for speculative purposes. To hedge this risk, the investor

could purchase currency futures to lock in a specified exchange rate for the future

stock sale.

Derivatives are divided into basically two parts:

Futures

Options

A. Futures: A financial contract obligating the buyer to purchase an asset (or the

seller to sell an asset), such as a physical commodity or a financial instrument, at a

predetermined future date and price. Futures contracts detail the quality and

quantity of the underlying asset; they are standardized to facilitate trading on a

futures exchange.

B. Options: A financial derivative which represents a contract sold by one party(option writer) to another party (option holder). The contract offers the buyer the

right, but not the obligation, to buy (call) or sell (put) a security or other financial

asset at an agreed-upon price (the strike price) during a certain period of time or

on a specific date (exercise date).

Options are consist of two things:

i. Call Option

ii. Put Option

a) Call: It is the period of time between the opening and closing of some future

markets wherein the prices are established through an auction process. Call is an

option contract giving the owner the right (but not the obligation) to buy a specified

amount of an underlying security at a specified price within a specified time.

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b) Put: Put is an option contract giving the owner the right, but not the obligation,

to sell a specified amount of an underlying asset at a set price within a specified

time. The buyer of a put option estimates that the underlying asset will drop below

the exercise price before the expiration date.

EQUITY

Trading made simple. Use our world-

class platform and research to invest

online. Leverage up to 5 times of the

available funds for intra day

Equity is Stock or any other security representing an ownership interest.

Equity is a term whose meaning depends very much on the context. In general,

you can think ofequity as ownership in any asset after all debts associated with

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that asset are paid off. An Investor can invest his money in Equity in two ways i.e.

Online or Offline and for both, he needs a D-Mat A/C.

Mutual Fund:

An investment vehicle which is comprised of a pool of funds collected from many

investors for the purpose of investing in securities such as stocks, bonds, money

market securities and similar assets. Mutual funds are operated by money

mangers, who invest the funds capital and attempt to produce capital gains and

income for the funds investors. A mutual funds portfolio is structured and

maintained to match the investment objectives stated in its prospectus.

Reliance Mutual Funds:

Investing is just a click away, No

more paper work. Invest and track

the performance of the schemes you

have invested online

Reliance Mutual Fund, a part of the Reliance - Anil Dhirubhai Ambani Group (R-

ADAG) is one of the fastest growing mutual funds in the country. Reliance Mutual

Fund offers investors a well-rounded portfolio of products to meet varying investor

requirements. Reliance Mutual Fund has a presence in over 80 cities across India,

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an investor base of over 2 million and manages assets over Rs. 26,314 crore as on

June 30, 2006.

Reliance Mutual Fund constantly endeavors to launch innovative products and

customer service initiatives to increase value to investors. Reliance Mutual Fundschemes are managed by Reliance Capital Asset Management Ltd., a wholly-

owned subsidiary of Reliance Capital Ltd.

Reliance Vision Fund:

It was launched in October 1995. The fund invests in large cap, highly liquid

stocks with good fundamentals and long-term prospects. Long-term investors,

looking at bringing stability in their portfolio should invest in Reliance Vision Fund.

Investment Objective of Reliance Vision Fund: The primary investment

objective of the Scheme is to achieve long-term growth of capital by investment in

equity and equity-related securities through a research-based investment

approach.

Choice of Plans :

A. Growth Plan: The Growth Plan is designed for investors interested in

capital appreciation on their investment and not in regular income.

Accordingly, the

scheme will not declare dividends under the Growth Plan. The income

earned on the Growth Plans corpus will remain invested in the Growth Plan.

The Growth Plan has two options :

Growth Option : Under this Option, there will be no distribution of

income and the returns to the investor is only by way of capital

gains/appreciation, if any, through redemption at applicable NAV of the

units held by them.

Bonus Option: The Growth Plan has a Bonus Option.

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B. Dividend Plan: The Dividend Plan has been designed for investors who

require regular income in the form of dividends. Under the Dividend Plan,

the Scheme will Endeavour to make regular dividend payments to the unit

holders. Dividend will be distributed from the available distributable surplus

after the deduction of TDS and applicable surcharge, if any.

Dividend Plan has two options :

Dividend Payout Option: Under this option the Dividend declared

under the dividend plan will be paid to the unit holders within 30

days from the declaration of the dividend.

Dividend Re-investment Option: The Dividend Plan has a

Reinvestment Option whereby the dividend distributed under the plan

will be automatically reinvested at the ex-dividend NAV on the

transaction day following the date of declaration of dividend and

additional units will be allotted accordingly.

A. Systematic Investment Plan: Customer can invest on a Monthly or Quarterly

basis, a minimum sum of Rs. 500/- or Rs. 1500/- respectively and in multiples

of Re.1/- thereafter.

D. Systematic Withdrawal Plan: You can withdraw from your investments on a

Monthly or Quarterly basis, a minimum sum of Rs. 500/- and in multiples of

Rs.100/-thereafter.

Schemes Offered by Reliance Money:

1. Equity/Growth Schemes:-The aim of growth funds is to provide capital

appreciation over the medium to long- term.

These Schemes are:

Reliance Equity Fund

Reliance Growth Fund

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Reliance Vision Fund

Reliance Tax Saver (ELSS)Fund

Reliance Equity Opportunities Fund

Reliance Long Term Equity Fund etc.

Debt/Income Schemes: - The aim of income funds is to provide regular

and steady income to investors.

These schemes are:

Reliance Interval Fund

Reliance Income Fund

Reliance Liquid Fund

Reliance Liquid Plus Fund

Reliance Fixed Horizon Fund III

Reliance Monthly Income Plan

Reliance Short Term Fund

Reliance Fixed Maturity Fund Series-I

Reliance Fixed Maturity Fund Series-II etc.

Sector Specific Schemes: - These are the funds/schemes which invest in the

securities of only those sectors or industries as specified in the offer

documents. E.g. Pharmaceuticals, Software, Fast Moving Consumer Goods

(FMCG), Petroleum stocks, etc.

These schemes are:

Reliance Banking Fund

Reliance Pharma Fund

Reliance Diversified Power Sector Fund

Reliance Media & Entertainment Fund

Commodities

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In a market that's growing at 400%

per annum. We offer Lowest cost of

trading Trade till 11:30 in the night

A commodity is something that is relatively easily traded, that can be physically

delivered, and that can be stored for a reasonable period of time. It is a

characteristic of commodities that prices are determined on the basis of an active

market, rather than by the supplier (or other seller) on a cost-plus basis.

Examples of commodities include not only minerals and agricultural products suchas iron ore, crude oil, ethanol, sugar, coffee, aluminum, rice, wheat, gold,

diamonds, or silver, but also so-called commoditized products such as personal

computers.

In the original and simplified sense, commodities were things of value, of uniform

quality, that were produced in large quantities by many different producers; the

items from each different producer are considered equivalent. It is the contract and

this underlying standard that define the commodity, not any quality inherent in the

product.

Commodities exchanges include:

Chicago Board of Trade

Euronext.liffe

London Metal Exchange

New York Mercantile Exchange.

Multi Commodity Exchange

Offshore Investment

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Offshore investment is the keeping of money in a jurisdiction other than ones

country of residence. Offshore jurisdictions are a commonly accepted solution to

reducing excessive tax burdens levied in most countries to both large and small

scale investors alike. Selected offshore domiciles are superficially viewed by some

as havens used by to conceal or protect illegally acquired money from law

enforcement in the investors country. Although this may be the case, legitimate

investors also take advantage of higher rates of return or lower rates of tax on that

return offered by operating via such domiciles. The advantage to this is that such

operations are both legal and less costly than the solutions offered in the investors

country - or onshore. Locations favored by investors for low rates of tax are

known as offshore financial centers.

Scheme Offered By Reliance Money:

Reliance Money, the financial services arm of the Anil Dhirubhai Ambani

Group, is partnering with UK-based CMC Markets, a global player in the

online derivatives trading segment, to bring overseas investment products to

Indian investors. This tie-up will enable customers of Reliance Money to

gain access to several offshore products including foreign equities,

currency and commodities within the RBI-mandated limits. The central bank

currently permits a single Indian resident to invest up to $50,000 (Rs. 22.5lakh) overseas per year, which has been raised from the earlier $25,000.

For instance, an investor with Reliance Money can buy Corus shares through an

account created for him or her by CMC. The shares will then be credited to the

account. If the investor wants to sell, he follows the same procedure, places an

order and the shares in the account are offloaded in the market.

Credit Cards offered by Reliance Money:s

Reliance-Anil Dhirubhai Ambani group has joined hands with Citi bank to launch

reliance credit card. In addition to usual benefits available with regular credit

cards,reliance credit cards come free for life, and provide a host of benefits and

reward points as part of a unique loyalty program. Reliance credit cards also offer

complimentary vouchers for usage at Reliance World Outlets and Adlabs

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Multiplexes, Cash Advance Facility, Free Utility Bill Payment Facilities, Hospital

Allowance, Free towing of Vehicles, and Zero Fuel Surcharge at IOC Petrol

Pumps. Reliance Credit Cards are available in two categories - Silver and Gold.

Highlights:

Free for Life Card.

Limit:- Silver Credit Card up to Rs.30,000 &Gold Credit Card

(>)Rs.3,00,000.

Get 0% Fuel Surcharge at IOC Outlets.

Get complimentary joining vouchers of Reliance World outlets (For Broad

Band Surfing and Online Trading) and Adlabs (For Food) worth Rs.100

each with the Reliance Silver Card and worth Rs.200 each with the Reliance

Gold Card.

Reliance Money provides free Gift Vouchers to its Credit Card Holder i.e.

Gift Voucher of Rs.400 with Gold Credit Cards and Gift Voucher of Rs.200

with Silver Credit Cards.

Get an allowance of Rs.500 per day, on hospitalization with the Reliance

Gold Card.

Pay bills of Reliance ADA group companies-Reliance Post Paid Bills,

Reliance Energy Electricity Bills, Insurance Premier, Recharge of Mobile

Pre-paid Cards and also for other utility companies on an on going basis by

signing up once.

Customer can opt for free Photo Credit Card for added Security.

Reliance Credit Card holders can receive up to 5 add-on cards at no

additional charges, free email statements, free alerts, and will be able to

transfer money from one Visa Card to another using Citibank Online.

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Reliance Money Provides with Zero Loss card Liability i.e. Customer just

need to give a call at the helpline no. and thus he gets a reference no. After

that he does not have the liability for increasing credit limit in his card.

Customer need to have another credit card (except that of Citi bank), before

having Credit Cards provided by Reliance Money.

Division of Reliance Money:

Reliance Securities Limited

Reliance Commodities Limited and

Reliance Financial Services Limited.

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AN SIP means you commit yourself to investing a fixed amount every month and

use the market fluctuations to your benefit.

How does it help you?

You buy more when the market is down

You buy less when the market is up

Over time the market fluctuations are averaged

Most likely you will realize a saving on the cost per unit this leads to Higher

Returns through Rupee Cost Averaging

SIP an example-

Comparison between Lumpsum Investment v/s SIP

As SIP Investment Bs Lumpsum Investments

Month NAV(Rs.) Amount(Rs.)Units

Jan 16.240 1000 61.5764

Feb 16.266 1000 61.4779

Mar 15.123 1000 66.1244

Apr 15.266 1000 65.5050

May 16.845 1000 59.3648

Jun 16.991 1000 58.8547

Jul 15.501 1000 64.5120

Aug 15.114 1000 66.1638

Sep 12.774 1000 78.2840

Oct 13.848 1000 72.2126

Nov 14.566 1000 68.6530

Dec 15.111 1000 66.1770

Total 12000 788.9056

Amount (Rs.) Units

12000 738.9163

12000 738.9163

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As SIP Investment would have accumulated to approx. 788.9056 Unitswhereas Bs Lumpsum Investment would have acquired only 738.9163 Units.

Basics of Systematic Investing

Delays affect wealth creationThe earlier you invest, the longer your money works for you. Delaying your

investments by a small period can reduce your wealth significantly. Start InvestingNow.

The power of Starting Early

Suppose A & B invest Rs. 100 every month earning interest @ 8% p.a. on a

monthly compounding basis. A starts at the age of 25 years & B starts at the age of

35 years. Both of them invest for 5 years (Rs. 6000) & hold their investments till 60

years of age. As investment would have appreciated to approx. Rs. 74,430

whereas Bs investment would have grown to approx. Rs. 34,475 only. Thus, As

investment would have almost doubled by just starting earlier than B.

How to make SIP work for you?

Achieve your Financial Goals. It is simple. Firs

Set your Financial Goal

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Identify the scheme

Choose investment on a monthly or quarterly basis

Decide the SIP Amount

Choose a SIP date

SIP facility can be availed by :

Look for a long-term commitment. SIP is most effective when opted for a

longer/extended period of time.

To get the most out of stock market fluctuations, start today. The sooner you

start, the earlier you reach your financial goals.

Seven Good reasons to invest in SIP-

There are lots of advantages of joining an SIP-

Light on the wallet

If you cannot put aside large sums of money as investment on a monthly

basis, the SIP route will trigger your mutual fund investment with an amount

as low as Rs.100.

Makes market timing irrelevantMost investors are not experts on stocks and are even more out-of-sorts

with stock market oscillations. With an SIP investment, disciplined investing

over the long term sees to it that an investor is not guided by the market-

timing strategy.

Most of us have needs that involve significant amounts of money, like child

s education, daughters marriage, buying a house or a car. By saving a

small amount, say Rs. 100/- every month through SIPs for some purpose,

you actually subscribe to a far more scientific process of building wealth.

Compounds returnsThe early bird gets the worm is not just a part of the jungle folklore. Even the

early investor gets a lions share of the investment treasure vis--vis the

investor who comes in later. This is mainly due to a thumb rule of finance

called compounding. By starting early, you give more time for your

investment to perform for you, leaving you with a sizably larger corpus

compared to the late investor.

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Lowers the average cost

Enjoy the benefit of rupee-cost averaging. Under rupee-cost averaging an

investor typically buys more mutual fund units when prices are low. On the

other hand, he will buy fewer mutual fund units when prices are high. This is

a good discipline since it forces the investor to commit cash at market lows,

when other investors around him are wary and exiting the market. Investorsmay even be pleased when prices fall because the fixed rupee investment

would now fetch more units.

Total Assets Managed Under Mutual Fund Industry:

Assets Under Management (AUM) as at the end of Jul-2008 (Rs in Lakhs)

Mutual Fund Name

Average AUM For The Month

Excluding Fund ofFunds - Domestic

but including Fundof Funds - Overseas

Fund Of Funds -Domestic

1. ABN AMRO Mutual

Fund 780265.8 19122.6

2. AIG Global Investment Group

Mutual Fund 351317.09 0

3. Baroda Pioneer Mutual Fund5561.89 0

4. Benchmark Mutual Fund297457.16 0

5. Bharti AXA Mutual Fund

22911.41 0

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6. Birla Sun Life Mutual Fund 3749730.07 1742.3

7. Canara Robeco Mutual Fund457617.24 0

8. DBS Chola Mutual Fund185310.94 0

9. Deutsche Mutual Fund1079245.77 0

10. DSP Merrill Lynch Mutual

Fund 1948292.56 0

11. Edelweiss Mutual FundN/A N/A

12. Escorts Mutual Fund17673.15 0

13. Fidelity Mutual Fund746381.73 2909.45

14. Franklin Templeton Mutual

Fund 2444094.67 21867.89

15. HDFC Mutual Fund5075203.27 0

16. HSBC Mutual Fund 1638526.66 0

17. ICICI Prudential Mutual Fund5516065.88 3035.16

18. IDFC Mutual Fund 1174180.85 1973.6

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19. ING Mutual Fund709056.82 39314.11

20. JM Financial Mutual Fund

1104989.13 0

21. JPMorgan Mutual Fund305355.01 0

22. Kotak Mahindra Mutual Fund1878209.89 27908.79

23. LIC Mutual Fund

1749912.76 0

24. Lotus India Mutual Fund783074.99 0

25. Mirae Asset Mutual Fund254600.14 0

26. Morgan Stanley Mutual Fund 281398.64 0

27. PRINCIPAL Mutual Fund1135922.82 0

28. Quantum Mutual Fund6567.62 0

29. Reliance Mutual Fund

8456391.38 0

30. Sahara Mutual Fund 17481.97 0

31. SBI Mutual Fund 2915111.74 0

32. Sundaram BNP Paribas Mutual 1189826.17 0

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Fund

33. Tata Mutual Fund

2044341.88 0

34. Taurus Mutual FundN/A N/A

35. UTI Mutual Fund4611990.95 0

Grand Total 52934068.05

117873.9

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Balance sheet

Mar ' 09 Mar ' 08 Mar ' 07 Mar ' 06Mar '

05Sources of fundsOwner's fund

Equity share capital 2,396.80 2,259.95 200.04 0.05 0.05

Share application money - - - 102.36 88.36

Preference share capital - - - - -

Reserves & surplus 11,396.01 11,282.72 0.02 -0.15 -0.02

Loan fundsSecured loans - - - - -

Unsecured loans - - - - -

Total 13,792.81 13,542.68 200.06 102.26 88.39

Uses of fundsFixed assets

Gross block 78.18 67.41 67.27 66.77 0.30

Less : revaluation reserve - - - - -

Less : accumulated depreciation 1.58 1.06 1.00 0.76 0.19

Net block 76.60 66.35 66.27 66.01 0.11

Capital work-in-progress 55.84 61.14 53.57 35.86 88.09

Investments 6,282.71 8,489.75 41.28 0.01 0.02

Net current assetsCurrent assets, loans & advances 7,422.00 5,350.09 43.71 0.93 0.78

Less : current liabilities & provisions 44.35 424.65 4.77 0.54 0.60

Total net current assets 7,377.66 4,925.44 38.94 0.39 0.18

Miscellaneous expenses not written - - - - -

Total 13,792.81 13,542.68 200.06 102.26 88.39

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Mar ' 09 Mar ' 08 Mar ' 07 Mar ' 06Mar '

05

Notes:Book value of unquotedinvestments

417.24 110.26 41.28 0.01 0.02

Market value of quoted investments 6,046.44 8,412.03 - - -

Contingent liabilities 8.13 8.57 9.03 0.70 27.50

Number of equity shares

outstanding (Lacs)23968.00 22600.00 2000.40 0.50 0.50

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Profit loss account

Mar ' 09 Mar ' 08 Mar ' 07 Mar ' 06 Mar ' 05

Income

Operating income 1,41,959.00 1,33,805.78 1,11,699.03 80,877.79 65,918.83

Expenses

Material consumed 1,08,856.78 1,00,699.30 80,137.05 57,608.10 47,942.39

Manufacturing expenses 4,518.96 2,768.03 3,373.86 1,814.57 1,211.91

Personnel expenses 2,397.50 2,119.33 2,094.09 978.45 846.40

Selling expenses 3,095.27 3,229.59 3,661.45 4,733.75 1,824.95

Adminstrative expenses 2,203.75 2,732.47 2,137.88 1,439.32 1,392.62

Expenses capitalised -3,265.65 -175.46 -111.21 -155.14 -9.60Cost of sales 1,17,806.61 1,11,373.26 91,293.12 66,419.05 53,208.67

Operating profit 24,152.39 22,432.52 20,405.91 14,458.74 12,710.16

Other recurring income 1,713.38 772.17 457.00 588.22 1,384.82

Adjusted PBDIT 25,865.77 23,204.69 20,862.91 15,046.96 14,094.98

Financial expenses 1,774.47 1,162.90 1,298.90 893.61 1,486.54

Depreciation 5,195.29 4,847.14 4,815.15 3,400.91 3,784.57

Other write offs - - - - -

Adjusted PBT 18,896.01 17,194.65 14,748.86 10,752.44 8,823.87

Tax charges 3,137.34 3,559.85 2,585.35 1,642.72 1,505.00

Adjusted PAT 15,758.67 13,634.80 12,163.51 9,109.72 7,318.87

Non recurring items -449.35 5,823.49 -220.11 -41.26 188.88Other non cash adjustments - 48.10 0.51 0.88 -1.31

Reported net profit 15,309.32 19,506.39 11,943.91 9,069.34 7,506.44

Earnigs before appropriation 19,672.61 22,271.76 14,973.00 18,037.20 13,098.50

Equity dividend 1,897.05 1,631.24 1,440.44 1,393.51 1,045.13

Preference dividend - - - - -

Dividend tax 322.40 277.23 202.02 195.44 146.58

Retained earnings 17,453.16 20,363.29 13,330.54 16,448.25 11,906.79

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PERFORMANCE OF MUTUAL FUND

SCHEME

The performance of a scheme is reflected in its net asset value (NAV) which is

disclosed on daily basis in case of open-ended schemes and on weekly basis in

case of close-ended schemes. The NAVs of mutual funds are required to be

published in newspapers. The NAVs are also available on the web sites of mutual

funds. All mutual funds are also required to put their NAVs on the web site of

Association of Mutual Funds in India (AMFI) www.amfiindia.com and thus the

investors can access NAVs of all mutual funds at one place.

The mutual funds are also required to publish their performance in the form of half-

yearly results, which also include their returns/yields over a period of time i.e. last

six months, 1 year, 3 years, 5 years and since inception of schemes. Investors can

also look into other details like percentage of expenses of total assets as these

have an affect on the yield and other useful information in the same half-yearly

format.

The mutual funds are also required to send annual report or abridged annual report

to the unit holders at the end of the year.

The financial newspapers on a weekly basis are publishing various studies on

mutual fund schemes including yields of different schemes. Apart from these, many

research agencies also publish research reports on performance of mutual funds

including the ranking of various schemes in terms of their performance. Investors

should study these reports and keep themselves informed about the performance

of various schemes of different mutual funds.

Investors can compare the performance of their schemes with those of other mutual

funds under the same category. They can also compare the performance of equity-

oriented schemes with the benchmarks like BSE Sensitive Index, S&P CNX

Nifty, etc.

.

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TOP 15 FUNDS - PERIOD (LAST 12 MONTHS)

Rank Scheme Name Date NAV

(Rs.)

Last 12

Months

%

Since

Inception

1 UTI Gold Exchange

Traded Fund

Aug 5 ,

2008

1208.19 36.77 14.56

2 Kotak Gold ETF Aug 5 ,

2008

1208.77 36.64 35.99

3 Gold BeES Aug 5 ,

2008

1205.63 36.63 18.74

4 Reliance Diversified

Power Sector Fund

- Growth

Aug 5 ,

2008

59.28 25.36 52.05

5 DBS Chola Monthly

Income Plan -

Growth

Aug 5 ,

2008

16.78 24.85 10.86

6 Taurus Libra

Taxshield - Growth

Aug 5 ,

2008

25.17 23.77 14.32

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7 ICICI PrudentialInfrastructure Fund

- FII Growth

Aug 5 ,2008

13.55 15.38 13.73

8 Reliance Regular

Savings Fund -

Equity - Growth

Aug 5 ,

2008

20.35 14.52 25.12

9 ICICI Prudential

Infrastructure Fund

- Growth

Aug 5 ,

2008

25.5 14.48 36.04

10 JM Healthcare

Sector Fund -

Growth

Aug 5 ,

2008

19.51 11.55 17.69

11 PRINCIPAL

Monthly Income

Plan Plus - Growth

Aug 5 ,

2008

15.06 11.46 9.3

12 Birla Sun Life

Dynamic Bond

Fund - Retail -

Growth

Aug 5 ,

2008

13.1 10.8 7.25

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13 DWS Investment

Opportunity Fund -

Growth

Aug 5 ,

2008

31.34 10.77 28.75

14 Escorts Gilt Plan -

Growth

Aug 5 ,

2008

16.64 10.72 7.16

15 LIC MF Fixed

Maturity Plan -

Series 22 - Growth

Aug 5 ,

2008

11.36 10.62 10.55

*Note:- Returns calculated for less than 1 year are Absolute returns and

returns calculated for more than 1 year are compounded annualized.

TOP 15 FUNDS - PERIOD (LAST 5 YEARS)

Rank Scheme Name Date NAV

(Rs.)

Last 5

Years %

1 SBI Magnum Tax Gain Scheme 93 - Aug 5 , 47.2 54.674

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Growth 2008

2 SBI Magnum Sector Umbrella -

Contra Fund - Growth

Aug 5 ,

2008

42.93 51.1242

3 Reliance Growth - Growth Aug 5 ,

2008

329.3877 49.2027

4 SBI Magnum Global Fund 94 -

Growth

Aug 5 ,

2008

40.2 48.673

5 Sundaram BNP Paribas Select

Midcap - Growth

Aug 5 ,

2008

95.5586 46.2999

6 SBI Magnum Multiplier Plus 93 -

Growth

Aug 5 ,

2008

57.76 45.0794

7 Taurus Starshare Aug 5 ,

2008

47.11 42.8294

8 HSBC Equity Fund - Growth Aug 5 ,

2008

85.5516 42.0758

9 Birla Sun Life Equity Fund - Growth Aug 5 ,

2008

192.55 41.6082

10 Sundaram BNP Paribas Taxsaver -

(Open Ended Fund) - Growth

Aug 5 ,

2008

31.9091 41.593

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