We are designing a

MARKETING CAMPAIGNin order to

BOOST VOLUNTEERISMat Foodlink over the summer

Families Students Elderly

Looking to give back and have fun as a family over the summer

Looking to boost up their resumes for college

Looking for ways to get back into the community

Target Demographics

LACK OF AWARENESSHunger is still an issue during the summer

Primary Tagline: “You have the power to build a

healthier community”

Strategy:

❖ Place campaign flyers around Rochester

❖ Social media campaign

❖ Early High School reach outs

❖ Contact companies and elderly homes

❖ Kick-off BBQ and volunteer shifts