Sheridan&Co Case Study - 1Rebel, January 2015

www.sheridanandco.comCASE STUDY // 1REBEL / LONDON

http://www.sheridanandco.com

Lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum

squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddle lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem Lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly

diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddle lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem





squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddle lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem

THE BOX

DELIVERDESIGN

DESIGNDEVELOPMENT

PROJECTMANAGEMENT

MANUFACTURE INSTALLATION>> >>>>RETAIL

STRATEGYRETAIL

IDENTITYCONCEPT

MANAGEMENT>> >>>>

BRANDIDENTITY

In 2015 boutique gym 1Rebel began offering

users an environment more similar to a fashionable

bar or creative space than a traditional gym.

Sheridan&Co developed a retail strategy that led

to identity and visual merchandising for the gym as

well as its concession juice bar, Roots & Bulbs.

RETAIL STRATEGY

Retail Site:

Refinement

BRANDIDENTITY

RETAILSTRATEGY

RETAILIDENTITY

CONCEPTMANAGEMENT

>>>> >>

DESIGN

DESIGNDEVELOPMENT

PROJECTMANAGEMENT

MANUFACTURE INSTALLATION>>>> >>

DELIVER

>>

As part of our

approach, we mapped

out every detail of the

customer journey

and provided detailed

competitor analysis and

trends research.

This developed a

retail strategy that

would inform the

design, look and

feel of 1Rebel’s

product packaging

for clothing, as well

as its window and

retail displays.

These reflect and

enhance the gym’s

brand identity,

l a n g u a g e a n d

overriding aesthetic

of paired-back

modernity.

1REBEL

CASE STUDY

LONDON

Retail Strategy


Retail Site:

Refinement

BRANDIDENTITY

RETAILSTRATEGY

RETAILIDENTITY

CONCEPTMANAGEMENT

>>>> >>

DESIGN

DESIGNDEVELOPMENT

PROJECTMANAGEMENT


DELIVER

>>

Corner

Window

London Wall

Entrance

St Marys Axe

Windows

From this we were tasked with designing window

displays for two phases of the project; temporary

window vinyls to create excitement throughout

the construction phase and two semi-permanent

window displays upon launch.

These displays would cover multiple windows,

wrapping the corner of the building and

engaging passers-by by providing a learning

experience for the innovative aspects of

the gym’s offering.

1REBEL

CASE STUDY

LONDON

The Site


RETAIL IDENTITY

Stage 1

Concept

BRANDIDENTITY

RETAILSTRATEGY

RETAILIDENTITY

CONCEPTMANAGEMENT

>>>> >>

DESIGN

DESIGNDEVELOPMENT

PROJECTMANAGEMENT


DELIVER

>>

The first stage involved installing vinyls during the

construction phase of the project.

These built a sense of anticipation within the key

commuter demographic that would make up

1Rebel’s core clientele upon launch, and initiated

early social engagement.

1REBEL

CASE STUDY

LONDON


Stage 1

Results

BRANDIDENTITY

RETAILSTRATEGY

RETAILIDENTITY

CONCEPTMANAGEMENT

>>>> >>

DESIGN

DESIGNDEVELOPMENT

PROJECTMANAGEMENT


DELIVER

>>

Social response

1REBEL

CASE STUDY

LONDON


Stage 2

Early Concepts

BRANDIDENTITY

RETAILSTRATEGY

RETAILIDENTITY

CONCEPTMANAGEMENT

>>>> >>

DESIGN

DESIGNDEVELOPMENT

PROJECTMANAGEMENT


DELIVER

>>

Next we began the ideation

process for the final visual

merchandising.

More than just a window

display, our aim was

to create a discussion

piece by adding a sense

of theatre and creating

something as impact-

ful as the customers

experience within.

Multiple concepts were

considered, including an

exploded treadmill and

a 24hr marathon running

event for charity.

1REBEL

CASE STUDY

LONDON


Stage 2

Final Design

BRANDIDENTITY

RETAILSTRATEGY

RETAILIDENTITY

CONCEPTMANAGEMENT

>>>> >>

DESIGN

DESIGNDEVELOPMENT

PROJECTMANAGEMENT


DELIVER

>>

The final design incporporates the gym’s

patented workbench, dubbed ‘The Box’, in

the main window, and a digital display for

video content in the corner window.

‘The Box’ is set on an art installation-type

plinth and provides an exciting look into

1Rebel’s key innovation; a personal weight

set for every customer that optimises the

High Intensity Interval Training workout.

1REBEL

CASE STUDY

LONDON


DESIGN DEVELOPMENT

PART NO:

DRAWN BY:

COLOUR: MATERIAL:

PROJECT :

LAST SAVED: 02 January 2015LAST SAVED BY: pbemrose

SHEET: 1 of 1 SCALE: 1:8 @ A0

FINISH:

DESCRIPTION:

JOB NO: CLIENT:

REV:-FILENAME: 1Rebel-Window 4 - TV LayoutS o-H E R I A N & C

D E S I G N N GI R E TA L

DI

T 01858 468 000F 01858 463 444 www.sheridanandco.com

RiversideMarket Harborough, LeicestershireLE16 7PT

2915

1200

1923

700

A

ASECTION A-A

Unfinished steel stand

Removable backcover plate

10

R

Copyright Notes: This original design/prototype is submitted as a confidentialpresentation and is the subject of copyright under the copyright act 2013

PART NO:

DRAWN BY: Paul B

COLOUR: unfinishedMATERIAL:

PROJECT :Semi Perm Window

LAST SAVED: 22 December 2014LAST SAVED BY: pbemrose


FINISH: unfinished

DESCRIPTION: Window 4 Logo

JOB NO: CLIENT: 1 Rebel

REV:-FILENAME: 1Rebel-Semi Perm window-LogosS o-H E R I A N & C


DI



1000

202

M6 x 20 Pemsertfire to rear side

40 40 4040 4040

4040

80

100 80

25

8

1.50

270

25

16.59

16.59

8 1.50

x4 required

x5 required

2mm steel

10

R


PART NO:

DRAWN BY:

COLOUR: MATERIAL:

PROJECT :



FINISH:

DESCRIPTION:

JOB NO: CLIENT:



DI



2915

1200

1923

700

A

ASECTION A-A



10

R


PART NO:

DRAWN BY:

COLOUR: MATERIAL:

PROJECT :



FINISH:

DESCRIPTION:

JOB NO: CLIENT:



DI



2915

1200

1923

700

A

ASECTION A-A



10

R


PART NO:

DRAWN BY:

COLOUR: MATERIAL:

PROJECT :



FINISH:

DESCRIPTION:

JOB NO: CLIENT:



DI



2915

1200

1923

700

A

ASECTION A-A



10

R


Window Video

BRANDIDENTITY

RETAILSTRATEGY

RETAILIDENTITY

CONCEPTMANAGEMENT

>>>> >>

DESIGN

DESIGNDEVELOPMENT

PROJECTMANAGEMENT


DELIVER

>>

Using content provided by 1Rebel, we produced

a video for the corner window display to stop

passers-by and quickly deliver key messages

and information about the 1Rebel experience.

1REBEL

CASE STUDY

LONDON


PART NO:

DRAWN BY:

COLOUR: MATERIAL:

PROJECT :



FINISH:

DESCRIPTION:

JOB NO: CLIENT:

REV:-FILENAME: 1Rebel-Large window- Lecturn assyS o-H E R I A N & C


DI



300

997

2525 150

997

1046.90

200

210

M6 weld studs withM6 dome cap nuts

300200

297

Separate S/printedplate fixed underside

297

210

A

DETAIL ASCALE 1 : 12

10

R


PART NO:

DRAWN BY:

COLOUR: MATERIAL:

PROJECT :



FINISH:

DESCRIPTION:

JOB NO: CLIENT:



DI



300

997

2525 150

997

1046.90

200

210


300200

297


297

210

A


10

R


PART NO:

DRAWN BY:

COLOUR: MATERIAL:

PROJECT :



FINISH:

DESCRIPTION:

JOB NO: CLIENT:



DI



300

997

2525 150

997

1046.90

200

210


300

200

297


297

210

A


10

R


PART NO:

DRAWN BY:

COLOUR: MATERIAL:

PROJECT :



FINISH:

DESCRIPTION:

JOB NO: CLIENT:



DI



300

997

2525 150

997

1046.90

200

210


300

200

297


297

210

A


10

R


A screen-printed metal

plaque was created to sit

in front of ‘The Box’ in the

main window display. This

explains why it is ideal for a

focused workout.

Window

Elements

BRANDIDENTITY

RETAILSTRATEGY

RETAILIDENTITY

CONCEPTMANAGEMENT

>>>> >>

DESIGN

DESIGNDEVELOPMENT

PROJECTMANAGEMENT


DELIVER

>>

1REBEL

CASE STUDY

LONDON









squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddle lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem

THE BOX

Final Design

BRANDIDENTITY

RETAILSTRATEGY

RETAILIDENTITY

CONCEPTMANAGEMENT

>>>> >>

DESIGN

DESIGNDEVELOPMENT

PROJECTMANAGEMENT


DELIVER

>>

1REBEL

CASE STUDY

LONDON


Results

BRANDIDENTITY

RETAILSTRATEGY

RETAILIDENTITY

CONCEPTMANAGEMENT

>>>> >>

DESIGN

DESIGNDEVELOPMENT

PROJECTMANAGEMENT


DELIVER

>>

“Working with Sheridan & Co has

been a total pleasure.

Their commitment and passion is

second to none and the team spirit

is infectious.

We have been extremely happy with

the detail and quality of work”.

“Working with Sheridan&Co over the

past few months has been inspirational

and reassuring.

We are truly grateful for all of your

efforts. I sincerely mean that no

other agency has impressed us as

much as yours”.

- James Balfour & Giles Dean,

Co-founders 1Rebel.

1REBEL

CASE STUDY

LONDON


Response

BRANDIDENTITY

RETAILSTRATEGY

RETAILIDENTITY

CONCEPTMANAGEMENT

>>>> >>

DESIGN

DESIGNDEVELOPMENT

PROJECTMANAGEMENT


DELIVER

>>

More Images

>>

9:45 AM

100%iPad

9:45 AM

100%iPad

1REBEL

CASE STUDY

LONDON


http://www.sheridanandco.com/our-work/portfolio/visual-merchandising/1rebel.html

Documents

Sheridan&Co Case Study - 1Rebel, January 2015