ServiceCenter_InfoPack

8/7/2019 ServiceCenter_InfoPack

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B I G C A R D E S I G N & M A

S E R V I C E C E N T E R P R O P O S A

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F O R C O N T E M P O R A R Y C U L T U R E A N D C O M M U N I T Y

S P O N S O R S H I P O P P O R T U N I T I E S



OUR B IG IDE A : HE L P ING TRANSFORM A NE IGHBORHOOD THROUGH ART

SERVICE CENTER an 11,500-square-foot center for contemporary culture and community located onLafayette Road just northwest of 38th Street presents an amazing opportunity to bring art andbeauty to an area lacking in these important things. And you can help Big Car and our partnersreinvest in this neighborhood and see it transform as a sponsor of Service Center.

As a 501c3 nonprofit that uses creative, arts-based approaches to improving the quality of life inneighborhoods, Big Car relishes the opportunity to join you in playing a key part in a major effort torevitalize a struggling area. We’re starting with transforming a vacant tire shop into a vibrant center

for the community and city. Service Center is a flexible cultural space serving the neighborhood, cityand region. It is being donated rent free by the owners of the adjacent Lafayette Square Mall.

Big Car will program the space often in partnership with other organizations in thefollowing ways:

• Celebrate the ethnic diversity of the neighborhood through art shows and events.• Engage adults and children with collaborative exhibitions created by and about them.• Host exhibits by local, national and international artists drawing visitors to the area.• Offer educational programs including art, performance, and creative writing classes.• Provide space and equipment for programs serving adults and families such as

language literacy, financial literacy and computer literacy.• Make the space available for school field trip visits and after-school programs.

• Provide a small library, reading area, and computer lab with free Internet access.• Create a community garden, growing food and beautifying the front of the building.• Offer a covered outdoor gathering area accessible to those waiting for buses.• Facilitate a farmer’s market, car shows and other community events and meetings.• Host live performance events including music, theater and dance.

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WHAT I S B IG CAR?As a 501c3 nonprofit established in 2004, Big Car brings art to people and people to art.

We spark creative ideas and produce cultural events and projects that help make Indianapolis a better place all while boosting the city's cultural landscape by working in all genres of art and combining them whenever possible. Our programs are collaborative and explore the notions of people and place, and the unique aspectsof community that connect them.

ENGAGE. EDUCATE . ENRICH.Through our neighborhood art programs, Big Car teams up with community groups and cultural organizationsto provide children and adults access to art and beauty in neighborhoods most lacking in these.Our projects engage people from idea to creation to celebration sharing with them the joy of makingart together.

ENTICE . ENTERTAIN . EXC I TE .

We challenge and surprise audiences with our visual art, public art, literary, musical, film and performanceevents at Big Car Gallery and elsewhere. We work with the Indianapolis Museum of Art, Spirit & Place,Indiana History Center, Indianapolis-Marion County Public Library and many others who share our passionfor this city.

WHAT ARE OUR GOAL S FOR S E RV ICE CE NTE R?• Improve the quality of life in the area through art, beauty, education and advocacy.• Provide an inviting and accessible venue for cultural events.• Highlight the cultural diversity and international flavor of the neighborhood.• Become a destination for visitors from across the city, region, and country helping support

the economic development of the neighborhood.• Beautify and utilize the whole building and nearby outside space, creating an attractive and

welcoming gateway to the mall and neighborhood.• Partner with neighborhood businesses, residents, schools, and citywide organizations to help

the Lafayette Square neighborhood improve and become a cultural destination.• Support the mall’s programming by organizing free events and programs in the mall.• Advocate for improved pedestrian/bicycle/bus access to the area making Service Center a

hub for bicyclists and an amenity for those using public transportation.

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WHO I S OUR TARGE T AUD I E NCE ?Big Car programs reach younger and emerging arts audiences, established arts audiences and people inneighborhoods who are not currently connected with the arts in our city. At Service Center, we will appeal topeople who are connected with the arts scene many already visiting the Lafayette Square area for its ethnicrestaurants and to shop at retail businesses. We will also work to create a new audience by exposing visitorsof all ages to the arts by including them as art makers, helping them find joy in this and by providing a varietyof other services and features that they will enjoy. Our goal is to bring more than 10,000 visitors to ServiceCenter in its first year with many more enjoying its beautified exterior from nearby Lafayette Road.

HOW WIL L WE MARKE T S E RV ICE CE NTE R?In opening Service Center, we anticipate coverage by local print and broadcast media and see this as a storythat could garner national attention. What we are doing with Service Center is very unusual on a nationallevel and something brand new for Indianapolis.

Big Car is experienced with marketing both to the media and to the general public using traditionalapproaches like sending out press releases and distributing posters and cards as well as getting the word outto email lists, on the web and on social media sites like Facebook and Twitter.

Since its start, Big Car has received strong media coverage for its programs. We’ve been featured innational publications such as the Washington Post and New York magazine, received international onlineattention on websites sponsored by Scion and Ford, and are frequently covered on local television and inNUVO Newsweekly, The Indianapolis Star and Indianapolis Monthly. Big Car has won best gallery awardsand ranks highly in many of the city’s best-of polls. It is also listed in the Midwest gallery guide, distributedthroughout the Midwest. In 2010, Big Car received a Cultural Vision Award from NUVO for our efforts inthe arts and in supporting communities.

In NUVO Newsweekly’s Best of 2010 issue, arts editor David Hoppe described Big Car’s community arts

programs this way: "In every case, the point was to show how art and artists could connect with people whotend to say that art is for somebody else, engaging these folks in the actual creation of works dealing withwhere they live. For once Indianapolis appears to be ahead of an arts-related curve. Big Car’s emphasis onmaking a variety of neighborhoods partners and participants in creating works of art shows the way to whatcould be the Next Big Thing in the arts here: A socially engaged approach that takes the emphasis off of support for artists in favor of putting artists to work in the revitalization of neighborhoods throughout the city."

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SPONSORSH IP OPPORTUNI T I E SWhen you sponsor Service Center, you’re supporting a great cause in a very visible, high-impact way.You’re showing the neighborhood, the city and the world that your company or organization stands behindart, culture, creativity, beauty, sustainability, and community development. And you’re displaying true civicpride in the Lafayette Square area and in Indianapolis.

Likewise, your name and/or products will be displayed in front of and passed out to 10,000-plus visitorspassionate about art, culture, and community. You’ll receive fantastic exposure for your brand and greatmedia coverage, all while helping make a real difference in the life of the community and the city.

Sponsors can also enjoy the opportunity for direct service for employees during the workday. This couldbe helping us physically transform the space early in the process, helping in the community gardenthroughout the season, or working directly with children and adults in creative educational programming.This service would benefit the community and also serve as excellent team-building activities.

Donations to Big Car, a 501c3 nonprofit, are tax deductible. Sponsorships are for 2011 and 2012 unlessotherwise indicated.

The following is a summary of sponsorship levels, followed by benefit details of each.

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V IS IONA RY SP ONSORSH IP $25,000 CA SH(one only, for three years with first right to renew )

Your company or organization name is included in the official title of the space. Example: ServiceCenter for Contemporary Culture and Community, presented by Acme Company. Your name andlogo appears in signage on the exterior and interior of the building, in all print and web materials,and in all press-release information. Presenting sponsors will have an outdoor sculpture dedicatedto them, receive invitations to exclusive VIP events and have free access to the space for specialevents as requested.

COMMUNI TY/SCUL PTURE GA RDE N L A NDMA RK SP ONSORSH IP $10,000 CA SH(one only, for three years with first right to renew )Support our important urban agricultural education and engagement project as the exclusive namesponsor of our highly visible community/sculpture garden very near Lafayette Road. This sponsorshipincludes your name and logo on signage in the garden, inclusion in all print and web materials and in

all press-release information. Title sponsors will receive invitations to exclusive VIP events, have asculpture dedicated to them, and can have free access to the community garden space for specialevents as requested.

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COMMUNI TY GA RDE N SUP P ORT ING SP ONSOR $5,000 CA SH/TRA DESupport the community garden and our educational and engagement programs for children and adults as asponsor by giving funds and/or supplies toward this effort. Receive recognition in the garden on signage andhave a sculpture dedicated to your company or organization. Also receive inclusion in all print and webmaterials and in all press-release information pertaining to the garden; and receive invitations to VIP events.

COMMUNI TY GA RDE N BE D SP ONSOR $1,000 CA SH/TRA DE(10 raised flower and vegetable beds)Support the community garden as a sponsor by sponsoring a particular raised garden bed of your choice.Receive recognition in this bed on signage. Also receive inclusion in web materials and invitations to VIP events.

COMMUNI TY P A T IO/BUS SHE L TE R SP ONSOR $2,500 CA SH/TRA DEHelp us provide an inviting outdoor gathering place adjacent to the community garden and at the entrance tothe community creativity lab. This highly visible space needs tables, chairs and lighting. Receive recognition onthe patio on signage and have a sculpture in the garden dedicated to your company or organization. Alsoreceive inclusion in all print and web materials and in all press-release information pertaining to the patio andgarden; and receive invitations to VIP events.

OUTS IDE A RT/MURA L SP ONSOR $2,500 CA SH/TRA DEHelp us beautify the exterior of the building with large-scale art images and murals. Receive recognition on or near the mural and other outside images. Also receive inclusion in all print and web materials, and press-release information pertaining to the murals and outside art exhibitions; and receive invitations to VIP events.

BIKE RA CK SP ONSOR $2,500 CA SH/TRA DEHelp us provide a secure destination for bike riders as we install artistic bicycle racks near our garden andpatio. Receive signage recognition on or adjacent to the racks. Also receive inclusion in all print and webmaterials and in all press-release information pertaining to the murals and outside art exhibitions; and receiveinvitations to VIP events.

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COMMUNI TY CRE A T I V I TY L A B P ROGRA M SP ONSOR $ 5,000 CA SHShow your dedication to the community and support of community programs that engage, educate and enrichchildren and adults. Receive recognition in the community art space on exclusive and highly visible signageand have dedicated space for displaying promotional materials. Also receive inclusion in all print and webmaterials, in all press-release information; and receive invitations to VIP events.

COMMUNI TY CRE A T I V I TY L A B TE CHNOL OGY SP ONSOR $ 5,000 CA SH/TRA DEMake it possible for children and adults to learn computer literacy, work on creative writing and art projectsand access the Internet for research and job searches by donating laptop computers for our portable lab.Receive recognition in the community art space on signage and on the computers. Also receive inclusion in allprint and web materials and in all press-release information; and receive invitations to VIP events.

NE IGHBORHOOD S TORY SP A CE P ROGRA M SP ONSOR $ 2,500 CA SHSupport an ongoing program to gather and present stories of people of diverse backgrounds and culturesshared on video and on audio in a viewing room adjacent to the Community Creativity Lab. Receive recogni-tion in the viewing room and on all videos. Also receive inclusion in print and web materials and press-releaseinformation pertaining to the story space; and receive invitations to VIP events.

NE IGHBORHOOD S TORY SP A CE TE CHNOL OGY SP ONSOR $ 2,500 CA SH/TRA DEWith donated technology, support an ongoing program to gather and present stories of people of diversebackgrounds and cultures shared on video and on audio in a viewing room adjacent to the Community CreativityLab. Receive recognition in the viewing room and on all videos. Also receive inclusion in print and webmaterials and press-release information pertaining to the story space; and receive invitations to VIP events.

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GA RA GE E XH IB I T SP A CE SP ONSOR $ 5,000 CA SH/TRA DESupport site-specific sculpture, installation, car art and other visual art programming in the large garage space.Trade could come through supporting cleaning and transformation needs both in materials and labor. Receiverecognition in the garage space on signage and mentions with eachnew exhibit. Also receive inclusion in all print and web materials, in all press-release information pertaining tothe garage shows; and receive invitations to VIP events.

GA RA GE E XH IB I T SP A CE SHOW SP ONSOR $ 2,500 CA SH(five per season)Support site-specific sculpture, installation, car art, community art and other visual art programmingin the large garage space. Receive recognition in the garage space on signage and mentions of the sponsoredexhibit. Also receive inclusion in all print and web materials and in all press-releaseinformation pertaining to the exhibit sponsored; and receive invitations to VIP events.

FA RME RS/ INTE RNA T IONA L MA RKE T T I TL E SP ONSOR $5,000 CA SH(only one)Help us bring fresh, local foods from area vendors and international foods from neighborhood vendors to thesame location on a weekly basis as the title sponsor for the new farmers market. Receive highly visible recognitionin the garage space on signage at all times and during the market. Also receive inclusion in all print and webmaterials and in all press-release information pertaining to the market; and receive invitations to VIP events.

FA RME R ’S MA RKE T SUP P ORT ING SP ONSOR $1,500 CA SHHelp us bring fresh, local foods from area vendors and international foods from neighborhood vendors tothe same location on a weekly basis as a supporting sponsor for the new farmers market. Receive highlyvisible recognition in the garage space on signage during the market. Also receive inclusion in print and webmaterials and in press-release information pertaining to the market; and receive invitations to VIP events.

GA RA GE BA Y SP ONSOR $1,000 CA SH(10 doors)Support the programming in the garage space including art and farmer’s markets and receive a tastefulbut very visible decal in the window in the door dedicated to your company, organization or family name.Also receive inclusion in web materials and invitations to VIP events.

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P E RFORMA NCE SP A CE SP ONSOR $5,000 CA SHShow your dedication to bringing musical, theatrical, and dance performances to the neighborhood as asponsor of this flexible black-box space. Receive recognition on signage and mentions with each newperformance. Also receive inclusion in print and web materials and in all press-release informationpertaining to the performance space; and receive invitations to VIP events.

P E RFORMA NCE SP A CE TE CHNOL OGY SP ONSOR $5,000 CA SH/TRA DEShow your dedication as a sponsor of this flexible black-box space with a donation of audio/visual equipmentneeded for performances and film screenings. Receive recognition on signage and mentions with each new

performance. Also receive inclusion in print and web materials and in all press-release information pertainingto the performance space; and receive invitations to VIP events.

IND IV IDUA L P E RFORMA NCE SP ONSOR $1,000 CA SH/TRA DESupport live performances in the neighborhood, keeping them free or very affordable. Receive recognition inthe performance space at the performance you sponsor. Also receive inclusion in all print and web materialsand in all press-release information pertaining to the exhibit sponsored; and receive invitations to VIP events.

SE RV ICE CE NTE R S TA R $500-$1 ,000 CA SH/TRA DEShow your dedication as a supporter of the cultural and community programming at Service Center andwe’ll include the name your company, organization or family on a highly visible display in the CommunityCreativity Lab. Also receive inclusion in web materials and invitations to VIP events.

FR I E ND OF S E RV ICE CE NTE R $20-$500 CA SH/TRA DEShow your dedication as a supporter of the art and community programming at Service Center and we’ll include the name of your company, organization or family in our annual report and onthe Service Center website.

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SERVICE CENTER NEEDS L IST • Exhibition lighting and related electrical supplies• Paint and painting tools and supplies• Cleaning supplies, tools and equipment• Building supplies for movable walls for exhibition space• Maintenance supplies, tools and equipment• Exterior and interior signage• Supplies for raised beds, planters• Tools for community garden• Outdoor seating (tables, chairs, cables and locks)• Tables, chairs, shelves for Community Creativity Lab• Books for community library

• Computers/printer for community lab• Storage cabinets• Audio/video equipment for the Neighborhood Story Space• Chairs for screening/performance space• Audio/video equipment for screening/performance space• Educational and art supplies• Office supplies• Internet and phone equipment• Internet and phone service• Security system• Printing for marketing and publicity• Shipping for art work• Coffee maker, water cooler, refrigerator

• Food and drink for special events and openings

TO F IND OUT MORE , SCHEDULE A V IS I T OR A MEE T ING :Please contact Jim Walker, Big Car executive director, at (317) 408-1366 or [email protected] look forward to talking with you about Service Center for Contemporary Culture and Community.

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ServiceCenter_InfoPack