The 22nd Guangzhou International Travel Fair Grandly Opens第２２届广州国际旅游展览会盛大开幕

Guam: Paradise for Diving, Lifestyle of Relaxing潜水胜地 惬意关岛

Chenzhou,Hunan:the City in the Forest, the Paradise of Hot Spring 湖南郴州： 林中之城，温泉之都

Trends of the Development of Theme Tourism

主题式旅游蓬勃开发成大趋势 P04

Smart Travel Makes Trips More Convenient and Interesting

智慧让旅游更加便捷有趣 P12Faces in GITF

广州旅展面面观 P14

The Influence of 72-hour Visa-free Transit

72小时过境免签的影响力

2014年2月28日（第二期） www.gitf.com.cn 主办：汉诺威米兰展览（上海）有限公司 协办:度假传播

SHOW DAILYGITF官方微信

速报 News P02-P03

世界展会 全球商机 GUANGZHOU INTERNATIONAL TRAVEL FAIR 2014 2014广州国际旅游展览会（GITF）02 03 2014年2月28日 28 February 2014

Chenzhou,Hunan:the City in the Forest, the Paradise of Hot Spring

Guam: Paradise for Diving, Lifestyle of Relaxing

Discover America from the “Heart”

从“心”发现美国

Charming Italy World Expo Tour Boom in 2014

意大利旅游推广会 米兰世博游成热点

News | 速报

TODAY 今日看点

Seminar Express 推介会速递

09:30 – 11:00

09:30 – 11:00

09:30 – 11:00

13:30 – 15:00

15:30 – 17:00

15:30 – 17:00

巴西旅游推介会

Travel to Brazil

在意大利的豪华旅游

Luxury Travel in Italy

畅游18洞，健康走世界

Healthy Rounding, Embracing the World

俄罗斯旅游热点和新产品发布会

Russian Tourist Hotspots and New Product Launch

希腊典雅假期-希腊旅游&希腊投资移民推介会

Greek Tourism & Investment Immigration Promotion

圣洁甘孜心灵之旅

Holy Garze, the Journey of Your Heart

广交会威斯汀酒店会议室 新港厅

Westin Conference Room Xingang Hall

广交会威斯汀酒店会议室 会展厅 A

Westin Conference Room Huizhan Hall A

广交会威斯汀酒店会议室 会展厅 B

Westin Conference Room Huizhan Hall B

广交会威斯汀酒店会议室 新港厅

Westin Conference Room Xingang Hall

广交会威斯汀酒店会议室 新港厅

Westin Conference Room Xingang Hall

广交会威斯汀酒店会议室 会展厅 A&B

Westin Conference Room Huizhan Hall A&B

TIME 时间 EVENT 活动内容 LOCATION 地点

ORGANIZED BY 主办

PUBLISHED BY 出版

CO-ORGANIZED BY 协办

GENERAL CONSULTANT 总顾问

CHIEF EDITOR 主编

EDITOR 编辑

TRANSLATION EDITOR 编译

汉诺威米兰展览（上海）有限公司 Hannover Milano Fairs Shanghai Ltd.

广州国际旅游展览会GITF

度假传播Holidaying Media (www.onholiday.cn)

James Fu 符禹

Cathy Cui 崔宜瑾

Iris Han 韩霭文/Vicko Li 李艳婷/Youni Qiu邱力/Alex Lin林逸朗/Coney

Zong宗婕聪/Jason Ye 叶晖/Addison Lan兰萌/Tracy Feng冯秋霞/Jean

Ma马富娟

Aliza Huang 黄丹霞/Debbie Wu 吴淑华

（展会内部交流文件）

INTERNAL INFORMATION

*若有调整，以现场发布为准

*Preliminary Schedule, please check for detailed schedule on-site

2 月 27 日上午，由汉诺威米兰展览

（上海）有限公司主办的 2014 年广州国

际旅游展览会（简称广州旅游展）在中

国进出口商品交易会展馆（琶洲展馆 C

区）盛大开幕。广州市副市长王东、广

东省旅游局局长杨荣森、广州市旅游局

局长朱力等领导、部分国家驻穗总领事

出席了开幕式。自 1993 年创办至今，广

州旅游展迈进了第 22 个年头，展出规模、

内容不断扩大，专业观众和特邀买家数

量稳步增长，已成为华南地区乃至亚太

地区最具影响力的国际性旅游展览盛会，

为海外众多旅游机构和旅游企业拓展中

国市场提供机遇，也为国内旅游同业开

拓国际市场搭建平台。

开幕式上，汉诺威米兰展览会（中国）

有限公司总经理符禹介绍了本届展会的

亮点和看点。本届广州旅游展共吸引来自

42 个国家和地区的 750 家展商，国际参

展比例突破 62%，展出面积 2.2 万平方

Promote Effective Communication Lead the Trend of Tourism IndustryThe 22nd Guangzhou International Travel Fair Grandly Opens推动高效交流 引领行业趋势

第２２届广州国际旅游展览会盛大开幕

米，各项数据均创下新高 ；三大展馆和

主题展区带来包括“７２小时过境免签

宣传区”、 “游艇展区”、“高尔夫体验区”

等全新项目。此次旅游展首次设立了“广

州智慧旅游展示区”，多款应用成果隆重

上线，成为本届展会的最大看点。

本届广州旅游展邀得超过 700 家境

外重量级买家莅临现场，他们多以世界

五百强企业和世界级旅行商为主。同期，

展会举办 15 场推介会，聚焦旅游行业最

关注的话题，洞察全球最优质的旅游资源。

2 7 t h F e b r u a r y m o r n i n g , t h e

opening ceremony of Guangzhou

International Travel Fair 2014(GITF),

a grand event annual ly held in

Guangzhou by Hannover Milano

Fairs Shanghai Ltd.,kicked off at

China Import and Export Fair Pazhou

C o m p l e x ( C z o n e ) . G u a n g z h o u

debuty mayor Wang Dong, head

o f T o u r i s m A d m i n i s t r a t i o n o f

Guangdong Province Yang Rongsen,

head of Tourism Administration of

Guangzhou City Zhu Li and other

officials,several foreign consuls-

general stationed in Guangzhou

attended the opening ceremony.

Since the establishment in 1993,

GITF has entered its 22nd year with

its size and content both expanded

and the number of professional

visitors and invited buyers increased.

Till now, it has become the most

influential international travel fair

in South China region or even

Asian-Pacific region. It has brought

massive opportunities for overseas

tourism agencies and industries to

expand their market share in China,

as well as providing advantages for

domestic tourism industry to develop

internationally.

James Fu, general manager of

Hannover Milano Fairs China Ltd.，

introduced the highlights of this

grand event during the opening

ceremony. According to him,“GITF

2014 attracts 750 exhibitors from 42

countries and regions with over 62%

exhibitors from outside China and an

exhibition area of more than 22,000

sqm. All of the figures reach a record

high.” In the three main halls and

theme exhibition areas are brand

new projects such as“72-hour

transit visa-free promotion area”,

“excursion boat display area”,

“golf experiencing area”. GITF

launches a separate display area

of Guangzhou smart travel for the

first time, in which many application

achievements and new products

will make their debut as the biggest

highlight of the fair.

There are over 700 high-profile

buyers with financial strength and

purchase demand attending the fair,

and most of them are the Fortune

500 companies and world-class

traveling agencies. Fifteen equally

remarkable seminars will be held

during the same period, during

which participants can have a good

knowledge of the development trend

of tourism in 2014 and the insight into

the finest tourism resources.

湖南郴州 林中之城，温泉之都

潜水胜地 惬意关岛

湖南郴州旅游推介会于旅游展首日

举行。“郴”字的含义为“林邑”，意为“林

中之城”，郴州则被誉为“粤港澳后花园”。

此次旅游展，郴州除了重点推荐它 29 万

亩的原始森林外，还特意提出草原、猎

场、生态城、古村落、白银坊、矿山公园、

千年古道等特色旅游景点。同时郴州还将

打造“中国温泉之城”， 除了已经开发成

熟的莽山温泉大酒店，新开发的北湖区

仙领温泉，也将成为湖南首个“高铁温泉”。

Hunan Chenzhou travel seminar

is held on the first day of GITF.

“Chen” refers to “Lin Yi”, which

means “the city in the forest”.

关岛旅游推介会亮相旅展。在关岛，

能让华人最近地感受到美国风情与文化。

历史悠久的太平洋战争历史公园、寓意

爱情传奇的情人崖、热带风情的拉提石

公园、部落风情的查莫洛文化村、西班

今 年 首 次 参 加 广 州 国 际 旅 展 的

Brand USA 美国国家旅游局将带领大家

一起从“心”发现美国。Brand USA 美

国国家旅游局今年将特别推出 10 条经典

的自驾线路。今年加入美国展团的合作

伙伴对自驾、自由行游客颇为关注，赫

兹国际租车也一同参展。十条 Discover

America Road Trip 的线路都将会通过

Brand USA 美国国家旅游局的官网、微

信、微博等平台发布。

This year, Brand USA, the national

tourism administration of America,

joins GITF for the first time and is

ready to lead us to discover the US

from the “heart”. Brand USA will

People see Chenzhou as “the

backyard of Guangdong, Hong

Kong and Macao”. As for the fair,

Chenzhou is highly recommending

its 290,000 acre of virgin forest.

Besides, its grasslands, hunting

grounds, eco-city, ancient villages,

Bai Yin Fang, mine park, ancient path

are of Chenzhou characteristics.

Also, Chenzhou is going to develop

i t i n t o “ C h i n a ’ s c i t y o f h o t

spring”. Besides the developed

Mangshan hot spring hotel, Xianling

hot spring in Beihu district is being

constructed,and it will be the first

“high-speed rail spring” in Hunan.

present 10 classic self-drive routes.

Participators in the US exhibition

group this year pay special attention

to self-drivers and independent

travelers, among which is Hertz

Car Rental. They will publish the 10

Discover America Road Trip routes

on various platforms including Brand

USA website, Wechat and Weibo.

2015 年的米兰世博会推广是此次意

大利旅游推介会的重点内容。米兰世博

将会接待来自世界各地超过 2000 万的游

客。此外，在占地面积超过 100 万平方

米的世博园中，超过 60 多个展馆，将旨

在展示世界各地文化美食传统，更注重反

映当地经济科学和与食品生产及消耗有

关联社会现象的主题区域将会给世人展

现一次独特超刺激的体验。意大利旅游

局将会大力推广举办世博会的城市米兰

以及周边腹地的城镇。如米兰周边的皮

埃蒙特大区的首府都灵、利古里亚大区

的五渔村等都是世博游的重点推荐线路。

2015 World Expo tour is Italy’s

focus of promotion in 2014. Expo

Milano 2015 will draw in over 20

million visitors from all over the world.

The exposition site, covering an area

of 1 million square meters, will offer a

unique and stimulating setting amidst

over 60 pavi l ions and thematic

areas dedicated to the cultural and

culinary traditions of the entire world,

and more generally to economic,

scientific and social issues related to

the production and consumption of

food. They will vigorously promote

Milan and the surrounding hinterland

towns. Turin, the capital of Piedmont

Torino, and Liguria's Cinque Terre

are all key recommendations of the

World Expo tour route.

牙宗教的遗风、摩登现代的免税店、日

式风情的观光文化，特别值得一提的是

关岛是热爱潜水人士的首选胜地，还能

一同寻找二战时期沉船的残骸，见证历

史痕迹。这里每一处都让你惊叹不已，

身心得到宁静与净化。

Guam tourism seminar is held in

the fair. Guam is the closest place

for Chinese people to experience

the charm of American culture,such

as the time-honored Pacific War

History Park, the romantic Two

Lovers Point, the passionate Latte

Park , the cultural Chamorro Village,

the heritage of Spanish religion,

the modern duty-free shops,the

Japanese tourist culture. It is worth

pointing out that Guam is the first

choice for many diving enthusiasts.

You can also visit the remains of

sunken ships of World War II to feel

the trace of history…all of Guam is

bound to amaze you and purify you.

GUANGZHOU INTERNATIONAL TRAVEL FAIR 2014 2014广州国际旅游展览会（GITF）世界展会 全球商机04 05 Focus | 焦点 2014年2月28日 28 February 2014

workout , entertainment, relaxation

and decompression. GOLFEVER

has the most cutting-edge , ultra-

precise simulation systems , allowing

you to enjoy the realistic feeling as

in the outdoor course . Systems use

high -sensitivity sensor , HD camera

and advanced computer equipment,

to real-time record the hitting quality

and action of golfers, as a reference

for your training. GOLFEVER has

three screens rooms for VIPs,

deluxe single screen rooms, large

exercises Roads , simulation greens,

and multifunctional hall etc. In order

to meet the different needs of golf

enthusiasts, we equip hitting maps

for right hand and left hand in each

driving range.There are high level

professional players in the field

as coach , to provide professional

guidance and advice. Besides we

provide Korean famous interactive

teaching golf courses. In this fair,

we mainly promote the concept of

"GOLFEVER , golf around you!" ,

and we will set up a three-screen

simulation space, with coaches giving

guidance , for exhibitors and visitors

to experience the fun of indoor golf.

主题式旅游蓬勃开发成大趋势

Trends of the Development of Theme Tourism

对话广州高飞尔体育有限公司 Conversation with Guangzhou GOLFEVER Sports Co., Ltd

随着出行观念的转变，传统的“串烧游”已远远不能满足游客的需求，取而代之的是以深度游、主题游为代表的体验式旅游，如高尔夫旅游、游轮旅游的大受欢迎，一

些城市地区的主题旅游也成蓬勃开发的趋势。主题式旅游今年又会呈现什么新变化？旅游业者将对此进行探讨。

With the change of travel ideas, traditional tourism can no longer meet the needs of tourists, and it is replaced by experiential tourism with in-

depth tour and theme tour as representatives, such as popular golf tour, cruise, as well as a vigorous development trend of some urban tours.

This year what are the new changes in terms of theme tourism? This will be discussed by the tourism operators.

Q：这次旅展新增了高尔夫旅游专区，高

飞尔希望通过旅展与业界有哪些方面的

深度合作？

A：广州国际旅游展是一个专业的，极具

重要影响力的旅游行业展。高飞尔体育

琶洲馆是一家集休闲娱乐、练习提高、

比赛竞技三位一体的室内高尔夫球练习

场。我们今年第一次来参加旅展，希望

通过旅展能展示推广室内高尔夫休闲运

动，同时希望能与一些优秀的酒店管理

公司商讨合作，希望引进高飞尔室内高

尔夫球场，完善和提高酒店宾馆的配置

标准。

Q：您认为近年国人对高尔夫运动需求有

什么新变化、未来该市场的发展有什么

新趋势？

A： 在欧美和韩国，高尔夫球已经从传

统的贵族运动转变为日常的大众娱乐。

随着高尔夫球入选奥运项目，世界各国

更掀起了一股高球热。目前，中国的高

尔夫球爱好者已经达到460万，各种类型

的高尔夫球赛更是数不胜数。中国有着

巨大的潜在高尔夫市场。

Q：您认为高飞尔体育有哪些特色优势，

今年的推广重点是什么？

A：首先室内高尔夫可以不受天气、环

境的影响，无论什么时候都可以选择参

加。而且，这种室内高尔夫设在宾馆、

写字楼、高档社区，为这些区域的人提

供一个锻炼身体，休闲娱乐，减压放松

的好场所和去处。高飞尔拥有最尖端，

超精密的模拟系统，让您享受如置身

室外球场的真实感。系统利用高灵敏度

的传感器，高清摄像头及先进的电脑设

备，实时记录球手的击球质量，动作，

提供给您作为训练的参考。高飞尔拥有

VIP三屏房、豪华单屏房、大型练习道、

仿真果岭、多功能大厅等。而且为满足

高尔夫球爱好者的不同需求，我们在各

练习场地均设左右手打席。现场会有高

水平职业球手作为驻场教练，提供专业

的指导和建议，还设置结合韩国著名高

尔夫球互动教学课程。在这次的旅展

上，我们主要推广“高飞尔，你身边的

高尔夫！”这一理念，我们将会设置三

屏模拟空间，有教练在旁给予指导，展

商和观众可以现场体验，感受室内高尔

夫的乐趣。

Q: The golf tour section is newly added in this year’s fair, what in-depth cooperation will GOLFEVER carry out with industry through this fair?

A: Guangzhou International Travel

Fair is a professional exhibit ion

in tourism industry with profound

inf luence. GOLFEVER Stadium

Pazhou is an indoor golf driving

r a n g e c o m b i n i n g f u n c t i o n s o f

sports entertainment, exercise and

athletic competitions. This year we

participate the fair for the first time,

and we hope to promote indoor golf

as recreational sports, and also to

discuss cooperation with the best

hotel management company, so as

to introduce our indoor golf system

into hotels to improve and enhance

the standards.

Q: What do you think the new changes wi l l be for Chinese people to play golf in recent years, and what’s the new trend for the future development of this market?

A: In the U.S., Europe and South

Korea, golf has become a mass

entertainment daily rather than a

traditional aristocratic sport . With

golf’s return as an Olympic sport,

countries around the world set off

a golf heat. At present, China's golf

enthusiasts have reached 4.6 million,

and all types of golf tournaments

flourish. China has a vast potential in

golf market.

Q: In your opinion,what features and advantages GOLFEVER has, and what is the focus of promotion this year?

A: First of all, indoor golf is free

from the impact of weather and

e n v i r o n m e n t , w h i c h y o u c a n

participate at any time . And this

indoor golf set in hotels, off ice

buildings , high-end communities,

provides people with a good place of

高尔夫旅游主题 Golf Theme Tour

Q: 您认为韩国在高尔夫主题游上有哪些

优势？在场地、服务方面有哪些特色？

今年将如何推广高尔夫主题游？

A：提到韩国高尔夫，就不能不提韩国的

济州岛。济州岛非常适合高尔夫休闲，

这里一年四季气候宜人，拥有非常好的

自然环境。岛内共有29家专业的高尔夫

球场，以保护自然环境为宗旨，精心设

计的自然和谐高尔夫球场让济州成为亚

洲最受欢迎的高尔夫旅游圣地。

各种高级酒店，高尔夫商店等配套

设施也应有尽有，这也给众多高尔夫爱

好者带来了诸多便利。加上拥有 " 韩国夏

威夷 " 之称的济州岛四季分明，风景秀丽 ,

是休闲度假，商务会谈的最佳目的地之一。

Q: What are the advantages of South Korea when it comes to golf tour? What are the features of the site and the service? How to

promote golf tour this year? A: When ta lk ing about Korean

golf,we must talk about Jeju island.

Jeju island is a ideal place for golf

and leisure because of the pleasant

climate and wonderful environment.

There are 29 professional gol f

courses on the island.Thanks to the

eco-concept,the well-designed golf

courses make Jeju the most popular

对话韩国旅游局 Conversation with Korea National Tourism Organization Guangzhou Office

济州岛——高尔夫最佳目的地

最尖端精密模拟系统 打造优质室内高尔夫

Jeju:the Best Destination for Golf

The First Class Golf Simulator to Create High Quality Indoor Golf

golf tour destination.

Except for the luxury hotels,there are

other facilities to provide fine service

to golf enthusiasts.Jeju is also known

as “Hawaii of Korea”,the distinctive

seasons and the beautiful scenery

make Jeju one of the best places

for leisure vacation and business

conference too.

GUANGZHOU INTERNATIONAL TRAVEL FAIR 2014 2014广州国际旅游展览会（GITF）世界展会 全球商机06 07 Focus | 焦点 2014年2月28日 28 February 2014

advantages both in price and the

room numbers. Moreover with our

cruise consultants group, we can

provide professional services for

tourists.

Q:What’s the focus of your promotion this year?A:This year,we will mainly promote

the Medi terranean,Alaska and

other voyage routes.We will take

Guangdong as focal point,deepen

c o o p e r a t i o n w i t h G u a n g d o n g

province’s travel agencies to

promote MSC cruises and the “giant

cruises”from RCI.

New Flower City”.Meanwhile,we

will focus on promoting other unique

tourism products,such as Wanda

Han show and Wanda movie park.

W e b e l i e v e t h a t t h e f u t u r e

development of theme tourism will be

increasingly colorful and diverse.And

the themes can highlight the city spirit

completely.

urban cultural identity, similar as the

World Expo in Shanghai, the Olympic

Games in Beijing, and presents a

sense of uniqueness and pride, which

melts into the soul of Wuhan, create

a new urban character. Thirdly, a

dazzling appearance designed by

world-class masters, Han Show

is also an innovative cultural form

with cutting-edge technology. With

global resources, Wanda invited the

world's top artists and project team to

create the show, and its cutting-edge

technology and innovative cultural

experience will inevitably become

the "new pride" of Grand Wuhan to

attract worldwide attention.

李冠豪 Li Guanhao

捷旅假期（中国）有限公司中国

市场发展部总经理

J e t o u r H o l i d a y ( C h i n a )

Limited, Director of Chinese

M a r k e t D e v e l o p m e n t

Department

对话捷旅假期（中国）有限公司 Conversation with Jetour Holiday (China) Limited

Q：今年游轮主题旅游市场会有什么新变

化、新趋势？

A：国内市场在过去几年仍是以亚洲航线

为主流，近年来已经开始呈现向远程航

线过渡的势头。另外，近年经济的发展

跟游客旅游层次要求的不断提升，单一

飞机旅游团已经无法满足游客需求，而

游轮更能带给游客不一样的体验和更高

的满意度。而企业会议、家庭团叙 、亲

子旅游等同样适合于邮轮旅游。

Q： 你认为游轮游客最为关注的是哪些

方面？捷旅假期有哪些优势？

A：我们认为游客对邮轮主题旅游最为

关注的包括: 航途中泊岸城市及岸上观光

节目；游轮上餐食丰盛程度；游轮设施

Q： 武汉主题旅游近年蓬勃开发，武汉

主题旅游有哪些特点和优势？您如何看

待主题旅游今后的发展趋势？

A： 武汉主题旅游年最大特点就是主题

鲜明突出，自2010年武广高铁开通后，

武汉樱花在全国范围内声名鹊起，到武

汉赏花成为最热的旅游名词，赏花游逐

渐成为武汉旅游的主题，到武汉不仅可

以赏樱花，还有梅花、杜鹃花、荷花、

牡丹花等多种花卉可以欣赏。在2013

年的广州旅展上，我们隆重推出梅花、

樱花、杜鹃花、牡丹花、荷花等“五朵

Q：万达汉秀作为武汉重点推广的特色主

题秀场有什么样的特点？

A：“汉秀”是全球最新的秀文化代表之

一，无论是投资规模、现场效果还是科

技含量都远超世界其他著名秀。它揉合

了舞台剧、杂技、水上芭蕾、跳水等多

种表演形式，运用了水幕、大型飞行屏

幕和高科技的舞台机械等尖端设备，并

通过声光电的运用，辅以量身定制的拥

有可移动座椅的舞台建筑形成了非常艺

术化的科技呈现。

Q：你认为汉秀会给武汉乃至全国的主题

旅游产业带来什么样的影响？

A：首先，汉秀将大幅提升城市旅游人

数、旅游综合消费及满意度。其次，作

为支撑城市旅游转型的标志性文化旅

游项目，需要有文化的传承和认同，

汉秀所呈现的城市文化认同感，将使

之成为类似世博之于上海，奥运会之

完善度及游轮上娱乐节目丰富性；游轮

房间的舒适度及游轮上工作人员的服务

态度等等。我社既为接待邮轮旅游客量

最多的香港旅行杜之一，亦是众多世界

知名邮轮公司的总代理优先代理，无论

在房价及持房数量方面，都占有不少优

势；不仅如此，我社更有一群游轮顾问

专家提供细致入微的专业服务。

Q：今年的推广重点是什么？希望与业界

有哪些方面的深度合作吸引更多游客?

A：今年我社将主推地中海、阿拉斯加等

远航航线。将以广东省为着力点，积极

加深与广东省各旅行社的合作，并大力

推广MSC地中海及北欧邮轮团、RCI皇

家加勒比海游轮公司旗下巨无霸游轮。

金花”旅游主题产品，向全国正式打响

“武汉新花城”的宣传口号，取得了良

好的宣传效果。今年我们将继续以赏花

游为重点，突显武汉赏花资源丰富的独

特优势，打造“大江 大湖 大武汉——武

汉新花城”的形象。同时我们也会重点

推介武汉日益丰富、特色鲜明的其他旅

游产品和线路，如万达汉秀剧场和万达

电影乐园。

我们认为主题旅游今后的发展趋势应该

是主题越来丰富多彩、主题特色越来越

鲜明突出，而且能表现出每个城市独特

于北京……这种城市主体别无我有的独

特感和自豪感，并融入武汉这座城市的

灵魂，塑造出新的城市性格。第三，汉

秀不仅具有世界级大师量身设计的亮眼

外观，也有尖端科技承载的创新文化形

式。凭借全球资源，万达邀请了世界顶

级艺术大师及团队打造汉秀项目，其创

新的尖端科技与震撼性的文化体验必然

成为武汉的“新骄傲”，使大武汉吸引

世界范围的关注。

Q: What are the features of Wanda Han Show? A: "Han Show" represents one

of the world's most cutting-edge

show culture, whether its scale of

investment, the visual effect or the

technology is amazing.It combines

a variety of theatrical performances,

acrobatics, synchronized swimming,

Q:What are the new changes in the cruise tourism market this year?A : I n t h e p a s t f e w y e a r s , t h e

Asian cruise routes remain as the

mainstream in the domestic market.

But in recent years,the momentum

shows that the long-haul routes

i s b e c o m i n g m o r e a n d m o r e

popular.Besides,because of the

development of economic and the

higher requirements of tourists,the

airplane tour is unable to satisfy

tourists.However,the cruise tour can

offer them different experience and

better satisfaction.And business

meeting,family reunion and parenting

tour are also suitable for cruise tour.

Q:What aspects concern the tourists most?And what are the advantages of Jetour?A:We believe that the cities on the

route,the food on the cruise,the

facilities and entertainment on the

cruise and the service...are the most

concerns.

A s o n e o f t h e H o n g K o n g

a g e n c i e s r e c e i v i n g t h e m o s t

cruise passengers, as well as the

priority agency of world-renowned

cruise companies, we have a lot of

的城市旅游资源和城市气质。

Q: In recent years,Wuhan’s thematic tourism is developing rapily,what are the features and advantages of Wuhan?What do you think of the future trend of theme tourism?A: The unique and h ighl ighted

theme is our biggest feature.Since

the Wuhan-Guangzhou h igh-

speed railway went into service in

2010,Wuhan’s cherry blossom

have earned the nationwide fame.

Flowers tour have become the

hottest tourism theme in Wuhan.

Except for cherry blossom,there are

plum,azaleas,lotus,peony and many

other flowers.We launched“five

golden f lowers”theme tour ism

p r o d u c t s w i t h t h e s l o g a n

“Wuha n ,New F lo wer C i t y”in

GITF2013,and achieved success.

This year,we will continue to focus

on flowers theme tour,and highlight

the unique advantages of Wuhan

flowers,to create an image of “Big

River,Big Lake,Grand Wuhan——

diving, etc.During the show,they

use a water screen, large fl ight

screen, high-tech stage machinery

and other sophisticated equipment,

through the use of sound and light,

complemented by arena building

equipped with movable seats, to form

the effect of artistic technology.

Q: What impact do you think Han Show wil l br ing to Wuhan’s and the national theme tourism industry? A: F i rs t o f a l l , Han Show w i l l

significantly increase tourists, and

improve comprehensive tourism

consumpt ion . Second ly , as a

landmark cultural tourism projects to

support urban tourism transformation,

which requires cultural heritage

and identity, the show presents an

A：We are creating an unique and

diverse marketing plan which reflects

our philosophy——“attractiveness

and happiness”.Through displaying

the unique history here,we aim to

make Kai Tak Cruise Plaza the main

cultural center .And we will focus

on building partnership in trade and

marketing field in China.

Mr. Trevor Moore

启德游泊城总经理

Managing Director , Kai Tak

Cruise Plaza

对话启德游泊城 Conversation with Kai Tak Cruise Plaza

Q：2014年游轮旅游市场有什么新的趋势和变化？

A：亚洲市场的游轮旅游业正全速前进，

到2017年中国将成为继美国之后全球第

二大游轮市场。中国政府也看准了这个

行业蓬勃的增长潜力，并支持启德游轮

码头成为香港的母港。

Q：启德游泊城有什么优势？

A：坐落在启德机场旧跑道的尽头，俯

瞰港岛及九龙的天际线和维多利亚港全

景，占有最佳的拍摄位置。这里商品种

类多样，还有酒吧、咖啡厅供人休闲。

Q：启德游泊城今年的推广主题和推广措施是什么？

A：我们正在推行一个为多文化打造的

独特而多样化的销售方案，贯彻我们的

“吸引、欢喜”的经营理念。通过展示

这个地方独特的历史，我们旨在打造启

德游泊城成为首席文化中心。我们的重

点是在中国寻求和建立贸易和营销的合

作伙伴关系。

Q：What are the new trends of the cruise tourism market in 2014?

A：The Asian cruise market is

developing rapily,China will be the

second largest cruise market by

2017.The Chinese government

also pay serious attention to this

industry,and supports Kai Tak Cruise

Terminal as the home port of Hong

Kong.

Q:What advantages does Kai Tak Cruise Plaza have?A:Located at the end of the old

runway of Kai Tak airport.You are

able to overlook the Hong Kong

is land and Kowloon’s sky l ine

and the Victoria Harbour.It’s a

really good place to take picture.

Besides,there are many high-end

shops,bars and relaxing cafés.

Q:What’s the promotion theme of Kai Tak Cruise Plaza this year?

张侠 Zhang Xia

武汉市旅游局局长

Director of Wuhan Tourism Bureau

对话武汉市旅游局 Conversation with Wuhan Tourism Bureau

对话万达汉秀 Conversation with Wanda Hanshow

邮轮主题旅游 Cruise Theme Tour 其他主题旅游 Other Theme Tours

主推远航线路 打造高品质游轮旅游

全力打造启德邮轮码头顶级商业中心 主题旅游要丰富独特 突显出城市气质

汉秀助力武汉打造中部旅游重镇

Focus on Ocean-Going Shipping Line，Create High Quality Cruise Tour

Kai Tak Cruise Terminal：to Create First Class Business Center Unique Theme Tour：Highlight the City's Spirit

Han Show Helps Wuhan Become Tourist City in the Middle-Area

世界展会 全球商机08 GUANGZHOU INTERNATIONAL TRAVEL FAIR 2014 2014广州国际旅游展览会（GITF） 09

Cover Feature | 封面专题 2014年2月28日 28 February 2014

72小时过境免签的影响力

加大宣传力度 有效拉动入境游

The Change of 72-hour Visa-free Transit

Enhance Promotion Increase Inbound Tourism

今年 8 月 1 日起，在广州白云机场

口正式实施 72 小时过境免签，至目前已

有 51 个国家公民可享受此政策 ：即持有

去往第三国的机票和签证，途经广州白

云国际机场（中转前往第三国时），可申

请不持有中国签证在广东省内停留 72 小

时（从入境次日起算）。预计今年有 50

万人次可以享受广州 72 小时免签政策，

符合 72 小时免签政策的游客将大于北京

和上海。

对话广州市旅游局 Conversation with Guangzhou Tourism Bureau

实施较为宽松的签证政策，是国际

上扩大对外开放、刺激旅游和商务经济

发展的通行做法。72 小时过境免签政策

的实施，为白云机场打造国际航空枢纽、

广州建设国家中心城市创造了极为有利

的条件，且对于提升广东开放型经济水

平、建设全国扩大开放的重要国际门户，

都具有重要意义。该政策的实施对广州

的旅游业带来什么影响？各旅游业商家

借此契机又会推出什么样的推广策略？

本报采访了相关旅游业者，就此问题进

行探讨。

S i n c e 1 s t A u g u s t t h i s y e a r ,

Guangzhou Baiyun International

Airport has officially implemented

7 2 - h o u r V i s a - f r e e T r a n s i t .

Citizens from 51 countries meet the

requirements to enjoy the benefit

brought by this policy up until now:

Those who are holding valid tickets

and VISAs towards a third country,

b y w a y o f G u a n g z h o u B a i y u n

International Airport are allowed to

stay within Guangdong province for

72 hours(counting from the day after

entering) without Chinese VISA. It

is estimated that 500,000 travelers

will be enjoying this policy this year,

outnumbered that of Beijing and

Shanghai.

Implementing looser policies is a

general practice across the world

to open wider and stimulate tourism

and economy. The implementation

of 72-hour Visa-free Transit has

contributed a lot in the construction

of international aviation hub for

Guangzhou Baiyun International

Airport and national central city

for Guangzhou. It is also essential

in Guangdong developing open

e c o n o m y a n d c o n s t r u c t i n g

international city under the deepened

opening policy. What has this policy

b ro ug h t to Gua n g zho u? Wha t

promoting strategies will tourism

enterprises adopt? We interviewed

related personages and discussed

on this issue.

李志新 Li Zhixin

广州市旅游局副局长

Deputy Chief, Guangzhou Tourism Bureau

Q：广州实行72小时过境免签，您认为

这一政策给广州及周边地区的旅游发展

带来哪些机遇？

A：72小时过境免签已推出一段时间，

目前享有此政策的国家已从原来的45个

增至51个， 相信这个政策在不久的将来

会变成面向全世界国家。72小时过境免

签的好处在它利于吸引更多高端商务旅

客短期访粤，不用签证都参加广州任何

会议和展览，进而促进商务旅游的繁荣

发展。其二有利于吸引外国游客利用此

政策在广州逗留，去体验这个城市的旅

游，有望推动我省过境游客数量和旅游

创汇实现较快增长，同时促进广东旅游

产业提高服务质量和国际化水平。目前

这个政策在知晓度上还需要提升，宣传

力度还需要加强。

Q：今年针对这一政策市旅游局有哪些推

广策略？

A：为使政策更好实施，我市旅游局制订

了三大工作措施。一是加快推进“72小

时过境免签”政策旅游硬件设施建设。

二是提升“72小时过境免签”政策旅游

服务水平，进一步丰富定制特色旅游产

品，优化旅游线路、旅游购物环境和提

高餐饮业服务水平等。三是做好“72小

时过境免签”政策的宣传推广工作。目

前，我们已策划出版了“72小时过境免

签”广州旅游宣传册，内容包括航班信

息、广州旅游线路产品及景区介绍，并

译成多种语言，同时还通过 广州旅游境

外推广中心、南航驻外办事处、国际航

班、旅行社境外合作伙伴、旅游展会、

港澳酒店、网站微博等多种途径进行立

体式宣传。另外，还针对过境外国游客的

特点，制订了羊城经典游、主题公园游等

一日、二日、三日高端短线游产品。

Q：72-hour Visa-free Transit has been implemented in Guangzhou. What kind of opportunities do you think it will bring to Guangzhou and places around?

A：It’s been a period of time since

72-hour Visa-free Transi t has

been implemented. The number of

countries enjoying this policy has

increased from 45 to 51. I believe

in the near future it would be open

to countr ies al l over the world.

The benefit of this policy is that it

attracts more high-end business

travelers to come to Guangzhou for

meetings and exhibitions without

VISA, so that business traveling

economy is boomed. Bes ides,

rapid growths of transit visitors and

tourism foreign exchange earnings

are expected. Furthermore, this

policy urges Guangdong tourism

industry to improve the quality and

level of internationalization of tourism

services. However at present, the

popularity of this policy is yet to be

lifted. Stronger promotion is needed.

Q：According to this policy, what s t ra teg ies have Guangzhou municipal tourism administration adopted?

A：Three measures were taken to

better implement this policy: first,

advance the construction of facilities

related to this policy; second, life

service level, diversity individualized

tourism products, optimize tour

routes, shopping environment and

catering service, etc; third, enhance

the promotion of 72-hour Visa-

free Transit. At present, we have

publicized tour brochures for 72-

hour Visa-free Transit visitors, which

include flight information, introduction

to Guangzhou tour routes and scenic

spots. The brochures are translated

into several languages and can be

accessed to in Guangzhou tourism

internat ional promotion center,

China Southern Airlines Overseas

agency, international flights, oversea

cooperators of tourism agencies,

travel fairs, hotels in Hong Kong and

Macau, websites, weibos. Beside,

we launched new high-end tourism

products such as Yangcheng classic

tour, theme parks tour, which last

for 1,2 or 3 days, fitting the need of

transit tourists.

在“小蛮腰”上，尽赏现代羊城Enjoy the Modern Guangzhou at Canton Tower

对话广州塔 Conversation with Canton Tower

Q：自从广州去年8月实行了72小时过境

免签，你认为这一政策对广州塔的旅游

发展有什么实际推动？

A：虽然72小时的免签时间有限，但广

州塔作为广州的城市地标，必然成为过

境游客的首选。针对过境免签政策，广

州塔与南方航空合作，在其杂志投放广

告；与广之旅合作，在白云机场设点销

售，争取让更多游客能第一时间了解广

州塔。目前来看，推广效果不错，外国

游客的数量呈上升趋势。

Q：广州塔推出了哪些特殊措施和服务来

吸引外国游客？

A: 我们定期参加由市旅游局组织的大型

旅游展会，向国内国外的旅行社以及游

客推介广州塔的优质旅游资源。另外，

在广交会期间加大宣传力度，凡凭广交

会证件登塔可享有九折优惠，以此吸引

国际游客。在提升服务方面，我们会定

期进行员工培训，并且我们的员工都有

一定的英语基础。

Q: 广州塔今年推广的计划是什么？在展

会上怎样向中外展商及游客展现这个广

州名片？

A: 我们一直都以品牌销售为主，主要从

经济效益和社会效益两方面体现品牌核

心价值。社会效益方面，作为广州的城

市地标，与公益组织合作给予弱势群体

免费登塔的机会和为公益活动亮灯，在

大型的节假日设计不同的灯光效果。经

济效益方面，广州塔对重要节日、游客

生日以及弱势群体都会给予相应优惠。

在展会上，我们有独立展区，会摆放

各式宣传（纸质资料、光碟），并结合网

络资源进行宣传。在旅展现场，对现场

购票的游客给予一定的票价优惠。另外，

广州塔是市旅游局指定的第一批智慧旅

游单位，与香港科大合作研发的广州塔

导览 APP，将在展会宣布上线，旨在取

代传统的导览仪，给游客提供不一样的

游玩体验。

Q: GZ city has transited visa-free for 72 hours at last August，what do you think about he policy on driving the tourism development

of Canton Tower?

A: Although the time is limited, but

as a landmark in GZ, Canton Tower

must be the first choice of the transit

visitors. According to the policy, we

have cooperated with China southern

airlines in the magazine advertising;

and we have also cooperated with

Guang Zhi Lv by setting a point of

sales at Baiyun International Airport,

trying to make more visitors receive

the first hand information of the

Tower. So far, the promotion goes

well.

Q: What special measures and services have the Tower launched to attract the foreign tourists?

A : W e t a k e p a r t i n t h e l a r g e

tourism exhibit ion organized by

the GZ Tourism Administrat ion

regularly, promoting the quali ty

tourism resources of the Tower

to the foreign and domestic travel

相关资料 Related Information

广州塔建筑总高度 600 米，其中主

塔体高 450 米，天线桅杆高 150 米，以

中国第一、世界第三观光塔的地位，成

为新中轴线上的亮丽景观。广州塔创造

了 488 摄影观景平台 —“最高的观景平

台”和速降体验游乐项目 —“最高惊险

之旅”这两项吉尼斯世界纪录 ；广州塔还

凭借其显著的社会影响力，成功加盟“世

界高塔联盟”，并于 2013 年成功创建国

家 AAAA 级旅游景区 .

广州塔除了观光、游玩之外还有着

各式各样的餐厅来满足来自四方游人的

味蕾。位于 106 层的璇玑地中海自助餐

厅是广州最高的旋转餐厅，优雅的装修

风格，舒适的就餐环境，充满地中海特

色风味的丰盛美馔 ；屡获殊荣的广州塔

105 层卢特斯法国旋转餐厅致力于打造

富有法式浪漫主义、华贵优雅的用餐环

境，让您在云端体悟最完美的精致法式

盛宴 ；月娇轩，广州塔的高端中式食府，

位于广州塔 103 － 103A 层，宴于此，

荣耀无上，尊贵独显 ；-1 层的筷子荟餐

厅荟萃亚洲精品美食，地道且富有创新风

格的传统粤菜、特色西餐菜式应有尽有，

出品精致可口。

Canton Tower is 600 meters high,

with 450 meters of its main body and

150 meters of its antenna, which

makes it the highest tower in China

and the third highest tower in the

world. The tower has broken world

records such as 488 Look Out –

Guinness World Records title for

‘Highest Observation Deck’ and

Sky Drop – Guinness World Records

t i t le for ‘Highest Thri l l Ride’.

Canton Tower has also successfully

become one o f the p r i v i l eged

members of World Federation of

Great Towers (WFGT) and becomes

national AAAA grade scenic spot in

2013, which enhance the superior

position of Canton Tower being the

new tourist city name card.

Besides sightseeing and adventure,

the Tower has different restaurants to

meet the needs of the tourists. TWIST

Mediterranean Buffet Revolving

Restaurant which is located on the

106th floor is the highest revolving

restaurant in GZ, Twist creates

an elegant and comfortable dining

env i ronment . LUTECE French

Revolving Restaurant has achieved

several awards for its commitment

to pursuing the French romanticism.

It aims to provide an elegant dining

environment and present authentic

French Fare. Color China is a

premier Chinese restaurant located

on the 103rd and 103rdA floors of

Canton Tower and provides exquisite

Chinese fine cuisine. CHOPSTIX,

located on the B1 floor, is an Asian

specialty restaurant, catering a

unique and authentic selection of

Cantonese and Southeast Asian

dishes.

agencies and tourists. In addition,

we have enhanced the promotion

during the Canton Fair, anyone with

the fair documents can have 10%

discount on the tower tickets. In

terms of improve service, we arrange

staff training regularly, and all our

employees can speak Basic English.

Q: What is the Tower promotion plan this year? What the Tower will do to show as the city name card of GZ during the GITF?

A: We always give priority on the

brand sales, and embody the core

va lue o f brand f rom economic

benefits and social benefits. In the

social benefits, as a city landmark

of GZ, we always focus on the

disadvantaged groups and take

part in the public welfare activities,

design special lighting pattern in the

important holiday. In the economic

benefits, the Tower has preferential

price for the vulnerable groups and

the special days.

About the GITF, we will use our own

publicity materials together with

the network resources to promote

the Tower. Meanwhile, we will give

discount for the visitors on site. In

addition, as the first batch of the

wisdom of travel unit, Canton Tower

has worked with HKUST on the APP

program, which will be launched at

the grand opening of GITF. This APP

will replace the traditional instrument

and provide tourists a dif ferent

experience.

世界展会 全球商机10 GUANGZHOU INTERNATIONAL TRAVEL FAIR 2014 2014广州国际旅游展览会（GITF） 11

2014年2月28日 28 February 2014Cover Feature | 封面专题

对话广州景点协会 Conversation with Guangzhou Association of Tourist Attractions

Q:72小时过境免签政策去年八月在广州

实施，你如何看待这个政策？

A:这个政策对于像我们这样的常常出行

的人是非常棒的消息，若我有机会经停

广州，一定会来广州逛逛。

Q:你觉得广州及其周边的旅游建设如

何？有什么建议吗？

A:我只到过广州一次，对于旅游建设方

面难以给出建议。但我认为，展会主办

方可以为参展者组织一个广州线路考察

游，好让国际展商进一步了解广州。

Q:72-hour Visa-free Transit p o l i c y i s i m p l e m e n t e d i n Guangzhou since last August,and what’s your opinion towards this policy?

A:I will definitely use this when I get a

chance and it's a welcomed news for

frequent travellers like us.

Q:What do you think of the tourism c o n s t r u c t i o n o f G u a n g z h o u

visitors from home and abroad?A: Guangzhou Assoc ia t ion o f

T o u r i s t A t t r a c t i o n s i s a n o n -

profit social organization. It aims

at establishing a strong image of

tour ism ci ty of Guangzhou and

popularize Guangzhou Association

of Tour ist Attract ions and help

develop Guangzhou tourism. Taking

part in GITF, we are to promote

scenic spots of our members by

Strengthen Promotion and Provide Members with Better Service搞好展会宣传，为会员提供更优服务

and surrounded areas? Any suggestions?

A:I only had the opportunity to go

around once. It's too early to give

suggest ions. However we can

suggest the organizer that they

should organize a fam tour for

participants in Guangzhou so that

participants have knowledge about

city and its people and culture.

demonstrating pictures and videos.

Q: would you like to recommend some tour routes for “72-Hour Visa-free Transit”tourists?

A: tourists from trade cities in Europe

tends to enjoy natural landscape

more than others. On that point, I

would recommend some scenic spots

around Guangzhou with beautiful

natural sceneries.

Impression of Guangzhou 广州印象

情迷山水，梦醉凤凰

Explore Guangdong with Country Garden Phoenix International Hotel

对话碧桂园凤凰国际酒店管理公司 Conversation with Country Garden Phoenix International Hotel Management Company

戴玉 Dai Yu

碧桂园凤凰国际酒店管理公司总经理

C o u n t r y G a r d e n P h o e n i x

International Hotel Management

Company，General Manager

Q: 你认为72小时过境免签政策给广州及

周边地区的旅游发展带来什么影响？对

于碧桂园酒店又有什么影响？

A：这一政策将吸引更多国际中转旅客选

择广州作为中转站，对酒店、餐饮等旅

游行业都有较大的促进作用。对于碧桂

园凤凰国际酒店，意味可以吸引更多高

端客源的入住。

Q: 针对过境免签这一机会，碧桂园酒店

推出了哪些特殊措施和服务来吸引外国

游客？

A：广东省境内有着18家碧桂园凤凰

国际酒店。我们酒店的所在地远离都市

喧嚣，但又有着便利的交通。譬如遥望

广州白云山、增城白水寨的广州凤凰城

酒店；坐落于碧江之畔、桂山脚下的顺

德碧桂园度假村；与肇庆鼎湖山、七

星岩相连的肇庆碧桂园凤凰酒店；毗邻

必背瑶寨和丹霞山的韶关碧桂园凤凰酒

店……都是外宾们玩转广东时很棒的落

脚点。我们往年针对参加广交会的外国

客人，推出了免费准点大巴接送、协助

客人办理会展参展证、安排观光旅游线

路和酒店大堂Happy hour等特色服务，

来满足客人需求。针对过境免签的外国

游客，我们将设计更多特色化服务来满

足他们的独特需求。

Q: 为享受过境免签机会的外国游客设置

广州及周边地区游览住宿路线，您会怎

么推荐？

A：因为我们在广东省内有18家酒店，

其中既有靠近广州市中心的广州凤凰城

酒店，也有毗邻丹霞山、七星岩、鼎湖

山、阳江闸坡等风景名胜区的韶关碧桂

园凤凰酒店、肇庆碧桂园凤凰、阳江碧

桂园凤凰酒店等，所以根据客人的不同

需求，我们会安排广州市区游览或者广

东风景名胜区游览等不同路线，让客人

全方位的认识广州，了解南中国。

Q: 72-hour Visa-free Transit has been implemented in Guangzhou. What kind of opportunities do you think it will bring to Guangzhou and places around? And what did it bring to Country Garden hotels?

A : M o r e t r a v e l e r s w i l l c h o o s e

Guangzhou as transit stop. Therefore

its hotel and catering industries will

be highly promoted. It also means

there will be more high-end clients to

our hotel.

Q: What concrete measures or services did Country Garden hote ls launch based on th is policy?

A:There are 18 Country Garden

Phoenix International Hotels, all

of which locate far from the city

center yet are wi th convenient

t r a n s p o r t a t i o n . F o r e x a m p l e ,

Guangzhou Phoenix Ci ty Hotel

enjoys the fresh air from both Baiyun

mountain and Zengcheng white water

village; ShunDe Country Garden

Holiday Resorts is located between

Bi river and Gui mountain; Zhaoqing

Phoenix Hotel is surrounded by

Zhaoqing dinghu and Seven Star

Cave; Shaoguan Country Garden

Phoenix Hotel is neighboring with

Bibei Yao Minority Resort and Danxia

Mountain…they all are excellent

spots to live in.

In the past years, we provided our

guests with free services such as

punctual shuttle buses, fair certificate

registering, tour route planning, and

“Happy hour”. We wil l design

more individualized service for transit

visitors in the future.

Q: Would you like to recommend s o m e t o u r r o u t e s a n d accommodations for “72-Hour

Visa-free Transit” tourists?

A: There are 18 Country Garden

p h o e n i x i n t e r n a t i o n a l h o t e l s ,

Guangzhou Phoenix Ci ty Hotel

is near the city center; Zhaoqing

Phoenix Hotel, Shaoguan Country

Garden Phoenix Hotel and Yangjiang

Country Garden Phoenix Hotel are

near scenic spots such as Danxia

Mountain Seven Star Cave, Dinghu

Mountain Yangjiang Zhapo. We

wil l design different tour routes

and choose different hotels for our

guests such as Guangzhou city

tour or Guangzhou scenic spots

tour to provide them with the best

experience ever in Guangzhou.

推出“探索广州”入住礼遇 真正体验免签魅力

The Ritz-Carlton Invites the World to Explore Guangzhou

对话广州富力丽思卡尔顿酒店 Conversation with The Ritz-Carlton, Guangzhou

罗永燕 Winnie Luo

广州富力丽思卡尔顿酒店市场销售总监

Director of Sales & Marketing,

The Ritz-Carlton, Guangzhou

Q:72小时过境免签给广州及周边地区的

旅游发展带来什么影响？对于丽思卡尔

顿酒店又有什么影响？

A:这是一个非常好的政策，很好地向外

国人展现广州这个城市的风貌和商务会

展优势，推动旅游经济增长，对提升城

市形象有着极大推动作用。自从广州富

力丽思卡尔顿酒店应这个政策推出“探

索广州”入住礼遇套餐后，确实收到不

少外国客人预约，效果和影响很好。

Q：专门针对过境免签这一机会，丽思卡

尔顿酒店推出了哪些特殊措施和服务来

吸引外国游客？

A：广州富力丽思卡尔顿酒店推出“探索

广州”入住礼遇，让享受广州72小时过

境免签的客人，轻松探索这个千年古城

的独特魅力。只需￥2,680元起，客人即

可入住行政楼层客房，体验个性化、舒

适和体贴入微行政楼层服务，尊享豪华

奔驰轿车免费往返于机场与酒店的接送

服务、24小时行政酒廊精致餐饮、入住

当天衣服熨烫、广州塔、广东博物馆门

票各两张等等尊贵礼遇。

Q：丽思卡尔顿酒店今年推广计划是什么？

A：首先今年会展还是重点，同时也要为

我们预计2015年开设的第二个全新“宴

会厅”作预热。其次是继续做好行政楼

层套房的专属服务，如24小时免费软饮

和小食、个性化办理入住及离店手续、

免费机场接机服务等等，将私密、舒适

与细腻完美结合，将奢华体验提升到新

高度。另外，个性化服务的提升和针对

个人消费的婚宴家庭宴会业务也是今年

的重点。

Q : “ 7 2 - H o u r V i s a - f r e e Transit” has been implemented in Guangzhou. What k ind of opportunities do you think it will br ing to Guangzhou and the surrounding areas? And what did it bring to The Ritz-Carlton?

A: This is a very good policy. It

enables us to show foreigners the

uniqueness of Guangzhou and its

strength as a business convention

and exhibition venue. It also boosted

economic growth and elevated the

image of the city. We do have more

reservations from world travelers

after we launched related services.

Q: What concrete measures or services did The Ritz-Carlton launch based on this policy?

A: The Ritz-Carlton, Guangzhou

launched a new package, “Exploring

Guangzhou”, to let transit visitors

explore Guangzhou—a city with a

history dating back several thousand

years. Only ￥2,680 is needed

to enjoy rooms and services on

the executive floor. We also offer

Mercedes-Benz airport shutt le

service, 24-hour executive bar

service, clothes-ironing service on

the night of check-in, a pair of tickets

to Canton Tower and Guangdong

Museum and much more.

Q: What are the plans of The Ritz-Carlton regarding promotions this year?

A: First, exhibition remains important

th is year . We are p lann ing to

promote our new “banquet hall”,

wh ich w i l l be opened in 2015.

Second, we will continue to dedicate

ourselves to enhancing our executive

floor services, such as 24-hour

free soft drinks and refreshments,

individualized check-in and check-

out, free airport pick-up, etc. We

h o p e t o c o m b i n e p r i v a c y a n d

comfort, and lead our customers to

experience a new level of luxury.

Apart from these, individualized,

person-based consumption services

such as wedding banquets and family

gatherings are also among our major

projects.

Q: 让您为享受过境免签机会的外国游客

设置广州及周边地区游览路线，您会怎

么推荐？

A：来自欧洲国家商贸城市的旅客，旅游

更倾向于美景度假，我会推荐一些广州

周边风景秀丽的景区。

Q: what’s the promotion plan

of Guangzhou Association of Tourist Attractions this year? How to demonstrate the tourism r e s o u r c e s o f G u a n g z h o u t o

Q: 广州景点协会今年推广的计划是什

么？在展会上怎样向中外展商及游客展

示广州的旅游景点资源？

A:我们广州地区旅游景区协会是非营利

性的社会组织，树立广州市旅游景区整

体形象，提高旅游景区(点)知名度，促进

广州旅游业的发展是我们的工作目标。

这次参加广州国际旅展，是今年推广工

作的一个手段，我们会尽心为会员景点

进行推广宣传，会在展会上展示会员景

点的图文音像等宣传材料。

Sunil Sharma

尼泊尔国家旅游局旅游推广部经理

Manager of Nepal National

Tourism Promotion Department

对话尼泊尔国家旅游局 Conversation with Nepal

National Tourism Promotion Department

世界展会 全球商机12 Smart Travel | 智慧旅游 GUANGZHOU INTERNATIONAL TRAVEL FAIR 2014 2014广州国际旅游展览会（GITF） 13

2014年2月28日 28 February 2014

许洪波 Xu Hongbo

中国移动互联应用产业联盟秘书长、微景

旅游创始人、中国智慧旅游联盟发起人

Secretary General of China Mobile

I n t e r n e t A p p l i c a t i o n I n d u s t r y

Alliance、Founder of "We Travel"、

Creater of Chinese "Smart Travel"

alliance

对话微景旅游 Conversation with “We Travel”

智慧让旅游更加便捷有趣

Smart Technology Makes Convenient and Interesting Trips

“We Travel” is Your Closest Private Tour Guide微景旅游，贴心私家导游

国家旅游局将2014年定为“智慧旅游年”

据国家旅游局旅游促进与国际合作

司消息，国家旅游局近日发布了《关于印

发 2014 中国旅游主题年宣传主题及宣传

口号的通知》，“美丽中国之旅——2014

智慧旅游年”成为 2014 年旅游宣传主题。

通知指出，各地要结合旅游业发展方向，

以智慧旅游为主题，引导智慧旅游城市、

景区等旅游目的地建设，尤其要在智慧服

务、智慧管理和智慧营销三方面加强旅游

资源和产品的开发和整合，促进以信息化

带动旅游业向现代服务业转变，努力提升

旅行社、旅游景区（点）、旅游酒店等旅

游企业的现代科技管理水平和服务水平。

National Tourism Administration named year 2014 the year of “smart travel”

According to tourism promotion

and internat ional co-operat ion

department of National Tourism

Administration, Notice of printing and

distributing advertising theme and

slogans of 2014 China tourism year

was released. “Wild China---2014

year of smart travel” serves as

the theme of advertising for China

tourism industry in 2014. Notice

points out that the main direction of

tourism development should combine

the theme “smart travel”in guiding

the construction of “smart travel”

c i t ies and scen ic spots . More

importantly, the development and

integration of tourism resources and

products should be strengthened,

especial ly in “smart service”,

“smart management” and “smart

market ing”. Informationizat ion

should be guiding the transformation

of tourism into a modern service

industry and levels of service and

modern technological management

should be elevated in travel agencies,

scenic spots hotels and other tourism

enterprises.

10年时间以智慧旅游为景区“减压”

根据国务院关于加快发展旅游业的

意见及我国旅游业“十二五”发展规划纲

要，我国将以信息化为主要途径，积极开

展旅游在线服务、网络营销、网络预订和

网上支付，构建旅游数据中心、呼叫中心，

全面提升旅游企业、景区和重点旅游城

市的旅游信息化服务水平，争取用 10 年

左右的时间，显著提高信息技术在旅游

业应用的广度和深度，形成一大批引领

作用强、示范意义突出的智慧旅游城市、

智慧旅游企业，在全国范围内初步实现

“智慧旅游”。

1 0 y e a r s t o “ r e l i e v e t h e pressure” on scenic spots by “smart travel”

According to Accelerating Tourism

Industry Development released

b y t h e S t a t e C o u n c i l a n d t h e

“twelfth five-year”development

outline of national tourism industry,

informationization will be the main

direction based on which online

service, marketing, reservation

and payment wil l be developed.

Besides, tourism data center and

contact center will be constructed;

informationized service level will be

lifted comprehensively in tourism

enterprises, scenic spots and major

tour cities. In the next 10 years or so,

it is planned to deepen and broaden

the range of information technology

application in tourism, construct

“smart travel”cities and enterprises

of strong leading role, achieve

“smart travel”preliminarily on a

nation scale.

18城市入选首批智慧旅游试点城市

智慧旅游的建设与发展最终将体现

在旅游管理、旅游服务和旅游营销的三个

层面。18 个城市入选首批“国家智慧旅

游试点城市”，这 18 个城市分别是：北京、

武汉、福州、大连、厦门、洛阳、苏州、

成都、南京、黄山、温州、烟台、无锡、

常州、南通、扬州、镇江、武夷山。

18 cities selected as the first experimental units for “smart travel”cities

The construction and development of

“smart travel” will finally reflect on

tourism management, tourism service

and tourism marketing. 18 cities

selected as the first experimental

units for “smart travel”cities are

Beijing, Wuhan, Fuzhou, Dalian,

Xiamen, Luoyang, Suzhou, Chengdu,

Nanjing, Huangshan, Wenzhou,

Yantai, Wuxi, Changzhou, Nantong,

Yangzhou, Zhenjiang, Wuyishan.

Q：往年旅展给您的感受如何？您对今年

的旅展抱有怎样的期望？

A: 这是我们第二次参加旅展。期望在整

个旅游，智慧旅游的发展过程中会有更

多好的新的应用来出现。

Q：是什么触动你们开发“微景”？

A：我们发现，随着大家出游习惯，尤

其是年轻群体采用新的技术手段，比如

手机，来管理自己的行程，来管理自己

的体验。微景希望成为大家游玩景点时

的一个首选，它能告诉游客，比如说你

到了广州，有哪几个景点最值得玩。我

们希望把移动互联网和旅游进行紧密结

合，给游客提供随时随地的、个性化、

智能化的服务，去打造一个全国的个性

化景区的平台。

Q：智能化、移动互联网管理，对旅游业

发展会有怎样的影响？

A：旅游是最需要互联网革命的，能有效

地管理整个行业。比如说节假日，避免

拥堵，更有效地进行人流导引。其实，

随着智慧旅游的发展，我们觉得会更整

个行业一个新的机会，向更加定制化的

服务来转型，给游客更加优质的服务。

Q：您对智慧旅游有怎样的解读？怎样才

能实现真正的智慧旅游？

A：通过移动互联网、云计算等信息手段

来实现，这是智慧旅游的基本定义。在

我看来，智慧旅游体现在三个方面——

对于游客，对于旅游服务提供商，对于

旅游产业管理者，使得整个行业可以升

级换代。

Q：“微景”现在带给用户最大的惊喜是

什么？有待进一步优化的地方？今年有

什么发展新计划？

A： 我们希望，比如说你订票用携程，

你订酒店用去哪儿，你到了景区，你用

微景，你只要在景区门口扫一扫，它就

可以给你提供景区周围的活动，景点。

微景主要是给游客动态、自然化的信

息。对游客来说，它是贴心的、个性化

的导游。微景从去年九月份正式上线，

还是一个新的服务。我们会持续拓展和

景区、旅游产业链的合作，为广大游客

提供更多更好的服务，也会景区提供真

正的智慧景区的服务。我们今年会从几

个方面进行新发展，第一，拓展和我们

合作的景区、旅行社；第二，在微景上

提供更多新的方式，比如说客户和景区

的运营，提供更优质的服务。

Q：您希望2014广州国际旅游展览会给

智慧旅游，或者“微景”带来什么？

A：我们会和旅展会发起移动互联网与旅

游的高峰论坛，更好交流传播智慧旅游

的理念，增加实践。在展会现场，我们

会有推广专区，而且还会举办智慧旅游

的高峰论坛宣传微景服务。

Q: What do you think of tourism exhibitions in the past few years? And what do you expect of from this year’s exhibition?

A: This is the second time I’ve been

here. I expect that there will be more

new and popular APPs along with the

development of “smart travel”.

Q: what motivated you to develop “We Travel”?

A: We found that along with the

changes of traveling habits, people,

especially young people, tend to

use new technology, such as their

phones, to manage their traveling

schedu le and exper ience. We

hope “We Travel” can be their

first choice when they travel. It tells

you what the most valuable places

to visit are when you arrive in a

city, like Guangzhou. We want to

combine mobile internet service and

tourism in order to let tourists enjoy

individualised intellectual service any

time at any place, making our service

the most popular across the country.

Q : W h a t d o y o u t h i n k intellectualization and mobile internet management can bring to tourism?

A: I believe tourism needs internet

revolution the most to effectively

manage the whole industry. For

example, to guide the stream in order

to avoid traffic jams in holidays. In

fact, we believe the development of

“smart travel” brings an opportunity

to this industry, which guides it in

transforming into a more customized

industry, offers tourists services of

higher quality.

Q: What’s your understanding of “smart traveling”? How to actualize it?

A: Through mobile internet and

cloud computing, which is the basic

definition of it. As for me, “smart

travel”has its influence on tourists,

tourism services providers and

tourism industry managers, which

can upgrade the whole industry.

Q: What do you th ink is the biggest surprise “We Travel” has brought to its users? And what can be improved? What’s your plan for this year?

A: Just like using “Xiecheng”when

booking tickets, using “Qunaer”

when booking hote ls, we hope

tourists can use “We Travel” when

they are at scenic spots. Because

they can scan to get information

a b o u t a c t i v i t i e s a r o u n d a n d

introduction to the scenic spot they

are right at. “We Travel” provides

tourists with dynamic, naturalized

information. To them, it is a close,

individualised guide. Only started

from November last year, “We

Travel” is still a new service. We will

continue to expand the range of co-

operation with tourism industry and

provide more and better services

for tourists, and also real “smart”

services for scenic spots. We plan

to develop in the next few aspects.

First, involve more travel agencies

and scenic spots; second, provide

new services on “We Travel” ,such

as services of higher quality for our

clients.

Q: What do you expect the 2014 Guangzhou International Tourism E x h i b i t i o n b r i n g t o “ s m a r t traveling” and “We Travel”?

A: We are going to hold a peak

conference wi th the exhib i t ion

on mobi le internet and tour ism

to promote communicat ion and

broadcast the concept of “smart

travel”, and increase physical

pract ice at the same t ime. We

will have a promotion area in the

exhibition hall, and we will hold the

peak conference and advertise for

“We Travel”.

越是轻松舒适的旅游，往往蕴藏着越多的科技含量 ：手机预订机票、入住酒店、刷机进景区，下载个 APP 就能获取各类主

题攻略、自助游览景点 ；遥控酒店房间的电视就能租车、下单买伴手礼、结算住宿费用……作为一个全新的命题，“智慧旅游”

是一种以物联网、云计算等技术在旅游体验方面的应用，使旅游物理资源和信息资源得到高度系统化整合和深度开发激活。随着

支撑智慧旅游的技术逐渐成熟和完善，有关政策环境日益优化，打造智慧旅游的时机已经到来。

The more comfortable a trip turned out to be, the more technological science it contained: booking air tickets and

hotels on phones, swiping phones to enter scenic spots, downloading APPs for assorted traveling tips and self-

helping trips; renting cars, buying gifts and paying room fees by TV remote-control...“smart travel” relies on the

application of smart technologies such as the Internet of Things and cloud computing, which highly integrates physical

resources and information resources of tourism into a system and activates them. With the gradual perfection of

these technologies and better environment created by related policies, the time for “smart travel” has come to us.

新闻相关链接 Related Facts:

智慧旅游的核心是什么？究竟怎样才能将智慧旅游深化发展？带着这些问题，我们对中国智慧旅游联盟

发起人许洪波教授进行了专访。

What’s the essence of “smart travel”? And how to further develop it? We had an exclusive

interview with Xu Hongbo, the initiator of China “smart travel”Union.

关于微景旅游 About “We Travel”“微景旅游”是由广州欧竞信息科技有

限公司自主研发，全球首个基于微信的

智慧旅游服务平台。公司致力于景区智

慧旅游的开发与运营，提供国内外景区

实地导览、打折门票及最全旅游攻略。

平台为景区提供了基于移动互联的新型

智慧旅游电商与服务，为游客提供最新

活动、景区详情、重点景点介绍、景区

游玩导览等一系列服务，极大提高了景

区的智慧服务能力。

“ W e T r a v e l ” , i n v e n t e d b y

Guangzhou Ouj ing informat ion

technology CO,LTD, is a Wechat

based “smart t ravel”service.

The company has been dedicated

in developing “smart travel”, it

provides users with spot tour guide

home and abroad, d iscounted

tickets and the most comprehensive

traveling tips. For scenic spots, it

provides mobile internet based new

style e-commerce and services; for

tourists, it offers information about the

newest activities, details of and guide

for scenic spots and introduction to

major scenic spots. These services

have largely enhanced the serving

ability of services-applied scenic

spots.

世界展会 全球商机14 Visitors' View | 观众说 GUANGZHOU INTERNATIONAL TRAVEL FAIR 2014 2014广州国际旅游展览会（GITF） 15 2014年2月28日 28 February 2014

广州旅展面面观

“一是做好个性化服务，二是定位高

端旅游，三是打造专属品牌。我觉得高

端境外旅游的未来发展潜力巨大，广州旅

展的发挥的作用是非常巨大的，除了带来

无限的商机，更有最超前的新鲜想法和创

意！我明年，后年都会继续看广州旅展！”

"Focusing on individualized service,

targeting at high-end tour, building

exclusive brand, high-end overseas

tour possesses unlimited potential

of development. GITF has played an

important role here. Besides unlimited

business opportunity, it also contains

the most advanced new ideas and

creativity! I will come here again in

the next two years!"

“房产行业和旅游行业密不可分，直

接体现在度假酒店、度假村上。今年的广

州旅游展，我们带来了最新的产品度假屋，

让更多旅游景点、房地产开发商看到环保、

现代、实用的设计理念。”

"Real estate industry and tourism

industry interweaves with each

other. This fact is reflected by touring

resorts and resort hotels. We have

brought here our new resort products

in order to engage more scenic spot

and real estate developers with

environmental friendly, modern and

practical designs."

“从到此一游到深度体验游，旅游方

式也在发生巨大改变！广州旅展引领着

国内外旅游行业发展的最新模式，它一

直走在旅游行业市场的最前端，也是同

行业不断交流提高自身竞争力的机会。

我们今年推出更多的文化主题，以吸引

国内外一些希望走深度游路线的游客。”

"From tours of 'having visited this

place' to in-depth tours, there is a

great change on people's ways of

tourism. GITF is the leading figure in

tourism industry and its developing

mode. It provides opportunities for

communication among peers. We are

launching more cultural and theme

tours in order to attract international

travelers expecting in-depth tours."

“正如你看到，我们将最纯正的水族

歌谣和舞蹈带到了广州旅游展直接展示，

我们希望用最质朴的东西打动人们！现代

人工作生活压力大，许多人都在追求一种

返璞归真的状态，而贵州正是这样一片人

杰地灵的地方！”

"As you see, we have brought the

traditional songs and dances of Shui

minority group here because we

want to touch people's heart with the

simplest yet original things! Modern

people are under great pressure of

work and they are seeking ways to

return to original life style. Guizhou is

right the place of original life style! "

“每一年的旅游展我们都会参加，今

年旅游展的第一天来我们展位咨询的专

业观众和买家的人数都比往年的多，我

们感受到大家对于广州新地标广州塔的

兴趣依然非常高涨！蜡像馆、摩天轮、

羊城夜景等都非常受欢迎，之后我们还

会推出更多的组合套票，让更多人感受

广州充满现代气息的一面。”

"We attend GITF every year. This

year there is an obvious increase on

the number of professional visitors

and buyers consulting on our booth. I

can still feel their passion for the new

landmark of Guangzhou---Canton

Tower! The Wax Figure Gallery,

the sky wheel and the night view of

Guangzhou are all popular among

them. We are going to launch more

packaged tickets to let more people

experience modern Guangzhou!"

“现在已经是科技时代，旅游的科技

应用还在起步阶段。新鲜的事物总是有一

段适应期，每一次我们到全国各大景点推

广微景应用的时候，我们都需要先扫盲一

遍，尽管这个过程是要付出很多，但我们

相信专业化、科技化、智能化是未来旅行

的大趋势。旅游不再是‘花钱买辛苦’，

而是真正地享受高科技带来的快乐！”

"Although we are in the era of

science and technology, application

of them in travel is still in the early

stage. There will always be a process

for adaptation for any kind of new

things, thus every time we promote

“We Travel”at scenic spots we

have to teach people how to use it.

Though it costs a lot of our efforts ,

we still believe professionalization,

technicalization and intellectualization

are the trends for travel. People will

no longer be spending money on

uncomfortable trips. Instead, they will

be enjoying the happiness brought by

science and technology!"

“我这次是专程从德国赶来广州旅游

展，展会规模很大，国际馆这边汇聚了

很多行业的精英，对我们来说是一个非

常难得的沟通交流机会。同时，我也非

常期待展会期间的 15 场推荐会！”

"I came all the way from Germany

to attend GITF. It is of great scale.

There are many elites of tourism

industry in the International Trade

and MICE Hal l , which provides

us w i th a great oppor tun i ty to

communicate with them. In the mean

time, I'm really looking forward to the

15 seminars during the fair!"

“我从珠海过来的，刚一进展厅就觉

整个布置色彩比往年更舒服了。其中我对

广州塔印象特别深刻，以往他们一般是平

面的资料介绍，今年摆放了一个特别逼真

的憨豆先生，很多人在那里留影。憨豆先

生那种微笑，感觉挺吸引人的，也是人性

化服务的一个体现。还有一些文化相近的

地方联合布置，展厅更规整了。”

"I came from Zhuhai. The design of

color here makes people feel even

more comfortable. I am especially

impressed by the booth of Canton

Tower. In the past, there were only

printed materials for promotion. But

this year they set a “Mr. Bean”

there, which attracts many people

to take photos with it. The smile of

Mr. Bean is especially attracting,

which demonstrates the spirit of

individualized service. Demonstrating

materials for places with similar

culture are put together for exhibition,

which makes the hall more orderly

and cleaner."

“这次的旅游展人气非常足，而且我

们的展台因为有着比较明显的瑶寨特色，

因此也吸引了很多人的关注。现在旅游大

家都希望能够更多接触到风土人情，接触

到当地人的生活，我们的旅游推广也是从

这个角度出发。希望大家在这次的旅游展

都有很好的收获。”

"GITF is really a popular fair.Our

booth also attracted great attention

for its Yao minority characteristcs.

Nowadays tourists prefer tours

in which they can really get into

customs and the life of people there.

and our promotions are all based

on this purpose. I hope all attenders

here can gain something from it. "

“我感觉整个旅游展人气很足，我到

这边来主要是学习下新的营销方式。广之

旅和南湖国旅那边的活动组织得比较好，

观众参与度也高，而且我发现今年出境游

还是比较便宜的，可能这跟我国整个旅游

大环境有关。同时各个展商在网络、微信

等方面的运用也挺好的，很多名片上都有

自己企业的微信，这为展会后的继续关注

提供了可能。”

"I really feel the popularity of GITF.

I came here mainly for observing

new market ing strategies. GZL

International Travel Service LTD.

and Guangdong Nanhu Inernational

T r a v e l S e r v i c e C O . , L T D a r e

o r g a n i z i n g a c t i v i t i e s w e l l a n d

visitors are participating actively.

Besides, I found that it remains

relatively cheap to travel abroad,

which may be related to the macro

environment for tourism in China.

Exhibitors are making full use of

internet and Wechat.companies

have their Wechat account printed

on namecards so that visitors can

continue to follow them after the fair."

专业观众 CaderCader,professional visitor

雅致集成房屋 郑总Manager Zheng,Yahgee Modular

House general

武汉旅行社参展商 曹总Manager Cao,exhibitor from Wuhan

travel agency general

贵州参展商 销售代表Marketing representative,

exhibitor from Guizhou

广州电视塔 张经理Manager Zhang,Canton Tower

微景旅游 牛经理Manager Niu,“We Travel”

德国TCME国际旅游 Jess MaJess Ma,TCME touristic concept

GmbH

中国旅行社港澳游部 陈传晖Chen Chuanhui,China Travel Service

Hong Kong & Macao department

广东千年瑶寨旅游开发有限公

司 肖小姐Miss Xiao,Guangdong Yao Minority R e s o r t t o u r i s m d e v e l o p m e n t

CO.,LTD

广东河源万绿湖旅行社

赖建彬经理Manager Lai Jianbin,Guangdong Heyuan Wanlu Lake

travel agency

Faces in GITF

华南唯一高端度假休闲文化传播机构The only high-end leisure vacation communications agency in South China

旅 游 文 化 营 销 专 家 ！The marketing expert of tourist culture！

www.onholiday.cn

《度假》月刊：华南唯一高端度假休闲文化读本，聚焦深度旅游、绿色时尚、健康生活。倡导能创造度假感的“精读、轻读”，图文作者、分享者均

来自中高端人群圈层，办“读者自己的杂志”。

Holidaying Monthly: the only high-end leisure vacation culture magazine in South China, focusing on in-depth travel, eco-fashion, and healthy life style. To advocate "intensive, easy reading” with a sense of holiday, with authors and sharers from the high-end circle , to create "the reader's own magazine."

度假新媒体：度假网站、微信公众平台、新浪官方微博联动，是目标人群实时的、互动的在线平台。

New media of Holidaying Media: website, Wechat public platform, Sina official Weibo, a real-time, interactive online platform for the target group.

品牌促进社：为品牌提供“文化营销”策划，包括品牌管理、营销策划推广、媒体传播策划、企业自媒体（杂志及新媒体）策划制作。

Brand Center: to offer "cultural marketing" planning, including brand management, marketing planning and promotion, media communication planning, enterprise we-media (magazine and new media) planning and production.

度假雅集：中高端会员俱乐部，不定期举办旅行线路体验、文化主题活动、品牌文化沙龙。

度假传播致力于成为境内外旅游机构在华南地区乃至大中华区最佳的旅游文化营销专家。

Holidaying Gathering: Club for high-end membership, to hold tour routes experience events, cultural activities, brand culture salon. Holidaying Media commits to become the best marketing expert in tourist culture for domestic and international tourist agencies in South China and even

地址：广州市麓苑路42号2号楼510室Address: Room510, Building 2, No.42, Luyuan Road, Guangzhou

电话/Tel：（8620） 83578535

电邮/Email: holidayingm@126.com

官方微信/Wechat：度假月刊 新浪官方微博/Weibo：度假月刊官方微信

Greater China.

度假传播将在16.2国际馆6B012展位上砌好香茶，恭迎来自

五大洲的朋友们一同体验广州独特的广府茶文化，3月1日还将

请来代表广州独特文化符号的“东山少爷”活雕像，欢迎亲临

体验百年前广州度假休闲文化的情怀。