SWOT Analysis for Whisper

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introduction• Traditional Sanitary napkin• The first Sanitary napkin in 1921• The brand named “ Whipter “• The Sanitary napkin with wings• The black fashion Sanitary napkin

slogan做自己，好自在• I am being myself is very comfortable.• The meaning skill.

月來月快樂• Every month, I am more and more happy.• The sound skill.

Product-4P• Product ： whisper 好自在• Four types of maxi pad about absorbency ：

-light 量少型-regular 標準型-super 量多型-night 夜用型

• Four types of maxi pad about functional ： -with wings 有翅膀的

-regular 標準型 -long 加長型 -ultra thin 超薄型

Place-4P• Convenient store

-seven-eleven 、 Hi-Life 、 Family Mart• Cosmetic and medicine store

-COSMAD( 康是美 ) 、 Watsons( 屈臣氏 )• Grocery store

Price-4P

Promotion-4P Collect the product code or the receipt Gather

12 then will get a “Triumph” ladies series 200 NT dollars product coupon.

Gather 30 will get a Nike 1,000 NT dollars ticket. (Only 100 available)

Date: From now on till Dec 31

“100 percent satisfactory guarantee”

Website

Whisper Advertisement

http://tw.youtube.com/watch?v=bv1ELg2AnEQ

Strength• Many lines• Famous• Not expensive• Common• Many people use it

Weakness• Not cotton• With a plastic net• An allergic reaction• Some lines disappeared

Opportunities• Consumers value functional products more

and more. Heat-spreading, good absorption

• Few substitutes.

Threats• More products of other brands. Kotex, Carnation, SOFY, LAUFIER

• Low-price competitions.

• Consumers are fickle in affection.