DTMT-2, TEAM 15, T A T ASKY PRODUCT Research objectiveTo understand the distribution system followed by TataSky Sco!e: Limited to Manipal, Project is conducted for a span of 2 weeks "#estio$$aire: The pr eliminary s tudy consists o f the follo wing open ended uestions: !ow many distributors are there in Manipal for Tata Sky" #hat is the distribution model followed by the company" #hat are the prices of the products" #hat is the margin structure for the retailers and distributors" #hat methods are used to pursue sales" #ho bears the costs of promotion" $
Research objective: To understand the distribution system
followed by TataSkyScope: Limited to Manipal, Project is conducted
for a span of 2 weeksQuestionnaire:The preliminary study consists
of the following open ended questions: How many distributors are
there in Manipal for Tata Sky? What is the distribution model
followed by the company? What are the prices of the products? What
is the margin structure for the retailers and distributors? What
methods are used to pursue sales? Who bears the costs of
promotion?1
