St. Paul Chamber of Commerce - Social Media

Confidential and Proprietary Information

The Do’s and Don’ts of Social Media Integration

Presented by Jeff Sauer to St. Paul Area

Chamber of Commerce

April 27, 2011


Agenda

ü  Who uses social media? ü  Why use social media? ü  Do’s and don’ts for social media ü  Platform specific recommendations

–  LinkedIn –  Twitter –  Facebook

ü  Questions?


Who Uses Social Media?

133,623,529 unique visitors/month

PEOPLE!


Visits data from March 2010 study by Web Trends: hIp://webtrends.about.com/b/2010/03/15/the-‐top-‐10-‐most-‐popular-‐social-‐networks.htm



Why Use Social Media?

ü  Increase awareness ü  Reputation management ü  Customer service ü  Learn about your customers ü  Customer feedback ü  Improve customer satisfaction ü  Client engagement ü  Targeted marketing ü  Relationship building


Do’s and Don’ts for

Social Media


Why Social Media?

ü Who should use it? There is a reason for just about everyone to use social media

ü What is the value? Connecting people and businesses

ü When will it go away? Most signs point to elements of social media staying popular for years to come

Social Media


The DO’s of Social Media

Engage in Social Networks


The DON’Ts of Social Media

Personal Primarily Business to Consumer

Business Primarily Business to Business

Business & Personal

Don’t take a “one size fits all” approach



Integrate Social Media with Tradi]onal Media



? Don’t let the choices overwhelm you



Don’t forget to measure results


Specific Do’s and Don’ts for


LinkedIn and Social Media

ü Who should use it? Every professional needs to be using LinkedIn for personal career growth. Can also be used to increase company awareness

ü What is the value? Stay connected with professional contacts. Generate opportunities to expand career and generate new business


The DO’s of LinkedIn

Instant credibility

Ask for recommenda]ons and gain as many contacts as possible. Mul]ple recommenda]ons = instant credibility!



Presenta]ons Sales Collateral

Take advantage of all func]onality provided by LinkedIn to make your profile more engaging and stand out from others



Update your status with professionally related informa]on (TIP: Link Your TwiIer Account to make this easier)

LinkedIn User


The DONT’s of LinkedIn

Don’t double post the same informa]on…

…Or post all at once



Join groups relevant to your industry and interests


The DONT’s of LinkedIn

Don’t allow your inbox to be cluIered with group updates




Twitter and Social Media

ü Who should use it? Those looking for a friction-‐free and concise communication channel

ü What is the value? Real-‐time communication, easy to pass on information to others and makes people more accessible


The DO’s of Twitter

Find efficient ways to “Tweet” and share what you know


Join niche topic conversa]ons

The DO’s of Twi>er

Don’t limit to just one community

Contribute to many communi]es for maximum coverage. In this example, our message goes to: •  Interac]ve Marke]ng Associa]on •  Local Social Media Coffee Group •  Well Known Marke]ng Group •  Charitable Organiza]on


The DO’s of Twitter

Take advantage of the ease of conversa]on

Which one is the billionaire?


Don’t be shy in mee]ng new people

The DON’Ts of Twi>er

Industry peer met at a mee.ng for twi4er users in the area




Facebook and Social Media

ü Who Should Use It? Brands looking to engage with consumers consistently with a goal of 1:1 Communication

ü What’s the value? With over 500 Million registered users, it is one of the most visited properties on the web


The DO’s of Facebook

Create a page on Facebook for just about anything

Pages for: •  Companies •  Community •  Professional Organiza]on •  Networking •  Hobbies •  Other Niches



Integrate Facebook into your Website with Fan Boxes and “Like” BuIons


The DO’s of Facebook Update your Facebook status

regularly

Don’t update more than 2x per day Don’t update less than once a week, your fans may forget about you

Update as needed for special occasions and ]me sensi]ve informa]on



Create engaging messages that encourage interac]ons with Facebook fan page


The DON’Ts of Facebook Post the same offer/status all of the ]me


The DON’Ts of Facebook

Don’t over-‐share


More Best Practices for

Social Media



ü  Update consistently, but not too often ü  Start with people you know in real life ü  Share useful information with your network ü  Embrace new mediums (like mobile) ü  Make yourself aware of privacy rights ü  Take private conversations offline



ü  Don’t overdo it ü  Don’t waste time with irrelevance ü  Don’t update all at once ü  Don’t flood your followers with things they don’t

care about ü  Don’t make private thoughts public ü  Don’t abuse it ü  Don’t wait until everything is perfect


About Three Deep


Three Deep Brands Three Deep Clients

38


Three Deep -‐ What We Do

Strategic Services Interac]ve Marke]ng Research

Customer Rela]onship Management

Social Media Strategy

Sales and Marke]ng Alignment

Search Engine MarkeDng Paid Search Marke]ng

Search Engine Op]miza]on

Website Conversion

Landing Page Op]miza]on

InteracDve MarkeDng Campaign Management

Email Marke]ng

Social Media Engagement

Repor]ng and Analysis

Technology Services CRM Integra]on

Website Development

Database Marke]ng

Web Services


Questions?


Contact Jeff Sauer

Jeff Sauer Partner Director of Interactive Marketing www.threedeepmarketing.com [email protected] 651-‐777-‐6601 180 E 5th Street Suite 910 St. Paul, MN 55101 @threedeep


THANK YOU!

Three Deep Marketing 180 E. 5th Street, Suite 910 | Saint Paul, MN 55101 651-789-7701

Documents

St. Paul Chamber of Commerce - Social Media