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Strategic PlanningStrategic Planning
Remainder of 2013 Core Focus:• Increasing Adoption of Tools• Broker Advisory Committee
• Increasing Staff in Areas of Need
Sales UpdateSales Update
85 = 2013 Franchise Sales Goal
Sales UpdateSales Update
Need to do approximately 9 deals/month to stay on track
Sales UpdateSales Update
48 = Total Franchise Sales YTD
Sales UpdateSales Update
July 2013 Sales – 3 Deals: • Bryan Brooks – 1• Scott Gilmour – 1• Ken Durkee – 1
Sales UpdateSales Update
August 2013 Sales – 7 Deals Month-To-Date:
• Bryan Brooks – 1• Drew Rambo – 1• Ken Durkee – 1• Bessie Conway – 1• Greg Traynor – 1• Brian Klingspon – 1• Rob Snedden – 1
Sales UpdateSales Update
Franchise Leads from RealtyExecutives.com:
• 106 Leads year-to-date (13.25/month on average)
• 14 Leads month-to-date in August (as of yesterday)
Sales UpdateSales Update
Career Leads from RealtyExecutives.com:• 176 Leads sent since 2/1/2013 (average of
25.1/month)• 33 Leads Month-to-Date in August (as of
yesterday)• Reminder: Leads are sent directly to the RD
for forwarding to the local broker• Leads are sent via both email and assigned
through Executive Access
New Franchise Sales Lists:New Franchise Sales Lists:
Preparing to purchase…
Re/Max IPORe/Max IPO
New Content in RD New Content in RD Resources –Executive Resources –Executive
AccessAccess
RD Resources – in Exec. RD Resources – in Exec. AccessAccess
RD Resources – in Exec. RD Resources – in Exec. AccessAccess
RD Resources – in Exec. RD Resources – in Exec. AccessAccess
Regional Developer SurveyRegional Developer Survey
Summary of survey results
•Dates are September 30 – October 3• Location: DoubleTree Resort by Hilton/Paradise Valley•Room Rate: $134/night•Registration form: Updated and in Executive Access•Need to get your attendees registered!
Next Franchise Training
– Regional Developer Retreat:• Early 2014, dates to be
announced by mid-September• Location: Cabo San Lucas, Mexico
– Summit Retreat:• Early 2014, dates to be
announced by mid-September• Location: Cabo San Lucas, Mexico
– NAR Convention:• November 8-11, 2013• Location: San Francisco,
California
Upcoming Events
– Are you planning to attend?
–Willing to help staff our booth on the Expo Floor?
– Our game plan
NAR Convention
NAR Convention
Marketing UpdatesMarketing Updates• New drip marketing piece in progress to
combat Re/Max IPO news, will be uploaded to Executive Access/RD Resources
• New regional meeting flyer template– Available to customize for your individual meetings
• New mobile marketing artwork is available to target both consumer and recruiting audiences– Uploaded to Executive Access– Will soon be available in Executive Edge– Customization available through Marketing Dept.
–42 U.S. Brokers have completed paperwork and are activated–Almost all of these Brokers are
getting their listings fed from ListHub– Have you communicated the
value of this program to your Brokers?
Zillow Pro Update
–Zillow Pro For Brokers:– If interested, contact Zillow via
email - [email protected]–6 Zillow team members across
U.S. manage that email account/requests–Zillow will send you the
appropriate documents directly
Zillow Update
Zillow Update
–100 people registered for current course–Approximately 65-70 people are
attending the webinars each week– Next Broker Information class
is scheduled for September 10th at 9:00am (Pacific Time)
MSA Certification Course
A La Carte Accounts:– Executive Websites: 301– Mobile Marketing: 197Per Transaction Accounts: (Includes 67 All Inclusive Plan Users)– Executive Websites: 680– Mobile Marketing: 680
Tools Adoption – Stats To-Date
Total Subscription Numbers:–Executive Websites: 981– Mobile Marketing: 877Adoption Goal = +10% by End of
Year:–Executive Websites: 1,080– Mobile Marketing: 965
Tools Adoption – Stats To-Date
–Geared towards Executives right now–Designed to be easy-to-navigate–Time-friendly format allows for
users to get information they need quickly and on-demand–Will launch in the next month
New Training Center – Education Portal
www.RealtyExecutives.com
www.RealtyExecutives.com
www.RealtyExecutives.com
–Once the Executive version launches we will be working on a Broker version
New Training Center – Education Portal
Next Call
Tuesday, September 24, 20139:00am – Pacific Time
10:00am – Mountain Time11:00am – Central Time12:00pm – Eastern Time
Open Discussion
